How to add a facebook page on instagram

How to Link Instagram to your Facebook Page in 4 Easy Steps

Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article.

Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages.

Of course, with Hootsuite, social managers with connected accounts could do this a long time ago.

Learn how to link your Facebook page to Instagram and the benefits you’ll unlock by connecting your accounts.

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

Why link your Instagram to a Facebook page

These are the key benefits available when you link your Instagram account to a Facebook page.

Build customer trust

Don’t overlook the importance of providing a smooth online experience for customers. By connecting your accounts, your followers can have confidence they’re dealing with the same business, and you can offer seamless interactions.

Schedule posts across platforms

If you have a busy schedule or run multiple accounts, you already know the benefits of scheduling posts. To schedule posts for Instagram and Facebook on Hootsuite (or another social media management dashboard), you’ll need to connect your accounts.

Respond to messages quicker

When you link your Instagram and Facebook accounts you can manage your messages in one place. This makes it a lot easier to maintain a quick response time, and gives you access to more inbox tools, from customer labels to message filters.

Get sharper insights

With both platforms connected, you can compare audiences, post performance, and more. See where your organic efforts are taking off, and identify where it makes the most sense to invest in promotions.

Run better ads

In some regions, you need to link a Facebook page to run ads. Even if it’s not required, connecting accounts allows you to run ads on both platforms and pay for them in one place.

Open an Instagram shop

If you’re interested in selling products or services on Instagram, you need a linked Facebook page to set up a shop. By connecting accounts, you can also sync business info and use features like appointment buttons and donation stickers.

Pro tip: Hootsuite users with ecommerce businesses can include products from their Shopify stores in posts with the Shopview app.

How to link your Instagram account to a Facebook page

So you have an Instagram account and a Facebook page, but they’re not linked. To start, make sure you’re an admin of the Facebook page you wish to connect. And if you haven’t yet, convert to an Instagram business account.

Then follow these steps:

From Facebook:

1. Log in to Facebook and click Pages in the left menu.

2. From your Facebook page, click Settings.

3. Scroll down and select Instagram in the left column.

4. Click Connect Account, and fill in your Instagram username and password.

From Instagram:

1. Log in to Instagram and go to your profile.

2. Tap Edit Profile.

3. Under Public Business/Profile Information, select Page.

4. Choose the Facebook page you wish to connect to. If you don’t have one yet, tap Create a new Facebook page.

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

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Need a little help? Here’s how to create a Facebook business page.

How to change a Facebook page linked to Instagram

Need to change the Facebook page linked to your Instagram account? Start by disconnecting the Facebook page you have connected:

1. Log in to Facebook and click Pages in the left menu.

2. From your Facebook page, go to Settings.

3. In the left column, click Instagram.

4. Scroll down and under Disconnect Instagram, click Disconnect.

You’ve now disconnected your Facebook and Instagram accounts. Follow the How to link your Instagram account to a Facebook page instructions to add a different page.

Having some trouble? Troubleshoot different connection issues with this help article.

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Instagram zu deiner Facebook-Seite hinzufügen

Füge Instagram zu einer Facebook-Seite hinzu, um Instagram-Werbeanzeigen zu veröffentlichen, in deinem Feed zu posten und im Content-Studio von Mailchimp auf deine Instagram-Bilder zuzugreifen.

In diesem Artikel erfährst du, wie du deiner Facebook-Seite Instagram hinzufügen kannst.

Vor dem Start

Du benötigst ein Instagram-Unternehmenskonto sowie ein aktives Facebook-Konto, das mindestens eine Facebook-Seite verwaltet. Du kannst dein persönliches Instagram-Konto in ein Unternehmensprofil umwandeln. Weitere Informationen über Instagram-Unternehmensprofile findest du hier.
Wenn du dein Facebook-Konto bereits mit Mailchimp verbunden hast, musst du möglicherweise die Integration trennen und erneut verbinden, nachdem du Instagram zu deiner Facebook-Seite hinzugefügt hast.

Einen Instagram-Account hinzufügen

So fügst du deiner Facebook-Seite einen Instagram-Account hinzu:

Melde dich bei deinem Facebook-Account an.
Klicke in der Seitenleiste unter Erkunden auf Seiten.
Klicke auf den Namen der Facebook-Seite, mit der du arbeiten möchtest.
Klicke auf Einstellungen.
Klicke auf Instagram.
Klicke auf Anmelden , um dich bei deinem Instagram-Account anzumelden.
Gib im Pop-up-Dialogfenster „Instagram“ deinen Benutzernamen und dein Passwort ein und klicke auf Anmelden. Wenn du bereits ein Instagram Business-Konto hast, ist deine Einrichtung abgeschlossen. Wenn nicht, fahre mit Schritt 8 fort.
Gib im Dialogfenster Unternehmensprofil einrichten bis zum letzten Abschnitt alle erforderlichen Informationen ein.
Bearbeite oder entferne die auf Instagram angezeigten Informationen in den Feldern E-Mail, Telefon und Adresse und klicke dann auf Fertig.
Klicke im Dialogfenster „Erfolg“ auf Fertig.

Die Seite wird aktualisiert und zeigt die Details deines Instagram Business-Kontos an.

Nächste Schritte

Nachdem du deinen Instagram-Account zu deiner Facebook-Seite hinzugefügt und in ein Business-Konto umgewandelt hast, verbindest du dein Facebook-Konto mit Mailchimp, um Instagram-Werbekampagnen zu erstellen, in deinem Feed zu posten und im Content-Studio auf Instagram-Bilder zuzugreifen.

Verbinden oder Trennen der Facebook-Integration

Eine Facebook- oder Instagram-Ad mit Mailchimp erstellen

Das Content Studio verwenden

Einen Social-Media-Beitrag erstellen

Automatisch posten auf Instagram

Technischer Support

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How to link an Instagram business account to Facebook Ads

Ilkhom
Chakkanbaev, Internet marketer
Seopulses

In this guide, Internet advertising specialist Ilkhom Chakkanbaev describes in detail how an Instagram business account is useful, how to create it and why link it to Facebook Ads.

Instagram is not only a popular social network, but also an excellent channel for business promotion. If you plan to run ads on Instagram, we recommend adding an account to Facebook Ads - this will give you more opportunities for promotion and analytics.

Instagram has two types of pages: a personal profile and a business account. Unlike a standard personal page, in a business account you can:

study the metrics of promoted publications in real time;
view statistics on subscribers and publications;
add contact information, such as email or phone number;
show additional information, such as the operating mode or address.

Why link an Instagram business account to Facebook Ads

This way you can access statistics or run ads. In addition, it will be possible to:

Simultaneously publish posts in both social networks.

Reply to Instagram comments via Facebook.

Set up ads on Instagram using Ads Manager. Now this can be done without linking accounts, but the option is available only for some countries and has limitations.

View the statistics of two sites in one profile.

First, make sure that you are the administrator of the business page on Facebook. You can do this in the "My Pages" tab. If you do not have access to the page you need, request it from the owner.

Let's walk through how to create a business page in Facebook Ads and a business account in Instagram, and then we will tell you how to link an account.

How to link an Instagram business page to Facebook

Step 1: Create a Facebook Ads page

If you already have such an account, skip this step.

You will then enter the page editing mode. Here you need to specify the name of the company, its scope and description of the activity.

The next step is to set up the page.

Upload a profile photo. Try to choose a good one - it will help you form the image of the company.

Add a cover photo. The cover occupies the top of the page and helps to tell users about the brand, as well as increase engagement. Therefore, the photo must be of high quality and look good on various devices.

Whatever you have added will be reflected in the preview on the right side of the screen.

Read more about creating a business page in the article.

Step 2: create a business account on Instagram

To do this, in your Instagram profile, enter the settings in the main menu. Then select "Account" from the drop-down menu.

Switch to a professional account or create a new one.

Select the area in which your company is most relevant. You can also enable the display of the selected category in your profile.

Specify the contacts by which the user will contact you.

In the next step, you can immediately link your account to Facebook Ads. Below we will tell you how to do this if you skipped this step.

Now your account has received new features: you can edit it, run promotions in it and view statistics.

Step 3: Link your Instagram profile to Facebook Ads

There are two ways to do this: via Facebook or Instagram.

Connect with Facebook

Find the Settings tab in the left menu, then select Instagram and click Connect Account.

Then, in the window that appears, sign up for an Instagram account.

You're done - your accounts are now linked.

Synchronize via Instagram

This option is convenient if you want to link accounts via your mobile phone.

Enter Instagram menu and then settings.

In your account settings, select 'Publish to other apps'.

Specify the application you want to link the account to. In our case, this is Facebook.

Select the account you want to link. Facebook Ads will offer to add it to the "Account Center" - there you can manage accounts and publish posts simultaneously on both Facebook and Instagram. At this stage, you do not need to configure anything further.

How to unlink Facebook and Instagram business accounts

Only one Instagram account can be linked to Facebook Ads. If an incorrect profile is linked or a business account is closed or blocked for any reason, then it must be unlinked. You can do this on Facebook: select Instagram in the settings and disable your account.

Now you can synchronize the page with another profile.

Useful materials about advertising on Instagram and Facebook

Webinars

Features of working with Lead Ads on Facebook and Instagram.
Optimization of advertising campaigns on Instagram and Facebook.
Common mistakes when running ads on Instagram.
Promotion on Instagram: from working with content to launching ads.

Articles

How to run ads on Instagram: a step by step guide.
How to analyze and optimize ads on Instagram.
How to set up ads in Instagram Stories: step by step instructions.
8 rookie mistakes when running ads on Instagram and Facebook.

🔁 How to unlink and link an Instagram account to Facebook — LiveDune Blog

Linking an Instagram account gives you access to statistics and advertising, and also eliminates problems with authorization on Instagram if you forgot your login or password. You can link one Facebook profile to your Instagram account.

Our products help you optimize your social media experience

Learn more

and improve accounts

using deep analytics

accounts using deep analytics

. Linking to a personal Facebook page only allows you to share posts from Instagram. Thus, Facebook can be linked to Instagram through the phone in the Instagram application, the "linked accounts" section.

If the purpose of linking is to access statistics or run ads, then the Instagram account must be linked to a business page on Facebook.

How to create a business page on Facebook

A business page is a page that represents your company or brand on Facebook. With it, you can run advertising campaigns on Facebook and Instagram. To create a business page, go to your personal Facebook page and click on the dot icon in the top right menu. Then select "Page".

Name the business page, select a category, and create a description. Then click "Create Page" - "Save". Optionally, add a cover image, an action button, and set a unique URL. If you need a business page on Facebook solely to run ads on Instagram, secure your profile and add it to LiveDune tracking, you can skip this.

How to link Instagram to Facebook: business account

If you want to link a client or company account, first check if you are the administrator of the Facebook business page to which you want to link your Instagram account, otherwise the link will not work. To do this, click on the icon with dots in the upper left menu - “Pages” and check if there is a page in the list in which you want to link your Instagram account. If the required page does not exist, request access from the owner (client/manager).

On a Facebook business page that you have access to (or that you created yourself), in the left side menu, go to "Settings" - "Instagram". Click "Connect Instagram" and enter the username and password from your Instagram account.

If you had a personal account type, follow the prompts and switch to a professional account type (we recommend "Business" so as not to limit yourself in processing Direct messages). Next, confirm the link by re-entering the password from your Instagram account and refresh the page. Binding completed.

After connecting a Facebook business page to an Instagram account:

Administrators, editors, moderators and advertisers can create Instagram ads using Facebook and manage Instagram comments from the page. Ads created on Facebook will also appear on your Instagram account.

Page admins, editors and moderators can read and reply to all comments and direct messages on Instagram and reply to them on Facebook.

Page admins and editors can share content from an Instagram account to a Facebook page and vice versa.

Admins and editors can sync page contacts on Facebook and Instagram business accounts.

You can change or create a new Facebook page on Instagram. To do this, log into your account, click Edit . Next select Page in section Public company information and select the page you want to connect to or create a new one. If the Page you want isn't in the section, check to see if you've been assigned as an administrator for the Page.

How to unlink an Instagram account from a Facebook page

Business accounts that for one reason or another have been banned, blocked or closed often need to unlink an Instagram profile from Facebook. Or you need to link another Facebook profile to your Instagram account. Therefore, you need to untie the one that is.

How to unlink an Instagram business account from Facebook

Go to the settings of the Facebook page to which the Instagram account is linked, open the Instagram section. At the bottom of the page that opens, find the button with the function to disable your Instagram account. Click Disconnect .

After you confirm your actions, linking your account to Facebook will be disabled.

By disabling linking your Instagram account to Facebook, cross-posting of publications from Instagram to Facebook, as well as the ability to run ads, will be disabled. In addition, it will be more difficult for you to restore your Instagram account if you forget your username or password.