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How to make your instagram shoppable


How To Create Shoppable Instagram Posts

It’s essential to create shoppable Instagram posts cause it is not only one of the social selling trends but also the best way to drive sales and traffic effectively for your Shopify businesses in 2021.

To fully leverage shoppable posts to get more sales on Instagram, businesses of all sizes and shapes should understand it clearly first. Afterward, we will guide you through all the simple steps to create and make an Instagram post shoppable. Let’s start with the definition first.

Table of Contents

What is a shoppable Instagram post?

‘Create Shoppable Instagram posts’ is a term referring to the action of tagging products to unpaid Instagram posts. The ultimate goal of product tagging is to lead users from Instagram to the brand’s websites where the tagged products can be purchased.

Add product tags to create shoppable Instagram posts

Business owners and creators can tag products to not only images but also videos, carousels, IGTV, Reel, Guide, and even Livestream. The maximum number of products that can be tagged to an image or video is 5. Also, you can add no more than 20 products to a multi-image post.

With product tags, Instagram users only need a tap to check out product details and make a purchase. You know what? Users can even do payments right on the platform with Instagram checkout.

Obviously, shoppable Instagram posts are changing the e-commerce game on Instagram. However, if you still doubt the efficiency of the shoppable posts, let us blow your mind with several reasons.

Why should you create shoppable Instagram posts?

First of all, shoppable Insta-posts offer your prospective customers a direct path to your brands and help you boost sales. Also, it makes the customer journeys seamless from seeing a product to make a purchase. These two factors will simplify the way customers shop as well as provide business owners with more slots to display and promote their products on social. Eventually, it drives up your sales.

Secondly, Instagram has proven itself to be a huge potential market for e-commerce with over 1.16 billion monthly active users. By showing your products on Instagram, you are approaching more prospective customers than ever before. 

Thirdly, no other better way to test your products on the real market than to create shoppable Instagram posts. By connecting with your customers on Instagram posts, you will be able to identify which products your target audiences will like and be willing to buy. 

Last but not least, shoppable Instagram posts eliminate the shopping barriers in comparison with other e-commerce platforms.  Nowadays, customers are savvy in social media ads and marketing, so it is very hard to convince them to buy directly on e-commerce platforms as before. However, if you approach them in an indirect way through Instagram posts, they tend to let the guard down and check out your products through Insta-posts.

Are these reasons strong enough to convince you to create shoppable Instagram posts? If the answer is yes, then we’re not gonna waste your time. Let’s craft your post that sells on Instagram now.

How to create shoppable Instagram posts easily?

Before you start to tag products to make your Instagram posts shoppable, you must set up Instagram Shopping first. To do so, your business must meet certain requirements:

  • Your business located in Instagram’s supported markets.
  • All your products are eligible to be sold.
  • Your business complies with Instagram’s Merchant Agreement and Commerce Policies.
  • Your business owns a website domain from where you intend to sell your products.

All done!? Let’s get to the first step to create shoppable Instagram posts. 

Step 1: Convert to the Instagram business account

First thing first, you have to switch your personal account to a business account. Do as instructed below:

On Mobile: Go to your Instagram profile > Click on the 3 lines in the top right > Go to setting > Account > Switch to Professional Account > Business > Done

On desktop: Go to your Instagram profile > Settings > Switch to profession account > Choose Business > Select your business category > Add business contact info or skip it > Done

Go to your Instagram account settings

Firstly, go to your Instagram account settings.

Switch your personal account to a business account

Then proceed to Switch to Professional Account.

Choose Business

You are given 2 options to turn your Instagram account into an account for Creator or Business.

Pick the category for your business

There are multiple categories to choose from. You should pick the most relevant category for your business.

Add your business contact information

Once you own a business account, you can add in relevant business information including business address, phone number, business email, etc. Then, you can also link your business account to your website.

Now, your Instagram business account is ready

NOTE: If you already have an Instagram business account, you can skip this step and proceed to step 2.

Step 2: Connect to your Facebook page

In this step, we are going to link your Instagram business account to your Facebook page. You can connect your Instagram business account to your Facebook page in two different ways:

From Facebook

Log in to Facebook > Select Pages > Choose Settings (From your Facebook page) > Scroll down and select Instagram > Click on Connect Account > Input your Instagram username and password > Done

Connect your Instagram business account to your Facebook page

From Instagram

Go to your Instagram business profile > Select Edit Profile > Select Page > Pick the Facebook page you want to connect > Done.

NOTE: You only need a Facebook page to connect to your Instagram business account, not Facebook Page Shop.

Now, your Facebook page and Instagram business account are connected. 

Step 3: Upload product catalogs to Facebook

Since your Instagram business account already connected to your Facebook page in the previous step, all you need to do now is to upload products to your Facebook page’s catalogs, then the products will be updated on your Instagram account automatically.

To ease the process of creating Facebook catalogs and uploading products manually, we recommend you to use Socialshop.

With Socialshop, you can sync all your products from your Shopify/WooCommerce/BigCommerce to Facebook catalogs automatically in a click. 

Socialshop – Sync products from Shopify/WooCommerce/BigCommerce to Facebook automatically easier than ever

Once you’ve done it, all your products will be available on your Facebook page shop as well as on Instagram (As we linked Facebook page with Instagram business account). Let’s proceed to step 4.

Step 4: Submit your account for review

Next, you need to submit your Instagram business account for review. Follow the instructions below:

Go to your Instagram business page > Settings > Business > Shopping > Done

Now, you have to wait for a few days until your Instagram business account is approved for the shopping feature. However, the account review process sometimes takes you longer.  

In some cases, you are asked to prove your ownership of your website domain before submission, follow the instructions here to complete domain verification. Then, you can submit your account for review.

Step 5: Activate the Shopping feature

Once your account is approved for Instagram Shopping, you can enable the Shopping feature.  

Go to your Instagram business page > Settings > Business > Shopping > Select Product Catalog you want to link to your account > Done

After your Instagram business account is approved, you can activate the Shopping feature

NOTE: If you are unable to access Shopping, perhaps your account is still being reviewed or has not been approved for Instagram Shopping.

Step 6: Create shoppable Instagram posts

Finally, you are fully enabled to use product tags to highlight your products in Instagram posts.

It’s time to tag products to your Instagram posts

You can create a post as usual and add product tags to your video or images. As mentioned above,  you can add a maximum of 5 products to an image or video, and up to 20 tags for the carousel.

To tag products to your Instagram post, follow these steps:

Add photos/video > Add note > Click on Tag Products > Tap on the photos/video > Search products > Select products > Click on Done > Share.

Once you finished, your posts are shoppable now. Instagram users can check out all the products you tagged on your posts easily in a click.

Final thoughts

In brief, it is essential for you to leverage Instagram posts to promote your products and drive more sales. To create shoppable Instagram posts, you should follow our 6 steps:

  1. Convert to an Instagram business account
  2. Link your Instagram business account to your Facebook page
  3. Connect product catalogs to Facebook
  4. Submit your Instagram account for review
  5. Activate Shopping feature
  6. Craft a post and add product tags to make it shoppable

Let’s create your shoppable Instagram posts and rock your sales today! 

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Nearly half of people say they use Instagram to shop, weekly.1

So, what is Instagram Shopping?

Instagram Shopping is a set of features that allow people to easily shop your brand’s photos and videos all across Instagram.

It all starts with your shop, your storefront on Instagram.

People can shop your products throughout Instagram.

How to set up Instagram Shopping:

Open your shop by completing the set-up process below in Commerce Manager.

1. Make sure selling on Instagram is right for your business.

  • Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
  • Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
  • Check to see if you are in a supported market.
  • Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
  • If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

  • Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
  • Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
  • Check to see if you are in a supported market.
  • Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
  • If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

2. Pick a tool to start the onboarding process.

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.

3. Fill out your shop details in Commerce Manager.

  • First, choose how you want your customers to complete their purchase by selecting a checkout method.
  • Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
  • Add products to your shop by connecting your existing product catalog or by creating a new one.
  • Finally, review your shop, then submit it to Instagram for review!

  • First, choose how you want your customers to complete their purchase by selecting a checkout method.
  • Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
  • Add products to your shop by connecting your existing product catalog or by creating a new one.
  • Finally, review your shop, then submit it to Instagram for review!

GET STARTED IN COMMERCE MANAGER

Get the most out of shopping on Instagram.

@instagramforbusiness

How to connect Instagram Shopping | Manual

Since March 2022, Instagram has been banned in Russia. In other countries, all its features are still available.

Instagram Shopping allows users to buy directly from a photo or video in any section of the social network. At the same time, there are different opportunities in different countries. About all the nuances - in this article.

Instagram Shopping Features

When creating a store, you can choose a sales scheme. On the website, on Facebook, on Instagram or through private messages. There are limitations here.

Somewhere you can’t sell inside the application - only show tags, information about the product in the card, and then go to the site, from where you can already place an order.

In the US and a number of other countries, full functionality is available - placing an order directly in the application. It works on the basis of the Facebook Pay service. It is up to companies to decide whether or not to enable the checkout feature on Instagram.

If they decide not to connect, they will be able to transfer the user to the site, and use Instagram solely as a showcase. The company and bank account must be registered in the United States.

If you're temporarily in a country where Instagram Shopping isn't available (for example, while traveling), you may lose the ability to tag products. Restoring access takes up to 2 weeks.

How to connect Instagram Shopping

Consider a variant with limited functionality when sales go through the site. The feature is available on business accounts that are connected to a Facebook page.

MySklad already has integration with Instagram Shopping and Facebook — you can automatically upload products, current balances and prices to social networks, and add product links directly to posts.

Create a catalog on your page on the social network, and unload the goods, their modifications, photos, prices and balances from My Warehouse. The data is synchronized automatically - you can set the interval or start the update yourself at a convenient time.

A link to the main online store is attached to each product - the buyer follows it and places an order. Integration is available free of charge on all tariffs of MoegoSklad. You can set it up if your business account on the social network has the Instagram Shopping feature. See video instructions for more details.

How to set up Instagram Shopping

  1. Create and link a directory. Can be done using the Commerce Manager tool, a desktop platform for managing sales on Facebook and Instagram. The service helps to create a new catalog or connect an existing one, process orders, etc. To use product tags and stickers, select an e-commerce catalog.
  2. Connect Instagram Shopping in your profile settings and submit your account for verification. It usually takes several days. The verification status can be found at any time in the "Purchases" section in the settings. As soon as the account is approved, a notification will be sent from Instagram.

After that, you can create a post with a shopping feature. Up to five products can be added to a post with one image, and up to 20 products can be added to a post with multiple photos or videos. You can only add one product sticker per post in Stories.

Thus, you use Instagram Shopping as a storefront - a buyer on the social network will examine the product, but will go to the site to purchase.

Instagram Shopping Tags and other opportunities to promote

Instagram Shopping has a set of tools that make trading easier.

Collections of goods. You can collect products into groups by topic. At the same time, it is not necessary to make collections that are familiar to everyone, for example, “New Products” or “Hits of Sales”. Categories can be any and convenient for customers. You can create "10 Gifts for Grandma" or "All for the Holidays".

Product tags. Instagram Shopping Tags are special tags. The user clicks on them and gets to the page with information about the product. From there, he can go to the site and make a purchase. Thus, the number of clicks decreases, and the client does not postpone the purchase.

Advertising. You can set up ads with product tags. You can promote already existing publications with tagged products in the feed or popular, or create new ads in Ads Manager.

You can also create custom audiences for advertising: select groups of users who have performed a specific action. For example, those who viewed or saved the product. How to set up ads - we tell below.

You can attract new customers by creating new custom audiences or expanding old ones. Create a user group from both Facebook and Instagram. You can include more sources if you choose audience expansion.

For example, you can create a shopping custom audience that includes people from both Facebook and Instagram. You can also create a shopping custom audience based on multiple events. For example, based on the Add to Cart and View Product Details events.

Who and what niches Instagram Shopping suits

To understand which product is easier to promote on Instagram, you need to look at the portrait of the platform's audience. It's more of a female audience. Age category from 18 to 34 years.

Hence the assumption of which products will sell well on Instagram:

  • Things that reflect the lifestyle - clothes, jewelry, shoes, accessories, cosmetics, perfumes, sporting goods.
  • Trendy products that reflect the spirit of the times. It can be anything from a case for wireless headphones to masks and sanitizers.
  • Visually appealing products whose purchases are dictated by emotions. For example, decorative interior items or handmade.

The list can be supplemented with household appliances, car parts and pet products. We will talk about limitations in the next section.

The US was among the first to gain access to Instagram Shopping in 2018. And there, entrepreneurs can already draw conclusions about its effectiveness.

Magnolia Boutique women's clothing store owner Susan DelPriore told Big Commerce that after publishing 117 tagged posts, traffic from Instagram increased by 4% and revenue from the social network increased by 20%. She advised telling subscribers about the new feature in the feed and stories, as well as doing cross-promotion in other social networks. In addition, it is important to give instructions on how to place an order correctly.

John Lott, director of children's clothing store SpearmintLOVE, said that after 208 posts on Instagram Shopping, traffic from the social network increased by 12.61%, and revenue from Instagram increased by 8%. He also noted that it was important to tell subscribers about the new feature - the store published instructions in stories for two weeks.

Do not forget that in the USA the option of ordering and paying directly from the social network works.

What not to sell on Instagram

Instagram is owned by Facebook and is part of its advertising network. The same rules apply for paid publications of both sites.

For example, you cannot advertise and sell tobacco and tobacco products, as well as prescription drugs, drugs, and wiretapping devices.

We have put together in a table a list of all products that cannot be advertised on Instagram. Download and study it.

Fragment of table

Download Facebook and Instagram trading rules

How to manage the range of products in Instagram Shopping

On Instagram, just like on Facebook, you need to upload the products you are going to sell to a catalog. There are two ways to link a catalog to your social network account:

  • Via Commerce Manager. This is a do-it-yourself tool available in Facebook Business Manager.
  • Through a partner e-commerce platform. For example, Shopify or Big Commerce.

By the way, if you have a store on Shopify, you can connect it to the MyStorage service. This is how you add data on orders and counterparties from the platform for launching an online store to a single accounting system, where there is everything for online trading.

In My Warehouse, you can always see information about the balances that will be automatically uploaded to Shopify.

Try MySklad

With the catalog you can:

  • Add and manage product details. You can upload an image, write a description, set a price, change color or size. And also - add several positions at once and a link to the store's website.
  • Group ads. This is useful if you need to combine different posts with a common theme. For example, information about discounts and promotions.
  • Create selections for stores. To show customers all the products that may be of interest to them.
  • Assign permissions. Then other people or partner companies will be able to work with your catalog.
  • Download country and language information. This way, buyers will automatically see the correct information and prices for items in the ad or in the store.

Read also: 7 problems that prevent trading on the Internet

It is not necessary to create multiple directories. All product data can be stored in one. You can change information about a product in the catalog at any time. But it is important that it always contains accurate data on prices and availability of each item.

Also, the rules for returning goods and funds should be written either on your website or in the store's Instagram account: for example, in current stories or in a separate post.

Sometimes sellers do not indicate the cost of goods and call it only in private messages. But not everyone does this. For example, the NeBabushka yarn store does not hide prices, says its owner Natalya Maltseva. The ability to put a price tag directly on a photo in a post is convenient for her.

We have never closed prices. The price in the label in the post will not scare anyone away. And if this happens, then this is not a representative of our target audience.

Natalia Maltseva

shop owner "NeBabushka"

See also: How to tie big money: the success story of the Nebabushka yarn store

According to Natalia Maltseva, Instagram Shopping tools will help meet spontaneous demand: “Now it’s traditional for us — follow the link in the profile description. And the person is forced to either leave the post and follow this link, or enter the name of the site in the browser.”

But for some sellers, the main disadvantage of Instagram Shopping is precisely that live communication with the client is lost. Sellers say that sometimes with the “answered price in PM” format, a dialogue is started with the client, which ultimately leads to a sale. Indeed, in a live conversation, the seller can always offer an alternative or resell something else.

Firstly, you can use visual content to attract potential customers, and secondly, you can immediately get feedback.

“If you break Instagram down into elements, then there will be no unique tools for promotion in the social network,” says Ekaterina Pyankova, a target specialist at MoegoSklad.

Hashtags, targeting, bloggers, smart feed - all this is also available in other social networks. Taken together, the social network continues to be one of the best for business. There are probably almost no brands left that do not have an Instagram account.

Ekaterina Pyankova

targetologist of My Warehouse

The owner of the NeBabushka store believes that the secret of Instagram's effectiveness is that communities of people with the same interests are quickly formed there.

People come to see what's going on in the store. And through Instagram, we convey the atmosphere that residents of other cities and countries cannot feel when they come to the store. For them, this is a kind of window.

Sales in social networks are suitable for those who want to receive orders online and at the same time do not invest in the creation and promotion of an online store. Watch our tutorial to learn where your products will sell best, how to process orders, and how you can save money.

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Targeted advertising

There are three main ways to promote your store on Instagram:

  • targeted advertising,
  • advertising with bloggers,
  • advertising in thematic communities.

Ekaterina Pyankova considers target to be the most effective of them. This is an advertisement that is shown to an audience according to predetermined parameters: user behavior on the network, their age, interests and field of activity.

It is easier for those who use it to increase sales, because in this way the publication is most likely to be seen by those who are interested in buying. To run targeted advertising, all you need is a business account.

There are no fixed numbers on Instagram. Sometimes it's expensive and good, sometimes it's cheap and bad, sometimes it's expensive and bad, sometimes it's cheap and good. Any result is useful information for further work.

To run targeted ads, you need to set up a campaign in your Ads Manager dashboard. Through it, for example, you can run ads on:

  • people who "similar" to your customers in terms of age, occupation and hobbies;
  • all visitors to your page or site;
  • regular customers;
  • visitors who added items to their cart but did not purchase them.

Most stores stop at targeting or working with bloggers.

We review our products and engage bloggers to talk about our products. We didn’t work with targeting for a while, but now we have changed a specialist, and we will launch this type of advertising again.

Shopping ads and posts tagged with Instagram Shopping Tags

Instagram Shopping tools complement existing types of advertising. For example, you can promote posts with tagged products or create ads from scratch in Ads Manager.

Product tagged ad For a business that has been promoting their products on Instagram for a long time, the button to go to the site under the publication is a chance to increase sales even more.

The ability to place a link to buy under the post will significantly increase the conversion.

What hinders the promotion of goods

Since 2016, Instagram has had an algorithmic feed, so the time of publication of advertising posts does not affect their effectiveness in any way. But the cheating of subscribers, which is still sometimes used by both business and bloggers, will not lead to anything good. In the worst case, you can lose your account.

There are other difficulties that a business may face.

If you don’t have a constant influx of new subscribers, the number of outreaches decreases. Our task now is to ensure a constant influx of fresh subscribers.

“The audience has high requirements for brands. The account must comply with trends and actively adapt to new ones. And at the same time, there are high requirements for sincerity and openness,” explains Ekaterina Pyankova.

The influence of Instagram is based on visual imagery and on conveying emotions through text and video. If a person did not immediately respond to your offer, it is likely that in a second he will be distracted and fly away somewhere else.

For example, it’s not enough for a clothing brand to simply post a photo. The audience expects videos from production, promotions, contests, high-quality videos, user-generated content.

The audience of the social network is spoiled, any “respite” threatens with replies and loss of interest. You need to constantly post new exciting content and communicate with subscribers.

How to increase user engagement on Instagram:

  • Post real photos: anything that looks too photoshopped or perfect will turn off.
  • Encourage user generated content. Ask customers to take a photo or video of your product and then post it to your feed or stories.
  • Collaborate with others. You can expand your audience by partnering with different complementary brands. For example, if you sell sunglasses, caps or hats would be an addition.

Can Instagram disapprove ads?

Yes, if it violates Facebook's ad trading rules. For example, you cannot advertise illegal products and 18+ products. And there should be no hints of discrimination and violence in advertising.

They may not miss it by mistake - due to a failure in automatic moderation. In this case, you can challenge the decision, and the ad will be re-checked by a person.

Read also:

  • Fulfillment for an online store: when is it necessary, how to prepare and how to save money
  • How to enable payment by QR codes: business guide
  • How to create a VKontakte store

How to set up Instagram Shopping Tag ⭐ step by step

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Content

  • 1 What posts can I put the Shopping Tag on
  • 2 How to set up Instagram Shopping
  • 3 Why does the Shopping Tag on Instagram not turn on

Every month, millions of people click on Instagram shopping posts3 to find out more about the products on offer. It's an affordable way for businesses to showcase their offerings and increase sales.

Thanks to Instagram's new checkout feature that allows you to buy products "directly" without even leaving the app!

Therefore, a person needs to make sure that they use posts with a shopping tag effectively - we are talking about thoughtful images, attractive headlines and promotional materials.

Which posts can I put on Shopping Tag

Where exactly can I apply the new function?

  • Posts about products.

First of all, posts on Instagram, where you can mark up to 5 product offers! Once a person has set up Instagram Shopping, they can tag products in photos in their Instagram online store catalog.

How a post with tagged products is displayed on Instagram.

  • Carousel with photo.

Carousel posts tag up to 20 products in images, making it quick and easy to showcase a product range or create a lookbook for a brand.

  • Stories with marked products.

When viewing Stories, followers can now click on a product sticker to learn more and purchase via Instagram shopping.

Tagging products in Stories will be a more organic way to promote product offerings and allow you to share product information in detail.

And the best part about using stickers for Instagram shopping in Stories is that small accounts with less than 10,000 followers can now drive traffic to the online store website.

How the Instagram Shopping Tag is displayed in Stories.

  • New AR filters with marked product offerings.

Just when a person thinks Instagram won't come up with anything original anymore, they're releasing a new buy feature!

This feature allows consumers to digitally "try on" the items or cosmetics they want before buying them, opening up a world of retail opportunities.

Similar to how they originally released custom Instagram masks and AR filters, the platform is beta testing the AR shopping feature with various brands.

How to set up Instagram Shopping

It only takes a few steps to enable this feature.

  • Verify that the business and account are eligible.

Instagram has some strict requirements when it comes to setting up shopping features. This ensures that only real retailers and corporate brands sell through the app. Here are some of the required requirements:

  1. The business must be located in one of the 46 approved countries for buying on Instagram;
  2. The account must be for a business that primarily sells physical goods;
  3. Instagram connected business profile.
  4. Compliance with commercial agreement and instagram policy;
  5. The Facebook business page connected to the account has no country or age restrictions;
  6. The business profile must be linked to a Facebook catalog for featured products.
  • Connect your Instagram business profile to your Facebook product catalog.

If the profile meets these requirements, proceed to create a product catalog. There are two ways to do this: add a shop section to your Facebook page, or use the product catalog in Business Manager.

Why the Instagram Shopping Tag is not enabled

Once the owner has set up a Facebook store or linked a product catalog to a Business Manager account, Instagram will verify the account before granting access to the shopping functionality.

Learn more