A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC (user-generated content).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Suffice it to say, action + your brand’s story = an increase in engagement and conversions, too.  

For even more insight on what makes a good Instagram bio, check out this YouTube video.

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

1. Share Your Story 

2. Include Targeted Keywords in the Name Field

3. Use a Link in Bio Tool

4. Add a Call-To-Action and Action Buttons

5. Share Your Contact Information 

6. Choose a Relevant Profile Picture

7. Tag Related Accounts and Add Your Branded Hashtag 

8. Use Instagram Stories Highlights

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Need help writing your Instagram bio? Download our free Instagram bio worksheet to brainstorm and create an effective bio.

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

Enter: Later's link in bio tool, Linkin. bio.

With Linkin.bio, you can create a landing page with unlimited button links and a clickable version of your Instagram feed.

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

And the best news? It’s free!

Plus, with Later’s Shopify integration, you can tag up to five products directly in your Linkin.bio feed posts:

In other words: a faster and more streamlined checkout experience for your customers. Talk about a serious win-win.

Ready to optimize your Instagram bio with Linkin.bio by Later? Sign up today, it’s free!

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop.

This way, you create an easier access point to yourself and your services.

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space.

Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do.

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade, Liana Satenstein, and Lauren Spencer each use an on-brand headshot to keep things clear:

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram.  

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restaurant uses their Instagram bio to spotlight three sister restaurants, @wayla.nyc, @kimika.nyc, and @lotusandcleaver:

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC).

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales.  

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 4M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

10 important tips - Social networks on vc.ru

Hello! My name is Yulia Toloknova and today I will share 10 secrets on how to make a profile header on Instagram.

385 121 views

Instagram header is the first impression of your profile. It is after reading it that users decide whether to stay or leave. Today I share with you useful tips on how to design your profile header on Instagram.

1. Name

Please do not confuse the name and nickname of the account. The name is a bold line in the profile header, in which you must specify keywords that define the main topic of the profile. This line contains 30 characters, so go ahead!

If your business is local, then (in addition to keywords) it is desirable to indicate the city in this line.

• KNITTING. CAPS. MOSCOW is good.
• I DO EVERYTHING AND NOTHING - badly.
  
• ANECHKA or IRINKA IVANOVA - bad.
  

Why are the last two examples bad? Let me remind you that the bold line in the profile is a search line by which your potential customers and future subscribers can find you. Agree, it’s unlikely that they will search for you by the word “Anechka” or “Irinka Ivanova”. It makes sense to write your full name in this line if you are a famous person or your personal brand is known to the people.

2. 150 characters to make you fall in love with yourself

The profile header is 150 characters long, which supports active links in the form of # and links to the profile via @

If you have a business profile and the page description does not fit in 150 characters, you can expand it directly in the application. Click:

• Edit profile
• Methods of communication
• Company Address

Enter the city, and in the field "Exact address" enter your text. Save.

But I do not recommend you to abuse this feature, such profile headers do not look as beautiful as they might seem. It is better to fix all this detailed information in highlights or under a specific hashtag.

3. Russia or no?

If your audience or clients speak Russian, then the cap should be written in your native Russian language. Foreign quotes or words can work against you. You run the risk of losing a potential client who does not understand your words and simply does not want to understand it.

4. Beautiful font

Do you like non-standard texts? Add a fancy font with LingoJam or Textygram tools. The CoolSymbol tool will help you make your profile header unusual if you are tired of emoji.

5. From scratch

It is better to write each phrase from a new line for visual harmony and better perception. The main thing - do not knock everything in one heap. Arrange paragraphs using, for example, the Telegram bot @textinstabot "why should I buy from you" . The USP should be short and without water.

Examples of NON-USP

• I do it efficiently and quickly
• The highest quality apartment renovation
  

USP examples

• Manicurist courses with employment
• Washing powder without chemicals
  

If the account is not selling, then the main mission and positioning should be reflected in the header, your advantages should be indicated, why people should subscribe to your blog, why it is interesting, what is unique and what they will eventually get from if they subscribe to you.

8. Text

The text should be lively and understandable to everyone. Don't forget to include a call to action at the end.

• Join
• Subscribe, it will be interesting
  
• Inspiration in every publication
  
• Backstage every day
  

Avoid stamps with the words “exclusive”, “individual”, “cheaper”, phrases starting with “not”, etc.

If you have a selling account, be sure to use the trigger phrases “bonus on purchase”, “gift on first order”, etc.

9. Hello, welcome, as you hear

Be sure to indicate contacts in the profile header! The audience should immediately understand how they can contact you if they suddenly decide to interact with you.

Add a direct link to the site.

Or add a link to checkout, and best of all - Mssg.me or TapLink.ru. Place some important links there at once.

• Free consultation + link to WhatsUp, Messenger or Telegram
• Request price
  
• Order a service
  
• Get a bonus
  
• Go to website
  
• Sign up for seminar
• Sign up for a webinar
  

10. Check

At the final stage, don't forget to check that your hat looks beautiful not only from the phone, but also from the computer.

If you have any questions, please contact us. I will be glad to your comments!

In my Instagram account you will find more useful information about the development and promotion of your account.

How to create a visually appealing Instagram profile

Author: Elizabeth Gumenyuk

I just love writing, translating and letting people read interesting content. And even though I'm not always perfect - there is something to strive for !!!

Instagram is truly the social media platform of this decade, becoming a great resource for the masses and for all types of purposes. From billion dollar companies like Snickers to influencers and freelancers. Instagram has one thing that everyone wants to have, no matter what they want to achieve, and that is people's attention.

In order to do anything, whether it's convincing someone to hire you as a freelancer, or if you just want to spread the word about your business and what you do, you need people's attention.

Thus, the use of Instagram has increased many times over because people understand the tremendous power that this platform has. In fact, not so long ago, Instagram reached a staggering number of users per month - one billion.

The resource has established itself as an effective tool for attracting people's attention and disseminating information, but as the number of users increases, so does competition. It's no longer enough to just take a photo, upload it, and wait for the results. Now you need a more thoughtful and well planned strategy for how you are going to act and win on the platform.

Since Instagram is a visual platform, visual content is everything. Of course, as a designer, you are one step ahead, but to be completely successful on Instagram, you need to know how to create a visually appealing Instagram that will stand out from the crowd and grab people's attention.

How to create a visually appealing Instagram

Before you start posting content on Instagram, you need to decide on a common theme. Think of your topic as how you want to be perceived and what feelings you want to evoke. By creating a theme, you can make your Instagram posts and profile more consistent - instead of just sharing random posts without thinking about them. Creating a generic theme is also a great idea as it makes your profile more recognizable and makes it stand out from your competitors.

There are several elements to create a theme with your Instagram posts and these elements make up the overall theme, but these are the most important aspects you should pay attention to:

1. CHOOSE YOUR COLOR SCHEME

Having a consistent color scheme on Instagram is probably the easiest way to make your profile look more attractive in no time.

Creating a color scheme is easy! Just decide which colors or shades you want your profile to lean more towards and then just go with your choice. It's not necessary that your posts use the same color every time, but it's more common to focus on warm or cool color schemes, as well as choosing a color and including different hues that are variants of the chosen color.

You can choose 1-3 colors that you want to focus on and that you will always include in your posts. Just take a look at Coca-Cola. No matter where you see their post, it's obvious what colors they want you to associate with their brand.

A consistent color scheme is the key to a consistent theme and it makes your posts and profile look more consistent, but most importantly, it helps make your posts instantly recognizable. Once you've chosen your colors, there are several ways to bring your posts into line with your color scheme.

One of the most common ways is to edit them in the same way and then saturate objects in the image that match the color of your scheme

Another common and effective method is to strategically include elements in images that are in the color of your scheme.

2. CHOOSE ONE FILTER AND STICK TO IT

This is similar to the color scheme, but there is nothing to indicate that you cannot work with filters and use a filter.

Selecting a filter and then using it consistently is the best way to make your posts more connected. The filter adds a similar look and feel to your posts and it allows you to create an obvious connection between all your posts.

It's very easy to use the sequential filter to make your posts more related. Just browse Instagram filters (or filters in any editing app) and then choose the one you like. Now just use it consistently across all your posts.

A great example is @Aleksandrazee. With her constant filters, she was able to create a very consistent feed that looks very attractive.

3. DON'T FORGET TO TAKE GREAT PHOTOS

First, the main thing.

Before you do anything else, it is very important that you focus on that first.

The reason is that it is very difficult to save a low-quality image using a filter.

Instagram is a visually driven social platform that requires you to pay close attention to the images you take. Not just how you edit them.

You no longer need a super expensive camera to take great pictures. A phone in your pocket is more than enough. Just make sure you avoid any rookie photography mistakes such as a dirty lens, shaking, blurry shots, and so on. Also, when you're taking photos, you also need to think about what you're going to post, which brings us to our next point...

4. SELECT THEME

This one is very important. While how your images look is also very important, if your posts are just pretty but don't really add any real value, they still get a lot of chances to succeed.

That's why you need to not only focus on creating compelling images, but also on what you're going to shoot.

Ask yourself "What are my followers interested in?" and then build on that.

In the end, this can be the most important step in creating a visually appealing ribbon, so pay extra attention to it.

5. IMAGE AUDIT

Before posting to Instagram, you must make sure that the images meet the standards. Both in terms of quality and in terms of visual theme and style.

Does your post match your visual theme? Does your post match your style, color scheme, and overall theme?

If so, great! Go ahead and post it. If not, you can revise the post.

6. USE NATURAL LIGHT

Poor lighting is often the cause of poor quality Instagram images, and it's hard not to highlight how important good lighting is to the quality of your Instagram posts.

If you have bad light in your images, it won't matter much if you use permanent colors or a filter, because good lighting really lays the foundation for a great Instagram photo.

And make sure you don't use bad lighting, like a lamp. Natural light is always better. In natural light, you will be able to take better quality photos with greater sharpness.

7. PLAN THE LAYOUT OF YOUR CHANNEL

Most people on Instagram just randomly choose photos to upload, but think about how your Instagram posts look when published, show up as a collage on your profile, and also pay attention to if your posts, individually, are part of making your profile visually appealing.

Sharing visually appealing images is the first step. However, if you really want to go further, planning your ribbon layout is the way to go.

Don't just pay attention to how the image looks in the feed, think about how to make the profile feed visually appealing and consistent.

Before sharing any new posts, ask yourself: “How will I feel looking at these photos in the feed?”.

8. SET YOUR PROFILE CORRECTLY

When it comes to designing your Instagram profile properly, it's not just about creating visually appealing content for your page. Even though the visual content you post plays an important role in your success on Instagram—no matter what you want to achieve—if you don't design and set up your profile properly, it will undermine your success on the platform. .

So you need to start by filling in all the information fields on your Instagram profile.

Start by adding a profile picture to your account. Make sure it's high quality and eye catching. Ideally, this should be a bright color, or the color of your visual theme. If you have your own personal brand where you are the brand yourself, a face shot is great. On Instagram, your profile image will appear on the mobile app as 110x110 pixels. But if you view your profile through a web browser on a computer, it will appear larger, so Instagram recommends using a 180x180 pixel image for optimal quality.

Second, you have a biography, also known as a profile description. This is probably the most important part of your Instagram profile. You only have 150 characters to write, so it's important that you be clear, concise, and to the point.

Your Instagram needs to quickly tell people who you are, what you do, and why they should follow you.

Finally, you have contact information. If you have a business profile, you can add contact buttons to your Instagram profile, which includes phone, email, and location. If you don't, you still have the option to add your website to your profile. This helps to add more context to your audience and let them know what you're up to.

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