How to post classified ads on facebook


Facebook classified ads: A no investment option that you must think of!

Facebook classified ads: A no investment option that you must think of! - Integrately Blog

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4  min read

By Abhishek A Agrawal

February 25, 2022

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Facebook Marketplace has quickly become a go-to destination for online shoppers looking for great deals on used items.

Whether you’re selling a piece of furniture you no longer use or searching for your next car, Facebook Marketplace is a convenient and easy way to find what you’re looking for.

In this blog post, we’ll answer all of your questions about Facebook classified ads – from how to create a classified ad, to what fees you can expect to pay.

Let’s get started!

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What is a classified Marketplace on Facebook?

Facebook Marketplace is a feature that allows users to buy and sell goods or services on the Facebook platform.

Users can use the marketplace for free, with no fees associated with placing an ad or buying something from another user.

The marketplace features both new items as well as used ones – it’s up to each seller to decide whether or not they want their ads to appear on the Facebook Marketplace or just in their newsfeed.

Features of classified ads

Classified ads differ from your Facebook ads in following aspects

  • It’s a venue for buying and selling products

  • Details of the sale remain strictly between the buyer and seller

  • Facebook doesn’t charge any commission

  • Facebook is not liable for any fraudulent activities

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Tips to create successful Facebook classified ads:

  • Catchy headline to grab the attention of your audience.

  • Clear and high-quality images for better visibility. Clean your items before you click the images. Take at least 3 or more photos from various angles.

  • If selling more than 1 item, then list them separately instead of clubbing them together in a single listing.

  • Describe your product in detail with price, condition, category, etc.

  • Set a realistic price for your product.

  • Avoid the DON’Ts (hyperlink)  mentioned earlier 

So it is safe to say that Facebook Marketplace ads are a cost-effective way to connect with your target market. And the best part is that you can set up your ad in just five minutes and start generating leads right away.

If you’ve never tried this, no worries! It’s never too late, start now!

FAQs about Facebook classified ads
Does Facebook have classified ads?

Yes, Facebook has a classified ads platform called Marketplace where users can buy and sell products or services.

Are Facebook Marketplace ads free?

Yes, Facebook Marketplace ads are free to post. However, you can choose to boost your ad for increased visibility.

Do Facebook Marketplace ads expire?

No, Facebook Marketplace ads do not expire on their own. However, it is recommended that after 7 days if your item is not sold, you delete your listing or renew it.

Author - Abhishek A Agrawal

Abhishek is the founder of Integrately, CompanyHub, and Dreamwares. He is passionate about technology and entrepreneurship. He is always looking to leverage technology for the growth of the business. He has a deep understanding of how businesses work and uses this knowledge to build products that help entrepreneurs grow their businesses.

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What Is Facebook Marketplace and How Do You Use It?

Selling your used goods has never been easier thanks to websites like Craigslist, which let you sell your previously loved items online. However, being able to buy and sell goods from your Facebook account using Marketplace adds an extra layer of convenience.

Here's what to know about the platform and how to use it.

What Is Facebook Marketplace?

Facebook Marketplace is a classified ads section within the Facebook platform. It was initially launched in 2007 and featured categories such as job opportunities, items for sale, and housing for rent or sale. It didn't gain traction at the time, so Facebook revamped and relaunched it in October 2016 and it has been live ever since.

You can post advertisements to sell everything from used clothing to previously loved books. In addition, you can search for goods you want to buy. Often times, the items on Facebook Marketplace have been previously used but sometimes you get lucky and can purchase brand new items.

You will receive notifications instantly if you are communicating with a seller or buyer. So you can peruse social media while you sell or buy goods.

While websites like Craigslist are also a good way to sell your used items, Facebook Marketplace is much more convenient since you don't have to set up and monitor an additional account. Everything you need to start buying and selling is right at your fingertips.

Where Can You Find Facebook Marketplace?

Facebook Marketplace is easily accessible both on the Facebook browser version and through the Facebook app.

2 Images

To open Facebook Marketplace on your phone:

  1. Open your Facebook app
  2. Select the three horizontal lines on the bottom-right corner of your screen.
  3. Select the Marketplace tab.

You can search for items by selecting the magnifying glass on the top-right corner of your screen and typing in the name of the item.

To open Facebook Marketplace on your computer, select the Facebook Marketplace tab on the left sidebar on your Facebook news feed. This is the same sidebar where you'll find friends, Pages, Groups, and other shortcuts.

In Marketplace, you can purchase items or create an advertisement.. The added benefit of getting notifications about sales on Facebook makes this process quick and easy.

On Facebook Marketplace, you can even sell or buy big items like a couch.

How to Buy an Item on Facebook Marketplace

You can buy an item on Facebook marketplace by messaging the seller and negotiating a price or accepting the price as it is.

Marketplace shows you search results from your geographic area. However, if you're willing to travel to purchase goods, you can search outside of your hometown for items to buy.

The search filters allow you to adjust the proximity of listings to your current location. This lets you decided exactly how far you're willing to travel for an item.

To search for an item on Facebook Marketplace on your computer, you just type the name of item you are looking for in the search bar.

On an item's page, you can use Messenger to contact the seller. You can do this by selecting Message, or by selecting the Send button for the default message option.

When you meet up with the seller, be sure to bring the correct amount of cash and meet in a safe place. If you want more information about buying goods on the internet, check out our article on how to buy online safely and securely.

How to Create an Advertisement on Facebook Marketplace

Now that you know how to open Facebook Marketplace and buy an item, you can move onto selling an item if you wish.

To sell an item on Facebook Marketplace:

  1. Select +Sell Something button on the left sidebar.
  2. Select the type of item for sale (Item, Vehicle, or Home).
  3. Fill in the appropriate information in the fields and add a photo.
  4. Select Next.
  5. Select Publish to post your ad.

Now that your ad is live, you will receive a notification if someone sends you a private message showing interest. When an item is really popular, you may receive several messages.

What Items Can You Sell on Facebook Marketplace?

Facebook Marketplace only allows certain items to be sold---namely, ones that comply with its Commerce Policy. The commerce policy also monitors buy and sell Facebook Groups, the shops of business and personal Pages, and Instagram Shopping.

There are numerous items you can sell on Facebook Marketplace. You can advertise clothing, furniture, jewelry, art, homemade goods, vehicles, homes or apartments (to rent or  buy), electronics, musical instruments, and antiques.

As long as your item complies with its policies, Facebook will allow you to sell it on Marketplace.

Items that you cannot sell on Facebook Marketplace include:

  • Services: You cannot advertise services like hairstyling, massages, and housecleaning on Facebook Marketplace. However, you can create a personal or business Page to sell your service as long as it complies with Facebook's Commerce Product Merchant Agreement.
  • Non-items: "In search of" or "seeking" posts are not allowed on Marketplace. You can try using Craigslist or posting an update to your personal Facebook profile for these types of inquiries.
  • Pets: You're not allowed to sell animals on Facebook Marketplace.
  • Healthcare: Items like medication or first-aid kits can't be sold on Marketplace.
  • Illegal items: Drugs, guns, or other illicit items are forbidden to sell on Facebook Marketplace.

If you are unsure about whether you are able to sell a specific item on Marketplace, check Facebook's Commerce Policy. If you are still unsure about selling the item, it's best to err on the side of caution and not post the ad. Facebook will suspend your use of Marketplace if you post something that goes against its policies.

There are many ways you can sell your items on the internet. If you are interested in starting a shop online, you could always read up on how to create an online store with Shopify.

Facebook Marketplace Is Convenient for Everyone

Facebook Marketplace allows you to safely buy and sell goods online. It is especially convenient for you to be able to browse social media while communicating with sellers and buyers.

This makes for an easy and quick sales exchange for both parties and makes Facebook Marketplace a great option for online classifieds.

Learning how to create an ad on Facebook correctly

Step-by-step instructions for the humanities. Part 1

Who is the instruction for?

1. For bosses. Imagine that tomorrow you are urgently leaving on vacation, and there is no one to train a new employee;

2. For beginners. Imagine that you are getting a new promising job, and the boss urgently leaves for vacation and requires you to create a test advertising campaign before his arrival; nine0003

3. For freelancers. Imagine that you perfectly know the target in VK, and the customer insists on advertising on Facebook;

4. Anyone who wants to master SMM.

Who will NOT need the instruction: humanities by definition, that is, graduates of the philological faculty of Moscow State University. However, exactly following all the points, and they will cope =).

Note: in order to read further, a humanist needs to be at least new to advertising. That is, open your own advertising account.

Convert Monster got a pompous business account, it doesn't differ much from a regular user account. But to simplify the perception, I will show everything on the last one. nine0003

Let's go!

1. In the upper right corner of the advertising account, we find the button CREATE ADVERTISING. Click on it =)

2. Choose a target.

2.1 Clicks on the website - everything is clear even to the humanities =).

Enter the site url in the appropriate field.

2.2 Website conversions.

Enter the website URL in the corresponding field and select the target action for conversion tracking. To do this, you must first create a conversion code. How to do this - I will tell in the next series. nine0003

2.3 Publication engagement.

Suitable if we have our own group or page, and we need to draw attention to its content. Ideal for promoting a page that already has a decent number of members. Decent - this is from 500 k.

You can promote both the entire group (the item Squeeze the Maximum), and individual publications - it depends on our goals. To select a post, expand the MAXIMUM button. nine0003

2.4 Page likes.

Suitable for beginner groups. Everything else is the same as in the previous paragraph.

2.5 and 2.6 App Installs and App Engagement.

To do this, we need to create our own application. Convert Monster gets customers, we are not up to toys yet =).

2.7 Responses to an invitation.

Choose an event and advertise!

2.8 Used sentences.

Item for online stores. For example, a page selling teddy bears has launched an app that allows you to buy a teddy bear without leaving Facebook.

2.9 Video views.

For this item we need a Facebook page. Money is debited only for watching the video. If the user opened the video and immediately closed it, the system should not count this as a view.

Next, I show on the example of paragraph 2.1 Clicks to the website. nine0003

3. Images.

Up to 6 pictures can be uploaded. The Facebook format allows for a maximum of 6 images. The recommended size is 1200 x 628 pixels.

3.1 If the size of our image is larger than 1200 x 628 pixels, then Facebook offers to MOVE THE IMAGE.

4. Text and links.

There are 3 ad formats on Facebook. nine0003

One of them is newsfeed advertising. In order to enable this format, you need to connect a Facebook page.

4.1. Come up with a catchy title and a cool explanatory text.

4.2. Choose a call to action. We do not listen to Facebook, which explains that this is not necessary.

4.3 Preview We love =).

(The favorite model of CM Yanochka is in the photo)

Next in line - Part 2 and selection of the target audience.

P.S. Like, repost or comment if you want more 😉

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How to post an ad on Facebook (Facebook)

How to post an ad on Facebook (Facebook) - WebTune

How to make an ad on Facebook correctly so that it brings maximum results? It turns out that there are certain rules that will help make the ad more effective. Let's get acquainted with them in more detail. nine0003

Tips for writing ads

To create a good ad, follow these guidelines:

  1. Choose your images carefully. This is an important element that first of all falls on the eyes of the user. Depending on the right picture chosen, a person may scroll through the feed or become interested and go to your page.
  2. Draw attention. This can be done through the use of memes, an appropriate image, a good expression, and the like. nine0166
  3. Choose good expressions. Don't know how to write an ad on Facebook? The text should be as short as possible, because few people want to read a post that is too long, because people value their own time. Each word should carry the appropriate semantic load, expressing your opinion as clearly and precisely as possible. Everything superfluous is better to remove.
  4. Start with a question. One of the most effective ways to get the audience interested is to ask them a question, to which they will give a positive answer. For example: “Do you want to always look great?” The next offer is able to sell your product, answering the logical question, where to buy it. For example: "Stylish and affordable clothes in our store!". nine0166
  5. Address your audience. The phrase "we sell for half the price" does not sound as convincing as "you get half the price."
  6. Test on mobile. It is important that your Facebook ads are shown not only in the desktop version, but also in the mobile version. Make sure the ad looks the same on all devices.
  7. Don't forget to update. Settings allow you to make more precise targeting, reach out to users, find a response and get conversions.

To promote your products, advertisers recommend placing a call to action at the end of your ad. These can be buttons "Book now", "Learn more", "Send a message", "Subscribe", "Contact us" and others.

Test different options and choose the most effective for you.

How to place an ad on Facebook

The algorithm for placing ads through an ad account is as follows:

  1. In the upper right corner, click the "Create ad" button.
  2. Select a target. For example, "clicks to the site" if you want users to go to the page of your online store.
  3. Conversions per resource. In the corresponding field, you must enter the site url, as well as select the target action.
  4. Engagement for publication. It will come in handy if you have your own group or page on the network. So you can attract the attention of friends and subscribers to the content.
  5. Upload photo, video (if available), text. Be sure to come up with a name that catches your eye. nine0166
  6. After all the settings are ready, the text is written, the files are uploaded, you need to click the "Publish" button.

If you don't know how to create an ad on Facebook in a group, to start with, select the desired group in the menu to the left of the news feed. Go to "photo/video" at the top and upload your material. At the end, click "Publish".

In a social network, you can add images, videos, various files, create polls, edit posts, tag people, and more.


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