How to not make your instagram a business
How to Switch Back to a Personal Account on Instagram
When the Instagram business account launched in 2014, many brands, influencers, and content creators quickly switched from their personal accounts.
The appeal of detailed insights and analytics was too strong to ignore! Not to mention, access to a plethora of useful business tools to promote your content.
1 Types of Instagram Accounts
2 How to Change Instagram from Business to Personal (Step by Step!)
3 Should You Switch to a Personal Account on Instagram?
4 Conclusion: How to Go Back to a Personal Account on Instagram
But you may be contemplating whether to switch back to your personal Instagram account these days.
It’s understandable. Maybe you want to restrict your content to a tight-knit community of followers. Or you might be looking for ways to leverage Instagram’s algorithm and increase the organic reach of your posts.
In either case, chances are you’ve thought about making the switch to a personal account on Instagram at one point or another.
While switching from a professional account to a personal one on Instagram takes few simple steps, it’s a critical decision.
That’s why you should analyze the pros and cons before you decide to switch back to your personal account. We’ll delve deeper into these aspects below. We’ll also discuss how to switch back to a personal account on Instagram.
But let’s first take a quick look at the different types of accounts available on Instagram!
Types of Instagram Accounts
Instagram offers two main types of accounts to its users – personal, and professional!
A personal Instagram account lets you use all of the platform’s basic features. You can still upload posts, reels, IGTV videos, and stories. But you can’t monitor how your posts are performing or have access to in-depth analytics.
Professional Instagram accounts are further categorized into two types of professional accounts -business and Instagram creator accounts.
These accounts give you access to a treasure trove of creator-friendly tools, including insights and promotions.
So, now that you know what kinds of Instagram accounts you have access to, let’s talk over how to switch between them!
How to Change Instagram from Business to Personal (Step by Step!)
First things first – switching your Instagram account from business to personal isn’t rocket science.
Switching to an Instagram business profile, or back to a personal account involves a few simple steps and takes less than five minutes! The difficult part comes when you’re thinking about whether you should make the switch in the first place. (More on that later!)
But if you’ve already made up your mind, here are the steps to switch back to your personal Instagram profile:
- Open the Instagram App
- Go to your Instagram Business Profile
- Tap the menu button in the upper right corner of your Instagram profile
- Tap Settings
- Select Account from the menu
- Scroll down to “Switch Account Type”
- Choose “Switch to Personal Account”
- Read the pop-up and confirm the switch
Should You Switch to a Personal Account on Instagram?
If you’ve ever tried changing your Instagram account from business to personal, you’ve likely come across a warning message.
If you haven’t, you’ll see it here!
It explains how you can’t use some of the app’s features on your personal account.
To some people, the loss of insights might not be a big deal. But to professional brands and businesses that use Instagram as a main social media marketing platform, it can be disastrous.
The final choice between a personal and business account depends on your needs and preferences.
Let’s explore the pros and cons of turning off your Instagram business account:
Pro: You Can Have a Private Account
This is likely the biggest advantage of having a personal Instagram profile. You can navigate to your “Privacy” settings and enable the “Private Account” option. It’ll ensure that your Instagram posts are only available to your followers.
Also, you can approve or dismiss follower requests to control whether new users can view your posts.
Pro: You May See a Positive Impact on Your Organic Reach
Some content creators and influencers have reported that the organic reach of their posts improved after changing their Instagram accounts to personal.
This isn’t surprising considering that the Instagram algorithm could suppress the organic reach of business accounts to compel them to run ads.
But there’s no concrete data to support this argument. So, it isn’t wise to switch to a personal Instagram account with the sole intent of boosting your organic reach.
Con: You Lose Out on Detailed Insights and Analytics
The best part about having an Instagram business profile is that you get access to useful analytics on audience engagement. You can monitor the organic and paid reach of your posts, as well as gain a deeper understanding of your followers’ demographic.
Switching to a personal account means you can no longer use the “Insights” dashboard. Also, the analytics from your existing posts is erased. Even if you change back to a business account, you can never recover this data.
Con: Contact Options Become Limited
Unlike a business account, your personal Instagram profile doesn’t have a “Contact” button.
This means your followers can’t access your phone number, email address, Facebook page, or website.
Also, you lose other valuable buttons, such as “Insights” and “Promotions”.
Con: You Won’t Be Able to Auto Post from Tailwind
If you manage an Instagram business profile, you’re likely using a social media tool to plan and publish your posts. Tailwind’s Instagram scheduling tool lets you draft and schedule Instagram posts for weeks in advance with SmartSchedule – and automatically publishes content at the right time on your behalf!
But the auto-posting feature is only available for business accounts. While you can still schedule posts from your personal account, Tailwind won’t automatically upload them. Instead, you’ll have to rely on push notifications from the app to remind you to upload the post.
Conclusion: How to Go Back to a Personal Account on Instagram
Changing your Instagram account from business to personal is quite simple. You need to navigate to your account settings and select “Switch to Personal Account” from the available options.
But if you’re a marketer or content creator, you shouldn’t be asking how to switch back to a personal account on Instagram.
Instead, you should evaluate the consequences of making the switch and whether it’s going to be the right decision. A personal account gives you more control over who gets to view your content. But you lose access to powerful audience insights and other tools.
Not sure about what type of Instagram account is the right choice for you? Pin this article and come back to it once you’ve made up your mind!
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How to Turn off Business Account on Instagram
The user base of Instagram attracts many brands and influencers to advertise on the platform. If you are a business owner, you may leverage the photo-sharing platform to find customers and increase the reach and growth of your brand. However, if you’re no longer running that business or simply wish to turn off your business account on Instagram, you’ve come to the right place.
Whether you wish to take a personalized approach or have other reasons, there’s a better solution than deleting the Instagram account. You can simply disable your business account on Instagram without any hassle. Let’s look at this guide.
What Is a Business Account on Instagram
An Instagram business account, as the name suggests, is designed for businesses. This gives businesses access to certain features restricted to personal accounts, such as promoted posts and contact buttons, which help grow their brands.
One of the primary benefits of an Instagram business account is the insights feature. This offers businesses access to detailed information about their followers, such as age, gender, location, and when they are most active. This information can be handy for creating targeted marketing campaigns.
Another great advantage of an Instagram business account is the ability to run ads or boost posts for better reach. Besides, business accounts also get a contact button, making it easy for customers to connect with businesses.
This button can be linked to an email address, phone number, or website.
Overall, an Instagram business account is valuable for businesses of all sizes. However, if you no longer wish to reap these benefits, move on to the next section to learn how you can turn off your professional account on Instagram.
How to Switch to a Personal Account on Instagram Using Any Device
Before you switch from a business account to a personal account, you must know that all your insights data on Instagram will be erased. If you still wish to proceed, follow the below steps on your iPhone, Android device, or your computer.
Step 1: Open the Instagram app on your phone and tap on the profile icon to go to your profile.
Step 2: Now, tap the three horizontal lines at the upper right corner.
Step 3: Tap on Settings and go to Account.
Step 4: Scroll down, tap on ‘Switch account type’, and select ‘Switch to Personal Account’.
Step 5: Now, tap on ‘Switch to personal account’ to confirm it.
Note: You can follow similar steps to turn off the creator account on Instagram.
There you go. You’re back to the regular account with no more access to exclusive insights and features. Further, after switching to a personal account, you can change your username on Instagram to remove the last trace of your business.
But wait, that’s not it! There are more ways to tackle your Instagram business account if you don’t wish to use it anymore. Read along.
Other Ways to Turn off the Professional Account on Instagram
There are different ways to disable business accounts on Instagram. These are straightforward options and possibly the last resort.
1. Deactivate Your Business Account
You may want to take a break from managing business accounts on Instagram. This method will help you do that without necessarily deleting your business account. You can come back to it in the future.
Note: You can disable your account once a week.
Step 1: Open Instagram on your phone’s browser and go to the Profile tab. Now, tap on Edit profile.
Step 2: Scroll down to find ‘Temporarily disable my account’ and tap on it.
Step 3: Choose a reason for the account deactivation.
Step 4: Now, enter the account password and tap on ‘Temporarily disable my account’ to confirm.
That’s it! You’re off of your Instagram account. This is recommended if you don’t want to permanently lose access to your account and activate it whenever you feel like it. But if you want to go extreme, you can delete your business account.
2. Delete Your Instagram Professional Account
Note: When you delete your account, everything, including your photos, videos, likes, and comments, will be permanently deleted.
If you have made up your mind, follow the steps below to delete your business account via Instagram’s official website.
Step 1: Go to the Delete your account page and select the reason for deleting the account.
Delete your Account Page
Step 2: Now, re-enter the password and tap Delete [username].
There you go. Your Instagram account will be deleted in 30 days; meaning you have 30 days to revoke your account. If your business account is connected with Facebook and Messenger, you can check our guide on how to switch accounts on Facebook and Messenger.
FAQs Related to Professional Account on Instagram
1. What happens when you switch to a professional account on Instagram?
When you switch to a professional or business account, Instagram will provide additional features like insights, access to advertising, scheduling posts, the ability to boost posts, swipe up links, and more to help grow your business.
2. What’s the difference between a creator account and a business account on Instagram?
The Creator account falls between personal and business Instagram accounts.
Both accounts have almost the same features. However, business accounts offer more analytics, and a creator account has more flexible profile options like setting up a contact button and creator type, which are missing on business accounts.
3. Do I have to pay for an Instagram business account?
No, Instagram doesn’t charge you for a business account. However, if you wish to use Instagram’s advertising options, you will have to pay the set charges.
4. How do I know if my Instagram is a business account?
You can go to profile > tap on three horizontal lines at the top > select Settings > Accounts > scroll down. The options you see there tell you what type of Instagram profile you have.
– Personal profile shows the ‘Switch to the professional account’ option.
– Creator profile shows the ‘Switch to personal account’ or ‘Switch to business account’ options.
– Business profile shows the ‘Switch to personal account’ or ‘Switch to creator account’ options.
Easy Way Out of Instagram’s Business Account
Instagram’s business accounts have great significance in today’s world. Everyone relates to a brand from the content they share and the culture it follows. For whatever reason, you can disable your business account easily. I hope this guide helped you; if it did, don’t forget to share your thoughts in the comments below.
how to do it (4 steps + instructions)
To make selling on Instagram more convenient and efficient, the social network has introduced a special profile format for companies — a business account. The transition to it is available to absolutely all users. I'll walk you through how to connect and set it up step by step - as well as what features it provides and how they help sales.
A business account is a type of Instagram profile created for business promotion and analytics on the social network.
How to connect
If you logged in through a PC, then you need to make just a few clicks to connect a business account. In the settings, find the "Switch to a professional account" item, then select the "Company" sub-item. Follow the prompts: specify the category of your business and set up its display in the profile.
Connecting a business account in a PC browserHow to switch to another category? Easy peasy! To do this, go to your Instagram profile page and click "Edit Profile". In the “Profile Information” section, select “Category” and change it to any other that is relevant to you. nine0003 Change the category at any time
Switching to a business account from a smartphone is also easy: select "Account" from the settings menu, scroll to the end of the list that opens and click "Change account type". The further algorithm is the same as on a PC: read the tips, find the appropriate category and confirm your choice.
You will also be offered to integrate your Facebook. This can be done immediately, or at any other time. The condition is now optional, but the integration will greatly expand your opportunities for positioning your business on social networks. By the way, on Facebook it should also be not just a personal, but a corporate page. nine0003 Completing settings
Interesting. You can quickly and safely promote your social network by boosting likes, reposts and views on publications. So you can increase coverage and get a hot target audience. Click and use -> TapLike
Related:
Instagram Design (25 Cool Profiles + Examples) Instagram Photo Editing: Top Applications + ExamplesFeatures
So, you have switched to a commercial profile. And you will definitely want to immediately try out all the new features and chips. Then I will give a brief overview of the settings and advantages that distinguish an Instagram business account.
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1. Profile category
The instagram business profile allows you to display the subject of your page. In addition to the inscriptions “brand” and “personal blog”, which are now quite common, you can put any other profession or topic, for example: musician, politician, clothing store, cafe, bar, etc. This is important because it attracts the attention of your target audience.
CategoriesAs advertising
2. Communication buttons
For this setting, please fill in the contact details first. Add them to the fields: email, phone, address. Then the action buttons will become available, and they are implemented through integration with third-party applications for business. You will be able to place, for example, an online registration form or online payment. It will look like "Call", "Register", "Order delivery", etc. nine0003
A business account makes it easier for users to contact you.
For example, when you click on the "Call" button, the phone number automatically appears on the mobile dialing screen, that is, you do not need to copy it to the phone's memory, open the desired section, paste it - everything is done in one click.
By the way. In order for Instagram algorithms to work for you, I recommend cleaning your account from garbage through the Instahero service. Use the promo code "INSCALE" to get a 30% discount on a full analysis. Click and test -> Instahero. nine0003
3. Statistics
Various statistics can be viewed for a business profile. So you get the opportunity to track the reaction of subscribers to a particular content, analyze the effectiveness of advertising campaigns, contests, etc.
Statistics exist both for the profile in general and for individual publications and stories. This feature is useful not only for selling accounts, but also for personal brands.
StatisticsProfile statistics
On a business account on Instagram, you need to click on the “Menu” section on the profile page.
Then select "Statistics". Switching between tabs here you can see:
- Number of profile visits, site clicks, reach rates;
- Information about publications for the week;
- Subscriber information: number of subscribers/unsubscribers, subscriber locations, gender, age.
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Publication statistics
In addition to general statistics, track reactions to individual publications. To do this, on the profile page, select any photo or video and click "View statistics" under the publication.
The number of likes, comments, shares and saves of the selected publication will appear in the window. In addition, the total number of actions performed with this post and the number of transitions to the profile are calculated here.
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Stories statistics
You can access the statistics of stories from the already familiar section “Menu” -> “Statistics” -> “Content”. Next, you need to find the “History” section. From here, the coverage of each story is available. Clicking on any post will open more detailed statistics, where you can even find out exactly who viewed your story. nine0003 History statistics
Related:
Business on Instagram: from scratch in 13 stepsInstagram engagement: what it is + how to increase4.
Promotion and targeting Instagram has its own functionality to promote your publications. It works in such a way that it allows you to show your posts to the target audience, advertise your profile or drive traffic from Instagram to some external resource. This is more effective than simple cheats, although you will need cash investments for this tool. nine0003 Promotion
Lifehack. When replenishing your account, use a special service that returns up to 20% back to the balance of the promotion amount. For example, you threw in 10,000, and you can run an ad for 12,000. Click and learn more -> GetUniq.
Related:
Advertising in Instagram stories: step by step instructions How to make a mask on Instagram: simple instructions5. Shopping Tags
Shopping Tags allow the audience to view your product cards, read the description, find out the price, go directly to the desired section of the online store. This feature has a positive effect on the growth of sales.
nine0003 Shopping Tags
Interesting. I also recommend using multilink. It will help to create a full-fledged online store, as well as contact you via instant messengers.
6. Physical address
If you sell goods not only online, but also offline, you are probably often asked how to find you in order to buy a service or product. Business accounts allow you to post exact addresses and hours of operation with access to view the address on a map.
Physical address7. Additional lead magnet
Posting an address may not be relevant to you if, for example, you do not offer your services offline. Then this place can be used to place an additional lead magnet. The address bar allows you to place a fairly large amount of information, which is very useful in cases where a profile description and biography is not enough.
Lead magnetBriefly about the main thing
The business profile is relevant not only for selling pages or instagram landings: its wide range of features will find its use even if you do not sell anything.
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One of the most compelling reasons to switch to a business profile is free access to statistics that will show, for example, which posts turned out to be the most interesting. And finally, I will briefly list the main advantages:
- Ability to categorize accounts;
- Access to profile statistics;
- Convenient communication with users;
- Possibility of running a full-fledged online store;
- Ability to promote a profile without third-party services. nine0052
And one more thing to help you. Do you want to make a bomb out of your account, get hundreds of subscribers a day and a flurry of enthusiastic direct messages? Then watch the courses below:
- Involving stories on the phone ;
- Promotion on Instagram.
Related:
How to recover an Instagram account: proven methods + instructions How to delete an Instagram account: 4 ways from a phone or computerHow to Switch to a Business Account on Instagram: A Comprehensive Guide
Are you thinking of switching your personal Instagram account to a business account? You have come to the right place.
In this article, we will first introduce the different types of Instagram accounts, then explain the benefits of using a Business Account. Finally, we'll show you how to switch to a business account on the Instagram website.
How to Switch to a Business Account on Instagram: An Introduction
Instagram started out as a photo-sharing app and has since grown into one of the most popular social apps with 2 billion monthly active users worldwide in 2022. Due to its popularity, Instagram has started to introduce different types of accounts for different users. nine0003
Types of Instagram Accounts
Before we show you the steps to switch your Instagram to a business account, let's first understand what types of Instagram accounts exist: Personal Account, Creator Account, and Business Account.
A personal account is for people who want to share content on Feed, Stories and Reels with friends and family without monetizing it. Users can make their account public or private and follow people, public figures and businesses.
nine0003 Types of Instagram accounts you can create
Professional accounts consist of Creator and Business accounts. The Creator account is for influencers and public figures, while the latter is for businesses.
The only difference is that all business accounts can access the Instagram Direct Message API to communicate with multiple clients at scale. Only creator accounts with less than 500k followers can access the API. If they have more, they must upgrade to a business account to continue using the API. nine0003
However, many small businesses still use their personal account to promote their products. While there is nothing wrong with that, they can benefit from converting their accounts to business accounts. Next, we'll tell you why.
Benefits of switching to an Instagram business account
Do you use Instagram for sales or support? If yes, then let us share some of the benefits of using an Instagram Business Account to level up your business. nine0003
InstagramInsights gives businesses all the data they need about their accounts and how their posts are performing.
With this information, you can evaluate what content works and what doesn't and strategize accordingly.
You can add a contact button so that customers can contact you by email, call you, or view your store's location. You can also add an action button to your business account so that customers can make reservations, place orders, or make appointments. nine0003
Want to promote your business and advertise on the platform? You can create ads on Instagram and use the Instagram Shop to promote your products. Customers can browse, checkout, and exit the store without leaving the platform. Customers in the US can even use Meta Pay to pay within the app.
Now that you know what an Instagram business account is, let's find out how to switch to one.
How to switch to a business account on Instagram
You can seamlessly switch from a personal account to a business account on both the Instagram app and desktop.
We will show you the steps below.
How to switch to a business account on the Instagram app
Switching to a business account on the Instagram mobile app is a simple process. After signing up for an Instagram account, follow the steps below to transfer your account.
How to switch to a business account on Instagram1. Click the three horizontal lines in the upper right corner of your profile page and press Settings .
2. Click Account and click Switch to professional account .
3. Select the appropriate business category and click Done .
Switching to a business account on Instagram4. Select Business and click Next .
5. View contact information and click Next .
6. Click X in the top right corner of the account setup page to return to your profile and you're done!
If you have a Facebook page associated with your business, connect your business account to Facebook.
By connecting both accounts, you will be able to post, analyze and advertise on both Facebook and Instagram accounts from within your Meta business manager.
Next, we will tell you how to switch to a business account on the desktop.
How to switch from a personal Instagram account to a business account on a desktop computer
In this section, we will show you step by step how to switch to an Instagram business account on your desktop.
1. Go to section Settings and click Switch to professional account .
How to switch personal account to business account on Instagram2. Select Business and click Next . nine0003 Switch Instagram to business account: Select Instagram account type
3. Select the appropriate business category and click Done .
How to switch Instagram to business account on PC: Select business category 4. View information and click Save .
5. Click Done . nine0003 How to convert an Instagram business account: Click Done to complete the conversion
Now that you've set up your Instagram business account, we'll walk you through the benefits of connecting a business account to the API and how to do it.
Connect Instagram Direct Message API on respond.io
Although Instagram Business Account is equipped with all the tools and features to make your business prosper, it is mainly aimed at small and medium businesses. nine0003
If you are looking for more sophisticated tools like CRM integration and chat automation then you should consider Instagram Direct Message API where you can manage large volumes of messages seamlessly. All you need to do is connect your Instagram Direct Message API to respond.io.
Here you can use workflows to set up advanced automation such as support escalation, auto-assignment, and communication centralization on an omnichannel platform to connect with customers on other popular channels such as WhatsApp, Telegram, Viber, and more.
