How to see what someone likes on instagram 2020 reddit

How to See What Someone Likes on Instagram

Contents

As you know, Instagram is one of the most popular social media networks today. It is increasing this popularity with the updates it develops for its application day by day. The users generally like the features that Instagram offers to its users, and it enables the users to enjoy this platform more. Of course, there may be some exceptions. Sometimes, Instagram can remove features that it has already offered, and users may not like this situation. Unfortunately, the feature we will cover is one of them. We will explain how to see what someone likes on Instagram, which used to be quite an easy thing in the past.

How to See Someone’s Activity on Instagram?

In the past, it was possible to see what people you follow on Instagram like or comment on. There was a section called Following. In this section, you had follower requests and notifications. You could also see the activities of the people you follow. You were able to see what they liked and what photo they commented on.

Unfortunately, on October 2019, Instagram removed this feature. Therefore, it is no longer possible to see what a user likes on Instagram. But, for example, if you want to find out if your boyfriend likes a specific user on Instagram, there is a way to check that out. You can find out by clicking on the photos of that person and searching for your boyfriend’s or girlfriend’s name among the people who liked this photo. Or if you can log in to that person’s account, you can find out what they liked from their like history.

However, we think that trying the first method will be better for the health of your relationship. Since this feature has been removed, it is only possible to find out what someone likes on Instagram in this and similar ways. You can also use third-party applications to see what someone likes on Instagram. However, the safety of these applications is debatable.

Why Did the Following Tab on Instagram Disappear?

If you are someone who likes to stalk your friends, you might be upset and wondering the reason. It has been a feature on Instagram for years. So it is quite reasonable that you are wondering why it is no longer there and has been removed.

Many users wonder why Instagram made such a decision. In fact, the thing is that Instagram was using this system not to let people stalk each other. The actual purpose was to increase interaction. Of course, users were following each other and each other’s activities on this application thanks to this feature. But with the increasing popularity of Instagram, the issue of data privacy has become much more important. It has caused Instagram to take a step back in this regard. So Instagram wanted to make this platform a more personal place, perhaps as it should have been from the beginning.

If you look at it from your perspective, this was actually a feature that explicitly presented to other users what you were doing on Instagram, who you are liking, who’ you commented on, or who you started following at that moment. And Instagram has now started to see this part as a part that violates personal information privacy. As a result, we were forced to say goodbye to Instagram’s Following tab. So there is no longer a situation where you can use the Following tab and see others’ actions.

Concluding User Activity

With this article, we wanted to inform you about how to see what someone likes on Instagram. We hope that after reading this article, you have been able to find answers to such questions that you previously asked yourself about the Following tab and how you can see what someone likes on Instagram.

How To See Every Photo Someone Likes on Instagram 2022

Home » How To » How To See Every Photo Someone Likes on Instagram And Also See Their Liked Videos, Comments, And More

Last Updated: September 24, 2021 by Hemant Mendiratta

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On Facebook, you can easily see your friend’s activity on your news feed. But how about Instagram? The news feed in the app doesn’t show anything else other than the photos or videos posted from users, hashtags you are following and ads of course.

You cannot see anymore what photos and videos someone liked on Instagram in the Instagram app since Instagram has removed this feature. It is not possible to view someone’s Instagram activity from the website either.

To help with this, we share a method to view someone’s Instagram activity and see their liked posts (photos and videos) and even comments.

Our method also allows you to see the Instagram activity of a certain user or a user without following (anonymously). In addition, we have mentioned a tip that will help you to see when someone was last online on Instagram.

Contents

1 See Someone’s Liked Photos, Videos, Comments, And Likes On Instagram Anonymously
- 1. 1 What Is Snoopreport And How It Works?
- 1.2 How To Use Snoopreport
2 Using Instagram Spy Apps
3 See When Someone Was Last Online On Instagram
4 Conclusion

See Someone’s Liked Photos, Videos, Comments, And Likes On Instagram Anonymously

If you want to see the Instagram activity of a certain user or a user you don’t follow. What should you do in this situation?

Here is an answer!

Use Snoopreport tool to be aware of the likes, comments and follows of the Instagram users that you’re interested in.

What Is Snoopreport And How It Works?

Snoopreport is the Instagram monitoring service that lets you track Instagram accounts actions.

You just need to add Instagram accounts for monitoring and the service will provide a complete report containing likes, comments and follows made by an individual or a business Instagram accounts during the monitored weeks.

How To Use Snoopreport

Follow the steps below to see every photo someone likes on Instagram:

1. Before you can manage Instagram accounts for monitoring in a user-friendly dashboard you need to create an account. Click “Sign Up” button on their homepage and enter your Email and password.

2. After registration, you’ll be redirected to your dashboard. Here you can add and delete Instagram accounts, buy the time packages for monitoring, look through the reports and more! But first, you should start by adding an account. You can add one or several accounts for tracking: when entering multiple usernames use a comma or a row list.

While entering the username, Snoopreport prompts the Instagram users in a dropdown list, you need to select the correct one. But be aware that the service can snoop only on public accounts, not the private ones.

3. After adding the account you should buy a time package of 4, 26 or 52 weeks to start the monitoring. The weeks will be credited to a single account in your dashboard or if you added several – you can distribute the weeks among them the way you want.

Example: you add 14 accounts to your dashboard and you buy 26 weeks and split them this way: 10 weeks to one account, 5 weeks to another and all the rest 11 accounts can get 1 week each.

4. After the time is added to accounts, the monitoring starts automatically. If you add more accounts later, you can start their monitoring just by clicking the “buy time” button on them.

For the accounts “Instagram” and “jlo” the monitoring is enabled, for the “jessicaalba” it is disabled.

5. The first report with user’s likes and follows will be available in a week. To see it just choose the time frame of the report and click on it. You’ll be able to view every photo someone liked on Instagram.

Here’s how the report with the Instagram account’s likes provided by Snoopreport looks like.

The report displays all the user activity on Instagram. The largest part is dedicated to the likes made by a user, namely: the photos and videos liked and the user that posted them and the change in the monitored user’s engagement with the other accounts.

The reports contain additional features such as follows, comments (available in future), downloading in PDF and CSV formats, and generating a group report.

Using Instagram Spy Apps

If you want to have more thorough access to the Instagram data of someone, you should use an Instagram spy app.

However, installing it requires physical access to the phone of that person. Once you get it, install one of the Instagram spy apps.

Also Read: mSpy Review: A Comprehensive Write-Up Of One Of The Most Popular Monitoring Apps

See When Someone Was Last Online On Instagram

Instagram has a feature that shows the last active time next to the name of the friend in the Direct section.

It not only shows the time when you last used the app but also the online status. The activity status can be seen in Instagram Direct section. The option is turned on by default for all accounts but you can easily disable it if you don’t want others to know about your online status on Instagram.

Earlier you could get an idea of someone’s last activity by looking at their liked posts and comments. But this information was far from accurate when it came to learning about anyone’s last seen.

But with this option, you can see last seen and online status for accounts with whom you have chatted on Direct previously. Here’s how.

Update the Instagram app from the respective app stores and follow the simple steps below.

Open the app and go to Instagram Direct. You can do so either by swiping left on the news feed screen or tap on the paper plane icon at the top right.
Here, you will be able to the last seen of the users whom you have had a conversation with below their username. It will be mentioned in the following manner – “Active x hours ago“, “Active x minutes ago” or “Active now“.

As you can see apart from last seen you can also tell if someone is online at a particular point in time.

You won’t be able to see this information for the user(s) who have disabled the activity status in settings.

In case you turn it off for your account then you too won’t be able to see anyone’s last activity on Instagram. Similar to how last seen works on WhatsApp.

This update is quite debatable as it is a kind of breach of privacy. Having said that, they have given you full control to enable or disable it. So, how are you going to deal with this? Let us know your thoughts in the comments.

Also Read:

How To View Full-Size Instagram Photos And Profile Picture
How To Remove Your Profile Link From Instagram Bio
How To Change Your Instagram Password When You Login From Facebook
Instagram Not Posted Yet Try Again! How To Fix This Error In 9 Ways

Conclusion

Instagram no longer shows what photos and videos Instagram users like.

If you’re eager to see friends Instagram likes or view Instagram photos of your boyfriend or girlfriend has liked, use Snoopreport for monitoring.

The biggest advantage of Snoopreport is that you can track Instagram account even if you don’t follow it. Give it a try from this link.

We hope that you were able to successfully view someone else’s liked photos and videos on Instagram. Please don’t forget to share your thoughts about this feature in the comments below.

Shadowban and what it is eaten with / Sudo Null IT News a joke that ends up being a lot of wasted time. Even if you never intended to use reddit, but periodically write on the forums, I advise you to read this article so as not to get into the annoying situation that I found myself in.

I created my account on reddit.com about 2 years ago, I posted from time to time, but then I didn't use it for a long time. Some time ago I wrote a few topics, after which I periodically answered all sorts of questions in the /r/gamedev /r/unity3d subreddits.

In recent days I have begun to have a suspicion that none of my posts have received any replies. Neither the threads nor the responses on the forums have attracted the attention of other reddit users. I realized what was happening when, after my detailed answer about the benefits of Unity over Unreal 4, another person wrote "I sincerely would like to know why some people prefer Unity over Unreal Engine?". This is how I see this topic on reddit:

And here is a link to this article in reddit itself.

Do not try to look for my answers there - they simply are not there. Only I can see them. Only when I log into reddit with my username and password. But if I log off, I won't see them.

This is called "Shadow ban" - "Shadow ban". This system is designed to prevent spammers and bots from spoiling the air for decent reddit visitors with their presence. It works as follows: you see all your messages, topics, comments, but no one except you sees them. As I later found out, it is considered to be a more effective system than an ordinary ban because the recipient of the ban does not understand that he is banned and this prevents him from trying to create new accounts with fake mail. In theory, of course, it is interesting, but as my own experience has shown, it can simply make an idiot out of a person.

As soon as I was convinced of my suspicions, I immediately created a new account on reddit and wrote the following topic.

If you were able to follow the link, you will surely find only a half-deleted topic. Fortunately, I managed to take a screenshot of this topic, here's what it looked like:

If you want to know, this is how the mail of the account that was banned looks like:

.") received 2 months ago from a robot. It notifies me that the robot suspected that I posted a link to a screenshot (this is not entirely correct, I posted a link to a news article from the Steam page of my game from the "News" section, the article had text and a lot of screenshots). The email advised me to post this article in a dedicated reddit thread and was notified that my original thread had been "hidden". I have a suspicion that it was from that moment that I was banned, but there is an opinion that my account could simply have been hacked or suspected of hacking and I was banned for this. I did not find evidence of this (I looked through the "my content" section).

And here is the first letter on the list, this is a response from the moderators of the /r/gamedev subreddit to my letter that I was banned, the answer confirms that the "shadow ban" exists and is fully applied on reddit.

My further research showed that "shadow ban" is a fairly common system and is increasingly used on various major social media sites. The system has its own Wikipedia page, and a simple search for “shadow ban” in Google returns sites where you can check if you are secretly banned on Instagram and Twitter (but the site for checking the latter for some reason lies).

I subsequently wrote a post on the gamedev.net forum and asked on the site's discord what people thought about it. I was told that this is a common practice on reddit and that's why (and a number of other similar reasons) they prefer to communicate on gamedev.net.

To be honest, I really doubt the effectiveness of this system, because just once you know how it works, you will not fall for such a bait in the future: just log out of your account periodically and check whether you see your messages. The creators of spam bots can easily write a script that checks this, which also nullifies the whole point. At the same time, as long as you don't know about this system, they can make an idiot out of you quite simply for an elementary offense. As for me, this system is much worse than the good old human moderation. It would, for example, be MUCH more efficient in the most extreme cases to selectively hide single posts by people, or even selectively change the text of some of the most outrageous posts. This is more difficult to trace and helps to solve the problem. In any case, we can only be vigilant and remember that our posts can simply be deleted by the moderation of sites and forums in such an insidious way and this needs to be checked periodically.

I hope that with this article I will help people not to feel like idiots, as it happened to me.

Be vigilant!

Continuation of the story in this link.

Global Internet Statistics for 2020 - Digital report on the state of digital technologies in the world and in Russia

The latest data for the beginning of 2021 is here.

At the beginning of 2020, more than 4.5 billion people use the Internet, and the audience of social networks exceeded 3.8 billion. Almost 60% of the world's population is already online, and there is every reason to believe that by the middle of the year half of all people on the planet will use social networks.

However, barriers remain to give people around the world fair and equal access to the digital universe that is changing our daily lives. We will tell you more about this in the review of numbers and Internet trends for 2020. During February, we will supplement the report with data on the state of the digital sphere in Russia.

The most important figures from the Digital 2020 Global Report

The importance of digital technologies in our lives has reached new heights, and more people are spending more and more time on the Internet, solving more tasks there:

The number of internet users worldwide increased to 4.54 billion, up 7% from last year (+298 million new users compared to January 2019).
In January 2020, there were 3.80 billion social network users in the world, the social media audience grew by 9% compared to 2019 (that's 321 million new users per year).
Today, more than 5.19 billion people use mobile phones, an increase of 124 million (2.4%) in the last year.

In Russia, the number of Internet users, according to Digital 2020, amounted to 118 million. This means that 81% of Russians use the Internet.

At the same time, the audience of social networks in Russia at the beginning of 2020 amounted to 70 million users, that is, 48% of the total population of the country. The number hasn't changed in a year.

100 days is how much time you will spend online in 2020

The average user spends 6 hours 43 minutes online every day. This is 3 minutes less than a year ago, but still over 100 days per user per year. If we leave about 8 hours a day for sleep, this means that now we spend more than 40% of our waking time on the Internet.

Collectively, the global Internet audience will be online for 1.25 billion years in 2020 alone, and a third of that time will be spent on social media. The amount of time people spend online varies greatly from country to country. So in the Philippines it is 9 hours 45 minutes a day, and in Japan it is 4 hours 22 minutes. Russians spend 7 hours 17 minutes on the Internet every day.

Who is not online yet?

Today, just over 40% of the total world population—approximately 3.2 billion people—is not yet connected to the Internet. More than a billion "unconnected" live in South Asia (31% of the total). Africa accounts for 27%, i.e. 870 million people across the continent.

In these regions, there is a correlation between the level of Internet access and the age of users: more than half of the population of Africa under the age of 20 and more than 460 million people under the age of 13 in South Asia do not go online.

Gender also matters. According to the International Telecommunication Union (ITU), women are less likely to have access to the Internet than men. A gender gap is also observed among social media audiences. For example, women in South Asia today use social media three times less than men. More than half of the women living in India now do not know about the existence of mobile Internet at all.

The UN says the main reason for this imbalance lies in "deeply rooted social norms and traditions. " Regardless of the reason, the number of "unconnected" will largely depend on the increasing accessibility of digital technologies of the sphere for women, especially in developing countries.

Half of the Internet traffic is from mobile phones

Mobile phones now account for more than half of the time we spend on the Internet - 50.1%.

Considering that 92% of Internet users can access the Internet on mobile, this figure may seem surprisingly low to some, but there is plenty of evidence that computers continue to play an important role in our use of the Internet. Despite the ubiquity of mobile devices, three-quarters of Internet users aged 16 to 64 still access the Internet from laptops and PCs. According to Statcounter statistics, about 53% of all requests on the Internet are made from mobile, computers still account for 44% of the total.

From all this data, we can conclude that most people use several different devices to access the Internet. Therefore, it is important to apply a balanced device-centric approach in marketing strategies. People use different devices at different times and for different purposes, so when planning, marketers should consider the different use cases and contexts for each device.

We live on mobile apps

App Annie says that mobile apps now account for 10 out of every 11 minutes of mobile device use, compared to only 9 spent browsing the web% of our "mobile time". Considering the number of applications available to mobile phone owners today, this is hardly surprising. Recent data from GlobalWebIndex shows that we use apps in almost every area of our lives—whether we're talking to friends and family, lying on the couch, managing our finances, exercising, or building romantic relationships.

It's worth noting that apps that help people find love have a significant market share. In 2019Tinder earned more than any non-gaming app in 2018. At the same time, singles around the world spent a total of $2. 2 billion on all dating apps last year. This is double what it was two years ago.

App Annie reports that over the past 12 months, smartphone users have downloaded more than 200 billion mobile apps, spending a combined $120 billion on apps and in-app purchases. On average, each connected smartphone costs $21.

In the latest State of Mobile 2020 report, analysts at App Annie note that games account for the largest share of downloads (one in five) and 70% of mobile app spending worldwide. At the same time, if we talk about the time that users spend in mobile applications, games are not the largest category.

Person to person — follower

Approximately half of the 3.7 hours a day that people spend with their mobile phones in their hands, they spend on social networking applications and instant messengers. This means that we spend as much time on these platforms as on other mobile activities.

On mobile and desktop combined, the average user spends 2 hours 24 minutes a day on social media, up 2 minutes from last year. The statistics vary greatly from country to country. Filipinos are still the most active social media users, with the average user between the ages of 16 and 64 spending almost 4 hours a day on social platforms. At the other end of the scale is Japan, whose residents spend only 45 minutes a day on social media.

The average Russian spends 2 hours 26 minutes a day on social networks.

Interestingly, in January 2020, 87% of Russians had instant messengers installed on their smartphones, and 92% of mobile users had social media applications. The most popular mobile application in Russia in terms of the number of users is WhatsApp. It is followed by Viber, and the VKontakte application closes the top three. At the same time, it is in the VKontakte mobile application that Russians spend the most money. 77.9% of web traffic in Russia falls on Android (11% more than last year), and on iOS - 21.5%.

Facebook is still ahead of the curve

Despite all sorts of problems that Facebook has faced in the last few years, this social platform remains the most popular social platform. According to the company's earnings announcements, the social network has already crossed the historical mark of 2.5 billion monthly active users and the number of Facebook users has continued to grow steadily in most countries during 2019.of the year.

However, for various reasons, marketers are not able to reach all of these users with ads on the platform, and Facebook's own advertising tools indicate that the ad audience here is 1.95 billion users, which is approximately 80% of the monthly active audience.

Over the past year, Facebook has also seen several declines in audience activity. So, according to the platform’s own advertising tools, compared to several previous months at the beginning of 2020, a significant decrease in coverage was noted in India, Spain and North Korea. However, in the last 3 months alone, the total Facebook audience has grown by 1%.

Significantly, Facebook marketers today can reach one third of the world's adults and more than half of all people aged 18 to 34.

It's time for TikTok

TikTok is probably the biggest social media discovery of 2019 Huge (albeit often not very reliable) figures flashed in the media headlines every now and then. However, data from TikTok ads reported to AdAge a couple of months ago gives a clearer picture of what's going on. Most importantly, TikTok is huge. It has 800 million monthly active users.

However, 500 million of these active users (over 60% of the total) live in China. This means that the platform has about 300 million monthly active users outside of China.

In addition, according to recent data from App Annie, Chinese audiences accounted for 80% of all time spent on TikTok in 2019, and users in India accounted for another 10%. It turns out that 9 out of 10 minutes of TikTok are used by users from China and India.

Despite uneven use across countries, TikTok climbed to sixth place in the 2019 Global Mobile App Rankings by Active Usersyear. It still lags behind WhatsApp, Facebook, WeChat and Instagram, but is already ahead of all other social platforms.

At the same time, it is important to emphasize that there is no data indicating that any of the Western social networks owes its success to TikTok. Facebook, Instagram, and Snapchat have all reported growing ad audiences over the past few months, even among users aged between 13 and 17. For example, at the beginning of 2020 in Russia, the advertising audience of Instagram amounted to 44 million people, which is equal to 36% of the total population of the country.

Not only TikTok has grown

While TikTok has been praised by the media, the interesting numbers shown by other social platforms seem to have eluded the media radar. Reddit showed the most impressive growth, with a 30% increase in monthly active audience (+ 100 million new users) compared to last year. According to the company's latest data, 430 million users enter the platform every month.

Pinterest has a similar story - its active user base grew by 29 last year%. Over the past 12 months, the platform has attracted more than 70 million new active users, and by the beginning of 2020, the total monthly active audience was 322 million.

The platform added new countries for targeting, which increased the potential advertising reach by 12% between October 2019 and January 2020.

Sina Weibo is also showing impressive growth: according to the latest trends, the platform's monthly active audience should exceed half a billion in the next few months. November announcement of the company about 497 million active users indicates an increase of 51 million new users per year (+11%).

Influence of the East

The center of gravity of the Internet is gradually moving to the East. Asian apps and websites are taking an increasing share of user activity from all over the world.

In particular, there are more Asian e-commerce platforms in the latest popular website rankings. Alexa [not a voice assistant, but a website statistics service] ranks the Chinese platform Tmall as the third largest website in the world, higher than Facebook and Baidu, and 10 positions higher than the main western competitor of the platform, Amazon. The top 20 most popular Alexa ranking sites include 5 Chinese e-commerce platforms, 4 of which are owned by Alibaba.

It's worth noting that Alexa uses a 3-month average of monthly site traffic to generate the rankings, and the latest data includes activity during the Singles' Day period. This massive online shopping festival - the Chinese equivalent of Black Friday or Cyber Monday - is gaining popularity in Asia, so it's no surprise that the Chinese e-commerce giants are becoming much more visible globally.

However, the breakthrough can be observed not only among Chinese e-commerce platforms:

Baidu, China's leading search engine, ranks fifth in the latest Alexa ranking and fourth in the same ranking from SimilarWeb.
The popular QQ messenger, owned by WeChat's parent company Tencent, is now in sixth place in the Alexa ranking.
The seventh place is occupied by the popular online portal Sohu, where there are news, search, games and other services.
Qihoo 360, an Internet security solutions provider whose best-known products include antivirus, web browser, and mobile app store, ranks tenth in the Alexa ranking.

The growing influence of Asia is also evident in the latest mobile app rankings. App Annie reports that 6 of the 10 most popular non-gaming apps in the world in 2019 are owned by Chinese companies, and 4 of the top 10 most popular games by number of active users were developed by Chinese studios.

At the same time, at the beginning of 2020, East and Southeast Asia accounted for about a third of the entire global Internet audience (1.5 billion out of 4.5 billion Internet users worldwide). With more than 50 million new users added to the region over the past 12 months, these are the people who will influence the development of the Internet in Asia and beyond.

Voice technology on the rise

According to the latest data from GlobalWebIndex, the popularity of voice interfaces has grown by more than 9% over the past year, while 43% of Internet users aged 16 to 64 use voice search and voice commands every month, regardless of device . That's almost 2 billion monthly active users when applied to the total number of internet users in the world. In Russia, voice technologies are used by 25% of Internet users from 16 to 64 years old.

The rise in voice technology is not just about smart speakers. Every third internet user in the world today uses a voice interface on their smartphone, and in Asia the numbers are even higher: 40% of internet users in India claim to have used a voice interface on their phone in the past month; in China there are 42% of such users, and in Indonesia - 48%.

Given that these countries are in the top in terms of online audience, we can expect that voice control will appear more often in mobile applications in the coming months, if only because more people on the planet use voice search for shopping.

Online Anxiety

Privacy remains an important concern for Internet users around the world, and recent research shows that we have become even more concerned about these issues compared to last year. According to GlobalWebIndex, 64% of internet users are concerned about how companies use their data, up from 63% at the beginning of 2019. In Russia, this problem worries 60% of users from 16 to 64 years old.

People also have less confidence in what they see and hear on the Internet. 56% of those aged 18 and over surveyed by the Reuters Institute for the Study of Journalism said they were "concerned" about the credibility of facts online. Last year, that number was at 54%

At the same time, the number of people aged 16-64 who use ad blockers on a monthly basis has also increased since last year's Digital 2019 report. GlobalWebIndex reports that almost half of all users of the Internet of the specified age category used ad blockers last month. A year ago, they were 47%.

At the beginning of 2020, 42% of Russians used ad blockers.

Respondents cited dissatisfaction with the amount of advertising on the Internet as the main reason for using ad blockers, rather than concerns about privacy issues.

Miscellaneous data in this year's reports point to what might be called the "digital privacy paradox". There is no doubt that many of us are genuinely concerned about online privacy, but we are also increasingly allowing devices and technologies into our lives that collect even more intimate information about us. For example, according to Statista, the number of households with at least one smart home device has grown by a third over the past year. Tens of millions of people have made a conscious decision to spend an average of $550 a year on devices that actively listen and monitor what people are doing in their homes.

The gaming business is not toys

On average, 4 out of 5 Internet users aged 16 to 64 play video games every month. If we apply these statistics to the Internet audience in the world, the total number of the global gaming community is more than 3.5 billion people. The majority play games on smartphones (69% of all Internet users), 25% use specialized game consoles.

These "addicted" gamers spend an average of 70 minutes a day playing console games, and more than 9 in Thailand, the Philippines and Saudi Arabia0 minutes per day. For comparison, in Russia, gamers "hack" on consoles 30 minutes a day.

People are willing to spend more and more money on games. Analysts at NewZoo report that gamers spent more than $150 billion on games in 2019, up 10% from last year. According to Statista, more than $83 billion was spent on online gaming in the past 12 months, up 5% year over year.

Mobile games are also a huge niche. App Annie reports that in 2019Mobile phone users spent more than $65 billion on gaming and in-app purchases last year, representing more than 70% of total mobile app spending over the past 12 months.

In-app purchases are becoming an increasingly important part of the gaming industry. In the last month alone, 8% of all internet users aged 16-64 have purchased some kind of downloadable gaming content at least once, according to GlobalWebIndex.

More and more people are watching how others play. Over the past 30 days, every fifth Internet user aged 16 to 64 watched a game process live, and every seventh watched an eSports tournament.

Many Western marketers are skeptical of eSports, perhaps because they see little evidence of its popularity in their lives. However, the data is irrefutable evidence that every month, hundreds of millions of people around the world watch others play games.

Videos are still being watched

Ericsson's latest figures show that mobile data consumption by mobile users will reach more than half a trillion gigabytes in 2020, with about two-thirds of this amount used for streaming and downloading video content. An interesting fact: to store all this data on 3.5-inch floppy disks, you need a stack of floppy disks, the height of which will be equal to the distance from the Sun to Jupiter.

GlobalWebIndex reports that 90% of Internet users aged 16 to 64 now watch online video every month, which, if applied to the total number of Internet users in the world, would amount to more than half of the world's population.

YouTube continues to account for the largest share of online video content consumers. Approximately 3 billion people watch at least one video per month on this platform [note: YouTube itself reports 2 billion registered user views per month].

The number of views of TV content via the Internet also continues to grow. According to the latest data from GlobalWebIndex, two-thirds of Internet users aged 16 to 64 now watch TV shows and movies on subscription services (such as Netflix). In Russia, 23% of users watch series and movies on services.

Paid video subscriptions are also popular among mobile users. App Annie reports that in 2019, 5 of the top 10 non-gaming apps by consumer spending are video apps. Three of these apps — Tencent Video, iQiyi, and Youku — primarily cater to audiences in China. This only reinforces Statista's findings that internet users in this country are more willing to pay for digital content than others.

Non-stop online shopping

Approximately three-quarters of the world's Internet users aged 16 to 64 buy something online every month. According to GlobalWebIndex, the highest e-commerce penetration rate is among online audiences in Indonesia, Thailand and Poland. In Russia, 60% of Internet users made online purchases over the past month. Judging by the geography of online shopping, economic development is not the main factor determining the use of e-commerce in the country. For example, it turned out to be much more important to have language versions on websites and take into account the cultural preferences of local buyers.

Online shopping is more common on mobile than laptop, although most people use both devices for online shopping. The choice depends on the type of product and circumstances. Over the past 30 days, 32% of Internet users in Russia have bought something online using a mobile phone.

At the same time, Statista's latest data shows that online shopping spending in the world increased significantly in 2019. True, which was to be expected, the growth rates differed depending on the category of goods. The largest internet spending category, travel, saw the slowest year-on-year growth among the categories Statista tracks. Global annual revenue in this category grew by about 8% to almost 1.19trillion US dollars.

Among online shopping categories, Furniture & Home Appliances grew the most, with global online shopping revenue of $316.7 billion in 2019, up 19% from 2018. The Fashion & Beauty and Electronics & Physical Media categories also showed impressive growth, with online sales revenues up 18% in both categories in 2019.

Globally, the average online user now spends almost $500 on online consumer goods purchases every year, although according to Statista, the value varies significantly across countries, from $1,441 per person in South Korea to $20 per person in South Korea. person in the Philippines. Russians spend online 19$0 per year per person.

At the same time, the largest category of online spending among Russians is “Travel” ($24 billion). The biggest growth is observed in the category "Fashion and beauty" - the Russians spent 10% more on goods from this category online than a year before.

Average annual revenue per user (ARPU) has grown by 9% over the past 12 months, but growth in South Asia has been much faster. In India, the average spending on buying online consumer goods has increased by 43% compared to 2018, but the average is still below $50.

Shopping everywhere

“Omnichannel” is a buzzword in marketing that shows that shoppers are less able to distinguish between online and offline when it comes to shopping. Users are adopting mixed shopping approaches – it is becoming common practice for consumers to visit a physical store and then buy online.

In general, according to GlobalWebIndex, search engines are the main source of information about new brands and products for Internet users, slightly ahead of TV advertising. In third place in terms of popularity is word of mouth, followed by advertising on social networks.

In Russia, the situation is slightly different. For example, most Russians in 2019 learned about new brands from TV ads.

More than half of GlobalWebIndex respondents (53%) aged 16 to 64 said that when they search for information about brands, products and services, they first turn to search engines.

At the same time, in search of information about brands and products, young people often turn to social networks. So social networks have already overtaken search engines as the most popular way to get information online in a group of 16 to 24 years old.

The role of social media in online shopping continues to grow: 43% of Internet users aged 16-64 worldwide say they use social media when looking for items to buy.

A recent GlobalWebIndex report on e-commerce trends states that while social media often plays a major role in online shopping in the first phase, only 12% of internet users say they will use a social media buy button. The authors of the report believe that today ordinary goods and services are not bought very actively through social networks. But that can be changed with quality and stimulating branded content.

This suggests that there is no one-size-fits-all way to lead a user to a purchase. When building strategies, marketers need to analyze the entire cycle - from acquaintance to purchase and even after purchase. And it's time to stop distinguishing between online and offline shopping. The behavior of the majority of buyers indicates that they are equally willing to make purchases both online and in physical stores - often at the same time. The boundary between offline and online exists only in the minds and budgets of marketers.

Exodus of cats from online - changing the paradigm of the Internet in 2020

Everyone knows that the main purpose of the Internet since its inception is the exchange of photos of cats. But 2019 has shown that things are no longer the same as before - there has been a fundamental shift in the center of gravity of the global network. According to Google Trends, in 2019 people searched for dogs almost twice as often as cats. According to Twitter advertising tools, more than 250 million users of the platform are interested in dogs. For comparison, only 250,000 users of the platform are interested in cats - 1,000 times less!

Our internal marketing intern Misha confirms this trend.

Dogs beat cats even on Instagram. Almost 250 million posts on the platform have the hashtag #dog, and #cat is under 200 million posts. A pug named Doug the Pug has more followers than an angry cat Grumpy Cat (rest in peace kitty).

For cat lovers, the battle for the internet may not be lost yet: Google returned 6.76 billion results for "dog" in early 2020, and 6.82 billion for "cat". Cats are also still in the majority on Reddit, with 1.70 million users on r/cats and 1.29 on r/dogsmillion.

What to do with all this data

How can you use this data to make your marketing strategies more effective and proactive? for the benefit of marketing strategies? Here are the top three recommendations from the authors of the Digital 2020 report.

1. Expand your horizons

Online user habits are changing – the preferences and expectations of online audiences are changing, influenced by trends from different parts of the world. Now it is not enough to keep track of what is happening at your side. Marketers who want to be one step ahead need to expand their horizons and draw information and inspiration from different regions. Social media makes it easy to interact with your audience and get information from people all over the world, whether they're experts on LinkedIn and Twitter or ordinary Instagram users. Don't rely on research alone; go to the Internet and social networks and see for yourself what is happening.

2. Focus on people

All kinds of trend reviews constantly talk about new tools, platforms, channels. But attention should be focused not on technologies, but on people. Almost all companies and brands that are successful in the long run are those that successfully satisfy people's wants and needs, not those that jump on the innovation train with one viral campaign or start using new products without a clear strategy. The ability and desire to understand people will benefit you regardless of the latest trends in technology, fashion or business.

3. Focus

Trying to keep up with all the trends in technology is one of the biggest stressors for marketers around the world. Sometimes it's better to know less. Think about whether you really need to try that new platform with a couple of million users, or is it better to focus efforts (and budgets) on one or two proven platforms with billions of active users? Will the novelty ensure long-term success for your brand?

On the other hand, don't ignore big trends just because you don't like them. Games, voice interfaces and esports are hugely popular with audiences around the world, but they are still under-covered in the media, not sufficiently involved in the marketing plans and budgets of brands.

Use data-driven trends to identify a few technologies and platforms that can really add value to your brand.

Compare the report at the beginning of 2020 with data from previous years:

All Internet statistics for 2019 - in the world and in Russia

Internet 2017-2018 in the world and in Russia: statistics and trends , advertising or SMM? Call 8-800-200-94-60, ext.

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