Home » Misc » How to verify your instagram business account

How to verify your instagram business account


How To Get a Business Verified on Instagram

  • Hubspot Blog
  • HubSpot.com

Loading

    Oh no! We couldn't find anything like that.

    Try another search, and we'll give it our best shot.

    “After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.”

    monday.com is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. monday.com is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable.  

    In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified.

    What is an Instagram verification badge?

    An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone's profile, as well as in search results. The image below displays three Instagram profiles from businesses and public figures — HubSpot, Beyonce, and Telfar — that are verified, with the blue badge displayed next to their profile username.

    Image Source

    Overall, the verification badge shows that Instagram confirmed the account to be authentic and owned by the celebrity, influencer, public figure, or business claiming to own it and that its content is legitimate (one of the most significant reasons to get verified on Instagram).

    Why and when should you get verified on Instagram?

    Getting verified on Instagram typically begins with a desire to show audiences that your account is your only real account, so they don't follow an impersonator. It helps you create a credible and trustworthy presence on the app.

    Verified accounts also appear higher up in search results, making it a valuable tool for businesses to generate awareness and exposure when users search for your name or keywords related to the content you share on the platform.

    Instagram Verification Criteria

    Anyone can request verification, but Instagram is careful about who it verifies, considering the blue badge carries significant weight.

    Instagram says that there are a few key factors when reviewing requests. Most significantly, your account must align with Instagram's Terms of Use and Community Guidelines.

    Your account also needs to be:

    • Authentic: Your account represents a real person (public figure, influencer, etc.) or a real registered business or entity.
    • Unique: The content you share needs to represent the unique qualities of the person or business requesting verification.
    • Complete: When you apply, your profile must be a public profile that contains a bio and profile photo and an active presence on the app.
    • Notable: Your account needs to represent someone that is well known or often searched for. Instagram reviews news sources for notability, but it does not consider paid or sponsored media.

    How many followers to get verified on Instagram?

    Instagram is tight-lipped about any numbers required for verification. While some sources say 10,000 followers, Instagram has never verified this claim.

    It's best to seek out verification that isn't based on follower count but more about the presence you're hoping to build on the app and if you think there is a possibility for impersonation.

    Why Your Instagram Verification Application Could Be Denied

    If your Instagram verification request is denied, it can be due to various reasons:

    • Your profile was not complete when you requested verification (i.e., you don't have a profile photo).
    • The only content available to display your notability is paid or sponsored media.
    • You provided misleading information during the verification process.
    • You attempted to verify your account through a third party.
    • You applied for a verification badge multiple times before receiving a final decision from Instagram.

    You can also lose your Instagram verification at any point if you violate community guidelines or terms of use. Instagram can disable your account for future use if you violate guidelines.

    How to Request To Get Verified on Instagram

    Now that you know everything about the verification process, let's go over how you can apply.

    1. Click on the hamburger button on the top right-hand side of your profile page, as shown in the image below, and select Settings, then Account.

    Image Source

    2. In the Settings tab, select Account and scroll down to select Request Verification, as shown in the image below.

    Image Source

    3. Once selected, you should see the Apply for Instagram Verification tool pop up, shown below.

    Image Source

    In the form fields, you'll be asked to confirm the authenticity of your or your business, verify your notability and relevance to the public interest, and add additional links that show your presence in the public sphere. It's a best practice to include as much information as possible.

    5. Once you've entered the relevant information, select Submit at the bottom of the application.

    How long does it take to get verified on Instagram?

    Instagram says you'll receive a notification about your verification request in the Activity tab up to 30 days after submitting your request. While you wait, it's best to continue using the platform as you normally would. If your application gets denied, you can submit another request after 30 days.

    Whether you're verified or not, the best way to interact with your audience on the platform and generate a presence is to be active and share valuable and informative content. Your audience will recognize that you're there to help them succeed, and they'll view you as a credible source.

    Topics: Instagram Marketing

    Don't forget to share this post!

    Related Articles

    • Scheduling Instagram Posts: Absolutely Everything You Need to Know

      Nov 29, 2022

    • Instagram Marketing for Small Businesses: The Complete Guide

      Nov 25, 2022

    • How to Post on Instagram: A Step-by-Step Guide

      Nov 24, 2022

    • When Is the Best Time to Post on Instagram in 2022? [Cheat Sheet]

      Nov 23, 2022

    • Is IGTV Gone?

      Nov 22, 2022

    • 20 Essential Instagram Marketing Tools You’ll Need in 2022

      Nov 16, 2022

    • How To Do Affiliate Marketing on Instagram

      Nov 08, 2022

    • What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration

      Nov 08, 2022

    • 11 New Instagram Features Marketers Should Be Using in 2022

      Oct 17, 2022

    • How to Collab Post on Instagram as a Brand or Creator [Steps + Tips]

      Oct 11, 2022

    How to Get Your Small Business Verified on Instagram

    Congrats, you’ve been verified on Instagram!

    Imagine waking up one morning with a little blue badge on your Instagram profile and triple the follower count you had the day before.

    It happened to one small brand, and we’re going to show you how they did it.

    You don’t have to be a celebrity or famous corporate brand to get verified.

    We’ll answer all your questions, show you a couple legit alternate paths to approval, and give you 27 tips to help increase your chances of obtaining that coveted blue tick.

    We also tossed in a few talking points so you can impress your friends and colleagues.

    Not sure if it’s worth your time?

    We promise this piece is a great way to spend your coffee break!

    Because everything you do to get verified helps grow your social media audience into a bigger, better, and more engaged crowd.

    • Instagram Verification FAQ’s
      • What Does It Mean To Get Verified?
      • Why Does Getting Verified Matter?
      • Does Verification Translate To Cash?
      • Who Can Apply to Get Verified?
    • What Requirements Do I Have to Meet to Get Verified?
    • How to Request Verification
    • How The Shopify Stockroom Got Verified
    • More Ways for Small Businesses to Get Verified
    • 20 Tips To Increase Your Brand’s Authenticity – And Increase Your Chances Of Getting Verified
      • 5 Ways To Promote Your Instagram Account
      • 5 Ways To Create Strong Social Media Branding
      • 7 Ways To Build Brand Authority
      • 3 Ways To Establish a Reputation for Authenticity
    • 7 Tips to increase your followers, reach, and engagement

    Instagram Verification FAQ’s

    Before diving into tips, tricks, and case studies, let’s address the questions circling above your head.

    You know the ones… What is “Instagram verified?” Why should my brand get verified? Will that little blue badge earn me cash and followers?

    What Does it Mean to Get Verified on Instagram

    Getting “verified” by Instagram means that IG has personally confirmed that you are who you say you are.

    Verified accounts get the coveted blue verification badge, also called the “blue tick,” next to their profile name.

    The badge also shows posts.

    Why Does Getting Verified On Instagram Matter?

    Getting your Instagram account verified lends trust and authenticity to your account and to your brand.

    Verification lends power and influence for two reasons:

    • It’s hard to get, which makes it more prestigious.
    • Verification is handled personally by Instagram staffers, so it lends a solid reputation.

    It’s as if the CEO of Instagram personally floated down from a cloud and said: “This business is legit. ”

    Does Instagram Verification Translate To Cash?

    No. And yes.

    Take advantage of its influence to expand your reach and build your audience.

    Then, establish a connection through meaningful conversations and high-quality content. Finally, poise your account to convert those followers to leads or customers.

    That translates to cash.

    Verification can mean a wider audience and more success for your business if you have the right social media marketing strategy in play.

    Who Can Apply to Get Verified?

    Anyone can apply to be verified on Instagram.

    Instagram changed the rules in August 2018 and now they allow anyone to submit a request for verification. What was once reserved for celebrities, public figures, and giant brands is now open to small businesses and entrepreneurs.

    But there’s a catch.

    The chances of a small business getting verified are slim. According to Instagram, you must represent “a well-known, highly searched for person, brand or entity” to get verified.

    We’ve got you covered, though.

    The team at Sharelov found a small business with only 300 followers and a barely-engaged audience that got verified by Instagram.

    We’ll show you how they did it, and help you understand how your business might get verified, too.

    What Requirements Do I Have to Meet to Get Verified?

    Let’s start by taking a look at the status quo. Here’s what Instagram says you need to get verified:

    You must be:

    • In compliance with Instagram’s Terms of Service and Community Guidelines
    • Able to prove your identity

    Your account must be:

    1. Authentic – representing an actual business or person
    2. Unique – the only account representing your business (except language-specific accounts)
    3. Complete – publicly accessible and includes bio, profile photo, and at least one post.
      Your account must not contain any “add me” type links that send users to a different social media channel.
    4. Notable – represents “a well-known, highly searched for person, brand or entity,” according to Instagram.

    Instagram verification can be revoked, and your account may be deleted if you give them false or misleading information during the application process.

    While Instagram only verifies people considered well-known or highly-searched for, they do review accounts featured in multiple news sources.

    How to Request Verification from Instagram

    Instagram verification is free, and no one will request payment to submit your application.

    To request an Instagram verification for your brand or business:

    1. Log into the account you’re requesting verification for.
    2. Tap the menu icon on your profile.
    3. Go to: Settings > Account > Request Verification
    4. Enter your name and provide your acceptable form of I.D. (usually a government-issued photo I.D.)

    What happens after you apply?

    Instagram will notify you about the status of your verification once they make a decision.

    If Instagram rejects your request, you can try again in 30 days.

    In the next section, we’ll show you how some non-famous businesses got verified, even though their Instagram accounts were small.

    How The Shopify Stockroom Got Verified by Instagram

    Entrepreneurial products store The Shopify Stockroom got verified by Instagram even though it had only 300 followers and no active posting or engaged followers at the time.

    The Shopify Stockroom more than tripled its number of followers overnight when they received the blue verified badge.

    Two years later, the company remains verified and has nearly 6000 followers.

    The folks at Shopify Stockroom believe they got approved because they had achieved some notoriety on YouTube.

    This put them at risk of being impersonated on Instagram.

    By establishing popularity on a different social media channel, the company created a motive for Instagram to verify. The possibility that Shopify Stockroom might convert its YouTube followers to Instagram followers perhaps tipped the scales for the unknown IG account.

    Thus, the verified badge assured that users coming from YouTube could find, follow, and engage with the brand on Instagram.

    The Stockroom believes that their affiliation with well-known brand Shopify was also a contributing factor in its approval.

    Even though your Instagram following is small, your brand could still get approved if you’ve built a healthy following on other social media channels.

    More Ways for Small Businesses to Get Verified

    In an article on Forbes, one writer (Tom Ward) launched an investigation into how he might get himself verified, even though he’s not famous.

    After interviewing some people he knew who got verified, Ward determined that working through a digital agency might give you an edge.

    According to Ward, agencies and publicists have access to an exclusive digital portal called “Media Partner Support.” He learned that having a media partner submit a request on your behalf may give you a better chance of getting verified.

    For example, professional makeup artist Rachel Levin tried getting verified on her own without success. After about a year, she started working with a publicist and was verified by Instagram shortly after.

    Hiring an agency may help if you’ve established a brand and a following online. Rachel already built a sizable following at the time her publicist submitted the application.

    Writer Tom Ward never did get himself approved.

    20 Tips To Increase Your Brand’s Authenticity and increase your chances of getting verified on instagram

    To improve the authenticity of your brand and increase your chances of getting verified, promote your Instagram account, create strong branding, build authority, and establish authenticity behind-the-scenes.

    Here are 20 tips to help your business achieve a higher level of authenticity.

    1. Include a profile link from your other social media channels to your IG account.
    2. Promote your IG account from your website.
    3. Embed IG content into your blog posts when appropriate.
    4. Promote your IG account to your email list.
    5. Include your IG account link in your email signature

    7 Ways To Build Brand Authority

    Increase your brand’s reputation by establishing authority in your industry. Some ways you can establish authority are:

    1. Get verified on other social media channels.
    2. Create a blog with consistent, high-quality content that positions you as an expert in your industry.
    3. Create a Wikipedia page for your company
    4. Contribute written content to other websites.
    5. Generate press about your brand and link it to a media or “about” page on your website.
    6. Maintain a clear, defined niche within your industry.
    7. Earn backlinks from high-authority domains to your website.

    3 Ways To Establish a Reputation for Authenticity

    Authentic brands take pride in their honesty and transparency, even when no one’s looking. Here are some ways your business can establish behind-the-scenes authenticity.

    1. Avoid black and gray hat techniques.
      Don’t try to speed your success by buying followers, participating in link circles, or using other ways to cheat the system.
    2. Share behind-the-scenes videos, images, and stories with your followers.
      Inviting your followers behind the scenes of your company creates a connection with your audience. It also reinforces the fact that you’re a real, authentic business.
    3. Share stories about your team.
      Let people get to know your team members through storytelling. It’s an excellent way to provide high-quality content that engages your followers, and also builds trust with your audience.

    7 Tips To Increase Your Followers, Reach, And Engagement On Instagram

    A strong, engaged following contributes toward the legitimacy of your brand. Below are some tips to help you build the type of trust that IG audiences prefer.

    1. Create content that Instagrammers love, such as:
    • Videos
    • Live videos
    • High-quality images
    • Stories
    1. Increase your reach and add more followers by making good use of hashtags in your posts.
    2. Understand what engages your followers by checking in with your Instagram Analytics regularly.
    3. Increase engagement with your followers by including the following in your posts:
    • Storytelling
    • Contests
    • Stories with stickers
    1. Update your profile at least once a month.
    2. Publish your posts during times when your followers are most likely to interact with brands.
    3. Stick to a consistent posting schedule to retain and engage your followers.
    4. Compliment your organic efforts with promoted posts and paid ads.

    Get Verified on Instagram by Improving Your Online Presence

    Getting verified on Instagram is no easy chore. If you do get approved, though, you’ll enjoy a boost of notoriety and prestige.

    New people will be more likely to trust and follow you.

    And, your brand name is less likely to be stolen or impersonated by scammers.

    To get verified, increase the efforts that make your business a success across social media: multi-channel social marketing, a solid brand reputation, and an engaged target audience.

    guidesHow toInstagramWhat's new

    How to verify your Instagram account*

    September 7, 2018 Technology

    The coveted blue tick is now much easier to obtain.

    For a long time, it was quite difficult to verify an Instagram* account, thereby protecting it from forgery. The service itself should have paid attention to you and put a blue checkmark next to your name. Now the company has greatly simplified this process.

    Recently, Instagram* announced a number of security updates for accounts. Now you can check if the name of a large account changed when it was created and if it has ads. But the main thing is that now everyone can apply for confirmation.

    This has a number of advantages. For example, it becomes possible to embed ads in stories. In addition, the comments of verified users are displayed above the rest.

    If you have 100 followers, you are unlikely to get a blue tick. But if you are, for example, a novice entrepreneur, then you have every chance. True, for this you will have to provide a document confirming your identity.

    To verify your account, you need to go to the application settings and click "Request confirmation". The feature is not yet available to everyone, but it will reach everyone in the coming weeks.

    instagram*-press.com

    In general, the account requirements are as follows:

    • Authenticity . The account must represent a real person, registered business or organization.
    • Uniqueness . You can only verify one account per person or business, excluding multilingual accounts. Accounts with memes and other similar content will not pass verification.
    • Completeness . The account must be public and have a description, profile photo, and at least one post. The description should not contain links to other social networks.
    • Fame . The account must represent a famous person, brand or organization. Instagram* considers accounts that appear in multiple news sources, but paid posts are not counted.

    Download

    Price: Free

    Download

    Price: Free

    Read also 🧐

    • 0024
    • How to download photos from Instagram* to your computer, tablet or smartphone
    • How to restore or access your Instagram* account

    *Activities of Meta Platforms Inc. and its social networks Facebook and Instagram are prohibited in the territory of the Russian Federation.

    how to do it (4 steps + instructions)

    To make selling on Instagram more convenient and efficient, the social network has introduced a special profile format for companies — a business account. The transition to it is available to absolutely all users. I'll walk you through how to connect and set it up step by step - as well as what features it provides and how they help sales.

    A business account is a type of Instagram profile created for business promotion and analytics on the social network.

    How to connect

    If you logged in through a PC, then you need to make just a few clicks to connect a business account. In the settings, find the "Switch to a professional account" item, then select the "Company" sub-item. Follow the prompts: specify the category of your business and set up its display in the profile.

    Connecting a business account in a PC browser

    How to switch to another category? Easy peasy! To do this, go to your Instagram profile page and click "Edit Profile". In the “Profile Information” section, select “Category” and change it to any other that is relevant to you.

    Change the category at any time

    Switching to a business account from a smartphone is also easy: select "Account" from the settings menu, scroll to the end of the list that opens and click "Change account type". The further algorithm is the same as on a PC: read the tips, find the appropriate category and confirm your choice.

    Setting from a smartphone

    You will also be offered to integrate your Facebook. This can be done immediately, or at any other time. The condition is now optional, but the integration will greatly expand your opportunities for positioning your business on social networks. By the way, on Facebook it should also be not just a personal, but a corporate page.

    Completing settings

    Interesting. You can quickly and safely promote your social network by boosting likes, reposts and views on publications. So you can increase coverage and get a hot target audience. Click and use -> TapLike

    Related:
    Instagram Design (25 Cool Profiles + Examples) Instagram Photo Editing: Top Applications + Examples

    Features

    So, you switched to a commercial profile. And you will definitely want to immediately try out all the new features and chips. Then I will give a brief overview of the settings and advantages that distinguish an Instagram business account.

    1. Profile category

    Business profile in instagram allows you to display the subject of your page. In addition to the inscriptions “brand” and “personal blog”, which are now quite common, you can put any other profession or topic, for example: musician, politician, clothing store, cafe, bar, etc. This is important because it attracts the attention of your target audience.

    Categories

    As advertising

    2. Communication buttons

    For this setting, please fill in the contact details first. Add them to the fields: email, phone, address. Then the action buttons will become available, and they are implemented through integration with third-party applications for business. You will be able to place, for example, an online registration form or online payment. It will look like "Call", "Register", "Order delivery", etc.

    A business account makes it easier for users to contact you. For example, when you click on the "Call" button, the phone number automatically appears on the mobile dialing screen, that is, you do not need to copy it to the phone's memory, open the desired section, paste it - everything is done in one click.

    Communication buttons

    By the way. In order for Instagram algorithms to work for you, I recommend cleaning your account from garbage through the Instahero service. Use the promo code "INSCALE" to get a 30% discount on a full analysis. Click and test -> Instahero.

    3. Statistics

    Various statistics can be viewed for a business profile. So you get the opportunity to track the reaction of subscribers to a particular content, analyze the effectiveness of advertising campaigns, contests, etc.

    Statistics exist both for the profile in general and for individual publications and stories. This feature is useful not only for selling accounts, but also for personal brands.

    Statistics
    Profile statistics

    On a business account on Instagram, you need to click on the “Menu” section on the profile page. Then select "Statistics". Switching between tabs here you can see:

    1. The number of visits to the profile, clicks to the site, coverage indicators;
    2. Weekly publication information;
    3. Subscriber information: number of subscribers/unsubscribers, subscriber locations, gender, age.
    Profile stats

    Life hack. Want to increase your reach and engagement on social media? Then we recommend LiveDune. The service will quickly and safely conduct social media analytics and offer promotion options. Click and test for 7 days for free -> LiveDune (Promo code "INSCALE" discount 30%)

    Publication statistics

    In addition to general statistics, track reactions to individual publications. To do this, on the profile page, select any photo or video and click "View statistics" under the publication.

    The number of likes, comments, uploads and saves of the selected publication will appear in the window. In addition, the total number of actions performed with this post and the number of transitions to the profile are calculated here.

    Publication statistics

    GET INTO SOCIAL NETWORKS ALREADY 40 000+ WITH US

    Catherine

    Sergey

    Ivan

    Elena

    Catherine

    Subscribe

    Stories statistics

    You can access the Stories statistics from the already familiar section “Menu” -> “Statistics” -> “Content”. Next, you need to find the “History” section. From here, the coverage of each story is available. Clicking on any post will open more detailed statistics, where you can even find out exactly who viewed your story.

    History statistics

    Related:
    Business on Instagram: from scratch in 13 stepsInstagram engagement: what it is + how to increase

    4. Promotion and targeting

    Instagram has its own functionality to promote your publications. It works in such a way that it allows you to show your posts to the target audience, advertise your profile or drive traffic from Instagram to some external resource. This is more effective than simple cheats, although you will need cash investments for this tool.

    Promotion

    Lifehack. When replenishing your account, use a special service that returns up to 20% back to the balance of the promotion amount. For example, you threw in 10,000, and you can run an ad for 12,000. Click and learn more -> GetUniq.

    Related:
    Advertising in Instagram stories: step by step instructions How to make a mask on Instagram: simple instructions This feature has a positive effect on the growth of sales.

    Shopping Tags

    Interesting. I also recommend using multilink. It will help to create a full-fledged online store, as well as contact you via instant messengers.

    6. Physical address

    If you sell goods not only online, but also offline, you are probably often asked how to find you in order to buy a service or product. Business accounts allow you to post exact addresses and hours of operation with access to view the address on a map.

    Physical address

    7. Additional lead magnet

    Posting an address may not be relevant to you if, for example, you do not offer your services offline. Then this place can be used to place an additional lead magnet. The address bar allows you to place a fairly large amount of information, which is very useful in cases where a profile description and biography is not enough.

    Lead magnet

    Briefly about the main thing

    The business profile is relevant not only for selling pages or instagram landings: its wide range of features will find its use even if you do not sell anything.

    Learn more