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How to see who tagged you on instagram


How To See If You've Been Tagged In An Instagram Post Or Story

Life

by Ayana Lage

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I tag people in Instagram Stories almost every time I use the feature — whether I want to make sure my friends see funny memes or give credit to the original creator when I'm sharing a cool post, it's an effective way to communicate with the people you follow. But if you're not familiar with Instagram's tagging capabilities, you won't know how to see if you've been tagged in an Instagram post or Story.

Seeing if you've been tagged in an Instagram Story is relatively straightforward. In fact, there's really only one way to do it: you have to check your Instagram direct messages on a regular basis. If someone mentions you in their Story, Instagram sends you a preview of the post in your direct messages and gives you the option of re-sharing it to your own followers with added text and GIFs. If you don't open the notification within 24 hours though, you won't be able to view it, since the Story will have expired. You'll still see get a message that someone mentioned you, but it won't show you what exactly was shared.

Now that we've covered Stories, here's how to see whether you've been tagged in an Instagram post. You may have not have realized it, but you actually have quite a few options.

View Story Reshares

Ayana Lage

If someone shares a post of yours on their Story and doesn't tag you, you can still view the share by clicking on the three dots in the top-right corner of your post and selecting "View Story Reshares." From there, you'll see all of the public accounts that have shared your post in the last 24 hours. And just to clarify, this works even if they didn't tag you.

Check Your Notifications

Ayana Lage

The hands-down most popular option for seeing if you've been tagged in a picture or comment is checking your Instagram notifications. When someone tags you in a post or comment you'll get a notification that you were tagged, and you can find it by clicking on the little heart icon at the bottom of your screen. If you get a lot of Instagram notifications, though, you might miss the message, so you have to make sure to scroll.

Use Google

Ayana Lage

If the notification still isn't showing up for some weird reason or you'd have to scroll too far down to find it, there's a rather-clumsy workaround using Google. You can instruct Google to search Instagram's website by typing, "site:instagram.com" and including your username in quotation marks. The biggest downside of this method is that it pulls up posts you've made too, so you'll probably have dozens of pages to sort through. If you're desperate for a solution though, it's an option.

View The Tagged Photo Section On Your Profile

Ayana Lage

Last but not least, viewing your tagged photos on your actual Instagram profile is the easiest way to see all of the posts you've been tagged in since joining Instagram. Just to be clear though, any comments you were mentioned in won't show up here — it's just the photos. You simply tap the icon with the person outline in the middle of your profile, and you're all set. From there, you even have the ability to untag yourself in photos — so if someone posts something you don't like, it'll disappear from your tagged photos section altogether.

How to Search and View All of Your Instagram Mentions

Much like Twitter, Instagram allows any user to type a username prefaced by the @ symbol to tag that user in a post caption or comment. When you @mention someone, as it’s called, that person receives a notification of the mention and can decide if they want to respond to it.

Instagram has a few features related to tagging that can be useful, both for curating your presence online and for engaging with others. For one thing, when you tag someone, that user is notified, and can choose to engage. This is a great way to start working with influencers, to gain their attention and get them to check out your content.

If you prefer to remove mentions of your brand, you need to find those mentions. When you find them, it’s easy enough: just tap your username in the app and choose “hide from my profile.” This doesn’t remove the mention, but it does mean when a user views your profile, they won’t see it in the “tagged” section.

You can also choose to remove the tag entirely. To do so, tap it again, and tap more options. The option you want is either Remove Me From Post, or Remove Tag, depending on whether you’re using iOS or Android for your app. Tap to remove it or to confirm the removal, again depending on platform, and the tag will be removed entirely.

You can also choose a manual or automatic setting for whether or not content appears on your profile when you’re tagged in it. Go to your Instagram settings and choose Photos and Videos of You. Under this option, you will see either add automatically or add manually. If you choose automatically, content will automatically be added to the tagged tab of your profile when you’re tagged in it. You can then curate it and remove individual pieces if you don’t like them. Choosing Add Manually means you have to review times when you’re tagged and add them intentionally to a curated tagged feed.

How, though, can you find all of the posts you’re tagged in if you want to curate your presence?

Notifications

Instagram’s Tagged Tab

Instagram Search

Google Search

Third Party APIs

Final Verdict

Related posts:

Notifications

The first way you can view the times when you’re tagged is to view your notifications in the app or on a web browser, while logged into the account you’re checking.

Up at the top of the browser is a heart icon, or down at the bottom of the app is a profile image in a tag shape. Both of these will take you to your notifications. Notifications include times when you’re tagged in a post, times when someone comments on your content, times when you’re followed, and times when you’re mentioned. It will also include Instagram system announcements, such as when they change their terms or data policy and are required to notify their users. When you choose “notify me of new posts” on a user you want to follow, you’ll get notifications here for new content that account posts, as well.

There’s one major downside to this method, which is that Instagram will only show you your most recent notifications. I’ve seen various counts of how many, but it’s definitely no more than 100. This means on a very active profile, you’re going to miss a lot of notifications. If someone tags you and you then receive a flood of other notifications for various reasons, largely from comments, follows, or notified content, you’ll miss the tag.

There’s no way to filter the type of notification you receive. You can’t click to show the most recent 100 tags, or anything like that. If the notification is pushed away, you’re out of luck.

Instagram’s Tagged Tab

Every Instagram profile has at least two tabs across the top, beneath the profile but below the content. You may have up to four, and you will see all four when you’re logged into your own profile. These are Posts, IGTV, Saved, and Tagged

Posts is your traditional feed. It shows all of the content you have personally posted. This is the default tab when you browse any Instagram profile.

IGTV is Instagram’s video hub. We wrote about it here in detail, so you should probably read that post if you want to know about IGTV marketing. Suffice to say that it’s a feed of everything you have posted or streamed on IGTV that hasn’t been removed or timed out. It’s also not relevant to this particular post, so moving on.

Saved is a tab for any posts you have decided to save. Sounds simple enough, right? Think of it like a Moment on Twitter. When you’re browsing Instagram, you can choose to Save a specific post. When you Save a post, it goes into your Saved tab. This is a private feed; only you can see your Saved tab, and no one knows when you’ve Saved their content. You’ll never receive a notification that someone Saved your posts either. It’s useful for curation or for referencing specific posts in the future, if you like, but it’s not a public feed.

Tagged is a feed of the content you have been tagged in that has been approved to post on your feed. As mentioned up above, if you choose Automatic for tag sharing, any time a user tags you, their content shows up in this feed. You can then choose to remove the visibility of the tag, or remove the tag entirely, as I mentioned up in the intro section.

If your feed is set to automatic sharing, this is a location where you can see all of the posts you have been tagged in, all in one place. This is the closest thing you have to a full feed of your tag notifications, but there are some limitations.

If you have Instagram set to manual tag adding, this tab loses all utility. You won’t see pending posts here. Rather, you have to view the notification where you’re tagged in the post, and manually choose to add it to your tagged feed. If the notification disappears, you’re out of luck unless you can find the post in another way.

Additionally, this only includes content where you are tagged in the description or caption of the post. It does not include any content where you are tagged in a comment. This helps keep your tagged feed from being cluttered up with every well-meaning mention from a fan, but it limits how much of your tags you can see from one place.

Instagram Search

You can, to a certain extent, use the Instagram search to find content you’re tagged in, but not mentioned. This is because Instagram’s search is actually very limited. You can type something in the search bar, but there’s no general search results. Instead, you will be presented with a list of accounts and hashtags that fit the search criteria. There’s no way to see all mentions of an account name here; typing in your account name will just take you to your profile page.

This can be useful to see times where people use #Username instead of @Username, but that’s likely to be a fringe case. You can still find those cases, but it won’t be very useful, at least not as a replication of your tags. If you’re using your brand name as a hashtag for marketing purposes, that’s useful, but it’s not a great tool.

Google Search

Another potential way to see content where you’re tagged is a Google search. Typing in “Instagram username” will show you everything about your username involved with Instagram. The biggest problem here is that there are approximately 15,000,000 sites out there designed to scrape Instagram and make it visible on web browsers, from back when Instagram was only visible from their app. This will junk up your Google search results and get you nothing but mirrors of your own profile.

You can make this a little more advanced by typing “site:Instagram. com username” in the search box. This will restrict the search to Instagram itself. In my experience, this is not entirely comprehensive, since it has Google’s search filtering layered on top, but it will show you only content on Instagram. Unfortunately, it tends to only show times where you commented on a post, rather than times you’re tagged.

You can further refine this by typing the @username instead of just your username, which will show you whatever Google finds as instances where you were tagged in the comment or description of the post. It will also just find your profile itself. Unfortunately, it’s nowhere near comprehensive, so you won’t find anything like your full notification feed in this search. Plus, there’s no real way to filter it appropriately. It’s not chronological, either.

Third Party APIs

As of February of 2018, Instagram has been adding more and more features to business-class users. Most of this comes down to their creation of the Instagram Marketing Partnership program, which allows certain third party businesses to access features not normally available to third party programs. Instagram is late to the party on this one; most other social networks have had very open APIs for years, while Instagram has been a walled garden for a long time.

The most popular and important of the new API features is the ability to post directly to a profile from a third party app, so long as that app is one of those marketing partners with access to those additional features. Later is one such app, though I don’t know offhand if they offer a mentions search as one of their features. You can see the full list of marketing partners here.

If you’re curious about how all of that works, you can read the specific API documentation here. As you might expect, this isn’t something a non-technical user, or even a technical but casual user, can make much use of.

Any API call on Instagram requires a valid API Access Token. In order to generate one of these, you need an Instagram app, and you need the user to authorize that app to access their Instagram profile. You can, of course, develop your own custom app just to generate your own tagged feed, but that’s a lot of work – and probably expense – just to access one API call.

Even then, the Tag API is more about the hashtag system than the mentions system. You can finagle it into getting some useful information for you, but it won’t provide a whole feed the way you want it to.

Final Verdict

At the end of the day, you can’t really get a full feed of everything that includes an @mention of your username. The best you can get is something third-party that monitors your notifications and keeps a longer history of them than what Instagram keeps by default. I don’t know which platforms do and which don’t offhand, so feel free to browse that list of Instagram marketing partners I posted up above. Apps like Later, HootSuite, and so forth are a good bet as something to check.

Be cautious of using any single task focused website or app. In order to access your notifications or your mentions, you will need to give any app access to your account and authorization token. Many apps are trustworthy, like Later or HootSuite, but many are not. You need to make sure any app you authorize is one you trust, and check to make sure that app isn’t using your account in nefarious ways. I have seen sketchy apps take over a profile and post spam with it, DM people with it, or just abuse it with follows as part of a bot network. You don’t want to let this happen to you.

Instagram tags - how to make them and what they are for

A tool that allows you to mention who you are in a photo or video with, thank you for a product or service, take part in a contest, advertise a product or promote on Instagram * is called tags .

Let's consider the moments connected with marks in Instagram*:

  • what does mark in Instagram* mean;
  • how to tag on Instagram*;
  • where to see your own and other people's marks on Instagram *; nine0010
  • how to use people and business account tags on Instagram*.
We know that there is a special software that massively tags people in photos, most often in competition photos, to attract attention. We do not recommend using this method, because of the almost 100% risk of losing your account.

What does a tag on Instagram mean*

A tag or mention on a social network means that someone wants to draw the attention of another person or account to a post or Story. nine0003

For example, you are posting photos from a party and you want the attendees to pay attention to them. Yes, you can write to them personally and tell them that you have published photographic materials on your profile. Or you can tag each person in the photo and they will see everything for themselves.

Or you went to a cafe and liked it so much that you want to tell as many people as possible about it. Tag the cafe account in the photo from there, and your task is completed. Very often, cafes hold promotions when they give a discount for the next visit for such mentions. After all, it's free advertising for them. nine0003

How to tag on Instagram*

You can mention a person or account in a photo or video in a post, in Stories, in comments.

How to tag an Instagram story*

There are two tools for this in Social Stories: the Mention sticker and plain text.

Start posting a Story and select a photo or video. Go to stickers and select "Mention". Start typing the name of the account, and everyone with that beginning will appear in the tooltips below. Choose the right one. nine0003 Instagram* offers three styles for this sticker: gradient on a white background, white on a transparent background, and rainbow. Change the style with a simple click on the sticker

If the standard three design styles of the mention do not suit you, write a mark in the Instagram story * in text.

Start posting stories and select a photo or video. Click anywhere on the screen or on the letters "Aa" at the top - in the center of the screen the cursor for entering text will blink. Start writing the name of the profile you're tagging with the @ sign, and continue without spaces. If you write correctly, hints with accounts starting the same way will pop up again from the bottom. Choose the right one. nine0003 You can style the mention with text as you like: with one color, and with a gradient, and change the font

How to make a gradient on the text in Stories, we told in the article "10 new tricks in Instagram* stories".

For those who prefer to work from a computer and don't mind preparing stories in advance, the SMMplanner scheduling posting service will help.

Register with the service and connect your Instagram account*

Selecting "Schedule a Story" will take you to the Stories Builder. On the first tab, specify your account and the time when the stories will be released. On the second, select a background, add a photo or video. In the third tab "Stickers" write the text using the "Text" sticker. nine0003

Make a mark on Instagram* in the Story by selecting the "Mention" sticker.

In the window that opens, start typing the name of your Instagram account* and use the prompts to select the one you need. Now it remains only to beautifully arrange the inscription and choose a design option for it.

When you're done, click "Publish" and the Story will appear in your account exactly at the specified time.

How to tag an Instagram post*

A post can have the following tags:

  • in a photo or video;
  • co-author's mark;
  • mark in the text with @.

There are no difficulties with the latter: when writing a caption for a photo, put the @ sign and write the desired account name without spaces. If it is written correctly, after the publication the name will be highlighted in blue and will be clickable.

Instagram photos and videos* are tagged as follows.

Start posting a new photo or video to post. On the Add Text page, select Tag People. A window will open in which you can do two things: add a tag or add a collaborator. nine0003

Click "Add tag", start typing a profile name and the social network will suggest suitable options. Select the desired one and the label will appear on the image.

Where the mark will be on the image is up to you. It can be easily moved to any place

Click "Invite collaborator" and put a mention in the same way as adding a tag. The difference between a simple tag and a co-author tag is that if another person confirms authorship, your post will have a second author, and this post will automatically appear in the feed of that person. nine0003

You can find out if another person or account has agreed to become a co-author by looking under the published post.

To find out that you were invited as a collaborator, this is how: in the "Actions" section in your account, you will see a message about the mark. Once inside, there will be an invitation below the image. If you are subscribed to the person inviting you, the notification will also be sent to Direct

Using the SMMplanner delayed posting service, it is also easy to mark a post.

After selecting "Schedule Post", go to the window for scheduling a new post

Add text, photo, and on the image in the lower left corner, click on the bust of a person. Add a mark in the window that opens.

By the way, if you want to congratulate your friends on holidays with the help of a mark, use our Info Cause Calendar and make your friends happy with unexpected congratulations :-)

How to tag comments on Instagram*

You can tag Instagram* in the comments to a post or in the text of the post itself. nine0003

When you want to draw someone's attention to someone else's post, tag the person in the comments and they'll get a notification. Start writing a comment under the post with the @ sign and then type the name without spaces. In the tips of the social network, find the one you need and click on it. Add a comment and post.

You can also share a post like this: click on the airplane below the image and select from the list of friends to whom you will send the post

Where to see your own and other people's marks on Instagram *

View tags on photos and videos in the feed, regardless of whether it is your profile or someone else's, as follows:

  • on the profile page on Instagram * go to the "Marks" section, the icon on the far right above all publications;
  • here you will see all non-hidden posts that have tagged you or another person if you are on someone else's page.
If there is nothing in this section, there are two options: either no one marked the user, or he hides or deletes all marks with him

See tagged Instagram Stories* differently.

They are displayed in Yandex.Direct and come to you as a new message. But only if you follow the person who mentions you!

Mentions of you under posts in comments are collected in the bottom menu of the application, "under the heart" in the "Actions" section.

How to remove tags on Instagram*

Select the post in the tag section that you want to remove yourself from. Go to the publication, click on the circle in the lower left corner of the image, then on your nickname that appears in the picture. nine0003

You will appear below in the "In this photo" block. Click on yourself, and select "Remove me from publication" from the menu that opens.

Here you can hide this photo from your profile, but the tag will not disappear . But the social network divides these concepts. Mentions are when you are mentioned through the @ sign. A mark is adding your nickname to a photo or video in the feed. nine0003

Manage mentions in settings. Go to Privacy - Mentions.

Here you can prevent people from mentioning you

Manage flags also in privacy, but in the Publications section.

Set up who can tag you Here you can specify whether you want to approve all tags manually. If this is not set, all publications with tags will be automatically displayed in your profile

When there is a manual moderation of tags, tags for review will appear here. In this section, you will see all unviewed posts with a tag. Click "Edit" and add, hide, or remove posts. nine0003

How to use people and business tags on Instagram*

Now that you know how to tag people on Instagram*, it's time to learn how to use them.

Tag your brand on Instagram*

Brand tags and mentions have several positive aspects:

  • you instantly “tell” subscribers where the dress, armchair, or cat bed is from;
  • you create additional advertising for your favorite brand; nine0010
  • you will probably end up on the brand's blog, and your post, along with others, will be in the tags section, and possibly where they will be published in stories, if the brand has such a practice. All this will bring you new readers;
  • you can get a discount or a gift for a review, and even a promotional offer.
Giving your ideas to subscribers in this way is also cool!

Product catalog

Suitable for accounts with a large product catalog. There is one main account on which work is being done with the audience, the buyer is “warming up”, work is underway on engagement and coverage, and there are technical accounts for individual products. On such pages it is told only about these positions, how to order, how much it costs. nine0003

A famous catalog case is Ikea. We made several account-pages in which we divided the products into areas: tables, lamps, textiles; and the traffic was directed to the main account.

In another year, they broke down the products by price. There is a main account that links to Ikea_399r, where everything is 399 ₽

The same mechanics can be used to hide any unwanted content from the main account, or to transfer subscribers to a closed Instagram *. nine0003

Before the introduction of galleries, some clinics and doctors made their account beautiful and attractive, and at the same time maintained an account with medical "horror stories". With the help of tags, it was possible to show real medical stories to interested subscribers, and develop a personal account for everyone.

This is a popular technique with various multidisciplinary facilities. For example, a sports park has not only a main account, but separate accounts for a cafe, for fitness and a swimming pool, for houses for celebrations, and for a clinic at the park. In publications, they regularly mention each other by tagging photos on Instagram*

There is one Instagram*-guru who created a private Instagram*-account for education, the entrance to which was paid. On the main one, you need to agree with the guru, pay for the training, and you get to a closed account where you can study, communicate with other students.

Olga Volyk followed a similar principle: there is a main account, there is an account with examples of design work, and there is a third, deeply personal account for those who do not have enough life shown in the main account. And in order to protect herself from haters, she made access to her personal account paid

Contests, sweepstakes, marathons

In my opinion, Instagram* most often uses the people tag to tag all contest organizers and link to them. This needs to be done by the participants of the competition, this needs to be done by the organizers of the competition.

Marathon with marks on Instagram*

The rules for holding contests are quite uniform. The organizer comes up with a contest, asks to make a repost, or a separate publication with certain hashtags and marks. Participants make such a publication within a certain time frame, the organizer chooses the winner. nine0003

Testimonials and Ads

A fertile and broad topic of using testimonials to drive traffic to other accounts.

Get into the aggregator

An aggregator is an account that publishes other people's publications with a link to the author. As a rule, these are entertainment accounts with a large number of subscribers.

Official Instagram accounts* in different countries are aggregators, they publish the best mobile photos that came out in the last week for certain hashtags. nine0003 An attempt to get into the feed of the aggregator

This is also a calculation for subscribers who have logged into a popular account and look at photos with “him”. For example, Ikea subscribers look at marks with her to get ideas for repairs.

And fashion house subscribers watch on Instagram* how others have played some fashion item in the image

Advertising

When advertisers order ads from bloggers, they agree on the text and mention via @. But besides this, a frequent request is for the blogger to tag the account through the tag in the picture. nine0003

This is an additional point of contact, the credibility of a commercial account that has more tags with it than those accounts that do not have such tags. Checking people's tags is much easier than identifying a hashtag and finding publications by hashtag.

Even if you have a good product, a small amount of user posts is distrustful. Tag an account for advertising popular on Instagram stories*

If you don't have many custom posts with your brand's tag, negotiate with employees, create a personal account, and negotiate with clients to increase the number of such posts. Then run a contest that requires your commercial account to be tagged, ideally an author's post and not a repost of the contest post. nine0003

Collaborations or Instagram* gangs

Collaboration is a joint project of different bloggers, the purpose of which is to create joint content.

With the popularity of dance videos, this technique is actively used, dancers tag others in their reels, stories and feeds

Instagram *-gangs are an association of several bloggers, agreeing to like and comment on each other's publications as soon as they are published. Hypothetically, this increases the organic reach of publications and may bring the publication to the recommended ones. But it is not exactly. nine0003

Mutual PR is an advertising exchange between two bloggers. As a rule, it is free and is done solely for advertising. A blogger can write about being friends with another blogger, or mention him in Stories, but in reality this is not always the case.

Quests

Gamification on Instagram* accounts is popular, but organizing quest games is rare. Quest games are very complex and costly, you need to create a game scenario, think over the awarding of the winner, take photographs or videos, register several accounts and organize linking between them. nine0003

Usually, the game starts in a separate account, and you will need to choose different steps and "jump" through other accounts in search of an exit from the game.

I selected some interesting games:

One of the first quest games from Old Spice, the game starts in a separate publication, then you need to switch to other accounts.

Started at Old Spice account

A game based on the animated series Rick and Morty, which was launched before the start of the second season. nine0003 Started in the series account, but the publication needs to be found

We also talked about how to create your own game on Instagram*.

To recap

Use tags to:

  • redirect followers to a separate "tech" account, product catalog, or "Instagram* horror";
  • participate in the competition;
  • get organic traffic from a more popular account;
  • get social proof of the success of your product; nine0010
  • make an advertisement;
  • interact with other bloggers;
  • organize a cool Instagram* game. In addition to marks, use other methods of promotion on the social network. Learn about them from our article "11 Ways to Promote on Instagram* in 2021 + 1 Main Anti-Trend".

The article has been updated. First published: August 9, 2017

How can I find out the details of someone else's Instagram account? nine0001

author: elizaveta sudareva, Picalytics

In this article, you will learn how and why you need to analyze not only your own, but also someone else's account.

Today there are enough extreme people: someone believes everything they say at business trainings, and someone promotes their Instagram account without caring about analytics. Especially for the Sociate blog, our partners from the Picalytics service have prepared an article from which you will learn how and why you need to analyze not only your own, but also someone else's account. nine0317

Why do you need to analyze your Instagram account?

Without analytics (even built-in) connected, Instagram can say little about the growth of your account: the profile shows only the number of followers, subscriptions and publications - and a high rate of subscribers does not mean success in the social network.

Once upon a time, everything was simple: popularity was calculated only by the number of subscribers. It was then that services for cheating followers flourished, accounts were filled to capacity with bots and everyone was happy and "popular". Until Instagram decided to make the game fair and put Engagement Rate at the top of the table. nine0003

Analytics allows you to correctly evaluate the growth of an Instagram account and promote it correctly. By studying the numbers, you can easily understand what is happening with the profile. Subscribers are growing, but engagement and likes have stopped? Check your account for bots. It turned out that the problem is in reach, and subscribers simply do not see your posts? Pay attention to the periods of activity of the audience and publish content accordingly.

Why do we need to analyze someone else's Instagram account? nine0317

All of the above is true not only for your account. Instagram analytics services allow you to get statistics on any public Instagram account. Therefore, you can analyze not only your profiles. What can it be useful for?

Analysis of competitors

You need to analyze your competitors in order to compare their successes with your own and "borrow" their correct solutions.

With Picalytics you can:

1. Determine if the competitor's account is growing naturally

Don't take an example from an artificial account that has been cheated by bots. Therefore, first check the account for lice.

You can do this by looking at the graph of changes in the number of subscribers. If you see a sharp increase in followers, and then a slow decrease, the account was most likely promoted by bots.

The charts below show normal account growth.

It is useful to find out the ratio of bots to real subscribers: there is a metric of the same name for this:

The engagement change graph will also show whether the profile is growing organically. This will be evidenced by the gradual growth of the indicator. Jumps within a few percent are acceptable.

2. Find out what kind of content your competitor's audience likes Take a look at the photo tops by the number of likes and comments and see what content formats your followers like. You can easily borrow the concept of content: after all, your target audience converges. nine0003

Look at a competitor's latest posts and compare them with changes in the number of followers, comments, and likes. Was there any activity in the account that prompted an uptick in interactions? Perhaps you should arrange something similar.

3. Understand when is the best time to post content

Follower activity metrics will show the day and hour when the subscribers of the analyzed account watch the most posts, leave the most likes and comments. Test posting content at this time. nine0317

Competitor analysis

Not every ad placement with bloggers can have an effect on the popularity of your Instagram profile. After all, advertising should be seen by certain people: those who might be interested in your service or product.

So how to choose a blogger and not burn through the budget?

1. Examine the account

First, take a look at the account yourself in order to get an idea of ​​how the blogger maintains his account and what audience he targets. You can imagine in what style he will advertise your account. nine0003

Posts and advertisements

It's important to know if blogging is right for you. Look at the photos, videos and stories - do you like the blogger's presentation, his choice of content, his way of speaking?

Study blogger's personal publications and promotional posts separately - you will be able to judge how the blogger will represent your business.

Audience: look at likes and commenters

We must not forget about those to whom the content of a particular blogger is directed. After all, these are the people who will come to you for information about your product or service. Carefully study the comments, go through the users who like the posts. By evaluating post discussions, you can expect similar conversations in your account if you attract that blogger's audience. nine0317

2. Use Picalytics for a detailed analysis of Instagram account

Using the analytical service, you can look under each stone in the profile and thoroughly identify the effectiveness of advertising for a particular blogger.

Audience Quality

The following metrics will help you know if your ads will be seen by people, not robots.

The most important data will be provided by the metrics: "Ratio of bots to real subscribers" and "Reach of subscribers". A small percentage of bots and unreachable subscribers means that people will see your ad, and real people will see it. nine0317

Compare your account's follower growth with changes in engagement. As we said above, this way you will understand whether the account was promoted organically or by bots. Only bloggers with naturally "nurtured" profiles should offer cooperation.

Interests of the audience

Bloggers of absolutely different topics find their audience on Instagram and successfully find their audience. Picalytics shows topics that subscribers of a particular blogger are interested in. By knowing what your audience is interested in, you can determine if people want to know more about your business. nine0317

Demographics, gender and age of subscribers

Audience distribution by country and city will tell if the demographics of blogger subscribers match your target audience. Show Russian users ads for the festival in Sao Paulo - well, that's it.

Also pay attention to the metrics of gender and age of subscribers to make sure that the blogger's audience matches your target audience in these characteristics.

Followers activity time

Once you have decided on a blogger to advertise on, you can use activity graphs to schedule your post to be published so that as many people as possible notice you.

Analytics helps you pull out large amounts of information about: your account, the accounts of your competitors, your audience and others - and build your strategy taking into account all possible factors.

Promote your Instagram account by analyzing not only your progress, but also the progress of your competitors. Explore links between content and engagement changes in competitor accounts, find out the best time to post content. nine0003

When choosing a blogger for advertising, check his profile for bots, find out the interests of his subscribers, their demographics, gender and age.

Good luck!

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