How to make money on instagram as an artist

How to Make Money as an Artist on Instagram

Instagram is Changing the Game

“I can post a painting and it will sell before the paint is dry,” explains Ashley Longshore, who sells her eccentric pop art for upwards of $30,000 straight off of Instagram.

And, she’s not the only one. Artist Chris Austin enjoys “flash sales” of his latest work, getting emails from eager buyers within minutes of posting on Instagram.

With these examples and more in mind, it’s safe to say Instagram has become the social media platform for artists. It’s launching careers, eliminating the need for big-name critics to call the shots, and helping artists connect with buyers across the globe willing to pay for their work.

So, how does an artist turn their Instagram feed into another revenue stream?

It all comes down to getting more engaged followers. Because, the more popular your account is on Instagram, the more in demand your art will be. To help you get started, check out seven things you can improve on your Instagram account to attract more followers.

Post High-Quality Images

You wouldn’t dream of letting a piece out of your studio until you were satisfied with it, right? Well, you need that same attention to detail in your Instagram posts!

Your Instagram account is an extension of who you are both creatively and professionally. Blurry, poorly-lit images give off a bad creative vibe—pretty much saying you don’t understand design. And, who wants to buy art from an artist who doesn’t understand, or at least care about, good design?

A clean background and natural light are always a good option when it comes to capturing your artwork. Set your art up by the nearest window, and remember to tap on your phone screen to focus!

Keep Branding on the Brain

Branding can be an elusive concept. But it basically means posting images about different things, but using the same style (both in aesthetics and in writing) for each image. Why bother? It’s really a magical thing! In an instant, followers will understand who you are and what your art is all about, even with their short attention spans online.

Artist Sue Rapley has a beautiful account—light, colorful, natural, inviting. Buyers can instantly get a feel for her art and decide on the spot if they are interested in buying. If they are, they can already tell she’s a credible artist from her impressive feed, giving her an edge up when it comes to collecting.

As far as branding your images goes, the possibilities are endless! Whether you use a certain filter, hashtag, language, etc., find and stick to a style that represents you and your art so that your target customers are poised to buy.

Keep the Content Creative

In 2014, artist Ross Symons dedicated his entire year to origami, improving his craft and sharing it with the world on Instagram. He folded and posted a different origami figure every day, and in 18 months, he had increased his following from just 120 to over 100,000. With White on Rice’s strong brand and incredible content, Ross was able to quit his 9-to-5 job and use Instagram as a platform for his own business. Isn’t that amazing?

This just goes to show, you can’t underestimate the power of posting really interesting content. When people are wowed by your work on Instagram, they follow you, share it, and get others to follow you, too. The door is then opened for you to sell more art and hear about other profitable opportunities.

Create Captivating Captions

Here’s a picture of my art you know nothing about and here is the price—something seems a bit off about that sort of caption, doesn’t it?

There’s no hook. No pizzazz. No story! It may be an incredible piece at first look, but there’s always more to it than meets the eye. Letting people in on your inspirations, process, and story behind the work can be the tipping point for customers to click emotionally and pull out the checkbook.

Of course, you can acknowledge when something is still for sale, but be creative about it. Ending with, “Excited to see where this piece finds a home!” does the trick without being too boring.

Perfect Your Hashtags

Hashtags are like maps in the land of Instagram. They make your posts discoverable for the people searching for art like yours, making them one of the biggest and best ways to grow your fanbase.

Which hashtags reign supreme? Well, it takes a little digging to find the answer.

Your first plan of action should be using the search feature in the app. After typing in keywords that relate to your art, other popular hashtags related to your search will pop up. Next, find artists who boast a large following and seem to have a good handle on their hashtag game. Check out which ones they are using (and how many) and take notes.

Keep a list of the best ones you’ve found that you can pull from for different posts. Just be sure to match hashtags with what is going on in your image. #inthestudio won’t apply to every picture you post, and a mismatch can turn followers away.

Finally, do some testing of your own and track how many hashtags get you the most engagement. Take the time to get hashtags down and you’ll be on your way to more followers in no time.

Complete Your Bio

While small, your bio should be not underestimated in its importance. It’s the only place where followers can click on a link, and the whole point of your account is to sell your work!

You can change out the link depending on what you want to feature, but a link to your website or Artwork Archive Public Profile Page is the perfect place to send fans who want to peruse and purchase more available art.

Paired with a short and sweet description dripping with personality, your Instagram account will be ready to go.

Some other things to keep in mind. ..

Post Regularly

Social media gurus at CoSchedule determined that posting one to two times a day on Instagram is the sweet spot. But no matter how many times you post, keep it regular! You need to stay fresh in people’s minds, not forgotten.

Connect Often

It is a social networking app after all. Befriending other artists and influencers on Instagram who might someday share your work with their followers can open a lot of doors and help you gain followers of your own. Like other artists’ and galleries’ images, share helpful comments, and don’t be afraid to connect your contact list.

Consider Sponsored Posts

Here’s yet another way to make money from your artist Instagram account that you might not have realized: when your following becomes big enough, companies might be willing to pay you to promote their products in your posts.

Of course, you need to truly love and believe in the quality of that paintbrush, clay, or watercolor paper, but it’s a great way to rake in some extra money for your Instagram efforts.

In the end…

The bigger the Instagram fan base, the more interested buyers will be fighting over your art. Following these steps for getting more art fans on Instagram will help you turn the social media app into something profitable for your art business.

Then when you start making sales, you can keep everything organized on Artwork Archive. Mark which pieces have been sold, generate invoices to get paid and track sales insights so your Instagram account stays profitable.

If you are not already using Artwork Archive, give it a try with no commitments.

A Short Guide to Making Money on Instagram with Your Art

“I can post a painting and it will sell before the paint is dry.”

It’s the truth for artist Ashley Longshore, who sells her eccentric pop art for upwards of $30,000 straight off of Instagram.

And, she’s not the only one. Artist Chris Austin enjoys “flash sales” of his latest work, getting emails from eager buyers within minutes of posting on Instagram.

So, how does an artist turn their Instagram feed into another revenue stream?

It all comes down to getting more engaged followers. Because, the more popular your account is on Instagram, the more in demand your art will be.

But the truth is, gaining followers doesn’t happen overnight. It takes a healthy dose of effort and strategy. So, whether you need to post better content or learn how to hashtag the right way, it’s time to step up your game.

Check out eleven ways to attract more followers and make Instagram more profitable for your art business.

Post only the best of the best

You wouldn’t dream of letting a piece out of your studio until you were satisfied with it, right? Well, you need that same attention to detail in your Instagram posts!

A clean background and natural light are always a good option when it comes to capturing your artwork. Set your art up by the nearest window, and remember to tap on your phone screen to focus!

Don’t forget to edit your photos if need by so they look like the real thing! If the colors and lighting don’t show the true quality of your artwork, potential buyers are either going to be turned off from your Instagram feed altogether, or they’ll be annoyed that the piece they thought they were buying doesn’t match what they got in the mail.

There are a bunch of apps available these days to get your art looking as true-to-life as possible. You can learn how to use our favorite photo-editing app here.

How would you explain your work in 3 seconds?

Branding can be a foreign concept for those artists without a marketing degree. Basically, it means posting images about different things, but using a cohesive style (both aesthetically and in writing) for each post.

We know what you’re thinking, why should artists care? But, it’s really a magical thing!

With the short attention spans of people online these days, you only have an instant to grab their attention and make a statement. With the right branding on your feed, followers will understand who you are and what your art is all about, all at first glance.

And, the more impressive and succinct your Instagram feed is, the more credible and professional you will seem—giving you an edge up when it comes to collectors.

If you’re ready to get started, think about what kind of art you create and the kind of people that buy it. What will they respond to the most? Will your posts be friendly and colorful or edgy and bold? Use these answers to determine your brand strategy.

Whether you use a certain filter, hashtag, writing voice, etc., stick to a style that represents you and your art so that your target customers are poised to buy.

Don’t underestimate the power of creative content

We’ve said it before, and we’ll say it again: always go for quality over quantity when it comes to social media.

Think about the posts you hit “like” on as you’re scrolling through Instagram. Friends may forgive a blurry, spontaneous photo because they know and love you. But, when you’re trying to pique the interest of collectors across the world, they may not be convinced when your photos—and captions—are poor.

Your photos need to catch their attention. Excite them. Leave them in awe of your abilities as an artist.

If you are scrambling to find something to share, consider the possibilities. Try posting progress posts, before and after shots, behind-the-scenes in the studio, a timelapse of your process, quotes that fuel your practice, a vote between two works, a video tutorial, testimonials about your work, a revelation you’ve had, exciting news, etc.

Or, do a little digging on artist accounts you admire, then make their ideas your own!

Instagram is a wonderful chance to share your experience as an artist with your fans. Stay enthusiastic, authentic, and follow the 80/20 rule, and people will flock to your intriguing account. The door is then opened for you to sell more art and hear about other profitable opportunities.

And, don’t overlook the importance of captions

“Here’s a picture of my art you know nothing about and here is the price”—something seems a bit off about that sort of caption, doesn’t it?

While it may be easy to throw up a piece’s title and price, your followers yearn for more. They don’t want to be blatantly sold to, they are bombarded with ads all day long.

No, they want to be enticed. They want to be told a story—who you are, what you’re feeling, your inspiration, the problems you solved, how the artwork came to be. Letting people in on your inspirations, process, and story behind the work can be the tipping point for customers to click emotionally and pull out the checkbook.

Of course, you can acknowledge when something is still for sale, but be creative about it. Ending with, “Excited to see where this piece finds a home!” does the trick without being too boring.

Every post should start a conversation. The goal is engagement, don’t forget!

One of the best ways to do this is by asking thoughtful questions at the end of your posts. Even if your followers don’t respond at first, eventually they will. Especially if you respond to others’. Keep asking and keep engaging.

Finally, before you post anything, ask yourself if you would engage with this post. Is it worth it to share? If your answer is no, or you doubt if you would engage with the post, then maybe something needs to be tweaked.

Get a handle on how to hashtag

Hashtags are like maps in the land of Instagram. They are keywords that make your posts discoverable for the people searching for art like yours, making them one of the biggest and best ways to grow your fanbase.

Which hashtags reign supreme? Well, it takes a little digging to find the answer.

The first rule when it comes to hashtagging is to narrow it down. While #art is extremely popular (it’s tagged in over 350 million posts), it could also apply to anything: someone strolling through the Met, a box of pastels, a styled plate of food, or even a sunset—all extremely different results.

That’s why you need to get specific.

Marketing maven Hubspot explains, “As a user, I’m more likely to find what I need if I search for something specific, and when your business comes up for my specific search request, I’m more likely to be happy with what I found. ”

Think about the exact keywords your audience will search for. For instance, #abstractart may be more specific than #art, but #blueabstract might be specific enough to bring you a new buyer.

You want your hashtags to be popular enough that people are searching for them, but not so popular that you get lost in the competition.

Type a hashtag into Instagram’s search bar, and it shows you related hashtags to add to your list. Or, take a look at what other artists and influencers with the same audience are using, and try them for yourself.

Instagram allows you to use up to thirty hashtags at a time, but different numbers work for different people. The magic number could be seven or it could be twenty, reminds HubSpot. The best way to figure out what works for your art business is to simply test it out.

Social media success is all about testing the waters and adjusting your sails accordingly.

Take the time to get hashtags down and you’ll be on your way to more followers in no time.

Follow the recipe of success

There is a tried-and-true recipe when it comes to Instagram success. Yes, different cooks will throw in different spices from time to time, but no one can ignore the main ingredients. Without them, the recipe simply won’t work.

So, what are we talking about in terms of using Instagram? Let’s dive in.

While small, your bio should not be underestimated. It’s the only place where followers can click on a link, and the whole point of your account is to sell your work!

You can change out the link depending on what you want to feature (or use a site like Linktree that opens into a menu of links), but a link to your website or Artwork Archive Public Profile Page is the perfect place to send fans who want to peruse and purchase more available art.

Paired with a short and sweet bio dripping with personality, your Instagram account will be ready to go. Make it extremely clear what sort of value people will get from following you. Use keywords that your audience would search for in the description.

When it comes to your username, it’s best to use your art business name, if it’s available, so that it’s consistent with the rest of your online presence. Typically it will be your full name with a keyword like “art” or “studio” attached to the end. Remember, you want it to be as easy as possible for people to find your account.

Finally, let’s talk about privacy settings.

If you are using your account to promote your art business, it should not be private! Otherwise, there’s no point wasting time on social media. It’s essentially another website for your work, and people and influencers need to be able to see your art immediately. Short attention spans, remember?

When people come to your page, having these bases covered will help ensure they stick around.

Socialize with the right people

It is a social networking app after all!

Befriending other artists and influencers on Instagram who might someday share your work with their followers can open a lot of doors and help you gain followers of your own.

While you’ve probably already connected with family and friends on Instagram (learn how here), the next step is to identify some Instagram accounts connected to your target audience. This could be galleries, interior designers, art consultants, fellow artists, artist organizations, etc.

The first step? Start following them. If they follow you back, great! But that’s not where the story ends.

Step two: slowly but consistently start liking and commenting on their latest posts. Be complimentary or pose questions, but always be insightful. There’s nothing worse than an Insta user clearly using you for their own gain.

The goal is to be social as possible so that these accounts (and the ones following them) see your comments and are impressed enough to check you out. You’ll not only spark curiosity about your own page, but you’ll begin to build relationships. And, these interactions will make them want to engage with your posts as well.

Which brings us to the Instagram algorithm…

Learn the secret to Instagram’s algorithm

Thanks to Instagram’s ever-changing algorithm, it’s now estimated that you see only 10% of the posts from people you follow. And, the same goes for the people following you!

So, what’s the trick? Engagement.

In fact, the more people engage with your post, the higher it appears in your followers’ feeds. And the people who engage with you consistently are more likely to see your posts in the future.

So if you’d much rather schedule a post and be done with it, think about it like this:

The more engagement you get on your posts, the more people will see it in their feeds and search results. Which means a higher chance for even more people to engage with it and discover your account. And the more engagement you get, the more people will want to follow you. Hence, the more followers you will get!

The bottom line is, you get out what you put in. You need to engage with others so that you will get engagement and followers yourself.

But that means you have to spend the time communicating on other people’s posts (so they remember you and eventually come over to your account), as well as posting amazing content of your own that people will want to interact with and follow.

Find your posting “sweet spot”

Social media gurus at CoSchedule determined that posting one to two times a day on Instagram is the sweet spot. If you post more than once, remember to mix up what type of content you are sharing with your potential art buyers to keep their attention.

But no matter how many times you post, keep it regular! You need to stay fresh in people’s minds, not forgotten.

When you post regularly, you stay on your followers’ radar. And, you are able to build a connection where they consistently like and comment on your posts. So when you aren’t consistent with posting, you are more likely to lose engagement and get lost in the dreaded algorithm shuffle.

Even if it’s a few times a week, pick a posting schedule you feel comfortable committing to. Enough to get on people’s radars, but not so much you burn out. You need time to create art, too!

The best time to post?

With a free business account, Instagram offers insights such as fan demographics, how often your post was viewed, if they found you through hashtags, when your followers are online, and more. Knowing the right time to post can make a huge difference when it comes to engagement. And the faster you get engagement, the better.

Remember, besides posting, you need to make time for quality interactions with certain accounts. Creating a marketing calendar can be a great way to keep track of it all.

And these days, you don’t have to sit around and wait for the clock to strike posting time. Work smarter and save yourself some time by using a scheduling tool for Instagram. Instagram didn’t always allow scheduling, but now that it does, artists should hop on board A.S.A.P.

Don't forget about Instagram Stories

Aptly named, Instagram Stories is all connecting with your followers on an even deeper level, showing them up close and personal the story of you and your art.

This could not be more convenient for artists! Because art is so much more than paint on a canvas. It has its own story: the inspirations behind it, the message it’s telling, the care and devotion taken with every stroke.

And, telling this story helps sell your art.

So, how do you use Instagram Stories to market your artwork? Learn the in’s and out’s of mastering Instagram Stories here with our in-depth guide for artists.

Sometimes all it takes is a little visibility

Get the Insta word out by including a link to your account on your other social media pages, and remind new fans to follow you periodically.

Don’t stop there! Put an Instagram icon on your Artwork Archive profile, and add your username to your business cards, event materials, and more. Have a newsletter? Share your account with your email followers. All these steps can add up to get more eyes on your art account.

Become an influencer yourself

Of course, you need to truly love and believe in the quality of that paintbrush, clay, or watercolor paper, but it’s a great way to rake in some extra money for your Instagram efforts.

In the end…

If you are not already using Artwork Archive, give it a try with no commitments.

How to make money on Instagram on the artist

Content

1 How to conduct an Instagram of the artist
2 Promotion of the artist on Instagram

4 How to earn an artist on Instagram

If you are a creative person, create and do it well, you should learn how to make money on it. This can be done using Instagram. This is a convenient and at the same time effective platform where it is not difficult to demonstrate a portfolio, collect feedback, and interact with the target audience.

Here you can negotiate cooperation and find fans of your work. In this article, we will take a detailed look at how to promote your creativity on Instagram in order to earn and gain recognition.

How to run an artist's Instagram

The beginning of successful Instagram and advertising is quality content. Therefore, it is worth taking pictures and videotaping what you are doing. Show the results, but don't forget to show the creation process as well.

Don't forget to analyze competitors and follow the trends on Instagram in 2021. This will help you continually improve your content.

But the basis for attracting attention is a competent presentation. With this in mind, you will be able to clearly present your expertise in the field, get the opportunity to implement certain projects.

Promotion of the artist on Instagram

When you have prepared a small amount of content - photos and videos of your masterpieces, you can start promoting on Instagram. To see the return from the first days, follow these instructions:

Choose an account name.

If you are working under a pseudonym, use it. If not, sign with your own name or some unusual phrase.

Keep in mind that for successful promotion it will be better if your nickname is easy to read, understandable and memorable. At the same time, remember that changing the name of your Instagram account is undesirable.

Create an Instagram account.

Verify your phone number and email address to secure your account. So the likelihood that you will be hacked will be lower, and in which case you can easily recover your password. For better security, you can enable two-factor authentication.

By the way, if you already use Instagram, you can not create a new account, but use an existing one. But at the same time, the page that is selected for promotion should be aesthetic, harmonious and visually attractive.

Account maintenance.

Start your page by posting photos or videos daily in your posts and stories. It is necessary not only to show the work, but also to talk about yourself and your work.

Be open to the audience. Communicate with subscribers: ask questions, answer comments, thank you for your interest.

Collaborate with other people.

It doesn't matter what field you work in - photographing, drawing or doing handmade things. In any case, there are many options for whom you can gift your work. But at the same time, ask to mark your account in the photo with a gift.

This will serve as an advertisement for you on Instagram or other social networks. In essence, people will publish a post with a gift and leave links to your page - then most likely you will get new subscribers. Among them will be new customers.

Invest in advertising.

To get a lot of clients and earn money, you need to show your creativity to a lot of people. A certain percentage of them will need services or they will want to buy your finished work.

Use official targeted advertising from Instagram (Instagram Ads).
Make paid posts in creative publics.
Advertise with bloggers with your target audience.
Participate in creative marathons that will attract new followers.
Order ads on various sites and send customers to your site.

Creativity on Instagram: important points

If you want to achieve success, win recognition, earn money on creativity on Instagram, it is important to follow a few rules:

pay attention to developing your talent and additional necessary skills;
put the quality of work in the first place, use only durable materials, tools, equipment;
don't underestimate the importance of advertising, because it brings you customers, which makes it possible to do what you love in a comfortable environment;
be responsible, try to comply with the agreed terms of cooperation, do not promise the impossible;
learn how to communicate with people and make connections, because this will help you get everything you need to develop.

These tips are just a guideline. They are presented to make it easier for you to find customers. But your priorities should be based on principles that reflect your outlook on life.

How to make money as an artist on Instagram

If you are a talented person, you can not only earn by selling works and fulfilling orders, but also receive money for training and mentoring. Use your Instagram account to post tutorial videos, helpful instructions, and tips. Also run free or paid marathons where you share your secret tricks.

When you teach, you show your expertise. Thanks to this, you can already attract new followers.

Also, if you're a master at what you do, but don't want to take on commissions and only work on projects that you love, mentoring will be an opportunity to support yourself.

With a well-thought-out marketing approach, you can earn much more from training than just selling or doing work.

How to sell paintings on Instagram

For a decent income from creativity, it is important to be not only a talented person, but also to understand marketing. For example, on Instagram itself, many brands, even small companies, use creative products for promotion, so you can collaborate with them.

Do not only do what you want and do best. Think about where your skill can be used in a business environment.

Pay attention to who has the ability to pay for your creations as much as they really cost. Consider all possible options for applying creativity, develop in pleasant directions.

If marketing and negotiation are not to your liking, there is an alternative. You can find a marketer, a manager with whom you can agree on cooperation.

For example, a specialist will receive a certain percentage of the payment for the transaction, and you will just do the work that you love. For many, this is ideal, so sometimes it’s better to find an assistant than to dive into marketing yourself and be distracted from the creative process.

For a creative person, promotion on Instagram is not a problem, because there are few people with pronounced developed talents. Therefore, keep one thing in mind - your skills and abilities are important and valuable for society, you can give a lot to others.

It is worth appreciating your own talent, developing it and showing your work. Thanks to modern technologies, it is quite possible to find customers and earn good money. Follow the advice in this article and you will soon see results.

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"I will publish a painting and it will sell before paint will dry.

The artist Ashley Longshore has it all: she sells her eccentric pop art for over $30,000 straight from Instagram.

And she's not the only one. Paintings by Chris Austin scatter in the blink of an eye; he receives emails from thirsty buyers within minutes of posting a new post in Instagram.

Looking at these and many other examples, one can be sure say that Instagram has become the main social platform for artists. He gives a start to a career, relieves dependence on eminent critics and helps artists to communicate with clients around the world - with those who are willing to pay for their work.

So how can an artist turn his page into Instagram into another source of income?

It all comes down to the fact that he needs to attract as many as possible active subscribers. Because the more popular your Instagram account, the more higher demand for your creativity.

But the truth is that getting followers overnight impossible. This requires a strategy and a lot of effort. That's why whether you want to post better content or learn use hashtags correctly - it's time to improve your skills.

Here are eleven ways to attract followers and make Instagram an effective tool for your art business.

Post the best in your feed

her to perfection, right? The same attention to detail requires posts in Instagram!

Your Instagram account is your continuation with creative and professional point of view. Blurry pictures taken in low light do not inspire confidence, in fact hinting that you do not understand anything in the art of composition. Well, who wants to buy a painting from an artist who doesn't knows how and does not even try to create a good composition?

Clear backgrounds and natural light – win-win for pictures of artwork. Position your work by the window and don't forget focus the camera!

If necessary, do not forget to edit the photos, so that they convey well what the real picture looks like! If colors and lighting does not convey the true quality of your work, potential buyers either lose interest in your page, or be annoyed that received in the parcel is not what expected.

Today there are many applications that allow make your photos look as real as possible.

How would you describe your work for 3 seconds?

Branding can be a foreign concept for artists who are not having a marketing education. Its essence is that you post different images, and at the same time all your posts are united by a common style (both visually and textually).

We know what you're thinking: why artists should take care? But it's so exciting!

Today, at the rate that Internet users switch their attention, you only have a moment to catch it attention and make yourself known. With proper branding, your subscribers will one look is enough to understand who you are and what you are your creativity.

And the more expressive and concise your page on Instagram, the more professional you will be seen and the more you will be trusted. And this will give you an advantage in the eyes of collectors. If you are ready get started, think about what kind of art you create and what kind of people buy. What will they like the most? Will your posts be cute and bright Or bold and daring? Answer these questions to determine your strategy your brand.

Whether or not you use a particular filter, hashtag, writing style, etc., stick to a style that reflects your personality and your art, and your target audience will want to purchase your work.

Do not underestimate strength creative content

We've talked about this before and we'll say it again: working with social media, always focus on quality over quantity.

Think about the posts you like when browsing Instagram. Friends can forgive you a blurry spontaneous photo, because they know and love you. But if you're trying to arouse interest in collectors around the world, bad photos and captions can interfere.

Your photographs should attract the attention of collectors. They must disturb them. Impress them with your artistic talent.

If you can't think of what to place, consider various options. Try posting about work in progress, snapshots "before and after", photos of your work in the studio, time-lapses of work on the work, quotes that inspire you, votes for one of the two works, short video tutorials, testimonials about your work, posts about your insight, interesting news, etc.

Or view the accounts of the artists you admire, and rework their ideas into your own!

Instagram is a great opportunity to share your creative experience with fans. Be enthusiastic, be sincere and follow the 80/20 principle and then people will be drawn to your original account. And you will open the way to increased sales and other exciting opportunities.

A picture is worth 1000 words, but words are also are also worth something

"Here's a picture of my work that you don't know anything about, and here is the price. Do you agree that something is wrong with this signature?

Printing the name of the work and its price is not at all difficult, but your followers are hungry for more. They don't want to tell them something frankly sold, they are already showered with advertising from all sides.

No, they want to be lured. They want them told a story about who you are, what you feel, what inspires you, about the obstacles you have overcome, how your piece of art. After learning about inspiration, workflow and history, behind your work, your fans can emotionally get their wallets and proceed to purchase.

Of course, you can tell subscribers that this or that the work is for sale, but do it creatively. Can be added at the end of the description effective and not the most banal phrase: “I can’t wait to find out who will take this painting to your home!

Every post should lead to discussion. Do not forget that your goal is to encourage activity!

One of the best ways to do this is to ask well thoughtful question at the end of the post. Even if at first your subscribers do not answer your questions, sooner or later they will start doing it. Especially if you yourself answer the questions of other users. keep asking and keep being active.

Finally, before posting anything, ask yourself Would such a post cause a reaction in you. Is it worth sharing? If your answer “no” or you doubt that you would react to such a post, perhaps you you need to change something in it.

Find the sweet spot for your posts

Social media experts determined that Instagram the golden mean is one or two posts a day. If you post more than one post a day, don't forget to vary the content you share with to your potential customers to keep their attention.

But no matter how many times a day you post posts, do it regularly! You need to refresh people's memory - don't let they forget about you.

If you post regularly, you stay in the field the eyes of your subscribers. This gives you the opportunity to build with them such relationships in which they constantly “like” and comment on your posts. If you post your content infrequently, chances are high that your subscribers will lose interest in your posts, and due to the ranking algorithm you will get lost in their tapes.

Even a few posts a week will be enough, make a schedule that you can stick to. Your goal is to stay the field of view of subscribers, but you do not need to bring yourself to exhaustion. You have There must be time for creativity!

What is the best time to post posts?

A free Instagram business account allows you to view information such as user demographics, the number of views of your posts, and find out if you are found using hashtags when your followers are online and more. Knowledge optimal timing for posting can be a huge advantage with in terms of user response. And the faster you get a response, the better.

Remember that in addition to posting, you need to allocate time to interact with some accounts. Track your actions you can by creating a marketing calendar.

And today you don't even have to sit and wait until the clock hit the right time. Be smarter, save your time using the service planning on Instagram. Instagram didn't always have this option, but now, when it is, artists need to seize this opportunity as much as possible quicker.

Become an opinion leader yourself

There is another way to make money on your account in An Instagram you may not even have thought about: when you type enough subscribers, there are companies willing to pay you for that you promote their products in your posts!

Of course, you must really appreciate the products and believe in the quality of a particular brush, clay or watercolor paper, but it's a great way to earn extra money for your efforts in Instagram.