AR content is great for promoting your profile.
In addition to subscribers, you will receive new mask users.

Pros:
✓ Opportunity to find a similar audience
✓ Effective advertising integration with bloggers

Cons:
✕ Limited number of audience
✕ Paid placement
✕ Many bloggers with boosted activity

⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀_____________

• Targeted advertising on Instagram

In our opinion, targeted advertising is the best way to promote a visual effect. But..

You can't promote a story with AR content. For the target, create a separate video with a call to "sip" to try on the mask

How to create a video with AR content for advertising?

• Record a video in Instagram Stories using the effect.
  Do not publish it - save it to the gallery.
  At the end of the video, make a call to "swipe" to try on the mask.
• Adapt video for advertising.
  Add music, pop-up text/hints/effects.
  To do this, you can use the Supa video editor.

How to launch an ad to promote a mask?

• Go to Business Manager Facebook → "Ads Manager" → "Create"
• Specify the goal "Traffic" → "Edit audience" → Destinations "Instagram Stories" → "Specify advertising budget" → Media objects "Add video" → Destination - " insert a direct link to the promoted visual effect".

❝ Tips for setting up an audience, creating video content, editing destinations - see the article on targeted advertising on Instagram.

Where can I get a direct link to the mask?

• "Select the desired AR content" → "Click on its title/author" → "More" → "Share effect link" → "Copy"

* Or copy the link inside your SparkHub account

The above methods promote AR content, BUT do not directly increase sales.

Use AR content as a product demo.
Advertising figures will shock you.

At the end of 2019, Instagram announced the possibility of using AR content in advertising.
Today, a number of popular brands (Ray-Ban..) can use the mask in targeted advertising.

❝ The bottom line is that the client has the opportunity to "try on" the product on himself before buying. Without leaving home. Without leaving the Instagram app.
Two clicks and a customer with sunglasses that he plans to buy.
Cool, huh?

⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ NO ⠀⠀⠀

Already today, any user can launch ads with AR content and the ability to instantly purchase an item from a mask.

❝ Demo Square face type @witness_optics

The client sees an ad with a call to write to Direct to try on glasses. After - the bot sends detailed information about the product and a direct link to try on the visual effect. More details about this at the link below:

The current approach is also applicable to publishing regular stories - without running ads.

Who is this type of advertising ideal for?

• Who sells: glasses, lenses, patches, masks, creams, etc.
• To those who provide services: make-up, cosmetology, tanning, dentistry, hairdressing, barbershops, tattoos, piercings, jewelry, etc.
  

What do you need to run such an advertisement?

• AR-object (mask) reflecting your product or service.
  If you sell glasses - make an exact copy of several models. You will be surprised how much easier and more effective sales will be.
• Video creative.
  Show your product in a video. Make a call to write in Direct to "try on" it.
  
• Set up auto-reply in Direct.
  You can answer manually, but automation will allow you to earn more.
  Set up a chatbot on Instagram and each client will receive an answer in 4 seconds.
  
• Run an advertisement.
  Detailed instructions for launching advertising on Instagram will help you understand all the subtleties and nuances. Even a novice can handle the setup.

Why write in Direct if you can give a direct link to the mask?

• Availability of prices, product descriptions.
  If you link directly to the mask → the camera opens and the effect is applied.
  This is not perceived as selling - this is entertainment.
  ✕ It is necessary: ​​"go to profile" → "find a product" → "understand how and where to order it" - this is a long and inconvenient way for the client.
  Another thing - when there is a price, a description of the product, the ability to order it.
• Customer contact.
  If you have a dialogue with a client - you can remind yourself at any time. Clarify all the necessary nuances or ask why the client did not make a purchase.
  

7. Engaging with AR Content

Finally, we would like to demonstrate some simple engagement mechanics using AR content.

7.1 Using existing masks.

At the very beginning of the article, the problem was described:

The situation described above occurs in ~ 90% of commercial accounts. Masks are in demand for the first few weeks, and after - they become unpopular and almost do not bring any benefit.

Indeed, the vast majority of developed masks are not used after a couple of weeks. This situation also happened with the visual effect of the local pizzeria "Stacey".

stacy @stayseepizza

Yes, the mask is not perfect, but it can be useful for a long period of time.

Possible engagement mechanism:

✓ Pizzeria employees post stories using AR content.
✓ Pizza that drops randomly - gets a discount or other loyalty.
✓ The client writes a "key" in Direct to get loyalty.
◟Set up the reaction of the chatbot on Instagram to a specific word.
◟The client writes "Get promo code" - Bot sends a discount.

Result:

• Increasing coverage.
  Users will be watching more closely when promotions appear in your stories.
• Sales increase.
  Received loyalty in the form of a discount/promo code will help you make a purchase.
• Customer contact.
  The client wrote to Direct - you have a closer contact with him + the level of trust and loyalty has increased.

7.2 Use of entertaining masks.

This can be any AR content that allows you to think / guess / guess, etc.

For example, take this mask:

BLEEP! @lukehurd

Possible engagement mechanism:

✓ You record a story with a mask, but you "beep" a certain word.
✓ The user must answer the story and guess the word.
✓ For a correct answer, you send a check list / give loyalty.

Result:

• Increasing coverage and increasing loyalty.
• Promoting the use of your visual effect.

7.3 Conducting interviews.

You can make AR content an obligatory part of conducting a survey / expressing your position on a given topic.

For example, take this mask:

love question @atiunlika.m

Possible engagement mechanism:

✓ We write down an appeal to subscribers and offer to speak on a particular topic.
✓ A prerequisite is the use of a mask and an account mark.
✓ As a loyalty - repost stories to your profile.

Result:

• Increasing coverage and increasing loyalty.
• Promoting the use of your visual effect.

8. Output

Note to the entrepreneur:
Mask ≠ entertainment
Mask = sales

Use these life hacks and your business will become more profitable.

Chatbot on Instagram will answer everyone in 4 seconds. Check out what he can do!

How to Set Up and Manage a Business Social Media Account: A Beginner's Guide

Let's say you've been given the task of building a company's presence on major social media, but you've never experienced it. In this article, we will look at how to create and set up business accounts on social networks, and analyze the features of promotion on Facebook, Instagram, VKontakte and Twitter.

• What is a business account on a social network and why is it needed
• How to create and set up a Facebook business account
• Creating a page
• Which format to choose for the profile photo and cover photo of a business account
• What images to use
• Facebook business account main settings
• Facebook business account promotion tools
• The first stages of promoting a business account on Facebook
• How to create and set up a business account on Vkontakte
• Creating a page
• The main settings of a business account on Vkontakte
• How to get your cover and profile picture right
• Tools for promoting a business account on VKontakte
• The first stages of promoting a business account on VKontakte
• How to create and set up a Twitter business account
• The main settings of a business account on Twitter
• Tools for promoting a business account on Twitter
• The first stages of promoting a business account on Twitter
• How to create and set up an Instagram business account
• Switching to a professional account
• Basic settings for a business account on Instagram
• Tools for promoting a business account on Instagram
• The first stages of promoting a business account on Instagram
• Conclusion

What is a business account on a social network and what is it for

A business account is a page on a social network with a special design and tools. With it, you can promote a company or product, increase audience loyalty, establish feedback, and so on.

A business account helps to solve the following tasks:

• Understand your target audience . Analyze users who subscribe to the page and actively interact with its content. Analyze the needs and pains of the target audience.
• Increase reach and awareness of . By creating high-quality branded content, the company encourages subscribers to distribute it.
• Get feedback . By communicating with your audience on social networks, you can learn about how customers feel about the brand, better understand their needs.
• Activate site transitions . For registration, collecting leads, sales.
• Create a positive brand image for . With the help of targeted publications, the right feedback, reactions to criticism.

How to create and set up a business account on Facebook

Only the owner of a personal profile can create a business page. Therefore, first you need to go through a standard registration on Facebook.

Creating a page

To create a business profile, click "Create" in your account on the menu bar and select "Page".

The next step opens the choice: "Company or brand", "Community or public figure". For a business profile, the first category is suitable. The second is intended for fan pages of various organizations, public accounts of politicians, famous people.

After you click the "Start" button, a menu will open. In the first field, Facebook prompts you to enter the name of the company. It is better to make it complete and understandable. Examples: “Prime Logistics Company” or “Internet Marketer Ivan Ivanov”.

In the second field of the menu, you need to enter one or two keywords that characterize the line of business. Write them and the system will suggest suitable thematic categories.

After selecting a category, the system will prompt you to enter the company's physical address and phone number. Recommendations are as follows: indicate the address if information about the location of the company is really needed by customers. For example, in the case of a local store, cafe, hairdresser, and so on. If you sell online or you have outlets in different cities, you do not need to do this.

Click "Continue" and a dialog box opens to upload a profile photo. Next to it is a window for downloading the cover. If you don't have these photos yet, you can skip the steps and come back to them later.

What format to choose for your profile photo and business cover photo

Here are the most important criteria to consider to make your profile look correct and professional:

• 's profile photo is automatically rounded by Facebook. Therefore, you need to upload a square image with a resolution of 170x170 pixels, make sure that the desired part is in the center. In the mobile version, the avatar will be cropped to a size of 128x128 pixels.
• Cover photo - with a resolution of 820x312 pixels. But keep in mind that for the mobile version, the system crops the image to 640x360 pixels. Here, too, think over so that exactly what you need is in the center.
• You can place a video on the cover : size 820x462 pixels and duration 20-90 seconds.

For a complete list of profile photo and cover image requirements, see the official Facebook policies.

Which images to use

There are unwritten rules for Facebook business pages. The profile photo for the company has a logo without inscriptions. If this is the page of a specialist or expert, a portrait on a neutral background. The cover photo should complement the avatar in color and style. As information, the company's slogan, contact details, relevant advertising information, for example, a message about a promotion, are placed on it.

To create a brand logo, you can use the Logaster service: it generates dozens of logo options. This service allows you to download a ready-made package of images for Facebook: profile photo and cover photo in appropriate sizes.

Uploading a photo is the final stage of creation. Next, you need to set the business page settings.

Main settings for a Facebook business account

First, set a username. It will appear in the business profile URL. In fact, this is the domain name of the company, which must meet the following requirements:

• uniqueness;
• length - up to 50 characters;
• only latin letters, dots and numbers.

If you already have a brand name, use it. Click on the "Create @username for Page" option. In our case, Facebook suggested this URL: https://www.facebook.com/drug.zheludka.

Enter a name in the window that opens. If it is unique and complies with the rules, the system will mark it with a green checkmark. If everything is in order, it remains only to click the "Create username" button.

In the next configuration step, add profile information. To do this, select the category "Information" in the menu on the left.

A tab will open with the following settings:

• General - everything that you entered during the page creation steps. If there are no errors and nothing has changed, skip the step.
• About the company - here you can specify the price range and date of establishment of the company.
• Additional contact information - specify contacts for communication. You can also add links to other company social media accounts here.
• More information . Click Edit to add a short description of your brand - up to 255 characters. This data is displayed on the main profile screen. The item "Legal information" does not apply to Russians. The remaining points are clear and do not require explanation. By the way, they may differ depending on the chosen thematic focus of the profile.
• History . This is your brand presentation page. You can add a separate cover to it and describe the company in such a way as to encourage the visitor to subscribe to the page. There are handy tips for filling.

The next step is to add a call to action button. Click "Add Button" below the page cover.

Facebook will offer five thematic categories. Each of them will have one or more button options.

Choose the one that fits with your company's marketing strategy. Next, set up the button. For example, for the "Message" button, you need to select the type of messenger through which visitors will contact you. Other button options: Book Now, Learn More, Watch Video, Go To Store, Use App, Send Email. letter".

Don't forget to check the added button. Hover over it and select "Test" from the menu that opens. In the same menu, you can edit the button or delete it.

Other settings you can set through the menu in the upper right part of the page.

A window with sections and sub-items will open. Hints and descriptions of each setting will help you easily understand everything.

Facebook business account promotion tools

In this section, we will talk about different tools for promoting a business page that will help you gather a large audience of subscribers and win their loyalty.

Facebook Messenger and chatbots. Chatbots help you work with standard requests: answer standard questions, place orders, and so on. The page administrator may not be in place or may not be able to quickly process all requests. And the chatbot is active 24/7 and serves several requests at the same time. For example, the Lego chatbot helps you choose a building kit or contact support.

Would you like to set up such an assistant for yourself? Then use SendPulse to build a chatbot.

Notes. Facebook posts have a dynamic address. To focus on the publication and not lose sight of it, you can pin the post or use the "Notes" function, because they have a statistical address. The functionality allows you to post long publications, structure the text and decorate it with images. You can combine informative notes with commercial posts. For example, the MIF publishing house uses notes to publish large articles with photos and infographics, publishes book reviews and information about the results of competitions.

Live. Facebook live broadcasts provide more reach than regular posts. One reason is ranking. Facebook shows live broadcasts in priority order. Especially if there is a stream from a production or event. On the air, you can tell the audience important news, demonstrate the "behind the scenes" of the company, share opinions about important events. It is a common practice for TaoBao-listed stores to broadcast product demos to boost sales.

Facebook Stories. Short videos or photos that disappear 24 hours after posting. For businesses, they can be used to test a new posting format and collect response to non-standard content, increase loyalty and trust, demonstrating the "human face" of the company. Stories also advertise products, share temporary promo codes, announce sales, and post product teasers.

Creator Studio. A handy tool for creating, managing and tracking business account content statistics. It helps to process posts, edit videos, go live. Synchronized with Instagram. With it, you can:

• track content on administered pages and manage its effectiveness;
• receive data on audience interaction with content;
• prepare new content, schedule its publication - the service gives access to a free collection of sounds and templates.

Facebook Ads Manager . Paid tool for advertising promotion of business accounts, content and products. It is convenient to collect statistics and set up targeted advertising for a specific audience. It also gives you access to the Facebook Pixel tool for audience tracking and remarketing.

Getting Started with a Facebook Business Account

First, analyze the interests of your audience and explore other business profiles in your niche. Determine the style and subject of publications, develop a content plan and create posts with information that is useful and interesting for the target audience.

When the page is set up and has 3-5 posts, start promoting:

• Invite your friends to like it. Use the "Invite" tool located on the main page of a business account.
• Do you already have an audience in other social networks? Create posts with links to your Facebook business account and invite users to follow.
• If you use email marketing, make a newsletter and tell that you have a page, describe its subject and motivate to subscribe. Add social media icons to all newsletter templates or create an invitation signature.
• Interact with your audience: respond to comments and feedback. Post polls to get feedback. Use the "Offers" tool to notify the audience about promotions, discounts.

How to create and set up a business account on VKontakte

First, register a standard profile if you don't have one. This is the only way you can be an administrator of a business account.

Creating a page

Vkontakte developers have created a separate business platform where you can register, set up and promote commercial accounts. To create a profile, scroll down a little and find a menu called "Don't know where to start?". Click "Business Page", and in the next menu that opens, "Create a Business Page".

Specifically for commercial purposes, "VKontakte" offers two types of communities:

1. "Business" - for shops, catering establishments and other companies.
2. "Brand or organization" - to promote a brand name or a specific product.

Select the appropriate one and go to your business account settings.

Main settings for a business account on Vkontakte

Specify the full name of the company, which reveals the essence of its activities, for example, instead of "Friend of the stomach" - "Café "Friend of the stomach" for vegetarians." Select the type of activity so that social network algorithms can recommend the page to your target audience. Provide a link to the company's website.

Fill in the description: tell about your company briefly and interestingly. In the same category, you can enter a phone number and address.

The easiest way to properly set up the page is to follow the recommendations of the social network. To do this, go down a little lower on the page and click "All recommendations".

You will see a page with the main tips for setting up a business account and preparing for its promotion. Click on each recommendation in turn and follow it.

For example, the recommendation "Fill in the description of the community" will open access to the settings page. In addition to the description itself, here you can:

• add a community cover;
• edit page URL;
• enable and configure the action button;
• specify additional data: date of foundation, country;
• Enable or disable the ability to add custom content to the profile feed.

How to design your cover and profile photo

The cover and profile photo are the main visual elements of a VKontakte business account. There are official requirements for their sizes. In short:

• Full avatar - 200x500 pixels, thumbnail (displayed in posts) - 200x200 pixels. You can upload a large avatar as long as the aspect ratio is 2:5.
• Cover — 1590x400 pixels, for the mobile version — 1196x400. The inscription on the cover should be placed with an indent of 85 pixels on top and 140 pixels on the edges. This is necessary so that important data is displayed correctly on mobile devices.

Tools for promoting a business account on VKontakte

Pinned posts. Well suited to tell the audience about important changes, discounts, promotions and other events of the company. The post appears at the top of the business page feed. To make such a publication, in the post menu, select the "Pin" command. For example, Tinkoff Bank uses the option to talk about promotions.

Chatbots . In the section on promoting a Facebook business page, we have already talked about this tool. In VKontakte, chatbots are used for the same purposes. For example:

• process requests of the same type;
• organize mailings;
• collect information about orders;
• filter by topics of contacting technical support;
• quickly respond to customer requests.

Chatbots can be entrusted with the functions of registration, sales. Or, for example, searching and ordering plane tickets:

There is an official instruction for connecting and setting up messages for communities.

In the coming days, the SendPulse service will also offer the opportunity to create chat bots for VKontakte.

Statistics is a tool for comprehensive analysis of page audience activity. Shows reach and attendance indicators, gender and age, visitor geography, number of views and actions, and other metrics.

Paid post with a button is a post with text and a button that acts as a call to action: “Order”, “Buy”, “Go” and so on. Suitable for product promotion, promotional offer.

Carousel — scrolling up to ten images with links in one ad. You can post product cards, photos of one product, step-by-step instructions.

The first stages of promoting a business account on VKontakte

Post quality content . The basis of promotion is high-quality content, to which the audience reacts vividly. The "smart feed" of the social network selects the best entries and shows them as recommended ones. If the interest is high, the post will be tagged "Prometheus", which will significantly increase the reach.

What kind of content the audience might like:

• non-standard personal opinion;
• play on oppositions, for example, Canon is better than Nikon;
• posts with a topic for discussion in the comments;
• contests;
• stories from the "behind the scenes" of the company.

For example, Beeline skillfully alternates promotional publications with useful information for subscribers, entertaining posts and announcements. All this is done in a single visual style:

And in this format, the company submits useful information:

After posting several posts on the page, use the “Tell Friends” function to encourage them to become the first subscribers.

Share your VKontakte business account on other platforms . Add a link to the community on the site, in promotional printed materials, in other social networking accounts. If you use email newsletters, dedicate a separate email to your new community. Tell what it will be interesting to the audience.

Run promotions with a drawing of prizes for subscribing and reposting on the website and other communication channels.

Use targeted advertising, to invite subscribers to the community. To optimize advertising costs, analyze the target audience in advance: age, region of residence, interests and other characteristics of potential subscribers.

How to create and set up a business account on Twitter

Twitter does not distinguish between personal and commercial accounts. Therefore, consider the standard registration. On the account creation page, provide a profile name and a phone number or email address.

The next step will prompt you to activate the settings for the selection of personalized ads and content. Include them or not - decide for yourself.

In the third step, you will see the data that you entered first: the name of the profile and the selected contact information option. Check everything and click "Register".

The system will send a verification code to the specified contact. Enter it to complete registration.

The final step is to create an account password. You can use the provided password or enter your own. This completes the registration.

Main settings for a business account on Twitter

Conveniently, immediately after registration, the social network prompts you to enter the standard profile settings.

Picture of . First, you will be prompted to upload a profile picture: the recommended size is 400x400 pixels. For a commercial account, the ideal solution would be a photo with a large logo in the center.

Profile description . The system gives 160 characters for this. In the description, you need to indicate what the page is about and what content will be on it. For example: "Cafe for vegetarians" Stomach Friend "". News, secrets of our menu, global culinary trends.”

Next, Twitter will offer to download the contacts that are stored in your Google profile in order to automatically send them a notification about the registration of your page. Take your time - this can be done when you finish all the settings and publish the first few posts.

Note . All of the above settings can be entered later: in the "Profile" menu - "Edit profile". Here you can also add a photo for the profile header with a size of 1500x500 pixels. So you can click "Ignore" on all dialog boxes and come back to this later.

Profile settings . A complete list of Twitter account settings is available by clicking "More" in the menu item on the left. In the window that opens, select "Settings and privacy".

The section is convenient and clear, so it doesn't need any special explanations. What we recommend to do for a commercial account:

• Set up a username in the "Account" tab: write a word in Latin letters that will be easy to read. In our example, this is drug jeludka.
• Privacy & Security tab: Set up access to your tweets, turn off location information if you post from outside the office, add the ability to receive private messages, allow your profile to be found by company contacts.
• Notifications. Customize the characteristics of Push, SMS, email notifications from users and the system.
• "Display" - here you can set the font size, select the background, and color. Choose a color scheme in accordance with corporate colors.

Design the channel correctly: use corporate colors and symbols, individual design. Add contacts for quick communication: hotline number, email. Or indicate that you are ready to communicate in direct.

Tools for promoting a business account on Twitter

Hashtags . Needed to increase the reach of each publication. Use two hashtags per tweet: for a large number of hashtags, you can get under the sanctions of the social network. As recommended by the Twitter team, hashtags on political events, religion, and other controversial topics should be avoided in posts.

Advertising . A paid tool with a standard set of settings: budget, duration and characteristics of the target audience. Twitter has a dedicated platform for setting up ads and tracking results. In the advertising account, you can set up ads according to the goals: to increase brand awareness, increase clicks to the site, and so on.

First Steps to Promoting a Business Twitter Account

Manage your business Twitter account consistently to keep up with trends and keep readers on their toes. Post regularly to increase your visibility rate. This is what, for example, the administrators of the Tinkoff bank business account do:

Respond to user requests . To do this, click on the reply icon in the tweet. Your tweet will appear in your profile feed with an additional tag "In reply to...".

Follow the trends . They are fleeting, so have time to post a publication that relates to the most discussed topic. Accompany it with popular hashtags.

Use relevant hashtags . They attract twice as many users. Hashtags can be placed anywhere in a tweet. To do this, just put the symbol "#" in front of the keyword.

Accompany tweets with images . They will get more attention. Recommended image size for a tweet: 1024×512 pixels. Supported formats: JPG, GIF or PNG;

Link to your business account on other social media and marketing materials. This will encourage users who are comfortable following you on Twitter to follow you.

Follow other accounts. The practice of "mutual subscription" is widespread in this social network. No percentage data is available, but in general most account admins you follow will do the same.

How to create and set up an Instagram business account

First you need to register a business profile (fan page) on Facebook, we wrote about how to do this above. You also need to have a regular Instagram profile. It can be reclassified to commercial directly in the mobile application.

Switching to a professional account

1. Go to "Settings" - "Account" - "Switching to a professional account".
   Switching to a professional account
2. Choose the type of profile: "Author" (personal commercial account) or "Business" (commercial profile of a company, brand).
3. Select the appropriate category for your line of business.
4. Set up profile contacts: enter the company email, phone number and address, if any. These contacts will be public.

Registration completed. Now you can use additional business features. In particular, these are statistics for each publication and for the entire profile. This is the amount of published content, audience interaction with publications, audience data. To receive them, you need to have at least 100 subscribers. This information will be in the settings menu: just select the "Statistics" tab.

Basic settings for a business account on Instagram

Let's take a look at how to set up a business account on Instagram so that it works properly.

Profile picture. A business account will need a main photo - a square avatar of 110x110 pixels. The system will automatically round it up. Therefore, it is important that key information, such as a logo or portrait, be centered.

Call to action button. You can add a CTA button to your Instagram business account. To do this, on the main page of the account, click "Edit profile", and then - "Methods of communication". In the window that opens, select "Add an action button".

A list of third-party integration applications opens. Focus on the purpose of your button and make a choice based on this. Options: "Order", "Book", "Buy tickets", "Sign up" and so on.

Enter the URL that users will go to when they click the button and click Finish.

Instagram business promotion tools

Stories Highlights : A photo or video that appears below the profile description and does not disappear after 24 hours. In Highlights, you can post up-to-date information for the audience: news, messages about promotions and discounts, prices, reviews, detailed information about contacts. Big brands use Highlights to tell more about the company and increase loyalty. For example, General Electric dedicated several recent Stories Highlights to its employees: they show the "behind the scenes" of the company and talk about work.

Business Tools on Instagram . Specialized official platform. It will help you set up a shop on a social network step by step, teach you how to create Stories. Cases of successful business accounts deserve special attention. There are also courses on doing business on social networks and tools for setting up advertising. Paid advertising on Instagram is necessary to attract new subscribers, customers. Facebook Ads Manager tools are used to set up targeting.

The first stages of promoting a business account on Instagram

Take care of the visual part of the content . The target audience is “buying with their eyes” here. Therefore, high-quality visual content is important. These are bright, clear photos.

Brand Profile . Use the original avatar, create a beautiful grid of publications, leave the logo as a watermark on the photo. All content must match the chosen color scheme and style.

Showcase your product in all its benefits . You can do this by combining different thematic postings. It can be entertainment publications, stories, revelations.

Attract new subscribers with discounts and bonuses . Post information about them in Stories or in posts. Come up with a format for a permanent promotion for new customers, as well as regular discounts and offers for regular customers.

To get subscribers and increase their number:

• Analyze your target audience. Create content that she likes.
• Use social network advertising tools.
• Run regular draws.
• Choose hashtags.
• Communicate with the audience.

  ---

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