How many photos can you like on instagram


Know And Beat Instagram's Daily Limits (2022 New Update)

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Instagram has some daily limits to detect bots and spam users and prevent them from automated activities for the app’s safety. Instagram wants real people and real engagements. So, if you are using Instagram to grow your business, you should know these rules and limitations to keep your IG account safe and make good progress on this powerful platform.  

If you do not pay attention to these simple Instagram limits in your marketing strategies, Instagram’s algorithm will detect you as a bot or spam. Consequently, Instagram will ban or block your account, which is a real pain. 

Therefore, it is necessary to know answers to questions like how many actions does Instagram allow per day? What is Instagram following/unfollowing limit per hour? How many accounts can you unfollow per day? How many photos can you post on Instagram? No worries, we are here to answer all these questions and more on Instagram limits. But first, let’s see what Instagram’s daily limits exactly are and why you should be concerned about them.

While Instagram’s daily limits are implemented to try and combat spam and abuse, honest marketers are also impacted. The good news is that you can beat Instagram’s daily limits with a bit of creativity. How? Keep reading this article to find out. 

Note: If you want to grow your IG account organically and safely without worrying about Instagram limitations and errors, give AiGrow a try now and see the results.

Instagram’s Daily Limits Explained

Let’s take a moment to discuss precisely what Instagram’s daily limits are. Sometimes, you may receive the above message, ‘try again later. We limit how often you can do certain things on Instagram to protect our community,’ meaning that you have violated Instagram’s daily limits.

In most cases, the freeze or suspension lifts in a couple of hours, but users should wait at least 48 hours if it doesn’t happen. Nevertheless, some accounts may experience longer suspensions (up to two weeks) for Instagram to remove the blocked actions. 

Now, we will examine Instagram’s limitations that caused this message to appear. Then we will talk about Instagram’s new rules in 2022. 

Instagram Limits for Established and Trusted Accounts

If you have had your Instagram account for months or years, you still need to be aware of its limitations and rules. Listed below are some possible reasons why Instagram limits your already established account. Let us explore them together.

Instagram Like Limits

Instagram allows you to like 300 to 400 photos each day, but we don’t recommend doing more than 200 likes a day. If you want to keep up with the Instagram like limit, you’d better not do more than 30 likes per hour. 

Instagram Follow/Unfollow Limits

It is similar to likes. You are limited to one follow every 28 – 38 seconds. But also under 200 an hour.

Note: If you are using follow/unfollow method to build your brand on Instagram, it’s best to start slowly and then gradually increase the number of following and unfollowing over time.

As an example:

  • In week 1: 50 follows/unfollows per day
  • In week 2: 100 follows/unfollows per day
  • In week 3: 150 follows/unfollows per day
Instagram Comment Limits

You need to keep those under 12-14 an hour, with a 350 – 400 second break between each one.

Do not comment on other IG users’ posts too fast because Instagram might consider you a bot and block your account. Therefore, wait between 20-30 seconds between each like or comment. 

Instagram Message Limit

There is no publicly known limit for sending DMs; however, trusted accounts are expected to send 50-100 DMs/day.

Here are some other tips to not get blocked because of the Instagram DM limit: 

  • Don’t send the same Instagram messages to multiple people. Write and send different text versions of the same message. 
  • Send personalized messages to avoid sounding like Instagram spam messages.
  • If you receive a lot of DMs, reply to them gradually (a few in the morning, mid-day, and afternoon, to avoid getting action-blocked).

Instagram’s Daily Limits for New Accounts

If you have a new IG account, the situation is slightly different, and Instagram has more limitations for you. Therefore, you must be more cautious to prove to Instagram that you are not an Instagram bot. To be safe, you should follow these Instagram rules for a new account:

  • In the first 12-20 days, you must wait 36-48 seconds between actions.
  • In addition, the most significant Instagram daily limit is that you can only make a total of 500 actions in a day. The total Instagram limit is 500 actions a day (including following, unfollowing, and liking).
  • New accounts should not send more than 20-50 DMs/day.
  • To be safe, post no more than five times a day. Consider waiting 10-15 minutes between each post (or a few hours). For extra safety, it is best to post only once per day.

Note: Four weeks after creating your IG account, you can take action and send more DMs.

Instagram’s Daily Limits in 2022

Let’s review Instagram’s limits in brief:

  • 7-13 follows per hour or 100-150 follows per day
  • 300-400 likes per day (of followed accounts)
  • 2-5comments per hour or 20-30 comments per day
  • up to 10 DMs per hour under strict considerations

As time passes, Instagram is trying more and more to stop bots and automation. That’s why you have to look and act naturally to avoid getting banned. The numbers mentioned below are just an anchor. But the exact numbers depend on your account and your history so far.

Instagram Follow Limit in 2022

Let’s see how many people can you follow on Instagram per hour? You can follow about ten accounts per hour during your awake time, leading to a maximum of 100-150 follows per day. However, be careful not to follow them at once, as it may result in getting shadowbanned on Instagram. 

Pro Tip: Instagram won’t let you follow more than 7,500 people. Anyone who’s currently following more than 7,500 people did so before this change.

Instagram Unfollow Limit in 2022 

If you want to mass unfollow on Instagram, don’t do it at once for the safety of your account! You can unfollow 60 accounts per hour and 150 accounts per day. If you surpass this Instagram unfollow limit, you may temporarily lose access to your account.

Instagram Like Limits in 2022

When liking posts, make sure you like posts from the accounts you follow; otherwise, you increase the chance of getting banned. The best practice would be to like three last posts of each new account you follow, which will result in a total number of 300-400 likes per day.

Instagram Comment Limit in 2022

Comments and DMs are more critical. Instagram is much stricter about commenting, especially if you comment on posts you don’t know. You can start with 3-5 comments per day and gradually increase it to a maximum of 30 comments per day. 

Instagram Direct Message Limits in 2022

Numbers are almost the same as Instagram comment limits (i.e., 30 DMs per day). But when sending DMs, you have to consider some other notes:

  • Never send the same message to many accounts. (what bots and automation do)
  • Try to rotate between several DM formats.
  • Personalize your direct messages. (make sure to include the name and ID of your audience)
  • Never attach a link to your DM if it’s your first interaction with that user.
  • Try to plan your DM activities during the whole day.

How to Beat Instagram Limits

Instagram has many limitations for eager marketers. We have already explained how to beat the URL limit, but what can we do against action limits?

To succeed in growing your community on Instagram, here are a few tips to follow:

#1. Go Targeted to Avoid Exceeding Instagram’s Daily Limits

If you want the most return on your invested time, you should go after your target audience. If you have a fitness page, interact with people interested in fitness. You can find your target users (who are your potential followers) in your competitors’ follower list by liking some fitness posts, commenting on some questions, providing valuable answers, and so on. 

AiGrow is an all-in-one Instagram management tool powered by AI technology to help you extract a list of your potential followers. With AiGrow, you don’t need to worry about breaking Instagram’s rules and limitations. Just set your target accounts and let AiGrow generate the list. 

Get your target list now.

#2. Go Organic to Avoid Exceeding Instagram’s Daily Limits

If you want to take many actions and still don’t get arrested (shadowbanned or action-blocked) by Instagram, you have to do your marketing activities in a natural manner. A normal user will search for hashtags, visit posts, like them, leave meaningful comments, visit accounts, watch videos to the end, send DMs to accepted lists, etc. All this requires you to spend 10-14 hours a day interacting with people and influencers in your niche.

Alternatively, you can use the best Instagram account management service. After signing up with AiGrow, a dedicated Instagram account manager will take action on your behalf to grow your followers organically and safely. AiGrow’s growth packages will cost only a few dollars a day. Here’s the list of all the packages and their features:

AiGorw Packages and Prices

Your Main Options to Get Around Instagram’s Daily Limits

Many Instagram gurus recommend starting slower, around the new account range, then working your way up as your page gets more established.

Also, spreading out your Instagram tasks is a good idea. For example, reply to your DMs in the mornings and in the afternoons, comment, or like other users’ accounts. Doing so can help you avoid going over Instagram limitations.

But what if you don’t have time to wait? What if you already have one established Instagram brand and want to work towards another?

Here are some things you can do.

1. Get an Instagram Account Manager

An Instagram account manager keeps you updated on the platform news and is aware of any updates to Instagram algorithms. 

He is also professional in getting close to Instagram’s daily limits but not exceeding them. Some platforms like AiGrow offer account management services for those looking for organic and rapid growth for their Instagram page. All you have to sign up on AiGrow for free and leave the work to your dedicated account manager.

An AI-powered system helps the team of Instagram experts to detect the best audience for your page (interested in your niche, around your location, using the same hashtags, etc.) who are potential followers for you. Then your account manager will start interacting with your target audience to get more followers. Besides the professional growth service, AiGrow offers some helpful tools, including:

  • Automated DMs – DM to Gmail – desktop Inbox.
  • Professional desktop scheduler for your feed/stories/reposts.
  • Instagram engagement pods.
  • Instagram content creation services. 
  • Very reliable mass unfollow tool. 

To better understand how AiGrow performs, set up a free account on their platform and see the results yourself.

2. Using Multiple Pages

It is also known as the mother-child growth method. The chances are that you’ve probably seen many other pages using this strategy. By creating several Instagram accounts with links in their bios to your main account and reaching Instagram’s daily limits for all of those accounts, you can effectively supersede the originally intended limit while still directing traffic to your main page.

You can create your own mother-child system and drive Instagram traffic toward your main (or mother) page. For example, let’s say you’re a sports company. You have multiple departments – basketball, baseball, and hockey. For every department, you create a different Instagram page (children accounts).

There are a couple of different options you can pursue from here:

  • If you’re trying to drive traffic to your website, you can link to your store in the bio of each of your specialized Instagram pages.
  • If you’re trying to build up your following on your main Instagram page, you can link to your main page in the bios of all your specialized pages.

3. Using The Same Account Daily

As we mentioned, there’s a significant difference between a trusted account and a brand new account. In general, the older and more active your Instagram account is, the more actions you will be allowed to perform daily. This is a rare case where slow and steady can win the race if you use your limited actions wisely early on.

Put simply, the longer you own your Instagram page, and the more you use it regularly, the more actions you will be able to perform daily.

If you have a personal Instagram account, you could convert your personal account into a business account. This way, you can perform more actions from your business account right away.

It is easier if your business is tied to your name (self-help, fitness trainer, consultant, etc.). Otherwise, if you know that you will soon be creating your own business, create an Instagram account and begin warming it up as quickly as possible.

FAQs On Instagram’s Daily Limits 

Below are some of the most frequently asked questions about Instagram’s daily limit. Take a look and get your questions answered!

Q1. What Happens If You Exceed Instagram’s Daily Limits?

While you may find these Instagram limitations annoying, this is all for our sake. Doing lots of actions in a short time is a sign of bot and spam activity. Instagram bans these actions to keep the platform safe and our accounts secure.

For a while, a username would experience an account ban without getting even notified. One can have almost no activity on the platform except for scrolling the feed in such a case. The good news is that from July 2019, Instagram has updated its policy. From the time Instagram sends a pre-ban notification to the user and tells them that they are at the risk of being shut down. The message also instructs the user on how to prevent Instagram from shutting down their account.

Q2. Is There A Limit to How Many People You Can Tag on Instagram? 

You can tag up to 20 people in a post on Instagram. 

Q3. What Is the Hashtag Limit on Instagram? 

You can use up to 30 hashtags on a regular post, and up to 10 hashtags on a Story. If you try to include more hashtags, your comment or caption won’t post. 

Also, avoid using banned hashtags on Instagram; otherwise, Instagram will limit your posts, and your followers won’t see them in hashtag searches.  

Additionally, here is a list of top Instagram hashtags to boost engagement in 2022. 

Q4. Does Instagram Have a Post Limit?

Instagram doesn’t have any post limits. In other words, you can post as many times as you wish during the day. Also, there is no limit on the all-time total post numbers.

Pro Tip: Although there is no Instagram post limit per hour, we recommend leaving time between each post (ideally, a few minutes or even hours). Make sure to schedule your Instagram posts at least five minutes apart if you plan to auto-post to Instagram. Keep in mind the lesser you look like a spammer, the better.

Q5. What Are the Limits to How Many Photos You Can Save on Instagram?

There is no limit to the number of posts, photos, or even videos you save on Instagram.

Q6. How Many Photos Can You Share Per Post on Instagram?

If you want to share an Instagram post with multiple photos or videos, you can only have up to 10 images and videos in a single post.

Q7. When Will You Get Banned for Unfollowing on Instagram?

However, it’s temporary, but Instagram will ban your account for a short time once your unfollow number exceeds 100-150 per day. That’s why many say, ‘Instagram is blocking me from unfollowing’. It’s simple: whenever you act like a bot, Instagram will limit you. In other words, there will be no certain Instagram limits for those IG users as long as Instagram does not detect your behavior as spammy or unusual.  

Q8. How Long Is the Instagram UnFollow Ban? What about Instagram Follow and Like Ban?

Based on your actions, Instagram’s temporary ban can be from 1 to 48 hours. But the usual banning time is 24 to 48 hours. The follow-up actions can make this time shorter or longer.

Q9. Will Instagram Ban You Permanently If You Ignore the Warnings?

Yes, the new Instagram algorithm will remove any account that shows a sign of spam or bot. For example, mass following or unfollowing in a short period of time is one of the known signs of spammers. First, you will get banned temporarily for up to 48 hours, and ignorance will make Instagram ban you permanently.

Q10. Are There Daily Limits for Mass Deleting Instagram Posts?

No, there is no limit to deleting all Instagram posts at once if you have created your IG account for more than a month. So, feel free to mass delete your posts whenever needed!

Q11. What Is an Instagram Caption/Comment Character Limit? 

You are free to use up to 2200 characters in captions and comments.

Final Thought on Instagram’s Daily Limits

In this post, we talked about Instagram’s daily limits in 2022 that every Instagrammer needs to know. If you do not follow these Instagram limitations or rules, you are more likely to see the notifications like ‘Action Block’ or get temporarily or permanently banned by Instagram. 

Being creative can help you circumvent some of Instagram’s daily limits you may encounter, but it is only one small part of effective Instagram marketing. With the new updates on the Instagram algorithm, using proven Instagram growth tools has almost become impossible. Thus, people and businesses are using human-managed services like AiGrow, where an Instagram expert will take care of your account and grow it safely and organically. Since AiGrow follows all Instagram rules and policies, it will keep your IG account secure and flourishing.

Try AiGrow now; thousands already did.

Instagram limits guide: activity & time

If you intend to keep your Instagram profile safe, be mindful of the platform’s rules. For instance, there are certain limits for likes, comments, and subscribing per day and hour. Exceeding them is possible but result in restricting your actions. There are also limits, exceeding which is technically impossible, but you should no them to be able to use the app. 

In this article, we will talk about fundamental principles of the Instagram limitations, their reasons, and ways of avoiding them. Note, Instagram policy and features often change, this article is updated in June 2022.

Instagram has over a billion active users monthly. Every day, many of them upload new photos and videos. Statistically, the website gets more than 500 million Stories per day. Being such an overcrowded community, Instagram has to limit its users in terms of their everyday activity. If it doesn’t, it will unavoidably plunge into chaos.

There are many businesses on this social media. They try their best to promote various goods and services, get new subscribers, and increase revenue. Like any platform with sales tools, Instagram requires specific regulation and limitation so that it can work like a well-oiled machine, without interruption and fraud. And account owners must help the website achieve this goal.

Reaching some of the limits cause restricting your actions on Instagram or even the account ban. When this happens, you get the message from the app:

Try again later. We limit how often you can do certain things on Instagram to protect our community.

Fortunately, accounts are rarely banned for more than 24 hours. After this time, keep it slow down. Think over the content you share, check your comments, and, naturally, do not overuse likes and tags. 

You can also get shadowbanned if you do not keep Instagram limits. Your account will not be restricted. You won't get any notification or warning. But you will see your impressions fall. 

Now let's see what these Instagram limits, limitations, and restrictions are.

Let us go through the most frequently asked Instagram limits. There are no accurate numbers. The website does not share this data, and the users tell different numbers. That's why the answer is complicated.

We can't tell the accurate numbers for safe activity limits on Instagram either. But we will explain how they can be figured out and give the safe intervals.

Consider the following primary factors that influence Instagram limits.

It is crucial for the platform to have enthusiastic users with lots of high-quality content. Thus, the more active you are on Instagram, the higher are your activity limits.

If you open Instagram several times a day, chat with your friends, share new posts, and comment on other users’ stories, the network sure allows you more. Provided, of course, that you do not misuse it.

In accordance with Instagram policy, every profile that was created more than three months ago is considered as old. Like, comments, follow/unfollow limits set for such accounts are higher.

This is quite reasonable as this time is enough to add a lot of posts, get followers, comments, and likes. But when hundreds of photos or videos appears on a two-days page, it looks suspicious. And the platform’s algorithms pay special attention to such activity.

This Instagram limit factor expectedly derives from the previous two ones. The older your profile is and the more you use it, the bigger the number of your Insta-friends is. And users with more followers are permitted to do more activities in the app.

It is different if your Instagram page is just a couple of weeks old, but you have already subscribed to thousands of users. It seems strange, and the network will remove your page as a bot.

Instagram limits for your specific account are based on your average activity. If you usually like a hundred of posts, leave a hundred of comments every day, then it's not a reason for banning. But if you rarely like a post and then suddenly start liking each one you see in the feed, then there is a risk.

It is a basic criterion that reflects your activity in the Instagram app over a period. Your engagement is calculated based on multiple factors, but the most essential of them are likes, comments, shares, and saves. In other words, if you interact actively with other people on Instagram, your engagement is high. 

Now let's get to the numbers and see what activity Instagram consider normal and does not limit.

Instagram users are limited to like up to 1,000 posts per day. This number is average: some accounts are blocked after 700 likes, while others have more freedom in this regard.

If your Instagram page is comparatively new and you have few followers, it is better to stop at 300-400 likes per day, gradually increasing this range.

Also remember about the limit of likes per hour on Instagram. The safe number for new accounts is 60. Old accounts with a lot of followers can like up to 120 posts.

The number of comments you are allowed to write on Instagram is from 180 to 200 per day. This limit depends on the age of your account. The longer you use the app, the more you can comment.

Remember to increase the limit gradually to avoid banning on Instagram. If you didn't comment often, start with 10 comments a day. Increase the number by 5 with every day. 

It is not recommended to post the same comment again and again. Instagram distinguishes duplicate texts and deletes them. Leaving an emoji without even a couple of words is also not recommended, it looks like spam too. Remember, it punishes users who spam in these ways. 

Typically, people are allowed to subscribe or unsubscribe to no more than 200 users per day. Besides, you are recommended to subscribe to no more than 10 users per hour. Exceeding this Instagram limit can cause problems.

If your page is comparatively new, the follow and unfollow limit can be reduced to 150 Instagram users every day.

What more, your following and unfollowing activity must look natural. If you make it run over the cup, Instagram can block your account without you reaching the 150-200 accounts limit. 

The good news is that the number of users who start following you on Instagram is not limited. This is why influencers gain such impressive amounts of followers in a short period. And they are never blocked for that.

To protect your Instagram profile from any risks, try to avoid spamming. It means your following and unfollowing activity should not be aggressive. Try to increase it gradually, starting from 50 accounts per day on the first week, 100 on the second, and 150 on the third.

It is interesting to note that Instagram does not limit its users in terms of the number of new Stories. On the contrary, it encourages them to share high-quality, unique content as frequently as possible. Thus, it is a good idea to post them regularly, providing that your Stories are worth looking at.

As for Instagram Stories time limit, each one lasts 15 seconds maximum. This limitation is not a big deal. If you upload a longer video, it will be divided into several stories automatically. If you upload a photo, the story will last 7 seconds.

One Story remains on your Instagram page during 24 hours. After reaching this time limit, it goes to Archive. You can get Instagram Stories back from Archive to make them appear on your profile page for another 24 hours.

Now we know the Stories limits, but what about other Instagram videos? Here is the maximum length for:

  • a feed post — 60 minutes;
  • a Live stream — 60 minutes;
  • a reel — 90 seconds;
  • Story — 15 seconds.

Instagram DM also has limits. The safe zone is from 50 to 80 new chats a day. For new accounts, this message limit can be smaller, so do not rush to text to all your contacts.

There are also limits exceeding which does not result in restricting or banning your Instagram account. These are the technical limitations, which you can't exceed in any way. And here we have accurate numbers. 

Hashtags help Instagram users reach new people and obtain more likes. But it is a bad idea to add hundreds of them to each of your photos or videos.

Generally, there is a hashtag limit, Instagram allows maximum 30 hashtags under a post. You can't add more.

Besides, the recommended number of tags is way less. It depends on the number of followers in the account. Read about it here. 

If you like to tag and mention people in your posts, you should remember that the number of tags is limited to 20 per post on Instagram. As for mentions, their number can not exceed 10 users.

You set the age when creating an account. Later, you can change it in the settings anytime.

Instagram limits the age of people who use the social network. You should be at least 13 years old. But, this number can be higher in some jurisdictions. 

Users can report accounts that are used by the children under 13 years old. This helps to enforce the age limit on Instagram.

A child under 13 can use the app. Instagram allows this if their account is managed by a parent. This fact must be stated in the bio.

Character limits on Instagram usually refer to:

  • Bio. You can add up to 150 characters there. Read how to tell users more using your bio.
  • Post. You can add up to 2,200 characters in the post caption. 125 of them are always shown. The rest of the text can be seen after tapping "more".

Instagram limits links you share on your and others' profile pages. For example, it doesn't approve of inviting its users to other apps and websites. That's why you have to use an ingenious way to add a Snapchat link to your bio.

There is more to the Instagram restrictions.

You can add:

  • one clickable link to your bio. Users have come up with a way to get around this Instagram limitation.
  • one clickable location to your bio, which will be a link.  
  • one link to a story. You can post as many stories with links as you want, though.

You can't add:

If you don't want your activity on Instagram to be restricted because of the limitations, use the following tips.

Define your target audience and focus on them, avoiding all unnecessary communications and interactions. Do not waste your likes, comments, followings within the Instagram limits on people who are not interested in your account. It doesn't bring new engaged followers but put you at the risk to be banned.

For instance, if you run a page about healthy nutrition, interact with people who are interested in dieting. These users like and share healthy recipe posts and stories, actively discuss weight loss ideas in comments, and so on.

Do your best to make your marketing activities as natural as possible. Don't fall for the temptation to buy followers and likes. Instead, grow on Instagram organically. You will need to like, comment and post for this, and here you need to keep it under the safe limits.

You should act like a ‘normal user’ to avoid banning. It means you should watch videos, share Stories, visit users' profiles, etc. Do not neglect these activities even if they are beyond your marketing strategy. If necessary, increase the number of your daily messages, likes and comments gradually, step by step.

You can get around some Instagram limits. Then you can increase your activity and add more information without being banned. Use Taplink for this. This is how you can help you to boost your page:

  • Add more information in your Instagram bio that can fit in 150 characters.
  • Give more than one clickable link in your Instagram bio.
  • Post photos and videos as often as you want.
  • Post videos of any length. 

This is how it works: you create a web-page, don't worry, you can easily do it without programming skills, and then you add it to your bio, Stories, or even ads on Instagram. You can also tell about the page in the posts and reels caption, and thus, users can find it. 

That's it! You can share anything with your audience without a risk of being banned because of the Instagram limits. Look at the users' pages to find inspiration. Here are some examples:

Instagram limitations and restrictions are not an issue in regard to building a brand on socials if you keep your activity reasonable. Keep the number of likes, comments, new followings average every day, then your activity will look natural. Increase them gradually if you need more. 

Exceeding Instagram limits can cause your account to be banned. Avoid it by keeping it under the limits we mentioned in the article and using the tools for organic growth like Taplink.  

What are the limits on Instagram and why stick to them? In this article, we will look at the limits on Instagram, find out what criteria to follow and for what actions an account can be blocked.

  • Why stick to limits on Instagram
  • Violation of what limits leads to blocking
  • Other limits on Instagram
  • Conclusion

Why stick to limits on Instagram

Instagram limits apply to any kind of content: the number of likes, comments, subscriptions, messages, and the like. The site algorithm checks the user's actions and blocks suspicious activity in the profile, and also warns against using "gray" promotion methods.

Note . You can read about the Community Guidelines in the Meta Help and the Instagram Guide.

The site has a negative attitude towards:

  • Cheats and automatic actions.
  • Attempts to manipulate and bypass algorithms.
  • Intrusive advertising in private messages and comments.
  • Spam.

Consequences of violation of limits

For one violation you will receive a warning, which can be viewed in the "Notifications" tab. If the moderators notice a large number of identical actions in the account, you will receive a warning, followed by blocking or deleting the profile. Particularly strict requirements apply to new accounts that have been in existence for less than six months.

  • Shadowban . The site limits the display of posts, Reels and stories - they do not fall into recommendations and cannot be found by hashtags. If you notice a sharp drop in reach within a few days, this is a sign of a shadowban.
  • Temporary lock . The algorithm limits your actions and does not allow you to like, subscribe to users or leave comments. This blocking lasts up to three days.
  • Temporary deletion of account . In this case, you do not lose access to the profile, and when you try to log in, a notification appears that the account has been blocked for violating the rules. Access can be restored, but technical support takes a long time to respond, which means it will take time.
  • Permanent ban . Instagram will delete the page without the possibility of recovery.

Recommended reading! Learn how to unblock Instagram.

You may also receive a warning for content that does not comply with platform standards. Because of him, account holders fall under the shadowban. To find out the status of your account, go from your profile to the menu and go to the "Settings" section.

Account settings

Then go to the "Account" tab.

"Account" tab

And check "Account Status".

Account Status tab

Here you can check the list of violations, see recommendations and options on how to get deleted posts back.

Check your profile for prohibited content
Convert Instagram followers into regular customers

Create a chatbot, automate communication with customers and improve sales in Instagram Direct.

Violation of what limits leads to blocking

Let's consider violations for which some functions can be limited or even blocked forever.

Limit of likes on Instagram

To increase the reach and attract users' attention to the profile, account holders put likes.

Account age from 3 months Account age from 6 months Account is over a year old
Daily 300 likes 500 900
per hour 12 likes 20 50
Minimum break 1-2 minutes

Message limit on Instagram

The site monitors the observance of the personal space of users - mass mailing to strangers who did not consent to correspondence is perceived negatively. Community members can file a complaint and your account will be blocked. Therefore, keep track of the number of messages sent to Direct.

Account age from 3 months Account age from 6 months Account age over a year
Daily 20 messages 35 50
per hour 3-5 messages 10 15
Minimum break 10 minutes

Instagram comment limit

Accounts are often blocked due to comments - make sure that they are different and contain text, not just emoji.

Identical comments are treated as spam. This is followed by a warning, and if the action is repeated, the account is blocked.

Account age from 3 months Account age from 6 months Account age over a year
Per day Not recommended to use in order not to get banned 140 comments 200-250
per hour Not recommended to use in order not to get banned 7 comments 8
Minimum break - 4-5 minutes

Instagram follow limit

The algorithm takes into account the total number of followers and unfollows per day. Therefore, if you have subscribed to a large number of users, it is better to postpone the unsubscribe to the next day so as not to get banned.

Account age from 3 months Account age from 6 months Account age over a year
Daily 100 subscriptions 300 500
per hour 20 subscriptions 30 40
Minimum break 8 minutes 5 minutes 30 seconds to 1 minute

Limits on unsubscribing

You can start unsubscribing from 300 non-reciprocal and 200 mutual subscriptions per day, gradually increasing this number. But do not forget about the total amount of subscriptions and unsubscriptions per month - otherwise the account will be blocked.

Account age from 3 months Account age from 6 months Account age over a year
Daily 500 unsubscribes 1400 2000
per hour 20 unsubscribes 50 80
Minimum break 2 to 5 minutes

Other limits on Instagram

Let's look at other limits that do not lead to blocking, but limit the number of posts - for example, stories or hashtags.

Stories

Up to 100 stories can be added per day. If you upload another one, the very first story will be automatically deleted and the total number will be one hundred.

Mentions

Up to three users per hour can be mentioned in comments, and up to 20 per day for new accounts. For profiles that have existed for more than six months, up to 50 users can be mentioned per day.

Number of characters under the post

Up to 2200 characters can be added to the post. If this is not enough for you, you can overlay text on the image and add it to the carousel, as in the screencast below.

Carousel text example

Adding photos and posts

Up to 10 images can be added to a post. Up to 20 publications can be published per day with an interval of 5-10 minutes, but practice shows that it is enough to upload 1-2 posts per day, and send the rest of the content to stories. This way you won't bore your audience.

Hashtags

Up to 30 tags with target and near-target keys can be added to a post. And for Reels, it is recommended to prescribe no more than 5 hashtags. You can also use tags in stories - geolocation, brand or thematic query.

Use spaces or periods in the text to separate tags.

An example of delimiting tags in the text for publication

Account blocking

Brands and bloggers constantly use account blocking: fakes, spam, trolls, competitors, and the like. At the same time, mass blocking is perceived negatively by the platform - so do not rush to take such measures so as not to receive a warning. It’s better to try to calm the person down or pause between blocks so as not to attract undue attention from the moderators.

Recommended reading! Learn more about Instagram:

  • “How to write a post-acquaintance on Instagram”;
  • "How to make a mask on Instagram";
  • "How to create, promote and maintain an Instagram store";
  • "How to create a high-quality visual on Instagram";
  • "How to sell on Instagram";
  • "How to use Instagram Guides for organic promotion";
  • "Earnings on Instagram - TOP-18 ways to get real money";
  • "How to make stories on Instagram from your phone and computer";
  • "How to add a photo to Instagram from a computer";
  • “How to create a content plan for Instagram. Rules, tips, examples”;
  • "Instagram design: how to make your profile attractive to the audience."

Conclusion

In this article, we looked at the new Instagram limits that are updated every year. You can learn about changes only by trial and error - the site does not talk about the operation of the algorithm and how it reacts to mass actions.

If you are banned, follow these precautions:

  • Do nothing on your account and try checking your profile the next day.
  • File an appeal with technical support and ask for options to resolve the problem.
  • After you exit the ban, reduce the number of actions. For some time, moderators will closely monitor the account and can delete it at any time.
  • Stop using automated services that help you publish content.

You can automate the process of communication with users using the chatbot on Instagram, which will send mailings to those who have agreed to the correspondence.

The SendPulse bot allows you to set up answers to frequently asked questions, create any chains, send data to CRM, place orders and notify customers about delivery.

SendPulse Chat Bot Builder

And also connect our other tools for comprehensive promotion: create multilinks using the landing page builder, send email, Viber, SMS and push notifications, set up chat bots in instant messengers and social networks — Facebook Messenger, WhatsApp and Telegram!

Social network Instagram has entered 2022 with innovations: new limits and restrictions have been set – news on UNN

News: Society

Archive

January 18, 2022, 18:50 • Julia Yakimova • 970605

Kyiv. January 18th. UNN. New limits on the number of actions per hour, day, month have been set in the Instagram social network since 2022. This is reported by the Postium portal, transmits UNN .

Details

So, for the number of subscriptions has limits:

For a new account (registered less than a week ago)
- up to 2,000 subscriptions per month;
- up to 20-40 subscriptions per hour, but no more than 100 subscriptions per day.
For young account (up to 6 months):
- up to 3,000 - 4,000 subscriptions per month;
- up to 30-60 subscriptions per hour, but no more than 500 subscriptions per day.
For old account (more than 6 months):
- up to 5,000 - 6,000 subscriptions per month;
up to 60 subscriptions per hour, but no more than 800 subscriptions per day.

“Unsubscribes are counted in the same way as subscriptions, and the system sums up these actions. That is, if you have a new account (up to 7 days), you subscribe to 4,000 accounts per month, and unsubscribe from 1,000, the total will be 5,000 actions, and this is already exceeding the limit, ”the message says.

Limits on likes :

For new account :
- up to 300 likes per day;
- up to 25 likes per hour.
For young account :
- up to 600 likes per day;
- up to 50 per hour;
For old account :
- up to 900 likes per day;
- up to 50 per hour.

Limits on comments :

For new account :
- up to 150 comments per day;
- up to 30 per hour.
For young account :
- up to 200 comments per day;
- up to 40 per hour.
For old account :
- up to 250-300 comments per day;
- up to 50 per hour.

Limits on sending messages to Direct

For new account :
- up to 20 letters per day.
For young account :
- up to 40 messages per day.
For old account :
- up to 50 messages per day.

“Also, don't send the same messages to different users - this is considered spam. The exception is welcome messages and quick replies in Direct,” the portal reports.

Regarding cheat limits in 2022, they are no longer relevant, because if you don’t get banned for these actions, you will simply ruin your account with a low-quality audience.


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