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How does a promoted post look on instagram


How does it work and how to get started?

With over a billion active users every month, Instagram is one of the biggest platforms for a brand to build a relationship with its customers. In fact, we at InVideo also leverage our Instagram channel to make video creation easier for our audience.

If you want to:

- Increase brand awareness and recognition
- Grow your Instagram followers
- Find new customers
- Boost sales 
- Create a community

Then this guide to Instagram promotions is for you. 

In this blog, you’ll learn exactly how the Instagram promotion feature works and we will also show you how to create thumb-stopping videos to promote your brand using InVideo’s online editor. Make sure to check out our Instagram channel to get an understanding of how these videos can help elevate your brand’s online presence.

Here’s what we will be covering: 

(1) What are Instagram Promotions? 
(2) How do Instagram Promotions work? 
(3) Best practices to promote Instagram posts
(4) Types of posts to promote on Instagram
(5) Bonus - How to create thumb-stopping IG videos to promote your brand

Let’s get started!

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(1) What are Instagram Promotions?

Instagram Promotions is a feature that allows you to convert regular Instagram posts, stories or highlights into sponsored ones for a fee. Such posts typically look similar to organic feed posts or stories, but can be identified by the “Sponsored” tag that appears below the Instagram handle. 

You can also add a call to action that’s clickable for feed posts or has a swipe-up option for stories. You can set a budget and the duration of the promotion, and choose your target audience for your boosted post based on factors such as location, demographic, interests. Many businesses use Instagram Promotions to make their content more visible and reach a wider audience than what their current following is.

Instagram Promotions vs Instagram Ads

While both features are used to increase brand visibility and engagement, here are the key differences between Instagram Promotions and Instagram Ads. 

#1 - Post creative

Instagram Promotions can only be used to boost the visibility of an existing post or story on your feed via the Instagram app. This is similar to the “Boost Post” feature on Facebook.  

Instagram Ads must be created and posted from Facebook Ad Manager. 

#2 - Audience targeting

Instagram Promotions allows you to select your target audience based on age, location and broad interests.

Instagram Ads offer more detailed options to refine your target audience, with multiple sub-categories under behaviours, interests and other demographics.

(2) How do Instagram Promotions work?

In this section, we’ll cover exactly how to promote an Instagram post and an Instagram story. Before we begin, keep in mind the Instagram promotions feature is only available to business accounts. So, if you don’t already have a business account, create one before proceeding.

You can also convert your existing Instagram account into a business account with the following steps:

Step 1: Log onto the Instagram app and go to your profile by tapping on the profile icon on the bottom right.

Step 2: Click on the three bars on the top right. Next, click on “Settings”.

Step 3: Click on “Account” and scroll to the bottom of the page. Then click “Switch to professional account” and follow the prompts to finish setting up your business account.

A. How to promote an Instagram post 

You can select any post from your feed to promote, but the best strategy is to choose from among your top performing posts. Then, follow the steps below:

Step 1 

Log onto the Instagram app and go to your Instagram profile by tapping on the profile icon on the bottom right. Then tap on “Promotions”.

Step 2

The app will automatically suggest one of your top performing posts to promote. You can go with this suggestion, or tap “Choose a post” to select a post of your choice from your feed. Once you’ve chosen the post you wish to promote, click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed.

Step 3

Select your goal from the options listed.

If you want people to see more of your content and follow you, select “More Profile Visits”. 

If you wish to direct people to your website, select “More Website Visits”. You will then be given the option to add your website URL and an appropriate call to action to your post.

If your business provides a service and you wish to generate more enquiries from potential customers through direct messages, select “More Messages”. 

Then, click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed to the next step.

Step 4

Next, select your target audience for your promoted post. If you choose “Automatic”, your post will be targeted at people who match the profiles of your current followers. 

Alternatively, you can customise your target audience based on location, age, gender and interests by selecting the “Create Your Own” option. When you’re done, click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed.

Step 5

Toggle the sliders to choose the amount of money you wish to spend to promote your post (Budget) and the length of time the promotion will run (Duration). Click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed.

Step 6

In this final step, you will be able to review your post. If your business account has not been linked to a Facebook business page, you will have to add a payment method in the “Payment” section before you’re able to proceed. Next, select “Create Promotion” and you’re done!

Once you’ve created a promotion, your post will be labelled as “Under review”. You will receive a notification in your Activity Feed once your promotion has been approved by Instagram. Once the promotion begins running, you can use the Promotions button on your post to view insights into how it is performing.

B. How to promote an Instagram Story

You can promote active stories and stories that have been featured in your highlights or archived. However, keep in mind that you can use only certain tappable elements such as hashtags, mentions, polls and location tags. Stories with GIFs, emojis, music and other such elements are not eligible for Instagram promotions. 

Follow the steps below:

Step 1

Log onto the Instagram app. Tap on your profile picture to access your story. Then tap on the three dots on the bottom right and select “Promote”.

If you wish to promote an older or archived Instagram story, go to your profile and tap on the three bars on the top right. Select “Archive” from the drop down menu to access your archived stories.

Step 2

Select your goal from the options listed. You can choose whether you’d like to generate more profile visits, direct people to your website or encourage more enquiries from potential customers through direct messages. Click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed to the next step.

Step 3

Next, select your target audience for your promoted story. If you choose “Automatic”, your post will be targeted at people who match the profiles of your current followers. You can also customise your target audience based on location, age, gender and interests by selecting “Create Your Own”. When you’re done, click the ➔ icon (Android) or “Next” (iOS) in the top right corner to proceed.

Step 4

Toggle the sliders to select the amount of money you wish to spend to promote your Instagram story(Budget) and the length of time the promotion will run (Duration). Next, click the ➔ icon (Android) or “Next” (iOS) in the top right corner.

Step 5

In this final step, you will be able to review your Instagram Story promotion. If your business account has not been linked to a Facebook business page, you will have to add a payment method in the “Payment” section before you’re able to proceed. Next, select “Create Promotion” to complete the process.

Your Instagram Story promotion will run once it has been reviewed and approved by Instagram. The active story on your profile will disappear after 24 hours. However, it will still run as a promoted story for the duration that you have set. 

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(3) Best practices to promote Instagram posts

Now that you know how to promote a post or story on Instagram, here’s a look at some actionable strategies to make the most out of your Instagram promotions.

1. Share relatable content

On social media, you’re competing against a barrage of content for a user’s attention. You have only a few seconds to grab a customer’s attention—if they cannot relate to your content, they will just scroll past your post without a second thought. This is why it’s vital for your Instagram feed to be relevant to both your brand and your target customers. Etsy is a great example of how to tailor your content to your buyer’s persona. The brand appeals to crafters, those interested in home decor, and DIY-ers by showcasing a mix of art, craft and home improvement tutorials, eye-catching items purchasable from its website, and interviews with Etsy sellers that create a personal connection with the audience.

2. Use Instagram Insights to know which posts to promote

When selecting an Instagram post from your feed to promote, choose one that is already doing well with your audience. Such posts have a greater chance of benefiting from a wider reach and grabbing the attention of more users. The Instagram Insights feature, which is accessible from your business profile, can help you identify past posts that have got the most engagement, and give you an understanding of what kind of content works for your audience demographics. Sponsored posts similar to content that has performed well in the past are more likely to do well.

3. Include a CTA 

When promoting a post, include a CTA directing users to take a particular action such as purchasing your products, visiting your website, or sending in queries via direct message. This can increase conversions from the post. 

4. Set up targeting manually

Instagram offers an automatic audience targeting function that promotes a post to users who fit the demographics of your current followers. However, customising each metric manually allows greater control over who will see your post. You can determine your target audience based on location, age, gender and interests by selecting the “Create Your Own” option. This is also useful when you wish to reach a new audience whose demographics may differ from that of your followers.

5. Post consistently

Instagram’s algorithm favours accounts that post consistently—at least once each day. The more consistently you update your feed, the more likely you are to gain organic reach, which will also help your sponsored posts perform well. As you post more content, it’s also important to analyse their performance to determine what kind of content works best with your followers. You can also experiment with publishing posts at different times to figure out the ideal time to post for maximum engagement.

6. Test different types of sponsored posts to see which work best

When you’re starting out, promote a few different types of posts and analyse their engagement. This will help you identify the type of promoted posts that are most likely to give you the best response. For example, you might experiment with different aesthetics, such as a standalone image post, a video post or a text-based post to see what gets your audience’s attention.

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(4) Types of posts to promote on Instagram

If you’re looking for inspiration to get started, we’ve got you! Read on for some ideas on the best kind of Instagram posts to promote to grow your business.

1. Product posts

If your goal is to boost sales, consider promoting an Instagram post that showcases your best selling products or one that introduces a new product launch. Remember to use clear, eye-catching images to make your products the focus of your post. You could also use some of InVideo’s product templates to create a scroll-stopping video in minutes. Finally, include a CTA with a clickable link directing users to make a purchase or visit your website to view more. 

Check out this example of a completely customisable product post template for a beverage brand that can be an ideal fit for promotions signup here.

2. Brand introductions

According to statistics from Instagram, 50% of users are more interested in a brand after seeing an ad for it on Instagram. Promoting posts that introduce your business and its services can help familiarise potential new customers with your company and build brand recognition. If you’re looking to create an eye-catching promo video for your brand, InVideo has tons of templates plus a super intuitive video editor to help you get started. This template advertising a beauty product delivery service is a great example of how you can create a snappy, engaging video to let customers know more about your brand.

Check it out here or browse through more brand promo video templates here.

3. Events or sale announcements

Posts announcing an event or a sale are a no brainer when it comes to Instagram promotions. This will help get the word out and could increase your chances of having people sign up for your event or purchase items that are on sale. It’s important to add a clear CTA indicating where users can sign up, buy tickets or view the products that are on sale. Don’t forget to add important details such as the time, date and venue in your post. For example, this Fall clothing sale template informs viewers about the event and includes a CTA at the end.


Click here to use this template or choose from over 200 sales templates here. 

4. Contest or giveaway

People tend to trust brands recommended by others, and who doesn’t love a freebie? Leverage this by running a contest or giveaway on your Instagram feed and asking your existing follower base to tag a friend in order to be eligible for the prize. This can be a good way to grow your following for free. You can also increase engagement by asking your followers to like, save or share your post.

The freelancing platform Upwork, for instance, held a contest asking followers to share their freelancing success stories using the hashtag #UpworkSuccess, with a $1000 visa gift card as the prize. The entries not only helped create audience engagement but also served as positive testimonials to the company's services.

5. Instagram Stories

The Instagram Stories feature allows you to post vertical images and videos (of up to 15 seconds). You can also add links that users can view by swiping up on a story, a useful tool since feed posts do not support clickable links. Unlike Instagram posts, which can get buried in your feed, they appear at the top of every user’s Instagram home page. While feed posts are shown based on an algorithm, Stories are shown chronologically, which means they can be leveraged for top of the mind recall.

Since each Story only stays on your profile for 24 hours, you have the freedom to experiment with different kinds of content and don’t have to worry about sticking to a particular aesthetic. You can use Instagram Stories to promote posts from your feed, share behind-the-scenes action with customers, interact with users through polls and question stickers, and much more. If you want to save your Stories for longer, you can add them to your profile as Highlights.

Did you know one-third of the most viewed Instagram Stories are from businesses? With Instagram Story templates from InVideo, you can create some unique, eye-catching Stories for your brand even if you’re a complete beginner. If you need further inspiration, we’ve put together 51 Instagram Story ideas to get started with.

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6. Influencer collaborations

Tying up with influencers to promote your brand can give you access to a wider reach, open up your business to new followers, boost brand recognition, and generate sales. Promoting Instagram posts featuring influencer collaborations could help you reach an even wider audience and get more engagement from users who might be familiar with the influencer and therefore be prompted to click on your post. 

However, when choosing an influencer to collaborate with, remember, it’s not just about the follower count. It’s also important to work with somebody whose values are in sync with those of your brand and whose followers match the demographics of your target customers.

For example, H&M recently collaborated with models and body positivity advocates Nouri Hassan and Paloma Elsesser to promote their new range of swimwear under their #ComeBackStronger campaign.

(5) Bonus - How to create thumb-stopping IG videos to promote your brand

Now that you know how to promote an Instagram post or story, we’re also going to show you how to create awesome, scroll-stopping videos to share. With the super intuitive, and easy to use video editor from InVideo, you can add text, choose from a media library of 8M+ royalty-free video clips, royalty-free music and sound-effects, and edit your video in minutes, even if you’re a complete beginner!

Just follow the steps below.

Step 1

Log onto Invideo.io. Select “Premade Templates” to choose from our library of 5000+ handcrafted templates and customise them for your brand. If you wish to start from scratch, select “Blank Canvas”.

Step 2

Next, scroll down to choose your video’s aspect ratio. Wide (16:9) and Square (1:1) are ideal for feed posts while Vertical (9:16) is a good option for Instagram stories.

If you selected “Premade Templates”, scroll down and click on a template of your choice. Then click “Use this template” to start editing.

If you selected “Blank Canvas”, click “Make a video” to begin editing your video.

Step 3 

You can edit the existing text in the template and customise the images and colour palette by selecting the corresponding options on the “Layers” panel on the right.

Step 4

Click on the “Video” or “Image” icons on the left to add more stock photos and footage to your video if you wish. If you want to upload your own photos or videos, click “Uploads”.

Step 5

Add music from the InVideo audio library by selecting the “Music” icon on the left. You can also choose to retain the music that comes built-in with the template as indicated in the bottom scene panel.

Step 6

When you are happy with the results, click on the “Download & Share” button on the top right to save your video.

Conclusion 

That’s it! You’re all set with the best strategies to promote your Instagram account.

If you’re serious about growing on Instagram and creating engaging videos, sign up for a free account on InVideo and access over 5000+ templates that allow you to make thumb-stopping videos in minutes!

For more expert tips on how to ace Instagram marketing for your business, check out our ultimate guide to leveraging Instagram to grow your business here.

How do Instagram Promotions Work? (Explanation + Steps to Create Yours)

How do Instagram promotions work? And why would you use them instead of ads? Good questions. 

In this article, we’ll explore answers to these and other equally important topics related to Instagram promotions. We’ll also show you how to create your very own promotion. 

How do Instagram Promotions Work? (+ Steps to Create Yours):

  • Monetising Instagram
  • How do Instagram Promotions Work?
  • What do Promotions Look Like?
  • Where do Promotions Appear?
  • Why Your Promotions Have a Good Chance of Success
  • Are Instagram Promoted Posts, Stories and Highlights More Expensive or Cheaper Than Ads?
  • How to Create an Instagram Promotion
  • Accessing Promotion Insights

Monetising Instagram

Back in 2009, monetizing Instagram wasn’t a clear path for the photo app. In fact, while the idea was definitely on the table, the brand had to evolve into something with a stronger value proposition and product.  

Today, Instagram’s caught up to the rest. 80 per cent of accounts follow a business on Instagram. This means more people are interacting with brand pages and this level of engagement is just what Instagram needed to be able to broaden it’s advertising offerings. 

Source: statista.com

The photo-sharing app offers four advertising options in addition to promotion options. 

These include: 

Photos:

Image: Instagram

Video:

Image: Instagram

Carousel:

Image: Instagram

Ad in Instagram Story:

Image: Instagram

Collection Ads:

Image: Instagram

How do Instagram Promotions Work?

Instagram also offers promotion options. These are different from photo, video, carousel and story ads. Here’s what you have access to and how they work:

Promote a Post You've Shared 

Familiar with boosting a post on Facebook? Promoting a post on Instagram works the same way. If you have a picture or video that’s drummed up a fair amount of likes, comments and shares, you can promote it. 

This option is a great way for businesses to get extra awareness for content they publish. The extra awareness is reach that could help feed your marketing funnel.

Promote a Story From your Profile, Highlights, or Stories Archive

Also similar to boosting a Facebook post, you can promote stories. While limited to those taken with the Instagram camera or in a vertical format, the option is still very useful. 

Some creative elements (filters and stickers) are not accessible when promoting stories, however, this shouldn’t stop you from taking the opportunity to ‘capture authentic moments that speak to your business,’ as Instagram recommends.

Create a Promotion From the Promotions Button on Your Profile

If you’re looking for a quick and direct way of generating results, you can do so with a fresh new ad campaign. These can be created from your business profile. In the process, Instagram will recommend which posts they think will do well as advertisements. This option is best if you're unsure which post you'd like to promote.

So, to recap, the major difference between ads and promotions on Instagram is related to the way you use each option to engage your brand. 

Promotions are used to generate extra awareness and engagement from already successful posts and stories. Ads are used for unique campaigns and generally feature new content. 

What do Promotions Look Like?

While Instagram promotional posts, stories and highlights look similar to their original (organic) forms, they include additional elements. 

Post, stories and highlights all include the “Sponsored” label below the account posting the promotion. 

Image: Instagram

Image: Instagram

As promotions are intended to generate some result, they also come with calls to action. Here’s a list of the options available:

  • Learn More
  • Shop Now
  • Watch More
  • Contact Us
  • Book Now
  • Sign Up

Where do Promotions Appear?

Promotions appear as posts and can also appear in stories. If you’d like to isolate your promotion to appear in one place, you’ll need to create your promotion in Ads Manager. 

Why Your Promotions Have a Good Chance of Success

Algorithmic updates are generally not the easiest to track. In fact, while there are many digital and social marketing circles that constantly test content to generate the best possible results, much about the intricacies of how AI and machine learning influence ad placement, reach and overall campaign success is largely unknown.

There are, however, a couple of interesting ideas we think you should bear in mind when creating your promotions. 

Promotions are all About Reach

Whether testing to find the higher-converting ad or scaling to generate more of the results you’re after, all spend on paid media should be made to generate results. When it comes to what we know about promotions, Instagram recommends that you use “a post that your followers really enjoyed.”

This means using content that’s received its fair share of likes, comments, and shares.

Why would this matter and how can you use this information?

Ad Revenue and Engagement Fuel Instagram

Instagram, like all other social platforms, wants to create products that users constantly access. The more users using their app, the more ad revenue they are able to generate. 

Instagram also knows that when users show interest in a certain piece of content, there’s a higher probability of generating even more engagement from it if it’s shared with a larger audience. 

Your already successful posts, stories and highlights, therefore, stand a better chance of being more successful with a wider audience. While we’re not sure about the intricacies of their algorithms, this logic is pretty sound.

Are Instagram Promoted Posts, Stories and Highlights More Expensive or Cheaper Than Ads?

There isn’t any conclusive data that shows ads cost more or less than promotions. In a report, AdEspresso found that CPC values range between $.70 and $.80. This average was based on two demographics. Audiences between the ages of 25-34 years can cost as much as $1.23 per click, where a younger group, aged between 13-17 years, came in at $.47.

While we haven’t seen any data on promotion costs, they could be close to these figures considering that you’re still paying to reach the same audience.

How to Create an Instagram Promotion

Creating your promotion is relatively easy. In fact, most of the heavy lifting is done for you. For example, you don’t need to worry about which post to promote because you’ll have data that shows which post received the most engagement. 

Set up Your Instagram Business Profile

To get started (from your phone), open Instagram and visit your business profile. If you haven’t switched to a business page for you your company, you’ll need to make the change. 

Instagram business profiles are linked to Facebook pages. To switch to a business account, go to Settings > Switch to Business Profile.

Image: Instagram

Next, add custom buttons to your account. These can include: 

  • Contact Us
  • Message
  • Start Order
  • Book 
  • Reserve

Note: if you haven’t added a link to your website and a bio, nows a great opportunity to do so.

Create Your Promotion

With the setup of your business profile taken care of, it’s time to create your promotion post. 

Start by accessing the Promotions options via the Promotions button. Next, locate the post you’d like to promote. 

Image: Instagram

Note: if that if you’ve never posted any content to your business profile, you’ll first have to publish a post and then start the process over to promote it. Also, if you already have content posted, Instagram gives you the option of promoting posts directly from your business profile.  

Image: Instagram

Select Your Post

If you’re promoting a post from the Promotion button, you’ll then need to select a post to promote. 

Choose your post and it will open with the option to View Insights or click on the Promote button. Viewing insights will show you how well your organic post performed. This also helps you determine whether this is the post you should really be promoting. 

Image: Instagram

Set Your Goal

Next, select your goal. 

Do you want more profile visits, more website traffic or more promotional views?

Image: Instagram

Establish Your Target Audience

Having selected your goals, it’s time to select your target audience. Instagram makes the process of establishing your target audience easy.  Here are the three options available: 

  1. Automatic: Instagram will target people who are like your followers
  2. Local: target people in a specific location 
  3. Manual: select people, places or interest to target with your promotion

Image: Instagram

Set Your Budget and Promotion Duration

Setting your budget is just as easy as previous steps. Instagram provides a daily budget option along with a duration (in days). 

While setting both, you’re able to get a summary of the estimated profile visits and reach for your promotion. 

Image: Instagram

Review Your Promotion

The final step of the promotion creation process is a review. You’ll be able to see the following: 

  • The post you’ll be promoting
  • The destination all traffic will be sent to 
  • What your action button will say
  • How your audience will be targeted
  • Your budget and promotion duration 

Once reviewed, click on Create Promotion. 

Accessing Promotion Insights

It’s a good idea to keep tabs on how your promotion performs. This will help you determine whether to increase spend and duration or terminate the promotion altogether.

To view insights, open Instagram >  go to your business profile > select the post you'd like to view insights on > below the post's image, tap View Insights.

Clicking on View Insights will show you: 

  • How many people were shown your promotion (audience reach)
  • How many impressions your promotion received 
  • The number of clicks on your promotion
  • How much of your budget has been spent

Summary

Instagram Promotions are one of the simplest ways to engage and reach a larger audience. Promotions can be created from posts, stories and highlights. When created, they appear in audience feeds and stories. 

While there are creative limitations, using promotions is still valuable. They help brands connect with audiences using authentic creative content. Instagram’s budget and duration options make it easy to determine the spend and length of a promotion, and insights will give you information on how well your post is performing and how much money has been used.

How to promote content on Instagram using the promotion tool

2 min.

Introduction

If you've decided to promote your business on Instagram, the easiest place to start is by promoting your post. You can start the promotion from the Instagram app. This is an effective way to reach people who are more likely to be interested in your company. In addition, promotion will increase the number of potential and existing customers who will want to visit your website or company.

In this course you will learn:

  • how to create an ad based on an Instagram post;
  • how to increase your reach and attract new customers.

Promoting content on Instagram to attract customers

People come to Instagram to discover something new and get inspired, so promoting content on this platform is a great way to attract new customers. Instagram advertising allows you to deliver the right message to the right person at the right time.

Promote a post on Instagram

The promote tool allows you to start promoting a post on Instagram in a few easy steps. To access this tool, you need to create an Instagram business account.

You can create such an account from scratch or convert your existing personal account to it. Learn how to set up an Instagram business account.

Getting started

  1. Your phone must have the Instagram app installed.
  2. Must be logged into the company's Instagram account.

Ready? Now you can set up a budget and start promoting your content through the Instagram app.

To create a promotion, click the Promotions button in your business account or the Promote button in an existing publication. In the promotion tool, you can configure the necessary parameters, for example, specify the advertising budget.

Start promotion from company account

Promote an existing post

Watch the video below to learn how to use the Instagram promotion tool.

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Learn more

When creating an ad, you can customize your promotion by selecting your business goal, target audience, budget, expiration date, and more.

The promotion tool currently supports three destinations for your ads:

  • Your Profile
  • Your Website
  • Your Direct Messages

For other advertising purposes, use Ads Manager. To learn more about Ads Manager, see the sources listed in section What's Next? below.

What's next?

More resources on the promotion tool

Learn more about promoting content on Instagram in the Help Center articles below:

  • How do I set up an Instagram business account?
  • How to display ads directly from Instagram?
  • How much does it cost to promote a post on Instagram?
  • What does a post promoted through the Instagram app look like?
  • Who can see the promoted posts I create on Instagram?

More resources on using Ads Manager to create ads

If you're interested in other Instagram ad delivery options, check out Ads Manager. Ads Manager is an advertising platform used by Facebook apps and services. It gives you access to additional ad objectives and placement optimization.

Learn more about creating ads in Ads Manager in the Help Center.

  • Creating Instagram Ads with Ads Manager

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How to effectively promote posts on Instagram? — Marketing on vc.ru

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There are two ways to promote posts on Instagram. I will demonstrate them using the example of the Instagram account of the coffeeok online store - @coffeeok.com.ua

15 662 views

The first way is obvious:

​Promotion of a publication using the built-in Instagram tools Oleg Tkachenko

But this method gives us rather meager targeting options:

  • Geo
  • Sex/Age
  • A number of interests

All targeting options with built-in Instagram tools Oleg Tkachenko

However, interests are NOT mutually exclusive. That is, if you choose "Restaurants" and "Programmers" - it will not be an audience of programmers who go to restaurants!

Programmers who DO NOT go to restaurants will also get there.

Learn more