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How to setup whatsapp business catalog


Multi- and Single Product Messages

With more than 2 billion active daily users on WhatsApp, you'll be sure to give your products and services a boost by showing them on this popular global messaging channel. And WhatsApp Business offers two great new interactive features for it: Multi-Product & Single Product Messages.

The Product Messages make it possible to highlight your products or services directly in WhatsApp. It's a simple yet personal way to showcase your products and services for customers to shop without leaving the chat.

What Are Multi-Product & Single Product Messages?

Multi-Product & Single Product Messages are interactive message features for WhatsApp Business. It will allow you to showcase and share your products and services directly in the app. This will make it easier for your customers to view your products and make orders. You'll be able to sell, right then and there.

Multi-Product Messages

Multi-Product Messages allow you to, as the name suggests, showcase multiple products and/or services. You can highlight a selection of up to 30 items from your business' inventory. The Multi-Product Messages will also allow you to replace PDF catalogs and numbered lists in WhatsApp Business.

Single Product Messages

Single Product Messages are messages that showcase a single product item from the business’ inventory. Great for a personal customer experience when you already know what your customer wishes to buy.

What Is the WhatsApp Product Catalog?

In your Facebook Commerce Manager you'll be able to create a product catalog and upload your inventory to Facebook. Add your products and/or services, including meta descriptions and information such as:

  • Product or service name
  • Photo/image of your product or service
  • Price of the product or service
  • Description of the product or service
  • Product or service code (for easy bookkeeping)

You will be able to highlight and showcase up to 30 products and/or services from your inventory to your customers via the Multi- and Single Product Messages.

The Benefits of Multi-Product and Single Product Messages

Multi-Product & Single Product Messages will allow you to showcase and share your products and services directly in the app. But what exactly are the benefits of this feature?

Boost Your Sales

We've mentioned it earlier; using the Product Messages feature on WhatsApp helps to boost your sales!

Personalize the Customer Experience

The products and services you show your customer can (and should) be personalized to that specific customer or situation. You could, for example, show a Multi-Product Message of the customer's most frequently ordered items. Or show a Single Product Message with an item that the customer asked about earlier in the conversation.

Bypass the Templates

Interactive messages such as Product Messages do not require Message Templates or pre-approvals. They are generated in real-time and will therefore always show the latest item details, pricing, and stock levels from your inventory.

Tips for Creating an Inventory on WhatsApp Business

So you've made up your mind. You're convinced by all the benefits, and you're ready to use the Multi- and/or Single Product Messages via WhatsApp Business to give your sales a boost. But how do you get the best results? Creating an inventory is the first step, but we want to score a home run!

Keep these tips in mind when you create your WhatsApp Business Inventory:

First Impressions Count

Choose the images or photos you use for your products and services wisely. They are the first thing a customer will see when they open your business profile on WhatsApp, and they serve as the first impression of your business. Make sure your images are good quality, clear, and inviting.

Be Brief

A good picture will only go so far. Don't overwhelm your customers with a wall of text next to your products or services: Keep it short and sweet. Highlight what is truly important and use the other options WhatsApp Business offers to give more details such as prices and product codes.

Be Relevant

Make sure that you showcase the products from your inventory that are relevant to the customer you are speaking to.

WhatsApp Business Platform by CM.com

Looking for an efficient way to use WhatsApp for your business? Then the WhatsApp Business Platform is the way to go. With so much happening on digital platforms these days, why not jump onto the biggest communication platform around, and make use of it to your advantage?

Streamlining customer interactions and improving communication is a great way to save time and improve your business. And on top of this, you can now also give your sales a boost! Definitely something worth looking into, don’t you agree?

How to Make & Sell Online With WhatsApp Business Catalog

You must be very familiar and use Whatsapp for your business, chat with customers, provide brochure catalogues, promos, and even take orders.

But often we find it difficult to deal with:

  • Customers who don’t know our menu and prices, so chatting can waste time and energy, not to mention that they don’t order.
  • When a customer orders, we misinterpret, because we have many types of goods so that the customer is less specific. for example, Chocolate Bread, where we have two types of sweet chocolate bread or regular brown bread? This could result in you sending the wrong item or the customer’s order being less specific.
  • When you receive an order, it is also difficult to read the order through non-uniform chat text from the customer, thus slowing down the process of preparing goods.

Do you know how to create a Catalog on WhatsApp Business? From this question, you will understand that Catalog is a WhatsApp feature related to business processes. WhatsApp Business Catalog digitizes the marketing of your products on the online platform.

  1. What is WhatsApp Business Catalog?
  2. How to Create a Catalog on WhatsApp Business?
  3. How to Send WhatsApp Business Catalog?
    • How to Send Product Catalogs to Individuals
    • How to Send WhatsApp Business Catalog to Groups
  4. Tips and Tricks Using WhatsApp Business Catalog
  5. Conclusion

WhatsApp makes it easy for businesses to share their product catalogues with customers in easy way. The product catalogue on WA Business consists of images, price tags, product features, etc.

This platform helps entrepreneurs to connect with their customers around the clock. Using this function, customers can search for their favourite items without travelling to shops.

This type of digital transformation seems to appeal to online entrepreneurs, and you can find information on the WhatsApp Business catalogue below.

What is WhatsApp Business Catalog?

You must be familiar with the Business Catalog, which consists of product images, descriptions, features, price tags, offer details, etc. WhatsApp Business provides a platform to digitize catalogue details and send them to your target customers with one click.

The product catalogue on WhatsApp Business serves as a mobile storefront for vendors to display their goods online for their customers.

Shoppers can access the items they are looking for conveniently without going to the store. This is a convenient way of shopping and can increase sales in a short time. This WhatsApp feature is available in most countries around the world. Vendors can attract as many customers as possible through their unique business catalogue.

Read: How to Create a WhatsApp Business Account

After you understand the meaning of a Business Catalog in WA, the next step is you must be enthusiastic about learning about how to create a Business Catalog in WA; it is quite easy to complete the procedure for creating a Catalog. Read carefully the steps below on how to create a catalogue on WhatsApp Business.

Step 1: On your phone, unlock the screen and open the WhatsApp Business app. You must tap the three vertical dots to see the “Settings” screen.

Step 2: In the “Settings” window follow the guide “Business Tools -> Catalog”. If you want to create a New Catalog, press “Add new item”.

Step 3: To insert images into this product Catalog, you have to tap on the “Add Images” icon, Then, add product description, product description, price tag etc for each item in the list.

Finally, click the ‘Save’ button to create an attractive WhatsApp Business product catalogue for your customers.

The steps above give you a detailed illustration of how to create a product catalogue in WA.

Read: Example of “Sedhep” Coffee Shop Business Model Canvas

How to Send WhatsApp Business Catalog?

After successfully creating a product catalogue on WhatsApp, the next step is sending the catalogue to customers. You can send product details to individual customers or groups in the WhatsApp application.

1. How to Send Product Catalogs to Individuals

You can share the WhatsApp business catalogue by selecting the appropriate option as discussed below for individual customers.

Step 1: Now it’s time to unlock your phone and open the WhatsApp Business app.

Step 2: Then, you have to open the chat window of one of the customers in the WhatsApp app and attach the catalogue by tapping on “File Attachment”, which appears near the text field. Next, tap “Catalog” to attach the product file.

Step 3: In the “Catalog” section Select the product catalog you want to share and then press the “Send” button.

2. how to Send WhatsApp Business Catalog to Groups

If you want to share the products in the catalogue with multiple individuals or groups of people on the WhatsApp app, follow the steps below.

Step 1: Open your phone and tap the WhatsApp Business app icon. Next, tap the three vertical dots on the top right side of the screen and tap “Settings”.

Step 2: Then go to “Settings -> Business tools -> Catalog”. And select the product catalog required by the customer to share.

Step 3: Then a catalogue window will appear, and press the three vertical dots on the top right side of the screen and select “Forward Item”.

Step 4: Select the contact / group you want to send the catalog to, then click the “Send” icon.

Tips and Tricks Using WhatsApp Business Catalog

Using the WhatsApp Business Catalog, business owners can reach the desired customers even though they are far away. In addition, during a chat with customers, business owners can also insert media and select certain products from the catalogue for discussion. This application emphasizes effective communication with buyers and increases sales appropriately.

Customers can access chat history to refer to the product they want to avoid disturbing moments. This type of access triggers shoppers to make unlimited purchases. WhatsApp product catalogue displays products in an organized way for easy access.

Vendors can connect with buyers around the clock and clarify their questions related to the product immediately. Business owners can use various file formats like video, GIF, PDF, voice recording etc., to connect with customers perfectly.

The WhatsApp Business API application’s chatbot feature helps business owners generate common queries that customers frequently ask quickly. The user must program the bot with frequently asked questions related to the product. This bot welcomes customers and responds directly to them in an effective manner.

There is an option in this WhatsApp application to integrate business links through social media. This feature provides exposure to your business activities to the world.

WhatsApp Web functionality allows business users to respond to a large number of questions quickly at one time. It is not possible to answer many questions manually by telephone or any electronic device. This type of arrangement enhances business owners to establish reliable communication with their best customers.

Conclusion

This is the right time to digitize your business marketing strategy through the WhatsApp application using the catalogue on WhatsApp Business. Business owners can easily connect and reach their target customers through this powerful application. Vendors can set up virtual stores and increase sales in no time.

Immediately create a product catalogue on WhatsApp Business to become a successful entrepreneur in a competitive market. Make effective use of this communication app and enjoy consistent success in your sales strategy.

How to add a product catalog to WhatsApp - Marketing on vc.ru

In the most popular WhatsApp messenger, you can now create a catalog with products and send them to your interlocutors. In this article, detailed instructions with screenshots.

32 107 views

My name is Dmitry Zakhariev. I am an expert in messenger marketing. I find and implement new opportunities for using instant messengers for business.

WhatsApp is used by many entrepreneurs for sales purposes. This is the most popular messenger and customers are happy to use it. Until recently, there were no tools for placing products on WhatsApp. nine0003

Send product cards from the catalog to WhatsApp in two clicks! Dmitry Zakhariev

This month in the US, and then in some other countries, including Russia, the WhatsApp Business application has a section for creating a product catalog with photos, name, price, description and URL link.

This is a real revolution in messenger marketing! After all, before that, popular messengers in Russia did not explicitly have built-in functions for placing a product catalog. The sale of goods in the messenger could only be implemented by connecting external tools: a chat bot, a chat shop, a virtual manager, etc. nine0003

The use case for new function is as follows:

  1. We create product cards on our smartphone in the WhatsApp Business application;
  2. When communicating with customers, we send any of the product cards to the chat;
  3. The client opens the product card in his WhatsApp without switching to external applications;
  4. The client sees several images of the product, its name and price, description, and most importantly, see other products from the catalog! And all this without leaving your messenger! It is also possible to follow an external link, for example, to pay. nine0028 The client, by the way, can have a regular WhatsApp, not a Business.

If you use the regular WhatsApp application to communicate with your customers, then I highly recommend installing WhatsApp Business, you can make your life much easier

Creating a product catalog in your WhatsApp Business is not difficult. Open the application and in the upper right menu select:
Settings / Business settings / Catalog , and then click the green circle with a plus in the lower right corner and add a new product. nine0003

What can be added to the product card:

  1. Several images;
  2. Product name;
  3. Product price;
  4. Description;
  5. Link to an external resource;
  6. Product code (article).

To add fields with a description and a link, click the inscription Additional fields . Press 9 to save0017 Save in the top right corner.

To send a product card to the chat, during the dialogue, press Paperclip and in addition to the usual icons Document, Gallery, etc. we see a new icon Catalog , when you click on it, a list of products that you added to the catalog will open, mark and send any of them to the chat.

Your interlocutor will receive a message with the first product photo you added, name, price and link More , clicking on which will open the product card with other images, description and link you specified. In addition, at the bottom of the screen there will be several thumbnails with other products from the catalog and a link Show all , to go to your product catalog in the WhatsApp messenger.

There is no information yet about the possibility of integrating the product catalog in WhatsApp with external services or online stores via API. Now you need to add products to WhatsApp and send them to customers manually. But that's great too! Do you agree?

How to make a catalog on Whatsapp: organizing a product catalog

Organizations that sell through Whatsapp encounter some problems when demonstrating products and describing their characteristics. It is especially difficult to acquaint customers with products when there is a large influx of applications and appeals. To save its users from such inconveniences, WhatsApp Business has implemented the function of creating product catalogs. nine0003

Content

  1. What is a WhatsApp Business Directory
  2. What is a WhatsApp Business Directory
  3. Restrictions on Adding Products to a Catalog
  4. How to Create a WhatsApp Business Product Catalog
  5. How to Delete Products or Services
  6. How to Send an Item from the catalog to the client
  7. Pros and cons of a product catalog in WhatsApp for business

What is a WhatsApp business catalog

Whatsapp business catalog is a special development that allows you to add trading products or services provided by a company to a set of products in your personal account. Interested customers will be able to get acquainted with the goods by going to the personal account of the seller. The list of products will be displayed in the company profile. nine0003

The seller can, while communicating with the buyer, select the catalog menu and send products of interest to the buyer in a chat call.

The client, having familiarized himself with the products, can share the position he likes with his relatives or friends. Also, the buyer can ask the seller a question about the selected service.

Products in the catalog have a unique name, price tag, description of characteristics, unique code and a link to the website. Thanks to this, the buyer can easily find the desired position in the catalog. The catalog itself contains 500 items of products or services provided by the organization. nine0003

By giving access to the list of products, firms have the opportunity to advertise their products and expand the scope of trade. There is an option that allows you to send product lists to interested customers, and post a link to products on social networks and on Internet resources.

The catalog can be used by different types of business organizations that sell both goods (vegetables, perfumes, electronics, clothing, accessories) and services (legal, accounting, tutoring, etc.). nine0003

What is included in the WhatsApp business catalog

All services and goods sold by the company are added to the catalog. The list itself includes:

  • Name of goods and services, in the amount of 500 hundred pieces.
  • Organization name and description. The information will be taken from the company's WhatsApp profile.

Each item consists of:

  • Pictures or photographs of the item. The service supports the upload of up to 10 images per item. The service checks the image and compares it with the product placement rules. nine0022
  • Price tag - if the product has a fixed price, the organization can indicate its cost.
  • Name. When assigning a name, it is better to indicate a short and capacious name.
  • Characteristics of the product or service.
  • Link to online store.
  • And product code.

The commodity code is used if the organization has warehouses for products, and employees involved in packing and shipping goods.

Restrictions on adding products to catalog

Service policy prohibits the sale of the following items:

  1. Prescription medications; light narcotic and similar substances. The list of prohibited substances includes: marijuana and its derivatives; items for the use of drugs (pipes, bongs).
  2. Alcoholic products. Books and digital media about alcoholic products, glasses, glasses, refrigerators for storing alcohol can be sold. Drinks containing alcohol and kits for making alcohol-containing drinks cannot be sold. nine0022
  3. Tobacco products and items intended for the use of tobacco products. Clothes with logos of tobacco companies are allowed to be sold. It is forbidden to sell: bongs, tobacco rolling machines, hookahs, tissue paper, cigarettes and cigars, pipes and accessories for them, chewing tobacco, electronic cigarettes or similar devices.
  4. Explosives, ammunition, weapons. You can advertise courses on your own security or licenses for legal weapons. Trading fireworks, shooting ranges, stun guns, firearms and spare parts for them, pepper spray, gun shows, paintball and air guns is prohibited. nine0022
  5. Hazardous food additives. It is forbidden to sell chitosan, ephedra, human growth hormones, comfrey, anabolics and other substances that the WhatsApp service considers unsafe.
  6. Goods and services of category 18+. It is allowed to add products related to the field of family planning, contraceptives to product catalogs. You can not add products used for sexual stimulation, intimate toys, videos and live broadcasts intended for adult entertainment, services with a sexual connotation. nine0022
  7. Animals. It is forbidden to trade in live animals, livestock, bones, horns, organs, limbs, stuffed animals, ivory, parts of carcasses. You cannot add products or parts of endangered species to the product catalog.
  8. Medical and health products. Trade in thermometers, nicotine patches, breast pumps, nicotine chewing gums, diagnostic devices and kits, contact lenses, first aid kits, bandages and orthoses is prohibited. nine0022
  9. Sexual positioning products. For example, contain hints of nudity or sexual intercourse.
  10. Fluids and parts of the human body. You can not trade in blood, wigs, teeth, urine, body parts, organs, body tissues.
  11. Real money games, dating services. You cannot sell real, fake or virtual currency. Selling illegal goods and services is prohibited.
  12. Products that give unauthorized access to digital products or resources. Subscription renewals and sales processing. Services or goods that are fraudulent, inhumane, offensive, put pressure on people, false. You can not add products that violate intellectual property rights: pirated copies, replicas, imitations, etc. nine0022

How to create a catalog of goods in WhatsApp Business

To make a catalog in WhatsApp, you need:

  • Whatsapp business starts, you tap the settings menu, and a section called ‘Business settings’ opens.
  • In the window that opens, the line with the catalog located on the left side of the display is pressed.
  • In the window that appears, the icon with a plus sign located in the lower corner of the window is clicked.
  • Enter information about the product in the opened form: name, cost, description of the main characteristics of the product, link to a page on a social network or website, code, photos. nine0022
  • The ‘Save’ button located in the upper right corner of the display is clicked.

Each heading is added in the same way. After making all the products, the catalog will be available for viewing by buyers.

How to remove goods or services

To remove items from the catalog, you must log in to your account. Click on the item with other options.

Then enter the settings menu, and click on the section called ‘Business settings’. From the settings section, you need to go to the 'Catalog' item. nine0028 The product image is selected and a long press opens the context menu. In the menu that appears with the available options, the ‘Delete’ line is clicked, and the action confirmation button is pressed.

How to send goods from the catalog to the customer

To send goods, you need:

  • Open a conversation with the buyer, and tap on the paperclip icon located next to the text input field. In the pop-up window, click on the directory icon.
  • In the list of products, mark those that will be sent to the buyer, and tap on the send message icon. nine0022

Now the customer can get to know the product or service. And by clicking on the ‘More’ item, located under the product card, you will be able to view other products in the catalog.

Pros and cons of a WhatsApp product catalog for business

The advantage of the catalog is that it is completely free, and companies do not need to pay an additional subscription or buy a service package.

Learn more