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Theme: “Over-uses the Word Aesthetic”
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Theme: “If I had a Store”
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Theme: “Trendy Lady I saw in the Metro”
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Theme: “Girl I Wish I Was”
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Theme: “Stuff I Would Wear if I Was Confident”
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Theme: “Things I Would Buy if I had the Money”
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If you’re marketing your CPG business online, you need to be on Instagram. It’s that simple.
Why? Because Instagram notches up over one billion active monthly users and 500 million daily Instagram stories.
From posts on pets to yoga inspiration, food, fashion, and interiors – there’s something for everyone. As the second most accessed network behind Facebook, it's not hard to see why brands love the platform.
Plus, Instagram boasts highly engaged users. Most browse every day for almost an hour. This is great news for marketers, explaining why over 70% of US brands already regularly post.
The site’s visual nature provides many opportunities to personalize content, showcase products, communicate authentically, and ultimately sell to your target audience. So how can you use this to your advantage?
In this essential starter pack, we’ve got everything you need to create a stellar Instagram account for your CPG business.
From efficient posting tips to creating stunning content and cost-effective campaigns, this is your guide to growing your brand on Instagram.
1. Your ProfileLet’s start at the beginning — with your profile.
This includes:
Your bio is one of the most significant features of your account.
You’ve only got 150 characters to tell the story of your brand. It’s how people will form a first impression and decide whether to follow you — so use it wisely!
Be sure to take full advantage of additional fields such as names, categories, location and contact information. Here are a few extra pointers:
Story highlights appear at the top of your profile (right under your bio). They’re a great way to shine a spotlight on different aspects of your business and boost your bio.
Create multiple albums to preserve your story content (more on Instagram Stories later!). Think about things like product categories, ethos, mission — giving followers more information about your brand.
2. Goals and audienceInstagram is a fantastic tool to help your CPG business achieve its marketing goals.
But what are your goals? Ensure they’re clearly defined from the start, and use these to guide your social media strategy.
Your goals could be:
Know what your priorities are and use this to tailor your messaging.
You might already have sales and marketing data on key demographics for your product. Whilst most Instagram users are under 30 and residing in urban areas of the US — this doesn’t mean you solely have to speak to young Americans!
Carefully consider who your target audience are and craft your content accordingly.
Instagram is a visual medium.
Are your photos representing your brand successfully?
You don’t need professional photography, but your images need to be high-quality, aesthetically appealing, and well-composed.
Consider free online design tools such as Canva or Pixlr to create templates and a consistent visual identity. Lightroom is another good option for photo editing, with some free presets available.
A strong “look” should reinforce your brand and its mission, helping followers easily recognize your content.
As well as beautiful images, social media loves shareable content – so make sure that your posts are telling a story too.
For a mix of content, think about:
If your CPG business sells a product that isn’t particularly visually appealing (for instance tinned goods or cleaning products), put your product in context.
This could be mouth-watering food pictures or How-to cleaning tutorials in beautiful homes. Showing how customers actually use the product will be much more engaging than just pictures of packaging.
Instagram posts vs. StoriesIf you’ve used Instagram for any length of time, you’ll have noticed those little circles at the top of your news feed. These are stories, and they only stick around for 24 hours. Despite this, over 86% of users regularly post them.
Think of posts on your profile as your polished content — the images that you’re happy to represent your brand long term.
Whilst you probably only want to publish a few posts a week, you can create multiple stories a day. Stories offer a fun, in-the-moment way to connect with followers.
Given their short timespan, you can worry less about honing the finished product and just have fun creating and sharing great content!
We did say that Instagram was a visual medium (and it is!) but don’t ignore the wording.
For any business, not just in the CPG industry — establishing a tone of voice should be a vital part of your marketing strategy. If you’ve already defined your goals and audience, this will also inform your writing style. Is it fun? Serious? Educational? Expert? Playful?
There are two main aspects to writing for Instagram: captions and hashtags.
Instagram captions can be up to 2,200 characters, meaning they can be used for both quick taglines and long-form storytelling.
Remember only the first two lines will appear in your followers’ feeds — so make sure the start is particularly attention-grabbing.
Users tend to scan through captions rather than detailed reads, so get any important information in there early.
Some brands distinguish themselves with a specific style of captions, all one-liners, one-worders, capitals, emojis, or even haikus. Whilst you don’t have to pick just one thing, make sure anything you write adds value to the image and feels true to your brand.
HashtagsHashtags are usually found at the bottom of captions. They are a great way to increase your discoverability on the platform.
Users can search for and “follow” specific hashtags.
When selecting yours, start by looking at your competitors. What hashtags are other CPG brands using? What about consumers? What hashtags are most relevant to you — and which seem most popular?
Many accounts insert a few lines between captions and hashtags to make the copy less busy and easier to read.
Whilst you can use up to 30 hashtags per post, 5-10 is the optimum amount.
You don’t want to use too many and look like you are spammy or “hashtag stuffing”. On the other hand, if you don’t use any at all, it will hurt your discoverability.
Keep track of the hashtags you’re using. Analyze which are performing well, adjust over time and have fun.
Bonus tip: EngagementIt’s all well and good posting great quality content — but if you want real engagement with your posts, you have to engage yourself!
Interact with other profiles, reply to (and encourage) comments, tag accounts, and share content. Just like in real life, the best conversations are mutually rewarding.
5. Content managementLast but not least, it’s time to think about how you’ll manage and promote your posts.
For any small business, help with centralizing processes, collaborating, and automating tasks is key.
Creating content and tracking analytics can quickly become a time-consuming job, especially if you’re working over multiple platforms.
Luckily, there are many social media management tools to help with just this. Here’s a few of the best:
Sprout Social
A great option for businesses, Sprout Social offers a massive array of scheduling tools and analytics. Not only can you schedule posts across accounts, you can also read all your social media messages in one place.
Sprout Social offers a 30-day free trial (useful if you want to test out a few platforms), with professional plans starting around $99.
Hootsuite
Hootsuite is one of the original social media management tools, and still one of the best. Along with auto-scheduling tools and easy-to-view calendars, their analytics tools are second to none.
Hootsuite also offers a free 30-day trial, as well as a free plan. The free version does limit much of the reporting and functionality however, with professional plans starting around $50 per month.
Buffer
Buffer is a cheaper alternative (starting at just $15 per month for professional plans).
It allows for intuitive post scheduling, Instagram tagging and a useful calendar view tool. Do bear in mind that whilst Buffer links with most main platforms such as Instagram, Facebook and Twitter – it currently doesn’t work with others such as YouTube.
6. AdvertisingIf you’re investing in content management systems and allocating budget to your social media posts, you might want to think about advertising on Instagram.
Of course you can grow your Instagram audience organically, but as you’ll have probably guessed — it takes time. Liking and commenting on posts, tagging accounts and building your following is hard work.
If you’ve got a small budget, play around with promotional posts and campaigns.
You’ll need a Facebook page to create and pay for Instagram promotions. Facebook and Instagram provide a massive array of targeting options (every CPG marketer’s dream), based on location, demographics, interests, and behaviors.
Start with low-budget campaigns.
Set your goals and figure out what works and what doesn’t. Keep your eye on analytics insights and remember that even in paid ads, your visuals and tone of voice should be consistent.
Buffalo Market are the leading distributor of mission-driven food and beverage brands. We specialize in products that are good for the earth and good for you.
If you’re looking to grow your brand and social media presence, our experts will get your products out to the right audience. Get in touch today to find out how we can help accomplish your business goals and increase your sales.
How to find or make a mask on Instagram using SparkAR.
Using a mask in advertising is a unique way to launch.
Visual effect as a tool for engagement and sales growth.
80 526 views
If you have already created a mask, perhaps the example below will be familiar to you:
Peter is an entrepreneur.
He has a small chain of pizzerias around the city. The main source of traffic is Instagram. Perth marketer suggested creating a mask to increase the number of subscribers and loyalty. There was no question of its promotion - after all, it has a "viral effect". "In part, that's true." In the first week after publication - subscribers actively used the effect and made it. But after - its use "came to naught", and the effect of "virality did not come like that." Then Peter ordered a mask advertisement from bloggers. This paid off: the number of subscribers and the number of use of the effect increased. There were even a couple of orders from advertising. But the effect was also short-term and "did not pay for itself." "Bullshit all these masks of yours" - thought Peter and forgot this experience, like a bad dream.
No matter how sad it may sound, but the situation described above takes place ~ in 90% of commercial accounts. Masks on Instagram are in demand for the first few weeks, and after that they become unpopular and almost of no use.
What mistakes did Peter make?
Let's show and tell - what should be the mask to sell, and not just entertain.
➤ Step by step and instructions for writing sales posts on the link below:
A call to use it. In rare cases, buying ads from bloggers using the AR effect. Let's give the chronology of actions for launching an ad with an AR object. Advertising indicators will pleasantly surprise you.
➤ Let's launch an Instagram ad with AR content using the instructions below:
Let's show how to engage in content using the AR effect.
➤ To create an engaging mechanic, we use the Instagram chatbot:
And now about everything in order.
1. Varieties of masks on Instagram
cupcakes @tiposmm
Orange & teal @nahir.esper
Dancing Rich @tarasius
Concert on a Cookie @oreo
The Internet Game @newarfilters
2. How to find a mask on Instagram
Hole in the head @marcwakefieldards
◟To "try on the mask on yourself" - click "Try".
◟To save the effect - , click on the corresponding icon with a hint that you see in the demo video.
◟To find a specific effect, use the search.
If you don't have subsections in the "Effect Gallery" - update the Instagram app
like a diamond @anastasia_miln
To see other effects from the creator of the selected effect - click on the Instagram login.
Of the minuses: It is often necessary to subscribe to the author's private profile in order to receive the mask.
3. How to create a mask on Instagram
Mask development process:
In which program does the development take place?
SparkAR is the official Facebook/Instagram software for developing AR objects.
This place should contain a text instruction for creating a mask. But we decided to replace it with clear and informative video content.
Masks on Instagram | Overview of programs and services
Masks on Instagram | Drawing an image on the face
Masks on Instagram | Preparing the mask for loading
Masks on Instagram | Unload mask
Our colleague - Vlad Yasko kindly provided training videos on how to create a mask on Instagram.
After watching the video, you will:
4. Instagram masks as a business tool
Conventionally, all visual effects can be divided:
The basis for the selling mask is loyalty.
Give a potential customer a discount/promo code/gift.
The Dodo mask is a great example of AR content that encourages the user to complete an order.
Pizza or action @dodopizza
Inside random actions that can drop - promo codes added.
They encourage the user to order pizza.
An anti-example of is a mask from the local pizzeria "Stacey"
stacy @stayseepizza
The mask is interesting.
It should help the client decide on the choice of pizza.
But where is the motivation for using it? How will it increase sales?
▿Why would a user "bother" and go a long way?
"find the effect" → "use it" → "share it on story" .
What will he get for this?
Yes, this mask can be used for advertising integration with a blogger. But here we are talking about the presence of loyalty for a potential client.
However, the visual effect of this format can be used to engage.
Which subsequently will lead to an increase in sales. More on that below.
@iamvictorcrespo
You can find masks of this type in the Effect Gallery. Commercial effects do not fall into this section.
5. Advertising using AR content
As we wrote above - "viral effect" occurs extremely rarely.
For the mask to gain popularity without advertising investments, you need high-quality/catchy/emotional AR content and a lot of luck.
The chance to trigger a "viral effect" for a commercial effect is ~0.0001.
With non-commercial things are a little easier.
A good example of the "viral effect" is the T-killah mask
Napitok @t_killah
The mask is simple but mega-effective.
◟Motivation to use : possible receipt of money.
◟ promotion methods: own audience + use by other popular bloggers.
◟Result : over 1 million new subscribers in 5 days + a crazy increase in coverage.
6. Promotion methods:
After uploading the effect - tell your subscribers about it.
Offer to try on a mask, and in return make a repost in your stories.
Pluses:
✓ "Starting push" of promotion
✓ Loyal audience
✓ Does not require investments
Cons:
900⠀2⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀4 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀_____________
Find a mask maker with a following close to yours.
Tell us about each other's masks.
❝ Pros and cons are the same as the first point.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀_____________
AR content is great for promoting your profile.
In addition to subscribers, you will receive new mask users.
Pros:
✓ Opportunity to find a similar audience
✓ Effective advertising integration with bloggers
Cons:
✕ Limited number of audience
✕ Paid placement
✕ Many bloggers with boosted activity
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀_____________
In our opinion, targeted advertising is the best way to promote a visual effect.
But..
You can't promote a story with AR content. For the target, create a separate video with a call to "sip" to try on the mask
How to create a video with AR content for advertising?
How to launch an ad to promote a mask?
❝ Tips for setting up an audience, creating video content, editing destinations - see the article on targeted advertising on Instagram.
Where can I get a direct link to the mask?
* Or copy the link inside your SparkHub account
The above methods promote AR content, BUT do not directly increase sales.
Use AR content as a product demo.
Advertising figures will shock you.
At the end of 2019, Instagram announced the possibility of using AR content in advertising.
Today, a number of popular brands (Ray-Ban..) can use the mask in targeted advertising.
❝ The bottom line is that the client has the opportunity to "try on" the product on himself before buying.
Without leaving home. Without leaving the Instagram app.
Two clicks and a customer with sunglasses that he plans to buy.
Cool, huh?
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ NO ⠀⠀⠀
Already today, any user can launch ads with AR content and the ability to instantly purchase an item from a mask.
❝ Demo Square face type @witness_optics
The client sees an ad with a call to write to Direct to try on glasses. After - the bot sends detailed information about the product and a direct link to try on the visual effect. More details about this at the link below:
The current approach is also applicable to publishing regular stories - without running ads.
Who is this type of advertising ideal for?
What do you need to run such an advertisement?
Why write in Direct if you can give a direct link to the mask?
7. Engaging with AR Content
Finally, we would like to demonstrate some simple engagement mechanics using AR content.
7.1 Using existing masks.
At the very beginning of the article, the problem was described:
The situation described above occurs in ~ 90% of commercial accounts.
Masks are in demand for the first few weeks, and after - they become unpopular and almost do not bring any benefit.
Indeed, the vast majority of developed masks are not used after a couple of weeks. This situation also happened with the visual effect of the local pizzeria "Stacey".
stacy @stayseepizza
Yes, the mask is not perfect, but it can be useful for a long period of time.
Possible engagement mechanism:
✓ Pizzeria employees post stories using AR content.
✓ Pizza that drops randomly - gets a discount or other loyalty.
✓ The client writes a "key" in Direct to get loyalty.
◟Set up the reaction of the chatbot on Instagram to a specific word.
◟The client writes "Get promo code" - Bot sends a discount.
Result:
7.2 Use of entertaining masks.
This can be any AR content that allows you to think / guess / guess, etc.
For example, take this mask:
BLEEP! @lukehurd
Possible engagement mechanism:
✓ You record a story with a mask, but you "beep" a certain word.
✓ The user must answer the story and guess the word.
✓ For a correct answer, you send a check list / give loyalty.
Result:
7.3 Conducting interviews.
You can make AR content an obligatory part of conducting a survey / expressing your position on a given topic.
For example, take this mask:
love question @atiunlika.m
Possible engagement mechanism:
✓ We write down an appeal to subscribers and offer to speak on a particular topic.
✓ A prerequisite is the use of a mask and an account mark.
✓ As a loyalty - repost stories to your profile.
Result:
8. Output
Note to the entrepreneur:
Mask ≠ entertainment
Mask = sales
Use these life hacks and your business will become more profitable.
Chatbot on Instagram will answer everyone in 4 seconds. Check out what he can do!
Let's say you've been given the task of building a company's presence on major social media, but you've never experienced it. In this article, we will look at how to create and set up business accounts on social networks, and analyze the features of promotion on Facebook, Instagram, VKontakte and Twitter.
A business account is a page on a social network with a special design and tools. With it, you can promote a company or product, increase audience loyalty, establish feedback, and so on.
A business account helps to solve the following tasks:
Only the owner of a personal profile can create a business page.
Therefore, first you need to go through a standard registration on Facebook.
To create a business profile, click "Create" in your account on the menu bar and select "Page".
The first step in creating a business page on FacebookThe next step opens the choice: "Company or brand", "Community or public figure". For a business profile, the first category is suitable. The second is intended for fan pages of various organizations, public accounts of politicians, famous people.
Page category selectionAfter you click the "Start" button, a menu will open. In the first field, Facebook prompts you to enter the name of the company. It is better to make it complete and understandable. Examples: “Prime Logistics Company” or “Internet Marketer Ivan Ivanov”.
In the second field of the menu, you need to enter one or two keywords that characterize the line of business. Write them and the system will suggest suitable thematic categories.
Creating a business page on Facebook: title and category selection After selecting a category, the system will prompt you to enter the company's physical address and phone number.
Recommendations are as follows: indicate the address if information about the location of the company is really needed by customers. For example, in the case of a local store, cafe, hairdresser, and so on. If you sell online or you have outlets in different cities, you do not need to do this.
Click "Continue" and a dialog box opens to upload a profile photo. Next to it is a window for downloading the cover. If you don't have these photos yet, you can skip the steps and come back to them later.
Here are the most important criteria to consider to make your profile look correct and professional:
But keep in mind that for the mobile version, the system crops the image to 640x360 pixels. Here, too, think over so that exactly what you need is in the center. For a complete list of profile photo and cover image requirements, see the official Facebook policies.
There are unwritten rules for Facebook business pages. The profile photo for the company has a logo without inscriptions. If this is the page of a specialist or expert, a portrait on a neutral background. The cover photo should complement the avatar in color and style. As information, the company's slogan, contact details, relevant advertising information, for example, a message about a promotion, are placed on it.
To create a brand logo, you can use the Logaster service: it generates dozens of logo options. This service allows you to download a ready-made package of images for Facebook: profile photo and cover photo in appropriate sizes.
Uploading a photo is the final stage of creation. Next, you need to set the business page settings.
First, set a username. It will appear in the business profile URL. In fact, this is the domain name of the company, which must meet the following requirements:
If you already have a brand name, use it. Click on the "Create @username for Page" option. In our case, Facebook suggested this URL: https://www.facebook.com/drug.zheludka.
Changing the URL of the business pageEnter a name in the window that opens. If it is unique and complies with the rules, the system will mark it with a green checkmark. If everything is in order, it remains only to click the "Create username" button.
In the next configuration step, add profile information.
To do this, select the category "Information" in the menu on the left.
A tab will open with the following settings:
The next step is to add a call to action button. Click "Add Button" below the page cover.
Adding a call buttonFacebook will offer five thematic categories. Each of them will have one or more button options.
Choose the one that fits with your company's marketing strategy. Next, set up the button. For example, for the "Message" button, you need to select the type of messenger through which visitors will contact you. Other button options: Book Now, Learn More, Watch Video, Go To Store, Use App, Send Email. letter".
Don't forget to check the added button. Hover over it and select "Test" from the menu that opens. In the same menu, you can edit the button or delete it.
Other settings you can set through the menu in the upper right part of the page.
A window with sections and sub-items will open. Hints and descriptions of each setting will help you easily understand everything.
In this section, we will talk about different tools for promoting a business page that will help you gather a large audience of subscribers and win their loyalty.
Facebook Messenger and chatbots. Chatbots help you work with standard requests: answer standard questions, place orders, and so on. The page administrator may not be in place or may not be able to quickly process all requests. And the chatbot is active 24/7 and serves several requests at the same time. For example, the Lego chatbot helps you choose a building kit or contact support.
Lego ChatbotWould you like to set up such an assistant for yourself? Then use SendPulse to build a chatbot.
Notes. Facebook posts have a dynamic address.
To focus on the publication and not lose sight of it, you can pin the post or use the "Notes" function, because they have a statistical address. The functionality allows you to post long publications, structure the text and decorate it with images. You can combine informative notes with commercial posts. For example, the MIF publishing house uses notes to publish large articles with photos and infographics, publishes book reviews and information about the results of competitions.
Live. Facebook live broadcasts provide more reach than regular posts. One reason is ranking. Facebook shows live broadcasts in priority order. Especially if there is a stream from a production or event. On the air, you can tell the audience important news, demonstrate the "behind the scenes" of the company, share opinions about important events. It is a common practice for TaoBao-listed stores to broadcast product demos to boost sales.
Facebook Stories. Short videos or photos that disappear 24 hours after posting. For businesses, they can be used to test a new posting format and collect response to non-standard content, increase loyalty and trust, demonstrating the "human face" of the company. Stories also advertise products, share temporary promo codes, announce sales, and post product teasers.
Creator Studio. A handy tool for creating, managing and tracking business account content statistics. It helps to process posts, edit videos, go live. Synchronized with Instagram. With it, you can:
Facebook Ads Manager .
Paid tool for advertising promotion of business accounts, content and products. It is convenient to collect statistics and set up targeted advertising for a specific audience. It also gives you access to the Facebook Pixel tool for audience tracking and remarketing.
First, analyze the interests of your audience and explore other business profiles in your niche. Determine the style and subject of publications, develop a content plan and create posts with information that is useful and interesting for the target audience.
When the page is set up and has 3-5 posts, start promoting:
Add social media icons to all newsletter templates or create an invitation signature. First, register a standard profile if you don't have one. This is the only way you can be an administrator of a business account.
Vkontakte developers have created a separate business platform where you can register, set up and promote commercial accounts. To create a profile, scroll down a little and find a menu called "Don't know where to start?". Click "Business Page", and in the next menu that opens, "Create a Business Page".
Menu for creating a business profile "VKontakte"Specifically for commercial purposes, "VKontakte" offers two types of communities:
Select the appropriate one and go to your business account settings.
Specify the full name of the company, which reveals the essence of its activities, for example, instead of "Friend of the stomach" - "Café "Friend of the stomach" for vegetarians." Select the type of activity so that social network algorithms can recommend the page to your target audience. Provide a link to the company's website.
Fill in the description: tell about your company briefly and interestingly. In the same category, you can enter a phone number and address.
Company contact detailsThe easiest way to properly set up the page is to follow the recommendations of the social network. To do this, go down a little lower on the page and click "All recommendations".
Go to recommendations You will see a page with the main tips for setting up a business account and preparing for its promotion.
Click on each recommendation in turn and follow it.
For example, the recommendation "Fill in the description of the community" will open access to the settings page. In addition to the description itself, here you can:
The cover and profile photo are the main visual elements of a VKontakte business account. There are official requirements for their sizes. In short:
This is necessary so that important data is displayed correctly on mobile devices. Pinned posts. Well suited to tell the audience about important changes, discounts, promotions and other events of the company. The post appears at the top of the business page feed. To make such a publication, in the post menu, select the "Pin" command. For example, Tinkoff Bank uses the option to talk about promotions.
Pinned entry in the bank's VKontakte profileChatbots . In the section on promoting a Facebook business page, we have already talked about this tool. In VKontakte, chatbots are used for the same purposes. For example:
Chatbots can be entrusted with the functions of registration, sales. Or, for example, searching and ordering plane tickets:
Chatbot for buying air ticketsThere is an official instruction for connecting and setting up messages for communities.
In the coming days, the SendPulse service will also offer the opportunity to create chat bots for VKontakte.
Statistics is a tool for comprehensive analysis of page audience activity. Shows reach and attendance indicators, gender and age, visitor geography, number of views and actions, and other metrics.
Paid post with a button is a post with text and a button that acts as a call to action: “Order”, “Buy”, “Go” and so on. Suitable for product promotion, promotional offer.
Settings for an ad post with a button in the ad accountExample of an ad post with a button Carousel — scrolling up to ten images with links in one ad. You can post product cards, photos of one product, step-by-step instructions.
Post quality content . The basis of promotion is high-quality content, to which the audience reacts vividly. The "smart feed" of the social network selects the best entries and shows them as recommended ones. If the interest is high, the post will be tagged "Prometheus", which will significantly increase the reach.
What kind of content the audience might like:
For example, Beeline skillfully alternates promotional publications with useful information for subscribers, entertaining posts and announcements. All this is done in a single visual style:
An example of an entertaining publication from BeelineAnd in this format, the company submits useful information:
An example of branded business profile posts After posting several posts on the page, use the “Tell Friends” function to encourage them to become the first subscribers.
Share your VKontakte business account on other platforms . Add a link to the community on the site, in promotional printed materials, in other social networking accounts. If you use email newsletters, dedicate a separate email to your new community. Tell what it will be interesting to the audience.
Run promotions with a drawing of prizes for subscribing and reposting on the website and other communication channels.
The classic "follow and repost" raffleUse targeted advertising, to invite subscribers to the community. To optimize advertising costs, analyze the target audience in advance: age, region of residence, interests and other characteristics of potential subscribers.
An example of targeted advertising on VKontakte Twitter does not distinguish between personal and commercial accounts. Therefore, consider the standard registration.
On the account creation page, provide a profile name and a phone number or email address.
The next step will prompt you to activate the settings for the selection of personalized ads and content. Include them or not - decide for yourself.
In the third step, you will see the data that you entered first: the name of the profile and the selected contact information option. Check everything and click "Register".
The system will send a verification code to the specified contact. Enter it to complete registration.
The final step is to create an account password. You can use the provided password or enter your own. This completes the registration.
Conveniently, immediately after registration, the social network prompts you to enter the standard profile settings.
Picture of . First, you will be prompted to upload a profile picture: the recommended size is 400x400 pixels.
For a commercial account, the ideal solution would be a photo with a large logo in the center.
Profile description . The system gives 160 characters for this. In the description, you need to indicate what the page is about and what content will be on it. For example: "Cafe for vegetarians" Stomach Friend "". News, secrets of our menu, global culinary trends.”
Setting up a Twitter profileNext, Twitter will offer to download the contacts that are stored in your Google profile in order to automatically send them a notification about the registration of your page. Take your time - this can be done when you finish all the settings and publish the first few posts.
Note . All of the above settings can be entered later: in the "Profile" menu - "Edit profile". Here you can also add a photo for the profile header with a size of 1500x500 pixels. So you can click "Ignore" on all dialog boxes and come back to this later.
Basic Twitter profile settings Profile settings .
A complete list of Twitter account settings is available by clicking "More" in the menu item on the left. In the window that opens, select "Settings and privacy".
The section is convenient and clear, so it doesn't need any special explanations. What we recommend to do for a commercial account:
Design the channel correctly: use corporate colors and symbols, individual design.
Add contacts for quick communication: hotline number, email. Or indicate that you are ready to communicate in direct.
Hashtags . Needed to increase the reach of each publication. Use two hashtags per tweet: for a large number of hashtags, you can get under the sanctions of the social network. As recommended by the Twitter team, hashtags on political events, religion, and other controversial topics should be avoided in posts.
Advertising . A paid tool with a standard set of settings: budget, duration and characteristics of the target audience. Twitter has a dedicated platform for setting up ads and tracking results. In the advertising account, you can set up ads according to the goals: to increase brand awareness, increase clicks to the site, and so on.
Features of the Twitter Advertising Platform Manage your business Twitter account consistently to keep up with trends and keep readers on their toes.
Post regularly to increase your visibility rate. This is what, for example, the administrators of the Tinkoff bank business account do:
Respond to user requests . To do this, click on the reply icon in the tweet. Your tweet will appear in your profile feed with an additional tag "In reply to...".
Follow the trends . They are fleeting, so have time to post a publication that relates to the most discussed topic. Accompany it with popular hashtags.
Use relevant hashtags . They attract twice as many users. Hashtags can be placed anywhere in a tweet. To do this, just put the symbol "#" in front of the keyword.
Accompany tweets with images . They will get more attention. Recommended image size for a tweet: 1024×512 pixels. Supported formats: JPG, GIF or PNG;
Link to your business account on other social media and marketing materials.
This will encourage users who are comfortable following you on Twitter to follow you.
Follow other accounts. The practice of "mutual subscription" is widespread in this social network. No percentage data is available, but in general most account admins you follow will do the same.
First you need to register a business profile (fan page) on Facebook, we wrote about how to do this above. You also need to have a regular Instagram profile. It can be reclassified to commercial directly in the mobile application.
Registration completed. Now you can use additional business features. In particular, these are statistics for each publication and for the entire profile. This is the amount of published content, audience interaction with publications, audience data. To receive them, you need to have at least 100 subscribers. This information will be in the settings menu: just select the "Statistics" tab.
Let's take a look at how to set up a business account on Instagram so that it works properly.
Profile picture. A business account will need a main photo - a square avatar of 110x110 pixels. The system will automatically round it up. Therefore, it is important that key information, such as a logo or portrait, be centered.
Call to action button. You can add a CTA button to your Instagram business account. To do this, on the main page of the account, click "Edit profile", and then - "Methods of communication". In the window that opens, select "Add an action button".
A list of third-party integration applications opens. Focus on the purpose of your button and make a choice based on this. Options: "Order", "Book", "Buy tickets", "Sign up" and so on.
Enter the URL that users will go to when they click the button and click Finish.
Stories Highlights : A photo or video that appears below the profile description and does not disappear after 24 hours. In Highlights, you can post up-to-date information for the audience: news, messages about promotions and discounts, prices, reviews, detailed information about contacts. Big brands use Highlights to tell more about the company and increase loyalty.
For example, General Electric dedicated several recent Stories Highlights to its employees: they show the "behind the scenes" of the company and talk about work.
Business Tools on Instagram . Specialized official platform. It will help you set up a shop on a social network step by step, teach you how to create Stories. Cases of successful business accounts deserve special attention. There are also courses on doing business on social networks and tools for setting up advertising. Paid advertising on Instagram is necessary to attract new subscribers, customers. Facebook Ads Manager tools are used to set up targeting.
Take care of the visual part of the content . The target audience is “buying with their eyes” here. Therefore, high-quality visual content is important. These are bright, clear photos.
Brand Profile . Use the original avatar, create a beautiful grid of publications, leave the logo as a watermark on the photo. All content must match the chosen color scheme and style.
Airbnb profileShowcase your product in all its benefits . You can do this by combining different thematic postings. It can be entertainment publications, stories, revelations.
Company profile H&MAttract new subscribers with discounts and bonuses . Post information about them in Stories or in posts. Come up with a format for a permanent promotion for new customers, as well as regular discounts and offers for regular customers.
To get subscribers and increase their number:
