How to do good reels on instagram
Instagram for Business: How to Create Great Reels on Instagram
Tip
June 3
BY: Instagram Business Team
San Francisco, CA
Reels are short, entertaining and easily-discoverable videos that let you bring your brand to life on Instagram. They’re a great way to promote your products, introduce yourself to new customers and show off your creativity.
Get started with Reels
New to Reels? Take a look at how you can use Reels to get discovered by new customers, engage your audience and collaborate with other businesses and creators.
Make your Reels engaging
Adding music, playing around with transitions and incorporating text are all great ways to wow your audience. Check out these tips for easy ways you can drive engagement in your next reel.
Get comfortable on camera
Add a personal touch by getting in front of the camera. Here’s how to give your audience your best shot by finding your angles and making natural light work for you.
Give your Reels a professional touch
You don’t need to be a professional to shoot great videos. @luciellenassis, CEO of slow-fashion brand @usemulungu, shares 3 simple ways you can enhance the quality of Reels with items you have at home.
Get familiar with the latest Reels tools
Reels has a ton of new updates that give you more creative freedom to show off your brand’s personality in videos. Watch to learn how the latest tools work.
Turn your favorite photos into Reels
Creating your next reel can be as simple as opening up your camera roll. Instagram content strategist Laurise McMillian (@lauriseirl) shows you how to turn photos on your phone into great reels.
Experiment with different transitions
Using transitions can make Reels even more fun to watch.
Instagram’s @brunopieroni shares his 3 favorite transitions—the camera tap, motion magic and the pan—and how to recreate them.
Add timed text to Reels
Adding text to Reels is an effective way to communicate your brand message to your audience. Here’s how to add and place your text exactly where you want it in.
Stand out with music and voiceover
Incorporating trending audio or adding narration is another fun way to keep your audience’s attention. Check out this tutorial to learn how to add music and voiceover to Reels.
Create a dual-frame reel
Making a dual-frame reel is another fun way to approach a before-and-after concept or to compare different sides of your brand’s personality. Curious how to make them? It’s actually easier than you might think!
Make Reels shoppable
If you have a shop on Instagram, tag your products in Reels so they’re easy to discover—something that’s especially important during holiday shopping seasons. Watch as @trinitymouzon, CEO and founder of health and beauty brand @golde, walks through the process step by step.
Take your audience behind the scenes
Behind-the-scenes videos are an entertaining way to introduce new customers to your business. Here’s why you should give them a closer look at your journey.
Show off your team
Featuring your employees in Reels is a friendly reminder that teamwork makes the dream work. Shinhu Park (@lollyhu), founder of stationery brand Oh, Lolly Day! (@ohlollyday.official), guides you through 3 ways you can show off the all stars behind your brand.
Use what you have
You don’t need fancy backdrops or special props to make great reels. In this tutorial, Collin James and Brandon Veloria, founders of vintage shop @jamesveloria, give their best tips for using what you have on hand to elevate your content.
The Top Instagram Reels Hacks You Need to Know
Instagram Tips & Resources
By Jessica Worb
•
Updated on February 1, 2022
•
8 minute read
Supercharge your Reels strategy with these must-know hacks.
Published February 1, 2022
Creating Reels for your brand or business can be one of the best ways to get more followers and engagement on Instagram — in fact, they’re a real growth hack right now!
From useful tips to our top editing tricks, we’re sharing our favorite Instagram Reels hacks that are guaranteed to make your videos stand out from the crowd.
Discover our top creative hacks by watching this video — or continue reading the full blog post below.
Instagram Reels Hack #1: Create Creative Original Content
If you want to show up on the Instagram Reels tab, creating original content is key.
With thousands — even millions — of creators sharing to Instagram Reels daily, thinking of original ideas is one tall order.
Fortunately, you don’t have to totally reinvent the wheel when it comes to planning your Instagram Reels. The main thing is to create content that is educational or entertaining — with your own unique twist.
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By adding your own little spin or perspective, you can take any existing idea and create something fresh and engaging.
For example, if you’re a photographer, this could be a series of camera setting hacks, lust-worthy locations, or your favorite portrait shots like @myparisportraits:
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Instagram has confirmed it prioritizes videos that aren’t visibly recycled from third-party apps, so creating original content in the Reels editor could also help boost your visibility.
Creating original content may take a bit of time and effort, but it’s one of the best ways to hack the algorithm and set yourself apart in your niche.
Ready to save time planning your Instagram content? Start scheduling your Reels with Later — sign up today:
Instagram Reels Hack #2: Include On-screen Text and Closed Captions
We know 85% of video on Facebook is watched without sound, so adding on-screen text and subtitles to your videos is a no-brainer when it comes to reaching more users.
Plus, not only are subtitles great for people who watch without sound, but they’re invaluable for those with hearing difficulties.
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To add video subtitles you can use Instagram's closed caption sticker.
Tap on the sticker icon and select "Captions."
It may take a few seconds for the audio to transcribe. Once they've pulled through, you can go through and edit the text to make sure it's all correct.
TIP: Make sure your closed captions are visible in every part of the Instagram app by positioning them in the center of your screen (more on this later).
Instagram Reels Hack #3: Avoid the TikTok Watermark
Instagram has confirmed that they deprioritize Reels that are visibly recycled from other apps — meaning they’re less likely to appear in the Instagram Explore Page and the Reels tab.
With this in mind, the best strategy is to create content directly in Instagram and TikTok – even if you use the same raw footage (from your Camera Roll) across both apps.
If all else fails, you can use a watermark removal app to remove the TikTok watermark from you video – but know that third-party apps can compromise quality.
Instagram Reels Hack
#4: Drive Traffic by Encouraging Viewers to Head to Your Link in BioThe best way to drive traffic from Reels is by including a clear call-to-action (CTA) that encourages people to head to your link in bio.
This could be with on-screen text placement, a verbal call-out, in your video caption, or all of the above. You can use a link in bio tool, like Later's Linkin.bio, to create a mini landing page with multiple link buttons and clickable images:
This is a great way of getting more value from your link in bio, and it only takes a few minutes to set up.
Make the most of your Instagram link in bio with Linkin.bio by Later — get started today.
Instagram Reels Hack #5: Hop on Trends Fast
Similar to TikTok, Reels come and go quite quickly.
To hop on a trend before it becomes old news, take a few minutes each morning to scroll through the Instagram Reels tab and other creators’ profiles to see what they’re sharing.
Is there anything that seems to consistently pop up — a particular song? An audio clip? A dance trend?
If so, click on the music to see how many other creators have used the audio. Scroll through the videos to get an idea of what the trend is.
Or, bookmark this Reels trends resource updated weekly.
Instagram Reels Hack #6: Share Your Reels to Your Feed
In case you didn’t know, sharing Reels to your Instagram feed is one of the best ways to boost their views and increase their chances of going viral.
So with this in mind, make sure you opt to share your Reels directly to your Instagram feed.
Otherwise, there’s a chance your Reel will go unseen by your community.
If you’re worried about ruining your Instagram aesthetic, you can upload an Instagram Reel cover image so it fits in nicely with the rest of your content.
Plus, you can always decide to remove the Reel from your feed at a later date. If you want to see how your Instagram Reels cover photo will look on your feed, check out this handy Later hack:
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Preview your Instagram feed in advance before you post with Later for free! Sign up and create your perfect Instagram aesthetic today:
Instagram Reels Hack #7: Optimize On-screen Text Placement
Whether you’re adding closed captions or additional text, where you put the on-screen text is extremely important.
If your audience can’t easily see the text, they’re likely to scroll right past your video — which can be a major engagement blocker.
When adding text, make sure it’s within 4:5 dimensions, especially if you’re sharing it to your feed.
This way, when a user clicks on your Reel in-feed, the text will be visible.
While this doesn’t sound like a big deal, carefully curating your text placement makes it a much more enjoyable experience for your audience.
Instagram Reels Hack #8: Find Your Niche and Post Consistently
One of the best ways to gain virality on Instagram Reels is by finding your niche and posting consistently.
There are so many Instagram users with a wide range of interests and hobbies. No matter what your brand or business does, there’s a niche for you!
If you’re a skincare brand, you could product tips tips like @glowrecipe. And if you’re a bakery, you could go behind-the-scenes in the kitchen like @jennaraecakes:
And even if your first few Reels don’t garner a ton of traction or engagement, keep going! Just like anything else on social media, it’s all about trial and error.
Stay consistent by planning ahead of time and scheduling your Reels.
Ready to save time planning your Instagram content? Startscheduling your Reels with Later — sign up today:
Instagram Reels Hack #9: Provide Value and Share Educational Content
If you thought Reels were only for the latest dance trends, think again. There are tons of creators going viral by sharing informative content.
Creating educational content provides a valuable service for your audience, and helps position you as an expert on a certain topic.
Jera Foster Fell does a great job at this. She has cemented herself as a social media marketing expert by consistently sharing tips, tricks, and behind-the-scenes content for her entrepreneurial community.
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Instagram Reels Hack #10: Include 3-5 Hashtags
Including 3-5 hashtags can be a great way to help the Instagram algorithm “understand” your content and serve it to relevant audiences.
For example, using hashtags like #easyrecipes, #mealideas and #dinnerinspiration will indicate to the Instagram Reels algorithm that your content is about food — which may increase the likelihood of it being served to users who are actively engaging with similar content.
Plus, now that Instagram has rolled out keyword search in several countries, users searching for related topics will be able to discover your content:
Ready to hack the Instagram Reels algorithm? Check out our blog post where we outline everything you need to know about the latest changes.
Instagram Reels Hack #11: Use Music from the Instagram Library or Create Your Own Audio
Using music from the Instagram music library or creating your own original audio is one of Instagram’s top tips for getting your Instagram Reel seen by more users.
Finding the right music for your video can be a challenge, but luckily Instagram has a hefty Instagram music library to choose from.
You can browse music curated just for you, trending songs, categories, or use the search bar to find a specific song.
Having trouble accessing Instagram’s music library? Check out our blog post: How to Add Music in Instagram Stories.
Instagram Reels Hack #12: Share to Your Instagram Story
Last but not least, remember to share your Instagram Reels to your Instagram Stories.
If you’re looking to increase your reach, it’s a good idea to share your Reel in as many places as possible.
Plus, you can always cover part of your Instagram Reel with a GIF or image (like below) to encourage your audience to click and watch the full video.
Creating Instagram Reels is one of the best tactics to grow your following right now.
With these top 12 tips, you’ll set yourself apart from the competition, build a niche, and reach new audiences.
Ready to plan your Instagram Reels content in advance? Start scheduling Reels with Later, the #1 visual marketing platform — today!
About the Author
Jessica Worb
Jessica is a creative content writer and marketer.
She lives and works remotely from Winnipeg, a city smack dab in the middle of Canada. Follow along at @jessicaworb.
Plan, schedule, and automatically publish your social media posts with Later.
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© 2022 Later. All Rights Reserved.
Create video for Instagram | Supa
How to create an Instagram video without budgets and effort SUPA
Modern marketers have no idea how it is possible to manage their marketing strategies without Instagram videos.
Today, this tool is spreading at a tremendous speed. Such an increasing popularity of video as a format for delivering information is largely justified by the fact that video marketing has become very accessible. You do not need to have video editing skills, you do not need to hire a team of designers, but you can use various video editors and create a great professional video.
With SUPA Video Maker, you can create your own unique video in minutes. All you need for this is a little time and desire. Intuitive interface and detailed video instructions will help you quickly figure out how to use our video maker. Plus, a collection of ready-made templates will help you choose a direction, navigate what suits you and your business. In SUPA, you simply choose the template you like, modify it to suit your style, add text, animated elements or stickers, emoji, choose brand colors and fonts. With this step-by-step algorithm, the perfect video for presenting your business on Instagram will be ready in 10-15 minutes.
Easy fun creation process and professional result is the best solution for your brand. In addition, with SUPA you can create videos for Instagram online right in your browser without overloading your computer with heavy programs. Don't worry about the correct video size or format - we've already taken care of that.
And all this without big budgets and with minimal time and resources. In 2020, over 85% of businesses plan to use video marketing as a marketing tool. Instagram videos are a great way for a brand or person to make themselves known, present a product, tell their story, and attract followers. Video can be both free and paid promotion method. We wrote about how to make an advertising video for Instagram here.
73% of US teens say that the best platform for brands to tell them about new products or promotions is Instagram. Only 12% of teens will respond to Facebook, and 37% to email
Source: eMarketer
Why Instagram video is the future of promotion
Video can help you build brand awareness, share your ideas, promote products, gather feedback, learn about customer preferences, or educate your audience.
Video on Instagram can be posted in several formats - video in the feed, video Stories, IGTV (read more about IGTV updates here) and Instagram Live, which gives any business to show creativity and space for imagination and experimentation. You can run ads in any of these formats. Advertising in stories has already proven to be particularly effective. We wrote about how to create advertising stories correctly here.
More than five million businesses use Instagram to interact with their customers. It's time to join them. The most popular video is the one that engages your followers and gives them the opportunity to feel connected to your brand or your life. At SUPA, we have made sure that the video is engaging. To do this, we have created a unique database of templates, many different elements, emoji, stickers. For more dynamism, you can create an animated video or animated text. Rearrange slides, add brand colors, add text and pop-ups. You can add music to an Instagram video in our SUPA video maker.
Music will help your story and plot unfold fully.
But it is important to remember that the video in the Instagram feed does not automatically play the sound, the user himself needs to click on the video for the sound to appear. Therefore, make your video as clear as possible and without sound. To do this, it is good to use titles, logically build shots and plot. The visual component plus good quality become more important than ever before. Tell a story in your video, lure the user with a scale or an unfolding plot so that he can clearly see the benefits of your product or service.
Video has already become a necessary element of any well-thought-out content strategy, so use it to the maximum. According to research, Instagram users interact with posts 20 times more often than Facebook users.
Try to keep the balance of text and video, there should not be too much text, no more than 20%. Promote your logo and brand colors: this way you will form clear associations with subscribers, and they will recognize you by your characteristic video style or storytelling style, color style.
Another reason to create and post videos is viral content. Videos go viral much faster than photos. In addition, videos are more readily shared than photos. According to eMarketer research, user engagement with video content is growing at a faster rate. People choose stories, plots and details that cannot be fit into one picture.
11 secrets of the perfect video for Instagram
Creating a video for Instagram in our video maker is very easy. Especially if you know the main features of a successful video.
- Use titles. Even if the user is watching without sound, you will be able to convey the necessary information. Users prefer interactivity and dynamism. Therefore, use animated text and video.
- Add your logo to your video so users can easily identify you. The logo should not be too big or hang on the video for a long time.
- Remember your style and stick to it. The corporate identity of the brand should be easy to read. And your video should organically fit into the format and color palette of your feed.
Use repetitive elements or images, corporate fonts. - You only have the first 3-5 seconds to interest the user. Start your video with an interactive, question, provocation.
- Add Call to action or product links. This always works and focuses the attention of subscribers on things that are important to you.
- Make it quick and easy to buy a product or service after watching a video. Do not complicate the customer journey with unnecessary details and time costs.
- Create a "video for Instagram" - that is, immediately imagine how it will be displayed in your feed, how it will look from the smartphone screen. Try to create video content that you yourself would be comfortable and interesting to consume. Immediately think over your video for a mobile format.
- How to shoot video on instagram? A great option for tape is to use video loops. A looped video creates the effect of a complete story, completeness. You can add the same elements at the end and beginning of the video, or use the same picture, music, background.
- Do not use the same video for different social networks. In SUPA, you can easily create dozens of different videos tailored for different social networks.
- If your video leads to a landing page, then optimize it, make sure it is adapted for mobile devices. Make the page beautiful, understandable and easy to use.
- Stand out from your competitors, offer them creativity, novelties. Create custom videos to keep their attention. Create a new experience for them with a video, brand or product.
How to post a video on Instagram
Posting a video on Instagram is pretty easy. Save the video created in SUPA to your mobile phone and go to the Instagram application, click on the "+" button for adding a new publication, add the finished video saved previously to the gallery, and click "next". Since the video has already been edited, all you have to do is post the video.
Remember that you need to choose an interesting video cover.
Think about it in advance so that your video has exactly the frame you need. The cover is the first impression that can both attract and repel the user. Even with the coolest video, a subscriber can simply pass by due to an unsuccessful cover.
How to add a video to Instagram in such a way that it will definitely catch the eye of the user? Study the hours of activity of your audience, choose the right video for posting. Experiment with video length and find the optimal length for your audience. Analyze statistics. Read about average Instagram performance indicators here.
Instagram video size requirements
Instagram video format is an important part of the video creation process. If you follow the given parameters, then your video will be more acceptable for viewing.
- Video format: MP4 and MOV.
- Duration: 3 to 60 seconds.
- Size: up to 4 GB.
- Orientation: square, horizontal and vertical.
- Aspect ratio: 1.
91 : 1 minimum and 4 : 5 maximum - Maximum resolution: 1080 pixels.
What to show in Instagram videos
How-to and DIY videos
How-to videos are the most popular on Instagram. So be sure to include them in your content plan. Explaining something in a video is much easier than describing it in words. Users love simple clear instructions on how to use your product / service, how to wear this or that thing. In such a training video, you can also show your expertise in your topic, invite subscribers to follow your guide.
Promo product
Announce a new product or updates to existing products in a video. Show the product from all sides in the video so that the user has a complete impression of it. Make your subscribers look forward to this product. Run a paid promotion promo to show your product to as many people as possible. 64% of users are more likely to buy a product after watching a video about it. In 2019, more than 823 thousand advertising publications were published in the Russian-language segment of Instagram.
Brand history
Tell the story of the brand in the video, how the idea to create a business or become a blogger came about. Create a separate video clip in which you can demonstrate the brand values and convey them to the user in an accessible form.
Inner kitchen
Show how your business works from the inside. Tell about the standard day of your company, introduce subscribers in the video to those who create / sell products for them. People love to watch the underside of interesting processes. This gives the effect of involvement and presence, makes the person even more related to the brand.
Topic
Perhaps you would like to discuss a topic related directly or indirectly to your field. Select a format for this video. Do this for a variety of content and your own entertainment.
Funny video
Create a funny and funny video for your subscribers, play up your failures or mistakes in the production of goods, for example.
Testimonials
Show testimonials from existing customers in a video. You can take both text reviews and design them in the video constructor using cool emoticons or elements, or combine individual video reviews into one video. Sincere live reviews will make sales for you.
Frequently Asked Questions
- What are the most popular videos on Instagram?
According to research, the most popular videos on this social network are instructional videos. We have analyzed the algorithm for creating an educational video in detail here.
- Is the process for creating an Instagram feed video different from an Instagram Stories video?
Yes, we described how to create a video for Stories correctly here.
- What aspect ratio should the video have for the Instagram feed?
Minimum aspect ratio of 1.91:1 and maximum aspect ratio of 4:5.
- How do I set up ads for Instagram videos?
Details about how to work in the advertising account, we wrote here.
- How to edit text in SUPA?
SUPA offers a wide range of text settings. You can change the size, position, make animation, add corporate fonts - video instruction on text settings.
- What is the maximum video length for an Instagram feed?
The minimum video length for a tape starts from 3 seconds, and the maximum video length can be 60 seconds.
- How to create a video from scratch in the video maker?
We have made detailed instructional videos on how to work with SUPA.
Blog content on
InstaVideo: How to quickly create a beautiful video for Instagram* on iOS
Have you ever wondered what you use Instagram* for? Everyone has their own goal: someone boasts about what a great shot with protruding lips turned out in the mirror of the toilet, someone - a photo of food from a restaurant, but someone just shares interesting photos taken during the trip with friends.
With the advent of the ability to add videos, as in Vine, short videos of various quality and performance began to appear on the popular social network, however, the photo-oriented service still prevails over video content. The InstaVideo application is designed to correct this situation, which allows you to create a video from a set of your photos.
How the app works is very simple: you select a few photos, add music, text and effects, and then save the video to add to Instagram*. Sounds promising, right? Let's also try to make our own little video.
After opening the application, we are given a choice of several options for preparing a video: creating a slide show, video collage and a new recording from the camera. Editing and splitting videos - for processing ready-made videos.
To create an effective slide show, select the appropriate menu item. From the iOS gallery, add several photos (up to 15 pieces) that will be displayed in it. After that, a preview of your video will be available to you.
Now we need to add music to our video. To do this, there are three buttons with which you can select a musical composition from your library, set the playback start time, or ask InstaVideo to select a random track.
In the advanced settings, you can specify what video you want to make for Instagram*, then it will be optimized to 15 seconds. In addition, you can set "Photo Zoom" so that each photo in the slideshow has a slight zoom effect - this will make your video more "alive" than a simple series of photos following one another. It is also possible to adjust the effects, the transition from one photo to another. There are 10 different transitions available, including a random transition from frame to frame. The set itself does not stand out with anything special, but leaving the default "random" - the end result will be more interesting in any case.
After all the preparations and settings, the final touch remains: adding text to your video. You can choose not to write anything or choose one of eleven text templates that will be displayed at the beginning of the video.
The templates themselves are quite common, but overall not bad.
That's it, the video is ready and now we can either save it on our device for later adding to Instagram*, or share it via iMessage, AirDrop or email.
Creating a video collage works in the same way: select photos or videos (up to 8 pieces), adjust their location on the screen, add music if desired and save. Everything is extremely simple and fast.
Given that the application is absolutely free, it will definitely find its fans. Together with ease of use and fairly fast video processing, it can become a kind of simplified analogue of iMove for iOS for those who do not want to get into the intricacies of video processing, but simply share with friends a nice video made in a few minutes right on their smartphone.
Here's what I came up with from a few photos, a music track and InstaVideo:
Do you think that in the future, video processing software for mobile devices will be able to replace full-fledged products used on desktop operating systems? Share your opinion in the comments!
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