How to increase followers on instagram photography page

How to Increase Instagram Followers for Photographers

Despite the rise of TikTok, Instagram still remains the go-to platform for browsing photographer portfolios and connecting potential clients with artists. For our studio, Lin & Jirsa, we try our best to track the source of leads. More and more, our leads are coming directly from Instagram, with about 15 leads (of the 300+ booked on average each year) being traced directly to the social media giant. Of course, there are also the untraced leads that may have originated from IG in addition to the leads that IG may have assisted in convincing and converting. So how does a photographer start building a following? Here are 10 tips on how to increase Instagram followers for photographers.

In this article, we’re going to cover the following tips:

Start with Your Immediate Network
Interact with Your Target Audience
Schedule Your Posts
Post High-Quality Content
Post Consistent Content
Use Your Account Sparingly for Marketing Sales and Products
Don’t Focus All Success on Numbers
Find the Best Times to Post
Integrate with Facebook
Learn How to Use Hashtags, Tagging, and Locations

Note: This article was originally written in 2018, with an update in 2021.

1. Start with Your Immediate Network

Nobody likes to drink at an empty bar. While you never want to be “that annoying friend” that continually markets his business to his friends, a subtle follow request from your business account is absolutely acceptable and establishes a foundation to build upon. Most of your family and friends will jump at the opportunity to support your business.

2. Interact with Your Target Audience

Really, this tip on how to increase Instagram followers for photographers deserves a longer explanation, but we’ll keep it concise for the sake of this article. In short, participate on Instagram with your target audience, following them, commenting on their posts, and liking their posts rather than only interacting with your current network. This involves strategies like following the followers of your fellow industry professionals and even competitors.

For example, If you know that a lot of your South Asian Wedding audience follows an account like Maharani Weddings, then interacting with posts from these accounts can lead to more exposure within that niche.

3. Schedule Your Posts for Consistency

Posting consistently can be difficult and time-consuming. The great news is that Facebook has added the scheduling feature to their Creator Studio, so you no longer have to pay for a scheduling service like Schedugram or Later.com.

4. Post High-Quality Content

When it comes to content creation, consider these 7 ways to ensure you’re posting high-quality content. We use the Acronym CHAIRED, which stands for the following:

C | Concise or Short

H | Humorous or Cute – e.g. Pet photos, flower girls, baby photos

A | Amazing – e.g. “Wowzer” sunset photos, impressive floral setups

I | Intimate e.g. Deeply personal posts about life

R | Relevant e.g. Tips for your target audience

E | Engaging – Including questions with your photos

D | Diverse – e.g. Posting photos and videos

While every post does not have to include every aspect of CHAIRED, the more aspects it does include the higher the likelihood for success as measured by engagement.

Bonus: Watch out for “Llliteracy” – spelling mistakes and other errors drop you in the eyes of readers. Even an expert post turns into spam if it’s full of grammar and punctuation errors. Learn to write competently. If you’re not good at it, have the text proofread by a specialized company like writemyessays or similar services. You might even consider finding a copywriter on Upwork or another service. Lastly, another option would be AI writing software such as Jasper, which we discuss in this article.

Below is our all-time most successful post as measured by engagement (featuring the beautiful newborn of our former studio manager). Notice how it fits qualities of “Cute, Intimate, and Relevant.”

Our studio manager Jackie & associate photographer Ryan gave birth to a handsome baby boy a week ago and our team couldn’t wait to share the news! Meet Jake, our newest team member & the most precious cargo you will find ??? #jakemaddoxhanson
A photo posted by Lin & Jirsa Photography (@linandjirsa) on Jan 26, 2016 at 7:57am PST

The following was also a very successful post. It fits the qualities of “Amazing” because of the unique location and the photography tricks applied. But it’s also relevant and intimate since it’s actually from my very own engagement session.

Could this BE any more enchanting?! Chris & Vy’s Bonneville Salt Flats engagement session is seriously out of this world! #linandjirsa Producer & Styling | @jenne_chanthaboury Makeup & Hair | @Haileeday_ Tux | @friartux
A photo posted by Lin & Jirsa Photography (@linandjirsa) on May 10, 2016 at 9:02pm PDT

5. Post Consistent Content

What do you want your Instagram feed to be known for? If someone said “Check out this account! It has great ___________,” what would you want that blank to be for your account?

Caroline Tran, a renowned photographer and educator, often stresses the importance of curating your photos and showing a consistent style. Below is a screenshot of her account, which clearly illustrates how she walks the walk.

Clients tend to book what they see, so maintaining a specific style lets them know what to expect and gives you a clear plan of what to deliver.

Of course, the degree to which you make your feed consistent is a business choice that should depend on your style, niche, and audience. You can get some inspiration from the best social media campaigns of 2021 here.

At Lin and Jirsa, for example, we have decided to show more diversity in shooting, lighting, and post production styles simply because we know that our clientele is so diverse in their style preferences, and we do our best to accommodate.

6. Use Your Account Sparingly for Marketing Sales and Products

Sometimes people use their accounts to over-market themselves. “Yes, we know you have mini-sessions going on! We don’t need a reminder post every two hours!” But more often than not, photographers underutilize Instagram for marketing. Don’t be afraid to announce a mini-session or subtly showcase/market your new albums or canvases.

At times, these posts may not get as many likes and comments as regular content, but if it helps you convert actual sales and add to your revenue, then it’s well worth it. After all, what’s the point in putting so much time and effort into your social media if you can’t use it to generate income every now and then? Let’s discuss further below.

7. Don’t Focus All Success on Numbers

Related to the last point, some posts will do better than others and THAT’S OKAY! You don’t have to aim for hundreds or thousands of likes with every post. If your post on your new albums only receives 1/4 of the engagement as your regular posts, it doesn’t mean you should stop posting them, especially if they are leading to sales. Just use your judgement by using the numbers to help you make decisions, without being a slave to them.

Example screenshot from 2016

8. Find the Best Times to Post

You can use Account Insights within Instagram or consider paid services like Iconosquare to track pertinent stats, including the best times to post, engagement, and follower growth over time. However, you can also use your intuition and think about when your users are most likely to be engaged with your content. For our Instagram account, it happens to be 8AM, 12PM, 5PM and 8PM. You can also use best practices based on mass data like this.

9. Integrate with Facebook

We can’t stress enough the importance of developing time-saving workflows. If you’re posting manually from your mobile device to Instagram, you should also consider linking your Facebook account so that images post directly to your timeline as well. Besides, the Facebook algorithm loves Instagram posts.

10. Learn How to Use Hashtags, Tagging and Locations

Of all the tips on how to increase Instagram followers for photographers, this may seem the most obvious, but we still see many photographers not using or misusing all three.

Hashtags – Get into the conversation by finding popular and unique hashtags that cater to your specific audience. What hashtags are being used by your target audience and future clients?

Tip: Put a list of 30 maximum hashtags in your first comment rather than cluttering your caption space. Having a paragraph as a caption takes away attention from the image.

Tagging – Be sure to tag your clients, models, and all vendors involved in the shoot!
Locations – Be sure to add a location to your image so that anyone searching that location will see your work!

[Related Reading: Answers To Why Your Instagram Is Stuck At Low Engagement]

Conclusion | Bonus Tip – Don’t Overthink It!

The last bit of advice is to remember that every business is different, including yours. So make sure you don’t do something just because you hear of others doing it, including the advice given in this article. With any social network, being genuine and being yourself is important to attracting and retaining engaged followers. So have fun, develop your own voice, and come up with your own strategy. You can find more in-depth information on building your photography business in our Photography Business Training System. In it, we share ALL of our strategies, templates, and workflows that we’ve used over the past decade, to build one of the most profitable photography studios in the world.

Did we miss anything? What works for you? We’d love to know in the comments.

How I Grew My Instagram Account to Over 300,000 Followers

Guest post from Featured Pro Bryce Lafoon of Bryce Lafoon Photography:

So you want to be “Insta-famous?” Have you ever heard the old saying, “Be careful what you wish for?” Read on to find out how this applies to my personal experience, and how it could apply to you, too.

My name is Bryce Lafoon. I am a wedding photographer from southeastern North Carolina. I started my personal account, @lightshifter, about 5 years ago. Today, my followers have grown to nearly 310K. Here are some of the steps I took to get there:

Engage with intention.

I have found that the best way to gain new followers and interactions is to ENGAGE, ENGAGE, and ENGAGE some more. One thing that has been beneficial for me is to provide as much value to your Instagram account as possible. Having a great photo is one thing, but valuable content with a great photo is even better. My favorite Instagram accounts offer helpful tips, words of wisdom, and inspiring people just being themselves.

It’s important to me to get to know the people I follow and to learn more about their lives. Anyone can “like” someone’s photo but truly the best way to engage and to get to know someone is by leaving a meaningful comment. On average, I comment on up to 50 photos a day in addition to “liking” the majority of photos in my feed. I search for hashtags that interest me and then I go through and “like” the photos in each thread.

For example, I’m really into music festivals. So I search hashtags for Coachella, Moogfest, Iceland Airwaves, Austin City Limits and South by Southwest. Others who have posted using the hashtag will more than likely click on your name and begin to follow your account after you “like” their photo. As a wedding photographer, I also search hashtags pertaining to my local wedding market and engage with other vendors in the industry.

I know what you’re thinking: “liking” and commenting on photos takes a lot of time. I admit that it does take time and commitment, but I have found the key to accomplish this is by safely multitasking. I work on my account (by “liking” photos and making comments) while I’m at the gym or while I’m walking my dogs.

You will find that your significant other will not appreciate your eyes on your phone at all hours, so using your time wisely during the day allows for quality Instagram-free time with your family. And, of course, this should be a given, but I will say it just in case you might be guilty: Please never, ever work on your account while you’re driving.

2. Seek out opportunities to be re-posted.

Another way that can greatly increase your number of followers is to have an account with a bigger following to re-post one of your photos. I have been lucky to have this happen to me a few times. With one of these larger account shares, I gained almost 50K followers. This is where the saying, “be careful what you wish for” comes into play.

I now have a huge following of teenagers from a country that doesn’t speak my language. Re-posts are most helpful when coming from accounts that have an audience that you actually want to have. As a wedding photographer, shares from wedding magazine accounts or major wedding blogs are definitely more ideal for my account.

3. Explore the newest features.

With one of the recent app updates, you now have the ability to go LIVE. This is a great opportunity to get your audience engaged with and interested in both your account and your life.

Another new feature that allows for excellent account engagement is to form Instagram Pods with others on the online messenger. When a member of the pod makes a post to his/her account, he/she goes to the pod and types something like “NEW POST. ” The others in the group see it and know to comment on the post with some encouragement or give feedback on the image. I have found this to be a great way to attract new followers, as well as to help develop friendships with other users. The pods are also great way to learn from each other and to help one another grow.

4. Post regularly.

To gain the most followers and keep your audience engaged, I have found that you should make at least 1 post per day. It’s also a really good idea to vary the time of day that you make your posts in order to reach different audiences. Many folks check their account and make posts at times that are convenient for them during the day, and this time may fall around the same time every day. So, it’s important to not get into the routine of being online at the same time all the time.

Also, it’s probably not a great idea to post too many photos in a short period of time, unless you want to annoy your audience! Thankfully, you now have the ability to post a series of photos in one post which is a great way to tell a story with images.

With the right plan in place, you can absolutely grow your Instagram following beyond your wildest dreams. Don’t be afraid to comment on other accounts. Give words of encouragement and truly engage with your audience. I have met some wonderful friends through Instagram, and many of these friendships started with small lines of encouragement.

To prove my points and to share with you an easy example of how this really does work, I started a new Instagram business page for my brand, Bryce Lafoon Photography. @brycelafoonphotography. I did not want to get a “false” head start by alerting my followers of my new page, since I have quite a large Instagram following on my personal page. In other words, I wanted to start a new Instagram page from the ground up.

After just one week, I had close to 500 followers. I believe this was all achieved by sharing really valuable content, engaging with other accounts, exploring hashtags, and using Instagram pods.

Overall, my goal is to have the best audience that I can, made up of folks who are generally interested in my work. Having a lot of followers doesn’t mean anything unless your followers engage with your account.

At the end of the day, it’s not necessarily about the numbers (although I must admit that I am really proud to have all of my followers), but it’s more about the quality of your interactions and the positive feelings that you are able to take away from this incredible social network.

Have a question about using Instagram to grow your photography business? Post your inquiry for Bryce in the comments below!

5 Ways to Keep Photography Clients Coming Back

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How to get followers in 2022 on Instagram: from 0 to 10,000

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Do not miss new useful articles and keep the old ones handy.

As practice shows, the first 10,000 subscribers are the hardest to get. The reason is simple: people are reluctant to subscribe to little-known pages. But nothing is impossible. We have compiled 14 tips for you to help you grow your profile from scratch within a year.

#1 Join mutual PR groups / Liketme

How can a little-known page quickly gain followers? Join mutual PR groups, this tactic is best for promoting new accounts.

It works like this. A group of participants is recruited, after which everyone sends a link to their post. All members of the group like and comment on each other's posts, thereby increasing the reach. When there are a lot of likes and comments under your post, it arouses the interest of other people: they want to see what is there.

Sounds nice. But. There are many groups for mutual PR and on various topics, for example, about travel, fashion, etc. To attract your target audience, join such groups on the topic of your page. And to keep the attention of new subscribers, you should also subscribe to them.

This is a short-term strategy for developing a page from scratch that will not increase sales, but will increase brand trust and awareness.

#2 Repost someone else's content

To promote his store, Nicole Martins Ferreira, an SMM specialist, started using the Repost for Instagram app to repost other people's content.

One of these reposts got 52,862 views, 1,264 comments and 9,147 likes. It was a big hit, Nicole didn't even have 10,000 subscribers at the time. But remember, according to Instagram policy, you need to request permission to repost from the author of publications. Otherwise, there is a risk of getting banned.

Why reposts of other people's content, and not publications of your own? Newbies don't have such good content, and reposting - what could be easier?

What content to repost? Use hashtags to find the most popular posts, share the ones that got you the most engagement. This is the simplest and most effective strategy for beginners.

#3 Ask followers to share photos

It's much easier to promote your Instagram page if you have a product or service that your customers share on their profile. If you post content with your customers, it will increase your social security and credibility.

If you haven't had any clients yet, you can contact an influencer (blogger) that suits your niche and order a review of your product. It is better to choose bloggers who have about 5,000 subscribers. Such accounts have a much lower cost of advertising and a more engaged audience.

You can also offer cooperation. For each completed sale through a referral link, you pay a commission to the blogger.

If you already have clients, you can ask them to tag you in their story or feed in exchange for a gift or a discount. Once you have enough clients, you don't have to ask anymore, they will tag you for free.

#4 Create a consistent style and stick to it

Yes, sounds like " blah blah blah " . Let's figure it out.

Often people subscribe not because of the published content, but because of the anticipation and the ability to predict what your next post will be.

Let's say you run a corgi page and post cute pictures and videos of him every day. Users who come across your content may notice that you always have cute corgi photos. They will subscribe and start following your page, waiting for new cute corgi posts.

Sticking to a single style or theme is more than a branding game. We are talking about the psychophysiological component of emotions: the expectations that your existing and potential subscribers create. They want and expect to see more content of the same type or style every day.

By sticking to a consistent style, you build confidence and trust in your brand, which in turn helps increase your following.

#5 Use hashtags

Many social media experts recommend using 5 to 11 hashtags. Don't be afraid to ignore such advice!

Start experimenting with hashtags and eventually you'll figure out which ones are right for your brand.

Why not use 30 hashtags? You can add all these hashtags to the first comment under the post, which few people will see.

Is your goal to increase coverage? Then this is the easiest way. With hashtags, your posts will rank higher for keywords, which increases your reach.

If you want to reach your target audience, then you should avoid generic hashtags like #love or #life, use niche hashtags.

#6 Use location tags

Increase your reach with « Location Tags » , it indicates the city or place where the video or image was taken.

If your business is in a specific city, you can use these geotags to make it easier for people to find and follow your Instagram account.

Locations have their own feed, stories and hashtags - use this sticker and your content will be automatically added there.

#7 Start blogging

Do you have a blog? Start running it on Hashtap or Yandex.Zen.

You can add links to your YouTube, Instagram, Twitter, Facebook accounts to your blog post. The more people who read your blog, the more likely they are to go to your social media pages and follow.

This is more of a long term strategy and you may not have a blog. But the faster you start it and add links to your social networks, the more likely you are to gain subscribers.

#8 Follow competitors' followers

To promote your account, you need to find people who follow your competitors' pages.

Do you know your competitors? Find them! Then study their profile, content and who comments on their posts, highlight your target audience. Start chatting with them.

It's best to choose smaller competitors to start with, as larger ones may have good loyalty programs that you may not be able to afford at the moment.

#9 Work with bloggers

Why bloggers? Every blogger has his loyal followers. By running ads with a blogger, you are guaranteed to get new subscribers and, most likely, sales.

But when choosing a blogger, carefully study his profile, exclude cheating subscribers. Sign an agreement so that the blogger cannot use bots. Due to the rapid influx of fake followers, you can get your account banned. You do not want this?

#10 Giveaways

Giveaways are another effective way to promote your account.

If the draw is published on the site, you can make a subscription to your social networks a mandatory condition for participation. This is how you unlock your account.

If you don't have many subscribers, you can post about the draw in free groups and blogs. You can also negotiate with bloggers - you send them a product, they review it for free and talk about the draw. Many agree to such conditions. Result? Hundreds of new subscribers in all social networks.

If you don't have your own audience yet, this is a great way to attract new subscribers. And to attract the target audience, you need to choose a blog from your niche.

Is your goal to promote your account? Then this strategy is for you if increasing sales is not.

#11 Collaboration with other brands

While you are at the start of your page promotion, collaboration with other brands is a quick way to build a target subscriber base. You just repost and tag each other's profile.

You don't have to do anything but repost. New subscribers will write to you first.

#12 Instagram Tips/Guide

Instagram Tips is a new way to share educational content in the form of tips and hacks. In the IG guide, you can add: a title, description, video or image, as well as use already published posts in the feed.

There are 3 guide formats available:

Places - collections of interesting places, objects, etc. in your city or some other city.
Products - collections of products that you sell on your Instagram.
Posts - your existing posts on the same topic, collected in one place, to which you can add titles and comments.

If you have interesting and useful tips, they will be shared with them. This will increase your engagement and reach, and with them the number of subscribers.

#13 Use Instagram analytics

« Embedded » Instagram analytics gives incomplete information about your followers.

Connect third-party analytics services to get more data. Many of these services are free.

Best free analytics services for Instagram:

Sprout Social
DataFan
Popsters
Live Dune

All these services collect highly informative statistics on subscribers and your content. To figure out your target audience, analyze metrics such as engagement rate, number of new followers, unsubscribers, and inactive accounts. Use this data to better understand your audience.

A very loose translation and adaptation of an article from the Oberlo blog.

Christina

Kerbs

Yandex.Direct and Google Ads certified specialist. Knows everything about medical marketing and coffee varieties.

20 Ways to Get More Followers on Instagram - Plerdy

Instagram's dynamic trend changes allow businesses to find new ways to market. Let's take a look at what business and marketing trends are relevant in 2022:

Online sales with store links.
Humorous content and storytelling.
More attention to story design.
Using Instagram Reels to increase your reach.
Collaboration with major bloggers.
Influencer marketing: collaboration between brands.

How to get more followers on Instagram? Social media junkies demand that companies be competitive and stand out. Stick to trends, experiment and form a marketing strategy that will bring better results and increase the number of subscribers.

Instagram's frequent policy changes encourage brands to be more creative. You can “wind up” the number of subscribers and likes, but the social platform will not allow you to advance and get real customers. We share tips that will allow you to gain an active audience and increase the number of followers on Instagram.

Optimize your bio

150 characters - you need to fit the basic information about the brand into them. What should be written in the biography, except for the name:

Keywords that readers will see your account in the search.
Direction: Describe clearly what your company does.
Link to a website or shop.
Call to action, what the user needs to do: follow the link, subscribe, etc.

For example, Claudia Laroye, a writer and traveler, described her work in a biography. The user can easily find her account by key phrases in the search bar.

Find the best time to post on Instagram

Use Instagram Insights to see when your target audience is most online. So you can post content at the right time and collect more views and likes. Random posting will not give contact with users.

Example below: Collected statistics show when subscribers are most active.

Regular posting

Regular posting helps Instagram algorithms to notice you and bring you to the top. It is important to observe not only the number of posts, but also their quality. As a result, you will get more audience engagement. New users will note that you systematically provide useful and interesting information - and they will also subscribe.

Tailwind shared a study on how many posts to publish. They found that posting regularly can double the number of subscribers.

Learn how the Instagram algorithm works

Don't be afraid of Instagram algorithms - learn how to use them for your own purposes. For example, switching to a timeline feed allows users to see more relevant posts.

Experiment with different types of content

Initially, Instagram was a social network primarily for posting photos, but today you need to use all the tools for promotion. Reels are very popular - short videos that allow you to interest a larger number of visitors.

Research by SearchEngineJournal shows that photo carousels engage 1.92% more users on average than just one, even a very good photo. Experimenting with different post types will let you see what content your audience responds to best.

Maintain a consistent content calendar

Posting schedules are needed so users know when to expect a “fresh” post. Chaotic posting will not create the system needed to recruit new subscribers.

For example, Sprout Social offers a tool for creating a content plan - ViralPost. With it, you plan the publication of posts, view information about user interaction with content. Based on this analysis, the optimal time for posting publications is determined and the target audience is studied.

Ask partners and brand advocates to publish your content

When promoting on Instagram, it is important not only to regularly update the information on your page, but also to collaborate with other brands.

For example, LG attracted influencers to advertise the new LG V20 smartphone. Bloggers posted photos taken by the new smartphone on their pages, thus talking about its technical characteristics. The result was more than a million likes on blogger posts and 10,000 comments from users.

Avoid fake followers on Instagram

“Follower boost” – In the past, Instagram does not show such content to users and does not encourage cheating. Accounts that do not want to wait for organic growth and set a goal in the form of a beautiful number in the “followers” column remain in the shadowban of the social network. Fake accounts do not interact with content - your page will not be promoted.

Check out an example from Lush Cosmetics, which responds to subscribers' comments so they come back and repost.

Showcase your Instagram everywhere

Want more people to see your account? Use all the possibilities of the Internet. For example, you can link to your Instagram on a company website or blog.

So, MoMA The Museum of Modern Art posted on their Twitter, Facebook, TikTok, YouTube a link to their own Instagram account in order to attract as many users as possible from other sites. Thanks to creative content, subscribers began to follow them on other social networks.

Post the content your subscribers want

You may have noticed that some types of posts are liked more by the audience and get more engagement and comments. How to achieve the best results? Use Instagram analytics and create trending content.

Sprout Social offers to use reports on the performance of your page to analyze what types of posts are more appropriate to create.

Use relevant hashtags to attract new users

One of the most accessible free ways to promote on Instagram is hashtags. Users search for information by entering keywords into the search bar. It is important to use high and low frequency hashtags to make your content stand out from others.

The creators of the game Bejeweled launched a campaign among bloggers who posted photos under the hashtag #shinyplace. As a result, the game moved up to 135th place in the rating — the company increased its recognition, their game was noted by influential people.

Create a great Instagram grid

Visuals are still important on Instagram - the first thing a new user sees when they land on your page. Today it is not enough to use stock photos, people need to see your personality, to understand that you have something in common. The more real you are, the more users will want to know about you.

An excellent visual example is the work of photographer Nelson Mouëllic. Bright photos and the correct arrangement attracts the attention of a large number of users.

Pin your best comments

Instagram allows you to pin comments under a post, they can be used for several purposes at once:

To allow users to see the review written by the client.
To add text that doesn't fit in a short post.
To reinforce the call to action for readers.

Attract more attention and interact with users in the comments - people appreciate openness and sincerity.

Strive to be noticed

Large accounts that repost your publications on their page and tag you can give you great recognition. This gives you an organic influx of subscribers who are interested in your content.

For example, the damngoodstitch hobby account with 187K followers reposts other users' embroidery. To do this, just tag them on your post or use the appropriate hashtag.

Follow relevant accounts

Follow accounts that might be interested in your content. This way you will attract their attention - most likely, they will look at your profile. Look for these people in recommendations or among subscribers of other accounts that are close to you in terms of topic and direction.

Follow photography and editing tips

The foundation of Instagram is beautiful visuals. You do not need to have a professional camera and take photography and photoshop courses.

An excellent example of good product photography can be seen in the profile of user indigo_arrows. The arrangement of objects, their layout and minimalism appeal to many users.

What are the standard rules for a good photo:

Less detail.
Interesting, unusual perspectives.
Use of funny shots.
More realism and “life” in photos.

Follow these steps and you'll be able to take almost professional photos with a minimum of effort.

Allow third parties to curate your content

Delegate responsibilities to create better content. One person on your team can take photos, and the second can focus on writing texts. If the company had an event, ask colleagues to send a photo. If there is a topic that is interesting for subscribers, let the person responsible for this process share their opinion.

This will make your task easier, and it will be more interesting (and more useful!) for subscribers to read a variety of content.

Use a consistent platform-specific brand voice

To be competitive on Instagram, you need to be able to express your individuality. This applies not only to the visual, but also to the style of communication with subscribers, which is called tone of voice. This kind of “brand voice” brings you closer to your subscribers, and they will recognize you by specific calls.

An excellent example of the use of brand intonation is seen in theskimm account: they communicate with subscribers in a very relaxed way, and the audience trusts them.

Promote your Instagram

You need to promote your account in order to attract new followers. Use both free and paid methods:

Targeted advertising.
Contests with the opportunity for subscribers to receive valuable prizes.
Interaction with users.
Cooperation with other brands.

A perfect example of the last way to promote is the account interaction @sweetlikeoyin, who has 92.5K followers, with clothing brand Lulu's. The girl posted a photo in their outfit, and the brand's account made a repost on its page. As a result, both profiles increased the number of subscribers.

Run contests on Instagram to encourage participation

Contests are a good way to get new followers.