How to increase interaction on facebook page
23 Simple Ways to Increase Facebook Engagement (Free Calculator)
For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail.
Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page.
Facebook engagement matters because it can help extend organic reach. Engagement helps boost your News Feed placement based on the Facebook algorithm.
Plus, likes and shares expose your posts to your audience’s extended network.
Ultimately, engagement indicates that your audience is, well, engaged. And an engaged audience that wants to interact with your brand is something every marketer should aim for.
What does engagement mean on Facebook?
How to increase Facebook engagement: 23 tips that work
How to calculate your Facebook engagement rate
Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network.
Facebook engagement is any action someone takes on your Facebook Page or one of your posts.
The most common examples are reactions (including likes), comments and shares, but it can also include saves, viewing a video or clicking on a link.
How to increase Facebook engagement: 23 tips that work1. Teach, entertain, inform, or inspire
Your Facebook audience is not looking for a sales pitch, and they’re certainly not going to engage with one.
They want to engage with content that will make them smile, make them think or improve their lives in some way.
Plant delivery company Plantsome doesn’t just post product pics, it shares lifestyle inspiration photos, too.
BRB ✌️ new WFH situation.
Would you ever leave if your patio looked as good as @my_hygge_my_home
Posted by Plantsome on Monday, June 28, 2021
2. Get to know your audience
But here’s the thing: what you find entertaining or inspiring is not always relevant.
When you’re seeking engagement, it’s the wants and needs of your audience that matter.
And it’s tricky to understand what those wants and needs are unless you really understand who your audience is.
Facebook Page Insights provides a ton of useful information about your audience. Study this information carefully, and look for any unexpected details that could help you create a more meaningful connection with fans.
3. Keep it short
The vast majority of people use Facebook on their mobile devices—a whopping 98.3 percent of users.
Two sentences and a photo are all that this Vancouver music venue needed for their post. Keep your post short and sweet to capture attention quickly and entice users to stop scrolling and engage.
Thanks Amazon Music and Canadian Live Music Association for celebrating the love of live music with us! Check out the…
Posted by Fox Cabaret on Friday, July 9, 2021
4. Focus on quality
With people moving through content quickly, there’s no time for sub-par graphics, videos or text.
If you’re running out of original content to post, content curation can be a great way to share quality, informative content that gets your audience excited.
Pantone mixes things up by sharing colorful photography from shutterbugs every so often… like this lollipop pic.
Pops of color by Adam Hillman 🍭
Posted by Pantone on Thursday, July 1, 2021
Quality doesn’t have to be complicated, or expensive. In fact, Facebook recommends keeping things simple with a consistent color scheme and recognizable images.
5. Be relatable and human
Whether it’s sharing some behind-the-scenes content, presenting some honest and vulnerable emotions, standing up for your values or sharing a funny meme that acknowledges relatable experience, audiences are hungry for authenticity.
The UEFA football organization doesn’t just post about the excitement of the game or hot pics of soccer players: it celebrates the real volunteers working outside of the spotlight to help make their tournaments happen.
👏 𝗩𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗽𝗼𝘀𝘁. 👏We're immensely proud of our team of volunteers across the 11 UEFA EURO 2020 host…
Posted by UEFA on Friday, July 9, 2021
Don’t be afraid to get a little intimate or raw with your content — in some cases, being overly polished can actually feel cold.
6. Use (great) images
Facebook posts that include a photo see higher-than-average engagement rates.
Simple shots work well. Facebook suggests a product close-up or a customer photo.
Candle brand Paddywax posts a mix of product shots and lifestyle shots, but everything is well lit, well framed and visually striking.
Ok call us crazy, but we kinda think yellow is the most underrated color? Especially when it's surrounded by other bright colors and filled with Paddywax fragrance!
Posted by Paddywax Candles on Wednesday, June 9, 2021
You don’t need a fancy camera or photography equipment—your mobile phone is all you need to get started. This guide to taking better Instagram photos has tips that are just as applicable to Facebook.
If you’re not confident in your photography skills, or you’d simply like to use photos taken by professionals, stock photography is a great option. Check out our list of free stock photo sites to find some great photo resources for your next post.
7. Make a video or broadcast live
Video posts see even higher engagement than photo posts. Like photography, videography can be simple and inexpensive, and you can get started using your mobile phone.
Even a short, atmospheric video like this one from Glossier can catch the eye of a rampant scroller.
Facebook Live videos see the highest engagement of all, so incorporate a real-team broadcast (ideally with dogs involved, like this Helping Hounds Dog Rescue example) into your social strategy every once in a while.
Keep in mind that vertical video gives you the most screen real estate on mobile devices.
Importantly, Facebook’s algorithm prioritizes native videos, so you’ll get the best results when you upload your vids directly to the site, instead of sharing a link.
8. Ask a question
An interesting question is a great way to kick off an active comments thread. Here are some ideas to get you started.
- How do you [complete this action]?
- Why do you [like this event or brand]?
- Do you agree with [a notable statement, event, person, etc.
]? - What’s your favorite [fill in the blank]?
Burger King asked fans to help name its sourdough starter in a caption to this video. (Still waiting for them to choose an answer but we like “Glen.”)
You could also ask fans for information about what kind of content they want to see from you. Then, give them what they ask for. This targeted content will inspire even more engagement.
9. Respond to fans
If someone takes the time to comment on one of your posts, make sure to reply. No one likes being ignored, and fans who engage with your posts want you to engage in return.
Make sure you have a team in place to monitor and respond to all comments. Sometimes a simple comment back is all that’s needed. Sometimes more action is required. If someone posts a question that requires a customer service response, direct them to your CS channels or have an appropriate person follow up. ModCloth is always on the ball.
10. Test and measure everything
You know how the saying goes about what happens when you assume.
On Facebook, there are tons of opportunities to learn what your fans like, and what they don’t.
The statistics say that video posts get the most engagement, but that might not be true for your particular brand. Or maybe your followers just can’t get enough 360-degree video.
Testing is such an important part of refining any marketing strategy that we’ve created a whole guide to show you how to do it right. Check out our step-by-step instructions on how to use social media for A/B testing.
Analytics is such an important part of the testing process. After all, if you’re not measuring how those tests are going… what was the point? Here are four tools to use to collect that sweet, sweet Facebook data to know—quantitatively speaking—what’s working best.
11. Post consistently and at the right times
Since the Facebook News Feed is based on an algorithm, your fans will not necessarily see your content the moment it’s posted. Still, “when was this posted” is one of the signals for the Facebook algorithm.
And Facebook itself says that you’re more likely to see engagement if you post when your fans are online.
Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network.
Get the calculator now!
To find out the best times to post on Facebook, learn when your audience is active using Page Insights:
- From your Facebook Page, click Insights at the top of the screen
- In the left column, click Posts
- Click When Your fans Are Online
Times are shown in your local time zone. If your fans all seem to be active in the middle of the night, they’re likely in a different time zone from you. To confirm, click People in the left column, then scroll down to see the countries and cities in which your fans and followers live.
Of course, that doesn’t mean you need to get up in the middle of the night to post on Facebook. This is a great reason to schedule Facebook posts using a social media management tool.
The most important thing is to post consistently, so your audience comes to expect to see content from you regularly. Testing will help you determine how often you should post to get the best response from fans, but social media experts recommend posting at least two or three times per week.
12. Drive traffic from other sources
People who are already interacting with you on other channels are a great source of potential engagement. Make sure they know where to find you on Facebook.
Try adding a link to your Page on other social networks. Link to Facebook from your website and email signature — many companies (like The Cut) do this at the bottom of their website, or on their “About” page.
Include a Facebook plugin on your blog to highlight your latest posts, or embed a Facebook post directly in a blog post.
Don’t forget about offline materials. Include your Facebook Page URL on your business cards, posters at events and packing slips.
13. Get active in Facebook groups
Creating a Facebook group is a great way to get fans involved and engaged. More than 1.8 billion people use Facebook groups. And those meaningful interactions in groups can create brand loyalty and lead to increased engagement on your Facebook Page.
Mixed Makeup has a private group for fans to share skincare tips and ask beauty questions — with over 64,000 members, it’s a great example of community building.
Joining other relevant Facebook groups is also a great way to connect with fellow entrepreneurs and thought leaders in your industry.
14. Use Facebook Stories
Like Instagram Stories, Facebook Stories appear at the very top of the News Feed. That’s great placement for drawing eyeballs to your content — especially considering that 500 million people use Facebook stories daily.
This informal way of sharing content allows you to post as often as you like, without worrying about overwhelming your fans’ News Feeds. And since people expect production quality to be lower on Stories, you can be more personal and in-the-moment to build a stronger personal connection with followers.
Source: 20×200
That stronger connection builds a desire to see more of your content, making followers more likely to check out—and engage with—the content posted on your Page.
15. Add a call-to-action button
A call-to-action button on your Page gives people Facebook engagement options beyond liking, sharing, and commenting.
Eye Buy Direct, for instance, has a “Shop Now” button to drive traffic for its slick specs.
Your CTA button can ask viewers to:
- Book an appointment
- Contact you (including through Facebook Messenger)
- Watch a video
- Click through to your website
- Shop your products or see your offers
- Download your app or play your game
- Visit and join your Facebook group
16.
Get verifiedPeople want to know who they’re talking to online. This applies to brands, too. A verified badge shows visitors that you’re the real deal and they can feel safe engaging with your posts.
We can trust that anything this Showtime account, for example, is coming directly from the network. (Thank goodness! No lies about Ziwe over here!)
After all, no one wants to be the one to like or share a post from a fake Page misrepresenting a brand.
17. Avoid engagement bait
When you’re hoping for likes and shares, it might be tempting to ask for likes and shares. Don’t do it! Facebook considers this engagement bait and will penalize you by downranking your posts in the Facebook algorithm.
As mentioned above, it’s fine to ask a genuine question, or ask your followers for their opinion or feedback. You cross the line when you ask for a comment that doesn’t indicate any real thought or consideration.
React baiting, comment baiting, share baiting, tag baiting and vote baiting are all considered faux pas.
Source: Facebook
18. Boost your Facebook posts
Boosting a post is a simple form of Facebook advertising that allows you to get your post in front of more people, and thereby increase your chances of engagement.
Want more details? Check out our full guide to using the Facebook Boost Post button.
19. Join a trending conversation
Piggybacking on major events or trending hashtags is a great way to diversify your Facebook content and show that your brand has some range.
Speaking of pigs: even Peppa was getting in on the trending Suez Canal news when that was the hot topic of internet gossip.
Fortunately, Mr Bull was available this weekend. 👷♂️#Evergiven #suezcanal
Posted by Peppa Pig on Monday, March 29, 2021
20. Get a little help from your friends (or employees, or influencers)
When people share your content, that’s a hint to Facebook that this is the good stuff.
So encouraging your team, family or friends to share your posts with their own network doesn’t just get you in front of their followers: it helps boost you in the newsfeed for everyone.
Some brands use an employee advocacy program to accomplish this. Another option for spreading your reach is to team up with ambassadors, influencers or partners — though this would likely be a paid endeavor.
21. Run contests
Surprise! People love free stuff. Giveaways and competitions are a great way to get people excited to engage and follow your Page. Check out our tips for running a successful Facebook contest here.
That being said, Facebook does have some regulations around contests on its site (and your region or country might, too!) so make sure to familiarize yourself with the rules before you start handing out the grand prizes.
Want to win one of five $100 The Body Shop e-gift cards? Head on over to our Instagram account…
Posted by The Body Shop on Thursday, July 8, 2021
22.
Scope out the competitionKeeping an eye on what your nemesis is up to is a way to make sure you’re not left behind or missing out on something that’s working well.
Setting up a stream in your Hootsuite dashboard to monitor industry Pages or search for industry hashtags or topics is a great way to keep yourself in the loop about what competitors are up to.
23. Repackage successful content
If a post worked well, don’t just pat yourself on the back and call it a day… start brainstorming about how you can repackage that winning content and get a bit more out of it.
For instance, if a how-to video is a hit, can you spin a blog post out of that? Or repost a link with a brand new photo and a compelling question?
Of course, you’ll want to spread those posts out — maybe by a few weeks — so it’s not obvious you’re repeating yourself.
Engagement rate is a formula that measures the amount of interaction social content earns relative to reach or other audience figures. This can include reactions, likes, comments, shares, saves, direct messages, mentions, click-throughs and more (depending on the social network).
There are multiple ways to measure engagement rate, and different calculations may better suit your social media objectives.
You can measure engagement by reach, engagement rate by posts, engagement rate by impression, and on and on.
For the specific formula for six different engagement rate calculations, check out our engagement rate calculator and crunch those numbers.
With these tips, you should be ready to tackle Facebook like a pro. If you’re still hungry for ideas to grow your other social channels, check out our post on increasing social media engagement here!
Manage your Facebook presence alongside your other social media channels using Hootsuite.
From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts. Try it free today.
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10 Ways to Increase Facebook Engagement that Work
Have you noticed your Facebook engagement has been on a downward spiral lately?
There’s no need to panic.
Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems.
The short of it? Facebook is asking brands to rethink how they earn likes, comments and shares on their posts.
For example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm.
The takeaway here is that what might have worked brilliantly for brands in the past might not fly today.
And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach.
You don’t need to abandon your current Facebook page or start over from scratch, either. Instead, you just need to consider ways to set your posts up for greater engagement. Below we’ve outlined 10 strategies to do exactly that.
Let’s take a look at how to increase engagement on Facebook:
1. Tap into Perfect Post Times
The more engagement a post receives, the more likely Facebook’s algorithm is to reward it with reach.
This might seem a bit backward but it speaks to the importance of timing your posts to perfection.
By posting when your followers are most active, you instantly increase the likelihood of getting likes and comments.
And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like.
The key here is to not just post at random and expect engagement.
With the help of the chart below and analyzing your past post engagement, you can zero in on a schedule that makes sense.
We recommend using a Facebook scheduling tool to plan your social media calendar days or weeks in advance. It’ll keep you from forgetting to post and give you the flexibility to test different posting times.
2. Focus on Fan-Centric Content
Many brands make the mistake of putting themselves in a box when it comes to their content.
Let’s say you’re running a Facebook page for your sandwich shop. Should you exclusively post content related to sandwiches?
Of course not.
For starters, there’s only so much that can really be said on a day-to-day basis about your brand or product. As soon as your content starts to feel repetitive or stale, your audience will tune out.
Here’s some food for thought: your Facebook content isn’t all about you. It’s about your fans. They might like you, but that doesn’t mean they only want to hear about you all day long.
Once you start to embed that idea into your strategy, increasing Facebook engagement becomes much more realistic.
And if you’re struggling to find ideas for fresh content, you can start by asking yourself a few questions.
Are There Any Relevant Real-World Events to Piggyback?
Pulling from pop culture and current events is a smart move if done tastefully. Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War.
Found Any Fascinating Facts or Stats Related to Your Fans Lately?
Infographics and shocking statistics are prime for discussion and debate, both of which are huge pieces of Facebook engagement. Activity in the comment sections spells good news to the updated algorithm.
Have You Made Your Fans Laugh Lately?
Like it or not, Facebook has become a hotbed for memes and humorous content. Although humor not might be the perfect fit for every brand, funny content typically performs well and is a lighthearted way to diversify your posts.
It might be tempting to simply talk about yourself, but that’s not going to drive much engagement. Strive to stick to the golden rule of rule of content curation that says only 20% of what you post should be self-promotional.
Besides, filling your feed with a variety of content will always keep your followers looking forward to what’s next.
Oh, and if you want to have instant access to fresh pieces your audience will love, tools such as content suggestions from Sprout can do the digging so you don’t have to.
3. Analyze Your Most Popular Posts
Sometimes the key to increasing Facebook engagement is to look inward.
Let’s say you have a post that knocks it out of the park. Tons of likes and shares, and plenty of love in the comment section.
Rather than treat that post as an anomaly, you should instead take steps to recreate the same social magic again.
Maybe it was an unexpected meme. Perhaps it was an epic case study.
Either way, you should have a pulse on your top-performing content instead of playing guessing games.
Again, your fans’ activity is key to understand what to post.
To better break down that activity, take a close look at your Facebook analytics to see firsthand what’s receiving the most reach. The answer might very well surprise you.
4. Step Up Your Photo Game
Visual content totally kills it on Facebook–plain and simple.
Photos make up the overwhelming majority of content on the platform, signaling that people would much rather engage with a visual than a link or wall of text. So if you want to improve Facebook engagement, get visual.
However, the type of images you post make a massive difference in terms of performance.
Many budding businesses make the mistake of relying on stock photos or images pulled from elsewhere rather than creating their own content.
Instead, brands should strive to show the personality behind their business. There’s a reason why photos “in the wild” are so popular from big brands, as are stories from employees.
After all, it’s the social network, not the stock photo network.
Also, keep in mind that images can be powerful tools to encourage serial scrollers to stop in their tracks and look at your posts. Images containing striking colors and stunning landscapes typically do well, as evidenced by brands like GoPro who kill it with their photo content.
Need help getting started? Sprout’s free social media templates tool has free Facebook Cover Photos you can download and add to your page today!
5. Prioritize Comments & Replies
Improving your Facebook page engagement isn’t a “one and done” affair.
If someone takes the time to comment on your content, you should return the favor yourself.
People overwhelmingly want to interact with brands, which is the reason why so many businesses that reply to comments score more interactions.
And by the way: replies have become an expectation in today’s social space. Given that people respect a social response within four hours of commenting, timely responses are a game-changer.
If nothing else, taking the time to reply to fans shows that you’re listening to them. This is a good look from a branding perspective and also encourages more interaction among fans in the future.
If you don’t have time to respond to each and every inbound message you can create a Facebook Chatbot to do so for you!
6. Tailor Your On-Site Content for Facebook
Likes, shares and comments aren’t just vanity metrics. These pieces of engagement serve as valuable data points for the type of content that people actually want to see.
That’s why you should translate what’s performing well on Facebook to your own content on-site.
After all, your business’ blog is about so much more than SEO. Sure, you might be wary of the constant listicles and borderline clickbaity stuff you see on Facebook, but the metrics don’t lie.
Looking at the most popular social posts from 2017 as highlighted by Buzzsumo, here’s some insight into the sort of content that makes people click without fail:
- Heartwarming stories
- Quizzes
- Shocking or surprising statistics
- How-to guides and supportive content
- Opinion pieces that take bold stances
Tailoring your blog content for Facebook doesn’t mean compromising quality or resorting to clickbait, though.
It’s all in the presentation.
Titles that pique people’s interest. Setting up your readers for a punchline. By crafting your posts this way, you automatically set them up for more Facebook engagement.
7. Couple Your Posts with a CTA
As noted, Facebook is trying to lead brands away from excessive “TAG YOUR FRIENDS!” or “SMASH THAT LIKE BUTTON IF YOU…” posts.
That said, including a call to action within your posts is totally fair game. Doing so provides your fans with a voice and reminds them that they want to hear from you.
A quick and easy way to do so is to simply tack a question onto your posts. You could also consider coming up with a series of content where you regularly pick your followers’ brains.
Encouraging comments, debate and discussion are a-okay, just don’t beg for them.
8. Upload Video Content Directly to Facebook
Facebook isn’t shy about how much they love video content on their platform.
In fact, Facebook explicitly notes how well native video performs.
They encourage brands to post videos — rather than share video URLs — to drive discussion among their followers.
This means simply copy-and-pasting a link to your recent YouTube video as a post isn’t going to cut it.
Instead, brands should upload and publish videos within their Facebook posts whenever possible. Whether it’s animations, commercials or jumping on Facebook Live, regularly publishing video content on Facebook is a smart move supported by the platform itself.
9. Shorten Your Posts
When in doubt, keep your posts as brief as possible.
Remember: there’s a good chance you’re dealing with scrollers and mobile users. Treating your posts like novels creates more opportunities for readers to lose interest and likewise miss your CTA.
Consider the following bite-sized post types we see all the time such as:
- Quick questions to followers
- Quotes or stats from an article that require a click for more context
- Snappy or witty statements coupled with a picture
Seriously, though.
A sentence is all you need to grab someone’s attention and guide them to click through.
And this all serves as a reminder that winning interactions on Facebook doesn’t have to be complicated.
10. Leverage Your Biggest Advocates
When Facebook announced they’d be showing users fewer posts from brands, marketers were understandably upset. Lower organic reach means brands will likely have to spend more money on Facebook Ads to get their content in front of their target audience.
But there’s a way around that—employee advocacy.
Instead of solely relying on your brand page to share your latest content, why not ask your employees to do some of the heavy lifting?
Use an employee advocacy tool like Sprout’s Employee Advocacy platform to curate your latest articles, videos and other content for them. Then, all they have to do is log into their dashboard and they can share the content to their personal Facebook page.
Through Employee Advocacy, you can even add suggested text for your team to use in their Facebook post which makes it super simple for them to just find the content they want to share and publish.
On top of that, they can share it to Twitter and LinkedIn as well.
The best part is employees are ready and willing to share your content. Some of the most common barriers noted in our employee advocacy launch checklist that prevent them from doing so are lack of bandwidth, hesitation and lack of confidence, or simply forgetting. Employee advocacy removes these barriers, making posting more seamless.
And the benefits of advocacy go way beyond just reaching more people. Sure getting impressions is nice, but what you really want is for people to read the articles and engage. According to LinkedIn, employee-posted content gets twice as high of a click-through rate than company-shared content.
According to the Sprout Social Index™, 68% of marketers report their business has an employee advocacy program—and for good reason. Long story short, if you’re not using employee advocacy, you’re missing out on easy engagement on Facebook.
If you’re interested in learning more, check out Employee Advocacy by Sprout.
Do You Have a Facebook Engagement Strategy?
At the end of the day, what matters most is simply having some sort of Facebook engagement strategy. Period.
If you look at the top brands on Facebook, you’ll notice that they’re consistently posting and interacting with followers. On the flip side, dead pages are the ones that simply parrot their own content and make no effort to, well, engage.
The good news? You can start implementing these tips into your Facebook strategy ASAP without lifting a finger.
How to increase fan engagement on Facebook
NAN - article rating
9 Oct 2017
Most businesses prefer Facebook when planning and implementing a social media strategy. While Twitter and YouTube are also big social networks, Facebook provides the richest and most convenient marketing tools. For business marketing, Facebook has tens of thousands of apps to offer.
It’s worth noting that Facebook business pages have been around for almost 3 years, but brands are still learning how to use the social network to the maximum effect.
Three Social Media Marketing Strategies
Research from Buddy Media reveals how brands can create meaningful engagement with their fans on Facebook. Some interesting ways to increase the success of your marketing have been identified. The findings can be applied to a wide range of business categories.
Here are the results of the study:
1. The best time on Facebook
The analysis showed that the best time to publish a post is when the bulk of the fans are not at work. As a rule, this time is between 8 pm and 7 am. Therefore, to increase "likes" and "comments", publish a post during non-working hours.
During working hours, people rarely use social networks.
2. Best day on Facebook
According to the study, most brands post regularly throughout the week.
However, for better interaction, posting on Wednesdays and Sundays is best.
The audience of retail chains prefers to be in social networks on Wednesdays and Sundays
3. Number of posts published during the day
Studies have shown that when publishing messages, first of all, you need to focus on quality, not quantity.
One or two posts posted by a brand in one day get 32% more likes and 73% more comments, compared to three or more posts per day.
If you publish 1-4 posts per week, then you will get more interaction than if you “posted” 5 or more posts
4. Most effective weekly posting frequency
Maximum user engagement is not achieved by posting a large number of posts during the week. Five or more posts per week generates 71% less user engagement than one to four posts per week.
5. Post length
A post under 80 characters gets 66% more engagement than a post with more characters.
Very short posts (between 1 and 40 characters) create the most engagement, getting 86% more engagement than a regular post. But, according to statistics, short messages (up to 40 characters) make up to 5% of all brand messages.
Short posts get more audience engagement than long posts (over 80 characters)
6. Content type
To start a dialogue with the audience, ask questions. While posting questions that contain questions slightly reduces overall user engagement (“likes” and “comments”), this type of post more than doubles the number of “comments” than posts without questions.
If a brand is looking to get “talking” fans, then they should use question posts.
A post consisting of a short question brings maximum engagement
7. Post structure
One of the most underused post creation techniques is one of the most compelling. Research data shows that brand posts using a blank-fill-the-gap strategy (like “I like…”) generate nine times more “comments” than other post creation strategies.
This is a proven strategy for the retail industry, but surprisingly, less than 1% of retail brands use this tactic.
The question that requires filling in the gap brings the most interaction
8. Keywords
When fans want to buy something, they look for a direct offer. The top selling keywords were analyzed to determine which ones get the most user engagement. It turned out that a retail brand post containing keywords like "$ off" and "coupon" gets the most user engagement. Posts containing "$ off" get 55% more audience engagement, while posts containing the word "coupon" get 39% more engagement.% above average post.
And keywords popular among brands like “sale” and “%” have the lowest level of engagement.
Example post containing "$off"
9. Coupon offer
Fans love it when brands offer them coupons. Research data shows that coupons attract 2x more audience for the retail industry.
Even small discounts give 17% more participation than promotions. This proves that fans prefer real cash discounts, even if the actual discount itself is quite small.
People are waiting for similar discount coupons from brands
10. Creating simple posts
Interesting content can be added to all posts in the form of links, photos and videos, given that simple posts give the most engagement to the audience. Word-only statuses get 94% more engagement than the average post.
An example of a simple post with a link and a photo added to it
Not sure which social media marketing strategy is right for you? Try or trust the experience of our seo-specialists, they are in touch!
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full step-by-step guide to page promotion
On March 4, 2022, Roskomnadzor decided to block Facebook, and on March 11, 2022 - to block Instagram.
If you are in Russia, most likely, both social networks are currently unavailable to you.
But we have some useful material for you.
(For those who have social networks working - the text of the article is below, under the list of links)
Telegram:
guide
"VKontakte":
How to create a group or public "VKontakte": the most complete guide
VKontakte promotion: a large selection of tips and services
VKontakte targeting: a complete setup guide
Yandex.Zen channel for small businesses: how it is useful
How to write a selling article for advertising in Zen
8 myths about Yandex.Zen for business
Updated by Daria Rakova.
How to increase the number of Facebook page fans? How do you get them to interact with you? How to turn these people into clients and buyers? Read this step-by-step guide or contact TexTerra for SMM promotion right away. We help to stand out from competitors and fall in love with the target audience.
Table of contents:
Page design
Cover and Avatar
Address
Template and target button
Information on page
Content
Publications with video
Facebook Stories
Promotion and analytics
Information in other social networks and services
Communication on Facebook
Invitations
Automation
Shop
Reviews
Contests
Targeted advertisement
Partnerships
Page statistics
other advice on promotion on Facebook
Additional capabilities
guest post or article
Live
OFINARIC COLUCTION
Gradually
Table of contents:
Page design
Cover and avatar
Address
Template and target button
Information on page
Content
Publications with photo
Publications with video
Facebook Stories
Promotion and analytics
Information in other social networks and services
Communication on Facebook
Invitations Automation
Reviews
Contests
Targeted advertising
Affiliate placements
Page statistics
Other advice on promoting on Facebook
Additional capabilities of
Guest post or article
Live broadcasts and webinars
OFLINE-Passing
Page
Cover
- Static avatar
- Animated cover or video blog
- Animated avatar
- Make a rough content plan. Users love content that is both useful and entertaining. Announce new blog posts, post high-quality infographics and videos, and start interesting discussions. Not enough ideas? We have as many as 96. Choose the most suitable for your industry.
- When posting, keep Facebook in mind. In the video below, we talk about the four main features of the social network:
- Use quality branded images. Beautiful visuals with your company logo will help create a unique style and make the brand more recognizable and professional.
- Post regularly. It is impossible to say exactly what frequency of publications will be optimal. It is worth experimenting with the time and frequency of publications in order to identify the best option in a particular case.
- Encourage your audience to publish posts mentioning you or your company using a topical hashtag - this way you will collect high-quality UGC over time.
- Highlight your best posts . The posts that get the most likes and reposts should be in the most visible place so that those who have not yet viewed them do so as soon as possible. To pin a post to the very top of the feed, click on the arrow in the upper right corner and select the "Pin to Top of Page" command.
- The inner life of your company. Show your corporate events, employees, their jobs.
- Discounts, promotions and promo codes.
Stories on Facebook are available 24 hours, just like on other social networks. Encourage your audience to take advantage of a great offer here and now. - Polls. With Polls in Stories, you can find out what users think about your company and much more.
- Link the group and page. This will increase the reach and engagement of both sites. You will also be able to manage the group, create publications and communicate with members both on your behalf and on behalf of the page. If anything, you can untie the group at any time.
- Link your Instagram profile to your Facebook business page. This will allow you to run Insta advertising campaigns (they are launched using Facebook Ads Manager) and collect accurate statistics on them.
- Give a link to your page in the description of other accounts in social networks , and on your Facebook page, give links to your VKontakte, Twitter, Youtube, etc.
- Add a link to your page in your email signature. To do this on Yandex mail, go to "Settings" - "Personal data, signature, portrait".
- Promote your page in the newsletter. If you run a newsletter, tell your subscribers about your Facebook page and why they should subscribe to it. If you don't have a mailing list yet, start building a base for it. You are ignoring one of the most powerful traffic and lead generation channels.
- The last tip in this section: recommend your page on all social networks where you have followers! Sometimes giving a link in the description is not enough. You need to encourage the audience to follow it.
Make a post about why your VKontakte followers should join your Facebook page. It is clear that since they read you on VKontakte, most likely it is more convenient for them, but you may be of interest to a small part of the audience. - Leave useful and thoughtful comments on other people's publications . Try to make users want to view your profile and go to the brand page.
- Mention other users in your posts. When you mention people with the @ symbol, there's a good chance your post will be featured in their feed. Most Facebook users have this feature enabled by default, but even if not, the person will look at your post and decide whether to publish it on their page or not. And if he decides to publish, you will get the attention of his audience.
- Invite friends to like your page.
When you are just starting to develop your Facebook page, you can not neglect any of the methods to increase the number of likes. - Send invitations to new friends. Every time a new person is added to your friend, send him a message that reads something like this: “Hi.
Thanks for adding me as a friend. If you are interested in [insert your topic], join my page. Every day I publish there the most interesting and useful content on the topic. Here is the link - [link to your page]. Come in :)". - Invite people from your phone or email contact list. It doesn't matter who these people will be: your clients, pen pals or just passing acquaintances - invite everyone to become subscribers to your page (if they refuse, it's okay, you have to start somewhere). Invite people to your page no more than once, so that the invitation does not look like spam.
- start with the goal of the competition, and then think over the mechanics;
- raffle something valuable and directly related to the brand;
- carefully think over the idea of the contest and link it to the newsbreak;
- draw up the official rules of the contest;
- record the summing up on video and post it to the public;
- hold contests regularly, alternating mechanics.
- Write an article on your website called "10 Reasons to Like Our Facebook Page".
Accompany each item with a screenshot to prove your point. At the end of the material, do not forget to link to your public and come up with a catchy call to action. - Add the Page plugin to your site. "Page" allows visitors to see your news feed directly from the pages of the site. Installing it is very easy. All you need to do is: select the desired settings, copy the code and paste it on your site.
- Pin the bar Hello Bar at the very top of the site. This is a shareware service that can increase the likes of your articles. To do this, go to the main page of the service, add your site and select the Social Engagement goal.
- Create creative polls, contests and quizzes. Engage with your audience at all levels.
- Give discounts for likes.
Facebook Coupon App and Social Offers will help you with this. The first allows you to create personalized discount coupons that are activated with a like. The second activates the discount after a certain number of people join the promotion. Both applications are paid, but there is a free trial period that can be requested from technical support. - Offer quality content for likes. Use the method described at the very end of this article. Only instead of the "Tweet" button, set the "Like" button. This can be done using the Viral Lock service.
- Promote your page at an industry event in your market . If you are an expert in your field, you are likely to speak at industry conferences and seminars from time to time. Use this opportunity. Make a beautiful banner or print brochures describing your company and don't forget to add a link to your Facebook page there.
- pages are not only the face of the brand, but also an excellent platform for advertising.
On it, you can promote your products and services, invite subscribers to webinars and conferences, and much more. To understand how to format it correctly, look at an example. An advertising offer can be placed both on the cover itself and in the description for it, because the user will see it as soon as he clicks on the cover
Another point worth paying attention to is the quality of the cover. As you can see, there is no blur in the picture above. To achieve this result, you need to create an image of at least 820 by 312 pixels in PNG format. We recommend using images b or in a larger size (for example, 1702 by 630 pixels) so that when opened on monitors with a higher resolution, the images are large and look good.
This is how the small cover (851 by 315) looks like on a large screen with a resolution of 1920 by 1080 pixels:
There is a lot of black space on the sides. The picture looks small
And this is how the big cover looks (1702 by 630) on the same screen:
There is almost no black space on the sides.
The picture is big. It's easy to view
Once you've set your group's cover, be sure to check out how it looks on a mobile device. Anything larger than 640 by 360 pixels will be clipped.
The size of the avatar must be at least 170 x 170 pixels (128 x 128 for smartphones). As in the previous example, you can upload a larger image so that it is larger and of better quality when opened.
This screenshot has a 1290px x 1290px avatar open. Monitor resolution 1920 by 1080 pixels
Animated covers on Facebook can currently only be created on business pages. This feature is not yet available on the personal page.
The video must be between 20 and 90 seconds long and at least 1250 x 312 pixels in size. The recommended size is 820 x 462 pixels. It is best to use video with a resolution of 1250 x 463 pixels and an aspect ratio of 2.7.
You can change the size of the finished video using the online editor.For example, Resize-Video.
To make an animated cover, go to the company profile, click on "Edit" and then "Select video". The video must be uploaded to the library on the page in advance.
Select the desired video in the pop-up window.
Making an animated Facebook cover
Then select one of the suggested video thumbnails and click Save Changes.
By the way, the video is playing without sound. Keep this in mind when choosing a video for your cover.
Animated avatar can only be made on the personal page. To do this, you must use the Facebook app for iOS or Android. The algorithm of actions will be as follows (using iOS as an example):
1. Go to your profile and click on your profile picture.
2. Select the "Select photo / video" command.
3. Click the "Use" button.
Animated avatar for personal page
Address
Facebook page address is automatically pulled from the title.
To change the URL, change the page name.
Template and target button
Facebook has special templates for different types of businesses: Services, Company, Sites, Non-Profit Organization, Politicians, Restaurants and Cafes, Shopping, " Public Figures" or "Video Page".
To install a template, go to your Facebook settings, go to the "Templates and tabs" section and select the one that suits you best.
View gallery
Once selected, click "Apply template"
Here's how it's done on mobile: right under the cover, you can change.
To add the first one, click Add Button.
These are the button options for Facebook pages
Each template has one or another button by default, but it can be changed. For example, install a "Call" button so that a person can make a call immediately from Facebook.
Select a country code and enter a number, then click Save
Smartphone users can now call your company with a single tap.
It's fast and convenient.
Mobile users can call, and desktop users can copy the number
All clicks on this button can be tracked in the "Statistics" section. It can also be promoted as an advertising post.
To get more calls, click on the corresponding button in the menu
To view statistics on the button, click "Statistics" in the menu on the left, then "Page Actions". You will see all clicks.
When someone calls you, the information will appear on graph
Page information
The more information you provide, the more professional and credible your page will appear to consumers. Do not neglect this point. Tell everything you can tell, in every detail. Add photos and videos. Complete the services section if necessary.
Ask at least a few of your customers to leave a review about your company. If you don't have a website but have a group, you can enter your Facebook group address in the "Website" line and link them together.
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You can enter a lot of information: title and description of the page, category of services, contact information, opening hours, price range, status (closed or open), Instagram account and location on the map
On a personal page, you can indicate the position and place of work. This is necessary so that users can get to your business page through the profile.
To enter information about your place of work, go to the "Edit profile" section, select "Work" and start typing the name of the page.
Free social media audit
Drawing of 3 places until 24.08. The rest of the participants of the drawing - 50% discount
MoreContent
Page created and designed. It's time to move on to the content.
Publications with photos
Post from the official Visa page
It is desirable that the images for the posts be large - 1200 by 630 pixels for horizontal images and 1200 by 1200 for square ones. This size is needed so that users who use large screens do not experience inconvenience. We already talked about this at the very beginning of article 9.
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This is what an attached post looks like
Posts with video
Video is one of the ongoing trends of every social network. In addition, according to research by Google and Ipsos, 55% percent of users use videos instead of shopping lists when shopping.
Find out which video formats are supported by Facebook here. If you can't post your video, you can fix the problem by reading this article.
The video format tramples everything else in B2C and B2B. "Read" and "photos" - the last century
When publishing a video, do not forget to check "Show on Facebook Watch" so that yours is displayed not only on your page, but also in a special separate tab on Facebook.
This is how the Facebook Watch feed looks like
Important! The Watch section only shows videos from verified Pages and Profiles, and Pages and Profiles with more than 5,000 followers.
Read more about Watch in the Facebook guide.
Facebook Stories
Don't forget Facebook Stories. Here are some headings for Stories.
This is what the page looks like when the story is posted on it:
You can share the story both in the profile and on the company page, but only through the application for iOS or Android.
In the story, you can place a text publication, music, video boomerang, poll, photo and video taken with the front camera (section "Selfie"), as well as "Mood" - a section in which you can select a ready-made thematic GIF.
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To post a story, click "Add Story" under your profile or page photo, then select a post type0004
Promotion and analytics
Information in other social networks and services
Your content is great.
It's time to share it outside of the Facebook page. If you have accounts on other social networks, be sure to give them information about your Facebook page and vice versa.
Header
This is what the page-linked group would look like:
Instagram promotion* in 2021: the most detailed guide
We link to our Facebook page in the YouTube channel header
Enter the required information, format and save.
Setting up a signature in Yandex.Mail
Signatures in other mail services are set up in approximately the same way.
Communicate on Facebook
This is what a user mention on Facebook looks like
Book: 100+ Internet Marketer Hacks
Invitations
Invite your friends to like your page. To do this, click on the button with three dots under the cover of the page, select the "Invite Friends" command, check the box next to "Send an invitation to Messenger" (so that the person receives your message personally) and write an invitation that will not cause him negative.
Do you post cool content? Write about it. Do you want him to like the page in a friendly way, and then unfollow when you get a real audience? As you say, there is nothing wrong with that.
Sending an invitation to friends
Someone will ignore your message, someone will enter into a dialogue, and someone will silently like the page.
How to use e-mail for targeting on Facebook, VKontakte, Google and Yandex
To do this, upload your contact list using the Facebook mobile application. Click on three lines, then "Contacts". Recommended friends will appear on the screen, whom you can invite to become followers of the Page.
This is what uploading friends from contacts looks like
Automation
By clicking on the "Message" button, users can write private messages to your page.
Often, many of them hang unnoticed until the moderator visits the page. To prevent this from happening, set up automatic replies. For example, you could write the following: “Thank you for writing to us. We will respond within a day." Then the user will not expect a momentary response from you and will remain loyal to your company.
"Message" button, through which users can communicate with your company personally
To set up an automatic reply, go to the page settings and select the "Messaging" section.
Go to "Messaging"" title="Go to "Messaging"
In "Messaging" you can set up a greeting, and also see a link to your page in the messenger to insert it on your site, for example.
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Message customization features
To set up automatic replies, click Customize and you will be taken to the Facebook Business Suite, which combines messaging features for Facebook and Instagram business pages.
Then select "Instant Reply" and enter the message you want to send to users after they write to you.
Sending an invitation to friends
In addition to an instant reply, you can also set up an automatic message.
You can set up different types of messages: from a reaction to the fact that your page is recommended / not recommended, to a list of frequently asked questions
The algorithm for setting up all types of messages in Facebook Business Suite is approximately the same.
Depending on how quickly you respond to user messages, your page will display information about how much you respond on average.
Install the Facebook Business Suite app on your smartphone so that users can see that you are responding quickly. So you can track messages to all your accounts in one place and quickly respond to them.
Facebook Business Suite interface
In addition to viewing and replying to messages, Facebook Business Suite allows you to post, schedule Instagram posts, and even promote your page.
Shop
If you choose a template that has a Shop tab, you have the option to add your products to your Facebook page and tag them in the post.
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When you go to the "Shop" tab, we see the products of page
If you click on a product, Facebook will offer to place an order on the site.
Any of the products can be added to publications. To do this, you need to click on the appropriate button and publish the entry:
As a result, it will look like this:
Reviews
In addition to calls to action in publications, you can (and should) encourage users to leave reviews on your Facebook page.
Get your customers to be honest about their page experience so that potential customers can use reviews to guide their selection.
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This is how testimonials will look on your page. Don't Forget to Answer Them
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Contests
An interesting contest will increase both the reach and engagement of your page.
If you try hard, then the number of subscribers / fans.
Here are some tips for running Facebook contests:
Facebook contests are similar to contests in other social networks
Targeted advertising
You can also increase your audience reach with Facebook ads. Click the "Promote" button on the main page, then select the purpose of the publication.
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You can promote both individual posts and the entire page
You can promote a page on Facebook and Instagram if the desired target audience lives there.
To do this, you need to create an advertising campaign in Ads Manager, select the goal, the page you want to advertise, click "Manual placements" in the settings and leave a checkmark only in the "Instagram" line.
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This is how you can set up ads that will be shown on Instagram
Properly set up advertising in social networks can significantly increase sales. In our TeachLine training center, teachers from TexTerra teach not just the mechanics of working with cabinets, but the generation of effective campaigns from the moment an advertising idea is created to analytics. You can read more about the course here.
Partner placements
Contact the admins of other publics on Facebook and agree on co-marketing. Let them recommend your page to their followers, and you recommend them. The same can be done with the mailing list, if you have approximately the same number of subscribers, and with any other traffic acquisition channels.
Page statistics
Promotion without analytics - time and money wasted. Facebook has a lot of data that will help you run your community more effectively every day.
View the summary:
Research your target audience:
Track the growth of the community:
See what type of content is getting the most reach and engagement, and at what time the content is most interesting to the audience:
Click on each of the tabs in the " Statistics". After studying this information, you will be able to create the highest quality content that will receive wide coverage and be in demand among your users.
To get detailed statistics on your page and your competitors' pages, use the services from this article ("Facebook" section).
More Facebook Marketing Tips
Additional Features
Page plugin settings
After choosing a goal, choose a method to achieve it. Best suited Hello Bar
Choose the color and size of the banner (you can choose from ready-made templates), the pages on which it will be displayed, write the text and click Publish Now.
After that, you will be prompted to insert the service code into your site template. Once you've done that, the Hello Bar will work and you'll be able to track your stats.
We encourage users to like articles
You can create a poll to find out the opinion of subscribers on a particular topic. To do this, you need Polls for Pages.
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This is how the poll setup in Polls for Pages looks like. The service is in English, but its interface is intuitive. The survey can be done in Russian or one of the many languages
You can start the quiz using Quizzes for Pages. The setup algorithm is similar to Polls for Pages. After creating a quiz in the app, you can either install it on the page (if you have more than 2,000 likes) or link to it in the post.
This is how the quiz will look on a page with more than 2,000 likes
The user tweeted the article and only then got access to the desired material. The same can be done with Facebook
Guest post or article
To get even more people to know about your page, write an article on a popular resource. Instead of linking to your site, ask the site owner to add a link to a Facebook page. If the site is popular enough, and the readers like the article, you can be sure that there will be a lot of transitions.
katerina Kushnir published an article on our website and in her description provided a link to her Facebook profile. Now we indicate links not in the description of the author, but at the very beginning of the article
Live broadcasts and webinars
If you have a lot of subscribers, you can arrange a live broadcast from your personal account and encourage viewers to subscribe to your business page during the broadcast . To go live, click on the appropriate button in your profile:
To start a live broadcast, click on the "Live" button
Select live broadcast settings, check the picture and sound. If necessary, add a message to your users, and when you're done, click on the "Go Live" button.
Why does business need live broadcasts? 5 Livestreaming Tools
When the broadcast ends, the video will automatically be saved to your profile and will hang there for the whole day. After this time, it will be automatically deleted.
To prevent this from happening (after all, this is useful content, and you can still use it), use the SaveFromNet service. Paste the link to your video into the search bar of this service and click the "Download" button.
A webinar can also help promote a page, since you can verbally recommend your page to people who are loyal to you (after all, they signed up for this webinar, which means they think that they can learn something from you) and immediately give it link.
How to run a webinar: from preparation to the final
Offline promotion
In addition to word of mouth, which can bring the desired audience to your page, there are several ways to get people offline:
