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How to send bulk whatsapp messages from mobile


Is it possible to send bulk messages via WhatsApp?

Index

  • What are bulk messages?
  • It is recommended to create bulk message campaigns with WhatsApp?
  • How can I create bulk messages on WhatsApp?
  • How come the bulk message feature is not integrated on Callbell?
  • Final Recommendations

Sending bulk messages has always been considered an excellent opportunity for small and large companies that come to life within the many versions of WhatsApp, as it allows them to quickly send messages to all customers, share promotions, give relevant information, or highlight special events.

This functionality is, without a doubt, extremely attractive and at Callbell our customers ask us every day if we also use this feature to subsequently use it for their activities. This explains the purpose of this article in which we will teach you, in detail, this possibility: how to send bulk messages with Callbell.

First of all, we must clarify that not all platforms offer the bulk messaging feature, since it is a fairly sensitive topic and WhatsApp, in most cases, considers them spam; however, there are ways to use this type of functionality, despite WhatsApp penalizing and monitoring it constantly, so, in a sense, you have to decide whether or not to take this risk.

It must be said that the only way to send mass messages via WhatsApp or WhatsApp Business is to create a list of contacts, and forward the message you want to send.

What are bulk messages?

Bulk messages are a form of communication and dissemination used to attract, retain, disseminate, and carry out promotional campaigns for a specific product, service, or anything we wish advertise. Currently, this feature is used by thousands of companies to promote their services, products and offers to a large number of users, in no time at all. This type of campaign can be implemented on multiple channels, email is the most popular one; however, there are currently new ways to send bulk messages with apps like WhatsApp or Telegram.

In fact, with WhatsApp you can send bulk messages by creating a pre-established contact list to whom simply send the message.

It is recommended to create bulk message campaigns with WhatsApp?

We at Callbell do not recommend using the bulk messaging function provided on WhatsApp, because WhatsApp is an app intended as private messaging platform and does not favor the sending of bulk messages at all. Even though WhatsApp has this feature, it does not mean that we can take advantage of it and repeatedly send bulk messages.

This means that we need to use this function with caution. In fact, WhatsApp prohibits SPAM messages, the promotion of products, services, or mass sales, as it can be invasive and annoying for users who use the app, and it is for this reason that we do not recommend its use.

Furthermore, if you decide to use this function, you may be subjected to reports by users who consider your messages as SPAM, thus causing the closure of your account and the blocking of your phone number which, as we all know, is essential for every business. You should also note that, if you decide to use a multi-agent service provider in the WhatsApp Business API, the bulk messaging function will be extremely expensive, and you might be able to only send predefined message templates, without having the possibility to modify them.

How can I create bulk messages on WhatsApp?

To create bulk messages on WhatsApp without having to use an external service provider via the API, you just need to follow these steps:

1) Open WhatsApp or WhatsApp Business.

2) Go to the Chat screen> Menu button> New List.

3) Write the names of the contacts you want to send the message to or press the + button to select them directly from your contact list.

4) Press OK.

5) Press Create.

There you go! All recipients will be grouped into a single list. Next, you will need to create the message you want to send and it will reach everyone in no time. Remember that if they reply, only you will be able to see the message.

It is very important to note that only contacts who have your number saved in their address book will receive your bulk messages. If one of your contacts does not receive the bulk messages, check that they have your phone number saved in the address book; Bulk lists are a way to send a single message to multiple recipients, as WhatsApp warns before sending it.

Another way to send massive messages is through the API and a messaging service provider such as Callbell, where you simply have to select the contacts you want to send the message to, compose it and send it. This function may differ slightly depending on the provider connected to the API.

We muse note that Callbell does not offer the bulk messaging function due to the restrictions and sanctions that WhatsApp has in this regard.

How come the bulk message feature is not integrated on Callbell?

This is a topic we have already addressed before, however, here we go into it more deeply. With Callbell we do not offer the bulk messaging function as it is strongly regulated and penalized by WhatsApp.

This is because WhatsApp was intended as a private messaging app, therefore useful for communicating personally with each user. WhatsApp, in fact, does not allow the sending of messages aimed at promoting, selling or disseminating information that could be considered SPAM. When we send a bulk message, it only reaches those users who have saved our phone number in their address book.

If you decide to use this feature, always keep in mind that you risk getting your phone number blocked, become considered spam. WhatsApp, after reporting a user, can block their number, making you lose the official business contact.

Final Recommendations

We know that this is a feature that you would like to have, however, as a final recommendation, we advise you to not use it as it could lead to serious problems, including your phone number being blocked. For this reason, we invite you to try the WhatsApp Business API with a multi-agent team that can take care of your customers, sending all the messages you want with greater security and efficiency.

If you are interested in learning more about this and understanding how to use the WhatsApp Business API, you can open a free account with Callbell and try all the benefits we have reserved for you. You can also see how Callbell actually works by signing up for our weekly webinar here.

Frequent Questions

What are bulk messages?

Bulk messages are a form of communication and dissemination that is used to attract, retain, disseminate and carry out promotional campaigns for a product, service or anything you want to communicate. It is currently used by thousands of companies to advertise their services, products and promotions to a large number of users in a very short time.

This type of campaign can be implemented in various one media, email is the most popular ; however, currently , there are new ways to send bulk messages with WhatsApp or Telegram-style apps.

With WhatsApp you can send bulk messages by creating a distribution list with pre-established contacts and then sending it quickly and easily. Please note that we at Callbell do not recommend this action, as it is goes against WhatsApp policies.

Is it advisable to do bulk messaging campaigns on WhatsApp?

Callbell does not recommend using the bulk-messaging feature of WhatsApp, since the app was created as a private messaging platform and does not favor at all bulk messaging. Even though WhatsApp has a message transmission function, it does not mean that we can take advantage of it and send bulk messages at all times.

This means that we need to use this feature with caution. On WhatsApp it is currently forbidden to send SPAM messages, product, services or batch sale promotions, since they may be invasive and annoying to WhatsApp users, and it is for this reason that we do not recommend using, at all. Moreover if you decide to use this feature, you may also expose yourself to a user who labels your message as SPAM and reports you to WhatsApp, thus causing your account to be deleted and your phone number blocked, which, as we all know, it is very important for a company.

Alan Trovò

About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct

How to Send Bulk Messages on WhatsApp

Looking to send a WhatsApp bulk message to your customers? This blog is for you. We will discuss why you should use WhatsApp API for bulk messaging. We will also show you how to create a WhatsApp bulk message list and how to send bulk messages on WhatsApp API. Plus, you’ll learn the rules that govern WhatsApp bulk messaging.

How to Send Bulk Messages on WhatsApp: Micro & Small Businesses

Both the WhatsApp Business App and WhatsApp API support bulk messaging. In general, the WhatsApp Business App suffices for micro and small businesses. It’s free, straightforward to use and doesn’t rely on external software to send broadcasts.

Micro-small businesses can use the WhatsApp Business app to send bulk WhatsApp messages

How can I create bulk messages on the WhatsApp Business App?

  1. Open the WhatsApp Business App.
  2. Go to the Chat screen> Menu button> New List.
  3. Type the names of the contacts you want to send the message to or press the + button to select them directly from your contact list.
  4. Press OK.
  5. Press Create

But the WhatsApp Business app is not a viable option for medium or large enterprises due to the app’s limitation of 256 contacts per bulk message. If you are an SME or enterprise looking to send a WhatsApp bulk message, the best choice is WhatsApp API.

How to Send Bulk Messages on WhatsApp: SMEs & Enterprises

Whatsapp API lets you send a WhatsApp bulk message to a much larger audience without the 256-contact limitation. Plus, it comes with advanced features such as multi-user functionality and broadcast scheduling.

Get a WhatsApp API account and WhatsApp bulk message software to send a WhatsApp blast message

You need two things to send a WhatsApp bulk message with WhatsApp API — a WhatsApp API account and business messaging software. WhatsApp API accounts can be acquired from a WhatsApp Business Solution Provider (BSP) or directly through Meta.

On WhatsApp API, companies are required to use a Message Template to send a WhatsApp bulk message, which may include non-transactional content. However, they need to comply with WhatsApp’s Business and Commerce policies. Violation of WhatsApp policies may affect your ability to send messages.

How to send bulk messages on WhatsApp without getting banned

Now that you’ve learned the basics of WhatsApp bulk messaging, we’ll walk you through the process of sending a WhatsApp Bulk Message with 360dialog WhatsApp API and respond.io as a messaging inbox.

How to Send Bulk Messages on WhatsApp: Import a Contact List

The first step to sending a WhatsApp bulk message is to import a contact list to the platform. Here’s how:

  1. Navigate to the Contacts Module. Then, click on the dropdown icon in the Add Contact button.
  2. Click on Import Contacts.
  3. Download the sample CSV file if you don’t have one.
  4. Fill in the CSV file with Contacts’ data.
  5. Upload the CSV file.

Here are some tips for importing contacts: Categorize the Contacts in the CSV file by assigning tags to them. For a smooth Contact import process, make sure that Contacts’ phone numbers are in the international format with country and area codes.

Import contacts to a WhatsApp bulk message sender

You’ll be notified via email once the import process is complete. The next step is to create a Message Template.

How to Send Bulk Messages on WhatsApp: Create a Message Template

Message Templates need to be approved by WhatsApp before they can be used for sending a WhatsApp bulk message. Some BSPs like 360dialog allow you to create and submit Message Templates directly from respond.io. Conversely, Twilio users must create Message Templates in the Twilio console and add them to respond.io manually.

On respond.io, you can view the status of your Message Templates. There are three statuses - Submitted, Approved and Rejected. If a Message Template is rejected, you’d be able to find the reason for its rejection in the platform. You can edit and resubmit rejected Message Templates for approval.

Managing Message templates on respond.io

Apart from this status, WhatsApp API provides another quality insight called quality rating. Being blocked by customers will result in a drop in the Message Template’s quality rating. Check out these best practices for maintaining a High quality rating.

Once an approved Message Template reaches a Low-quality rating, it will be assigned a Flagged status. The status will switch to Disabled if the quality rating does not improve in seven days. You can’t send or edit Message Templates that have a Disabled status.

Special Message Templates let you send bulk WhatsApp messages with interactive buttons and media files

With a 360dialog API account, businesses are able to create WhatsApp bulk messages with Interactive and Multimedia Message Templates. An Interactive Message Template contains Call-To-Action or Quick Reply buttons, while a MultiMedia Message Template supports text, images, videos and PDF files.

After creating your Message Template, it’s time to put it to use and send a WhatsApp bulk message to your customers.

How to Send Bulk Messages on WhatsApp: Create a WhatsApp Bulk Message

To send a bulk WhatsApp Message, navigate to the Broadcast Module and click on Add Broadcast. Then, name the broadcast and choose WhatsApp as the channel.

Respond.io Tags make targeted WhatsApp bulk messages easy. You have the option to send a WhatsApp bulk message to Contacts with any of the chosen Tags, or to those with all chosen Tags. Alternatively, you can send it to all your WhatsApp Contacts.

How to send bulk WhatsApp messages using a bulk WhatsApp message sender like respond.io

We’ve made it easy to comply with Whatsapp's opt-in policy through the only send to contacts who interacted with this channel before checkbox. By ticking the box, the WhatsApp bulk message will only be sent to contacts who have previously interacted with your WhatsApp channel.

To compose the WhatsApp bulk message, choose a Message Template and customize the Placeholders. You can further customize Interactive and Multimedia Message Templates with media headers, Quick Reply buttons or Call-to-Action buttons.

You can choose to send a WhatsApp bulk message right away, or schedule it for a specific date and time. Optionally, send a test WhatsApp bulk message to yourself or a Contact of your choice to make sure that it works properly.

Respond.io is a full-fledged bulk WhatsApp sender

One thing to note: if you send WhatsApp bulk messages to a large number of recipients, they won’t be delivered all at once. The Contacts' country codes and numbers determine the order in which WhatsApp bulk messages are sent. Country codes with lower numbers will be put at the front of the queue.

WhatsApp API has several measures in place to prevent businesses from misusing its bulk messaging feature. Let’s take an in-depth look at them in the following section.

What You Need to Know Before You Send a Bulk WhatsApp Message

To protect its users from spam and encourage high-quality bulk messages, WhatsApp has introduced phone number tiers, phone number status and phone number quality ratings.

Phone Number Tiers

The number of recipients you can send bulk messages with WhatsApp API depends on your phone number tier. The higher your phone number tier, the more unique Contacts you can message in a rolling 24-hour period.

Increase your phone number messaging limits to send bulk WhatsApp messages to a larger audience

To send bulk WhatsApp messages to a large audience, you need to upgrade the WhatsApp phone number tier. In order to do so, send twice the number of messages allowed in your current phone number tier within seven days.

Phone Number Status and Quality Rating

Phone number status and quality rating can affect your ability to send a bulk message on WhatsApp. To send WhatsApp bulk messages without restriction, a phone number’s status must be Connected.

When your phone number is reported or blocked, its rating will drop to Low. Subsequently, its status will turn to Flagged. While in the Flagged status, you can’t upgrade your number’s messaging tier. If the quality rating doesn’t improve in seven days, the status will return to Connected but a lower messaging limit will be imposed.

Phone number status can affect your ability to send WhatsApp bulk messages

Your number will get a Restricted status if it reaches its messaging limit while having a poor quality rating. A Restricted phone number can only respond to inbound conversations - it won’t be able to send WhatsApp bulk messages to new unique Contacts.

To ensure a good quality rating, you should only send high-quality WhatsApp bulk messages relevant to your Contacts.

What’s next?

We’ve covered everything you need to know about WhatsApp bulk messages. To get started with WhatsApp bulk messaging, sign up for a respond.io account and apply for 360dialog WhatsApp API.

Further Reading

Want to learn more about WhatsApp API? We recommend the following articles:

  • WhatsApp Marketing: Guide to a Successful WhatsApp Campaign
  • How to Get a WhatsApp API Account
  • How to Use respond. io as a WhatsApp CRM

How to make a Whatsapp newsletter yourself

According to statistics, approximately every second inhabitant of the earth between the ages of 12 and 64 uses instant messengers as the main means of communication. Every day we ship dozens (if not hundreds) messages to your family, friends, colleagues and partners. Such popularity has made messengers not only an affordable means of communication, but also an effective method of business promotion and a convenient channel for maintaining contact with clients. About popular messengers and promotion in them, we have already told in this article.

Today we will talk about WhatsApp mailings: which companies they are suitable for, for what purposes they can be use how to start mass sending messages yourself and not only.

WhatsApp mailing - what is it?

Let me start by saying that WhatsApp is the most popular instant messenger in many countries of the world, including including in Russia. As representatives of WhatsApp themselves stated, the messenger chooses more than 2 billion users, WhatsApp is ahead of Viber, Telegram, Skype and many other channels in terms of the number of subscribers. communication.

WhatsApp mailing implies mass sending of messages via the WhatsApp messenger. Newsletter helps to solve many problems: inform customers about orders, discounts, promotions and company news, congratulations on the holidays, answer important questions and more.

You can send mass messages to the collected contacts database, send SMS to clients to unfamiliar random numbers is simply impractical. Agree, SMS advertising Belgian chocolate a person suffering from diabetes, not only will not arouse the interest of the user, but it can also make him very angry. WhatsApp treats such advertising with disdain, and can easily ban you. Therefore, mass mailing in WhatsApp is carried out based on contacts, who has agreed to receive messages and is interested in them.

I note that there are companies that provide services for the formation of a base from an interested target an audience that matches your company's criteria (by gender, location, interests, and other parameters).

Advantages and disadvantages of bulk messaging via WhatsApp

the popularity of the messenger. The probability that your client is "sitting" in WhatsApp is 90% and here is what he will receive and read your letter by email much lower.

Advantages of mailing via WhatsApp:

  1. Cheap. Sending messages via instant messengers is much cheaper than regular ones SMS messages.

  2. Media. Unlike regular SMS, you can add to messages in WhatsApp photos, videos or animations, which will make them more creative, attractive and memorable.

    Example of normal SMS without media:

    WhatsApp mailing example with photo:

  3. Automation. You can organize automatic mailing about new receipts of goods, promotions, congratulations on holidays.

  4. Trust. When working through WhatsApp Business, companies are provided with a special badge, which will mean that you have received official permission to carry out mass mailing.

  5. Statistics evaluation. Unlike regular SMS, in WhatsApp you can analyze how many users the message was delivered to and how many of them read the SMS.

  6. The chatbot function helps in many issues. He not only sends notifications, but also answers current questions, helps to solve a number of tasks (send price list, make an electronic appointment, familiarize yourself with promotions and more).

WhatsApp Disadvantages:

  1. Not everyone uses the messenger. Alas, despite their popularity, not everyone is "sitting" in WhatsApp. For example, the owners of a nursing home are unlikely to be able to communicate with their customers through the app.

  2. Phone number database with user consent required.

  3. It is very difficult, almost impossible, to search for new customers using the mailing list. Whatsapp Support evaluates advertising and customer acquisition as spam and imposes sanctions.

  4. Need a separate phone number previously unused in WhatsApp - known general number companies for mailing lists will not work.

What tasks do WhatsApp mailings solve?

Do you know that one of the common phobias in humans is telephone phobia? fear and many suffer from discomfort from telephone conversations, I think each of you will come to mind several acquaintances who answer calls with fear and solve questions with fear through a phone call. Newsletter is a great way not to annoy and not to annoy your customers with calls. Of course, messages are convenient not only for telephobes, mailing greatly simplify interaction with customers and automate a number of commercial tasks.

Tasks that can be solved with WhatsApp:

  1. Notify. You can send company news, information about new arrivals, promotions and other important events.

  2. Inform about orders, report transaction status You can send a mailing list about the payment made, about the arrival of the goods, etc.

  3. Reminder. A great opportunity to help clients remember their scheduled appointments, payments, contract renewals, etc. Forgetful customers will thank you very much for sending a reminder.

  4. Congratulations. Don't forget about your clients on your birthday, March 8, New Year and other holidays. But do not send banal verses with congratulations, be be creative, add interesting pictures, video or audio. And don't forget about rewards in honor of the holiday: discounts, gifts, bonuses and promo codes.

  5. Help in solving problems. You can acquaint clients with the schedule, assortment, write down for services, send price lists and more.

  6. Receive feedback from customers: conduct surveys, ask for feedback, etc.

Which companies can use WhatsApp?

Almost any B2C business will benefit from bulk messaging via WhatsApp. Newsletter always helps maintain contact with the client, do not miss him after the first purchase and increase repeat sales.

Whether you are a private nail technician or a large banking organization, whatsapp mailing is sure to get you come in handy. Also mass sending messages via WhatsApp will be effective for:

  • Companies and professionals working in the service sector (beauty salons, craftsmen beauty industry, medical centers, car services, etc.). The newsletter will help remind you of the recording, register for the service online, inform about promotions.

  • Internet shops. Report the status of payment, order dispatch, delivery, etc. Interesting and creative advertising is also unlikely to go unnoticed.

  • Transport companies. You can inform the client about the location of the cargo, the dispatch of the car etc.

  • Educational centers. You can send course programs, inform about the cost or change in the schedule.

  • News portals. Even portals can send important news through WhatsApp.

How to organize a WhatsApp mailing list?

If you understand that bulk messaging is right for you, let's try to figure out how launch it. This can be done through a special messenger service WhatsApp Business API. So let's consider all stages:

  1. Select a contact number that will serve as your company number for mailings. The current phone, already known to your customers, will not work, the contact must not be used on WhatsApp for at least 6 months. Landline numbers with an area code are allowed, for example, (495) or mobile, but free 8800 numbers cannot be used.

  2. Get a verified (confirmed) account. An easy way is to leave a request and wait for approval from WhatsApp. Only messenger can decide whether you get a business account or not. If approved, the app tags companies special badges that indicate that the company has received permission to mail, and she can be trusted.

  3. Register a business account , in which you can specify contact details, description activities, links, add a logo.

  4. You can start mailing based on phone numbers. Note that the messages sent must be checked and approved by moderators. The cost of one message is on average 4.5 rubles.

Since I mentioned the base of phones, let's see how it can be formed, because each the client must give personal consent to receive the mailing list.

How to create a phone base for sending messages via WhatsApp?

It is very important that each client gives his permission to receive messages in the messenger from your companies. Such consent can be obtained in the following cases:

  1. Asking for a tick when filling out the questionnaire. You can request the client's contacts and his consent to receive information through a regular questionnaire:

  2. Through the subscription form. It can be sent by email, indicated in the order basket and placed on the site.

  3. Through a special widget on the site.

You can do all the work on launching the mailing list yourself, or you can entrust the task special paid services. Now there are many applications on the market that provide services by sending a message to WhatsApp, some have a function to form a base for searching new clients.

Zazu Media, SMS-Darom, Mediarik.ru and many others.

WhatsApp mailing via personal contact number

The option to send mailings from your own phone number is also available. Only he will come far not to everyone. If you are a small organization, a private specialist, you can send mass messages from a personal account. Just select "New mailing list" and define a list of users, to whom you want to send messages. It is important that you can send SMS only to those users who who have your phone number in their address books.

Recommendations for creating messages for sending out on WhatsApp

Well, at the end of the topic, we will give you some tips to help make sending out effective and non-irritating.

  1. Be polite avoid using "you".
  2. Write short and clear. Remember that few people read long, voluminous texts. Write short, specific and to the point. Everything should be as clear and useful as possible. Main rule: "brevity is the soul of wit".
  3. Communicate with users in their language. Consider specifications and the interests of your audience and build an appropriate dialogue.
  4. Don't bother. Do not write too often. Don't send messages too early or later, this can make you very angry.
  5. Provide an opportunity to unsubscribe. Tell users how to do this.
  6. Make your messages creative , add photo, audio and video. The more attractive message, the greater the chance that the mailing list will receive a response.
  7. Forget annoying ads. Neither users nor himself love her messenger.

Conclusion

WhatsApp newsletter is perfect for almost any business area. Bulk messaging helps do advertising, keep in touch with customers, keep your audience up to date with important company events, perform many useful tasks (inform about an order, remind about an appointment, send a price list etc.).

Sending messages via messengers is much more efficient than regular sending via SMS or email. Because the number of users WhatsApp is only getting bigger every day, and convenience and accessibility are many times greater other means of communication. Therefore, if you have not yet used mailings through WhatsApp to solve the problems of your business, we advise you to test and verify the effectiveness.

Well, if you need help developing your business on the Internet, we will always be happy to help you!

How to make a WhatsApp newsletter: step-by-step instructions

According to statistics, Whatsapp is the most popular messenger in Russia. It is used by 50% of the country's population. And among these people there is probably your target audience. In this guide, we will tell you how to use the application for sales and communication with customers and show with examples how to make a mass mailing on WhatsApp yourself.

Email campaigns are often more efficient than Whatsapp

What is WhatsApp mailing

This is one way to communicate with your customers. First, you collect their phone numbers and form a contact database, and then you send mass messages using the application. They can notify subscribers about the stages of order delivery, answer questions and help with problems, share useful materials.

Why business needs it

Initially, messengers were an exclusively private area for people. Here they communicated with friends and family, sent funny GIFs to each other and reacted with hostility to any advertising.

The situation has changed over time. Companies started testing the application for communication with customers and found out that WhatsApp has a very high open rate. For comparison, in email this figure is about 20%, and in WhatsApp it is almost 90%.

As a result, brands have begun to use this channel more actively to communicate with the audience. The service has released special applications for brands, and users are no longer afraid of interacting with companies. A few more numbers. Research shows that 26% of people write to companies themselves to find out details about a product. And 75% of respondents use WhatsApp to check the status of an order.

So, if you are in doubt whether it is possible to make a WhatsApp mailing for clients, you should know that the messenger is ideal for business. It can be used to solve several problems at once:

  • To interest new customers and retain regular ones
  • To strengthen audience loyalty.
  • Respond promptly to questions and improve NPS scores.
  • Collect feedback and improve your product.
  • Make pre-orders.
  • Increase the number of repeat sales.

In addition, there is a whole range of useful marketing tools that will help you achieve your goals faster and increase your profits.

For whom WhatsApp mailing is suitable

By and large, the niche does not matter. If your customers use the messenger and you have a database of contacts, you can safely send messages. But there are areas in which mass mailing via whatsapp will be indispensable:

  • Retail and e-commerce.
  • Delivery services.
  • Taxi and car sharing services.
  • Travel agencies.
  • Educational projects.
  • Financial companies.

The application will help you quickly inform more customers about important processes. For example, that the ordered sneakers are already on their way. Or about the fact that in March a new stream for the course is launched. And also to quickly answer any question or get feedback.

Pluses and minuses

As with any service, whatsapp has both nice bonuses and pitfalls. Therefore, before testing the site and figuring out how to create and send a whatsapp newsletter, we suggest understanding what's what. Let's start with the positives.

Applications for business. There are special solutions for companies that allow you to send notifications officially and not get banned. If you have successfully passed verification, you can send emails with a clear conscience and not be afraid that your content will be mistaken for spam.

Chatbots. Do you want users to get help quickly and not be attacked with the same requests? Set up a virtual assistant and save time on communication. He will be able to advise customers on simple matters, such as suggesting prices or the address of a store. Creating a bot directly in the application will not work, this will have to be done in special constructors.

Personalization. In 2021, Whatsapp announced the ability to send customized non-transactional notifications. For example, product recommendations based on a person's purchase history, reminders to start an event or make an appointment, informational alerts, and promotional offers.

Analytics. In the statistics section, you can see the number of sent, delivered and read messages.

Diverse content. Unlike dry and unfriendly SMS, here you can attach an image or a GIF to the text. The average size of a picture for whatsapp mailing is no more than 8 MB.

Automatic mailings. You can connect the application to a special service and not send emails manually. So you can save a lot of time and get rid of the routine. All you need is to choose the appropriate option, decide on the volume of sending and the necessary functions, and integrate your account. Most often, programs have additional useful functions. For example, the ability to create chatbot scripts, set up audience segments, and work with content and personalization.

While the upsides sound very encouraging, there are a few downsides.

  • Any business is trying to figure out how whatsapp advertising works. But the fact is that the messenger does not welcome promotional content and can ban you for it. If users complain about your account, you are very likely to get blocked.
  • You will need time to build a database of contacts. You can't send emails to unknown numbers.
  • To use the business app, you will need a new phone that has not been used in the messenger before.

How to send WhatsApp messages officially

We'll scare you a little. Every month, the service bans many accounts that violate the user agreement. In 2019, the service even published a small warning that it would take legal action against violators. WhatsApp spamming from a personal profile is an almost guaranteed way to get blocked and lose access to incoming and outgoing messages.

To legalize mass sending of notifications, WhatsApp has developed two applications. Let's talk about each of them:

WhatsApp Business App

Allows you to communicate with subscribers on behalf of your company. Here you can:

  • Create a brand profile. In it, you can specify the name of the company, work schedule and contact address.
  • Add a catalog of goods and their description.
  • Set up automatic replies.
  • Divide chats into categories and assign them your own label. For example, you can combine people who have already paid for an order or potential customers into a separate segment.
  • Create an auto-greeter.

Of the minuses:

  • You can send no more than 15,000 messages per month.
  • A profile can only be linked to one phone.
  • The account cannot be integrated with the CRM system.
  • A maximum of 256 people can be added to one chat.

In general, sending messages via whatsapp business is a good option for projects with a small audience.

WhatsApp Business API

A more suitable solution for medium and large businesses - there are many more bonuses and goodies. Here you can:

  • Send as many messages as you want
  • Link the app to CRM and databases.
  • You can bind both mobile and landline phone numbers.

But there are two significant disadvantages. First, the service is paid. Newsletter in whatsapp on your base is available for free only if the person wrote to you first, and you managed to answer within 24 hours.

Secondly, mailing to groups through WhatsApp business will open only after mandatory verification on Facebook. To pass it, you will have to fill out a questionnaire and provide detailed information about the company. Verification will take time and there is a risk that your request will be denied.

Business Account Types:

If you have installed WhatsApp Business App or WhatsApp Business API, you can get one of three types of profiles:

Regular . Issued to users who have already registered in the messenger, but have not received confirmation. In this case, a question mark will appear next to the company profile picture.

Verified . The service admins verified your phone number and found that it matches the company's contact. If the verification is successful, a gray checkmark will appear next to the badge.

Confirmed. Companies in which WhatsApp is 100% confident are given a beautiful green checkmark. Few companies have such a badge of distinction. If you are lucky enough to receive it, customers will have more confidence in your brand.

How to choose a number to send

If you don't know how to set up a whatsapp Business or API campaign, the first piece of advice is to get a separate phone number. Any direct number in the format +7 (4912) or mobile +7 (920) will do. Free line (8 800) cannot be connected.

There is also an important point to consider. To register, it is best to select a company contact that has been inactive in the messenger for the last six months.

How to build a database of contacts correctly

If you want to figure out how to make an automatic mailing via WhatsApp to unknown numbers, we will hasten to stop you. You can’t just take and send a message to unknown and unsubscribed people.

The main rule is to collect user data only in legal ways. This means that people must voluntarily share their personal data with you. Buying a pre-made list is a bad idea for several reasons:

  • It will almost certainly contain non-existent or dead numbers.
  • The audience will not be loyal. People are not familiar with your company and are unlikely to want to buy something from you.
  • Your newsletters will be complained about. 15-20 complaints is enough for WhatsApp to block your account.
  • For using contacts without consent, you risk getting a serious fine from Roskomnadzor.

Bulk WhatsApp messages are available only to subscribers who have openly expressed their desire to receive news from you.

How to get consent

There are three effective ways to legally replenish the database and speed up this process.

Subscription form

This is a static block with messenger icons that can be placed on a website or in an email newsletter. Users can only choose a channel for communication, click on the button and enter their number.

Chat Widget

To allow people to ask questions, websites often include a pop-up window for a dialogue with a company manager. Add the option to contact a Whatsapp consultant in this window. After pressing the button, an application will open in which you can chat with the client.

Targeted ads

Set up an ad in Facebook Ads, and select "Send message to WhatsApp" as the target action. After switching from targeted advertising, users will be in the messenger chat. Engage them in a dialogue using a chatbot, tell them about the company and your product, and answer questions.

Ways of mailing

If your database is no longer empty, great! It's time to start communicating with your subscribers. There are several options for how this can be done.

Method #1. Send messages from a regular account to the contact list

If you have a small business and a small audience, this way is for you. Follow the algorithm:

  • Install WhatsApp Business.
  • Click on the three dots icon in the upper right corner.
  • Select "New Broadcast".
  • Send it to the desired recipients from the list.

Notifications will have to be sent manually, so please be patient.

Method #2. Create a group chat

Do you want to figure out how to make a general WhatsApp mailing to your contacts? Create a group and invite members to it (maximum limit is 256 people). To do this:

  • Open the Chats tab.
  • Enter the menu and select the New Group option.
  • Select the destinations you want to add.
  • Give the chat a title (max 25 characters).
  • Add an avatar.
  • Click Create.

Done! Now you can share news with the community and allow users to communicate with each other.

Method #3. Send mail via WhatsApp Business API

Unlike other options, this one is the most expensive. But if you have a medium or large business, sending notifications manually will become a real pain and will not bring any effect.

To use the messenger, your company must be verified. This will take approximately 10 days. If everything is in order, you can set up integration with the mailing service and the CRM system.

Method #4. Use special programs

How to quickly make a whatsapp newsletter to all contacts? Contact services for help. Sending messages manually is a rather long and exhausting process. Fortunately, there are platforms that will take care of this routine. They can create notifications and chatbot scripts, divide the audience into segments and send personalized content. We list the most popular and convenient options.

TextBack

A service tailored to work with instant messengers. In addition to WhatsApp, there are integrations with Viber and Telegram. Of the possibilities, the creation of auto funnels, bots and automatic answers is available. You can connect WhatsApp to amoCRM and communicate with customers from the deal card. This is a very convenient software for sending whatsapp.

Prostor SMS

The company shares news only with the consent of subscribers and makes sure that everything is legal. In addition to working with an existing audience, here you can attract new subscribers using targeting. The team is always ready to help with the content and design of the templates and update the contact list if needed. Registration is free, plus you will be given 50 days of trial access to the program.

Omisms

Veteran in the mobile marketing market. Interestingly, you can choose the combined shipping option. If the clients from your database are not registered with WhatsApp, the service will send an SMS. Prices depend on the number of messages.

EVA telecom

Initially, the company was engaged in sending SMS, but now they have added new communication channels, including whatsapp. In addition to mailing, they will help you select the target audience and put things in order in the database, as well as set up integration with the CRM system.

Appsend

Specializes exclusively in WhatsApp. Working with the platform is quite simple - just register and upload a list of numbers. Of the useful functions - you can plan the time of mailings and analyze statistics. You don't have to pay for undelivered messages.

With these programs, the question of how to make a mass mailing to WhatsApp on the basis ceases to be relevant. With their help, you will be able to communicate with customers even faster and more efficiently.

What can be in the mailing list

If you think that you can only send boring SMS-like messages on WhatsApp, this is not so. At your disposal:

Text. Content with letters and no pictures.

Media. Messenger allows you to dilute texts with images and gifs, record audio and attach documents.

Templates. A pre-designed notification format approved by the WhatsApp administration.

And now let's see what you can tell your subscribers about without falling into spam and violating user rules:

  • About upcoming events. Keep subscribers up to date with the events that your company holds.
  • Order status. Did the parcel go for delivery or is it already in the hands of the courier? Notify the buyer.
  • Product updates. If a new useful feature has appeared in your service or a new product model has been released, this is quite a reason to send a WhatsApp message.
  • Prices and assortment. You can attach a document with a price list to the letter or send a store catalog.
  • Appointments or class schedules. Remind your customers of important things and they will thank you.
  • Any changes. If your office has moved or business hours have changed, please let us know.
  • Important dates. Congratulate people on holidays in personal messages.

You can also conduct surveys in WhatsApp mailing lists to get feedback. In order not to turn the survey into a quest and not force users to write long messages, use interactive buttons. This feature is available in the WhatsApp Business API app. Buttons will help to add an element of gamification to the dialog and increase the conversion in return.

Does it all seem too complicated? Write us your problem
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Conclusion

If you want to build a convenient communication with the audience, pay attention to Whatsapp.

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