1. Divide the text into paragraphs

Do not write a canvas of text, divide it into paragraphs, so it is much easier to perceive information.

If you are too lazy to edit the text manually, you can use the Telegram bot Text4InstaBot . We find and open the bot in the messenger, click "Run".

The text must be divided into ordinary paragraphs in advance, then the bot will be able to divide them into “invisible” paragraphs that will be correctly displayed on Instagram (if you just throw the text even with paragraphs on Instagram, you still get a canvas). If this is not done, a warning will pop up from the bot. Visually finished texts do not differ, but you need to copy exactly the one sent by the bot.

In addition to dividing the text into paragraphs, the bot can align it in the center, underline and strikethrough words. You can also use any delayed posting service for Instagram, where there is text decoration.

If there is no desire to waste time on a bot or services, there is an option for the lazy - to separate paragraphs with dots.

2. Touch 1 topic under 1 photo

Do not try to cram all the advantages of your product into one post, take some narrow topic and dedicate a specific post to it. For example, you held an event, released a new product, and are preparing for a competition - write your own text for each topic.

The structure itself must also have logic:

• introduction;
• the essence of the post;
• call to action.

3. Use Emoji

Emoji help organize text and evoke certain emotions in readers. Yes, and just make the text bright. But use emoticons carefully and to the point - emoji stuck in different parts of the text without logic and meaning, on the contrary, are annoying. Like too many of them, the post is full of bright colors, which makes it difficult to perceive the text itself.

Example of good use of emoji in text :

Example of bad use of emoji in text :

in the form of list icons or items with numbers. As in this picture:

With them, even large text is easy to read and you can note the most important points for yourself.

5. Use hashtags correctly

We have repeatedly written that the canvas of hashtags no longer works - they can be regarded by Instagram algorithms as spam and visually look ugly. In addition, an overly long list of hashtags distracts attention from the text itself. Choose 3-5 most important post tags.

Read more : How to use hashtags on Instagram to promote

6. Use calls to action

This does not mean a call to buy something from you, it can be a phrase or a question that will provoke discussion in the comments. Activity in the comments will affect the reach and promotion of the account as a whole. In Instagram texts, write a call to action at the end of the post.

If you encourage subscribers to go to the site or write to you in instant messengers, then send their profile, where there are all these contacts. Or make a multilink.

7. Use Headings

Instagram doesn't have a caption and subtitle feature by default. The title can be visually highlighted using capslock, emoticons, dashes, symbols. The title will help identify the topic of the post and grab attention.

Also, you can make a title in the form of an inscription on the photo.

8. Add text to the carousel

Sometimes the texts are very large and you don't want to divide them into several posts. And the number of characters in an Instagram post, as you know, is limited - 2200 characters, including spaces.

If you want to finish your thought, but the text no longer fits, you can place it in the form of photos following the main photo. At the end of the post, leave the call "Read the continuation in the carousel."

9. Strikethrough text on Instagram

Periodically, you can post posts with strikethrough text to show an ambivalent attitude towards something or leave an understatement in the text. Such a function is available in the Text4InstaBot Telegram bot and the Spectrox application.

How to make strikethrough text on Instagram using the Text4InstaBot bot :

Launch the bot and throw text there. Strikethrough words should be separated on both sides by three hyphens, like this: “Write texts as if you are communicating — not with clients, but — with friends.” Then we copy the finished text and paste it into the post.

How to strikethrough text in Spectrox :

There are only 2 windows on the site. In the left, insert the words or phrases that need to be crossed out and press >>.

The finished piece will be copied and pasted into the post.

10. Mentioning the profile in the text

In the text of an Instagram post, you cannot leave a clickable link to the site, but you can leave a link to the profile. You can create a separate advertising account or several accounts with the necessary links in the profile header. And redirect subscribers there by mentioning the profile in the text - @secondacc. In this case, you do not have to touch the main account.

Mentioning profiles in a post is more used to advertise other people's accounts, but do not underestimate the potential of this feature in terms of promoting your own.

11. Contacts at the end of the post

You can leave your contacts right in the text of the post, then people will not have to look for them in the profile. But this option is not suitable for everyone.

12. Hashtag in text

A couple of hashtags can be hidden in the body of a post as part of a sentence. They are well perceived by readers, while fulfilling their main function.

Tips for styling texts in stories

Stories have a very weak text editor by default. Apparently, because this function was originally conceived for creating video content, i.e. a lot of text there is simply useless. What can be done:

1. Use text stickers . Yes, it's not unique, but stickers still attract attention. Keep an eye out for new ones and immediately use them in your stories.
   
2. Use color editing . For example, highlight the most important word in the text.
   By the way, you can use not only the suggested colors, but also choose the desired shade in the palette yourself. To do this, you need to hold down a specific color.
3. Make 3D text . In stories there is no function that allows you to make a voluminous text, you have to go for a trick. Write a word and fill it with a color, for example, black. Then write this word again and fill it with a different color. Make an overlay of one word on another, but with a slight offset, so that it looks like a 3D effect.
   
4. Add background for text . To do this, click on the button A in the upper left corner.
   

If you don't have enough standard text settings for stories, you can use social media post builders like Canva and Crello. Or buy ready-made templates for Photoshop, After Effects and Premiere Pro and customize them to your liking.

Read also : Where can I learn how to promote on Instagram? Compilation of 10 courses

Beautifully designed text on Instagram grabs the attention of followers and increases engagement. In addition to decorating texts in the body of the post, you can also add text to the photo itself or to the story using third-party services.

Don't miss the update! Stay up to date with new features of social networks and advertising platforms — subscribe to our Telegram channel. With us the most relevant news, with you - a subscription: See what channel Advertising

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How to make a post on the Ing

Each post, as a unit of content, must work to promote your account. In order for a publication to engage or sell, each of its components must be thought out and properly designed.

In today's article, you'll get step-by-step instructions on how to add a post to Instagram. You will learn how to choose the right photo / video and title, format the text, add hashtags, geolocation and tags.

Program for promotion on Instagram - SocialKit:

• Collecting and filtering the target audience
• Masslooking, massfollowing, massliking
• Delayed posting of photos, videos and stories
• Mailing in Direct, autoresponder

Registration >>>

Read also : How to get a lot of followers on Instagram

How to make a post

Let's analyze each item in detail.

Photo or video

Choosing the right image increases the chances of a post being opened and read by users. It is important to take into account the tastes of your target audience, the theme, mood and general style of the profile design. At the same time, the photo should attract attention, stand out from the background of others.

An image can be an independent element or a supplement to text. In the latter case, the photo should explain the meaning of the article to the audience and motivate them to read the post.

You can use a picture as an independent element when it is able to convey the essence of the message without text or is simply relevant to the interests of subscribers.

General photo guidelines:

• post high quality photos;
• use suitable filters;
• when creating pictures yourself, keep an eye on the light, composition and color;
• the photograph must evoke emotion;
• for an advertising post, choose photos of customers with your products and pictures of products during use;
• prefer the standard square format;
• maximum size - 1080x1080 px (weight - up to 30 MB).

For videos, the maximum length is one minute. In order to convey the idea you need to the target audience in such a short period of time, you need to carefully consider the content of the video. If you need to upload a video longer than 60 seconds, split it into segments using an app (such as YouCut) and add all the segments to the carousel. You can add text and effects to the video.

You can upload a vertical or landscape video to Instagram, but it's best to stick to a square format. In this case, the video will not occupy almost the entire screen of the mobile device, it will be more convenient for users to like and comment on the content.

Article in the topic : Post template for Instagram

Title (text on the picture)

The title is an important element that can increase the effectiveness of the publication. A capacious, catchy title performs the function of a call to read the entire text. At the same time, it should be short - up to one hundred characters.

To improve engagement, make a headline according to one of 30 working templates:

1) “_ answers to the question _”

2) “_ reasons to try _”

3) “Sensation! _»

4) «News of the day! _"

5) "Caution! _”

6) “Incredible! _"

7) "Attention! _"

8) "Free! _"

9) "Special offer for _"

10) "Briefly about the main _"

11) "Find out how I _"

12) "Are you sure that _?"

13) “How to make _ with your own hands”

14) “_ secrets about _”

15) “_ myths about _”

16) “_ disadvantages _”

17) “_ advantages _”

18) "What is the difference between _ and _?"

19) "New way _"

20) "The story of how _"

21) "Protect your _ with _"

22) "What to do if _"

23) "A do you make these mistakes in _?"

24) "Guaranteed Chance _"

25) “I say yes _”

26) “I say no” _”

27) “Unforgivable mistake _”

28) “Save time with _”

29) “Looking for _?"

30) "_ original ideas for _"

Text added to the picture can play the role of a title. The inscription should be easy to read and be contrasting. For maximum efficiency, discard a long title - it should consist of only a few words.

Article in topic : How to write a catchy title for a post

Text

Up to 2200 characters can be placed under an Instagram photo - this is enough to tell a whole story. Good content explains the meaning of the picture and encourages the audience to take the targeted actions you need. You can compare the image of the post with a beautiful wrapper, and the text with the candy itself. Do not upset subscribers with an empty wrapper!

Whether the text is read completely depends on the beginning. The introductory part can begin with a description of the problem, a quote, a question, an interesting fact, or a statistic.

Here are some effective opening phrases:

• “Do you think boosters can be easily replaced with whey?”
• "Phytotea helps to lose weight quickly without fitness - more than 300 positive reviews"
• "Just imagine that you can make your site successful without financial investment"
• "You've heard this advice hundreds of times, but it really works"
• "Good News: New Marvel Movie Trailer Released"

In the main part of an entertaining publication, you should talk about the solution to the problem, a possible alternative. About what helped in finding an answer to a question, or just developing a topic. If we are talking about a selling post, tell us about the properties/benefits of the product or service. Explain how the problem will be solved.

The final part can be a conclusion, a question or an appeal. Communicate with the audience in their familiar language. Write in a living language without cliches and clichés. Proofread the text after writing in order to correct inaccuracies and errors in time.

It's interesting : How to make an engaging post

Text styling

To make the text better perceived and easier to read, take care of formatting.

Make paragraphs every 4-5 sentences, separating them from each other with an emoji and a hidden space (it is in the mobile version).

Add lists. For decoration, use dashes, arrows, emoji. Highlight subheadings in capital letters, emoji, dashes. They can also be written in a different font.

Read also : 7 life hacks on Instagram text design

Footer of the post

The bottom of the post can include contact details and prices. Call-to-Action works well to engage the audience and increase sales.

A call to action might be:

1. "Subscribe to the profile to stay updated."
2. "Buy today and get 20% off."
3. “Write to Direct right now to guarantee an order at the old price. Quantity is limited."
4. “Hurry up and visit the site to read the new article. Link in description.
5. “Do you agree with this conviction? Share your opinion in the comments!
6. "Like if you liked the post."

Hashtags

Needed to attract a new audience and expand coverage. Although you can post up to 30 tags under each post, it's best to limit yourself to 5-8 tags.

For the right selection, you can see which hashtags are used by popular profiles of similar topics. You can also parse your content into its component parts. So, tags 9 are suitable for a picture from a seaside vacation0031 #rest on the sea, #beach, #summer, #sea .

We recommend choosing hashtags of the first, second and third levels for each publication - different in popularity and lifetime. You can also add your branded hashtag to your posts.

Geolocation

Initially, this option must be added to Facebook, and then in the Instagram settings. It allows you to collect target audience by geo using services, launch mass liking based on geotags. In addition, thanks to geolocation, customers can easily find your office, cafe or store. And also the coverage of the post will increase due to the demonstration to users who are near the specified place.

Article in the topic : How to add geolocation to Instagram

Photo tags

Can be used for mutual PR, contests, reviews and marathons.

Accounts with a large catalog of products can create pages for individual categories / products and mark them on the main profile.

Read also : How to set up video posting on IGTV on schedule0037

Consider the whole process step by step. Open the Instagram mobile app and click on the "+" on the bottom bar.