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How to make links work in instagram bio


Instagram Link in Bio: How to Use It to Drive Traffic

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”

If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you to one permanent link in your profile’s bio.

In this post, we show you how to get the most out of your link in bio on Instagram.

Let’s get started.

What does link in bio mean?

As the name suggests “link in bio” refers to the clickable URL that you can add to your profile section. Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content or some other important page.

On platforms like Facebook and Twitter, adding a link to the homepage of your website may be more than enough since you can share clickable links to individual pages, products or content in your posts.

But it’s a little different with Instagram. Accounts with 10,000+ followers do have the option to share links through their Stories, but those that are still building their following have to leverage the single link in bio to direct followers to a product page or a piece of content. Plus, outside of Stories highlights, Stories links are ephemeral and not ideal for an account of any size to highlight the most important URLs to drive social media traffic to.

Instagram’s link in bio can feel limiting when you want to highlight multiple important products, posts and pages. Fortunately, there are several link in bio tools that will let you put together all these key link destinations and share them via a single URL. This will lead to a custom landing page with all the relevant links you want to share.

Here’s an example from Travel Yosemite–the single link in their bio leads to the following landing page for quick access to any content they’ve referenced in recent posts:

This makes the user experience much more seamless since they can easily access all the relevant links from one place, meaning you’re much less likely to lose out on potential leads and traffic just because Instagram restricts links on individual posts.

This also brings us to the ubiquitous “link in bio” phrasing familiar to anyone on Instagram: by using these landing pages, brands can highlight their latest sale, news article, product collection or more in their content, and still effectively link to them all, reminding audiences to click that link on each relevant post. You can also maintain evergreen destinations such as your homepage or important lead magnets, while rotating other links for the latest content.

How to put a link in your Instagram bio

It’s easy to add or update the link in your Instagram bio. You can use either the mobile app or the Instagram website on your desktop.

Follow the steps below:

1. Edit your Instagram profile

Go to your profile and tap on the “Edit Profile” button.

2. Add the URL in the Website field

In the “Website” field, enter the URL you want to add to your bio.

3. Save the changes

Tap on “Done” and that’s it – you now have a link in your Instagram bio.

Link in bio tools

If you want to share links to multiple pages and products, you can also use a link in bio tool. As mentioned earlier, this tool will let you create a custom landing page that houses all the links you want to share. And you can just add the URL of this landing page in your Instagram bio.

Here are a few link in bio tools you can use:

1. SproutLink

While there are many great link in bio options, having a centralized platform for any and all of your Instagram needs makes Sprout’s link in bio offering, SproutLink, a stand-out. Through one simple link, your audience can access a replica of your Instagram grid and visit the unique link associated with each of your Instagram posts.

This clickable grid directs traffic to the content links that matter most—whether that’s your website, a specific product, blog or other related article. Adding links to your Instagram posts are baked into Sprout’s Instagram publishing workflow, saving you precious time spent jumping between multiple tools. SproutLink is available on all Sprout plan levels.

2. Linktree

Linktree is a great option for anyone who needs an affordable link in bio solution. The free version comes with pretty robust features, letting you add unlimited links and customize them with images and icons. To unlock even more customization features such as removing the Linktree logo and replacing it with your own, you can get the Pro plan for $6/month.

Here’s an example of how Linktree link in bio pages typically look:

3. Feedlink

This powerful link in bio tool from EmbedSocial comes with mobile-optimized landing pages that look great on any device. Feedlink also lets you keep an eye on your performance by tracking the click stats for each link. Combine these stats with reports from an Instagram analytics tool to get a 360-degree view of your performance. Similar to Linktree, there’s a free version that’s suitable for small accounts, and additional features available with paid plans starting from $19/month.

4. Lnk.Bio

Lnk.Bio is also an excellent option as it lets you add unlimited links even with the free plan. Paid plans, which let you create custom, branded URLs and schedule link updates start from $0.99/month. These will let you create custom URLs that fit with your branding and even schedule links.

Here’s a Lnk.Bio page for the Met Museum:

See how the museum uses a custom URL in their Instagram bio to fit with its branding and make the link look even more credible.

How to use the Instagram link in bio effectively

Now that you know how to set up a link in bio landing page, let’s take a look at some of the ways you can use links in your Instagram bio to promote your business:

  1. Promote a current sale or an upcoming discount. Send users to a page where they can access a link to the sale page. See how Adairs promotes an ongoing sale through its Linktree page.
  2. Hype up a product launch. Take users to a landing page that highlights the new product with your announcement event or content, or after launch, provide full details about the product or links to purchase.
  3. Send people to a landing page or a lead magnet. BigCommerce, for instance, shared a post with snippets from its Cyber Week Trends Report. The caption guided followers to the “link in bio” to get the full report.
  4. Highlight your brand, product or cause with an “About” page. With character limitations in the Instagram bio section, linking to a page where people can learn more about your business or your cause is a great idea and can quickly introduce a newer business or product area to your followers.
  5. Send followers to your best-selling products. If you’re using a link in bio tool, you can also share a URL to a custom landing page containing links to multiple bestsellers.
  6. Link to a popular blog post or one of the latest pieces you’ve published. Many publications use a link in bio landing page to highlight multiple recent pieces of content that they’ve mentioned in Instagram posts. You can also create a URL that has all the articles you’ve mentioned on Instagram. That way, people don’t have to scramble to find the one they want to read.
  7. Get followers involved with a competition or a giveaway. Instagram contests can be effective ways to both engage existing followers and appeal to new ones. Maximize the visibility of your promotion by linking it in your bio.
  8. Direct people to a video or podcast you want to promote. Similar to highlighting current articles on your site, make it easy for followers to reach your longer-form media through the link in your bio.
  9. Offer a free sample or demo of your product. Share a link to a page where people can sign up to get a free sample or demo. They become valuable leads since they’ll be filling out a form with their contact information.

Ready to take your link in bio to the next level?

With the right approach, adding a link in your bio can be a great way to attract quality leads and move them along the conversion funnel. So make the most of the ideas and tips above to start leveraging this feature for your business. Don’t forget to check out our Instagram marketing strategy guide to find out how this fits into your overall strategy.

How to Add a Link to Your Instagram Bio

  • Hubspot Blog
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    Every social network makes it clear how to put a link in your bio on their platform -- except Instagram.

    Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer's official page. Facebook allows you to tag a number of different businesses, interest pages, and people in your "About" section, so you can let friends know who you work for, what brands you like, your alma mater, your relationship status, and so on.

    What about Instagram?

    Until recently, Instagram didn't give you a ton of space to brand your profile with hashtags and profile handles -- you could only link to their respective pages in photo captions. Websites were the only types of links you could put in your bio (hence the common phrase "link in bio").

    What does "link in bio" mean on Instagram?

    If an Instagram user addresses their audience with the phrase "link in bio," it means they are directing them to go to their Instagram profile's bio section to access the clickable URL for the website they're promoting.

    "Link in bio" is essentially a call to action, promoting more information available outside of Instagram's parameters.

    But Instagram recently gifted us two new features: linkable profiles and hashtags, right in your bio. You can now add them alongside the link to your website.

    How to Add a Link to Your Instagram Bio

    1. Open your Instagram mobile app.
    2. Visit your profile by tapping the person icon on the bottom right.
    3. Tap "Edit Profile" at the top of the screen.
    4. Write a custom description in 150 characters or less.
    5. Add a brief link to your website in the form of yourdomain.com.
    6. Add links to other profiles by tapping "@" followed by the profile's handle.
    7. Add hashtags by tapping "#" followed by the hashtag you associate with.
    8. Tap "Done" to save your bio.

    Note: The instructions above apply to the latest version of Instagram -- 37.0 on iOS. You can also edit your bio on Instagram's website by navigating to your profile and clicking "Edit Profile" next to your name.

    On the screen to the left, below, you can see how Instagram suggests popular hashtags as you edit the bio text field, just like it would when you add a hashtag to a picture's caption. On the screen to the right, you'll see the profile of a person who uses hashtags, profile links, and websites in her bio.

    Images via Newsweek

    Things have changed at Instagram as of late, and you now have options to link to other pages you identify with right beneath your Instagram profile picture. But keep in mind that users who don't want their profile tagged in others' bios can opt to untag themselves.

    It's best to reserve this space for the accounts you know would agree with the association you're making.

    Editor's note: This post was originally published in March 2018 and has been updated for comprehensiveness.

     

    Topics: Instagram Marketing

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    How to get Instagram* to bring users to the site, even if there is no budget - PR-CY Blog

    Created an Instagram* account to increase sales on the site, but nothing happens? Perhaps you are still early or you are doing something wrong. The fix is ​​easy: read how to drive traffic to your website from Instagram* even if you don’t have a budget.

    Useful:
    How SMM has changed in 2022: a review of research with conclusions
    How to download data from an Instagram* account so as not to lose photos and clients
    A selection of VPNs for different devices

    Who it's for

    If you sell goods, services or subscriptions online, this is your option. If you make money from advertising - too. If the site was originally conceived not as a source of permanent income, but as an information platform, then this is not suitable for you. The exception is the pages of upcoming lectures, conferences, master classes.

    Yes: online stores, online advertising platforms, web services.

    No: portfolio, coffee shops, Segway rentals in the park. nine0005

    From the profile of the Ozon online store, you can quickly go to the promotions sectionAnd the link in the Lifehacker profile simply leads to the main pageThe link from the GoDaddy profile leads to several articles on the blog

    In addition, the Instagram* account must not be empty. It’s definitely not worth creating an account with a link in your bio and waiting for an influx of traffic: first, fill out a detailed description, select a suitable profile photo, publish at least 10-15 posts of a different nature within a month, and then proceed to promotion. nine0005

    What to do if there are no subscribers? Try to bring them from product pages on other social networks - make a banner or place a link to your account in the contacts section.

    T-Z embeds blocks with links to social networks in articles

    If nothing works at all, you can take a chance and use mass liking or mass following techniques. But in this case, be prepared for blocking.

    Features of attracting traffic from Instagram*

    Compared to other social networks like Telegram, VKontakte or Facebook, it is more difficult to do it on Instagram*. Links under posts are still not allowed, shopping tags have not been launched in Russia, and links in Stories are available to accounts with more than 10,000 subscribers. The only way available to everyone to share a link is to indicate the site in the profile.

    On the other hand, there is no need to pay for the transition from the profile to the site, which means that our goal is to lure the user to this very profile. To do this, you can get into collections of interesting things (to attract new subscribers) or motivate those who viewed your post or profile story to come. nine0005

    SMMplanner talks about the article and offers to finish it by clicking on the link in the profile

    There is another option - contests and promotions. In the profile, you can publish coupons, to activate which you need to go to the site.

    What formats to use

    The most effective format is stories. If you have already gained 10,000 subscribers, then you can embed links in your stories - let them lead, for example, to your website, product page or landing page with a new promotion. nine0005

    History example with reference

    If the links are not yet available to you, you can invite your followers to follow the link from your profile. To do this, you need to interest them in stories so that they want to continue interacting with your product already on the site. For example, SMMplanner publishes several slides with a short retelling of the material and attaches a link with a call to read the article in full.

    If your budget allows, set up targeting to go to the site or generate leads. To do this, you need to create a public page on Facebook and link it to your Instagram* profile, then go to Ads Manager and set up an ad. nine0003

    If there is not enough money, use advertising from microbloggers. It is inexpensive, you can make native publications from microbloggers in stories with a link to the product page on your website.

    The blogger recommends the product and links to it on a barter or paid basis

    And if there is no budget and 10,000 subscribers, then do this:

    Account tag with link

    The user created an empty account, placed a link to a web page in it, and then mentioned this account in their Instagram* stories. The bottom line is that the profile mark is made as if on the “Text me” button, although in fact it is simply hidden. This is a good option for those who want to keep several links in Highlights - you can mark several profiles, each of which will have a separate link. nine0003

    How to design and what to fill in the "Actual" section on Instagram *

    You can also do this:

    Profile with a link in the URL

    A user created a location using Facebook and gave it the URL of their business page instead of a name. If someone needs to go to a site that is indicated instead of the name of the location, he will simply insert it into the search bar and get to the desired page.

    Or you can just use an Instagram* account as a page for collecting data and then interacting with an interested audience:

    Collecting contacts through comments

    There are not as many opportunities for tracking on Instagram* as we would like. The easiest way is to publish shortened links. They allow you to see from which devices, at what time and from where they were clicked. This can be done through goo.gl, vk.cc, bit.ly and others. By the way, you can still create beautiful links in bit.ly, but this is already paid.

    Track statistics on stories: the number of impressions, reach, scrolls forward, back and exits, enter information about the time of publication and the type of story in a table, compare, then it will become clear what content and when it is better to publish. nine0003

    A large selection of services for working in social networks and statistics at the link

    What else is important to know

    Regular posting is the basis of a successful content strategy. In order not to forget to release material, use delayed posting services: SMMplanner, Instaplus, Parasite, Latergramme, Crowdfire or others.

    Adapt the site for mobile devices, because only marketers sit in the web version of Instagram *, and ordinary users use the mobile version and, accordingly, they will make transitions from there. Your site must look good. nine0003

    If you want to draw attention to your page, try sending messages to the target audience database, compiled into a table manually or using parsers, tag people in photos, post comments and watch other people's Stories.

    Then get more than 10 thousand active subscribers as soon as possible and enjoy regular traffic. Although, it should be understood that business on Instagram* cannot be passive: you need to constantly work on content, engage subscribers and look for new ways to attract them to the site. ninef-a742-5820-ac81-04ba4a1a8f84","isPaidAndBannersEnabled":false}

    Instagram will be blocked in Russia on March 14, 2022.
    What to do and how to quickly transfer traffic to other social networks?
    Practical tips and instructions.

    147 239 hits

    Friends, welcome! The Boss.Direct team is in touch.
    Service for sending messages through dialogues in Instagram Direct👇

    Instagram blocking: who and why? nine0003

    As you know, on March 11, Meta Platforms Inc. made an unprecedented decision by allowing the posting of information containing calls for violence against Russian citizens on its social networks Facebook and Instagram.

    The social network Instagram is circulating messages encouraging and provoking violent acts against Russians, in connection with which the Russian Prosecutor General's Office demanded that Roskomnadzor restrict access to this social network. nine0003

    Since it will take time for active Instagram users to transfer their photo and video materials to other social networks, notify their contacts and subscribers, Roskomnadzor decided to complete the procedure for introducing restrictions on access to Instagram at 00:00 on March 14, providing users with additional 48 hours transition period.

    Roskomnadzor

    Such things..

    At the time of publication of the article, less than 24 hours remain before the official blocking of Instagram in the Russian Federation. Eh. Let this moment go down in history 🗿

    Accounts will not be deleted, but access to Instagram will be limited.

    Instagram is blocked = We are doing a backup

    Let's analyze a step-by-step method for downloading a backup copy from a PC and phone. Let's start with the PC.

    • Go to a special page (while logged into Instagram) to request a data archive.
    • Specify the email address to which the archive will be sent. nine0150
    • Select archive format: HTML/JSON . Usually the first one is chosen.
    • We are waiting for "Next", enter the password for the account to confirm the action.

    Now turn on the "Hachiko mode" for 48 hours. When you receive the coveted letter, you need to log in using your Instagram account and download the information.

    Pay special attention to the section "media" in the archive that you will receive. In it you will find all the photos and videos that were published on the account. nine0003

    Phone backup:

    You can also get a backup archive from your phone.

    • Open the Instagram application.
    • Being in the tab of your profile - click on the top menu (indicated by an arrow).
    • Select "Your activity" section
    • At the very top of the page clicks "Download information"
    • Enter the postal address to which the archive will be sent

    Within 48 hours you will receive a link to the data archive. You can download the archive using the standard IOS Safari browser. To unzip the archive on your phone - use the free application "Files".

    Instagram blocked in Russia = enable VPN

    VPN is a program or service that hides your original ip address, showing the virtual network address instead. This allows you to bypass restrictions created on the local network and maintain privacy. nine0003

    By connecting VPN and making a couple of clicks, you will find yourself in the Netherlands.
    Not really of course. But Instagram identifies you as a user from the Netherlands, where access to the Instagram app is allowed.

    To find a VPN - use the Apple Store/Google Play.
    In the search we write VPN - we study the rating and reviews. There are a few things to keep in mind:

    • A free VPN should be used with care.
      Who knows how the company monetizes the project..
    • Free VPNs have traffic limits.
      It will no longer be possible to continue using the Instagram application in the usual rhythm. Downloading media content content consumes a lot of bandwidth. Therefore, we are looking for a VPN with unlimited traffic, pay for its services and return the usual Instagram.

    Do you want to open Instagram? Kindly turn on VPN with premium subscription first.

    nine0008

    For recommendations on free VPNs, please follow the link below:

    Free VPNs for facebook and instagram social networks

    Since the beginning of the military operation, there have been cases when the Internet fails and it is impossible to use the social networks facebook and instagram in full . Images or videos cease to be periodically displayed, access to the advertising account is lost. How to avoid it?

    Personal VPN experience:

    For MAC/WINDOWS: VPN Proxy Master and AdGuard VPN
    For IOS: VPN Master and VPN-Super Unlimited Proxy

    Instagram blocking in 2022 = ways to transfer traffic

    Now is an important time to notify your audience and tell you how else to contact you.
    Good alternative channels: Telegram, VK, website, phone, etc.

    • In the profile header, posts, stories, Reels - encourage the audience to switch to alternative communication channels. nine0125
      Recently there have been too many links in telegrams ...

    To make your users more willing to switch to other resources, they need to be motivated. It can be a discount, a promo code, a gift, useful material, etc.

    What else can be done?