How to make a longer reel on instagram
The Best Instagram Reel Length for Max Engagement
Forget about square-shaped photos. These days, Instagram is a hub for video content, and Reels is leading the shift. Since the Instagram Reels length runs from 15 to 60 seconds, these short videos are a chance to quickly grab users’ attention.
Unlike Instagram Stories, Reels won’t disappear after 24 hours and tend to be much shorter than the standard Instagram Live video.
But how long should an Instagram Reel actually be? Are long-form videos better for engagement and reach, or are you better off sticking to shorter Reel lengths? Here’s why video length matters and how to find the best Instagram Reels length for your audience.
Why does Instagram Reel length matter?
How long are Instagram Reels in 2022?
What’s the best Instagram Reel length for reach and engagement?
How to find the best Instagram Reel length for your audience
Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
Why does Instagram Reel length matter?
The length of your Instagram Reels can impact how many people engage with them. When you find the right length for your Reels, the algorithm works to your advantage. That means new users will discover your Reels!
The Instagram Reels algorithm favors Reels that:
- Have high engagement (likes, shares, comments, saves, and watch time).
- Use original audio you create or find on Reels or music from the Instagram music library.
- Are full-screen vertical videos. Make sure you stick to that 9:16 aspect ratio!
- Use creative tools like text, filter or camera effects.
Ideally, you want people to rewatch your Reels so that Instagram counts the multiple views. You also want people to engage with your Reels by liking, sharing, saving, and commenting. Reels need to hit the sweet spot in length so that people remain interested and don’t exit to watch something else.
Reels that are too long might cause your audience to disengage and drop off.
This tells the algorithm that your content isn’t interesting enough. Shorter Reels that people rewatch tell the algorithm that your content is valuable and can result in it being shown to new users.
But shorter isn’t always better. If your product demo Reel lasts seven seconds, it might be hard to provide any value to your audience. People won’t rewatch and they’ll skip to another Reel. The algorithm will take this as a sign that your content isn’t engaging.
So what is the best Reels length? You guessed it — it depends.
It boils down to finding the right Reel length for your content and audience. When you nail that, you’ll have a better chance of appearing in new Instagram feeds and increasing your engagement.
How long are Instagram Reels in 2022?
Officially, Instagram Reels can be from 15 to 60 seconds long. However, in some cases, Reels can be as long as 90 seconds. As of early May 2022, select users already have access to this longer Reels length.
If other social media videos are any indication, the maximum length of Instagram Reels will only continue to increase. TikTok, for example, currently allows videos of up to ten minutes.
How to set up the length of your Reels
Changing the length of your Reels is simple. The default time limit is 60 seconds, but you can adjust it to 15 or 30 seconds, depending on your preferences. In some cases, the max length of your Instagram Reels can go up to 90 seconds.
Here’s how to set up the length of your Reels:
1. Open Instagram and tap the Reels icon at the bottom of the screen.
2. Select the camera icon at the top of the screen to reach your Instagram camera.
3. On the left of the screen, tap the icon with 30 inside
4. You can then choose between 15, 30, and 60 seconds.
5. Once you’ve selected your time limit, you’re ready to start recording and editing your Reel.
How to Schedule a Reel with Hootsuite
Using Hootsuite, you can schedule your Reels to be auto-published at any time in the future. Convenient, right?
To create and schedule a Reel using Hootsuite, follow these steps:
- Record your video and edit it (adding sounds and effects) in the Instagram app.
- Save the Reel to your device.
- In Hootsuite, tap the Create icon on the very top of the left-hand menu to open the Composer.
- Select the Instagram Business account you want to publish your Reel to.
- In the Content section, select Reels.
- Upload the Reel you saved to your device. Videos must be between 5 seconds and 90 seconds long and have an aspect ratio of 9:16.
- Add a caption. You can include emojis and hashtags, and tag other accounts in your caption.
- Adjust additional settings.
You can enable or disable comments, Stitches and Duets for each of your individual posts. - Preview your Reel and click Post now to publish it immediately, or…
- …click Schedule for later to post your Reel at a different time. You can manually select a publication date or pick from three recommended custom best times to post for maximum engagement.
And that’s it! Your Reel will show up in the Planner, alongside all of your other scheduled social media posts. From there, you can edit, delete or duplicate your Reel, or move it to drafts.
Once your Reel is published, it will appear in both your feed and the Reels tab on your account.
Note: You can currently only create and schedule Reels on desktop (but you will be able to see your scheduled Reels in the Planner in the Hootsuite mobile app).
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What’s the best Instagram Reel length for reach and engagement?
Although Instagram is secretive about the ideal Reel length, Adam Mosseri has been clear that Reels themselves are key.
Instagram is also testing a new immersive feed that will be more video-focused. Engaging video Reels are becoming central to the Instagram app experience.
And really, there’s no one-size-fits-all answer. The best length for Instagram Reels will depend on the type of content you’re posting and your audience’s preferences.
No matter the length of your Reel, the key moment with Reels happens within the first couple of seconds. Here users will decide if they want to keep watching or not — so hook your viewers in from the beginning!
As Mireia Boronat, Senior Content Marketing Executive at The Social Shepherd says, content is key for higher engagement. It’s all about providing the most value to your audience in the shortest time frame possible.
“A good Reel is based on the content itself and not the length. If the content is not engaging and relatable enough, it won’t perform.”
Remember that short Reels also loop more frequently, pushing up your view count and helping more users discover your Reel.
“As a general rule, it’s good to stick to 7 to 15 seconds, as short Reels tend to loop and will count as multiple views. Then, the algorithm picks up that your video is getting many views and pushes it to more users.”
– Mireia Boronat
When in doubt, leave your audience wanting more. They’ll be more likely to keep watching and engaging with your other Reels, sending the algorithm positive signals about your content.
How to find the best Instagram Reel length for your audience
Like most things in social media marketing, it will take trial and error before finding the best Instagram Reel length for your audience. Don’t just post a video for the sake of posting — take time to analyze its performance. You’ll identify your ideal Reel length more quickly
Use these five tips to help you find the best Instagram Reel length for your target audience.
Check what’s working for your competitors
Doing some competitor analysis can help you figure out what’s likely to work for your content too.
Look at the type of Reels they’re regularly posting and which ones tend to perform best.
To find any account’s Reels, tap on the Reels icon found on the profile:
Once you’re in the Reels area of the account, you can look at how many views each Reel has:
Now you can get an idea of which of the account’s Reels tend to perform the best. Are they short and relatable Reels? Are they minute-long how-to videos? Take note of the length of those top-performing Reel types.
In the example above, Hootsuite’s most-watched Reel is a short relatable Reel on texts that give social media managers a heart attack.
To investigate this Reel further, you can tap on it and see the number of likes and comments. You can also read the caption and its hashtags:
Source: Instagram
Repeat this process with a few competitors. Soon, you’ll be able to draw some conclusions about which Reel lengths have the best engagement in your industry.
Once you’ve gathered some insights, start building your Reels strategy. Make sure to be original, though — these insights are only inspiration. Then go out there and create something better!
Test different Reel lengths
You can’t identify the best Reel length without experimenting a little. While short Reels might be the safer option, long Reels can also drive engagement and reach. It all depends on the quality of your content and how your audience responds.
Try focusing on short and sweet Reels when you’re just getting started. To date, the most viewed Reel has racked up 289 million views and over 12 million likes — and is just nine seconds long.
View this post on Instagram
A post shared by Khaby Lame (@khaby00)
If you’ve got a well-defined niche, you can likely get away with publishing longer Reels.
Just make sure you’re intentional when choosing which Reels should last 30 seconds plus and which are better off being just 15 seconds.
French pastry chef Pierre-Jean Quino clearly has a highly engaged audience. He regularly publishes longer behind-the-scenes Reels shot in his kitchen.
This 31-second Reel has 716,000 views and over 20,000 comments. It’s extra impressive, considering the chef’s follower count is around 88,000:
View this post on Instagram
A post shared by Pierre-Jean Quino (@pierrejean_quinonero)
Social media mentor and trainer Shannon McKinstrie encourages testing wherever possible.
“I have tested and tested and tested, and I would encourage every Instagram user to do the same. Every account is different. And while my longer Reels (45-60 seconds) still do very well, they don’t typically get as many views as my Reels that are under 10 seconds.
But what I have found overall is what it really comes down to is the quality of the content you’re sharing and if it resonates with your audience or not. No matter how long your Reel is, if it’s good content, people will continue to watch (and you’ll see your views go up & up).”
– Shannon McKinstrie
Analyze your past performance
Once you have a few Reels under your belt, review their performance. Which Reel lengths have been most successful for your audience?
Tracking the performance of your Reels can help you understand your wins, learn from what didn’t go so well, and create more of what your audience loves.
When you’re using Insights to evaluate the best Reels length, keep an eye on these metrics:
- Accounts reached. The number of Instagram users who saw your Reel at least once.
- Plays. The total number of times your Reel has been played. Plays will be higher than accounts reached if users watch your Reel more than once.
- Likes. How many users liked your Reel.
- Comments. The number of comments on your Reel.
- Saves. How many users bookmarked your Reel.
- Shares. The number of times users shared your Reel to their Story or sent it to another user.
How to view Reels Insights
To view Instagram Insights, go to your profile and tap the Insights tab below your bio:
Remember, Insights are only available for Business or Creator accounts. It’s easy to switch account types in your settings –– there’s no follower count requirement, and any account can switch.
Tap Accounts Reached in the Overview area.
The Reach breakdown is for your account as a whole, including Reels. This shows how Reels contribute to your overall reach and engagement.
You can also see your top-performing Reels for the last seven days. It’s helpful for quickly seeing which recent Reels were most successful.
Source: Instagram
To see insights exclusive to Reels, scroll down to Reels in the Insights overview screen and tap the right arrow next to your number of Reels. Now you can see all of your Reels performance metrics in one place.
You can see the performance of individual Reels by opening the Reel from your profile. Just tap the three-dot icon at the bottom of the screen, then tap Insights.
As you try different Reels lengths, make it a habit to check your Reels Insights in the hours, days and weeks after posting. These metrics will tell you what your audience responds best to.
Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
Get the creative prompts now!
Source: Instagram
Analyze with Hootsuite
You can also check your performance with Hootsuite, which makes it easy to compare engagement statistics across multiple accounts.
To see how your Reels are performing, head to Analytics in the Hootsuite dashboard. There, you’ll find detailed performance stats, including:
- Reach
- Plays
- Likes
- Comments
- Shares
- Saves
- Engagement rate
Engagement reports for all your connected Instagram accounts now factor in Reels data!
Follow trends for inspiration
Trending Reels are a great indication of what Instagram users want to see while they’re scrolling. Plus, trends are usually tied to a particular sound, which will determine the length of your Reel for you.
Instagram user and podcaster Christoph Trappe posts Reels with his daughter. They often create their Reels around trending audio clips:
“We use trending sounds and see if we can use them to tell a story. Most of our Reels are probably 30 seconds or less.
”
– Christoph Trappe, director of strategy at Voxpopme.
Here’s a short Reel (just eight seconds) the duo created based on a TikTok video trend making fun of older generations:
View this post on Instagram
A post shared by Christoph Trappe (@christophtrappe)
Extra tip: According to Instagram, only 60% of people listen to Instagram Stories with the sound on. That means 40% of users watch without sound! Always add on-screen text and subtitles to help you reach more users.
By following trends, you can see which Reel lengths tend to be best for engagement. Are trending Reels under ten seconds or are they usually over 15 seconds? Experiment with trends to see what content resonates best with your audience and how long these Reels usually are.
Remember, only use trends that are relevant to your brand and audience –– not all trends will be the right fit!
Need help staying on top of trends? Try a social listening tool like Hootsuite Insights. You can set up streams to monitor what people are saying about your brand and identify what’s hot in your niche.
Experiment with different content types
Different types of content will require shorter or longer Reels. Short Reel types may tend to perform best, but it’s not a hard and fast rule. Short Reels may not best for your content type and audience preferences.
Creator SandyMakesSense posts longer travel Reels, usually around 20-40 seconds long. To keep people hooked until the end, she features eye-catching photography and valuable tips, and she speeds up the audio to make it sound faster:
View this post on Instagram
A post shared by Sandy ☀️ Travel & London (@sandymakessense)
Beauty brand Sephora often publishes tutorial Reels that promote their latest products. These Reels are often on the longer side, like this one that’s 45 seconds, nd integrate with their Instagram Shop:
View this post on Instagram
A post shared by Sephora (@sephora)
No matter the Reel length you choose, aim to publish content that entertains, inspires, educates, or motivates your audience. Be sure to review your analytics to see what’s working for you!
Easily schedule and manage Reels alongside all your other content from Hootsuite’s super simple dashboard.
Schedule Reels to go live while you’re OOO, post at the best possible time (even if you’re fast asleep), and monitor your reach, likes, shares, and more.
Try 30 Days Free
Save time and stress less with easy Reels scheduling and performance monitoring from Hootsuite. Trust us, it’s reely easy.
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How Long Can Instagram Reels Be? From 15 to 60 Seconds
- Instagram reels can now be a full minute long, double the previous limit.
- The default time limit, however, is just 15 seconds.
- If you don't have the option to make minute-long Reels, try updating or reinstalling Instagram.
If you're new to Instagram Reels, or you haven't made one since they were first launched, you might think you have to keep those videos to just 15 seconds. But that isn't the case anymore: Instagram Reels can now be up to 60 seconds in length.
However, you'll need to actively access that option, as it isn't the default for Instagram Reels.
Here's how to share and create short videos for Instagram:
How to make a 60 second Instagram ReelEven though you can make up to a minute-long Reel, the default time is limited to 15 seconds. Here's how to access the new time limit:
1. Open Instagram and tap your profile photo to navigate to the Reels area.
2. Select Reels at the bottom of the screen.
3. On the left side of the screen, tap the circle with 15 inside.
4. More options will then pop up. You can select different options for your Instagram Reel time.
Tap the circle containing 15 to change the timing of a Reel before you record it.
Devon Delfino/Insider 5. For minute long Reels, select the circle containing 60.
Select the circle containing 60 to access the new Reel time limit. Devon Delfino/InsiderQuick tip: If you're using a separate .mp4 file for your Reel, you'll still need to trim it down to 60 seconds in the app when posting.
There can be several reasons why you may not be getting the option to create minute-long Instagram Reels. The first step is to check if your Instagram app is updated.
If it is, here are some other methods you can try:
- Log out of your Instagram account, then log back in.
- Uninstall and reinstall your Instagram app.
- Clear the app cache on your iPhone or Android device.
- Report the issue to Instagram.
- Sign up for Instagram Beta's Android testing program.
Devon Delfino
Devon Delfino is a Brooklyn-based freelance journalist specializing in personal finance, culture, politics, and identity. Her work has been featured in publications such as The Los Angeles Times, Teen Vogue, Business Insider, and CNBC.
Follow her on Twitter at @devondelfino.
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how to do? — LiveDune Blog
Step 1. Create a canvas.
Select Custom Sizes and create a 3600×3600 px canvas.
Step 2. Choose a background for the Instagram Infinity Frame.
You can use a color fill or an image as the background. To add a background, open the "Background" section.
Step 3. Add photos.
To do this, open the Elements → Meshes tab and select the first square mesh. Hold shift and resize the square below the photo. To duplicate a square, click "Copy" in the top right corner and drag it to the desired location.
Next, open the "Downloads" section and upload photos, which you then drag and drop into the placed squares. Place 6-9 photos in this way. If you want to insert a non-square photo, just drag one of the edges of the square grid and scale it.
Step 4. Add decorative elements and text.
All decorative elements in Canva are located in the Elements section. Use search to find the items you need. The editor allows you to change the color, size and position of elements. To place an element on one photo on top of another, and vice versa on the other, in the "Position" settings for each photo, select "Forward" or "Back" respectively. Next, place the desired text.
Step 5. Prepare for unloading.
The collage for the endless tape is almost ready, it remains only to upload it and divide it into 3 parts. But before that, you need to add a 3x3 grid like in Instagram and check the layout. If necessary, edit the layout, move the objects so that each post individually is complete: the text is not divided into 2 posts, and so on. If the layout is correct, upload it as a jpeg. To do this, click on the arrow in the upper right corner.
Step 6. Divide the layout into parts.
Divide the layout into 9 parts in the Imgonline service. In the settings for the parts of the photo, specify 3 in width and 3 in height.
And if you don't want to waste time and figure it out, you can purchase ready-made templates in the Storio app or on the Creative Market.
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How to make a beautiful Instagram feed
June 25, 2022
Instagram is a great platform for promotion. And here a lot depends on what impression the profile makes: what is the general mood, color palette and combination of photos. We have put together a few tips to help you make a beautiful ribbon and develop a special brand aesthetic.
A single style is those details that unite the entire visual. For example, it can be a photo style - dark deep, airy light photos. Or the paraphernalia of the frame - rustic, vintage, kinfolk and others. Even some common character or object. However, in search of your own style, it is not at all necessary to drive yourself into rigid frames and lock yourself in one direction.
You can combine completely different photos if you follow a few rules.
Decide on the mood of profile
The account itself does not affect sales. For visitors to turn into potential customers, they need to be impressed. Think about what emotions you want to evoke in subscribers? The style of your feed and the choice of photos will depend on this.
For example, if you are selling home decor, hygge aesthetics would be appropriate: candles and cozy blankets in the photos, warm shades and soft shadows in the processing. And for premium leather goods, you can try shooting with gloomy light and deep hues - if you place all the accents correctly, such shots will be filled with a special atmosphere.
Accounts of photographers can also be different: on the left - conciseness and rigor, on the right - brightness and audacity. For example, photos of @neekmason and @kavalerchikyana are used
Choose primary colors and shades
When one color is used in the profile - everything is light and airy or vice versa dark - it looks very stylish and beautiful.
But after a while, when you see the fifth, tenth or hundredth such photo, you stop seeing the difference. Therefore, we recommend leaving the stereotype that it is enough to choose one filter for all photos in the past.
It's much better not to close your creativity in some kind of filter, but simply choose your favorite shades of base colors and make sure that they are regularly in photographs. If you are shooting portraits, ensure that the skin is the same color throughout. If you publish landscapes, the shades of the sky and greenery should also be the same. Then the shots taken in different conditions will remain natural and look harmonious.
On the left is an example of a tape in which each photo is very beautiful individually, but together they look very similar. And on the right is a tape in which the frames are very different, but thanks to the primary colors that are repeated from frame to frame, the tape looks harmonious. For example, photos of @meghan_faulk and @prostokrasivo.
wear are used
Make smooth transitions from dark to light shots
You can combine dark and light, warm and cold shots in one profile - just make smooth transitions. For example, if you had three light shots and now you want to post a dark photo, post a light photo with dark accents first. Then it turns out that some shades seem to flow into others. Such a “gradient” looks beautiful in the feed and will help to fit photos of your customers into it.
Instagram Kinfolk is a great example of a harmonious feed without a single filter. This is achieved by smooth transitions and playing with color. Photographs @kinfolk
Don't be afraid to add color accents
Color brings zest to photos and encourages you to come in and see the details. This is due to the fact that our eye easily picks up bright spots, especially when looking at photos from the phone.
Therefore, for profiles in neutral tones, such as gray or beige, we recommend adding bright details so that the tape does not look boring.
And if your frames are bright and colorful, on the contrary, it is better to add calm objects - this way there will be no extra variegation when looking at the tape.
Color attracts the eye, the main thing is to use it in doses. For example, on a neutral background - white, black, beige. Photographs @la_maison.n and @gkstories were used as an example
Alternate wide and close-ups
The feed looks more harmonious when photos with different scales are published side by side. For example, if you have an online clothing store, you can first post a photo of a girl in a full-length dress, then a waist-length portrait, and then a large photo with a dress back or a beautiful clasp. So there will be no feeling that you are repeating yourself.
The alternation of plans helps to make the tape varied and lively. The characters in the photographs change, the surrounding world changes - then the tape looks eventful.
Cozymoss Instagram photos at different scales.
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