How to make money with instagram reels


What Is an Instagram Reels Play Bonus and How Does It Work?

Ever wanted to make money from your Instagram Reels? Brand sponsorships and affiliate marketing were some of the main ways to get paid for creating Reels. Now Instagram also gives creators the opportunity to earn money under the Instagram Reels Play Bonus program. 

In this post, we provide you with a detailed guide on what the program is, how it works, and how you can start making money with it. Let’s take a look.


What Is Instagram Reels Play Bonus?
  • What Is an Instagram Reels Play Bonus?
  • How Does the Play Bonus Work?
  • How Much Can You Make from Reels Play Bonuses?
  • Getting Started with Instagram Reels Play Bonus
  • Best Practices to Create Engaging Reels
  • Frequently Asked Questions

What Is an Instagram Reels Play Bonus?

Reels Play Bonus on Instagram is a payout that creators receive after their Reels get a certain amount of views within a specified timeframe. According to Instagram, it’s a way for creators to earn money directly through Instagram instead of through a brand sponsorship or an affiliate program. Originally available on an invite-only basis to creators based in the U.S, Instagram plans to gradually roll out the program globally. 

Reels Play Bonuses are a way for Instagram to encourage users to create more Reels, allowing the platform to compete with TikTok. In a similar fashion, YouTube also introduced the $100 million YouTube Shorts Fund to compensate select content creators. 


How Does the Play Bonus Work?

Instagram pays out Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generated at least 1,000 views within a 30-day period. Here’s a quick overview of how it works:

  • After the Reels Play Bonus is accessible to you, the opportunity is available to you for 30 days. You can find the expiration day by accessing the Bonuses tab on your Instagram app.
  • Once you get started, Instagram gives you a 30-day period to earn the bonus. 
  • You have the option to choose any number of Reels to count toward the Reels Play Bonus earnings during those 30 days.
  • Your bonus payout will be determined by the performance of your Reels. Keep in mind that the per-play earning may change over time, with the potential to decrease the longer you participate in the program.
  • The target number of plays and maximum payout amount varies from account to account. For example, the following creator had to hit 9.28 million plays in order to earn a maximum bonus of $8,500.

 

Instagram is paying up to $8. 5K for reels posts for the next month?! But look at the requirement views needed to make the full bag 😅 pic.twitter.com/ghMxng3Jd4

— Miguel Lozada (@MLozada) October 29, 2021

Your bonus earnings depend on how your Reels have performed during the 30-day period. Even if you don’t manage to hit the target number of plays, you can still earn a bonus if you manage to hit 1,000 views. As you can see in the example above, creators can still get portions of the bonus if they manage to hit the play milestones set by Instagram. 


How Much Can You Make from Reels Play Bonuses?

Now the big question is–how much can creators make from Reels Play Bonuses? Getting a fair idea of approximate earnings can help you understand the potential of signing up for the program. It can help you decide whether you should spend your time trying to meet the target number of plays.

As mentioned above, the exact details and requirements for earning a Play Bonus vary from account to account. In other words, Instagram personalizes the target number of plays and maximum earning potential for each creator. This makes it a bit challenging to pinpoint a specific amount that you might be able to earn under the program. 

While the creator in the above example had the potential to earn $8,500 for hitting 9.28 million plays, another creator reported that he’d have to hit 11.02 million plays in order to earn $1,200. However, Instagram seems to have been reducing the payout amount because the same creator only had to hit 1 million plays to earn the same amount of bonus.

My IG reels bonus has been $1,200 for 1M views for one month. Look at the massive price cut for this month 🤔🤔 pic.twitter.com/omA0Y4lwIg

— Mark Guim (@markguim) April 15, 2022

During the initial rollout, payouts ranged from $600 to $35,000 depending on how many views the Reel generated. As the program became more established, Instagram has been slowly raising the threshold for earning bonuses. For example, one creator now has to hit 359 million views to make $35,000 when they only had to hit 58 million views to earn the same amount of money. 


Getting Started with Instagram Reels Play Bonus

Interested in getting a Reels Play Bonus payout? There are a few rules and eligibility requirements to follow to make sure that you can earn money under the Play Bonus program. Plus, you’ll also have to be set up to receive bonuses. Let’s take a look at the different steps needed to get started with Instagram Reels Play Bonus.

Setting Up Bonuses

Keep in mind that not every user is qualified to earn bonuses on Instagram. If you’re qualified, Instagram will notify you to get set up so you can enable bonus payouts. Once you get a notification, go to the app then review and accept the terms and conditions. Next, choose your country and select your business type (whether you’re an individual or a business owner). 

For business owners, the next step involves confirming whether you’re the legal owner of the business. You’ll also need to provide your tax and legal information.

After this, you can add a payout method and then view your available bonuses (including Reels Play Bonus). You can review the bonus opportunities and activate the ones you want to set up. In this case, choose the option to activate your Reels Play Bonus. 

Make sure you add a payout account if you want to start receiving a bonus payout. Otherwise, you’ll no longer be able to monetize through bonuses either after five months or after your earnings exceed $500. Moreover, you’ll be forfeiting your rights to receive payment if you don’t add a payout account within six months.


Selecting Reels for the Program

After activating your Reels Play Bonus, it’s time to choose the Reels you want to be considered for the program. The performance of these chosen Reels would determine your final payout at the end of the 30-day period. 

Before sharing a Reel you want to be counted toward your bonus payout, go to the Bonuses page and choose “Reels Play Bonus. ” For Reels that you’ve already published, you can still make changes within 24 hours. Select “Edit” and go to the Bonuses page. Then choose “Reels Play Bonus” to apply the bonus to the Reel.


Understanding the Rules and Eligibility

In order to participate in the Reels Play Bonus program, it’s important to be informed about the rules and eligibility so you don’t face issues further down the line. As mentioned earlier, once Instagram gives you the opportunity to get started with the program, you’ll have 30 days to accept. And once you get started, you’re given 30 days to accomplish the goal and earn your bonus.

Although you may be unable to reach your target number of plays within the 30-day period, you can still earn a bonus payout if you hit one of the milestones in your progress bar. However, only the Reels that hit at least 1,000 views will be counted toward your Play Bonus. Additionally, a Reel is ineligible for a Play Bonus in case any of the following applies:

  • It’s branded/sponsored content. Content that needs to be published under the “Paid Partnership” tag is currently ineligible for a Reels Play Bonus.
  • It’s claimed by a rights holder. Instagram intends to reward creators for originality so Reels that have been claimed by a rights holder are automatically deemed ineligible for a Play Bonus.
  • You’ve received a Reel violation for the third time. Instagram gives you up to two strikes before making you ineligible to earn a Reels Play Bonus. The third strike will result in a 30-day cool-down before you can start monetizing your Reels for bonuses again. 

If you appeal a Reel violation and you win the appeal, the monetizable plays from that decision onward will be considered. However, if the win decision comes after the opportunity has expired, those monetizable plays will no longer be counted for your payout.


Tracking Your Performance

From your Bonus settings, you can go to your Reels Play bonus page and take a look at how much progress you’ve made toward earning a bonus. It’s important to constantly check the progress bar so you can adjust your content strategy accordingly.

For example, if you’re close to earning a bonus but still haven’t quite hit the target number of views, you may want to reshare a popular Reel through your Stories. Or you may even want to create a new Reel altogether. Make it highly engaging so it gets a lot of views, interactions, and shares to help you hit your target view count.

Instagram is paying up to $8.5K for reels posts for the next month?! But look at the requirement views needed to make the full bag 😅 pic.twitter.com/ghMxng3Jd4

— Miguel Lozada (@MLozada) October 29, 2021


Best Practices to Create Engaging Reels

Since Reels Play Bonus payouts largely depend on how your Reels are performing, it’s crucial that you create entertaining Reels that engage your audience and help you get more views. The Instagram algorithm tends to favor content that gets a lot of views and engagement so high-quality content is key to accomplishing your target view count. Here are a few tips to create more engaging Reels:

Create Something that Adds Value

First and foremost, your Reel should be able to add value to the lives of your audience. Whether it’s helping them learn something new, discover new things, or even just make them laugh–it should be able to make a positive difference in their viewing experience. 

The goal is to not only get them to engage and drive up your visibility but also to hit the “Share” button so that their friends can see the Reel too. Moreover, highly entertaining Reels could be the key to earning new followers, which will further boost the visibility of your future Reels.


Use a Popular Audio

Using trending songs or sounds in your Reels can boost your content visibility on the platform. They can improve the chances of your Reel showing up in the Explore pages of people who’ve interacted with the audio before. That automatically translates to increased view counts for your Reels, which will then count toward your Play Bonus.

If you notice that other creators are leveraging a certain sound regularly, try incorporating it into your Reels as well. Find a way to add a unique touch so that the actual video remains truly yours and helps to entertain your audience. Moreover, having fun or relevant background music helps to make your video even more engaging.

For example, the food content creator @pengveganmunch used Erykah Badu’s “I’ll Call U Back” in the following Reel where he makes fiery pasta. The audio is extremely relevant because there are phrases about cooking in the kitchen.


Participate in a Trend

If there’s a trend that everyone’s doing on Instagram, you might want to jump on the bandwagon so your Reels can get more visibility. Often, Reels trends involve using a popular sound and following a specific theme or format for your video. Think of the TikTok Euphoria trend that got users changing into exquisite (or sometimes absurd) outfits after a voiceover asks them why they aren’t in uniform.

Besides the added visibility due to the popular audio, participating in a trend is a great way to entertain your audience. Since most folks may be invested in the trend, coming up with your own twist or version of the trend can help keep them engaged.


Post at the Right Time

Another important aspect is your post timing. With Instagram moving at such a fast pace, you have to make sure that your Reels get tons of views and engagements soon after they get published. This increases their chance of showing up in front of the right users. So make sure you choose the best time to post on Instagram Reels based on when your audience is most active.


Start Earning Money from Instagram Reels

Now that you’ve had an in-depth look at how the Reels Play Bonus works and how to get started, it’s time to activate bonuses and create highly engaging Reels. Make the most of the tips and ideas given above to get a strong start.

Frequently Asked Questions

How does Instagram count plays on Reels?

Every time someone watches your Reel, Instagram counts it as a “play” or “view.”

Why don’t I get bonuses on Instagram?

Play Bonuses on Instagram are currently only available to select U.S creators. Instagram could make bonuses available to you depending on how your Reels or account has performed in the past.

How do I monetize my Instagram Reels?

You can monetize your Instagram Reels either by getting a brand sponsorship or by sharing an affiliate link. Alternatively, you may also be qualified to earn a Play Bonus through your Reels.

How many views do you need on Reels to get paid?

The target view count varies for each creator but at the bare minimum, you need to hit at least 1,000 views on each Reel to get paid for those Reels.

Can you get paid for Instagram Reels?

Yes, you can get paid for Instagram Reels through the Play Bonus program.

Instagram Bonuses: Learn how to earn money on Instagram with Bonuses

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EARN WITH BONUSES

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Everything to know about bonuses

Bonuses are opportunities for you to earn money based on the amazing content you create.

For example, Reels Play is a bonus program that lets you earn money for the number of plays on your reels; the more plays your reels get, the more you can earn. Instagram kickstarts your progress, offering you more earnings for some of your earliest views. Track your progress on your professional dashboard and once you've earned at least $100, you can cash out, and continue to participate in the program.

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Sharpen your reels game to earn bonuses

Learn tips and tricks for reels

The best thing about Reels is that there is no right way to make one! Find out what works best for you and stay up to date with the latest trends, tips, and tricks here.

Use the Insights to see what’s working

Experiment with your favorite types of reels and use Insights to understand your reach and what resonates with your audience.

Learn from other creators like you

Everyone has their own path, but you can always learn from others experimenting with reels and take what works for you. Visit Creator Lab to hear from some of our favorite creators.

Questions?

What content is eligible for bonuses?

The requirements and the details of each bonus program may vary by participant. You’ll be able to find this information when you accept each bonus program. Branded content is currently ineligible for bonuses.

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If I’m eligible, how do I set up bonuses?

You must have a professional (business or creator) profile to access the professional dashboard at the top of your profile. Scroll down to “Bonus” and follow the steps to onboard.

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You can view all invoices once authenticated in the professional dashboard, and by going to your Settings under Tools in the Instagram App.

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More ways to earn on Instagram

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16 ways to monetize in 2022

Youtube. Vladimir Kolesov, September 9, 2021

1. Selling ads

You collect a certain amount of audience and start selling ads. You can advertise other bloggers, some projects, it can be commercial advertising. They pay money to talk about something or someone.

The main difficulty is to gather an audience. Secondly, it is very important here how loyal and active your audience is. If no one clicks on ads, on the recommendations that you give, then no one will buy ads. The cost of advertising is now quite low. Therefore, the method is already less promising in terms of earnings: advertising is getting cheaper, efficiency is falling, there are too many ads, and it’s hard to keep the attention of the audience. nine0007

But this does not change the fact that there is still a huge amount of advertising being bought from bloggers, including bloggers with a small audience. It all depends on the quality of the audience - how expensive, valuable and how active it is. The better the performance, the more money you can earn.

2. Brand Ambassador

If in the first case it was about the constant placement of various advertisements, then the ambassador is a person who promotes the brand on an ongoing basis. You can be an ambassador for one or more brands. nine0007

It's great when a long-term contract is concluded with you. You become a brand ambassador and receive either goods or money.

3. Selling other people's goods

You can also sell something, open a store or offer something to your audience as a blogger. Efficiency depends on how well you know how to search for interesting products, how competently you know how to present the goods so that people really pay for it.

4. Selling your goods

The fourth way is to sell goods that you make yourself. This is beneficial, because most often hand-made goods are more expensive, they are less costly, and you earn more.

5. Sale of merch

Now it is very fashionable to create collections of T-shirts, sweatshirts, accessories, mugs, bags. And this is done not only by celebrities, but also by designers, authors, just people who know how to do interesting things.

6. Dropshipping

Dropshipping is when we do not buy anything, but resell. There is an online store, a platform that sells many, many different products. A person clicks on your link, buys - you get a commission. You do not need to deal with shipping, logistics, or any other things that classic online stores do. Your task is only traffic. nine0007

7. Advice

You can advise people on how to get a tax deduction or how to set up a service, etc. Here you are not selling some physical product, but selling your knowledge in the format of consultations.

8. Selling your product (course)

You can make your own product: record a video version or an audio version. It can be an audiobook or a regular book. You take your knowledge, make a product that suits many.

9. Selling a digital product

Courses are a set of knowledge and skills. And digital products are, for example, an image you created, stock photos, templates, Lightroom presets. From photography, design, a finished logo to a finished website template and so on.

10. Selling services

Through Instagram* you can attract clients to your services. For example, in the format of monthly payments - monthly accounting services or SMM promotion.

11. Creation of a startup

You can create some startup. And use social media to promote it. Not everyone will succeed, but you can earn millions of dollars.

12. Earnings on the public

You can create a public and earn money by posting any information or advertising. The principle is the same. Create a thematic public, attract an audience there - and earn money either by posting content or by placing ads.

13. Affiliate programs

Affiliate programs are a separate way to make money in social networks. Affiliate programs are a bit like dropshipping, selling goods. But here most often we are talking about some kind of service. These can be banking products: deposits, loans, insurance. There are also many affiliate programs in HR, when, for example, you recommend a person, he fills out a resume, he is hired - you are paid a bonus for this. nine0007

14. Personal assistant

Instagram often requires personal assistants. The tasks here are different. Sometimes it is a search for some information or answers in direct, sometimes it is a search for bloggers, negotiating cooperation. How much you will earn and what to do is individually discussed and depends on each specific case.

15. Creating masks

Masks are rarely needed, but there are still people, mask specialists who create filters and effects for money, make unusual masks for Instagram. nine0007

16. Patreon

Patreon is paid content creation. People subscribe in order to consume your information. And for sponsors, you make some special content separately.

*The organization's activities are prohibited in the Russian Federation

How to make money on Instagram: all the ways

How to make money on Instagram* from scratch? You can become an SMM specialist and set up Instagram ads for your clients*. Or maintain their profiles so that they receive new orders - money is paid for all this. But it is much more interesting to maintain your profile and earn income. nine0007

Yes, someone keeps an account "for fun", and someone - to earn money. We tell you exactly how you can earn money on Instagram * on your profile, how much you can receive and what you need for this.

Ways to make money on Instagram*

Selling ads

The most obvious and common way to make money from your Instagram profile* is to sell ad integrations. You can do this in different ways:

  • mention the account in the next post or story; nine0096
  • talk about the product, just show it or mention that you use it yourself;
  • place a link to the advertiser's website in the profile description or stories;
  • to agitate to do something or express "one's" opinion in publications, and so on.

Advertising can be anything. For example, many bloggers said that they would go to the polls themselves and called on the audience to do so. Some campaigned for amendments to the Constitution of the Russian Federation and also received money for this. nine0007 Typically an Instagram ad* looks something like this: a blogger shows a product and links to a profile where you can learn more about it

Advertisers will pay you not for the number of people who came from you, but simply for the fact advertising placement. But at the same time, they will track the results, and if they don’t like them, they are unlikely to contact you again.

And to tell advertisers that you are ready to place ad integrations, you can create a second account on Instagram* and leave a link to it in your profile description. Or indicate there a phone number or email address where you can be contacted. nine0007 An example of how you can leave contacts for communication about advertising integrations

And if there are not many subscribers yet, but you want to earn money right now, it is better to additionally register on the blogger exchanges: on Epicstars, LabelUp and others. Advertisers can look for bloggers with a small audience there, and you can get clients from both your Instagram profile* and exchanges.

Traffic arbitrage

It's like advertising integration - you also have to promote some product or product. But the earnings scheme is arranged a little differently:

  • traffic (people) will have to go directly to the advertiser's website, and for this - place a link in the description of the main profile or create an additional account and first promote it;
  • you will be paid not for the very fact of placing an advertisement, but for the targeted actions of users who clicked on it: for example, 2% of the order of all those who came from you.

The more loyal the audience is and the more purchases (orders, registrations) it makes, the more you earn. nine0007 Traffic arbitrage may look like this: a person offers to get a card with favorable service, and he gets money for each issued card

To be able to make money like this, you need to look for advertisers who are willing to pay according to a similar scheme. This can be done in CPA networks: this is the name of the "catalogues" of affiliate programs. The largest CPA network in Russia is Admitad: M.Video, Lamoda, OZON and other brands offer their programs there.

Optimally Instagram* is suitable for making money on the following products:

  • Products for beauty, fitness, weight loss.
  • Gadgets, fashion novelties, accessories, various wow-goods. Everything from which it is easy to make a beautiful picture and is designed for an impulse purchase.
  • Offers for training or employment of students and recent graduates.

Accepting donations

In practice, this way of making money on Instagram* is rarely used. The bottom line is that you simply accept donations (voluntary money transfers) from subscribers. They can throw off money for different purposes: buying a new computer, overexposure of a sick animal, restoring a passport. nine0007 People are more willing to donate to people who really need help: those who find themselves in a difficult situation, get sick or organize a pet shelter

at DonationAlerts. If you make a link, people will be able to transfer money to you in different ways: from a card, from a mobile account or from electronic wallets.

Selling services

One of the most popular ways to make money on Instagram* is to sell your services. Many manicurists, SMM specialists, psychologists, cosmetologists and other specialists promote their profile in order to receive orders from there. Tarologists, business coaches, English teachers are not far behind - the list can be long. nine0007 This is what the profile of a specialist who sells his/her services on Instagram looks like*

To sell services and make money from it, you need to be able to create high-quality interesting content, communicate with the audience, and work out objections.

Sale of information products

Another opportunity to make money, which famous bloggers often resort to, is the sale of their own information courses. You can teach your audience something you know yourself: promote your Instagram profile*, bake delicious cakes, sew handmade soft toys, and so on. nine0007 Elena Blinovskaya, for example, is running a wish-fulfillment marathon and has already sold an information product to more than 150,000 people time. Despite the fact that in an interview Sobchak did not show Elena Blinovskaya in the most favorable light, the subscribers of the information businesswoman supported her.

To make money selling information products, you need a loyal audience that will trust you. And for this, pumping a personal brand is important - it is it that allows you to create an image of an expert in the eyes of users and increase loyalty to you. nine0007

Sale of merch

Merch is a product with the symbolism of a certain brand, person, team, and so on. You can sell merch immediately if you are engaged in the production of some goods. In this case, you will first create a profile, then you will recruit an audience.

Designer Olga, for example, sells her dresses all over the world, and additionally offers a franchise.

You can do the opposite - gain an audience, and then offer them to buy a hoodie or dress with a pattern that you personally made. Your fans will certainly want to get some kind of product that will help them "join" you. True, you will have to look for someone who can produce these goods. nine0007 An example of how a blogger first got subscribers and then created his own merch

Many bloggers release something of their own: they create production from scratch or negotiate with factories to release goods with certain symbols. Media personalities sell clothes, accessories and even cosmetics and perfumes under their own name.

Oksana Samoilova sells a whole line of different cosmetics

Draining traffic to other sites

Another indirect way to make money on Instagram* is to attract followers to other sites. Where direct monetization is available or where you also earn by selling services, goods or accepting donations. nine0007

For example, you can leave a link in your Instagram profile* to a YouTube channel. Some users will subscribe to you there and watch the video, and you will be able to connect to the YouTube affiliate program and get paid for showing ads in your videos to users.

Artists often do this: for example, Alexei Vorobyov also drives traffic on YouTube

Shop on Instagram*

Instagram Shopping is the integration of an e-commerce store into your Instagram profile*. This is the only way to sell directly to subscribers through posts, stories, the Browse tab, and the Store tab. Shoppers can check the price of an item on the app and then go to the store with the click of a button. nine0007

Let's say you represent a clothing store on Instagram* and want to promote your brand. Simply upload a photo of a model wearing your outfit and Instagram* will allow you to tag up to five products per post or up to 20 products per carousel. You can also use stories and videos.

For example, Clever publishing house sells children's books on Instagram*

Read more about the nuances of work and settings in the article "Instagram* Shopping - how to set it up in 2021".

Photos for sale

Instagram* is basically a photo-sharing app. And photos are assets that can be licensed, printed, and sold in a variety of ways.

If you have cool photos, you can put them on marketplaces where brands and publishers can license them. For example, 500px or Twenty20.

Another option is to sell your photos as prints on other products such as posters, phone cases, pillows. All you need is to find a suitable service that will not only make the desired print, but also take care of the delivery. You will only have sales. There are such organizations in almost every more or less large city. nine0007

Daniel Arnold, a Brooklyn-based photographer, went from $90 to $15,000 in one day, according to Forbes. At that time, Arnold had a little over 20,000 subscribers. Now there are 329,000 of them.

One of Arnold's popular photos

Brand Ambassador

Unlike a blogger who sells many one-time ad integrations, an ambassador works with the same brand for a long time.

Most companies benefit from establishing a long-term relationship with an influencer who regularly promotes the company in a positive way. The fact is that most often an opinion leader who becomes a brand ambassador already uses the company's product or a similar one, or broadcasts in a certain niche. He has an interested target audience who will not be surprised that a blogger supports and recommends a particular cosmetics or coffee variety. nine0007

What brand ambassadors do:

  • Give away free products in experimental campaigns.
  • Broadcast speeches at conferences or stores to promote the brand.
  • Interaction with consumers on your page.
  • Increasing brand awareness. For example, a blogger wears branded T-shirts, caps, suits.
  • Publishing quality content to increase user engagement.

Selling AR masks

Augmented reality (AR) filters are various effects that are superimposed on what your camera shows.

Facebook's* Spark AR Studio platform allows users to create their own interactive augmented reality filters. They can be used in Instagram* and Facebook* Stories, as well as in Facebook* Messenger and Video Chat Portal with Friends.

Such masks can be sold to various brands, because AR masks are useful because:

  • They help to emphasize the individuality of the brand, stand out from the competition.
  • Communicate with the audience. Interactive elements in Stories increased 3-second views 9 out of 10 times, says Facebook*, and 60% of businesses use them to increase monthly engagement.
  • Allows users to "try on" a product before buying or "wear" branded clothing.
  • Increase brand awareness. An AR mask can be a company logo or mascot. And if the filter is not advertising, it will be displayed in the effects gallery, where it is available to anyone. In addition, when users take a selfie with a brand's AR mask, their followers will learn about the company. nine0096
Mercedes logically uses cars in AR filters. But there are masks from designer @ johwska . She added a beautiful glossy face effect

Instagram augmented reality filter skills* can make good money.

It's all about making money on Instagram* from your account. I will not consider the option of how to make money without investments on likes, subscribers and views - it takes a lot of time and brings very little money, and this type of income is not pleasant to me. Most often, it harms business, spoils statistics, helps scammers advance, and algorithms do not like it. nine0007

How much you can earn on Instagram*

Everything will depend on the quantity and quality of your audience. The more people follow you, the more you can charge for one ad integration or the more donations you can get. In the case of advertising integrations, you set the prices yourself.

A blogger with just over 500,000 subscribers charges 25,000 ₽ for one advertising integration

Those with more than 1 million subscribers can charge from 100,000 ₽ for one advertising post. And media personalities like Olga Buzova, Natalya Rudova, Nastasya Samburskaya can charge 200-300 thousand rubles for one post. nine0007

If you make money by selling information products, merchandise or services, everything will depend on how many people buy your product. But with a large audience, the amounts are impressive. For example, let's calculate the earnings of Elena Blinovskaya.

She herself says that she received more than 150,000 reviews, which means that there were no less sales. The cost of the marathon is changing: let's take 3,000 ₽ - the amount that is most often mentioned in reviews. It turns out that Elena earned about 450 million rubles for the entire time the marathon was sold. Yes, she spent time creating it and is now spending money on supporting the information product (hiring employees), but the amount itself is impressive. nine0007 In general, more than 2.6 million people subscribed to the marathon page - sales can be much higher

How much money you earn on Instagram * depends only on how you invest in the development of your account, and how many audiences you gain. The more loyal subscribers you get, the more income you can get from one way of earning. And you can use several - for example, advertise someone's services and sell your information product at the same time.

How to get your first sales in social networks, we tell you in the online course for beginners "First Orders on Instagram*". The course is suitable for anyone who wants to earn money by promoting their services or product on an online platform. nine0007

What to do to earn a lot

Promote your profile and get a lot of followers: the more the better. There are two ways to go:

  • gain an audience quickly with the help of advertising from bloggers;
  • make interesting and high-quality content and gain subscribers slowly.

Content is needed even if you want to use paid promotion: after all, people will follow you only if they like your account. It's just that with the help of advertising you will get followers much faster than with organic promotion. nine0007

You will find all the necessary tools for content production in one application, which will save a lot of time to promote your business. Auto-posting, photo and video editor, story builder, post analytics, teamwork opportunities - this and much more is in SMMplanner.

You will be able to work faster and more efficiently - get more done in the same amount of time. Register using the link and you will have 14 days of access to the professional tariff "Initial" instead of the standard week. Explore the possibilities, then choose the appropriate tariff or use the free version of the service - it depends on your needs. nine0007

There is another way - a quick and free recruitment of a new audience through hype. So Diana Shurygina, Ekaterina Didenko and Daria Zoteeva (Instasamka) became popular. The only question is what is the price of their popularity: hype will bring subscribers, but not a loyal audience. Because of black PR, subscribers, advertisers and those with whom the blogger did joint projects may turn away. This was the case with Daria Zoteeva, when, due to another scandalous trick, Klava Koka refused to cooperate with her, and her voice was replaced with another one in the cartoon “100% Wolf”. nine0007

Promoting your profile on Instagram* requires a lot of time, effort and nerves. We have collected materials that can help attract loyal followers:

  • 9 ways to promote on Instagram for free*
  • 8 free social media contest services
  • Post idea generator

Decide for yourself which promotion method to use.


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