How many instagram users in the uk
Instagram UK Statistics (2022) | Latest Facts and Figures
Skip to contentOur latest 2021 study analyses the most important Instagram stats in the UK.
Instagram UK Statistics 2022Unlike the other titans of social media, Instagram is a new kid on the block. Facebook kicked off in 2004; YouTube followed a year later. The first tweets were way back in 2006. The world would have to wait until 2010 for Instagram to appear on the virtual horizon. Kevin Systrom and Mike Krieger created the app after photo-sharing proved a popular feature of their first app attempt. The result was a runaway success.
Soon everyone was snapping a picture of their brunch or uploading their holiday photos. Is it Instagrammable? became the go-to question.
Success attracts the investment of big tech companies. In 2012, Facebook snapped up Instagram for $1 billion and managed the photo-sharing service ever since. The integration of filters and the famous 1:1 square photo ratio has become synonymous with modern photography, changing the cultural landscape.
By 2020, the app boasted a phenomenal 1 billion monthly active users, with more than 500 million people checking the app daily. Nor does the app’s growth show any signs of slowing down.
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Table of Contents
Key Instagram Statistics for the United Kingdom
- There are an estimated 30.6 million Instagram users in the UK
- 46% of the UK population have an Instagram account
- Across all age groups, 25-34 year olds use Instagram the most in the UK, accounting for a 30.1% share
- Instagram is used by women more than men in the UK. Women account for 57% of usage compared to 42% for men.
- 54% use instagram several times a day
- People spend an average of 32 minutes browsing Instagram each day in the UK
- Instagram generates over £3.59b in ad revenue in the UK
- The USA has the highest number of Instagram users, totalling 280m, compared to the UK which has 30.6m users.
- Instagram is the fourth largest social media site with a market share of 1.
78% - Around 80% of users are looking for inspiration from the businesses and brands they follow
How many people use Instagram in the UK?
According to Statista, in June 2020, Instagram had 30.6 million users in the United Kingdom. That’s up from 24 million Instagram users at the beginning of 2019. Such rapid growth suggests that business is currently surging compared with other social media sites. Around 54% of Instagram users report using the platform several times a day, indicating high-engagement from the userbase. However, the UK ranks as a relatively small proportion of the over 1 billion users worldwide.
What percentage of the UK have Instagram?
Considering there are 30.6 million users of Instagram, with a total population of around 67 million, approximately 46% of the UK have and use Instagram. According to Instagram themselves, about 42% of the UK population are reachable with advertising.
With over 25 million business profiles now active worldwide, the platform has transformed into an advertiser’s dream.
More than 80% of accounts follow businesses, making the app a vital connection between makers and consumers. This trend shows no signs of abating.
How many Instagram accounts are there?
Despite having 1 billion monthly active users and 500 million daily active users, research suggests that 9.5% or 95 million Instagram users could be bots. Collectively, these fake accounts cost the business $1.3 billion in 2019. The figure suggests then that there are 990.5 million accounts.
However, there is a catch. Users can link up to five accounts to their app. The vast majority of users stick with one account. But for businesses trying to showcase different aspects of their brand, many have more than one account. Therefore, calculating the number of accounts is impossible to estimate accurately – Instagram does not release information on the average number of accounts per user.
What age group uses Instagram the most in the UK?
Instagram is overwhelmingly used by younger people.
The largest share of Instagram users was the 25-34 age group, comprising 30.1% of all UK users. 18–24-year-olds were next with 26.1% of the user share. Meanwhile, 45-54 were only 10.5% of users, and the over 65s were a minuscule 2.5%.
Suppose Instagram follows the trends of other social media platforms. In that case, we can expect the older generations to adopt the app after growth amongst the younger market stagnates.
What gender uses Instagram the most in the UK?
Unlike many other social media sites, where men hold the numerical advantage, the Instagram userbase is female-led.
The gender split seems to be becoming more pronounced. In early 2020 the split was only 54% females to 46% males.
Now, around 57% of all users are female, with 42% being male. Both genders showed a similar distribution amongst age groups. However, the single biggest age-gender demographic was women aged 25-34, comprising 16.3% of all users.
Interestingly, worldwide the split is less obvious.
In the US, males lead age groups 18-24 and 25-34. Whereas in all age groups over the age of 35, women are the majority. Despite this age-gender split, women use the platform marginally more in the US, with a 51% hold.
How long do people spend on Instagram in the UK?
In the UK, 54% of Instagram users were found to use the platform several times a day. A further 12% used Instagram only a few times a week. In recent years, the trend has been for increased usage, with a little under half of all users reporting using the app a lot more in the past year.
Worldwide, on average, Instagram users spend 32 minutes per day on the app. But that depends on the age group in question. Under 25s spend more than 32 minutes per day. Whereas 25s and over, spend more than 24 minutes per day. For children in the UK, the average time spent is far higher. Children spend 48 minutes per day surfing Instagram, compared to 39 minutes on Snapchat.
How much ad revenue does Instagram generate worldwide?
In the UK, social media advertising constitutes £3.
59 billion per year. That’s around 23% of the total digital ad spend. However, year on year, the social media ad spend is increasing. The percentage-spend on Instagram is unknown. However, in the US alone, Instagram generated $12.32 billion in 2020, with an expected $15.65 billion growth in 2021. Worldwide, Instagram made $20 billion in ad revenue in 2019. That was more than a quarter of Facebook’s total earnings, proving the 2012 investment to be a lucrative choice.
Which country uses Instagram the most?
The home of Instagram, the United States, is the biggest Instagram market, with over a tenth of all users – 140 million users as of October 2020. Next up was India with 120 million users, followed by Brazil and Indonesia with 95 million and 78 million users, respectively.
The UK is ninth on the list worldwide, but aside from Russia, it leads European use. Germany and Italy are the next most popular European markets, with 25 million and 24 million apiece.
Surprisingly, the country with the highest Instagram percentage reach is Kazakhstan, with 72% of the country using the app.
Brunei follows them at 71%, and Iceland at 67%.
What percentage of the world uses Instagram?
With the global population clocking around 7.8 billion people and over 1 billion monthly users, around 12.9% of humanity checks their profile monthly. Their monthly user base is equivalent to the total population of Europe and North America combined. To put that in perspective, of the world’s 3.8 billion active social media users, around a quarter use Instagram monthly, with around 22% of the world’s internet users on the platform.
Who is the number 1 most followed person on Instagram?
The single most followed person worldwide is Cristiano Ronaldo, the Portuguese footballer, with 256 million followers. Next up is singer and actress, Ariana Grande with 217 million followers. Third place is taken by Dwayne “the Rock” Johnson, former wrestler and movie star, with 213 million followers.
The most popular Instagram account is, however, Instagram itself.
It has a staggering 369 million followers.
Meanwhile, in the UK, David Beckham was the most followed Instagram star with 50.6 million followers. Former Harry Potter actress Emma Watson had 47.8 million followers. The actress and model Cara Delevingne bagged bronze with a respectable 41.5 million followers.
Brands are often less popular than influencers themselves. However, Nike tops the lists with 90 million followers. Victoria’s Secret has 68 million followers, and Huda Beauty has 38 million followers. Showing, once and for all, the dominance of fashion and beauty on the platform.
Who or what is the most liked Instagram post?
The world’s most-liked Instagram picture is… an egg? That’s right, the world record egg from early 2019 has an incredible 54.8 million likes.
View this post on Instagram
A post shared by Eugene | #EggGang (@world_record_egg)
Before passing in May 2018, XXXTentacion posted his last message, gaining 22.
9 million likes. Finally, in third place is unsurprisingly, the King of the Platform himself, Cristiano Ronaldo, whose post in remembrance of Diego Maradona racked up 19.8 million likes.
Sources
https://www.statista.com/topics/3438/instagram-in-europe/
https://www.statista.com/statistics/578364/countries-with-most-instagram-users/
https://blog.hootsuite.com/instagram-statistics/
https://napoleoncat.com/stats/instagram-users-in-united_kingdom/2020/12
https://www.avocadosocial.com/latest-social-media-statistics-and-demographics-for-the-uk-in-2019/
https://www.oberlo.co.uk/blog/instagram-stats-every-marketer-should-know
https://sproutsocial.com/insights/instagram-stats/
https://www.omnicoreagency.com/instagram-statistics/
https://www.statista.com/statistics/1018012/instagram-users-united-kingdom/
https://techcrunch.com/2017/11/30/instagram-25-million-business-profiles
https://napoleoncat.com/stats/instagram-users-in-united_kingdom/2020/12
https://technology.
onehowto.com/article/how-many-instagram-accounts-can-you-have-12791.html
https://backlinko.com/instagram-users
https://www.statista.com/statistics/611311/frequency-of-instagram-use-in-the-united-kingdom-uk/
https://www.emarketer.com/chart/224450/how-has-uk-usage-of-facebook-instagram-snapchat-changed-past-year-of-respondents-june-2018
https://www.elitedaily.com/social-news/youll-shocked-find-much-time-spend-instagram-day/2034582
https://becoming.instafamous.pro/spending-time-on-instagram/
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https://www.theverge.com/2020/2/4/21122956/instagram-ad-revenue-earnings-amount-facebook
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wikipedia.org/wiki/List_of_most-liked_Instagram_posts
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https://www.cosmopolitan.com/uk/entertainment/a35089309/most-liked-instagram-photos-2020/
Tom Bendix2022-01-04T11:06:11+00:00Go to Top
25+ Impressive Instagram Statistics for Brands and Users [2022]
We think it is safe to say that almost everyone has heard of Instagram. After all, this photo and video sharing social media platform has over 1 billion monthly active users across the world.
But have you ever wondered how many people have Instagram in the UK? Or how it can help you grow your small business? What about how many people shop on Instagram?
The answers to these questions and many more can be found in our Instagram statistics, so make sure you keep reading.
The Most Important UK Instagram Statistics to Know in 2022- There were 34.
6 million individuals who use Instagram in the UK. - 52% of Instagram users access the site through their smartphone.
- 25 to 34 year-olds are the most numerous Instagram users.
- 97% of UK influencers are active on Instagram.
- Dua Lipa has over 86 million followers on Instagram.
- 80% of users follow brands or businesses, UK Instagram statistics reveal.
- 55% of marketers plan to use Instagram for influencer marketing.
- Instagram revenue in the UK stands at £3.59 billion.
- Instagram Stories from businesses are viewed the most.
- Instagram has 7x higher engagement than Facebook.
(Statista)
According to Statista, 34.6 million individuals used Instagram in the UK in May 2022 alone.
That is over thirteen million more since March 2019 when Instagram saw the biggest drop in the number of users — from approximately 24 to 21 million.
(DataReportal)
Judging by DataReportal’s 2022 report, the number of Instagram users in the UK translates to 46.5% of all adult British internet users. Instagram is significantly lacking behind WhatsApp in terms of reach, but far ahead of Twitter (31.2%) and Snapchat (30.8%).
3. Instagram is the most popular social platform in the UK among 16-24 year olds.(Ofcom)
This photo and video sharing platform is the highest used social media platform by 16 to 24 year olds in 2022 with 81%. Snapchat and TikTok follow behind with 72% and 61%, respectively.
4. 52% of Instagram users access the site through their smartphone.(Ofcom) (DataReportal)
Considering that 92% of people in the UK own a smartphone, the widespread usage of mobiles to access social media should come as no surprise.
As per UK Instagram usage statistics, over half of Insta-users in the UK access the site through their mobile. Most of them (61.1%) use iPhones, while 42.1% use Android devices to log onto the site.
(Statista)
In 2022, the biggest share of Instagram users is made up of people between the ages of 25 and 34, at 30.8%. Right after them are users aged 18 to 25 (23.9%). The smallest share of people using Instagram, however, are adults over 65 years of age with 2.6%.
6. Instagram is the fourth most popular social media site among teens and young adults in the UK.(DataReportal)
In DataReportal’s 2022 Digital report, 56.3% of respondents aged 16+ stated they use Instagram regularly, which was at fourth place behind WhatsApp with 74.8%, Facebook at 73.5%, and Facebook Messenger at 58.5%
7.
How many Instagram users in 2022 are women?(NapoleonCat) (Statista)
55.5% of people who go on Insta are female, and 44.5% are male, making women the majority of Instagram users. Gender demographics are similar across most social media networks in the UK. In fact, with the exception of Twitter and Linkedin, all social networking sites in the UK have more female than male users.
8. Instagram is more popular among higher earners.(Statista)
Who uses Instagram the most in terms of annual income?
Reports found that 52% of UK online adults earning over £48k a year were Instagram users, the highest of all income groups. By contrast, only 38% of those with an annual income lower than £14,000 used Instagram in 2018.
Instagram Influencer Stats and Facts9. David Beckham has over 74 million followers on Instagram.(SocialBlade)
With over 74 million followers, David Beckham is at second place as the one of the most followed British celebrities on Instagram.
Dua Lipa takes the first spot with over 86 million followers. Right behind her is the Harry Potter star Emma Watson with more than 67 million followers.
(Heepsy)
With a 7.2% engagement rate and 3.2 million likes per post, American rapper Travis Scott is ranked number one among the most popular Instagram accounts in the UK. Judging by Instagram follower statistics, actress Dove Cameron comes next with 2.2 million likes, while singer and songwriter Shawn Mendez, with 2.1 million likes per post, is third on the list.
11. 86% of bloggers and influencers use Instagram as a sharing platform.(Statista)
Chosen by 86% of respondents in a 2020 Statista survey, Instagram is the second most commonly used platform by influencers and bloggers to share and promote content. Blogs take the first place (used by 97% of respondents), while Twitter, preferred by 80%, is ranked third.
(Business of Apps)
According to Instagram facts and stats by Business Of Apps, 97% of British influencers are active on Instagram, opposed to the USA and Germany, where influencers are 100% active.
However, when it comes to user interaction, a survey from the UK, US, and Germany reveals that 94% engage with influencers on the platform on a weekly basis.
Brands Using Instagram13. 80% of users follow brands or businesses, UK Instagram statistics reveal.(HostReview)
A large proportion of UK individuals on Instagram use this social media platform to follow various brands and businesses, emphasising the value this site has to marketers. Companies can use Instagram to promote specific products and engage users to boost sales and increase brand awareness.
14. 53% of small businesses in the UK consider Instagram a valuable tool for business growth.
(Digital Matchbox)
Over half of small business owners in the UK see Instagram as a tool for growing their business. What’s more, Instagram facts and figures show that one in three owners of small businesses in the UK declare that the site has helped them get noticed and increase their profits.
15. 25% of Instagram users aged 16-24 think that Instagram influencer marketing will lead to purchases.(Business of Apps)
Instagram statistics from the UK, US and Germany indicate that 11% of users believe the site’s influencer marketing will increase online shopping. Younger generations are even more convinced of this; a quarter of 16 to 24-year-olds think influencer marketing on Instagram is very likely to result in more purchases.
16. Instagram Stories from businesses are viewed the most.(BigCommerce)
A comprehensive survey carried out in Brazil, Indonesia, the US and the UK says that one in three of the most-viewed Instagram Stories come from businesses instead of individuals.
On top of that, over one in three respondents became more involved in a brand or product after they saw it in Instagram stories, stats report.
(Marketing Dive)
Roughly 39% of Brits aged 16 to 24 who shop online use Instagram Shopping. The number of people who use Instagram Shopping declines with age, though. Namely, 34% of the shoppers aged 25 to 34 use this service, as do 21% of those in the 35-44 age group. Represented only with 8.4%, UK Instagram statistics suggest that shoppers between 45 and 55, barely use Instagram Shopping.
18. Influencers can earn up to £32,000 a year, or the same amount as the UK’s average salary.(Inzpire)
Suppose Instagram influencers have around 108,200 followers and create an average of 4 posts and stories a month. In that case, they can earn up to £32,000 annually from business collaborations, which is the equivalent of an average salary in the UK.
(DataReportal) (Social Films)
To get a better understanding of the marketing power of this social media platform in the UK, take a look at the following facts and stats:
- Instagram revenue in the UK stands at £3.59 billion.
- Instagram reports that the platform can reach 31.75 million people with ads. This translates to about 47.4% of the UK population aged 13 and over.
- Instagram’s digital advertising reach has increased by 12.6% in the last quarter.
(Business of Apps)
Instagram marketing stats show that 55% of marketers in the US, UK and Germany intend to use the platform for influencer marketing in 2021. In this regard, Instagram is only preceded by YouTube — 58% of marketers plan to use this site, which is not surprising, given that YouTube is the highest reaching video-sharing platform in the UK.
(Business of Apps)
26% of Instagram users in the UK and the US that use Instagram Live are Millennials and Gen Z. This percentage is much higher than the 11% of Instagrammers who use this feature, Instagram analytics and surveys reveal.
22. 61% of adults in the UK watch a video on Instagram at least once a day.(Ofcom)
Ever since Instagram introduced video sharing, the numbers of people using the site to watch content has increased. In 2019, the share of adults watching videos on Instagram was much higher than YouTube (42%) and TikTok (45%).
UK Instagram Engagement Statistics23. The average Instagram user spends 7.9 hours a month on the platform.(DataReportal)
In 2022, the estimated time Instagram users spent on the platform was almost 8 hours a month, which was the lowest amount out of the other social media platforms.
TikTok is the app with the highest amount of monthly time users spent on it, a staggering 27.3 hours.
(Statista)
A survey involving 60,000 children, aged 4 to 15, tells us that they spend an average of 48 minutes a day on Instagram. This age group spends the most time on YouTube (75 minutes per day) and TikTok (69 minutes per day), thus in terms of Instagram engagement rates, the site is ranked third.
25. Only 3% of Instagram users see this platform as a source for news.(Business of Apps)
It seems that news is not the answer to the question: why do people use Instagram?
UK Insta-users are ranked at the bottom with only 3% of the overall population getting news from this social networking site, unlike Turkey, where 41% of the people turn to Insta for news.
Getting updates and the latest information from this photo-sharing site is more prevalent among younger generations, though — 24% of UK users aged 18-24 use Instagram as a news source.
(Later)
Want to get more than the normal engagement rate and average likes on Instagram in the UK? According to a survey among thousands of Instagrammers, the best time to post is between 9 am and 11 am on Wednesdays. If you’re set on posting during weekends, research advises doing so between 7 and 8 pm on a Saturday, or from 7 am to 8 am on Sundays.
Instagram vs Other Social Media27. Instagram ranks second on the Google Play store in the UK.(Statista)
The most downloaded social media app on Google Play store in 2020 was TikTok with an impressive 219.9 thousand downloads, UK social media statistics for 2021 indicate. Instagram is positioned second, with approximately 132.2 thousand downloads.
28. Instagram has 7x higher engagement than Facebook.(Netimperative)
It seems like Instagram remains the leading social media platform for interactions in the UK with 7-times higher engagement than Facebook.
Still, brands tend to prefer Facebook. Research shows that the 50 most prominent profiles on both platforms post nearly 60% more content on Facebook.
From sharing and following your favourite brands to shopping and growing your small business, these Instagram statistics show that there is no limit to what you can do on this social media platform.
We hope that our selection of Insta facts and statistics helped you learn more about this photo and video sharing service so you can start using it to your advantage.
As a writer for Don’t Disappoint Me, my job is to collect relevant key information and interpret it into a wide range of content. I also have an MSc in Marketing, so I am always trying to expand my knowledge and discover new and exciting areas of digital marketing, SEO and web traffic building. I am a nature enthusiast, so when I’m not researching and analyzing, I love to go hiking with my dogs, camping, or snowboarding. I am a bookaholic as well and have an ongoing obsession with crime TV shows and movies.
How many people are registered on Instagram - Dudom
The number of users on Instagram is already more than 1 billion. Such data was obtained at the beginning of 2019. Every year, the audience of the social network is growing, the number of business accounts is increasing.
How many Instagram users in the world
The number of 1 billion takes into account not only active users, but also generated pages, abandoned, but not deleted accounts. Every day, the application is visited by 500-600 million people from all over the world.
According to the statistics, the most active country with the most posts and the most actions per second is the USA. India is next.
The top 10, according to Statista, includes:
- USA - 120 million users.
- India - 75 ml.
- Brazil - 69 ml.
- Indonesia - 62 ml.
- Turkey - 38 ml.
- Russia - 37 ml.
- Japan - 27 ml.
- UK - 24 ml.
- Mexico - 22 ml.
- Germany - 20 ml.
The number of Instagram users since 2010 has grown rapidly in 4 years. At the start, the product did not attract potential customers and was advertised little.
Number of Instagram users in Russia
Russia moves from sixth to fifth place, often losing its audience. Statistics show that in the Russian Federation a large share of activity falls on female profiles (77%) and 23% male profiles out of 37,000,000 users.
Active regions where requests to the social network are often received are Moscow and Sevastopol. Further - the Kaliningrad region and the Krasnodar Territory. By the same principle, business profiles and accounts of authors are calculated. In Moscow and the region, the number of authors from the total population is 37%.
Unlike Instagram users in the world and European countries, the social network in Russia and the CIS countries competes with Odnoklassniki and Vkontakte.
Less popular are Facebook and Twitter, but Instagram is the third largest among these sites.
How quickly the number of users on Instagram has grown
Using infographics, you can calculate the periods of ups and downs in the promotion of the social network.
Active audience growth began in 2015, when the application reached more than 500 million. The increase from 400 to 600 meant that it was due to advertising of business accounts and the emergence of additional features. For example, work with personal messages. Instagram Direct has replaced instant messengers and the exchange of personal letters in other social networks.
In 2017, Stories were offered to the audience, regularly shared by 500 million users. That is, almost every member of the social network daily publishes something in temporary Stories.
How many users are registered on Instagram - you have probably asked this question more than once. Curiosity is not a vice, and if you regularly post on your favorite social network, you will probably be interested in facts and statistics about it.
Everyone is saying that Instagram is one of the most popular applications today, the number of users in the world, and in Russia in particular, is constantly increasing, the rating is growing, and the efficiency of work on Instagram too. But all these are long and general phrases. And today we will give real numbers, according to the latest data.
Do you know when is the birthday of your beloved Instagram, the app you start your morning with and wish the whole world a good night? The project was launched in 2010, on October 6th.
And here is the very first picture posted online by Kevin (the same Kevin Systrom, one of the founders of Instagram).
By the new year 2011, the number of accounts created in the social network has exceeded the first million. Six months later, in June of the same year, this figure increased to 5 million.
Then the number of users began to grow simply rapidly:
- September 2011 - 10 million profiles on Instagram;
- March 2012 - more than 30 million.
The next significant date in the history of Instagram is April 9 of the same 2012. For $ 1 billion, the social network becomes the full ownership of Facebook. In the vastness of the Russian Federation, the application gains popularity only in 2013. In October of this year, an advertising campaign is being held for a limited circle of users; the network has been open to the general public since 2015.
You can find out what the acquisition of Instagram by Facebook gave users from the article “Peculiarities of working on Instagram through Facebook”.
This is how a person works: it is always curious to know who, when, where, and – most importantly! – how much money he spent. So, the first funding for the creation of the project was received by Mr. Systrom in March 2010 in the amount of 500 thousand dollars. Patrons were Baseline Ventures and Andreessen Horowitz.
Less than a year has passed. And already in February 2011, Instagram proudly announces solid income from numerous investors - Benchmark Capital, Jack Dorsey, Chris Sacca (through the LOWERCASE Capital fund) and Adam D'Angelo.
In total, about 7 million of the same “green” ones were received.
In 2015, mobile ad revenue for Instagram was $595 million - you can calculate the app's ROI for yourself, the numbers are impressive. According to experts, Instagram in 2017 will receive about 2.8 billion dollars from global advertising.
Well, now about the main thing - about those who can't imagine a day without a post on Instagram. In total, they are registered per month, according to various sources, from 600 to 700 million worldwide. It is noteworthy that only 25% of users are located in the United States. Other interesting figures and facts:
- In the US, the application is actively used by 31% of the fair sex, and 24% of the stronger sex.
- 30% of Internet users have created accounts on social networks.
- 90% of active bloggers are under 35 years of age.
It's interesting: the brand with the most followers is National Geographic with 68.5 million people.
The account with the most followers is Selena Gomez with over 108 million. What to do, even the cutest animals somewhat lose to the charms of a vociferous black-browed Latin American. See for yourself:
Every tenth person in our country uses the app, that is, about 10% of the population. This is about 14.5 million people (according to some sources, more than 20 million). The maximum popularity of the application and user activity was noted in Moscow - here every fourth resident is registered on Instagram. In St. Petersburg - every fifth. On average, bloggers access the social network 16 times a day, or every hour. And let parents no longer ask what their 15-year-old daughter is doing yet - it was once simple.
Over 40 billion photos have gone into the public domain over the life of the app. Approximately 80 million pictures are published every day, some of them receive more than 3.5 million likes. Every year the number of active accounts doubles. The number of inactive (fasting no more than once a month) is 29%.
Fake Instagram accounts (bots) do not exceed 9%.
And a little more interesting:
- in the first day after the launch of the new video publishing function, more than 5 million videos were uploaded;
- Clarendon - the coolest filter according to users around the world;
- Pizza is the coolest food to post on Instagram, followed by sushi and bloody steaks.
Half of all posts are decorated with emotions, and the Finns like to add them the most - maybe the climate is taking its toll. The most popular - well, of course a heart! And so be it, let love and beauty reign, if not in the real world, then at least in the vastness of Instagram.
Believe it or not, people started taking photos before Instagram. And even shared photos before his appearance 😉 . Thanks to its eye-catching filters, easy distribution method, many people soon began to enthusiastically post their selfies, food, and other daily events.
Now that millions of users use Instagram every day, there are enough statistics and facts about the use of the social network, and how popular it is now. I searched all over the Internet, used various services to get latest Instagram data . I hope they surprise you too.
In this article you will learn:
- A bit of Instagram history;
- Financial indicators;
- Instagram user data;
- Activity data;
- Use of emotions in posts;
- Network marketing statistics.
Instagram was launched on October 6, 2010.
By December 2010, Instagram had one million registered users. In June 2011 - already five million. By September, that number had doubled, and by March 2012, the number of users reached nearly 30 million.
Above (photo) is the first posted photo on Instagram. It was published by Kevin on July 16, 2010.
The social network Instagram was bought by Facebook on April 9, 2012 for $1 billion.
At the time, Instagram only had 30 million users.
In the CIS countries (Russian-speaking) began to become popular since 2013.
Instagram announced advertising for a narrow range of brands in its network in October 2013, but did not open it to a wide range of people until September 2015.
On March 5, 2010, while working on the Burbn app (a pre-Intsagram project), Systrom secured $500,000 in funding from Baseline Ventures and Andreessen Horowitz.
Instagram founders Kevin Systrom and Mike Krieger
Josh Riedel joined the team as community manager shortly after the app's release. Shane Sweeney joined the team in November 2010 as an engineer, and in August 2011 Jessica Zollman joined as an IT community evangelist.
On February 2, 2011, it was announced that Instagram had raised $7 million from various investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through LOWERCASE Capital) and Adam D'Angelo.
In 2015, mobile advertising on Instagram generated $595 million in revenue.
In 2017, Instagram's global mobile advertising revenue is projected to reach 2.81 billion evergreen dollars.
Instagram currently has over 600 million monthly active users.
75% of Instagram users are outside the US.
Instagram popularity by region (darker - more popular)
Instagram is used by 31% of American women and 24% of men.
Over 60% of users use Instagram daily, it is the second most used social network in the world after Facebook.
30% of Internet users are registered with Instagram.
90% of Instagram users are under 35 years old.
The brand with the most National Geographic followers, with over 68.5 million followers.
An interesting article on the topic. Ways to view statistics on Instagram - of any account (and other possibilities).
More than 40 billion photos have been shared on Instagram.
Over 3.5 billion likes daily.
On average, over 80 million photos are published per day.
The number of active users has doubled in the last two years.
The Selena Gomez account has the most followers, with over 108 million.
Her photo is currently the most popular on Instagram. Over 6.4 million likes.
Research has shown that about 8% of Instagram accounts are fake (bot accounts).
Even after the study, it became known that about 29% of accounts are inactive. That is, they publish photos or videos once a month or even less often.
When Instagram added the ability to post videos, over 5 million videos were posted in the first 24 hours.
The most popular Instagram photo filter in 119 countries is Clarendon.
We all know that users often post food on Instagram. The most popular food on Instagram is pizza, followed by sushi and steaks.
Using emojis on Instagram
About 50% of texts on Instagram around the world contain emotions (emojis).
Finnish users use them the most (in 63% of posts), in some other countries:
- France 50%;
- UK 48%;
- Germany 47%;
- Italy 45% ;
- Russia 45%;
- Spain 40% ;
- Japan 39% ;
- USA 38% .
The most popular emojis on Instagram are:
For marketers, such “emotions” are an additional signal for a more accurate understanding of the audience.
48.8% of brands are on Instagram. By 2017, according to forecasts, their number will grow to 70.7%.
Brands that are in the TOP 100 brands in the world, 90% have their own Instagram account.
96% of US fashion brands are already on Instagram.
Not counting China, about 50% of Instagram users test products on the social network.
Brand engagement is 10 times higher on Instagram than on Facebook, 54 times higher than on Pinterest, and 84 times higher than on Twitter. Such a high level of involvement (Er) is shown by statistics on Instagram.
More than a third of Instagram users have used their mobile phone to buy a product online - an average of 70% more than non-Instagram phone users.
On average, 75% of Instagram users take an action, such as visiting a website, after viewing a promotional post in their feed.
32% of American teens have listed Instagram as the most important social network, more than any other social network.
Non-branded content posts get 56% more engagement on average.
Posts with at least one hashtag get 12.6% more engagement.
And posts that include location get an average of 79% engagement.
Instagram photos get more engagement than videos.
On average, post engagement increased by 416% in two years.
70% of the most used hashtags are branded.
Some more interesting statistics
Photography as a genre has changed dramatically since its inception. Now more photos are published every 2 minutes than during the 1800s .
On average, about 10% of all photos of all time were published during the past 12 months. As you can see, our appetite for image distribution is growing year after year.
This article uses official sources and materials from Kit Smith.
Today's funny video: A selection of popular videos from the past year.
It became known about 11 countries of the world that most often use Instagram
Digitization 12.2.2022 870
According to a study conducted around the world, the proportion of countries using Instagram was examined. Details below...
Instagram is an application that is constantly used by all segments of the world's population and has begun to attract the attention of all age groups. A study by the German company Statista looked at the use of Instagram in different countries. On the other hand, the app has 1 billion 386 million instant active users.
One of the first names that comes to mind when it comes to social media. Instagram is undoubtedly the only social media platform that almost everyone uses. Instagram started out as a photo-sharing app and has since become a tool for sharing everything from humor to funny cat videos.
While many people have been using Instagram as a "marketing tool" lately, the app is still the "platform" for many to pass the time.
1- India
India, home to 1 billion 38 million people, has 201.1 million Instagram users.
2- USA
The United States is home to 329.5 million people. The number of people who have an Instagram account is 157.1 million.
3- Brazil
Of the 216.6 million people in Brazil, 114.9 million are active on Instagram.
4- Indonesia
Indonesia has 94.2 million active users.
5- Russia
Russia - 60.1 million people use Instagram.
6- Turkey
Turkey - 49 million out of 85 million Instagram users
7- Japan
Japan - 48.
7 million people use Instagram.
8- Mexico
Meksika- 36.3 milyon kişi Instagram kullanıyor.
9- United Kingdom
United Kingdom - 28.2 million people use Instagram.
10- Germany
Germany - 27.7 million people use Instagram the most in Europe.
11- Italy
In Europe, 2nd Italy - 26.3 million people use Instagram.
So, What is Instagram?
Instagram is a photo and video sharing app for smartphones. Need to download. What makes this app so attractive is that you can take great photos by using various filters on photos that you take in an almost normal way.
A simple photo you take can be dazzling with one of dozens of different effects. The satisfaction it generated soon won the hearts of Instagram users.
