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Yorgos Askalidis
September 25, 2020
On April 10th, 2020 we launched Instagram Messaging (referred to in this post simply as “Messaging”) for personal desktop computers. We believe that this feature will improve everyday experiences and enable new use cases for all of our desktop web users. In this post, we go through some of our overall learnings from our desktop users, and dive into the engineering and experimentation that enabled us to ship this product. We believe that these learnings can be applied to other services to improve user experiences across all of their interfaces.
Instagram is a mobile-first experience. In fact, for the first few years of its life, Instagram was a mobile-only experience, with the website redirecting users to download the app. But as a service matures, both in terms of the number of users it has as well as in terms of the use cases it serves, it’s important to expand our understanding of how new interfaces can add value to the user experience. For Instagram, the desktop web experience is the main alternative to native apps, and we have done a lot of qualitative and quantitative work around what use cases it can solve for our users.
One benefit that the desktop web experience adds to the native apps is that it enables a complementary relationship that leads to an enhanced user engagement. For example, we observe a complementary usage pattern throughout the day and week, with an increased usage of the desktop website during weekdays and daytime hours (6am - 2pm), while the native apps see an increased usage during evening hours (5pm-7pm) and weekends. This pattern is consistent with our user interviews that consistently demonstrate that users want to take small breaks while performing tasks for school or work. This analysis also demonstrates how important the desktop web experience is for Instagram business accounts, who often use their personal computers throughout their workdays.
Furthermore, we haven't found any evidence that the Instagram desktop web experience cannibalizes engagement from the native apps.
In fact, it’s quite the opposite -- users who use both interfaces spend more time on each interface, compared to users who use each interface exclusively.
Taking into account these findings, we have focused on building products that can enhance the user experience throughout the Instagram ecosystem, including web interfaces. Messaging was a natural fit and one of the most requested features to develop for the desktop web interface based on our user research. Not only it enabled casual use cases, such as messaging from your computer while performing various other tasks, it also created new use cases geared towards power users, such as the ability to use a large screen and keyboard to reply to hundreds of messages.
Before Instagram Direct messaging (also referred to as simply Messaging) was developed for the desktop web experience, it started off as an offering for the mobile web experience. The messaging experience was one of the first new product areas we had added in a while and was architected in a way that would allow its independent usage with or without the rest of the website.
Some of the technical achievements included:
Considering the design decisions above, we made the architectural decision to separate data for Messaging away from the rest of the web application, which had the data being unified through an inefficient GraphQL and Redux combination.
This change resulted in :
We launched Messaging on Mobile Web at the end of h2 2019. After the launch, we noticed that many users were trying to get around the mobile web restrictions to use the experience on Desktop. After seeing the success the application had on Mobile Web, Messaging on Desktop started off as a Hackathon project in 2019.
The project took the already-existing Instagram Messaging on Mobile Web and wrapped it in a container to frame it into a seamless desktop web experience. This, along with the data we received over multiple user research sessions, showed that Messaging on Desktop had the potential to find product market fit.
When building out the experience for desktop, we had to take into account the larger interfaces and the different needs of Desktop web users. Some of the major changes we made:
We launched the test to 2% of the Instagram desktop web population. The main metrics that we were keen on monitoring was usage of the messaging product, as measured by the number of users who send at least a message per day and the overall number of messages they send across both the native apps and desktop web.
The results exceeded our expectations, with increases in both of those metrics. We also had guardrail metrics to ensure that enabling Instagram Messaging on desktop would have no negative effect on the usage of our native apps. The only regression we observed was in the usage of Messaging on the mobile web. We believe that some of the loss was organic since users now had one more option to choose from if they couldn’t access their native app. But some of these lost mobile web users were artificial, because we know that many users were using third party extensions and tools to disguise their desktop web browser as a mobile web browser in order to get access to Messaging (since Messaging was available on mobile web before it was available on desktop web).
2020 has been an unprecedented year. The global pandemic has pushed the world into remote working and learning, which, along with social distancing measures, forced people to spend an increased amount of their time online.
Because of this, products like Instagram Messaging and Instagram Live, became even more important in helping people stay connected with the people and things they love. It was important that we enable users to access those products from their desktop computers.
Across Instagram’s three main interfaces (native apps, mobile web and desktop web), desktop web was the one that grew (percentage wise) the most during the pandemic.
Enabling users to feel closer to the people and things they love is at the core of what we do. Instagram Messaging allowed more users to do so during a time when we needed to connect more than ever.
If this work sounds interesting to you, we’re always hiring! Please visit ourcareers page, follow us onFacebook or onTwitter.
This project has been a joint effort of engineering, product management, user research, data science and more. Big thanks to Judy Mai & Tyler Truong from engineering who actually built the product, Adam Kopec who designed it, Amir Shaikh & David Ressler who made sure that all the processes had been followed for the product to go live, Kenzie Snyder & Jeff LaFlam from user research whose work gave us an in-depth understanding of what users are looking for in an Instagram web experience, and Evelyn Tong & Peter Jalbert for continued growth and data engineering support.
Big thanks also to Mario Estrada and Tony Pan who built a lot of the Messaging product on mobile web. Finally, big thanks to everyone from the entire ecosystem that made sure this product launched with all the user-safety and integrity features to ensure a pleasant experience for all our users.
Special thanks to Farhan Ahmed, Kiro Risk and Ryan Peterman for their help with early drafts of this post.
Yorgos Askalidis is a Data Scientist working with the Instagram Interfaces team, currently focusing on the strategy for improving Instagram’s web surface.
Tyler Truong is a Software Engineer on the Instagram Web team, leading the Direct and Notifications effort, and currently working on modernizing Instagram’s web surface.
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More ways to connect on Instagram
In April 2020, Instagram added the ability to send direct messages to its desktop website.
This means that Instagram users can now send direct messages, photos, gifs, and other kinds of media, as well as start group chats, unsend messages, and reply to chats using reactions, right from their desktop.
However, some direct message features — like video chats — only remain available In the mobile app version.
Here's how to use the direct message feature on Instagram using your desktop computer.
How to send a direct message on Instagram from a computer1. Using your preferred internet browser, go to the Instagram desktop website and log in.
2.
Once you've logged in, select the paper plane icon in the top-right corner to access Direct Messages.
3. You'll be shown all of your active conversations. Click one to open it, or start a new one by clicking "Send Message" or the pencil-and-paper icon.
There are two ways to start a new conversation. Meira Gebel/Business Insider4.
When starting a new conversation, begin typing in the name or username of the person you want to message, or select an account from the list of "Suggested" users.
5. Type your message into the text box at the bottom, and then select "Send."
You can also press Enter or Return to send it. Meira Gebel/Business InsiderOnce you've sent a message, you can click the three dots next to it and then click "Unsend" to take the message back.
Once you unsend a message, the message will be removed from the chat, no matter if the recipient has seen it or not.
There's no time limit for unsending messages on Instagram.
You can also delete an entire chat conversation by clicking the "i" icon in the top-right, and then selecting "Delete chat." Note, however, that this only deletes the chat on your end — the recipient will still be able to see it.
This will delete every message in the conversation — on your end.
Meira Gebel/Business Insider William Antonelli and Kerry Wan contributed to a previous version of this article.
Meira Gebel
Meira Gebel is a freelance reporter based in Portland, Oregon.
She writes about business, culture, and technology for Insider. Her work has been featured in Digital Trends, Willamette Week, USA Today, and more. She is a graduate of Columbia Journalism School and San Francisco State University. Feel free to reach out to her on Twitter, where she can be found most of the time, @MeiraGebel.
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Direct messages on Instagram* make it easy to communicate privately with other users, but by default, this is only possible in the app on your phone or tablet. Although sometimes it would be more convenient to write in direct on Instagram * on a computer - this can be done.
This manual describes in detail three ways to open and write to direct Instagram * on a computer or laptop - either simply through a browser without installing anything, or using additional utilities for these purposes.
You may also find it helpful: How to post a photo to Instagram* from a computer. nine0003
If you have Windows 10 installed on your computer, you can use the official Instagram* app from the Microsoft Store that supports direct messaging:
nine0008 As you can see, everything is very simple - the Instagram direct* is in the usual place, and its use should not present any difficulties, in this part the application works properly.
By the way, in Windows 10, pressing the Windows key + period (in the bottom row on the right) will open the panel for quickly entering emoji, it can come in handy. nine0003
This method allows you to open a direct on Instagram* on a computer or laptop with any version of Windows and other OS and use it without any additional programs: a browser on your computer is enough, it is completely safe, but perhaps not always convenient.
instagram.com/*. If you are prompted to sign in, enter your username and password. nine0008 I think for everyone who is familiar with using Instagram* everything will be simple: direct from a computer works almost the same as from a phone.
nine0003
The method is good for everyone, except that the steps to enable emulation of a mobile device on a computer will have to be done again each time. If you want to avoid this, there are other methods.
A free extension for using direct on Instagram* from a computer is available in the Google Chrome extension store, which is called Direct Message for Instagram*.
nine0022 In fact, all this extension does is launch a browser window with an open Instagram* website with the necessary parameters and emulation of a mobile device, convenient, fast and available at any time.
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There is a separate free program for Windows, Mac OS and Linux called IG:dm (Instagram* Desktop Messenger) and is specially designed for messaging in direct Instagram* from a computer or laptop. The official website of the program is https://igdm.me (keep in mind that some antiviruses can block its download, but judging by VirusTotal everything is completely clean).
After installing the program, you will need to log in with your Instagram* data, as a result you will see a kind of instant messenger for direct correspondence. nine0003
You can search for users (not only among those who are subscribed or who are subscribed to you) and write messages to them in the program window, reply, all this in a convenient way.
In my test, the program works fine, but it sometimes feels too slow. However, if you text a lot on Instagram*, IG:dm might be the fastest way to DM from your computer or laptop.
I think one of the proposed methods of using direct messages will suit your use case and you will be satisfied.
* Belongs to Meta Platforms, recognized as an extremist organization, its activities are banned in Russia
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Instagram Direct on a computer - full-fledged messenger web version desktop Instagram Direct for desktop computers .
Content
Update by instagram development team, " instagram direct for computer" , just announced recently. And many do not know where the direct is located on Instagram on a computer.
We will consider the most main functions of the messenger on a PC and analyze which commands are not supported in the desktop version of Direct .
The most popular question where is the direct on instagram on the computer? It is located in the top menu of instagram - desktop versions, details:
instagram.com and log in to your account (profile) using the login and password .
By clicking on the icon " airplane ", you renounce the direct instagram . Image above illustrates where the instagram direct icon is if you are using a computer. The screenshot is from the article, how to use and write to Instagram direct on a computer .
Adaptation policy, direct instagram messenger for computer, is built on the principle of model from instagram application .
And also select an opponent from the list of dialog boxes on the left side.
i in a circle - the field " information" (after clicking it will turn black ). This is an active field when clicked, which will open the dialog settings for you.
)
gif instagram gif images that are available in the app. With this, you can download gif format from your computer. To enter Instagram Direct on a computer, open the official website instagram.com in your browser . Select icon airplane in the top menu, you will open your Direct dialogs on the computer.
Do I need to download instagram direct to a computer, no ! After updating the web version of Instagram, no third-party programs are required for desktop computers.