How to share and instagram post

Ways to Reshare Content From Other Users

Instagram is a powerful social media platform to help increase brand reach and drive new business, but it can be time-consuming and expensive to consistently share content you need to see your engagement grow in the long-term — which is why you should learn how to repost on Instagram.

In this post, we'll show you different free ways to repost on Instagram in a few simple steps. But before diving in, let’s discuss why reposting on Instagram can benefit your brand.

Why should your brand repost on Instagram?

Instagram is one of the largest social media sites on the market. With over one billion monthly active users, brands that incorporate the site into marketing strategy can reach larger audiences and gain visibility faster over other social media channels.

And with an audience like that, you want to consistently post high-quality content — but that can take time, effort, and resources that may not fit your budget just yet. Since most marketers post between 3-4 times per week, you should have a backlog of content to keep up with demand.

Additionally, user-generated content (UGC) performs exceptionally well. In fact, 90% of consumers say UGC holds more influence over their buying decisions than promotional emails and even search engine results.

For instance, consider the power of Warby Parker reposting this funny image from one of its customers, @cjronson:

View this post on Instagram

A post shared by Warby Parker (@warbyparker)

Not only does the image likely appeal to Warby Parker customers, but it ultimately made Warby Parker marketers' jobs easier — they didn’t need to create that content in-house.

Reposting to Instagram can help you highlight brand endorsements from your customers, brand loyalists, and employees. UGC is typically considered more trustworthy since a consumer isn't gaining anything by promoting your product or service (unless it's an advertisement) — they're just doing it to tell their audiences that they like your product.

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How to Repost on Instagram

Instagram allows you to repost other users’ Reels and posts to your own Instagram Story using its native reposting functionality. However, it has its limits: It doesn’t let you repost to any permanent part of your Instagram profile, including your feed, Reels, or videos.

In other words, Instagram only lets you temporarily share someone else’s content for 24 hours max. If you do want to keep it permanently, you can add it to an Instagram Story Highlight.

If you’re looking to add a post to your permanent feed and credit the original creator, read about how to do that in the next sections. For now, let’s learn how you can repost content to your Story and add it to your highlights.

1. Navigate to the post, Reel, or video you want to repost.

First, find the right content to share with your followers. You can do this through several avenues:

Search for industry hashtags and repost popular posts by other brands and influencers
Search for branded hashtags, which will show you user-generated content made by your customers and fans
See the posts you’ve been tagged in and repost any that align with your brand
Find brands that you admire and repost the content that most aligns with your brand

Remember that you can only repost content from users and brands with public profiles.

Note: You can also repost other people’s Stories, so long as you’re tagged in them. You can find those who’ve mentioned you in their Story in your Direct Messages.

2. Click the paper airplane symbol on the post or Reel.

On photos and videos, the button will be located next to the Like and Comment buttons.

On Reels, it will be located between the Comment button and the three dots.

3. On the pop-up menu, click “Add post to your story.”

A pop-up will appear with several options. If you’re sharing a post, you have the option to add it to your story, reply to the poster (if they allow replies), or send the post via Direct Message to anyone you’ve messaged recently.

Similar options appear when you try to share a Reel.

Click Add post to your story or Add reel to your story.

4. Tap to show and hide the post’s caption.

Next, you should see a draft of your story.

You have the option of either showing or hiding the caption. Simply tap the post to toggle between the two.

5. Add text, stickers, hashtags, and other elements.

To get the most engagement possible and align the repost with your brand, spruce up the story with text and other elements. You can even add a link or a call-to-action. Learn how to customize your Instagram Story here.

6.

To share, click “Your Story.”

It’s time to finish your repost. At the bottom, click the button that says “Your Story” at the bottom. This will automatically share it with no additional action required.

You also have the option to click "Close Friends", if you only want a select group to view your story. Last, if you click the right-hand arrow, you’ll see additional options to share the post via DM or with your close friends.

7. Add the shared post to your Highlights.

While Instagram doesn’t allow you to share posts directly to your permanent feed, you can add it to one of your Highlights, which will remain permanently on your profile. Learn how to create Highlights here.

Here’s one example from a stationer called MARK+FOLD:

With Stories, the same best practices should be followed as for sharing a post. If you don’t know the person and suspect the content you’d like to re-share might be licensed material, ask for permission first. Give credit to the original posters whenever possible.

How to Repost on Instagram Using a Screenshot

Take a screenshot of the Instagram post you want to use.
Tap the new post button located on the top right corner, select post.
Resize the photo in the app.
Edit and add filters of your choice.
Add a citation.
Add a caption.
Click share on the top right corner.

The screenshot method doesn't require other websites to repost on Instagram. It's worth nothing that this method only works for reposting photos, not videos.

Here's how to do it.

1. Find a photo on Instagram you'd like to repost, and take a screenshot with your phone.

For iOS: Press down on the home and lock buttons simultaneously until your screen flashes.
For Android: Press down on the sleep/wake and volume down buttons simultaneously until your screen flashes.

2. Tap the new post button.

Once you've got your screenshot, return to your Instagram account. Tap the "new post button" in the top right of your Instagram screen (the plus sign inside a square).

Then select "Post" (other options include "Story" "Reels" or "Live").

3. Resize the photo in the app.

Keep in mind that your phone will take a screenshot of everything on your screen, not just the photo you want to repost. So, be prepared to crop the sides of the screenshot to capture just the image you want to share with your followers.

After you've cropped or resized the photo to your liking (by pinching the image and then widening your fingers apart), click "Next" in the top-right of your screen.

4. Edit and add filters of your choice.

Edit and filter the post like you would any other Instagram post.

5. Add a citation.

The repost won't include a citation, so we suggest adding one by typing "@ + [username]" to credit the original poster with the photo you're reposting.

6. Add a caption.

At the top you'll see a preview of your post along with space for a caption. You can choose to tag people or organizations, and add a location.

7. Click share.

Once you've finished customizing the post with the options above, click share at the top right corner. The post will be live.

Here's how the finished product looks:

Pro Tip: When reposting content through screenshots, make sure you properly tag or give credit to the original content owner either within your story by linking to their account, or in the description of a post or reel.

Best Apps for Reposting on Instagram

1. Repost: Posts, Stories, Reels

Price: Free with in-app purchases

Image Source

For Instagram for iOS or Android. The app integrates directly with Instagram so you can share content from other Instagram users from your mobile device.

If your brand’s Instagram profile follows a distinct brand style guide, Repost can help you customize your reposts to adhere to those guidelines. Users can pick from 50+ different text styles and symbol art to create eye-catching captions to capture more attention.

2. Reposta

Price: Free

Image Source

For Instagram for iOS or Android. Reposta for Instagram is a straightforward way to repost your favorite photos and videos on Instagram while giving credit to the original poster.

When you find something you want to repost in Instagram, simply copy the share URL and open Reposta. Then in Reposta, you can position the attribution mark and send the reposted media back to Instagram.

3. DownloadGram

Price: Free

DownloadGram lets social media users download high-resolution copies of content to repost from their own accounts on channels like Instagram and Twitter.

There’s no app you need to download to repost using this process, instead you can copy and paste the URL to download video, photos, reels or stories to repost via PC.

Share Your Favorite Instagram Posts

Now that you've learned how to repost on Instagram, you can diversify your profile with content sourced from friends, family, and brands. Use the methods above — being sure to cite the source of the original post — to quickly and easily reshare your favorite content.

This article was originally published in November 2020 and has been updated for comprehensiveness.

Topics: Instagram Marketing

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How to Share a Post on Instagram (Easy Reposting)

If Instagram isn’t yet a major part of your marketing strategy, it should be (these Instagram statistics explain why!). Instagram is the perfect platform on which to tell your brand story and show your audience a different side of your business.

So, let’s dive into the basics of using it by explaining how to share a post on Instagram – both your own and someone else’s.

How to Share Someone’s Post on Instagram (Repost)

Screenshot via Repost

You can also share posts from other users on Instagram – in some cases. Instagram doesn’t have a “share” button per say, but it does have that lovely little arrow icon underneath every post. However, that only allows you to share another user’s Instagram post to your Instagram Story as a sticker, and only if they haven’t disabled the ability for other users to reshare their posts.

You’ll know right away if this is the case because once you click the arrow icon, the sharing menu appears, which will either have the option to “Add post to your Story” or not. If it’s not there, the user either has a private account or has turned off the ability for others to reshare their posts. If the option is there, click “Add post to your Story” and then add any text or other effects you want. When you’re ready, click “Your Story” to add it to your Story for everyone to see or choose “Close Friends” if you just want to share it with a select list of your friends and family.

Using this same method, you can also send Instagram photos to other people on Instagram from within the Instagram app regardless of your device or platform (iOS / iPhone, Android).

How to Share Someone’s Posts on Your Instagram Feed

Using the Repost App

Sharing posts to your feed from influencers or an original poster is a little trickier. While there are several Instagram scheduling apps, they don’t necessarily have the capability to reshare another user’s content, and you can’t just open Instagram to execute the task. You’ll need to use a resharing app, like Repost, that connects to Instagram to help you share the post. There are other apps that function in similar ways. Still, the process is a little clunky because you need to use the app to copy a post’s link and reshare it. In other words, there’s no way to share posts from other users to your Instagram feed without leaving Instagram.

Taking a Screenshot or Using Screen-Recording

You can also take a screenshot of someone else’s post or use screen-recording to record another user’s video and then share it like you would your own posts and videos, but this should only be done when you’re following all the sharing etiquette rules (which we’ll discuss below) to the letter.

Sharing Your Own Posts on Instagram

The primary way you’ll use Instagram is to share your own posts to show up on your Instagram profile. These posts will, of course, display in other Instagram users’ feeds, too.

To share a photo, you’ll click the + shape outlined by a box in the upper part of your screen, left of the heart icon and message icon. Choose from a photo that’s already in your gallery or take a new photo or video. You can also select multiple photos to upload. Instagram will place them together in a slideshow post for others to scroll through (this is helpful if you want to tell a story with your photos or show multiple photos from the same event). Instagram also lets you upload or shoot a video to add to your feed, but it can only be up to 60 seconds long.

How to Share a Post on Instagram Stories

Uploading photos or videos to your story is a little different. Stories are beneficial for you because they sit at the top of Instagram, right in front of your followers. Each video or photo you add remains in your story for 24 hours, giving most people time to see them.

To upload to your story, you can either:

Click your photo labeled “Your Story” in the top left of the home screen (this only works if you don’t currently have anything in your story), or
Tap the plus icon in the upper right area of the home screen. (It’s to the left of the heart icon and the message icon.) Then, in the lower right menu, tap on “Story.”

You can either use the app to create new content for your Story or upload a photo or video from your device’s camera roll. You can only upload content created within the past 24 hours if you’re using an existing photo or video. You can also share different types of posts to your Instagram Story, such as text-based posts with a colorful background, posts with background music, Instagram Live videos, Boomerang posts (a burst of looping photos that has an animated effect), and more.

After playing around with text, stickers, and other special effects, click the “Your Story” or “Close Friends” button (depending on who you want to share it with) and then the “Share” button. To use the “Close Friends” option, you’ll need to create a list of the people you want to share these exclusive close friends-only Stories with.

Sharing Isn’t Simple on Instagram

FYou might be wondering why something as seemingly simple as sharing a social media post warrants an entire blog post. The answer: There’s no obvious share button on your own posts or even the posts of other users that makes it easy to repost content to your Instagram feed, although you can now share posts to your Instagram Story, which we’ll get into in more detail below. Whether you want to repost your own or someone else’s post on your Instagram feed or share it to your Story, we’re going to show you how to get it done. In fact, Instagram doesn’t allow you to share content (photos or videos) from outside the platform, which is why you won’t find an Instagram share button among the many social media buttons available (although you can add an Instagram follow button to your website). You can only add photos and videos directly from your smartphone or tablet.

How to Share a Post from Your Instagram Feed to Your Instagram Story

If you have a post in your Instagram Feed that you want to share to your Instagram Story, locate the feed post you want to share and click on the arrow icon located under the post. You’ll find it to the right of the heart icon and the message icon. Once the sharing menu opens, you can select “Add post to your Story,” which uploads your post as a sticker that you can customize before adding it to your Story. You can add stickers and other effects on the next screen, and then when you’re ready to share it, choose “Your Story” or “Close Friends” depending on whether you want to share it with everyone or just your nearest and dearest.

Sharing Etiquette

It’s a general rule of thumb on Instagram – and anywhere you want to use someone else’s photos – to ask the creator if it’s okay to repost their content. Most people will be happy to grant their permission if you contact them first and give them credit for the photo when you reupload.

Some people choose to screenshot other photos and upload them to their feeds. Although this could be a simpler method than using a reposting app, it’s only okay if you’ve asked permission and credit the creator. The benefit of reposting apps is that many of them copy the original caption and tag the creator for you when you repost.

Contacting other Instagram users before using their content has benefits that reach further than preventing a breach of copyright laws. It’s also beneficial in building connections on Instagram. By sparking a conversation with another user whose content you admire, you’re also putting yourself on their radar. They might even ask to use your content soon, which could boost your exposure!

Finally, avoid sharing any photos from a private Instagram account. The users who choose to keep their accounts private do so for a reason, so they probably won’t want their posts reshared to the public.

Resharing on Instagram

Sharing relevant content from other Instagram feeds is an excellent way to build your brand on Instagram and give your audience more of what they want to see. Although it’s not as simple to do as it is on other social media platforms, it’s possible to weave other content into your feed.

Be sure to add the Instagram follow button to your website to continue growing your number of followers effortlessly. It’s easy to install (in just minutes!) and makes it easy for your website visitors to follow you on Instagram with a single click, and without ever leaving your website. Plus, it’s totally free to use! Additionally, if you’re looking for more information on how to grow your Instagram following you can check out our post on Instagram giveaways to find out how to craft a perfect giveaway caption.

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How do I share someone's feed post to my Instagram story?

Help Center

Instagram Features

Stories

You can only post someone else's post to your story if the author of the post has made their account public and allowed their posts to be reposted. Not everyone can share a post from the feed in their story.

To share someone's feed post to your story:

Instagram app for Android and iPhone

Click the icon below a photo or video in the feed.

Select Add Post to Your Story, Add Video to Your Story, or Add Reels Video to Story.

Press in the lower right corner of the screen.

Click Share.

Instagram Lite app for Android

If you share someone's post in your story, every person who has viewed it will be able to see the name of the author and go to his account. Learn more about how to share a store in an Instagram story. nine0003

If you have a public account, you can prevent other people from sharing your stories.

To prevent people from sharing your posts in Stories:

Instagram app for Android and iPhone

Click the or icon on your profile photo in the lower right corner of the screen to go to your profile.

Click the icon in the upper right corner of the screen and select Settings.

Click Privacy and select History. nine0003

Click next to Allow reposts in stories.

Instagram Lite app for Android

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How do I share someone's post from Feed to my Instagram story?

Help Center

Instagram Features

Stories

To share someone's feed post to your story:

Instagram app for Android and iPhone

Click the icon below a photo or video in the feed.

Select Add Post to Your Story, Add Video to Your Story, or Add Reels Video to Story.

Press in the lower right corner of the screen.

Click Share.

Instagram Lite app for Android

If you have a public account, you can prevent other people from sharing your stories.

To prevent people from sharing your posts in Stories:

Instagram app for Android and iPhone

Click the or icon on your profile photo in the lower right corner of the screen to go to your profile.