How to make movie clips for instagram
15 Best Instagram Video Editing Tools Compared (Free and Paid)
Are you looking for the best Instagram video editing tools for your business?
Instagram is one of the most popular social media platforms around. And as a result, it’s one of the most competitive when it comes to growing a following.
As the social channel has matured, so have user expectations. That means you need cutting-edge videos that are unique, engaging, and (of course) look professional.
But how do you regularly create high-quality videos for Instagram if you’re not a professional video editor?
This is exactly what we’ll be covering today.
Because, in this post, we’ll share 15 of the best Instagram video editing tools on the market.
Before we do, though, let’s get clear on why you’d want to create Instagram videos in the first place.
Why Create Instagram Videos for Your Business?
When Instagram first emerged, it was all about photos.
And while it’s still largely focused on photos today, Instagram has added many ways to share videos to your feed, like Instagram stories and IGTV (Instagram TV).
More recently, Instagram has been heavily promoting Reels which are short, 15-second edited videos that make the platform even more addicting.
But when it comes to posting high-quality and professional videos to your Instagram account, there are 3 major benefits:
- Grow Your Brand’s Image: Connect with your following in a way that puts your brand in the best light.
- Engage Leads: Get your followers in the habit of checking your Instagram for video content. Then use that content to drive more leads back to your website.
- Drive More Sales: As new leads come to your website, you can convert those visitors into loyal and happy customers.
That last point is probably the one that interests you most.
Which means you might be wondering, “How do I convert visitors from Instagram once they land on my site?”
We’ll answer this question in more detail at the end of this post.
Feel free to jump straight to our section on how to convert Instagram followers into paying customers.
Otherwise, let’s dive into our list of the 15 best Instagram video editing tools on the market.
Best Instagram Video Editing Tools
Here are 15 Instagram video editing tools that you can use to get more engagement from your target audience:
- VideoShow
- InShot
- Quik
- Magisto
- Horizon
- Adobe Premiere Rush
- Animoto
- Boomerang
- iMovie
- WeVideo
- BeeCut
- Apple Clips
- VSCO
- FilmoraGO
- Clipomatic
Let’s get started with the first on the list.
1. VideoShow
VideoShow is an all-in-one video editor and makes a great solution for editing your Instagram videos.
This tool lets you create stunning and engaging videos FAST. You can add stickers, emojis, text, and more to hook your audience and increase watch times.
It also comes with ready-made templates that you can use to create videos more quickly. Plus, you have other useful features to repurpose content like an audio extractor, 4k video exports, video splicing, and more.
That means you can easily take your Instagram videos and turn the same content into podcasts, a YouTube channel, and other video or audio-based platforms.
This will allow you to get more marketing mileage from your Instagram videos with VideoShow.
Key Features
- Audio extractor
- Pre-made templates
- 4k video exports
- Low learning-curve
- Voice-overs
- And more…
Who Is VideoShow Best Suited For?
This tool would be best for people who want a quick way to make stunning videos for a variety of channels. If you’re simply making Instagram reels, then this tool might be overkill.
But if you create lots of video-based content for your audience, then VideoShow is an absolute no-brainer.
2. InShot
The InShot video editing app is made for iPhone and Android users to be able to edit videos quickly on the go. However, the “edit on the go” feature means the app will be limited in what it can do, but it’s simple and easy for anyone to use.
On top of video editing, you can make picture collages and add filters to images.
Key Features:
- Lets you easily set frame size for IGTV, stories, or Instagram feed
- Includes necessary basic features such as trimming, cutting, and splitting
- Blurs the background for unused areas
- Lets you add filters, including colors and a variety of cool effects like ghost, glitch, TV, and more
- Includes slow-motion and fast-motion controls
- Lets you add stickers to your videos
- Allows you to easily add text to your videos
- Includes volume control, video rotation and flipping, and music
InShot offers so many features that we could write an entire blog post about it.
Related Content: 103 Blog Post Ideas That Your Readers Will LOVE [Updated]
The only downside to InShot is that if you use the free version, your videos will come with InShot brand logos and a small ad space. You can eliminate this by paying $2.
99/month. Paying will also open all of the features, although you can still get by pretty well with what’s offered in the free version.
Who Is InShot Best Suited for?
InShot obviously can’t replace the technicality of software like Adobe Premiere Pro. But if you just want some fun, quick videos for your Instagram that aren’t meant to be extremely professional, InShot is an excellent place to start.
3. Quik
Quik is a video editing app created by GoPro. If you have a GoPro, you should be familiar with Quik as it’s the app where you go to see your GoPro images and videos. But to make a video on Quik, you can also import footage from anywhere, including your camera roll.
You can decide to custom make videos, or let the app make videos for you by gathering moments and putting them together. It looks professional, there’s music, and the cuts and transitions are smooth.
Key Features:
- Imports up to 500 items at a time
- Imports the most common formats such as MOV, MP4, and h364
- Lets you add text and music
- Plays footage in fast or slow-motion
- Allows you to add text overlays, emojis, and title slides
- Chooses video duration based on which social media platform you’re posting it to
- Lets you choose from (almost) endless filters
- Includes size formatting for Instagram
The features offered by Quik are impressive, and there isn’t much you can’t do to create your dream video.
It’s nice that you have the option to edit yourself or let the app do it for you.
Quik costs $4.99/month, but you’re invited to a 30-day free trial to try it out first. You also won’t have any ads or brand logos shown on your videos.
Who Is Quik Best Suited for?
Quick can import up to 500 videos at once. If you’re trying to make an IGTV or Instagram video with multiple scenes, this Instagram video editing tool is for you. You don’t need any video editing experience as Quik is easy to piece a bunch of clips together.
4. Magisto
Magisto is an Instagram video editing tool that is powered by artificial intelligence. Magisto’s AI will create your videos based on sound and facial recognition, landscapes, and action sequences. Their goal is to create a sequence that will trigger emotional responses from viewers.
Unlike the tools mentioned above, Magisto has the capability of providing you with more customization, almost automatically through AI.
Key Features:
- Allows you to access your media library so you can upload from your videos
- Gives you the option to include animation
- Lets you edit easily with a drag and drop builder
- Adjusts speed for slow and fast-motion
- Lets you use custom branding
- Supports HD resolution with ease
- Gives you the choice of a large variety of filters
- Gives you access to analytics and privacy options
Magisto is one of the most feature-rich tools available for Instagram video creators. The only thing that’s missing is the ability to upload items in bulk.
In terms of pricing, Magisto has 3 separate plans, all with different features included. The plan you choose will depend on your business needs and how serious you are with video marketing. Here are the plans:
- Premium: $4.99/month
- Professional: $9.99/month
- Business: $34.99/month
Who Is Magisto Best Suited for?
Magisto is for people who want to produce more than just a basic video.
It’s best suited for small to medium businesses looking for the most features and customization options to turn their videos into scroll stoppers.
5. Horizon
Most Instagram users record their videos in portrait mode since it’s best-suited for Instagram, and you’re able to fill the entire screen of a user’s phone. However, almost every other platform supports videos shot in horizontal. If you want your Instagram videos to match your YouTube or Twitter videos, Horizon will avoid shooting in portrait mode no matter how you hold the camera.
You can tilt the camera up, down, back and forth, and the captured video will always be in horizontal. This helps tremendously in ensuring your horizontal videos look clean and professional.
Key Features:
- Lets you use a horizontal viewfinder
- Adds feeling to your creations with real-time filters
- Gives you options to upload items or record footage directly on the app
- Shoots in slow or fast-motion
- Shoots in 2k resolution
- Gives you an in-app tutorial on how to capture and edit your first videos
Horizon offers a free version for Android users.
However, the features are limited, and you can only record video clips up to 15 seconds. They also have a watermark in the bottom corner, and each video ends with a Horizon brand advertisement. Having said that, investing $1 to unlock all features and have no advertisements might be worth it.
iOS users still don’t have access to a free version and will pay a one-time payment of $1.99. When you pay for the iOS version, you’ll unlock all features right away.
Who Is Horizon Best Suited for?
Horizon will best benefit Instagram users who prefer a horizontal view on their videos.
6. Animoto
Animoto is a free editor that allows you to easily make your own Instagram videos.
This tool doesn’t require any video editing experience or “tech skills” to get started. That’s because it comes with a drag and drop video maker that anyone can use.
Plus, Animoto comes with pre-made templates to help you make videos more quickly. And if you run out of images or music in your video, you’ll have thousands of stock-free options to choose from.
If you need a quick and easy solution to make your videos, then Animoto might be the right tool for the job.
Key Features
- Easy customization tools
- Stock images and music
- Unlimited video creation (with various layouts)
- Well-reviewed and reliable
- And more…
Who Is Animoto Best Suited For?
This is a great tool for busy business owners without any video editing experience.
It’s also a free tool (though you might want to upgrade). And that means it’s one of the best solutions for getting started with video editing for your Instagram channel.
7. Adobe Premiere Rush
Previously referred to as Adobe Premiere Clip, Adobe Premiere Rush is a free video editing app that’s connected with Adobe Premiere Pro.
They offer 2 forms of editing to cater to your needs: freeform and automatic. Freeform mode will let you take control and do all of the editing yourself while automatic mode will create the video for you with smooth transitions and selected footage clipping.
Key Features:
- Lets you sync everything to the cloud
- Transfers your work into Adobe Premiere Pro and edit further
- Downloads on any device
- Exports optimized for all social platforms, including Instagram
- Includes some features found in Adobe Premiere Pro like built-in transitions, filters, and text are available
- Allows you to make your own videos or let the app make it for you
Like Magisto, AI powers Adobe Premiere Rush, which they call Adobe Sensei. This AI will capture all of the best moments of your clips and mash them together automatically. However, it can also make the footage a bit rocky by cutting to different clips at random moments, resulting in the video making no sense at all.
The app is free to download and use, but only comes with 2GB of storage. If you need more than that, you can pay $9.99/month for the Premiere Rush Single App.
Who Is Adobe Premiere Rush Best Suited for?
If you already have other Adobe products downloaded, this app will feel familiar to you in terms of editing.
Their freeform mode is one of the most versatile tools for creating high quality, customized videos.
8. Boomerang
If you’re looking to bring some real fun into your Instagram video editing, look no further. Boomerang is different than the Instagram video editing tools mentioned above.
Instead of making a formal video, you can make your own GIFS and short videos using a sequence of 10 pictures. All you need to do is select 10 photos, and the app will loop them automatically into a mini video. This allows you to get creative and make engaging videos quickly.
Key Features:
- Allows you to post your video directly to Instagram from the app
- Lets you create short, engaging videos
- Allows access easily with no separate sign-up or creating an account required
- Saves videos to your camera roll and upload them later
The Boomerang app is free and easy to use and set up. You’ll be limited to Instagram’s features, so you won’t have very many customization options other than adding filters, music, text, and stickers.
However, Boomerang isn’t for editing professional videos, so the features that come with it are pretty much all you’ll need.
Who Is Boomerang Best Suited for?
Anyone can and should use Boomerang. Whether you have a huge company or you’re just starting out, it’s a great way to engage with your audience and show people that you’re playful.
9. iMovie
Designed for iOS users, iMovie may be the easiest to use Instagram video editing tool for you. It’s a well organized, user-friendly interface that helps you create good quality videos with many great editing features. You can take control and edit on your own with the movie option, or let iMovie edit for you with the trailer option.
Key Features:
- Allows you to stay organized by putting all your content in different media libraries
- Includes access to 30 video filters and 20 audio filters
- Matches color to make your video look more consistent and tweak the white balance
- Supports HD and 4K
- Includes a stability feature, which most Instagram editing tools don’t have
- Lets you share easily with social media platforms
All of these features come at no cost as iMovie is free.
Who is iMovie Best Suited for?
iMovie is great for beginners who are looking for something simple that still gives you good video quality. Unfortunately, it’s only available to iOS users.
10. BeeCut
BeeCut is a video editing software that promises to make your stores come alive.
It allows you to quickly trim and cut your videos, so your audience will focus their attention where you want them to. You can also split and splice videos together for smoother (and seamless) transitions.
Everything can be matched to your brand’s style, too. This allows you to embed videos on your Instagram channel that fully represents your brand’s voice, style, and look.
Finally, BeeCut offers plenty of advanced features like filters, overlays, visual effects, music, and much more.
Key Features
- Low learning curve
- 100% customizable
- Video optimization features
- Quick sharing to Instagram
- And more…
Who Is BeeCut Best Suited For?
BeeCut is best for intermediate users who may not have a lot of time but have a good understanding of video editing.
While beginners can definitely still use BeeCut for their Instagram videos, the advanced features would likely be wasted. But intermediate and advanced video editors will love the variety of tools they can use to make professional and stunning videos FAST.
11. WeVideo
WeVideo is a great video editing tool that’s cloud-based, making it accessible by anyone, anywhere in the world, at any time. Because of this handy feature, there are over 30 million existing accounts. And, if you’re looking for more than just a quick and simple editor, WeVideo has plans that include features to take your videos to the next level.
Key Features:
- Allows different people to get in there and make edits on the same footage with its cloud-based feature
- Includes compatible on almost any device including Windows, Mac, IOS, Android, and Chromebook
- Creates square, vertical, and horizontal videos
- Includes features like green screen, screen recording, speed effects, and licensed music
WeVideo offers 5 plans.
The most basic plan is free, but as you can imagine, it doesn’t provide many features. You’ll get 1GB of cloud storage, and only be allowed 5 minutes of publish time per month. If your business is planning on getting serious about uploading videos on Instagram, it would be beneficial to invest in a paid plan.
Here is a look at the paid plans:
- Power: $4.99/month
- Unlimited: $7.99/month
- Professional: $17.99/month
- Business: $29.99/month
The power plan only gives you 30 minutes of publish time per month. But publish time is unlimited with all of the other plans. All of the plans offer a single-seat license except the business plan, which offers a team license with 3 seats.
Who Is WeVideo Best Suited for?
WeVideo is an excellent option for small to medium businesses looking to create high-quality videos for Instagram. Its simple interface and iCloud sharing makes it an enjoyable video editing tool all around.
The iCloud feature also makes it easier for remote companies to share and edit projects.
12. Apple Clips
Apple Clips was created by Apple as a dead-simple, “what you see is what you get” video editing app. It’s feature-rich but doesn’t offer many advanced options for those looking to take their editing beyond the starting line. However, the simple functionality of Apple Clips is precisely the reason why people prefer to use it.
Key Features:
- Lets you edit videos with straightforward controls
- Allows for creativity with fun stickers, emojis, and posters
- Adds music from your library, or choose from Apple Clips tracks
- Records in-app and drag and pinch to zoom in or out
- Shares directly to Instagram or any other social platforms
As is the case with most of Apple’s products, you must have an iOS device to download it. Apple Clips supports any iOS device. However, to be able to use all the features, you must have an iPhone 7 or later, iPad (6th generation), or the 2017 iPad Pro or later.
And the best part is that Apple Clips is 100% free!
Who Is Apple Clips Best Suited for?
Apple Clips best suits iOS users who are looking for an easy Instagram video editing tool that allows for plenty of creativity but doesn’t overwhelm the user with complicated features.
13. VSCO
If you’re interested in photography, you probably already have a VSCO account or at least have heard about it. In 2017, VSCO upped its game by creating a video editor. It’s relatively new, but it’s a great tool to use for your Instagram videos.
Having a VSCO account also gives you access to their VSCO community, where you can get access to a huge network of other creative users.
Key Features:
- Includes a library with 200+ presets
- Offers advanced editing tools like HSL (high-speed link) and borders
- Shares your work for a chance to be curated on the VSCO community
- Gives you access to tutorials with tips and tricks to help you develop your skills further
- Lets you upload anything with no size or length limitations
- Uploads 4K videos up to 30 frames per second, and 60 frames per second up to 1080
VSCO offers a 7-day free trial so you can decide if it’s worth it for you.
After your free trial, you’ll pay a low price of $19.99 per year with access to the video and image editor.
Who Is VSCO Best Suited for?
If you’re already familiar with VSCO, this could be the easiest Instagram video editing tool for you. VSCO doesn’t cost much, and you also get access to an active community of users. VSCO also offers the most presets out of any other tool.
14. FilmoraGo
FilmoraGo is a free video editing app to spice up your Instagram videos. This app was worth the mention because it’s free, and it doesn’t add any branded watermarks or advertising to your videos. There’s also no limit on the length of video you can record, edit, or share.
Key Features:
- Imports videos from camera roll or social networks like Instagram and Facebook
- Offers many stylish features that look professional
- Includes a library of licensed songs that you can choose from, or you can import your own
- Exports to the 1:1 Instagram ratio
- Allows you to reverse, speed up or slow down your video
- Lets you choose built-in transitions, add text, and add still and motion features
FilmoraGo has all the ingredients to make an entertaining, visually appealing Instagram video.
Plus, the fact that you won’t get watermarks, ads, or a time limit on your video is everything.
FilmoraGo is entirely free, and you’ll only pay extra if you want additional unique features like holiday and retro effects.
Who Is FilmoraGo Best Suited for?
FilmoraGo is for anyone looking for a cheap, simple way to make fun Instagram videos. However, it’s not the most developed app out there. If you’re a company looking to create super polished videos through heavy editing, it would be more beneficial to go with something like Adobe Premiere Rush. That way, you can connect to Adobe Premiere Pro, which could support heavier edits.
15. Clipomatic
Clipomatic is a smart video editor that will turn the words you say into captions over your videos.
All you need to do is hit the Record button and speak clearly into your phone while recording. Then, the words you’re saying will be transformed into a caption for live subtitles.
You can also customize your videos and change the style of the caption, the filter of the video, and more to keep your Instagram videos on brand.
This tool supports over 30 languages and allows you to completely personalize any captions that aren’t 100% accurate.
Key Features
- Record in “square” or “full” mode
- Customize the style of your captions
- 30+ languages supported
- Create various types of Instagram content (blogs, courses, vlogs, etc.)
- And much more
Who Is Clipomatic Best Suited For?
People who use Instagram to teach their audience would get the biggest benefit from this. Many people who watch your videos might not be able to use audio as they listen.
Or your followers might prefer taking notes from a written source.
Either way, Clipomatic can be a great solution for people looking to use Instagram to educate their audience about a particular niche.
And now that we’ve seen 15 of the best Instagram video editing tools, let’s look at what you’re really curious about: converting your Instagram followers into loyal, happy, and paying customers.
How to Convert Instagram Followers
Earlier in this post, we mentioned that one of the biggest advantages of upgrading your Instagram videos is that you can drive more sales from your online store.
The only question that remains is, “How?”
Now, we’re going to answer that question with the following 3 tools:
- OptinMonster: Capture leads and drive more sales with campaigns targeted exclusively to your Instagram audience.
- SeedProd: Create stunning landing pages to get your Instagram audience focused on your call to action (CTA).
- Smash Balloon: Boost engagement with your site and get more followers by displaying your Instagram feed on your website.
Let’s take a look at each of these tools in more detail to learn how they can help you convert traffic from your Instagram account.
1. OptinMonster
OptinMonster is the best lead generation software on the market.
So you might be wondering how it will help you convert your Instagram followers into customers.
This happens in a few easy steps.
First, OptinMonster gives you all the tools you need to create stunning optin campaigns in a matter of minutes.
By “optin campaigns,” we’re referring to things like popups, floating bars, fullscreen welcome mats, and more.
The goal of these campaigns is to get users to “opt-into” your offers. This could be for:
- Signing up for a newsletter
- Joining a webinar
- Downloading a coupon
- Making a purchase
- And much more…
But the best part is that you don’t need to be a professional coder or designer to build high-converting campaigns.
That’s because OptinMonster gives you 50+ pre-made templates to choose from:
These templates are fully-response and look great across devices.
Plus, they’re easy to modify. Once you’ve selected the template you want, everything can be customized to your brand’s style and offer with just a few clicks.
That’s because OptinMonster uses a codeless drag and drop visual editor:
At this point, though, you might be wondering:
“How will any of this help convert my followers from Instagram?”
One of the best reasons for using OptinMonster are the powerful targeting rules. While you’ve likely heard of OptinMonster’s Exit-Intent® Technology or Geolocation targeting, there’s an even better rule for targeting your Instagram followers:
Referrer Detection.
This allows you to show campaigns to your site’s traffic who came from a specific 3rd-party site.
In this case, that would mean targeting people who came from your Instagram account:
Notice how the message is totally tailored to someone coming from their Instagram account.
By personalizing the user experience (UX) in this way, you’ll be more likely to see HUGE increases in signups and conversions across your site.
Want to see it in action for yourself? Click below to start your 100% risk-free OptinMonster account today:
BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
2) SeedProd
If you’re using WordPress, then SeedProd is hands down the landing page builder you need to convert your traffic from Instagram.
This tool allows you to create stunning landing pages in just minutes, even if you don’t consider yourself “technically savvy.”
That’s because SeedProd has 100+ templates for all kinds of pages, including:
- Sales
- Coming Soon
- Optin
- Maintentace
- Webinar
- And more…
Plus, SeedProd has a drag and drop builder that makes it easy to customize your pages:
But, again, how does this help you convert your Instagram followers into paying customers?
The reason landing pages are so effective is that they focus your user’s attention on a single call to action (CTA).
That means you can load your page with reviews, testimonials, and other forms of social proof to persuade more visitors to opt in.
And when you design the page with your Instagram audience in mind, you can personalize the user experience (UX) for even MORE conversions.
Key Features
- No coding required
- Drag and drop builder
- Live previews
- Revision history
- 3rd-party integrations
- And much more…
Get started with SeedProd today!
3.
Smash BalloonSmash Balloon is the world’s leading social media feed plugin and the best way to grow your Instagram followers.
This plugin allows you to leverage your site’s traffic to connect with more people on Instagram. From there, you can use the other tools on this list to engage those new followers and transform them into loyal customers.
How does this work?
Smash Balloon can add your Instagram feed to your website in just a few clicks.
Plus, you can tailor the feed to match your site’s look and style. That means you’ll display your Instagram videos without distracting or harming your visitor’s UX.
These feeds can be displayed in a variety of layouts, and you don’t need any coding experience to embed feeds on your site in seconds.
So when your site’s traffic arrives from other marketing channels, they’ll get a glimpse of your Instagram content.
As a result, you’ll see more people switching over to your Instagram account and following you.
Over time, you can nurture these new followers and guide them down your sales funnels.
At the end of the day, this means more followers AND more sales for you.
Key Features
- Fast setup
- No coding required
- Customizable feeds
- Lightweight for optimized page performance
- And much more…
Get started with Smash Balloon today!
And that’s all for today! These have been 15 of the best Instagram video editing tools on the market.
Plus, we shared 3 expert tools that you can use to convert your Instagram followers into happy (and paying) customers.
BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →
We hope you enjoyed this post. If you did, you’ll definitely want to check out the following resources:
- Best Instagram Plugins for 2021 (Compared)
- How to Add an Instagram Feed to WordPress
- How to Make Money on Instagram (Without 10k Followers)
These articles will have even more information on how you can take your Instagram marketing strategy to the next level.
How to Get Clips for Edits — 4 Ways to Capture Footage Online
Fair Use Explained • Clips to use for edits
YouTube video styles that would be protected by Fair Use copyright law include things like movie reviews and video essays. For more on video essays, be sure to watch our recap of StudioBinder’s best video essays of 2020.
The best video essays of 2020 • Subscribe on YouTube
The first step is to figure out exactly what footage you need in order to carry out your desired edit. Determine which clips or scenes you will need or if you will need the entire film to edit with. Gathering individual clips may be slightly easier than pulling all of the footage from an entire film but both are possible.
Once you have decided on the specific footage that you need, you can move on to one of the four possible options for pulling movie clips detailed below.
Where To Find Clips For Video Edits
Option 1: YouTube
You will not likely be able to pull entire films from YouTube, but if you only need certain clips or scenes, there is a decent chance that the footage in question may already be uploaded to YouTube.
The platform itself does not offer a feature to download videos from the site, but there are various methods with which this can be accomplished.
Websites like Keepvid.com and many others were built to download YouTube videos. Find your desired clip on YouTube, grab the share link, and paste it into one of these YouTube-downloader websites, and you will be presented with download links.
There are also browser extensions and plugins available that will enable you to download right from the video page on YouTube. And, lastly, there are also downloadable applications such as 4K Video Downloader that can be used to download YouTube videos.
This method involves installing the 4K Video Downloader onto your computer, then pasting links to whichever footage you need downloaded, and letting the application do the rest.
How To Get TV Show Clips For Edits
Option 2: Screen Capture
Screen capture and screen recording methods can be used to acquire movie footage to edit with.
You may encounter some difficulty using this method depending on where you go to source the desired footage. Some streaming platforms, such as Netflix, have measures in place to block screen recording efforts as an anti-piracy measure.
If you attempt to screen record on Netflix, your recording will appear to show nothing but a black screen. Not all streaming services have these measures in place, and some screen-recording programs attempt to bypass this type of blocking countermeasure.
There are many ways to go about the capturing process itself. One of the easiest methods, which is also completely free, is to use Quicktime. Depending on the type of device you have, Quicktime may already be pre-loaded onto your computer. Quicktime features a built-in screen recording option.
By default, the Quicktime screen recording only captures the visuals on your screen, with no internal audio input, however, internal audio can be added to the capture using the method described in the video below.
How to add audio to Quicktime screen recording • How to get movie clips for youtube videos
Outside of Quicktime, there are many alternative options for screen-recording programs. Many of the alternatives are free but others do charge one-time or monthly fees. Also, be aware that certain screen-recording programs have been suspected of being scams or viruses, so be sure to conduct research into any program before you download it.
A physical option also exists for screen-recording: a capture card. A capture card can be a great way to source the movie footage you need for editing projects and it has a number of alternative uses as well. Be sure to look through our purchasing guide for capture cards before making a decision.
Where To Get Video Clips For Edits
Option 3: Physical Media Ripping
If you own the movie that you want footage from on DVD or Blu-ray, it is possible to rip the movie footage directly from the disc.
Some physical media discs have built-in countermeasures against ripping for piracy prevention. But many DVD and Blu-ray ripping programs attempt to circumvent these countermeasures. The following video details the process of ripping a DVD onto your computer.
Howfinity explains how to rip a DVD • How to find movie clips for edits
To gather footage using this method, you will need a disc drive that reads either DVDs or Blu-rays, depending on which physical-media variety you have. The disc drive can be internal or external, it will not make a difference.
External disc drives made specifically for DVD ripping are available for purchase. But there are also ripper software programs that can carry out the task using any disc drive.
How to Find Videos for Edits
Option 4: Direct File Download
If a direct file download is available for the film that you require footage from, this will likely be the easiest method and the one that will get you into the editing the quickest.
A direct download of the movie file may be able to be brought directly into the video editing program of your choice, or it may require a conversion to a file type more easily readable by the editing software.
Adobe Media Encoder is a great tool for converting footage. The following video will tell you everything you need to know in order to get started with Media Encoder.
Adobe Media Encounter Guide • how to get tv show clips for edits
Whichever method you use to gather movie footage, always be sure that your use of copyrighted material is protected by Fair Use copyright law.
Up Next
The Best Capture Cards on the Market
Those were a number of different ways to go about acquiring movie footage to use in your own editing projects. If the capture card method sounds appealing to you, then our rundown of the best capture cards available for purchase can help you make an informed decision when figuring out which capture card is best for your needs.
Up Next: Best Capture Cards →
Create video for Instagram | Supa
How to create an Instagram video without budgets and effort SUPA
Modern marketers have no idea how it is possible to manage their marketing strategies without Instagram videos. Today, this tool is spreading at a tremendous speed. Such an increasing popularity of video as a format for delivering information is largely justified by the fact that video marketing has become very accessible. You do not need to have video editing skills, you do not need to hire a team of designers, but you can use various video editors and create a great professional video. nine0005
With SUPA Video Maker, you can create your own unique video in minutes. All you need for this is a little time and desire. Intuitive interface and detailed video instructions will help you quickly figure out how to use our video maker. Plus, a collection of ready-made templates will help you choose a direction, navigate what suits you and your business.
In SUPA, you simply choose the template you like, modify it to suit your style, add text, animated elements or stickers, emoji, choose brand colors and fonts. With this step-by-step algorithm, the perfect video for presenting your business on Instagram will be ready in 10-15 minutes. Easy fun creation process and professional result is the best solution for your brand. In addition, with SUPA you can create videos for Instagram online right in your browser without overloading your computer with heavy programs. Don't worry about the correct video size or format - we've already taken care of that. nine0005
And all this without big budgets and with minimal time and resources. In 2020, over 85% of businesses plan to use video marketing as a marketing tool. Instagram videos are a great way for a brand or person to make themselves known, present a product, tell their story, and attract followers. Video can be both free and paid promotion method. We wrote about how to make an advertising video for Instagram here.
73% of US teens say that the best platform for brands to tell them about new products or promotions is Instagram. Only 12% of teens will respond to Facebook, and 37% to email
Source: eMarketer
Why Instagram video is the future of promotion
Video can help you build brand awareness, share your ideas, promote products, gather feedback, learn about customer preferences, or educate your audience.
Video on Instagram can be posted in several formats - video in the feed, video Stories, IGTV (read more about IGTV updates here) and Instagram Live, which gives any business to show creativity and space for imagination and experimentation. You can run ads in any of these formats. Advertising in stories has already proven to be particularly effective. We wrote about how to create advertising stories correctly here. nine0005
More than five million businesses use Instagram to interact with their customers. It's time to join them. The most popular video is the one that engages your followers and gives them the opportunity to feel connected to your brand or your life.
At SUPA, we have made sure that the video is engaging. To do this, we have created a unique database of templates, many different elements, emoji, stickers. For more dynamism, you can create an animated video or animated text. Rearrange slides, add brand colors, add text and pop-ups. You can add music to an Instagram video in our SUPA video maker. Music will help your story and plot unfold fully. nine0005
But it is important to remember that the video in the Instagram feed does not automatically play the sound, the user himself needs to click on the video for the sound to appear. Therefore, make your video as clear as possible and without sound. To do this, it is good to use titles, logically build shots and plot. The visual component plus good quality become more important than ever before. Tell a story in your video, lure the user with a scale or an unfolding plot so that he can clearly see the benefits of your product or service. nine0005
Video has already become a necessary element of any well-thought-out content strategy, so use it to the maximum.
According to research, Instagram users interact with posts 20 times more often than Facebook users.
Try to keep the balance of text and video, there should not be too much text, no more than 20%. Promote your logo and brand colors: this way you will form clear associations with subscribers, and they will recognize you by your characteristic video style or storytelling style, color style. nine0005
Another reason to create and post videos is viral content. Videos go viral much faster than photos. In addition, videos are more readily shared than photos. According to eMarketer research, user engagement with video content is growing at a faster rate. People choose stories, plots and details that cannot be fit into one picture.
11 secrets of the perfect video for Instagram
Creating a video for Instagram in our video maker is very easy. Especially if you know the main features of a successful video. nine0005
- Use titles. Even if the user is watching without sound, you will be able to convey the necessary information.
Users prefer interactivity and dynamism. Therefore, use animated text and video. - Add your logo to your video so users can easily identify you. The logo should not be too big or hang on the video for a long time.
- Remember your style and stick to it. The corporate identity of the brand should be easy to read. And your video should organically fit into the format and color palette of your feed. Use repetitive elements or images, corporate fonts. nine0036
- You only have the first 3-5 seconds to interest the user. Start your video with an interactive, question, provocation.
- Add Call to action or product links. This always works and focuses the attention of subscribers on things that are important to you.
- Make it quick and easy to buy a product or service after watching a video. Do not complicate the customer journey with unnecessary details and time costs.
- Create a "video for Instagram" - that is, immediately imagine how it will be displayed in your feed, how it will look from the smartphone screen.
Try to create video content that you yourself would be comfortable and interesting to consume. Immediately think over your video for a mobile format. nine0036 - How to shoot video on instagram? A great option for tape is to use video loops. A looped video creates the effect of a complete story, completeness. You can add the same elements at the end and beginning of the video, or use the same picture, music, background.
- Do not use the same video for different social networks. In SUPA, you can easily create dozens of different videos tailored for different social networks.
- If your video leads to a landing page, then optimize it, make sure it is adapted for mobile devices. Make the page beautiful, understandable and easy to use. nine0036
- Stand out from your competitors, offer them creativity, novelties. Create custom videos to keep their attention. Create a new experience for them with a video, brand or product.
How to post a video on Instagram
Posting a video on Instagram is pretty easy.
Save the video created in SUPA to your mobile phone and go to the Instagram application, click on the "+" button for adding a new publication, add the finished video saved previously to the gallery, and click "next". Since the video has already been edited, all you have to do is post the video. nine0005
Remember that you need to choose an interesting video cover. Think about it in advance so that your video has exactly the frame you need. The cover is the first impression that can both attract and repel the user. Even with the coolest video, a subscriber can simply pass by due to an unsuccessful cover.
How to add a video to Instagram in such a way that it will definitely catch the eye of the user? Study the hours of activity of your audience, choose the right video for posting. Experiment with video length and find the optimal length for your audience. Analyze statistics. Read about average Instagram performance indicators here. nine0005
Instagram video size requirements
Instagram video format is an important part of the video creation process.
If you follow the given parameters, then your video will be more acceptable for viewing.
- Video format: MP4 and MOV.
- Duration: 3 to 60 seconds.
- Size: up to 4 GB.
- Orientation: square, horizontal and vertical.
- Aspect ratio: 1.91 : 1 minimum and 4 : 5 maximum
- Maximum resolution: 1080 pixels.
What to show in Instagram videos
How-to and DIY videos
How-to videos are the most popular on Instagram. So be sure to include them in your content plan. Explaining something in a video is much easier than describing it in words. Users love simple clear instructions on how to use your product / service, how to wear this or that thing. In such a training video, you can also show your expertise in your topic, invite subscribers to follow your guide. nine0005
Promo product
Announce a new product or updates to existing products in a video. Show the product from all sides in the video so that the user has a complete impression of it.
Make your subscribers look forward to this product. Run a paid promotion promo to show your product to as many people as possible. 64% of users are more likely to buy a product after watching a video about it. In 2019, more than 823 thousand advertising publications were published in the Russian-language segment of Instagram. nine0005
Brand history
Tell the story of the brand in the video, how the idea to create a business or become a blogger came about. Create a separate video clip in which you can demonstrate the brand values and convey them to the user in an accessible form.
Inner kitchen
Show how your business works from the inside. Tell about the standard day of your company, introduce subscribers in the video to those who create / sell products for them. People love to watch the underside of interesting processes. This gives the effect of involvement and presence, makes the person even more related to the brand. nine0005
Topic
Perhaps you would like to discuss a topic related directly or indirectly to your field.
Select a format for this video. Do this for a variety of content and your own entertainment.
Funny video
Create a funny and funny video for your subscribers, play up your failures or mistakes in the production of goods, for example.
Testimonials
Show testimonials from existing customers in a video. You can take both text reviews and design them in the video constructor using cool emoticons or elements, or combine individual video reviews into one video. Sincere live reviews will make sales for you. nine0005
Frequently Asked Questions
- What are the most popular videos on Instagram?
According to research, the most popular videos on this social network are instructional videos. We have analyzed the algorithm for creating an educational video in detail here.
- Is the process for creating an Instagram feed video different from an Instagram Stories video?
Yes, we described how to create a video for Stories correctly here.
- What aspect ratio should the video have for the Instagram feed? nine0004 Minimum aspect ratio of 1.91:1 and maximum aspect ratio of 4:5.
- How do I set up ads for Instagram videos?
Details about how to work in the advertising account, we wrote here.
- How to edit text in SUPA?
SUPA offers a wide range of text settings. You can change the size, position, make animation, add corporate fonts - video instruction on text settings.
- What is the maximum video length for an Instagram feed? nine0004 The minimum video length for a tape starts from 3 seconds, and the maximum video length can be 60 seconds.
- How to create a video from scratch in the video maker?
We have made detailed instructional videos on how to work with SUPA.
Blog materials on the topic
Creating a video ad for Instagram
How to make a video for Instagram ads in the SUPA video maker
three years after the creation - in 2013.
Today, video content is wildly popular in all social networks. In addition, marketers and brands have clearly “switched” to the use of video advertising. And all because every day more than 200 million social network users view at least one business/brand profile. According to statistics from emarketer.com, 11% of followers buy products through Instagram. nine0005
SUPA Video Maker is a versatile tool for promoting your business. Creating video ads for Instagram or video stories in SUPA is easy, fast and fun.
To do this, you need to follow a simple algorithm: register in the video maker, choose a video template from our huge collection and modify the template according to your tastes and needs. In SUPA we have provided for all your requests and wishes. In order for your ads to be effective and attract the attention of subscribers, the capabilities of the video maker include the creation of animated video and text. In SUPA, you can adjust the timing of the text to appear or the speed of the new visuals.
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To increase brand awareness, you can add and use your brand fonts, colors. SUPA makes it easy to customize your ads and make them eye-catching. Our video maker has thousands of pictures, visual effects, emoticons, emojis and custom elements.
SUPA is the ideal solution for creating engaging yet budget friendly advertising. Sell directly through video or create interesting story-driven commercials. Creating a video mockup for an Instagram ad has never been easier. nine0005
Video advertising allows you to show a product or service, talk about your brand features, your values or discounts.
Why is Instagram video a must use for your advertising campaign?
Instagram offers several different types of advertising: promotional photos, carousels, ads in videos, ads in stories. Video advertising has a great potential: according to statistics, the potential advertising reach of Instagram is almost 850 million users. Agree, there is room for your creativity to unfold.
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American marketers note that almost 70% of influencer advertising budgets are spent on Instagram. The statistics clearly indicate the trend of ever-increasing popularity and effectiveness of Instagram ads.
Video advertising is always an opportunity to show more, show creativity or tell a full story. Storytelling sells the most successfully. The main details of the application algorithm can be found here.
Another option for video ads is IGTV. You can also advertise your product or service there. Read about the new tools of this part of the application here. nine0005
81% of users search for product information on Instagram. Approximately 130 million followers click on product posts every month
Source: eMarketer
Instagram video highlights
Instagram followers tend to scroll through the feed rather quickly and lose interest in content just as quickly. Your subscriber in the first three seconds should understand that in front of him is not just a picture, but a video.
These first seconds are critical in order to interest the subscriber, catch his attention and involve him in watching the entire video. And, perhaps, even encourage you to watch the video with the sound turned on. But you should be aware that your video should be understandable without sound. To do this, use interactive elements, emoji or animations, visual transitions, frames offered by SUPA. nine0005
In the first 10 seconds of the video clip, the main idea of the video must be clear to the user, otherwise he will lose interest. The quickest way to attract a person's attention is movement, flashes of light, or changes in contrasts. Then the viewer has a clear understanding that before his eyes - video advertising. Your video should be bright and dynamic. Try to create it in such a way that it differs from the usual advertising that the user is already used to.
Video ads in the feed are a very organic way to advertise your business/brand. Ads fit naturally into the content and user-consumed information.
It seems to fit into his usual routine of scrolling through the Instagram feed. nine0005
Add links to your site or product right into your video. Do not bother the user by going to the profile header and searching for the product he needs. The process of interacting with your ad should be simple, engaging, and customer-focused. Don't forget to optimize for mobile devices your landing/website to which you lead the viewer.
Feel free to experiment, for example, try running some kind of challenge in your video. They go great with the audience and show crazy engagement. Read more about how to run a successful challenge here. nine0005
Instagram ads should not be text-heavy. Try to keep the text on the video no more than 20%.
Video ads will become more interesting if they are animated using SUPA templates and tools.
How to make video ads on Instagram effective: 11 life hacks
Instagram has one of the highest engagement rates: properly crafted ads on this network will give you brand awareness and guaranteed sales.
Therefore, use at least a couple of our life hacks that will tell you how to make advertising on Instagram interesting and effective:
- Using the SUPA video maker is a sure way to create creative, engaging videos. In our editor you can personalize the video for all your needs.
- Offer your followers a solution to their problem by showing how your product can improve their lives or display a particular style.
- Create a video that would evoke emotion in the viewer. Read all about the latest video marketing trends here.
- Select one target for your video. No need to try to fit all your tasks into one video. Make one video for brand awareness, another for discounts, and a third for company values. With the SUPA Video Constructor, this will not be difficult. nine0036
- Study your target audience. If necessary, conduct surveys, collect feedback and, based on them, create videos for the preferences of your target audience.
- The video should organically fit into the feed - do not try to make your video too obvious and intrusive advertising.
Tell not just about the product, but about the benefits that it will bring to a potential client. - Follow the size and length requirements for video ads (more on that below). nine0035 Consider previewing before making a video. After all, you will have to choose it from your video, you cannot upload it separately to Instagram. The preview is that “first impression that cannot be made twice”.
- Create several different commercials and do A/B testing. This way you can direct your advertising budget towards a more effective video.
- Create short videos. They are more popular than long ones.
- "Sharpen" and initially create your promotional video for viewing from a mobile phone. The rules for making promo videos or regular non-Instagram videos are quite different. nine0036
Find out more about the latest Instagram updates here.
Instagram video ad requirements
Instagram allows you to add MP4 and MOV videos.
There are also a number of resolution and duration requirements.
Vertical video
Resolution: 600 x 750.
Aspect ratio: 4:5.
Maximum size and length: 4 GB / 120 seconds.
Landscape video
Resolution: 600 x 315.
Aspect ratio: 1:91:1.
Maximum size and length: 4 GB / 120 seconds.
Square video
Resolution: 600 x 600.
Aspect ratio: 1:1.
Maximum size and length: 4 GB / 120 seconds.
The most optimal for video advertising in this social network is still a square video. Vertical can unprofitably "shift" comments and likes. As for the duration of 120 seconds, please note that in order for the user to see the entire video, he must select the “continue watching video” option. nine0005
Read more about Instagram video formats here. If, in addition to video ads, you also want to create videos for stories, then here is a cheat sheet with the requirements for them.
Instructions for setting up ads on Instagram
Creating a video that meets all the requirements of Instagram is an important task.
But it is equally important to properly set up an advertising account so that advertising brings customers and sales.
Initially, all promotion on the Instagram network was tied to the Facebook Ads Manager advertising account. Now the social network has decided to allow creating ads on Instagram even without an FB account. This option will become available soon to business accounts, however, it will only be available to those who have not previously promoted their posts on Instagram. nine0005
For those companies that have been using the advertising opportunities of one of the most popular sites for a long time, the algorithm for setting up Instagram ads remains the same:
- Log in to your Facebook Ads Manager and click the "Create" button.
- Select the purpose of your ad (Awareness, Consideration or Conversion).
- Select the target audience by age, geographic location, gender, age, interests, behavior, profession, or applications they use.
nine0036 - Select the ad format that suits you (in this case, video).
- Upload the highest resolution video created in SUPA with no black bars on the sides, or select a promotional post that you previously shared on Instagram.
- Optionally, add a short description below the video (the first two lines will be displayed).
- Set the budget and duration of the advertising campaign.
- Post an ad and wait for your ad campaign to be approved (this may take a few hours or a whole day). nine0036
Frequently Asked Questions
- Is creating an Instagram promotional video different from creating a regular Instagram video?
Yes, there are some peculiarities when creating a regular, non-advertising video - read more here.
- What is the maximum length of an Instagram promotional video?
Maximum size and length: 4 GB / 120 seconds.
