How to see post insights on instagram without business profile
How To Get Instagram Analytics Without Business Account
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By Sourabh / Category: How To, Instagram
How to get monthly Instagram analytics? Using best free Instagram analytics app to check your Instagram story analytics and Instagram post engagement analytics.
Instagram Analytics Explained
Instagram Analytics lets you learn more about your followers and about how your content performs with your audience.
For example, you’ll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.
You can also view insights for specific posts and stories you’ve created to see how each performed and how people engaged with them. From your profile, you can access Insights in the Instagram app.
The following are insights you can view from the Insights tab on your profile:
- Content: Insights on your posts, stories, and promotions.
- Activity: Insights on your profile, including Interactions and Discovery.
- Audience: Insights about your followers and audience, including growth in follower count by day or week.
Under the Activity tab, you’ll find: Interactions and Discovery. Interactions are the total number of actions taken on your account in the past week.
The other insight option displays the overall performance and influence of the Instagram account. It shows Reach {number of unique accounts that have seen the posts} and Impressions {total number of times that all of the Instagram posts have been seen by audience}.
Another most important Instagram Insight tab is the Audience tab.
It gives all the possible information about your followers. It includes:
- Gender: The percentage split of your followers.
- Age Range: The age brackets of your followers.
- Top Locations: The locations of your followers based on City and Countries.
- Followers: The most active times of your followers. It is displayed by hour of the day and days of the week.
3 Apps To Get Instagram Analytics Without Business Account
1. Iconosquare
Iconosquare enables advanced Instagram analytics with easy to understand data and metrics. Using this tool one can maximize their social media performance by making insightful, data-driven decisions based on intelligible analytics.
The tool comes with a customized dashboard which quickly visualizes the metrics most important to you, and scheduled reports help you stay on top of your game. Users can add multiple social profiles for different brands and companies and take care of your social media presence from one place, with increased efficiency.
You can easily publish your content automatically. It also comes with various built-in features, such as best time to post, geolocation, user tagging, and more. It ensures that your content reaches the right people at the right time.
2. Sprout Social
Sprout Social’s Instagram integration includes scheduling, publishing, engagement tools and access to rich analytics. Easily plan and schedule posts, monitor hashtags and respond to comments with a comprehensive social management solution.
Using too, one can:
- Manage and publish engaging content – Save time and optimize your planning with creative tools, intuitive workflows and powerful scheduling features all within a single platform.
- Build stronger inetractions – Easily engage followers, track campaigns and source user-generated content with a unified inbox to monitor and respond to comments and more.
- Benchmark your Instagram performance – Analyze post and profile level data, hashtag usage and performance and track audience engagement across one or several accounts.
3. Key Hole
Key Hole can help agencies to measure the impact of their social media & influencer campaigns. It uses advanced hashtag analytics, media monitoring and social media analytics to get in-depth Instagram Analytics about any Instagram Business Account, even if you don’t have login information for it.
Keyhole is one of the only products that tracks Personal Instagram accounts, allowing you to access account and follower insights about any account on Instagram, be it yours, a partner’s or your influencer’s.
Track every important Instagram conversation with advanced Instagram hashtag analytics and understand who is joining the conversation and what they’re saying.
It also gives you report on Instagram Story Analytics – how many people viewed, skipped and exited each one of them.
Key Hole is all about real-time engagement and reach metrics so your data is always accurate and ready to go. Each report can be exported as PDF and CSV reports.
Apart from these 3 Instagram Analytics Tools, there are many more equally powerful tools which you can also consider to use {Curalate, Union Metrics and SquareLovin}.
How to Use Instagram Insights (in 9 Easy Steps)
Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy.
You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially.
In this post, we’ll go over everything you need to know about Instagram Insights and how to leverage it to improve your Instagram profile.
What is Instagram Insights?
Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy.
Why use Instagram Insights?
Instagram Insights allows you to get access to important user engagement data for your business profile. It’s not just enough to know the raw numbers, such as the amount of likes you get for one post. It’s important to understand your audience, too.
That’s where Insights comes in. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but you're much more likely to hit the mark when you can validate assumptions with cold, hard facts.
Data and analytics help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.
Social media isn't any different from other aspects of your marketing in the sense that it can be measured and improved upon. That's why you'll be able to create a more effective Instagram strategy using Instagram Insights.
To use Instagram Insights, you must first have a business profile. The good news? If you're already using a personal account, you can switch to a business profile right from your phone. Here's how to convert your account in a few simple steps.
How to Get Access to Instagram Insights
- Open up your profile on the Instagram app.
- Access the Settings page.
- Tap 'Account.'
- Click 'Switch to Professional Account.'
- Choose your category and click 'Done.'
- Optional: Switch to a Business account.
- Optional: Connect your Facebook page.
1. Open up your profile on the Instagram app.
You can convert your Instagram profile to a Business account directly from your Instagram mobile app. First up, open up the app and click on your profile picture on the bottom right-hand corner of your feed.
2. Access the Settings page.
Next, it’s time to head to Settings. On your profile, click the hamburger icon on the top-right corner.
On the pop-up, click “Settings.”
3. Tap "Account."
A list menu will come up. Tap “Account.”
4. Click "Switch to Professional Account”.
By switching to a Professional account, you can get access to Insights immediately — even if you’re not a business.
5. Choose your category and click “Done.”
Choose the best category that describes you. Once you’re finished, click “Done.”
After, go back to your profile. Here’s what it will look like:
As you can see, you can immediately access Insights with a Professional account. If you’re a freelancer or content creator, you can stay as is, or you can take the extra step of switching to a Business account.
6. Optional: Switch to a Business account.
If you’re a business, organization, or brand, you’ll want to take the additional step of turning your Professional account into a Business account.
A Professional account gives you full access to Insights, but is designed for independent digital creators. A Business account is more apt for companies.
Note that turning your account into a Professional account always comes before switching to a Business account.
To turn your account into a Business account, click the hamburger menu in the top right corner of your profile. Click “Settings,” then “Account.” At the bottom, click “Switch Account Type.”
Then click “Switch to Business Account.”
Done! You’re now a Business account with access to Insights.
7. Optional: Connect your Facebook page.
Lastly, if you have a Facebook Business page, it’s important to connect it to your Instagram Business or Professional account. To do so, go to your profile and click the “Edit Profile” button.
Under “Profile Information,” click “Connect Facebook page.” Follow the prompts to connect your Page or create a new one.
Be sure to already have a Facebook account prior to connecting your page.
Click here for instructions for setting up your Facebook Page if you don't already have one.
Once you’ve set up your Professional or Business Account, you can begin to use Instagram Insights.
Before we get into specific instructions for using it, however, here are the analytics on this channel that marketers need to know and understand — and how to use them.
Instagram Insights Explained
Let’s look at Instagram Insights from a bird’s eye view and zoom in piece-by-piece.
Insights Overview
Insights Overview is the “home page” of Instagram Insights. Here, you’ll see how you’ve fared overall.
You get several pieces of information on this page:
- Date Range: This represents the days and weeks of data on the screen. You can change the amount of time by clicking “Last 7 days” on the top left-hand corner.
- Information: If you’re ever lost or don’t know what something means, you can click on the “i” button on the top right-hand corner and get definitions for the terms on the screen.
- Accounts Reached: Accounts Reached refers to the number of unique users who have seen your content — posts, stories, reels, videos, Live videos, and promoted ads — at least once.
- Accounts Engaged: Accounts Engaged refers to the amount of users whom 1) you’ve reached and 2) interacted with your content in some way. Interactions can include likes, saves, comments, shares, and replies.
- Total Followers: Total Followers refers to the number of people who follow you.
- Content You Shared: This section gives you the overall number of posts, Stories, reels, videos, Live videos, and promotions that you’ve shared.
Now, let’s go into “Accounts Reached,” “Accounts Engaged,” and “Total Followers” in more detail.
Accounts Reached
In Accounts Reached, you’ll see more specific information about the users who have seen your content and interacted with your profile in some way or form.
Lets’ break down the different pieces of information you’ll find in this page.
- Reached Audience: The reached audience section shows you how many unique users have come across your content. Your reached audience will be broken down by follower status, gender, age, countries, and cities. You can also see the amount of people you’ve reached via ads and promotions.
- Content Reach: The content reach section allows you to see which types of posts have reached the greater amount of people. You’ll first see a graph with the number of people who’ve seen your posts, stories, reels, IGTV videos, and Live videos. Underneath, you’ll see your individual top-performing posts based on reach.
- Impressions: Impressions refers to the number of times all of your posts have been viewed — including repeat views by the same users.
- Profile Activity: Profile activity breaks down the actions users take after visiting your profile.
You can see the number of website taps, business address taps, call button taps, email button taps, and text button taps. For these metrics to show up, however, you have to have set up those buttons.
Accounts Engaged
Accounts engaged refers to the number of users who interacted with your content beyond just watching it or scrolling past it. Let’s break down the sections on this page.
- Engaged Audience: The engaged audience section shows you how many unique users have liked, commented, saved, shared, or replied to your content. Your engaged audience will be broken down by follower status, gender, age, countries, and cities.
- Content Interactions: The content interactions section shows you the total number of times people have liked, commented, saved, shared, or replied to your content. It then breaks down this number on a per-post basis. You’ll also see your top-performing posts per category.
Total Followers
The total followers page of Instagram Insights allows you to see the total number of users who follow you. You can also see follows, unfollows, top locations, age ranges, and genders.
Under total followers and its demographic breakdown, you’ll then see one more section: most active times.
- Most Active Times: The most active times section shows you the hours and days that your followers are most often on Instagram. This allows you to determine the best times to post so you can engage the greatest amount of followers.
How to See Post Insights on Instagram
To see post insights on Instagram, navigate to your Instagram profile and click the button that says “Insights” right above your posts. Alternatively, click the hamburger menu on the top right-hand corner and tap Insights. There, you’ll be able to see Insights for all of your posts, reels, live videos, and more.
Next, let’s go over how you can see insights for individual posts on Instagram.
How to See Insights for an Individual Post
- Navigate to your profile.
- Navigate to the individual post you’d like to see insights for.
- At the bottom of the post, there will be a banner. Tap View Insights.
- You can now see how many likes, comments, shares, and saves your post received.
How to See Insights for a Reel
- Navigate to your profile.
- Navigate to the individual reel you’d like to see insights for.
- At the bottom of the reel, there will be a banner. Tap View Insights.
- You can now see how many plays, likes, comments, shares, and saves your reel received.
How to See Insights for a Story
If your Story is currently live on your profile:
- Navigate to your profile.
- Click on your profile picture.
- Scroll up on the story.
- You’ll immediately access insights for that Story, including replies, exits, link clicks, forwards, and more.
If your Story has already expired or more than 24 hours have passed:
- Navigate to your profile.
- Tap the Insights action button at the top of your post grid.
- Under Content You Shared, tap the row of Stories you’ve shared in the past.
- Swipe up on the individual story you’d like to see insights for.
How to See Insights for a Live Video
If you’ve just finished your Live video:
- Tap View Insights immediately after finishing your video.
- You’ll now be able to see the number of viewers, likes, drop-offs, comments, and other interactions.
If you broadcasted your Live video in the past:
- Navigate to your profile.
- Tap the Insights action button at the top of your post grid.
- Under Content You Shared, tap the row of Live videos you’ve shared in the past.
- Click on the old Live video you’d like to see insights for.
How to See Insights for a Video
- Navigate to your profile.
- Click the Play triangle button (▶) right above your post grid.
- Tap the video you’d like to see insights for.
- Tap the horizontal (⋯) or vertical (⋮) three dots on the corner of the video.
- Tap View Insights in the pop-up menu.
Next, we'll get into how to use Instagram Insights in your day-to-day.
How to Use Instagram Insights
Instagram Insights is a fantastic tool, but it can be hard to know what to do once you gain access. Here are some of the most useful ways you can use Insights as you grow your Instagram profile.
1. Measure reach.
Click the Accounts Reached section. As mentioned, reach reflects the number of unique users that have seen any of your Instagram posts.
Within this category, you'll see insights for:
- Top Posts: The posts that generated the most reach.
- Top Stories: The Instagram Stories posts that generated the most reach.
- Top IGTV Videos: The IGTV videos that generated the most reach.
- Impressions: How many times your posts were seen.
- Profile Activity: Profile visits, website taps, and other activity.
Some of these insights can be expanded for more insights.
2. Track profile visits and followers.
On the Accounts Reached page under Account Activity, you'll be able to see Profile Visits.
Profile Visits reflects the number of times your profile has been viewed.
Find out how many of your profile visitors are turning into followers by dividing your number followers by the number of visitors. Track this number over time to find out whether your “conversion rate” is increasing or decreasing.
3. Determine website clicks.
Website Taps can also be found under Accounts Reached > Profile Activity. This insight reflects the number of times any links you've included in your business profile have been clicked.
5. Track content interactions.
Navigate back to Insights Overview and tap Accounts Engaged. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type.
Likes speaks for itself, reflecting the number of users who liked your post. As with likes, Comments reflects the number of comments left on your post. Saves highlights the number of unique users or accounts who saved your post. If any of these numbers are low, it’s important to reevaluate your Instagram strategy.
6. Track your followers.
Navigate back to Insights Overview and click Total Followers. You'll then reach the Follower Breakdown page.
This page reflects how many followers you've gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.
7. Learn which actions were taken on your post.
To view insights for a specific Instagram post, start by visiting your profile. Tap on the post you'd like to look into, then click View Insights below the image
Under the “Profile Activity” section, you’ll find out the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.
8. Use "Reach" to see where your post showed up in feeds.
Previously named “Discovery,” Reach indicates where your post was seen — or discovered — the most, including how many accounts weren't already following you when they first saw the post.
This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user's home feed, a search, your profile, a location tag, or a hashtag.
Reach insights also include data on a post's reach — which reflects the number of unique accounts that saw your post.
9. View Story insights.
Instagram users with a business profile are able to view insights into their ephemeral Stories.
To view your Story insights, navigate back to Insights and scroll down to Content You Shared section on the Insights Overview page.
Scroll down to the Stories section, and you'll be able to see insights for older stories, as well as any that have not yet expired.
Next, we'll get into the more specific insights you can explore.
Impressions
This insight represents how many times your Story was seen.
When viewing these insights, keep in mind that you're able to add multiple images or videos to your Story.
When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.
Let's say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.
The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.
Reach
This insight reflects the number of unique users that have seen your Story.
Taps Forward
This insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.
Taps Back
This insight reflects the number of times a user taps your Story photo or video to go back to the previous piece of media.
Replies
This insight reflects the number of times users send messages through the Send Message text box on your Story.
Swipe Aways
This insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for "tap forward," which reflects users skipping ahead to your next piece of Story media.
Exits
This insight reflects the number of times a user leaves the Stories section entirely to return to the home feed.
Measuring Your Effectiveness With Instagram Insights
Now that you know how to access data to inform your strategy with Instagram Insights, you can analyze that data and determine what's working for your audience (and what's not). From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks.
Editor's Note: This post was originally published in January 2018 but has been updated for comprehensiveness.
Topics: Instagram Marketing
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How to view Instagram statistics 2022
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Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio.
Where is this statistics and how to do it on Android and iPhone?
Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.
👉 How to make a business account on Instagram
How to make statistics on Instagram account
You will get statistics of the photo and the whole account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done.
But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.
How to view Instagram account statistics
After transferring to a business account or an author account, you will see the inscription “View professional panel” and the “Statistics” button at the top.
If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.
If you click "View professional panel" - then you can see all the tools for working with a business account / author account. Including there will be a line "all statistics".
The third way to view Instagram statistics - in your account, click the three bars on the top right and select "Statistics"
Instagram account statistics can only be viewed from the current moment. Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.
What do statistics mean and how to use them for promotion on Instagram?
Statistics are needed not only to track the progress of an account, but also for potential advertisers who ask for the Reach and Engagement of an account before buying an ad.
What does Instagram stats mean?
On the main screen, you can select the period from the top - statistics for the last 7 days or 30 days.
Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times. Therefore, Reach will always be less than Impressions.
👉 Instagram reach: what is it and how to increase it?
Click on Covered accounts and more detailed statistics will open.
Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.
Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)
Here you can also see which posts were the most popular in terms of reach.
And if you press the triangle bracket 9 on the right0013 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.).
Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.
Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (email, store, phone, etc.).
YOUR AUDIENCE
Return to the first Instagram Insights screen. In the Your Audience section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.
Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).
Below are statistics by location, age and gender.
Peak periods - time (days and hours) when followers were most often on Instagram.
CONTENT YOU POSTED
Go back to the first Instagram Statistics screen. In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).
This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.
How to view post statistics on Instagram
To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".
The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.
Saves - how many times the "save" button was pressed.
Visits to profile - how many times they went to the account from this photo.
Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers.
To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.
If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.
Profile visits - how many people went to your account after seeing this post
Reach - how many people saw your post.
Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.
From main page - how many people saw the post in the feed
From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.
From profile — how many people saw the post by logging into your account
From hashtags — how many came from hashtags
From “other” - all other sources
Instagram Stories statistics
In a personal account, you can only see the total number and accounts of those who saw your Stories. To do this, swipe up from the bottom of any Story on Instagram.
After switching to a business or author account, you will have detailed statistics for each Instagram Stories. What does each statistic mean?
INTERACTIONS
Total statistics on the number of reactions to your Stories:
Replies — how many people answered you in Direct on this Story
Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.
Visits to profile - how many times after this Story they went to your account.
REACH STATISTICS
Here you will see statistics on how many people see your Stories and how they find them:
Accounts covered by this Story (Reach) - total number of people who saw this Story
Impressions - how many times this Story was viewed .
Subscriptions — how many subscriptions after this Story.
Navigation = back + scroll forward + jumps to next Story + exits0003
Forward - Number of taps forward to view your next Story
Next Story - Number of scrolls to the next account's Stories. Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account.
Exits — number of exits from the Stories view mode. Again, you can see the statistics of how the Story was able to keep the attention of subscribers.
How to use Instagram account statistics?
Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.
Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer. Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow. Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example).
Even though many of us have a smartphone as an extension of our hand, we still scroll through Instagram less when we are on vacation, it’s summer outside, etc. Therefore, do not rush to arrange another giveaway or pour extra money on advertising if your coverage decline is seasonal.
But do not abandon your account, if necessary, make pending posts for the holidays. Then even if you yourself are resting, you will still flicker in the feed of subscribers.
You will have the most reliable statistics a year after you make it. Therefore, it is best if you monitor your indicators on Instagram and write them down separately, noting what you did - cheating, advertising with bloggers, advertising (targeting), other promotion methods.
Instagram post statistics – how to view and analyze correctly
Those who use an Instagram* profile to grow their business and generate income need to feel their audience not only at the level of sensations, but also at the level of more accurate indicators.
Tracking the statistics of publications, you know exactly what content the audience prefers more, on which publications the live response from readers is more active, as well as what days and hours are best to post.
Gathered together ways to view and automatically collect statistics of publications on Instagram*, decipher metrics and options for improving performance.
They also talked about a service that will make your analytics enjoyable.
How to enable Instagram post statistics*?
There are two ways to connect and study Instagram* account statistics:
- through the built-in analytics of Instagram itself*;
- through Instagram's dynamic reporting service* DataFan .
Posting statistics on Instagram itself* is only available in the business or Author profile. If a business profile has not yet been connected to your account, go to the settings, the “Account” submenu, scroll down to the bottom of the page and you will see the option to switch, the option is highlighted in blue. The whole process is described in detail in the article “Instagram Business Profile Guide*” on our blog.
After the profile is converted to business format, all statistics will be collected automatically.
DataFan can collect data from 5 social networks and 4 advertising accounts: Instagram*, VK, Facebook**, Odnoklassniki and VK Ads, Facebook* Ads*, myTarget, TikTok Ads.
For them, internal reports of the service and templates for working in Google Data Studio are available.
You need to start collecting statistics of publications on Instagram* through the special DataFan service by connecting your account to the system. Select a social network in the data sources, the service will ask you to log in. In the future, connection to the account is carried out without additional authorization.
Selecting social networks and advertising platforms in DataFanThe selected report will appear in the "Control Panel" section in the list of connected publics and advertising accounts. You will need to wait until the information is pulled into the dashboard. But not for long, you hardly have time to pour a cup of coffee :–)
Connected publics and advertising accounts on the main DataFan panel Now you can analyze data inside the service and upload a report in JPG, PNG, PDF formats. You can also create a customized report in Google Data Studio or upload data to Google Spreadsheet or Power BI.
Please note that your profile must be connected to a Facebook page*. If your Instagram* account and Facebook* page are not linked by the same chain, the Business Profile Guide mentioned above has a detailed description of how to fix this.
The dataset in DataFan is information about one of your accounts. The system will download the data about the page on Instagram* once, the next time it will not be necessary to download it. Just select the desired set - your Instagram page *, create an internal template report and use it every day, the data will be pulled automatically. It will be just as easy to update them in templates for Google Data Studio.
How to view and decipher post statistics on Instagram*?
So, the statistics began to be collected somewhere. Question: "Where?"
In the Instagram app itself* , post statistics can be viewed in several ways.
But this article is about the statistics of posts, so we will go the other way.
Instagram post statistics*: go to any post, click "Statistics" under the photo/videoHowever, you can see the posting statistics on Instagram* in the general account statistics.
In the statistics, select "Covered accounts", scroll down and find popular publications. Here you can choose to show coverage or interaction with the publicationLet's find out what is encrypted under obscure icons and values. By tradition, we will first decipher the statistics of the post on Instagram * .
For convenience, let's divide the statistics page into three blocks to find out what the posting statistics on Instagram means*The first block includes four indicators:
- likes - how many readers liked the publication;
- comments - how many comments users left under the post;
- reposts - how many times users have posted this entry in their Stories;
- saves - how many times readers have added an entry to "Saved".
The second block shows how many times users interacted with the post: they became interested and went to the profile or another action when placing this post as an advertisement.
Now let's decipher the third block of Instagram post statistics*. It reflects how many people see your content and where they find it:
- account coverage - how many users saw the post, repeat views from one user are not counted here;
- impressions - and here the total number of impressions is counted, even if the post was viewed several times by the same person, below is where users found your post - in their feed or when they went to your profile;
- subscriptions - the number of new subscriptions to your account after the publication of a particular post.
So, the main metrics can be viewed and checked in the statistics of the application itself and entered manually into your data tables. But what to do when you don’t have time to collect data every day or the client requires full-fledged visualized reports instead of screenshots from Instagram*? For this, a special dynamic reporting service DataFan was created, which will eliminate the need:
- manually collect data daily, even when you are on vacation;
- have the skills to create beautiful reports and graphs;
- analyze publications more deeply (best post, best time to post, reader engagement in different posts and post types, focus on promotional posts).
Features of statistics of publications and stories on Instagram* collected through DataFan
We figured out the "Statistics" button under the post, now let's see how to find out the statistics of publications and stories on Instagram* via DataFan .
You can view the metrics in an internal report or create a data set in a template for Google Data Studio. It can be found under Connectors - Google Data Studio.
Report templates for Google Data Studio in DataFanIn the finished report, you can view statistics both for the account as a whole and separately for publications and stories.
Instagram post statistics* in the DataFan report Instagram story statistics* in the DataFan 9 report0279 The statistics of the standard instrument differs from the statistics collected by the DataFan service. The system tracks the reach and engagement of all publications for the selected period and provides you with the result of the analysis: the best post in terms of reach and the best post in terms of user engagement.
What is the advantage: the service will calculate everything for you, unlike the statistics of posts on Instagram itself*, where you have to track it manually.
You can read more about this in the articles “How to increase your reach on Instagram*?” and “How to calculate and increase engagement on Instagram*”.
In the DataFan report, you can see:
- the number of posts for the selected period by day;
- the ratio of publications with different types of content: with photos, videos, etc., which type of content your audience accepted better than others;
- analysis of the number of reactions for the selected period;
- the number of users who saw the account's posts, as well as the total number of post views per day;
- which day the user activity was the highest;
- separate statistics on advertising posts and other data.
Using the settings in Google Data Studio, you can add and remove sections on the chart: for example, if you are not interested in the statistics of comments on Instagram posts*, then remove them from the general chart.
Let's summarize once again what are the key differences between the statistics in Instagram itself* and the statistics collected through DataFan:
How to understand and improve Instagram* post statistics?
The first thing you shouldn't do is rush into the pool as soon as you see your statistics, and it turned out to be not what you expected. Collect data for at least a month to clearly understand the picture. And for some accounts, statistics should be collected for at least a year. Consider the promoted product: if it is a seasonal product, for example, Christmas trees, then, despite other interesting content, the peak of activity will still be after September, and in early March.
As soon as you start collecting statistics on posts on Instagram* (and it will start collecting only after connecting a business account), pay attention to the following points: constantly - maybe, in your case, these will be posts with a link to IGTV with product reviews or videos about the provision of services;
What will this knowledge mean to you? A clear understanding of what your content plan for publications should be: you will know exactly when and what to publish.
If you're just exploring the world of Instagram business accounts*, you might think that your post reach should be close to 100%. This is not true. Coverages of 30-60% of the total number of subscribers are considered good.
