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How to promote your channel on telegram


Telegram Marketing: A Guide For Beginners

Telegram is an instant-messaging app with a rapidly growing user base. Despite being relatively new, it’s one of the world’s most popular messaging apps. It’s ideal for marketing purposes, including group chats, media sharing, and bot support. In addition, Telegram is completely free, which makes it an extremely cost-effective way to reach potential customers.

In this guide, we’ll discuss everything you need to know about Telegram marketing, including how to get started and maximize your return on investment.

Table of contents:

  • Using Telegram for marketing
  • Marketing opportunities on Telegram
  • Devising a marketing strategy for Telegram
  • Promoting your channel
  • Monitoring Telegram for data driven decisions
  • Conclusion

Using Telegram for marketing

When it comes to marketing your business over the internet, there are many different tools and platforms at your disposal. Some of these, such as Facebook or Twitter, are well-established and relatively easy to use. However, if you’re looking for a messaging app that provides extra features for businesses and marketers, Telegram might be the right choice.

With Telegram, you can set up groups and channels to discuss your products and services with potential clients or customers. You can also integrate bots into your Telegram account to automate certain tasks, saving you time and effort in the process.

And thanks to its strong security features and cloud-based infrastructure, Telegram is great for keeping sensitive information safe while still allowing you to reach large audiences easily. So if you’re looking to boost your marketing efforts using an innovative messaging platform, then Telegram is worth a try.

Some Telegram statistics:

In January 2021, Telegram reached 550 million active monthly users. It’s one of the fastest-growing apps out there.

Telegram statistics

On average, a user spends just shy of three hours per month on Telegram. That’s longer than other messengers – Facebook Messenger users have a monthly average of 2.7 hours.

With 550 million users, Telegram places as the 10th platform in terms of monthly active users. That’s more than Pinterest (444 million), Twitter (436 million), and Reddit (330 million).

Social media channels by popularity.

Here are the most popular channels:

Most popular Telegram channels.

Telegram was particularly well-received in specific countries, as shown in this table of the iOS App Store ranking under the social networking category:

Countries where Telegram is the most popular.

Finally, it’s interesting to see how Telegram’s popularity is spread out across the globe. For instance, the US makes up just 2% of the entire user base with under 10 million monthly active users.

So, now that you’ve seen some impressive numbers, how about we jump into the nitty-gritty?

Marketing opportunities on Telegram

Channels

A Telegram channel is like a megaphone for your voice. It’s a platform where you can broadcast messages to a large audience with no limitations on the number of channel members.

Only admins can post to a channel, but each member is notified of every new post. This makes it ideal for sharing announcements, updates, or just about anything you want to say.

And since members of the channel can’t see each other as well as the admins, it’s also a great way to keep your audience anonymous.

Here’s how to create your own channel:

Creating your own channel in Telegram.

Then, you pick a name, description, and picture:

Next, Telegram will ask you if you’d like to allow saving content and whether you want your channel to be private or public.

Public channels can be found in search and joined by anyone, while private groups require an invite link to join.

A private channel is perfect for businesses that want to control who has access to their group.

This all depends on the purpose of the channel.

Telegram channels settings.

And you’re done! Now you can begin promoting your channel and inviting new members.

Start monitoring Telegram channels with Brand24. No card required for the free 14-day trial.

Start trial

Groups

With up to 200,000 members, Telegram groups are perfect for businesses and organizations looking for a way to communicate with large numbers of people.

Members can send messages, photos, videos, and voice recordings, making Telegram groups a versatile communication channel. Groups can be either public or private.

Telegram groups are an excellent marketing tool because they allow businesses to easily reach a large audience. By creating a public group, entrepreneurs can make it easy for potential customers to find and join their group.

With a private group, companies can control who has access to their group and use the invite link as a way to generate interest in their products or services. Either way, groups are one of the most powerful marketing channels.

Creating a new group is fairly similar to a new channel:

How to create a Telegram group.

Telegram will then ask you to add new users:

Once you add new users, you’re golden.

Chatbots

Each channel and group *needs* a chatbot to make sure that it functions properly. Admins can only do so much with thousands of users.

Telegram chatbots are handy little programs that can help you with a variety of tasks, from collecting leads to providing customer support or even sending newsletters to existing customers.

BotFather serves as the template for all Telegram chatbots. You can modify it to create one that fits your exact needs. Chatbots are beneficial because they automate some of the interactions you would otherwise have to do manually.

Using a bot saves you time and energy and can help you provide a better experience for your customers. In addition, chatbots can help you run marketing campaigns or collect feedback from your users.

Accessing the bot is a piece of cake:

Accessing the bot in Telegram.

Here’s what the bot dashboard looks like:

Bot dashboard.

After you create your bot, you will be able to access its API:

From then, it’s all you. Creating a bot for yourself will require some programming skills. Fortunately, there are apps like SendPulse which allow you to program your bot with no coding whatsoever.

Of course, there are also open-source ready-to-use bots.

Devising a marketing strategy for Telegram

When planning their next big marketing campaign, businesses often overlook the Telegram messaging app as a potential platform. With its large user base and unique features, Telegram is a powerful tool for promoting a product or service. And with the right approach, any business can devise a Telegram marketing strategy that will reach its target audience and achieve its goals.

Creating a business profile

A business profile is like a resume, but for your business. It should include information about your products or services, your target market, and what makes you unique. In today’s social media-savvy world, it’s also important to make sure your business profile is up to date and looking good.

Telegram is a bit different when it comes to company accounts. There isn’t a dedicated feature for businesses, unlike WhatsApp Business for instance.

Instead, your company will be represented by the aforementioned chatbot as well as admins.

Finding the right target audience

As any marketer worth their salt will tell you, finding the right target audience is crucial for marketing success. Telegram is no different. However, with such a large user base, it can be difficult to know where to start when it comes to targeting your marketing efforts.

Even though Telegram uses phone numbers for registration and IDs for identification, the only thing you can pass to the CRM are the names, which can be changed at any time later.

When starting off, you can add up to 200 people from your contact list. Then, you have to convince others to join in. You have to start promoting your group or channel if you want to reach any meaningful numbers.

Other groups

1. First, find public groups that align with your target audience. There are a number of ways to do this, including searching for relevant keywords and browsing group directories.

2. Once you’ve found some promising groups, take some time to read through the messages and get a feel for the tone and culture of the group.

3. If the group seems like a good fit for your message, reach out to the group’s administrator and ask if you can post about your product or service.

4. When posting in the group, be respectful of the other members and follow any guidelines that have been set by the administrator.

5. Finally, don’t forget to include a call-to-action in your post. In this case, the link to your channel.

If you have something valuable to contribute, such as advice, tips, or resources, don’t hesitate to share it. In most cases, the more you contribute to a group, the more likely you are to get something back in return. And who knows? You may even make some valuable connections that could help take your business to the next level.

Telegram Ads

While Telegram does offer paid advertising, its targeting is limited to public channels. Telegram is all about privacy, which is why you won’t be able to target users with specific characteristics. You can choose languages and interests, but not much else apart from that.

Your ads will be displayed on those which have more than 1000 subscribers as a message, so you can be sure that your message reaches lots of people. As Pavel Durov, Founder of Telegram said, his app generates “500 billion views in one-to-many channels.”

One thing to keep in mind about Telegram Ads is that they require a 2 million euros downpayment, with a possibility of refunding 1 million out of that. This limits small businesses especially when it comes to promotion. The minimum CPM is 2 euros.

Social media

One of the best ways to promote your Telegram business channel is to share it with your followers on other social media platforms. If you have a strong presence on platforms like Facebook or Twitter, take advantage of that by sharing your Telegram channel with your followers there.

You can also share it in relevant online communities and forums. Another great way to promote your channel is to create compelling content that will encourage people to check it out. If you regularly post interesting stuff on your channel, people will be more likely to subscribe and tell their friends about it.

Check out our guide to the best social media analytic tools.

Cross-promotion

If you’ve ever been a part of a Telegram group or channel, you know that they can be very active places. There’s always something new being posted, and it can be easy to get lost in the shuffle.

However, as a business owner, you can use Telegram groups and channels to your advantage by cross-promoting your channel. By working with other groups and channels, you can help to raise awareness of your business and reach a larger audience.

Plus, it’s a great way to build relationships with other businesses and create joint marketing opportunities.

Here are some tips on how to effectively use cross-promotion to promote your Telegram business channel:

1. Find relevant groups and channels to partner with. Make sure that the groups and channels you choose are relevant to your business and target audience.

2. Reach out to the group or channel administrators and pitch your idea. Once you’ve found a few potential partners, reach out to them and explain your idea. Be clear about what you’re offering and what you expect in return.

3. Promote your partners’ content in your own group or channel. Once you’ve partnered with a few other groups or channels, start promoting their content in your own group or channel. This will help to increase exposure for both businesses.

4. Keep an eye on your metrics. Make sure to track your metrics so you can see how effective your cross-promotion campaign is. This will help you adjust your strategy as needed to ensure maximum success.

Paid social media ads

Paid social media advertising is a powerful tool that businesses can use to reach new audiences and promote their products or services.

And with the rise of Telegram, a new messaging app that offers businesses a variety of features to help them communicate with customers, it’s no surprise that more and more businesses are turning to paid social media advertising to promote their Telegram channels.

Here are some tips on how to use paid social media advertising to promote your Telegram business channel:

1. Use relevant keywords and hashtags in your ads. This will help potential customers find your channel when they’re searching for information on Telegram.

2. Promote your channel on other social media platforms such as Facebook, Twitter, and LinkedIn. This will help generate interest in your channel and encourage people to follow you.

3. Use attractive visuals in your ads, such as photos or videos of your products or services. This will help capture attention and make your ad more engaging.

4. Make sure your ad copy is clear and concise and includes a call-to-action that tells people what you want them to do (e.g., follow your channel).

Website

How do you go about promoting your Telegram business channel on your company website? Here are a few ideas:

First, be sure to include a link to your Telegram channel on your website’s home page. This will make it easy for visitors to find and join your channel. You can also include a “Join our Telegram channel” button or banner on other pages of your site, such as your blog or product pages.

In addition, you can use your website to drive traffic by writing blog posts or creating landing pages that promote your channel. For example, you could write a post about the benefits of joining your Telegram channel or create a landing page with an opt-in form that collects leads who are interested in joining.

Monitoring Telegram for data-driven decisions

If you’re not already using media monitoring tools on Telegram’s public channels and groups, now’s a great time to start. Here’s what it can help you do:

  • See what people are saying about your brand in real-time.
  • Track your competition and see what they’re up to.
  • Get insights into customer sentiment and preference.
  • Quickly and easily respond to negative comments or criticism.
  • Engage with customers and build relationships.
  • Stay ahead of the curve and be the first to know about industry news and trends.
  • Save time and money by automating repetitive tasks.
  • Scale your operations as your business grows.
  • Make data-driven decisions based on hard evidence, not guesswork.
  • Using media monitoring tools on Telegram’s public channels and groups simply makes good business sense – after all, knowledge is power!

Media monitoring on Telegram is not much different than on other social media. Make sure to monitor the most relevant keywords for your business as well as branded terms. Taking a look at what the competition is doing is also a great option.

Read more: What is Telegram monitoring?

Start monitoring Telegram channels with Brand24. No card required for the free 14-day trial.

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Conclusion

Telegram marketing may be a new concept for many business owners, but it is a powerful tool that can help to reach a wide audience. Telegram marketing involves using the Telegram messaging app to send messages to potential and existing customers. While the app is primarily known for its personal messaging features, it also offers a number of powerful business-focused features, including the ability to create groups and channels, schedule messages, and track metrics. Businesses of all sizes can benefit from Telegram marketing, and with a little creativity, it can be an extremely effective way to reach new customers and grow a business. Thanks for reading!

How to Create a Telegram Group And Manage it Like a Pro

Telegram has become a popular chat platform among different users from around the world. It works just like most of the chat platforms, such as Whatsapp. But unlike Whatsapp, Telegram offers more opportunities in terms of how you want to communicate with your contacts. You can conduct text and video chats with one person or chat with several people at once by forming a group. The platform has gone further to make it possible for users to create groups and channels which they can make open or private to select members.

There are different reasons for considering a Telegram group. For once, the platform offers everything you will require to build and run a community. You can share various types of content in these groups, including files, texts, and multimedia. In a group, participants are free to share their content as well and comment on conversations. This makes Telegram groups a perfect place to engage and stay in touch with friends, family, or customers.

A user may choose to have as many groups as they wish. The smallest group on this platform can accommodate 200 members. This is suitable for small teams, relatives, or friends. But if you intend to grow your brand through the platform, there is an option for you to do so. To build your brand using the platform, your best option is a group that can host as many people as possible. 

Telegram enables you to form groups that can host up to 200,000 people. When you wish to grow your members to this number, it could be helpful to turn the group into a Telegram Supergroup. This way, you increase your Telegram group limit to the tune of 200,000 members.

What is a Telegram Group and Super Group?

Telegram supergroups are the home of large communities. As mentioned earlier, they can host up to 200,000 subscribers. The advantage of turning your basic group into a supergroup to accommodate your growing community is because the latter is particularly optimized to suit large groups. 

Essentially, you get the opportunity to manage your large community effectively. This is because the company offers advanced community management capabilities in Supergroups that aren’t available in a regular group. For instance, when managing a large community, you require some level of control over the content. But in regular groups, members have the freedom to post anything.

Here is a look at how a supergroup makes it possible to manage large communities:

  • Admin Privileges – Since this is a large group, the creator will require some help to run and manage it. Telegram has taken care of this need by enabling creators to choose multiple admins and assign them the privilege to add or remove members, moderate comments, pin messages on top, e.t.c.
  • Pin Messages – Telegram provides an option for group admins to attach an important message at the top, for instance, group rules, and notify every member of the group.
  • Bots – You can automate some aspects of your group conversations using bots. For instance, you may run games, polls, or make payments using bots.
  • Invite Links – Get new members to join your group by clicking a link. You can dictate whether the new subscribers will see previous chats.
  • Replies and Mentions – Reply to a specific conversation by swiping it across or tag a participant by pressing “@” and clicking their name. The person you mention will get a notification even when they have set this chat on mute.
  • Create Public and Public Groups – Decide whether your supergroup will be open to everyone or specified members. If you create a public group, anyone can search the group using its username and join. But when it comes to the private group, you’ll have to invite the members either by adding their names or sharing the group’s link. Anyone with the link will join your private group.
  • Recent Admin Actions – This feature helps to deter confusion among admins by showing tasks performed by each admin in the past 48 hours. This way, no admin can repeat tasks and the creator won’t wonder who didn’t what.
  • Partial Bans – Telegram has figured out a way to manage those members who might be a nuisance, and they are common in large groups. A Telegram group admin doesn’t need to ban a member out of the group completely. Instead, they can now set them to a read-only mode or impose several limitations on such a user to create order.

Simple steps to create Telegram Group:

1. Install the latest Telegram for Android.

2. Log in, in sidebar press “New Group”.

3. Add at least one of your friends and press continue.

4. Enter name for your group and press create.

5. Tap on the group name.

6. Tap “Add member”.

7. Tap “Invite to Group via Link”.

8. Tap “Copy Link”.

9. Share link with your friends.

TIP: We recommend you to restrict group permissions, so your users won’t be able to change descriptions and icons. There are few steps to do it:

1. Tap on the group name and Edit icon.

2. Tap “Permissions”

3. Slide “Pin Messages” and “Change Chat Info” to the left.

How to add members to Telegram group

When you wish to include just a few people in your group, you could add them one by one by using the “Add Member” option. However, there is an easier way of doing this especially in an open group that can have as many people as possible. This method involves using an invite link. You simply create a link and share it with people through your blogs, social media posts, SMS, or any other method. Those interested can click the link and will be taken to your group. It’s super easy to create this link. Go to your group’s Info, click add a new member and choose “Invite to Group Via Link.” Get that link and share it wherever you want people to access it.

Conclusion

If you are interested in a fast and reliable messaging platform, Telegram is your go-to solution. Individuals and businesses can chat with their contacts, sharing content with one contact only or to several people at once. One can have numerous groups and choose to make them private or public. Besides text messages, you can also do video calls and share various types of content. Unlike most chat platforms in the market today, Telegram goes a notch higher to provide the tools to create and manage groups for large communities. This feature comes in handy for businesses and organizations who want to keep their customers engaged, build loyalty, and gain important insights about their consumers.

BUY REAL MEMBERS FOR YOUR TELEGRAM MEMBERS

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You can also read how you can create a telegram channel.

How to promote a telegram channel? TOP 22 ways to attract subscribers from scratch. The most detailed guide - enough for a whole year - Marketing on vc.ru

Let's take a step-by-step look at free and paid methods, and also see which advertising submissions work the best when ordering advertising in other channels. Only practical experience from the authors of the largest channel with digital checklists Marketing tools.

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Article content:

Free ways to promote the Telegram channel

  • Friends
  • Reposts
  • Banding
  • Draws and gifts
  • Mailing to databases
  • Mutual PR
  • Live broadcasts
  • Comments
  • Performances
  • Cases
  • Podcasts
  • Youtube
  • Challenges
  • Register

Paid ways to promote the Telegram channel

  • Promo posts
  • Channels
  • Exchanges
  • Bloggers
  • Offline

Free

Friends

Engagement options:

Add subscribers from your contact list who might be interested in the topic of the channel.

Invite everyone via an external link:

  • send a private message to your contacts with an invitation to the channel, it should also contain a clear benefit to subscribe
  • on social networks, post a post or story with a lead magnet so that subscribers want to go to the channel right now

checklist in good quality here: https://t.me/profit_maker/1303

Reposts

When publishing each post, answer the question: “Why would a person repost it?”

Create unique and useful content that you want to share with friends and publish it only on the telegram channel

Checklist in good quality: https://t.me/profit_maker/1266

Content options:

  • checklists
  • useful selections
  • instructions
  • life hacks
  • exciting stories
  • memes / funny and entertaining content
  • broadcasts with answers to questions / analysis of selected topics
  • current news in your field (it is important to publish them first)

How it works:

  • the audience sees publications on an interesting topic with a unique style and presentation
  • reposts in private messages to friends/colleagues or publicly talks about your channel in their social networks

Banding

Examples of sites for posting a link to a page/community:

  • Instagram and Facebook (owned by Meta, a recognized extremist organization and banned in Russia)
  • VKontakte
  • Odnoklassniki
  • TenChat
  • RUS
    • YouTube
  • Yandex. Zen
  • Pinterest
  • VC / cossa (see media checklist below)
  • Corporate website
  • Mobile app
  • Email signature

Be sure to give a lead magnet so that users understand the benefits of subscribing to your channel.

Lottery per subscription

Invite your subscribers from other social networks to take part in the drawing of gifts for subscribing to the channel and commenting under the contest post

➔ clear participation rules:

  • who is the organizer
  • participation procedure
  • how winners are determined
  • when and how the results will be summed up
  • what prizes
  • how to get prizes

Mailing to databases

Make a newsletter with an offer to go to the channel and get a lead magnet.

Mutual PR - posts

Make mutual publications with links to partners.

Important! For barter, choose channels of experts and brands from related fields.

Pattern:

  • Compile 20 partner channels
  • Check them in Telemetr or Tgstat
  • Request statistics from selected channels
  • Analyze indicators (what is the dynamics of growth and audience engagement? Will the target audience be interested in the topic of your channel? Are there about the same number of live subscribers as you have?)
  • Select suitable channels
  • Make a mutual PR proposal
  • Create lead magnets for advertising
  • Write promotional posts
  • Send them for approval
  • Make integrations
  • Evaluate the effectiveness of advertising

Don't forget to include the endorsement link to entry

now we have an open link: https://t. me/profit_maker , but when buying ads on other channels, we always close it so that it works better

Mutual PR - joint live broadcasts

Conduct a broadcast with an expert from a related niche on an interesting and relevant topic for subscribers (yours and partner’s channel)

main:

  • clickbait headline (in a good way)
  • in 2-3 days: warm-up before the air
  • 1 day before the live broadcast: announcement and tagging of a person with the topic of the live broadcast
  • 2 hours before the broadcast: reminder
  • after the broadcast: delight and a story, what a cool conversationalist he was and what he has useful
  • at the beginning of the broadcast introduce each other
  • broadcast by timing, prepare timer
  • check lighting and internet speed
  • prepare water

checklist in good quality: https://t. me/profit_maker/1228

Formats:

  • master classes

  • answer-question

  • discussion of sensitive topics

  • draws / games

  • events and activities
  • reviews

Life hack: watch popular shows on YouTube and make an analogue with blogger

Comments on other sites and social networks

Instructions:

1. Find experts / popular communities on your or related topic

  • put notifications on new posts
  • be the first to write interesting and expert comments with a link to your channel
  • chat with other subscribers in the comments

2. find articles/blogs on your or related topic

  • write expert and helpful comments with a link to your channel

Performances

Options:

  • During training, appear as an expert in chats, give advice, create collaborations with other participants
  • Record a learning module and sell it to various courses
  • Make a list of hype and trigger topics and present them

Format examples:

  • forums
  • conferences
  • trainings
  • seminars
  • master classes
  • lectures
  • business breakfasts
  • interview
  • podcasts

Always give a lead magnet for subscribing to a channel so that the audience sees the benefit

Media cases

Write an article on vc / cossa / Yandex. Zen about your channel. Tell us why you decided to create a channel, how it was developed, what difficulties you faced, what you achieved - make a case out of it.

it is not a fact that all these media are allowed on the territory of the Russian Federation, the list was compiled in 2021: https://t.me/profit_maker/730

Be sure to give simple and applicable instructions, as well as a lead magnet for subscribing

Podcasts

  • to analyze what topics and formats fly from competitors
  • select topics and topical issues under CA
  • draw up a strategy
  • take care of the installation and sound
  • make catchy titles and high-quality descriptions with a mention of the tg-channel
  • invite guests, collaborate
  • mention tg-channel in podcasts

YouTube channel

similar to podcasts

Challenges and marathons

Invite subscribers to challenge themselves

Attract an audience from other venues

Post a new task every day and give participants feedback

Channel registry

Add the channel to directories so that people who search for channels in certain areas and topics can find it through searches in collections, for example, tgstat. rut and tlgrm.ru/channels

Paid methods

Promo posts - target in Telegram

Features: text 160 characters and button

Shown where: Large public channels with over 1,000 subscribers.

But there is a nuance. The minimum budget for launching an advertising campaign is from €2 million. If you have that much, then read how to do it.

How to create:

1. log in using the link - https://promote.telegram.org/account

2. either go to your personal account or create an organization

3. click on the button Create a new announcement

4. fill out form

4.1 write the name and text of the ad, and add the URL of the channel/bot

If you add a link to the text, it must go to the same address as the link in the URL field.

Important! All links included in the Text and URL field must link to a Telegram channel or bot using the t.me/link or @link format. Links to external sites are prohibited.

4.2 Set CPM (Cost-Per-Mille) - price per 1000 ad views.

4.3 Select the languages ​​and themes of the channels on which the advertisement will be shown.

You need to choose them based on your target audience.

Multiple languages ​​and themes can be combined.

You can add and exclude specific channels,

4.4. Confirm that you have read and agree to the Terms… and click Create Ad

  • To see a preview of how the sponsored post looks inside the channel, click on ‘Preview Ad’.
  • An ad is displayed when its CPM bid wins an automatic auction that determines the best CPM bid for a publishing location.

How to edit:

Go to the main page https://promote.telegram.org/account , select an ad and change the content or CPM.

Here you can also increase the budget and view statistics.

Important! You can't change the targeting options in an ad you've created, but you can create a similar ad.

A new template will open with the same content so you can quickly create a new version.

How to replenish the budget:

You need to go to the budget section - https://promote.telegram.org/account/budget and click on the “Add funds” button a service account in Telegram with the necessary documents for an advertising agreement and a deposit transfer.

Buying ads on channels within Telegram

Types:

  • Advertising on personal channels of bloggers/influencers/experts recommended by the author
  • Advertising in commercial channels describing the benefits of why you should be subscribed to

Choose channels of similar topics that are interesting to your target audience

Scheme:

1. Compile a selection of 20 channels (personal and commercial) that are interesting to your target audience

2. Check them in Telemetr or Tgstat

3. Request statistics from selected channels

4. Analyze indicators

5. Select suitable channels

6. Request cost and terms of placement

  • who writes the text of the post
  • how text and banner are coordinated
  • is it possible to turn off comments from a post

7. Choose the format of the advertising post

8. Create 5 lead magnets for advertising

9. Create a catchy banner

10. Write an advertising post

11. Rate the publication

  • corresponds to the positioning of the channel
  • clear message
  • attracts and holds attention
  • makes you want to subscribe to the channel

12. Send everything for approval

13. Make integrations

14. Calculate the cost of a subscriber based on the results of integrations

Download the poster in good quality here: https://t. me/profit_maker/1332

Buying advertising in Telegram through the exchange

Algorithm: find suitable channels in the catalog, create an advertising post, the channel owner publishes it and sends a link for verification

Important: choose a channel exchange with pre-moderation

Advertising with bloggers on other sites

Scheme:

  • Select social networks for advertising, for example VKontakte
  • Compile a selection of 50 bloggers that are of interest to your target audience
  • Check them in TargetHunter or Livedune
  • Request statistics from selected bloggers
  • Create 5 lead magnets for ads
  • Come up with an advertising script
  • Prescribe the structure of the cooperation message
  • Send messages to bloggers
  • Make integrations
  • Calculate the cost of a subscriber based on the results of integration

download in good quality on the channel: https://t. me/profit_maker/1313

Offline advertising

Generate a QR code in the channel menu and add it to printed products: stickers for placing in an institution / business cards / gift certificates / subscriptions / advertising booklets, etc.

Many people trust Telegram and use it as the most convenient and safe tool for communication and obtaining useful and interesting information

Useful links for those who develop the telegram channel

  • If you want to receive feedback on your channel, join here >> https://go.levina.team/telegram
  • 500 checklists for the development of channels and social networks: https://t.me/profit_maker

Soon we will publish step-by-step instructions for developing a telegram channel, 15 ways to attract subscribers, articles about cognitive dissonances in marketing and sales, traffic trends for online schools, life hacks for an English language school landing page. So subscribe to VC

50 critical mistakes that even experienced specialists make when maintaining a Telegram channel

in good quality, the checklist can be downloaded >> here

How to promote a telegram channel? TOP 22 ways to attract subscribers from scratch. The most detailed guide - enough for a whole year - Marketing on vc.ru

Let's take a step-by-step look at free and paid methods, and also see which advertising submissions work the best when ordering advertising in other channels. Only practical experience from the authors of the largest channel with digital checklists Marketing tools.

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Article content:

Free ways to promote the Telegram channel

  • Friends
  • Reposts
  • Banding
  • Draws and gifts
  • Mailing to databases
  • Mutual PR
  • Live broadcasts
  • Comments
  • Performances
  • Cases
  • Podcasts
  • Youtube
  • Challenges
  • Register

Paid ways to promote the Telegram channel

  • Promo posts
  • Channels
  • Exchanges
  • Bloggers
  • Offline

Free

Friends

Engagement options:

Add subscribers from your contact list who might be interested in the topic of the channel.

Invite everyone via an external link:

  • send a private message to your contacts with an invitation to the channel, it should also contain a clear benefit to subscribe
  • on social networks, post a post or story with a lead magnet so that subscribers want to go to the channel right now

checklist in good quality here: https://t.me/profit_maker/1303

Reposts

When publishing each post, answer the question: “Why would a person repost it?”

Create unique and useful content that you want to share with friends and publish it only on the telegram channel

Checklist in good quality: https://t.me/profit_maker/1266

Content options:

  • checklists
  • useful selections
  • instructions
  • life hacks
  • exciting stories
  • memes / funny and entertaining content
  • broadcasts with answers to questions / analysis of selected topics
  • current news in your field (it is important to publish them first)

How it works:

  • the audience sees publications on an interesting topic with a unique style and presentation
  • reposts in private messages to friends/colleagues or publicly talks about your channel in their social networks

Banding

Examples of sites for posting a link to a page/community:

  • Instagram and Facebook (owned by Meta, a recognized extremist organization and banned in Russia)
  • VKontakte
  • Odnoklassniki
  • TenChat
  • RUS
    • YouTube
  • Yandex. Zen
  • Pinterest
  • VC / cossa (see media checklist below)
  • Corporate website
  • Mobile app
  • Email signature

Be sure to give a lead magnet so that users understand the benefits of subscribing to your channel.

Lottery per subscription

Invite your subscribers from other social networks to take part in the drawing of gifts for subscribing to the channel and commenting under the contest post

➔ clear participation rules:

  • who is the organizer
  • participation procedure
  • how winners are determined
  • when and how the results will be summed up
  • what prizes
  • how to get prizes

Mailing to databases

Make a newsletter with an offer to go to the channel and get a lead magnet.

Mutual PR - posts

Make mutual publications with links to partners.

Important! For barter, choose channels of experts and brands from related fields.

Pattern:

  • Compile 20 partner channels
  • Check them in Telemetr or Tgstat
  • Request statistics from selected channels
  • Analyze indicators (what is the dynamics of growth and audience engagement? Will the target audience be interested in the topic of your channel? Are there about the same number of live subscribers as you have?)
  • Select suitable channels
  • Make a mutual PR proposal
  • Create lead magnets for advertising
  • Write promotional posts
  • Send them for approval
  • Make integrations
  • Evaluate the effectiveness of advertising

Don't forget to include the endorsement link to entry

now we have an open link: https://t. me/profit_maker , but when buying ads on other channels, we always close it so that it works better

Mutual PR - joint live broadcasts

Conduct a broadcast with an expert from a related niche on an interesting and relevant topic for subscribers (yours and partner’s channel)

main:

  • clickbait headline (in a good way)
  • in 2-3 days: warm-up before the air
  • 1 day before the live broadcast: announcement and tagging of a person with the topic of the live broadcast
  • 2 hours before the broadcast: reminder
  • after the broadcast: delight and a story, what a cool conversationalist he was and what he has useful
  • at the beginning of the broadcast introduce each other
  • broadcast by timing, prepare timer
  • check lighting and internet speed
  • prepare water

checklist in good quality: https://t. me/profit_maker/1228

Formats:

  • master classes

  • answer-question

  • discussion of sensitive topics

  • draws / games

  • events and activities
  • reviews

Life hack: watch popular shows on YouTube and make an analogue with blogger

Comments on other sites and social networks

Instructions:

1. Find experts / popular communities on your or related topic

  • put notifications on new posts
  • be the first to write interesting and expert comments with a link to your channel
  • chat with other subscribers in the comments

2. find articles/blogs on your or related topic

  • write expert and helpful comments with a link to your channel

Performances

Options:

  • During training, appear as an expert in chats, give advice, create collaborations with other participants
  • Record a learning module and sell it to various courses
  • Make a list of hype and trigger topics and present them

Format examples:

  • forums
  • conferences
  • trainings
  • seminars
  • master classes
  • lectures
  • business breakfasts
  • interview
  • podcasts

Always give a lead magnet for subscribing to a channel so that the audience sees the benefit

Media cases

Write an article on vc / cossa / Yandex. Zen about your channel. Tell us why you decided to create a channel, how it was developed, what difficulties you faced, what you achieved - make a case out of it.

it is not a fact that all these media are allowed on the territory of the Russian Federation, the list was compiled in 2021: https://t.me/profit_maker/730

Be sure to give simple and applicable instructions, as well as a lead magnet for subscribing

Podcasts

  • to analyze what topics and formats fly from competitors
  • select topics and topical issues under CA
  • draw up a strategy
  • take care of the installation and sound
  • make catchy titles and high-quality descriptions with a mention of the tg-channel
  • invite guests, collaborate
  • mention tg-channel in podcasts

YouTube channel

similar to podcasts

Challenges and marathons

Invite subscribers to challenge themselves

Attract an audience from other venues

Post a new task every day and give participants feedback

Channel registry

Add the channel to directories so that people who search for channels in certain areas and topics can find it through searches in collections, for example, tgstat. rut and tlgrm.ru/channels

Paid methods

Promo posts - target in Telegram

Features: text 160 characters and button

Shown where: Large public channels with over 1,000 subscribers.

But there is a nuance. The minimum budget for launching an advertising campaign is from €2 million. If you have that much, then read how to do it.

How to create:

1. log in using the link - https://promote.telegram.org/account

2. either go to your personal account or create an organization

3. click on the button Create a new announcement

4. fill out form

4.1 write the name and text of the ad, and add the URL of the channel/bot

If you add a link to the text, it must go to the same address as the link in the URL field.

Important! All links included in the Text and URL field must link to a Telegram channel or bot using the t.me/link or @link format. Links to external sites are prohibited.

4.2 Set CPM (Cost-Per-Mille) - price per 1000 ad views.

4.3 Select the languages ​​and themes of the channels on which the advertisement will be shown.

You need to choose them based on your target audience.

Multiple languages ​​and themes can be combined.

You can add and exclude specific channels,

4.4. Confirm that you have read and agree to the Terms… and click Create Ad

  • To see a preview of how the sponsored post looks inside the channel, click on ‘Preview Ad’.
  • An ad is displayed when its CPM bid wins an automatic auction that determines the best CPM bid for a publishing location.

How to edit:

Go to the main page https://promote.telegram.org/account , select an ad and change the content or CPM.

Here you can also increase the budget and view statistics.

Important! You can't change the targeting options in an ad you've created, but you can create a similar ad.

A new template will open with the same content so you can quickly create a new version.

How to replenish the budget:

You need to go to the budget section - https://promote.telegram.org/account/budget and click on the “Add funds” button a service account in Telegram with the necessary documents for an advertising agreement and a deposit transfer.

Buying ads on channels within Telegram

Types:

  • Advertising on personal channels of bloggers/influencers/experts recommended by the author
  • Advertising in commercial channels describing the benefits of why you should be subscribed to

Choose channels of similar topics that are interesting to your target audience

Scheme:

1. Compile a selection of 20 channels (personal and commercial) that are interesting to your target audience

2. Check them in Telemetr or Tgstat

3. Request statistics from selected channels

4. Analyze indicators

5. Select suitable channels

6. Request cost and terms of placement

  • who writes the text of the post
  • how text and banner are coordinated
  • is it possible to turn off comments from a post

7. Choose the format of the advertising post

8. Create 5 lead magnets for advertising

9. Create a catchy banner

10. Write an advertising post

11. Rate the publication

  • corresponds to the positioning of the channel
  • clear message
  • attracts and holds attention
  • makes you want to subscribe to the channel

12. Send everything for approval

13. Make integrations

14. Calculate the cost of a subscriber based on the results of integrations

Download the poster in good quality here: https://t. me/profit_maker/1332

Buying advertising in Telegram through the exchange

Algorithm: find suitable channels in the catalog, create an advertising post, the channel owner publishes it and sends a link for verification

Important: choose a channel exchange with pre-moderation

Advertising with bloggers on other sites

Scheme:

  • Select social networks for advertising, for example VKontakte
  • Compile a selection of 50 bloggers that are of interest to your target audience
  • Check them in TargetHunter or Livedune
  • Request statistics from selected bloggers
  • Create 5 lead magnets for ads
  • Come up with an advertising script
  • Prescribe the structure of the cooperation message
  • Send messages to bloggers
  • Make integrations
  • Calculate the cost of a subscriber based on the results of integration

download in good quality on the channel: https://t. me/profit_maker/1313

Offline advertising

Generate a QR code in the channel menu and add it to printed products: stickers for placing in an institution / business cards / gift certificates / subscriptions / advertising booklets, etc.

Many people trust Telegram and use it as the most convenient and safe tool for communication and obtaining useful and interesting information

Useful links for those who develop the telegram channel

  • If you want to receive feedback on your channel, join here >> https://go.levina.team/telegram
  • 500 checklists for the development of channels and social networks: https://t.me/profit_maker

Soon we will publish step-by-step instructions for developing a telegram channel, 15 ways to attract subscribers, articles about cognitive dissonances in marketing and sales, traffic trends for online schools, life hacks for an English language school landing page.

Learn more