How to put an instagram account in your bio

How To Add Profile & Hashtag Links To Your Instagram Bio So You Can Finally Give Your Faves A Shoutout

Life

by Alli Hoff Kosik

March 21, 2018

Instagram

When the word "hashtag" first worked its way into regular conversation amongst my peers a few years ago, I distinctly remember being extremely confused by it. It looked like the pound sign on a phone keypad, after all. However, a more social media savvy pal explained it to me in terms of categories, which helped" "Picture everyone you know typing out their favorite color and then adding the hashtag #favoritecolor." I started to catch on. Less than a decade later, the use of hashtags has become second nature to so many of us (myself included!), and our favorite social media platforms continue to create opportunities for us to use them in our social sharing. Instagram, of course, is no exception, and once you hear about their new update, I'm sure you'll want to know how to add profile and hashtag links to your Instagram bio.

According to a rep from the 'Gram, the app will introduce the ability to include live hashtag and profile links on Insta bios beginning Mar. 21. How will this enhance your Instagram experience? Basically, it will give you the chance to be even more descriptive in your bio, as well as let users easily navigate to profiles and hashtags you link to. If, for example, you're a blogger who manages a second Instagram profile specific to images from your blog, you'll now be able to link directly to that other profile from your primary bio, making it that much more seamless for fellow 'Grammers to engage with you across multiple feeds. Cool, right?

Instagram

Here's how you can make it happen:

1. Tap "Edit Profile"

Open your own feed. (Who's that cutie in all your selfies?) Below your post, follower, and following counts, you'll see a button labeled "Edit Profile." Tap it!

2. Start Editing

If you've ever tweaked your profile, this part should be familiar to you. Tap the "Bio" section and start typing like you would normally.

3. Tag A Profile

If you want to link to another Instagram feed or account through your bio, simply type the @ symbol. A list of recommended accounts will populate in the typeahead. Keep typing until you find the one you want, then select it. It's important to note that when you mention someone else's profile in your bio, they'll get a notification. At that point, they can opt to remove that link from your bio. Their profile name will still appear in your bio, but it won't actually be linked. Make sense?

4. Add A Hashtag

Just like tagging a profile, adding a hashtag to your bio is as simple as, well, typing it. Add in the all-important # symbol, then start keying in your hashtag of choice. A list of recommendations will populate if you need a little help!

5. Save

Once you're happy with the profile and hashtag additions you've made to your bio, click "Done" in the upper-righthand corner of the screen.

6. Test It Out!

Your updated bio should now pop up on-screen. The biggest change you'll notice? The hashtags and profiles you added in the editing step will appear in blue type — a telltale sign that when you tap them, the Instagram engine will take you to a collection of other similarly tagged profiles and photos or to a different profile entirely (but one of your choosing, of course). And that's exactly what's going to happen! Tap the hashtags and profile links to see the new feature in action.

The Instagram team says they've decided to add this feature as a result of the excitement that came over the 'gramming community when the platform launched the hashtag following feature in December — and I think they're really on to something here! If social media is supposed to be about creating your distinct personality to share with others (and not having FOMO and comparing yourself to others), why shouldn't we have maximum opportunities to build out our bios?

How to Add a Link to Your Instagram Bio

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Braden Becker

Updated: April 27, 2021

Published: September 16, 2020

Every social network makes it clear how to put a link in your bio on their platform -- except Instagram.

Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer's official page. Facebook allows you to tag a number of different businesses, interest pages, and people in your "About" section, so you can let friends know who you work for, what brands you like, your alma mater, your relationship status, and so on.

What about Instagram?

Until recently, Instagram didn't give you a ton of space to brand your profile with hashtags and profile handles -- you could only link to their respective pages in photo captions. Websites were the only types of links you could put in your bio (hence the common phrase "link in bio").

What does "link in bio" mean on Instagram?

If an Instagram user addresses their audience with the phrase "link in bio," it means they are directing them to go to their Instagram profile's bio section to access the clickable URL for the website they're promoting.

"Link in bio" is essentially a call to action, promoting more information available outside of Instagram's parameters.

But Instagram recently gifted us two new features: linkable profiles and hashtags, right in your bio. You can now add them alongside the link to your website.

How to Add a Link to Your Instagram Bio

Open your Instagram mobile app.
Visit your profile by tapping the person icon on the bottom right.
Tap "Edit Profile" at the top of the screen.
Write a custom description in 150 characters or less.
Add a brief link to your website in the form of yourdomain.com.
Add links to other profiles by tapping "@" followed by the profile's handle.
Add hashtags by tapping "#" followed by the hashtag you associate with.
Tap "Done" to save your bio.

Note: The instructions above apply to the latest version of Instagram -- 37.0 on iOS. You can also edit your bio on Instagram's website by navigating to your profile and clicking "Edit Profile" next to your name.

On the screen to the left, below, you can see how Instagram suggests popular hashtags as you edit the bio text field, just like it would when you add a hashtag to a picture's caption. On the screen to the right, you'll see the profile of a person who uses hashtags, profile links, and websites in her bio.

Images via Newsweek

Things have changed at Instagram as of late, and you now have options to link to other pages you identify with right beneath your Instagram profile picture. But keep in mind that users who don't want their profile tagged in others' bios can opt to untag themselves.

It's best to reserve this space for the accounts you know would agree with the association you're making.

Editor's note: This post was originally published in March 2018 and has been updated for comprehensiveness.

Topics: Instagram Marketing

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How to properly style the Instagram profile header

The Instagram profile header is the first thing a user looks at in your account. By the first lines, a person understands what kind of page it is and whether it is interesting to him, so it is important to write a well-written description and briefly present the brand to the visitor. In this article, we will look at the main sections that you need to pay attention to and analyze them with examples.

What is an Instagram profile header nine0007
How to design a profile header on Instagram
Secrets and life hacks for a beautiful hat
Good and bad examples of profile header design
Conclusion

What is the Instagram profile header

The profile header, or bio is a small block above the user's feed, where you can add an avatar, nickname, name, activity description, link and text no longer than 150 characters: emoji, hashtags, mentions. nine0004 An example of a profile header in the mobile version of Instagram

And this is how the header is displayed in the desktop version:

Why it is important to make it right

The profile header must meet several requirements:

Informativeness. The brand is easy to find in the Instagram search by name or keywords. The theme of the channel is clear from the description. Also, the user can ask the company a question through links in direct, messenger or by phone number. nine0007
Attractiveness. Profile and cap meet the criteria for uniform design. The description and posts stand out from the competition.
Trust. Text and avatar should show users that you have a legitimate business and you are not involved in fraud.
Literacy. Check the text for errors and follow the rules for writing posts.

Recommended reading! Learn how to grow Instagram:

“ Who are the guests on Instagram and how to set up ads on them ”,
" How to get followers on Instagram in 2021 ",
" How to use Instagram Guides to promote organically",
« Instagram Trends 2021 to Make Your Account More Engaging for Followers »,
« How to create a content plan for Instagram. Rules, tips, examples ”,
« How to Create Instagram Templates: Creative Guide ",
" What to post on social media for businesses: 23 post ideas for every day + bonus ",
" Story Ideas: A Selection of 45 Ideas",
" Opportunities and interesting features of Instagram Stories ",
" How to create an Instagram chatbot for business ",
" Business promotion on Instagram for stores: detailed instructions ",
« What is advertising on Instagram and how to set it up ",
" Effective Targeted Facebook Ads - Tips",
« What Instagram statistics consist of and what it affects ».

How to design a profile header on Instagram

And now let's look at the elements of the header and find out how to properly create an account.

To create a header, click "Edit profile" on the account page.

Avatar

The first thing a user notices is the avatar. Its size is 180 x 180 pixels, so you can't use small details. The image and text must be visible both on the desktop version of the app and on the mobile version. nine0004

If you have a personal blog, add your portrait to the avatar so that the user understands who the owner of the account is and with whom he will communicate.

And if you have a business account for a company, use a product image or logo. So users will be able to see the identity and understand what kind of brand is in front of them. You can also add a photo of an ambassador, a company representative or a picture of a mascot.

Note. Logomark is a logo icon, but without letters and numbers.

Nickname and name

It is desirable to include the brand name and keywords in the nickname. This will help the user to quickly find a company or person in the Instagram search.

The nickname is written in Latin, so try to avoid ambiguity if the word should sound in Russian. For example, the letter "ya" is found in such variants: "ya", "ja" or "ia". Because of this, it will be difficult for the user to find you in the search. What to do: Tell users how to properly search for a company. nine0004

Here is a screenshot of an account whose name uses the key query "bank" in Latin.

In the description, you can specify the name of the company, keywords about your activities, or the name of the brand representative.

The name can be written not only in Latin, but also in Cyrillic.

Instagram profile description

This is brand information that helps the user understand which page they have landed on. Consider the sections that can be added to the profile header.

Activity category

This is a brief description of the Instagram profile - what the company does.

The categories that can be selected in the settings are shown below. You can add a suggestion from the recommendations or use the search. nine0004 Instagram account category settings

Blog or brand presentation

This is text that can contain up to 150 characters.

Note. Emoji, mentions and hashtags are also added to the text.

If you have a personal blog, tell us about your interests, about yourself and share contact information.

Important! Communicate with your subscribers in the same language. No need to use terms and complex language, write in simple words. How to create effective texts, look at examples of cool copywriting - in our article.

And if you maintain a company account, show the USP, product features, add the address and contacts, which, for example, can be placed in a multilink: website, social networks, video materials, and the like.

Important! The Instagram app hides part of the text, so the user will see the first 123 characters, as in the example below.

Mention

This is a link to another profile - this can be your side project, a page with promotions, or an account of a company representative. The mention is written through the "@" symbol.

Below is an example of how mentions can be used in the description. nine0004 An example of how you can use mentions in the description of the author's profile

And this is a mention in the description of the company account. Thanks to several profiles, the brand was able to separate two activities: creating family photo albums and making craft boots.

Hashtag

Helps users find posts on a specific topic: brand query, selection, review, promotional tag, and the like. For example, if you have book reviews in your feed, add a tag by which the user can explore the relevant posts. nine0004 An example of a branded hashtag in a profile description

Link

This can be a multilink, deep link or URL, a leading site, messenger, video hosting, marketplace, and so on.

Important! Use a deep link if the link leads to a specific page. URLs with UTM tags are completely out of line and look ugly.

Below is a bad example of adding a link:

If you only provide a link to a website or messenger, it will be difficult for the user to find other useful information. Therefore, we recommend adding multilinks. nine0004 An example of a multilink in a profile

To create a multilink, use the landing page builder in the SendPulse service. In just five minutes, you can add the necessary data and publish a mobile landing or landing page.

Builder allows you to work with text, buttons, covers, images, products, videos, payment options and FAQ. The landing page can also be linked to free CRM, chat bots in messengers and email. Thus, you can create an omnichannel system at all stages of the sales funnel. nine0004 Ready-made multilink template option in SendPulse

Simple yet powerful landing page builder

Create a mobile landing page, an online store or a multilink for Instagram and promote it through chatbots in messengers, email and SMS - all on one platform!

Call to action

Add a call to action to your header to motivate users to contact you. For example, "Reserve a seat", "Make an appointment", "Contact us", "Subscribe", "Participate". nine0004 Placement of a call to action in the header of the profile

This is a variant of the call to action under the link. This method helps users see the call if part of the text is hidden.

Here, a call to action has been added to the company address - a line in the "Exact address" settings. Remember that all text on this line will translate to maps and show the location of the company.

Company address

To add an address in the description, you will need a business account. On your page, click "Edit Profile", then go to the "Methods of Contact" section and select "Company Address". nine0004

After entering the data, be sure to check "Show contact information" - and the address will appear on the page.

You will see a window where you can enter the exact address, as well as specify the postcode and city.

Below is an example of displaying an address in an account description:

Important! The address works as a link. When you click on it, the user opens maps on which he can see the location of the store or company office. nine0004

Contacts

Contact information can be added in the settings by entering a phone number, email and WhatsApp link.

Important! Contacts are displayed in the application on the smartphone as buttons.

Example of contacts in the account: phone number and email:

Contact information option with email:

Note. Facebook has launched new products, for example, the “WhatsApp” button appeared in the Instagram application, which redirects the client to the messenger so that he can ask a manager a question or start chatting with a chatbot. nine0004 "WhatsApp" button for linking two applications

This is a link between WhatsApp Business and Instagram:

You can add a phone number and a link to WhatsApp in the "Methods of communication" section:

Discover the chatbot on Instagram

Convert subscribers into regular customers, automate communication with them and improve sales. nine0004

Buttons

Several buttons can be added to the description: "View store", "Order food", "Book" or "Reserve".

In a business account, you can create an online store with goods. To do this, go to "Settings" and go to the "Company" section. At the bottom of the page, there will be a link to "Set up Instagram Shopping".

Instagram Shopping is a set of features that allow the user to make purchases through the app. You can set up an online store with product cards and transfer a subscriber to a website or an online checkout. Also, in the posts, you can put a mark on the product so that the client can study it in more detail. nine0004

Recommended reading! Learn how to sell on Instagram.

You will see a window where you can start adding products:

Below is an example of displaying a button for a store:

other action buttons we talked about above. With their help, you transfer the user to a partner service, where the client orders food or makes a reservation. nine0004 Customizing action buttons

This is an example of account action buttons:

A chatbot for Instagram has been added to the SendPulse service. By clicking on the "Write" button, the user starts a direct communication with the chatbot.

With it, you can unload technical support time and automate the process of communication with the client. You can also create a script that will help you advise the user on all products, inform the client about new promotions and send a link to pay the bill. nine0004

Recommended reading! Learn how to set up a chatbot on Instagram.

Secrets and life hacks for a beautiful hat

On Instagram, you can decorate your hat with the help of additional services. Consider options for creative solutions.

Change font

To create interesting text, change the font using the following tools.

Services - Piliapp, Fine Words, Hype Type, Fonts For Instagram, LingoJam. nine0004 Fonts For Instagram resource interface

Applications - I Fonts - Cool & Stylish Fonts for Instagram, Fonts Art, Fontgram.

For example, the Fonts Art app helps you connect a keyboard with ready-made fonts and change text directly in the Instagram app.

Telegram bots - @TexterAsBot or @TextMagicBot.

Recommended reading! "Bot for Instagram: a selection of useful helpers in Telegram". nine0004

This is an option to use decorative fonts in the description:

Note. Don't overuse decorative fonts. You can highlight the title or less important information with them, but use a readable font for important descriptions.

Add characters

To add characters, you can use a Unicode table, for example in Windows via Microsoft Word. Or use an online resource - Cool Symbol. nine0004

Choose the symbol you like, copy it and paste it into the description.

Change line spacing

Apps4Life service will help you break your description into neat lines by adding line spacing.

You can also download the application and use the service from your smartphone. The service is paid.

Good and bad examples of profile header design

In this section, we will look at good and bad profile design options. nine0004

A good example is an orthopedic mattress store.

At the beginning, you can see a bright logo and a geotag in the account name. The description lists the benefits of the brand and a call to action - you can order it at the link below. The address of the company is also indicated.

A bad example is a factory that makes goods for sleep: mattresses, beds, pillows, and so on.

The avatar has small elements that are difficult to make out. The description is written in solid text - some of the offers will not be visible, as Instagram will automatically hide it. nine0004

The link with the UTM tag is long and does not fit entirely in the line. But in this account there is a store and a button is designed for it.

A good example is beds for cats and dogs.

Benefits are given in the description, however, the first line “Products for pets” can be removed, it duplicates the category of the type of activity. The following is a gift that stimulates sales, as well as information about discounts and a link to the marketplace. nine0004 An example of a header design for a pet products store

A bad example is products for dogs.

It is better to separate the account name with the symbol "|". Next comes the description: the first three points are well done, but the hashtag is not suitable for the header - this is a high-frequency request, and only what is directly related to the account should be added to the description.

Reviews are placed in a separate account - the user will not make a large number of transitions, so it is advisable to review the section with reviews. There is a call below, but the inscription "Direct" can be removed and only a link to WhatsApp can be left. nine0004 An example of bad header design for a dog store

A good example is a travel agency.

A simple and memorable name, except for the ambiguity in the nickname - the word "hike" in Latin is more likely to be written by the user through "h". The description lists the tours that can be booked. Also added a thematic hashtag and a link to the site. The call to action is missing.

A bad example is a guide from Sochi.

The name is good, but the description turned out to be crumpled: it is not clear from it whether the guide works alone or still with the team. All links can be made into a multilink. It is also not particularly correct to use the URL of the resource if you can make a mention of the Instagram account.

The phone number can be specified in contacts and additionally added to the multilink.

Conclusion

In this article, we looked at the design of the profile header and found out what key points attract the user's attention:

The avatar should show your face or reflect the brand: logo, logomark, product image.
Login includes brand name or keyword.
The name reflects the type of activity or the essence of the project for the company. If you have a personal brand, use the first and last name with the addition of a keyword.
The description is the presentation of the brand. You can tell about yourself, your interests or the USP of the company. Be sure to divide the text into lines and add emoji where appropriate. nine0007
Call to action helps people understand what you want from them. Don't forget to add it to the description.
Contacts and links - place contact information in a multilink, and add phone numbers and email to the "Contacts" button.
If you have a large number of products, connect the online store in the application.
Hashtags and mentions. If you have related projects or unique tags, be sure to tell your subscribers about it.

Create multilinks in the SendPulse service, as well as use our other tools: add a free CRM system, send email, Viber, SMS and WhatsApp mailings, connect push notifications, and set up chat bots in Facebook Messenger, VKontakte, Instagram, WhatsApp and Telegram!

Link to another account and hashtags in Instagram bio

Hashtags and links to Instagram accounts (via @) added to the description of any profile of this social network were previously inactive and could not be followed, but the next Instagram update changed situation and now links to accounts of other users and hashtags in the Instagram bio have become clickable. nine0004

I could not ignore this innovation, and from today's article you will learn about when to put a link to another Instagram account in your profile, add hashtags to the description of your Instagram profile, and also how to do it. Be sure to read the article to the end ...

With the advent of the function discussed in the article, Instagram began to send out a notification to its users:

What are these functions for and how to use them? The answers to these questions are below. nine0004

Article content:

Hashtag in Instagram profile description
Profile link to another Instagram account

Instagram profile hashtag

I see at least two reasons why you should put a hashtag in your Instagram bio:

the opportunity to talk about the branded hashtag of the profile so that customers can use it in their publications, and you can post them later find and, for example, repost;

In order to place a hashtag in the Instagram bio, go to section Edit profile on the main page of your account:

As you can see, Instagram again informs me about the appearance of this feature:

add a hashtag:

And save the changes:

After that, the hashtag will be displayed in your profile description and will be clickable:

Done! Now let's deal with adding a link to any Instagram account in your profile description.

Profile link to another Instagram account

Before the innovations discussed in the article, Instagram users could post a link to someone else's account in their profile in field Site section Edit profile . However, with this scheme, following the link redirected the user to the browser version of someone else's account. nine0004

You should add a link to another account to your Instagram profile if you want to redirect visitors from one account to another.

To use this function again, go to section Edit profile on the main page of your account and in the field About me add the account name through the @ symbol:

After saving the changes, the link to the specified account will be displayed in your Instagram profile: nine0004

Using this link, you can go to the specified account right inside the application.

It should be added that the user whose account you marked will receive a notification, and if desired, he will be able to remove the link to his profile:

it will not be possible to navigate through it.

How to put an instagram account in your bio

How To Add Profile & Hashtag Links To Your Instagram Bio So You Can Finally Give Your Faves A Shoutout

1. Tap "Edit Profile"

2. Start Editing

3. Tag A Profile

4. Add A Hashtag

5. Save

6. Test It Out!

How to Add a Link to Your Instagram Bio

Oh no! We couldn't find anything like that.

What does "link in bio" mean on Instagram?

How to Add a Link to Your Instagram Bio

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How to properly style the Instagram profile header

What is the Instagram profile header

Why it is important to make it right

How to design a profile header on Instagram

Avatar

Nickname and name

Instagram profile description

Activity category

Blog or brand presentation

Mention

Hashtag

Link

Simple yet powerful landing page builder

Call to action

Company address

Contacts

Discover the chatbot on Instagram

Buttons

Secrets and life hacks for a beautiful hat

Change font

Add characters

Change line spacing

Good and bad examples of profile header design

Conclusion

Link to another account and hashtags in Instagram bio

Article content:

Instagram profile hashtag

Profile link to another Instagram account

Learn more