How many posts on instagram
How Often to Post to Instagram in 2023
Instagram Tips & Resources
By Monique Thomas
•
Updated on January 18, 2023
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6 minute read
According to 22M posts 📈
Published January 18, 2023
How often should you post to Instagram every week?
It’s a question that elicits a lot of conflicting opinions from social media managers, creators, and solopreneurs alike.
So, as a leading social media scheduling and management platform, we took matters (AKA data!) into our own hands and analyzed over 22M Instagram feed posts (images, videos, carousels, and Reels).
Here’s what we found.
Table of Contents
- Does Posting Frequency on Instagram Really Matter?
- How Often Should You Post on Instagram Every Week?
- How Often You Should Post on Instagram for Reach & Engagement
- So, How Often Should You Really Post on Instagram?
Short answer: yes.
While “consistency” is the buzzword du jour, being consistent on Instagram is a great way to grow on the app.
“The more consistent your posts, the more your audience will get to know you — which in turn builds trust. They’ll also know what to expect from you, giving them a reason to follow and engage with your content,” says Later’s Social Media Manager, Christine Colling.
Since posting more consistently on Instagram, I’ve reached 187k views on my reels 😩 I really think there’s something to explore there y’all …
— Aasha Collins (@aashacollinsxo) September 27, 2022
But it has to be manageable.
Rather than posting just to post, be more strategic and consider what’s achievable for you (or your team).
“Consistency doesn’t have to mean posting every single day. Set your own pace and create a reasonable schedule — even if it means starting with just one or two posts a week,” adds Christine.
Plus, not every post type is created equal.
If your goal is to reach more eyes, you may want to focus on creating Reels or shareable carousel posts.
If you’d like to connect with your audience, doubling-down on Instagram Stories could encourage an influx of DMs.
The takeaway?
While posting consistently on Instagram will help you build a community, it’s important to:
Define (and frequently revisit) your social strategy and goals
Determine an achievable posting frequency
Experiment with different post types
Analyze your content performance to see what’s working
FYI: Later’s Instagram scheduling tool is trusted by over 4M creators, brands, and social media managers. Plan, preview, and publish your posts in advance — create an account, today:
How Often Should You Post on Instagram Every Week in 2023?After analyzing over 22M Instagram feed posts from January 1, 2022 to October 12, 2022, we found that users with:
Nano accounts (0-10K followers) post an average of 3 feed posts per week
Micro accounts (10K-100K followers) post an average of 3 feed posts per week
Mid accounts (100K-500K followers) post an average of 5 feed posts per week
How does that stack up against Instagram’s recommendations?
In June 2021, Adam Mosseri, Head of Instagram, suggested posting, “a couple feed posts a week, and a couple stories a day.
”
Yes, that advice is a little vague, but remember: one size doesn't fit all.
As for Later’s social team?
With over 470K Instagram followers, we post an average of 10 feed posts a week (around 1-2 a day).
But how often should you post for optimal engagement and reach by post type — for example, how many Reels a week? How many carousels?
Keep reading, we’re breaking down all the data below.
How Often You Should Post on Instagram in 2023 for Reach & Engagement — According to Post TypeDepending on your specific Instagram goals, your post type could be the ticket to increased reach, engagement, or a combination of both.
Reach rate is a valuable indicator of your exposure, while engagement rate can indicate how well your content resonates with your community.
Based on our analysis, here’s how often you should post on Instagram — for optimal reach and engagement — according to post type:
How Often Nano Accounts Should Post on Instagram— According to Post TypeAccording to our analysis, Nano accounts (0-10K followers) see the highest average engagement rates with Reels.
1 Reel = an average engagement rate of 3.95%.
And if you’ve got even more time (and resources) on your hands, posting 14 Reels = an average engagement rate of 4.73%.
However, carousel posts get a ton of engagement too. Posting just 1 carousel a week = an average engagement rate of 3.36%:
When it comes to reach rate, posting more Reels reigns supreme:
How Often Micro Accounts Should Post on Instagram — According to Post TypeMicro accounts (10K-100K followers) tend to see high average engagement rates with Reels and videos.
If you want to go big, 20 Reels = an average engagement rate of 2.99% — the highest of all post types.
In comparison, 1 Reel = an average engagement rate of 1.05%.
But carousel posts come in strong too! Posting anywhere from 1-5 carousels a week can see an average engagement rate of 0.9% or higher:
For reach rate, on average, the more Reels and video content you post per week, the higher your overall reach:
How Often Mid Accounts Should Post on Instagram — According to Post TypeMid accounts have between 100K-500K followers, so it comes as no surprise that their engagement rates are lower than their Nano and Micro counterparts.
However, a healthy mix of Reels and carousels — for example, 5 of each a week — can see an average engagement rate over 0.74%:
For reach, yet again, posting multiple Reels a week yields the best results:
P. S. Our team analyzed over 11M posts to discover the best time to post on Instagram. Bookmark this: When Is the Best Time to Post on Instagram in 2023?
So, How Often Should You Really Post a Week on Instagram?If you want to reach new audiences, posting more Reels — paired with an effective hashtag and keyword strategy — is always a good idea.
However, if engagement is the name of the game, consider using a variety of post types — carousel posts and single images have decent engagement rates too.
But most importantly, try not to get caught up in the numbers — creating quality content trumps quantity.
Instead, use this data as a starting point to gather insights and experiment with your own account to find what works best.
FYI: With Later’s free social media scheduling tools, you can schedule all of your Instagram content in advance — hello, timesaver! 🎉
*Study based on analysis of 22M+ Instagram feed posts (images, videos, carousels, Reels) published via Later between January 1, 2022 - October 12, 2022. Data by Wissam Ghoudi.
About the Author
Monique Thomas
Content Marketing Specialist
Monique is Later's Editorial Content Marketing Manager. You can usually find her sipping matcha or adding another book to her TBR list. Say hi on Instagram — @wordsbymonique
Plan, schedule, and automatically publish your social media posts with Later.
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© 2023 Later.
All Rights Reserved.
How Many Instagram Posts Per Day?
This is a question that gets asked a lot, but unfortunately, there's no definitive answer.
How many Instagram posts per day you should be sharing depends on a number of factors, including your engagement levels, the time of day you're posting, how many followers you have, and your overall goals for using the platform.
That said, generally speaking, most experts agree that 1-2 Instagram posts per day is a good starting point.
Of course, you may need to adjust this depending on your specific situation. For example, if you have a big brand with a large following, you may be able to get away with posting more often than someone who is just starting out.
It's all about experimenting and finding what works best for you and your audience. So don't be afraid to experiment a little bit to see what feels right.
And if you're ever in doubt, err on the side of caution and stick to posting once or twice a day.
Too much content can be overwhelming for your followers and it can also lead to decreased engagement levels of individual posts.
To further address your doubts about how often to post on Instagram, I've curated this helpful guide, combining expert insights from multiple research reports on the subject.
Keep reading to learn more about:
- How to post the right amount on Instagram without annoying your followers.
- What's the ideal frequency for posting to achieve different goals on Instagram?
- Why posting too much content can actually be a bad thing (and what could happen if you do so).
- The best posting times for Instagram.
- How often should you post on Instagram for maximum engagement?
Let's get started.
How Do Follower Count and Posting Frequency Impact Feed Post Performance?
As a marketer or small business owner, one of your top priorities is probably finding ways to reach a larger audience and grow your following.
And what better place to do that than on Instagram?
But before you start posting away, you need to figure out how often to post on Instagram. Because if you don't, you could turn off your potential followers or even get banned from the platform.
How often should you post on Instagram?
The answer to this question depends on a few factors, such as:
- The number of followers you have
- How often you post other content (such as blog posts and YouTube videos)
- Whether you're using Instagram for business or personal purposes
- How much quality content you can create every week (posting meaninglessly can make you lose followers)
If you're just starting out on Instagram, it's important to post regularly (at least once a day) to build up your followers. As you start to get more followers, you can be a little bit less consistent with your posting.
But if you're using Instagram for business purposes, it's important to follow a consistent posting schedule.
That means posting at least once a day, and preferably multiple times a day.
So, let's see how often should you post on Instagram and what will happen if you post too much or too little.
What Happens If You Post Too Much on Instagram?
If you start posting multiple times a day, you might see a decrease in engagement on your individual posts. That's because people may start to get annoyed with how often you're posting and they may even start unfollowing you.
Additionally, if you post too much, you'll likely not be able to produce that much quality content. Your posts could look spammy and they could get your account banned from Instagram.
So, if you're just starting out, don't post more than once a day. Once you've built up a following, you can start posting multiple times a day.
What Happens If You Post Too Little on Instagram?
If you don't post enough, you won't be able to grow your following as quickly. That's because people will only see your content if they're scrolling through their feeds at the same time you happen to post.
People who do follow you may start to lose interest because they won’t see enough content from you.
Additionally, if you don't post often enough, Instagram could limit the reach of your content. That means even fewer people will see your content, making it even harder to grow your following.
The bottom line is this: You need to find a happy medium when it comes to posting on Instagram. By being consistent with your posting, you'll be more likely to grow your following and get more engagement on your posts.
How Many Posts Should You Publish on Instagram Per Day?
You get a lot of conflicting answers to this question.
Some experts will tell you that more is better and that you should be posting as often as possible to maximize your reach. Others will say that quality trumps quantity, and that you should focus on creating a smaller number of higher-quality posts.
So, which is it? How many Instagram posts per day should you be publishing?
The answer, like with most things in social media, is that it depends.
It depends on your audience, the number of followers you have, your goals, and the type of content you're sharing.
However, to make it easier for you to figure out a suitable Instagram posting schedule for your business or personal account, I've compiled some general guidelines and statistics from different industry reports on how often to post on Instagram and when.
Instagram Posts Per Day: On Average
On average, businesses post 4 posts per week across all industries, which is equivalent to publishing 0.57 posts per day for good engagement.
Image sourceMore popular accounts can consider posting twice a day. But anything beyond that will most likely decrease the engagement levels on your individual posts.
The optimal number for how many Instagram posts per day will also vary based on the type of content formats you use. And, it’s always better to include all different formats offered by the app in your Instagram posting strategy.
Why?
Because image posts do well with hashtags, Reels have their own feed, Carousels help you drive more conversions, and Lives let you collaborate with others. Instagram Stories are great at generating engagement and are easier to create.
Every different format you use increases your chances to engage more Instagram users.
Instagram Posts Per Day: Number of Stories, Feed Posts, Reels, Lives
I researched the optimal number of Instagram Stories, feed posts, Reels, and Live videos you should post weekly and per day, based on insights from major brands and social media experts.
I’ve also tested these for myself and I’ve organized the same information in the table below for your ease.
Check it out now:
| Popular Instagram Content Formats | Instagram Limits for Number of Posts Per Day | Standard Number of Instagram Posts Per Day | Ideal/Best Number of Instagram Posts Per Day |
|---|---|---|---|
| Instagram Stories | 100 per day | 10 Stories per day (space them out) | 2-3 Stories per day A bare minimum of 1 Story per day |
| Feed Posts | No limit But it is safe to not post too many and have at least 5 minutes to a few hours gap between two posts so as not to look spammy and get blocked.  | 1-2 posts a day | No more than once a day Usually, 2-3 times per week |
| Reels | No limit | 5-7 Reels a week | No more than once a day 1-2 per week |
| Live Videos | No limit | 1-2 times a week Do it in collaboration with other creators. | Once a week or once every 2 weeks Do it in collaboration with other creators. |
You should come up with a posting strategy for your Instagram account that lets you show up 5-7 times a week and pair it up with daily Stories.
Tough to understand?
I tried simplifying it using a pictorial representation of what your weekly Instagram posting schedule may look like. Here it is:
However, these are just general guidelines and a starting point for what may work for you.
You need to figure out the best posting frequency and post types for your Instagram account by experimenting.
Another Instagram growth coach, Lucas O’Keefe shared the posting strategy that has helped him increase his account’s reach and engagement rate.
Image sourceInstagram Posts Per Day: Based on Your Follower Count and Goals
How many Instagram posts you should publish also depends on the number of followers you have. Here are some findings by the team of Later, a popular social media management tool:
| Number of followers | Instagram posts per day for highest reach per post | Instagram posts per day for highest engagement per post |
|---|---|---|
| Under 1K followers | 2 feed posts per day Posting 14 times per week | 2 feed posts per day Posting 14 times per week |
| 1K-250K followers | Posting 20 times per week | Posting once per week |
| Over 250K followers | Posting once per week | Posting once per week |
Data source
So, along with considering the number of followers you have, you also need to consider your goals.
Do you want to reach more people or are you looking for a higher engagement rate?
The answer to this question will guide you to schedule content at the right frequency.
If you want to increase your brand awareness and get more people to see your content, you should publish more posts. Whereas, to generate more engagement per post, you should not share too many posts.
Why?
Posting too much content on Instagram may lead to:
- Audience fatigue: Your followers may get annoyed if they see too many posts overcrowding their feeds without providing enough value. As a result, they may start unfollowing you.
- A possible drop in your content quality: To meet your content posting frequency, you may start sharing lower quality content which would lead to a drop in engagement.
- Losing out on engagement: The Instagram algorithm tends to show the most recent posts to its users so if you post too much, some of your posts may not even make it to their feeds.
The key to Instagram success is to share posts that are high quality and add value to your followers. For the right Instagram posting frequency, I've got another pro tip for you.
Pro tip: While all of these insights come from research, testing, and implementation, I recommend that you use all of this data as a starting point and then experiment to figure out what works best for your Instagram account.
Use these tips to grow your following, become an Instagram influencer, and earn money.
The Best Times to Post on Instagram
Now that I've shared the different guidelines on how many Instagram posts per day you should be publishing, let's talk a little about when you should be sharing your content.
Based on findings from various research reports, I’ve curated this data about the best times to post on Instagram each day of the week. You may use it as your baseline and then experiment a bit to find the sweet spots for your Instagram account.
| Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday |
|---|---|---|---|---|---|---|
| 5 am | 5 am | 5 am | 5 am | |||
| 11 am – 5 pm | 9 am – 6 pm | 11 am | 11 am | 9 am – 4 pm | 11 am | |
| 3 pm | 3 pm – 4 pm |
While Thursdays are the best, Sundays turn out to be the worst days to post on Instagram.
Do you want detailed information about the best posting times based on your industry and the nature of your business?
Then, check out my detailed post on when to post on Instagram.
How Are Hashtags Related to the Optimal Number of Posts Per Day on Instagram?
Instagram allows you to add up to 30 hashtags to each of your posts. However, most experts recommend that you put relevance over quantity. That being said, the optimal number of hashtags to use on Instagram is 10.7 (or 11) per post.
Why 11?
The reasoning behind this number is that it allows you to reach the maximum number of people without coming across as spammy. Some marketers also suggest that you use only 3-7 hashtags that are highly relevant to your post and niche.
Now imagine posting any more than two times a day. How many hashtags will you use altogether if you post thrice or more?
You guessed it – a ton!
This is where things can start to look spammy real quick.
And that’s why I recommend that you stick to a maximum of two posts per day if you want to avoid looking like a spammy account.
Of course, this all depends on how often you post quality content as well.
If you only post 2-3 times a week, then 2 posts in one day won’t look as bad. But if you’re posting multiple times a day and all days of the week, then using too many hashtags will cause people to view your account as spammy.
So, to recap, it's best that you use a maximum of 11 hashtags per post and you post 1-2 times per day.
Here’s my guide on everything you need to know about using hashtags.
Instagram Posting Frequency FAQs
1. How many Instagram posts can you post per day?
There's no limit to how many Instagram posts you can share per day. But posting 1-2 posts per day is a good rule of thumb to follow for most accounts.
This way, you're not bombarding your followers with too much content, but you're also keeping them updated on what's going on with your brand.
If you want to maintain a strong relationship with your followers, be sure to only share high-quality content that will resonate with them. Also, be sure to space out your posts so you're not overwhelming your followers' feeds.
2. Is posting 3 times a day on Instagram too much?
Yes, posting 3 times a day on Instagram could be too much.
If you are constantly posting new content, it can be overwhelming for your followers and they may start to unfollow you. Additionally, if you are only posting content that is promotional or self-serving, your followers may get tired of seeing it and will also unfollow you.
It's important to mix up the content you post on Instagram and to make sure that each of your posts is providing real value to your followers. If you can do this, then posting 3 times a day shouldn't be a problem.
However, 1-2 posts per day work great for most people, so if you're not sure what to do, start there and see how it goes.
3. Can you post too much on Instagram?
Yes, posting too much on Instagram can not only look spammy but can also annoy your followers and compel them to unfollow you.
So, how many times a day should you post on Instagram?
Ideally, posting 1-2 posts per day makes sense and is a good practice to keep your audience engaged.
However, if you have interesting content that is relevant to your followers and are confident that they will not find it spammy, then you can post up to 3 times a day. Anything more than that is considered overkill and will likely turn off your followers.
Remember, quality trumps quantity when it comes to social media. So, even if you post only a couple of times a day, make sure that your content is interesting and engaging.
Are You Posting the Right Amount on Instagram?
Now that you know how often to post on Instagram, it's time to put this knowledge into practice.
If you’re still wondering how many Instagram posts per day is best, you should start by posting 1-2 times a day and see how your followers respond. If they seem engaged and are liking, commenting, and sharing your posts, then you're on the right track.
If you start to notice that your engagement is decreasing or that people are unfollowing you, then you may be posting too much. In this case, cut back on the number of posts you're sharing each day and see if that makes a difference.
It's also important to experiment with the type of content you're posting. If you find that certain types of posts perform better than others, then focus on sharing more of those.
For example, if you notice that your followers really enjoy photos of your products, then share more of those. Or, if you find that your followers are responding well to videos, then start posting more videos.
The bottom line is that you should experiment with different types of content and posting frequencies to see what works best for your account.
There's no magic formula for success, so it's important to test out different things and see what gets the best results.
With that said, I hope this article has given you some useful insights into how often you should post on Instagram to grow your account. So, go out there and start experimenting!
Optimal Instagram Posting Frequency: 20+ Expert Tips
How often do you post on Instagram? Many bloggers, no matter how many followers they have, don't know if they should post new posts once a day, three times a week, or several times a day.
You don't want to bore your audience with too frequent posts, but being forgotten is a so-so prospect.
What to do?
There may not be a universal answer to this question, but in this article you will find advice from 20+ marketers with years of experience in managing Instagram accounts. You will learn how to develop a strategy that is right for your company and audience.
Article content
How often to post on Instagram: best practices
Daily posts
1.
Instagram algorithms may reward you
2. Increased visibility
3. You keep the attention and interest of the audience
Posting 3-5 once a week
1. Engagement rate can grow
2. Opportunity to improvise
3. You won’t have to post irrelevant content
Posting 1-2 times a week
Do I need to make a schedule?
Quality over quantity
What's next?
How often to post on Instagram: best practices
If you've been looking for the secret formula to find the exact answer to this question, we're going to have to disappoint you: best practices vary by industry and company type. Much depends on the preferences of your audience.
Only one thing is universal - you need to study your subscribers and find out how often they want to see you in their feed. Below you will find recommendations from marketers, most of whom have been blogging on Instagram for more than three years (>40% of respondents), which means they have had enough time to test different strategies and find out which ones work best.
How long has your company had an active Instagram account?
Less than a year
1-3 years
Over 3 years
We don't have an account
Read also: How to grow your business by attracting leads from Instagram?
Daily posts
Some companies benefit from publishing new posts every day. This may depend on your goals, or whether you work in B2B or B2C, or what other channels you use to promote your products or services.
If Instagram is your main social media platform for finding new potential buyers, then according to experts, posting every day can be especially beneficial for your company.
There are three reasons for this:
1. Instagram algorithms might reward you
You may have heard complaints about Instagram's algorithms: if you take a moment to distract yourself, your audience reach shrinks. While it's not true that all activity on an app is tracked by a single algorithm, frequent and regular posts do get more attention.
John Frigo of Best Price Nutrition says, "Instagram's algorithms, and indeed most social media, reward frequent posts, so it's best to post daily."
2. Increase visibility
Many companies benefit from publishing one post each day. Marketing experts believe that this frequency of posts is optimal: they do not overload the audience and at the same time do not let you be forgotten.
Only 10% of survey participants have an audience between 25,000 and 50,000 subscribers, the majority (more than 30%) have less than 1,000. In order to attract more, increase visibility and expand your reach, it can be beneficial for you to post every day.
How many followers does your Instagram account have?
Less than 1,000
1000 - 3000
5,000 - 10,000
3,000 — 5,000
25,000 - 50,000
10,000 - 25,000
For Finding Balance's Lily Ugbaia, daily posts are the best fit for her company and audience. This frequency of posting helps to attract the attention of new followers: “Instagram is a very visual platform.
Therefore, to get the most out of it, you need visuals that represent your company so that customers and potential buyers can see you all the time.”
Harriet Chen of CocoFinder also believes that daily posts increase visibility on Instagram. It can be useful to post even a few posts a day: “Experts believe that you need to post new posts every day. But for maximum engagement, you need three posts a day. This frequency increases the visibility of your brand and helps boost sales of your products.”
3. You keep the attention and interest of the audience
Daily posts give engaged audiences exactly what they want. If your followers enjoy interacting with brands, posting daily will help keep them engaged and allow followers to enjoy new content all the time so they don't lose interest.
“For years, we have been experimenting with post frequency and choosing the best strategies for our business Instagram account,” says Jonathan Ofrey of Growth Hackers Agency.
"We've found that daily posts work best because by providing content regularly, we keep engagement without overwhelming our community."
Chloe Sisson of Zen Media agrees that posting more than once a day can overwhelm subscribers unless the posts are related to each other. “If Instagram is your main marketing tool, it is recommended to post once a day. Set a specific time for this so your followers know when to expect your content. We post once a day. We have found that this frequency works best for our audience.”
Read also: How to build a large audience on Instagram: 7 recommendations
Posting 3-5 times a week
What if you can't post every day? Or, for example, is your audience dissatisfied with an overabundance of content? Do not worry. Some experts recommend posting once or twice a week, as well as posting on weekdays rather than weekends.
Once again, it all depends on your audience. If your target followers commute during the week and spend the weekend with their family without looking at their phones, you'll schedule your schedule so your best posts don't go unnoticed.
1. Engagement rate may increase
The majority of survey participants (more than 30%) name an engagement rate of 1-3%, and this is good for Instagram. The majority of those surveyed only post a few times a week because such a schedule increases engagement. The audience has more time to explore the content and interact with it.
What is your average Instagram engagement rate?
Less than 0.5%
0.5 - 1%
1 - 3%
Over 3%
Don't know
2. Ability to improvise
Sometimes something unexpected happens that you want to tell subscribers about. If your schedule calls for two or three posts a week, you can always cram in an announcement or post something impulsively without overwhelming your audience.
A strict schedule also robs your profile of authenticity. Authenticity is important because people want to get to know you, feel your energy, and see if you're the right fit for them. People want to talk to people, not robots.
So always leave space for spontaneous posts, as Stephanie Gutierrez of Online Optimism advises. She thinks it's best to post 3-5 times a week if you want to "maintain an active Instagram account that grabs and keeps attention. It's important to leave room in your content plan to accommodate the new material that's coming out this week and stay on schedule."
3. You don't have to post irrelevant content
What if you post a post a day and have nothing prepared for today? Will you post anything just to stay on schedule? Frequency is important, but not enough to post irrelevant content.
Dennis Hancock of Mountain Valley MD thinks you shouldn't post just to tick off a plan. The best practice is to “post often enough for your audience to remember your brand, and if your posts are engaging, Instagram will reward you with a wider audience reach. Posting once a day is good if you share something important. No need to post irrelevant or weak content.”
Charlotte Spence of Mattress Nerd says, “Posting 3 times a day is annoying for most users and will quickly lead to unfollowing.
Make a schedule and post anywhere from 5 posts per week to 2 posts per day, but only if you're sharing high quality content. Create your posts ahead of time when you have a good idea, and if you don't have a good post ready, don't post anything. Better to remain silent than to post irrelevant content."
Read also: Lead generation on Instagram: how to create photo captions?
Posting 1-2 times a week
If Instagram is just one of your marketing channels, then you don't need daily posts to maintain your online presence and keep your audience up to date with all the latest news about your brand.
Posting once or twice a week works well if you're consistent. Mitchell Harad of Expert Opportunities says it's important to stick to a schedule, and consistency is "the most valuable quality" for a company looking to win over an audience.
“If you only post once a week, that's fine. Just make it a habit to do it at the same time so your audience will expect it.
The same goes for posting three times a week. This strategy isn't three times better: it's just as valuable if you stick to your schedule. The audience craves consistency, and when the frequency of your posts provides it, that's good."
This is true: people love routine and predictability. If your followers are used to reading your content over their Tuesday morning coffee, don't disappoint them.
"It's important to set up a schedule and stick to it so your community knows what to expect from you," says Jordin Jewell of Simple Machines Marketing. - If you decide to post twice a week, then twice a week share valuable, engaging content that your audience will want to keep and forward to friends. If you can post content like this five times a week, that's great! But it’s better to share valuable content 1-3 times a week than to post anything every day for show. ”
Read also: Why Your Instagram Posts Don't Engage: The Scientific Reason
Do You Need to Schedule?
Does every company need a schedule for posting content? Scheduling is useful because people will get used to you posting at certain times and will wait for them.
Tarlia Smedley of Pulse Recruitment says consistency is key. “Instead of requiring a fixed number of posts every day or every week, I believe that success on Instagram depends on the quality and consistency of the posts.”
“There is no point in posting low quality content, especially if you are not achieving the desired engagement metrics. In that case, I would suggest posting less content overall to focus on the quality of posts with higher engagement rates.”
For those who don't know how often to post, Smedley's advice is: “Determine how much content you can create in a week and stick with that amount of posts. You may only post them three times a week, but if you spread them out by day of the week and stick to a schedule, you'll get better results in the long run. Each company is different, so set achievable goals for yourself and post at least once a week and no more than three times a day.”
Engagement is important, of course, but sometimes it can be difficult to create engaging content for Instagram, especially if it's not the only platform you use to advertise and find new audiences.
Alex Birket of Conversion.AI thinks the key is to create something of value and attention: “Actually, I think you shouldn't be posting as often as you think. Creating interesting content for Instagram is not easy, especially for companies: you are competing with friends and family of your followers. Your ad may not be the most interesting thing they see in a day.”
Most people don't go to Instagram to shop and watch ads, so your job is to create an interesting and engaging story. Birket says: “I think you should post when you have something interesting for your followers. But don't overdo it. Instagram algorithms are such that the more followers interact with your content, the higher you will appear in their feed, and vice versa. Therefore, quality is more important than quantity. Anyway, it's about posts, but you can post more stories."
Also read: Stop organic social media activity to increase profits
Quality over quantity
All experts agree on one thing: quality is always more important than quantity.
Over time, your audience will get to know you better and understand which of your posts are authentic and which are posted for show. If you don't have the time or material to create a quality post, it's best not to post anything.
It takes a lot of time to experiment and find out what works for your audience. To get started, try the best practices recommended by the experts. This way, you will probably find your ideal posting frequency faster and develop a schedule that works for you and your audience.
The main thing is to listen to what your followers want and monitor their reactions to your posts. Then you will be able to strike a balance, delight and engage your audience, and provide them with high-quality content so that your Instagram community will grow and grow.
What's next?
Suppose you have collected a large number of followers on your Instagram account, how to convert them into buyers? A prominent avatar, a competent offer, a clear call to action in the profile and a link to a mobile landing page are aimed at attracting potential customers from Instagram as much as possible.
Therefore, if your bio does not contain these elements, it's time to correct this omission.
High conversions for you!
Source: databox.com. Image: freepik.com
02-09-2021
What are the limits on Instagram and why stick to them
Likes and comments are needed for successful promotion, but Instagram does not talk about the limits, but only warns about what not to do. In this article, we will look at the limits on Instagram, find out what criteria to follow and for what actions an account can be blocked.
- Why stick to limits on Instagram
- Violation of what limits leads to blocking
- Other limits on Instagram
- Conclusion
Why stick to limits on Instagram messages and the like. The site algorithm checks the user's actions and blocks suspicious activity in the profile, and also warns against using "gray" promotion methods.
Note . You can read about the Community Guidelines in the Meta Help and the Instagram Guide.
The site has a negative attitude towards:
- Cheats and automatic actions.
- Attempts to manipulate and bypass algorithms.
- Intrusive advertising in private messages and comments.
- Spam.
Consequences of limit violations
You will receive a warning for one violation, which can be viewed in the "Notifications" tab. If the moderators notice a large number of identical actions in the account, you will receive a warning, followed by blocking or deleting the profile. Particularly strict requirements apply to new accounts that have been in existence for less than six months.
- Shadowban . The site limits the display of posts, Reels and stories - they do not fall into recommendations and cannot be found by hashtags. If you notice a sharp drop in reach within a few days, this is a sign of a shadowban.
- Temporary lock . The algorithm limits your actions and does not allow you to like, subscribe to users or leave comments. This blocking lasts up to three days.
- Temporary account deletion . In this case, you do not lose access to the profile, and when you try to log in, a notification appears that the account has been blocked for violating the rules. Access can be restored, but technical support takes a long time to respond, which means it will take time.
- Eternal ban . Instagram will delete the page without the possibility of recovery.
Recommended reading! Learn how to unblock Instagram.
You may also receive a warning for content that does not comply with platform standards. Because of him, account holders fall under the shadowban. To find out the status of your account, go from your profile to the menu and go to the "Settings" section.
Account settings Then go to the "Account" tab.
And check "Account Status".
Account Status tabHere you can check the list of violations, see recommendations and options on how to get deleted posts back.
Profile check for prohibited contentConvert Instagram followers into regular customers
Create a chatbot, automate customer communication and improve Instagram Direct sales.
Violation of what limits leads to blocking
Let's consider violations for which some of the functions can be limited or even blocked forever.
Limit of likes on Instagram
To increase the reach and attract users' attention to the profile, account holders put likes.
| Account age from 3 months | Account age from 6 months | Account age more than a year | |
| Account age from 3 months | The age of the account from 6 months | The age of the account is more than a year | |
| 20 REGURTS | 50 | 80 | |
| The minimum break | from 2 to 5 minutes | ||
Other limits on the Instagram
We do not care for the other limits. for example, stories or hashtags.
Stories
Up to 100 stories can be added per day. If you upload another one, the very first story will be automatically deleted and the total number will be one hundred.
Mentions
Up to three users per hour can be mentioned in comments, and up to 20 per day for new accounts.
For profiles that have existed for more than six months, up to 50 users can be mentioned per day.
Number of characters under the post
Up to 2200 characters can be added to the post. If this is not enough for you, you can overlay text on the image and add it to the carousel, as in the screencast below.
Carousel text exampleAdding photos and posts
Up to 10 images can be added to a post. Up to 20 publications can be published per day with an interval of 5-10 minutes, but practice shows that it is enough to upload 1-2 posts per day, and send the rest of the content to stories. This way you won't bore your audience.
Hashtags
Up to 30 tags with target and near-target keys can be added to a post. And for Reels, it is recommended to prescribe no more than 5 hashtags. You can also use tags in stories - geolocation, brand or thematic query.
Use spaces or periods in the text to separate tags.
An example of delimiting tags in the text for publicationAccount blocking
Brands and bloggers constantly use account blocking: fakes, spam, trolls, competitors, and the like.
At the same time, mass blocking is perceived negatively by the platform - so do not rush to take such measures so as not to receive a warning. It’s better to try to calm the person down or pause between blocks so as not to attract undue attention from the moderators.
Recommended reading! Learn more about Instagram:
- “How to write a post-acquaintance on Instagram”;
- "How to make a mask on Instagram";
- "How to create, promote and maintain an Instagram store";
- "How to create a high-quality visual on Instagram";
- "How to sell on Instagram";
- "How to use Instagram Guides for organic promotion";
- “Earn money on Instagram — TOP 18 ways to get real money”;
- “How to make stories on Instagram from phone and computer”;
- "How to add a photo to Instagram from a computer";
- How to create a content plan for Instagram.
Rules, tips, examples”; - "Instagram design: how to make your profile attractive to the audience."
Conclusion
In this article, we looked at the new Instagram limits that are updated every year. You can learn about changes only by trial and error - the site does not talk about the operation of the algorithm and how it reacts to mass actions.
If you are banned, follow these precautions:
- Do nothing on your account and try checking your profile the next day.
- File an appeal with technical support and ask for options to resolve the problem.
- Reduce the number of actions after exiting the ban. For some time, moderators will closely monitor the account and can delete it at any time.
- Stop using automated services that help you publish content.
You can automate the process of communication with users using the chatbot on Instagram, which will send mailing lists to those who have agreed to the correspondence.
