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How to create your own hashtag page on instagram


How do I create my own hashtag on Instagram? Sotrender Resources

Klaudia Żyłka

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Haven’t you considered using your own hashtag in your brand’s communication? That’s a mistake but it is not too late to change that.

Hashtags will dramatically increase your visibility if you use them wisely. If your brand has its own hashtag that you use in your posts, it can help you improve your overall marketing performance.

Is it worth it to create a hashtag for Instagram?

Hashtags are an important part of all social media communication. If you have your own hashtag and it clicks, it will start spreading and your brand will reach more people. You have to make it your central business tag. Use it with every post you add, not only on Instagram but also on other social media channels. When all your communication is tagged with one particular hashtag, the chances that people will like and start using it in their own posts increases significantly.

How do I create my own hashtag?

Do you have a tagline? A slogan? It can be your hashtag now. If your brand name is unique enough, turn it into a hashtag. Adweek has a great (and short) guide to hashtags:

  • Brainstorm. Your hashtag will be representing your brand but it also needs to be short and memorable. Think of some potential ones based on your name, event etc.
  • Research. Check if it’s already in use. You want to create a community around your hashtag, and you want to start fresh.
  • Promote. Write about your hashtag on all your social media channels. Put it in your flyers and have it in a visible place in your facility.
  • Monitor. Make sure you monitor what people tag with your hashtag, and interact with them whenever it makes sense. Your community is looking to you to be the central pillar of communication, so make sure nothing goes unnoticed!

What to remember while creating a hashtag?

A hashtag can be everything. Every word can be transformed into it as it is a simple combination of “#” and a word just after, e.g. “#socialmedia’.

But when creating a hashtag we have some purpose in our minds, for example, we want our brand to be more recognizable. So don’t go for something random, take your time to come up with the best option. And don’t change your hashtag often (exception is when you create e.g. a seasonal hashtag or for some campaign), not to confuse your audience.

Before making a final decision whether what you’ve created will be actually your hashtag, consider:

  • is it catchy?
  • is it unique?
  • does it look interesting?
  • is it memorable?
  • does it express your brand and your ideas?
  • is it simple to remember yet not obvious and boring?
  • does it encourage people to use it?

Still not sure how to make your hashtag on Instagram? Check what your direct competitors, or any other companies, do. Don’t copy them (obviously) but get inspired and see their approach when it comes to creating hashtags. You can do it manually by entering their profiles and checking their posts or you can use social media analytics and monitoring tools to get the bigger perspective (and save some time, as well ;)).

With these simple steps, you’ll know, how to make a decent custom hashtag.

Creating a hashtag is just a starting point

Hurray, you’ve got your own hashtag! What now? Start using it parallelly on all the social media channels you run. Twitter, Facebook, LinkedIn… these are actually so many places where you can use your newly created brand’s hashtag! Doing so will ensure that your social media communication is coherent. Another reason is that you increase the chances that people will look for this specific hashtag on every platform and even start using them.

Don’t limit yourself, you can also use the hashtag you’ve created in traditional marketing, for example in commercials or on banners to increase your brand awareness.

Remember that on Instagram you can add hashtags not only in posts but also in Stories. Currently, especially on Stories they can significantly inrease the reach of your content.

Does my hashtag work?

You already know how to create a hashtag on Instagram. You have even created your first one. You’ve used it in your Instagram posts, in Stories but also on Twitter and on Facebook. But did it have an impact on your Instagram, and social media in general, performance? It’s time to check.

The first thing which you can do is simply logging in to Instagram and typing in the search bar your hashtag.

Hashtag’s feed on Instagram

As you can see above, you can monitor here how many times your hashtag was used up until now and what are the top posts which include it.

Remember also that from some time users can follow hashtags (just like they follow other users). Once users start following the hashtag you’ve created it’s much easier to stay in touch with them and engage them in your communication.

In the section below you will find this specific hashtag sorted by the most recent posts.

Most recent posts for a specific hashtag on Instagram

All of this is some kind of information, it doesn’t, however, give you the full picture.

That’s why I’d recommend trying social media analytical tools. They will help you not only analyze your Instagram performance but also every other social media profile you run, analyze their effectiveness and usage of hashtags.

Let’s break it down taking Sotrender as an example. 

We can start by doing a simple analysis: checking the best posts on Instagram.

Which of them were performing the best? Did they have hashtags included? Observing users’ behaviors under these posts will help you understand them better and to find out their preferences. It’s a simple way to get the most out of the content you produce.

Top posts at Sotrender

You don’t have to limit yourself to analyzing hashtags only on Instagram. You can analyze also hashtags on Facebook and you can do it with a completely different attitude in mind. Monitor whether, in general, your hashtags have an impact on your performance or not. You can do it with the Content Strategy in Sotrender.

Content Strategy at Sotrender

How does it work? You can tag each post with an appropriate label to divide posts you add into categories so that you can analyze them afterward. For example, you can create product tags, like ‘menswear’ and ‘womenswear’ or ‘with hashtags’ and ‘without hashtags’.

Let’s move to Twitter now. Here at Sotrender, you will find it easy to interpret word cloud with used hashtags. The bigger the word is on the cloud, the more times was it used. Simple as that.

Analyze hashtags on Twitter with Sotrender

Below you can also sort all the hashtags used in your communication in the selected time period by:

  • retweets
  • favourites
  • replies
  • Activity Index
  • how many times it was used

Analyze hashtags with Sotrender

Is your hashtag popular among your audience? Does it engage people?

Twitter and Instagram are natural environments for hashtags, so don’t be scared of using them. At the same time, there is a lot of space for testing them on these platforms, so feel free to try various solutions.

Conclusion

Always remember to analyze all your communication in a longer perspective. Not only Instagram but also Twitter and Facebook. Monitor them separately but also combine the data coming from them. Hashtags are no exception. Even if you create a hashtag that is specifically dedicated to Instagram, observe how does it impact your performance on other social media channels as well. If it’s popular on Instagram, maybe it would be good to promote it more on other social platforms, too? It’s worth giving various solutions a try to have better social media results in general by the end of the day.

Read also:

  1. What analytical tool can I use for Instagram Hashtags?
  2. How do I use Hashtags?
  3. Where to find Instagram Insights?

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Author

Klaudia Żyłka

Marketing Team Lead

Instagram, dogs, books and food lover. Former student at Warsaw University and Malmö University. Improving her marketing skills every day.

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How To Create Your Own Hashtag (and Why You’d Want To)

19 Jan How To Create Your Own Hashtag (and Why You’d Want To)

Twitter, Instagram, LinkedIn, Facebook—it’s hard to find a social media platform that doesn’t use hashtags. More importantly, how can you start using hashtags on social media to leverage your business? 

Hashtags, typically expressed with a “#” symbol before a word or phrase, are ways to group your social media content with other similar content to get them discovered by more people.

Some hashtags, like #business on LinkedIn or #food on Instagram, are what we call generic hashtags. They’re used by a lot of social media users in a lot of posts. Other hashtags are more unique and only used in very specific circumstances or can be tied to certain types of content (e.g. promotional posts). For example, #healthyfoodforkids and #businessgoals2021 are more specific variations of #food and #business.

What exactly is a unique hashtag? These are hashtags that are created for a specific purpose. While a general hashtag like #business can refer to just about anything business-related, a hashtag like #ShareaCoke is much more specific—it’s tied to a specific brand and is part of a specific marketing campaign.

This type of hashtag isn’t only used by brands, but brands can benefit greatly from creating and using their own hashtag. Unique hashtags can also be referred to as branded hashtags when they’re used by businesses.

 

Learn about creating your own social media hashtags

  1. Why create your own unique hashtag for your brand?

  2. How to create an effective unique hashtag

  3. Expert advice on creating your own unique hashtag

 

For brands, creating your own unique hashtags allows you to generate buzz around a specific topic. In turn, this can bring traffic to your social media content and website, or help you reach your business goals, such as driving more sales.

Don’t believe us? Take a look at our award-winning marketing campaign for Engage and Change, a charity that wanted to raise awareness about homelessness during the wintertime. Our unique hashtag for their campaign, #ProjectWinterSurvival, trended #1 in Canada and received over 13 million impressions. 

 

Why should you create a unique hashtag?

  • It establishes credibility and helps set you up as an authority on a specific subject, especially if most of a hashtag’s content points back to your social media page.
  • You become the leader instead of a follower. Social media users love engaging with original, creative content.
  • If you are setting the hashtag trends, users will be more likely to share your content on their own feed or with their friends. This helps your brand tap into thousands of new followers.
  • You can drive and steer your own conversations. Hashtags are useful for community management and can help you connect more effectively to your audience.
  • Branded hashtags help marketers manage or keep track of a campaign. For example, if users must make a post and use the hashtag to enter a giveaway, the hashtag allows marketers a convenient way to view all the submitted content.

 

How to create an effective hashtag in three easy steps

Step 1: Start with a clearly defined purpose.

Whether you’re having a contest on Instagram or hosting a live video discussion on LinkedIn, you’ll want to generate buzz and get people to participate. Creating your own unique hashtag tied to the event will let other social media users easily find your event. Depending on your objectives, you may want to promote the unique hashtag to your audience before launching your campaign.

Step 2: Create a list of potential unique hashtags and research them.  

You might find it easier to first look at other successful marketing campaigns that used unique hashtags. Some examples of branded hashtags include lululemon’s #TheSweatLife, Herschel’s #WellTravelled, and Red Bull’s #PutACanOnIt.

Once you come up with a list of potential hashtags, be sure to research each of them and get other people’s feedback. If your unique hashtag is already being used and it’s not content that you want to be associated with your campaign, try a different hashtag.

Step 3: Launch your own hashtag. 

After you’ve selected your unique hashtag, use it in posts where it makes sense to do so. For example, if your unique hashtag is tied to a specific marketing campaign, use the hashtag in posts that mention the campaign. If your unique hashtag is more general, like your company name, use it sparingly in posts that are more promotional or posts that mention your brand specifically.

Learn how we used a unique hashtag, #ProjectWinterSurvival, in our award-winning campaign.

 

Our Expert Advice on Creating and Using Hashtags

Give it a chance. Some hashtags will catch on quickly and others will take time. If you used a hashtag during a marketing campaign and it never took off, look at reasons why this may be the case. Was it too similar to other hashtags? Was the hashtag too long and hard to use? Did you promote it often enough on your feed?

Keep your unique hashtag simple. After all, you want your audience to easily remember it when they’re searching for it on social media or using it in their own posts. Our hashtag for Engage and Change, #ProjectWinterSurvival, was the name of the marketing campaign itself so it was easy to remember.

Don’t overuse unique hashtags. In other words, you shouldn’t be using it in every single post. This can unintentionally get your content flagged as spam.

Unique hashtags can be used in many different places. If you’re posting on Instagram for example, consider using your hashtag in a Story, as the title of a Story Highlight, or even in a comment response if it’s appropriate.

If you’re looking at ways to use social media to increase brand awareness or generate leads, let’s have a conversation! Click the button below and chat with one of our social media marketing experts and learn how today’s top platforms can help you reach your business objectives.

 

While hashtags seem simple to create and use, there’s actually a lot of strategy that goes with it. For your next marketing campaign, make sure that you’re using the right hashtag the right way. Click the button below to chat with our social media marketing experts today!

Book your 30-minute consultation today!

how to get to the TOP + Wow-chips

The classic idea of ​​website promotion looks like this: “This is when you drive in the phrase “buy Syzran wallpaper” and my website is at the very top.”

Experienced specialists understand that now the conversation has turned to SEO promotion. And you won’t believe it, but Instagram also has a kind of SEO, using which you can attract subscribers to your account. And that's... Instagram hashtags.

What is it and why

If you are an active user of Instagram, you have seen a large list of blue words written through the bars (written as #) at the end of user posts. nine0003

Clicking on any of them will take you to a page dedicated to this word with a list of publications in which it is mentioned. Those are the hashtags.

By the way, I highly recommend our article. There we told everything in detail what we needed and how we appeared.

Related:
What is a hashtag and what does a business need it for

But let's get back specifically to how hashtags work on Instagram. So let's go.

Hashtags

In short, hashtags on Instagram are a special thematic tag that groups the content of different users into one group. That is, in fact - keywords, thanks to which you can find publications on Instagram that suit you. nine0003

Important. Next, you will learn a super-method for selecting the most popular hashtags on Instagram, but first we will learn the basics so that logical relationships form in our heads.

Why do we need

The correct use of hashtags will help attract people who are interested in this topic to your page, that is, in fact, your future customers. All that remains is to sell them your product / service correctly. But this is a topic for another article.

1. Rules for adding hashtags

It seems that you don't need a lot of mind to write hashtags on Instagram. You take the words that fit the meaning and write in a row. But if you want to get the maximum, then you should still know the basic rules of how to put hashtags on Instagram correctly.

  1. Write hashtags in Cyrillic and Latin. But remember, when using English words, you begin to compete with the whole world, and not just in Russia;
  2. A hashtag does not necessarily represent a word. It can also be a phrase. For example, the phrase “favorite Instagram” can be written as #favoriteinstagram or #favorite_instagram. From this follows the third rule...
  3. Spaces or special characters cannot be used. Hashtags can only be separated by an underscore (_). And in rare cases, using numbers and emoji;
  4. Write a series of hashtags separated by spaces. This looks more aesthetically pleasing and is perceived by Instagram not as spam;
  5. The maximum number of hashtags in one post is 30. If you write a lot of hashtags, the trick will fail and Instagram will either cut them or simply post posts without text at all. nine0036

Chip. Where to put them? You can write hashtags in Instagram comments, more precisely, in the first comment, and not just in the post.

They will also be ranked. The quantity is the same - no more than 30 pieces. Below I will tell you how you can use it for your own purposes.

2. Types of hashtags

Remember I wrote that hashtags are keywords? The most interesting thing is that they, like keywords in contextual advertising and SEO, are distributed by frequency. nine0003

True, Instagram does not allow you to view the frequency of a particular hashtag. But it is possible to see how many publications are issued by hashtag separately. This is how they are divided:

  1. High-frequency - from 100 thousand publications;
  2. Medium frequency - from 10 to 100 thousand publications;
  3. Low-frequency - from 500 to 10 thousand publications;
  4. Rare - up to 500 publications.

To make it more clear: here is an example of a high-frequency, that is, a very popular (read hackneyed) hashtag:

High-frequency hashtags
3. Types of hashtags

And to complete the lecture part, I’ll also tell you that hashtags are divided not only into types according to the frequency of their mention, but also into the types of their use:

  1. Spam hashtags (for example, followme ) . Used to collect likes or followers. They give little effect. Use them sparingly and carefully;
  2. Geo-hashtags. Hashtags mentioning the city/region/country. If you have a local business, be sure to use them; nine0036
  3. Content hashtags. They are relevant to the content of the post. Mandatory to use, as they will bring targeted visitors;
  4. Trendy. Used to increase account activity. However, you need to use trends close to the business;
  5. Branded. Required hashtags by which your buyers can recognize your posts. In fact, this is your signature on Instagram;
  6. Rubricators. nine0035 Used to navigate within your account. And also for promotions, contests, sweepstakes and more.

Important. Do not use ready-made lists of the best hashtags. They tacitly refer to the type of “Spam hashtags”, since there are almost no living or adequate people according to them.

Which hashtags to choose

Ideally, your key task, if we are talking about the right approach to doing business on Instagram, is to assemble the semantic core of your future business profile along with the content plan for Instagram. Optimally, it should be 100-150 hashtags, close to what you do and what you will advertise on Instagram. nine0003

As an advertisement

And right away. If you want to collect only popular hashtags in the hope of always being on top, then I can upset you. This will not give the desired effect, since either bots or people who themselves want to sell something “scam” them.

Therefore, when forming the semantic core, be smarter and collect an equal number of high-frequency, mid-frequency and other types of hashtags.

This will increase your chances of attracting customers, not fake pages. nine0003

SEARCH SERVICE

How to choose hashtags? This can be done in three popular ways (bypassing spam lists of the best hashtags): manually, by “withdrawing” them from competitors, using special programs and services. I still recommend using a service where everything is already thought out and there is analytics - Instatag.

Its charm is that the hashtags are sorted by directions and there are even special classifiers like “hashtags for likes”. All you need is to go to the service and select the hashtags that you need. nine0003 Instatag

Do not forget to carefully study our article. There we have collected the best services to promote your Instagram account!

Related:
Instagram promotion services: the best to be in the top

COMMON ERRORS

Instagram is one of the few social networks in which hashtags play a significant role.

And that's why experienced marketers, advertisers, and people of related professions are so actively using them and teaching how to do hashtags on Instagram correctly. nine0003

But either they themselves do not fully understand Instagram algorithms, or people do not attach any importance to this, when using hashtags they make a lot of mistakes. Which negatively affect the promotion of their pages:

  1. Many hashtags. Often, business accounts post a lot of hashtags in the hope that it will drive traffic. But unfortunately, the more hashtags, the more you turn the system against yourself, signaling that you are a spammer;
  2. Lots of popular hashtags. nine0035 Another error. It is better to post hashtags like #stretch ceilings_vologda than just #stretch ceilings. The number of likes will be less, but there will be more customers;
  3. The same hashtags. This is a strong signal to Instagram that you are a spammer. The punishment can be very severe. In each post, change your hashtags, and release some without them at all;
  4. Closed page. Very often people try to write hashtags on a closed page. This is a completely useless exercise, since hashtags on closed pages are not ranked by Instagram. nine0036

By the way, there can be 2 types of punishment for incorrect use of hashtags: complete deletion of the account (the worst) and “shadow ban”, this is when you see your publication, but the subscribers do not.

Related:
Shadow ban: signs + how to get out

In general, punishment is an extremely rare phenomenon, but I was obliged to warn.

Different approaches

If we are talking about the classic hashtag scheme that most users use, then it's just to write a list of all the words that come to mind and are more or less relevant to the posted publication. nine0003

This certainly has an effect, and little by little traffic will be attracted. But there are smarter approaches to put them more efficiently that I recommend using.

Life hack. Optimize your customer interactions on Instagram with MyBotan. The chatbot will automatically respond to messages, save data about the client and his requests. And you can not only choose a ready-made answer template, but also create your own. Agree this will facilitate the work in the social network? Click and test 3 days for free -> MyBotan

1. Improved version

Beforehand, you prepare hashtags for each post in the amount of no more than 20. The ideal number is about 10. And at the end of the post, highlight them in a separate block from the text. Readers will perceive this more loyally for the perception of the main text.

Improved version

2. Native version

In the text of the post itself, you need to place several hashtags (preferably 2-4), scattering them along the entire length.

The remaining 7-10 hashtags, you post in the first comment. This is how we kill 2 birds with one stone: it all looks beautiful and users go inside the post to look at the comment. nine0003 Native variant

3. Bomb variant

The main task of hashtags is to attract traffic to the site and help the publication to reach the TOP or up the user feeds.

Therefore, you can use the following trick, which is called the “like bomb”. In the post itself, you publish 30 hashtags, in the first comment 30 more.

At the start, this will give a small but increase in likes. In addition, do not forget that you need to “give impetus”, that is, boost likes and comments with the help of special services, for example, TmSmm, Instaplus.pro. nine0003

Two moments. After a couple of days, don't forget to remove most of these hashtags, leaving only low frequency ones. Otherwise, Instagram will impose restrictions on you as a spammer. The second point - do not repeat such a thing often. Otherwise... you know the punishment.

Bomb version

Briefly about the main thing

That's all. To be honest, I gave away almost everything I knew.

Hashtags are a good way to attract customers, if used correctly, and not mindlessly stamped, attracting people who work through mass liking. nine0003

All that is required of you now is to apply all the knowledge gained in your Instagram account. And then, do not stop and constantly work on updating them, because today you are doing well, and tomorrow your competitor is also doing well, and the overall effect is not the same.

Interesting. Get more hits and sales on Instagram with the help of the top Taplink multilink service. With it, you can create any form of communication (viber, WhatsApp, Telegram), create cool websites and online stores, and accept orders and payments directly on Instagram. Click and test 7 days for free -> Taplink (Promo code "inscale7")

how to get to the TOP + Wow-chips

The classic idea of ​​website promotion looks like this: “This is when you type in the phrase “buy Syzran wallpaper” and my website is at the very top.”

Experienced specialists understand that now the conversation has turned to SEO promotion. And you won’t believe it, but Instagram also has a kind of SEO, using which you can attract subscribers to your account. And that's... Instagram hashtags.

What is it and why

If you are an active user of Instagram, you have seen a large list of blue words written through the bars (written as #) at the end of user posts. nine0003

Clicking on any of them will take you to a page dedicated to this word with a list of publications in which it is mentioned. Those are the hashtags.

By the way, I highly recommend our article. There we told everything in detail what we needed and how we appeared.

Related:
What is a hashtag and what does a business need it for

But let's get back specifically to how hashtags work on Instagram. So let's go.

Hashtags

In short, hashtags on Instagram are a special thematic tag that groups the content of different users into one group. That is, in fact - keywords, thanks to which you can find publications on Instagram that suit you. nine0003

Important. Next, you will learn a super-method for selecting the most popular hashtags on Instagram, but first we will learn the basics so that logical relationships form in our heads.

Why do we need

The correct use of hashtags will help attract people who are interested in this topic to your page, that is, in fact, your future customers. All that remains is to sell them your product / service correctly. But this is a topic for another article.

1. Rules for adding hashtags

It seems that you don't need a lot of mind to write hashtags on Instagram. You take the words that fit the meaning and write in a row. But if you want to get the maximum, then you should still know the basic rules of how to put hashtags on Instagram correctly.

  1. Write hashtags in Cyrillic and Latin. But remember, when using English words, you begin to compete with the whole world, and not just in Russia;
  2. A hashtag does not necessarily represent a word. It can also be a phrase. For example, the phrase “favorite Instagram” can be written as #favoriteinstagram or #favorite_instagram. From this follows the third rule...
  3. Spaces or special characters cannot be used. Hashtags can only be separated by an underscore (_). And in rare cases, using numbers and emoji;
  4. Write a series of hashtags separated by spaces. This looks more aesthetically pleasing and is perceived by Instagram not as spam;
  5. The maximum number of hashtags in one post is 30. If you write a lot of hashtags, the trick will fail and Instagram will either cut them or simply post posts without text at all. nine0036

Chip. Where to put them? You can write hashtags in Instagram comments, more precisely, in the first comment, and not just in the post.

They will also be ranked. The quantity is the same - no more than 30 pieces. Below I will tell you how you can use it for your own purposes.

2. Types of hashtags

Remember I wrote that hashtags are keywords? The most interesting thing is that they, like keywords in contextual advertising and SEO, are distributed by frequency. nine0003

True, Instagram does not allow you to view the frequency of a particular hashtag. But it is possible to see how many publications are issued by hashtag separately. This is how they are divided:

  1. High-frequency - from 100 thousand publications;
  2. Medium frequency - from 10 to 100 thousand publications;
  3. Low-frequency - from 500 to 10 thousand publications;
  4. Rare - up to 500 publications.

To make it more clear: here is an example of a high-frequency, that is, a very popular (read hackneyed) hashtag:

High-frequency hashtags
3. Types of hashtags

And to complete the lecture part, I’ll also tell you that hashtags are divided not only into types according to the frequency of their mention, but also into the types of their use:

  1. Spam hashtags (for example, followme ) . Used to collect likes or followers. They give little effect. Use them sparingly and carefully;
  2. Geo-hashtags. Hashtags mentioning the city/region/country. If you have a local business, be sure to use them; nine0036
  3. Content hashtags. They are relevant to the content of the post. Mandatory to use, as they will bring targeted visitors;
  4. Trendy. Used to increase account activity. However, you need to use trends close to the business;
  5. Branded. Required hashtags by which your buyers can recognize your posts. In fact, this is your signature on Instagram;
  6. Rubricators. nine0035 Used to navigate within your account. And also for promotions, contests, sweepstakes and more.

Important. Do not use ready-made lists of the best hashtags. They tacitly refer to the type of “Spam hashtags”, since there are almost no living or adequate people according to them.

Which hashtags to choose

Ideally, your key task, if we are talking about the right approach to doing business on Instagram, is to assemble the semantic core of your future business profile along with the content plan for Instagram. Optimally, it should be 100-150 hashtags, close to what you do and what you will advertise on Instagram. nine0003

As an advertisement

And right away. If you want to collect only popular hashtags in the hope of always being on top, then I can upset you. This will not give the desired effect, since either bots or people who themselves want to sell something “scam” them.

Therefore, when forming the semantic core, be smarter and collect an equal number of high-frequency, mid-frequency and other types of hashtags.

This will increase your chances of attracting customers, not fake pages. nine0003

SEARCH SERVICE

How to choose hashtags? This can be done in three popular ways (bypassing spam lists of the best hashtags): manually, by “withdrawing” them from competitors, using special programs and services. I still recommend using a service where everything is already thought out and there is analytics - Instatag.

Its charm is that the hashtags are sorted by directions and there are even special classifiers like “hashtags for likes”. All you need is to go to the service and select the hashtags that you need. nine0003 Instatag

Do not forget to carefully study our article. There we have collected the best services to promote your Instagram account!

Related:
Instagram promotion services: the best to be in the top

COMMON ERRORS

Instagram is one of the few social networks in which hashtags play a significant role.

And that's why experienced marketers, advertisers, and people of related professions are so actively using them and teaching how to do hashtags on Instagram correctly. nine0003

But either they themselves do not fully understand Instagram algorithms, or people do not attach any importance to this, when using hashtags they make a lot of mistakes. Which negatively affect the promotion of their pages:

  1. Many hashtags. Often, business accounts post a lot of hashtags in the hope that it will drive traffic. But unfortunately, the more hashtags, the more you turn the system against yourself, signaling that you are a spammer;
  2. Lots of popular hashtags. nine0035 Another error. It is better to post hashtags like #stretch ceilings_vologda than just #stretch ceilings. The number of likes will be less, but there will be more customers;
  3. The same hashtags. This is a strong signal to Instagram that you are a spammer. The punishment can be very severe. In each post, change your hashtags, and release some without them at all;
  4. Closed page. Very often people try to write hashtags on a closed page. This is a completely useless exercise, since hashtags on closed pages are not ranked by Instagram. nine0036

By the way, there can be 2 types of punishment for incorrect use of hashtags: complete deletion of the account (the worst) and “shadow ban”, this is when you see your publication, but the subscribers do not.

Related:
Shadow ban: signs + how to get out

In general, punishment is an extremely rare phenomenon, but I was obliged to warn.

Different approaches

If we are talking about the classic hashtag scheme that most users use, then it's just to write a list of all the words that come to mind and are more or less relevant to the posted publication. nine0003

This certainly has an effect, and little by little traffic will be attracted. But there are smarter approaches to put them more efficiently that I recommend using.

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1. Improved version

Beforehand, you prepare hashtags for each post in the amount of no more than 20. The ideal number is about 10. And at the end of the post, highlight them in a separate block from the text. Readers will perceive this more loyally for the perception of the main text.

Improved version

2. Native version

In the text of the post itself, you need to place several hashtags (preferably 2-4), scattering them along the entire length.

The remaining 7-10 hashtags, you post in the first comment. This is how we kill 2 birds with one stone: it all looks beautiful and users go inside the post to look at the comment. nine0003 Native variant

3. Bomb variant

The main task of hashtags is to attract traffic to the site and help the publication to reach the TOP or up the user feeds.

Therefore, you can use the following trick, which is called the “like bomb”. In the post itself, you publish 30 hashtags, in the first comment 30 more.

At the start, this will give a small but increase in likes. In addition, do not forget that you need to “give impetus”, that is, boost likes and comments with the help of special services, for example, TmSmm, Instaplus.pro. nine0003

Two moments. After a couple of days, don't forget to remove most of these hashtags, leaving only low frequency ones. Otherwise, Instagram will impose restrictions on you as a spammer. The second point - do not repeat such a thing often. Otherwise... you know the punishment.

Bomb version

Briefly about the main thing

That's all. To be honest, I gave away almost everything I knew.

Hashtags are a good way to attract customers, if used correctly, and not mindlessly stamped, attracting people who work through mass liking. nine0003

All that is required of you now is to apply all the knowledge gained in your Instagram account. And then, do not stop and constantly work on updating them, because today you are doing well, and tomorrow your competitor is also doing well, and the overall effect is not the same.

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