How to grow a fan page on instagram
How To Create A Successful Fan Page On Instagram [2023 Update]
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Instagram has become a very popular social media platform. It is used by people of all ages and backgrounds. Some people use it to share photos of their lives, while others use it to follow their favorite celebrities.
One of the latest trends is creating fan pages on Instagram for celebrities or brands. Creating an Instagram fan page is a great way to show your admiration and a fun way to connect with other brand or celebrity fans and increase brand awareness.
These pages are filled with pictures and videos of the celebrity, as well as fan art and comments from other fans. Some celebrities have even started to follow their own fan pages.
In this article, you’ll learn how to start a fan page on Instagram step by step.
What Are Fan Pages Good For?Instagram is one of the biggest social media platforms, with approximately 1 billion monthly active base users. Fan pages on Instagram also comprise a large number of these users.
People use fan pages to share their love and endorsement for a certain celebrity or otherwise a renowned influencer. You could utilize a fan page to create useful trivia content or promote merchandise related to a celebrity, promoting your own business as well. They can also be used to gather feedback from customers and to promote special offers.
By creating a fan page and growing it rapidly on Instagram and other social media, you get the opportunity to influence lots of other dedicated fans. You have an instant common interest: the celebrity or brand you’re both endorsing.
7 Steps To Create A Fan Page On InstagramMany popular fan pages on Instagram also partner up with the associated celebrity, work on spectacular projects, and introduce new lines of products.
Others simply share fun facts, gossip, trivia, or news about the target celebrity.
Here’s how to make your own Instagram fan page for your desired celebrity or brand.
Before you can create an IG fan page, you should find your fan page idea and determine what your fan page is going to be all about. Common examples include:
- A celebrity or influencer
- A topic (e.g., a type of animal)
- A belief (e.g., a religious or philosophical party)
If you’re planning on sharing photos and media on your page, it’s recommended to gather a few photos, videos, edits, etc., to populate the account before you sign up. Also, consider what filter or effect you want to use across your content and have it ready.
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A post shared by Beyoncé Fan Account (@rumiyonce)
Now, the first thing you evidently need to do is download Instagram from the iOS App Store or Google Play Store. As soon as you open up the app, it brings you to the sign-in / sign-up page, where you can log in to your existing account or create a new one. In this case, we’re looking to initiate a fan account, so go ahead and tap “Sign Up.”
You can sign up with Facebook, Google, phone number, and email. It’s generally considered safer to make your account standalone so that it isn’t connected to any other service so that if the security of your associated login account were compromised, it wouldn’t breach your Instagram account’s security.
Better safe than sorry, right?
2.
Download an appropriate profile pictureIf you already don’t have a profile picture available for your fan page, download an appropriate picture for your avatar. A good portrait of that celebrity will suffice if you’re endorsing a celebrity. Choose an appropriate picture of what that ideology represents for your fan account ideas, concepts, and religious/philosophical movements. A political party’s logo associated with that belief would be an adequate example.
3.
Fill out the information fieldsHooray! You have just made your Instagram fan page public. But your work isn’t done here yet. Head over to the profile tab and tap settings from the right-hand menu. You should be able to access your profile settings and information within that area. There are many fields and information to be filled in.
Make the text in the “Name” column a reference to what your fan account is about. In your biography or “bio,” for short, try to be as concisely clear as possible, explaining what your fan account endorses and what it does. You don’t have to design a neat-looking bio immediately; for now, write something that your fandom relates to. You can always change this part later.
4. Switch to a business profile (optional)You can skip this step if you don’t deem it fit, but we highly recommend switching to a business profile. A business profile could help you easily track your account status, follower activity, marketing information, influence, and other various insights you will definitely find useful when promoting your fanbase. It’s all free, offered by Instagram itself, and there is no catch.
After setting up everything, you’re eventually ready to make your first post public on your fan page on Instagram. It’s always a good idea to start with a friendly introduction and a brief explanation of your page’s purpose.
Choose a proper image or video, usually a main photo of the subject matter and an appropriate caption. Tag the main account of the celebrity or the organization you’re supporting in the post using the “Tag” button.
Before posting the content, skip two spaces down from your typed caption. That’s where you will write your hashtags.
Using hashtags is crucial if you want to be discovered by your fandom and other fan pages on Instagram. All hashtags should be directly related to your fandom. For instance, if I’m running a Lady Gaga fan account, I would write the hashtags “#LadyGaga #LittleMonster #JustDance #ARTPOP #Chromatica” and so on.
Sometimes, other accounts share the hashtags in the comments section instead of the captions. This makes your post look a bit neater and finding hashtags easier. You could, however, opt to include the hashtags in the post captions instead.
6. Reach outCongrats! You’ve made your first post. That’s where things get a bit trickier.
You’d ideally want your account to be seen. You could achieve this by following other fan accounts, liking their photos, commenting on their posts, and being an active member of your fan community.
You will notice if you click on one of the related hashtags in your posts, you are led to a place where you can browse all posts with the same tag. You’re automatically brought to the “Top” tab, where you can first see the most influential posts with the same hashtag. Try finding your target fan pages on Instagram using this method and the “Discover” tab.
Now that you’ve found some accounts with the same interests follow them and start interacting with them. You’ll notice some of them start to follow back and interact reciprocally. This lets the other page’s followers see your profile in their suggested accounts list and start following you.
You shouldn’t follow back every account that follows you, though, if you’re looking to keep your follower-to-following ratio high enough for an influencer profile. There isn’t a protocol to this, but you generally wouldn’t want to follow back personal profiles and individual people. Still, you’d ideally want to follow back as many fan accounts and influencers related to your cause as possible.
7. Don’t solicit for followers/likesWhile prevailing in fan communities and micro influencer profiles, it’s generally not a brilliant idea to comment “follow for follow” and “like for like” on other fan accounts’ posts since it makes you look desperate for followers and likes, which is definitely not something you’d want.
Things to remember:
- Do not forget to post regularly.
Post consistently at least once daily to achieve consistent results.
- Only post content relevant to your fandom. People who follow a fan account for a certain cause wouldn’t expect to see unrelated content by that account.
- Be an active follower. Like and comment on the posts in your feed posted by other related fan accounts. Try not to be identified as what is called a “ghost follower.”
- Do not self-promote. You are better than that.
- If you have opted to switch to a business profile, check your stats and follower activity regularly.
- Use hashtags regularly.
We hope this instructive guideline for making a fan page on Instagram helps you as your fan page grows. It could be intimidating initially, but once you get the hang of the basics, it’s easy to handle the rest.
Do Insta fan pages earn money?
Yes, Instagram fan pages can earn money. For brands, it’s a great way to get more exposure, and for individuals, it’s a way to make some extra cash. There are a few ways to monetize your page, but the most common is through sponsored posts. This means that you agree to post about a certain product or service in return for money. You can also make money by selling ad space on your page or by becoming an affiliate for a brand.
How can I create a fan page?
1- Determine your fan page’s subject matter
2- Download an appropriate profile picture
3- Fill out the information field
4- Switch to a business profile
5- Post your first content
6- Reach out
7- Don’t solicit for like and followers
10 Tips to Grow Your Instagram Account from 1 to 100k Fans
If you are a new brand, business, blogger, or nonprofit on Instagram, it’s not so easy to break in.
Instagram has become a platform for its users to showcase their personality and to express themselves. It is a place where they can document their lives one image at a time and feel like a celebrity while doing it. They can discover people and brands that they care about, and engage with them.
Being an everyday user is easy. Log in and scroll through your feed, like a few pictures, click around, maybe post a picture if you’re doing something “picture worthy,” then leave the app.
Competition is stiff, and you’re fighting with big brands to get your audience’s attention. Hmmm. So how do you start from zero (nothing, nada, zilch, nil) and grow your audience to 10k, 50k, or even 100k? It’s not rocket science, but it will take dedication and time.
Here are 10 things we do to build a brand at Parachute Media to grow Instagram accounts:
1. Understand your audience.
Know who you are targeting. If your audience is men ages 18-24, get a feel for when they are online and how they act when they are online. What are they buying online, what are they searching, and what times are they most likely to engage with content? This information is crucial to your posting strategy. But you also have to know what type of content they want to see. If you are creating a fitness/lifestyle brand for women, they may not want to see beer pics. Post a picture of a mom in a yoga pose with a toddler on her back, and you’ll get results.
2. Post quality content.
An image is worth 1,000 words. Before you post, ask yourself, “If I didn’t put a caption on this picture, would people know the message I’m trying to convey?”
Focus intently on the content you post. Be selective. Images should be clean and crisp, high quality and beautiful to look at, whether it’s dogs or food. The goal is to drive home a feeling. How can your audience relate to the picture? What reaction do you want your followers to have? We suggest being overly literal on what your brand stands for. Once you’ve got a few thousand followers, then you can post images with your products and start pushing a call-to-action or a cute dog with a Camping With Dogs collar, for example.
Whether you are choosing to use unique content, curated content, or free images, make sure they are high quality!
3.
Post content 2-3 times per day, every day. Yes, every day. A brand is not built on luck – it takes work and consistency. Your followers will get used to seeing your content and will begin to search it out. If you consistently post at the same times for a year, you create a baseline. Then, when you deviate, you can start to see how engagement differs. What are they seeing the first time they scroll through? What is their morning routine? Their evening routine? You can test when engagement starts to drop. The change in behavior shows when they have the mental bandwidth to see a post and engage. Take the numbers and apply it to a person’s routine. This really shapes how and when you post moving forward.
4. Consider time zones.
Do people on the west coast have a dramatically different morning routine? Probably not, but they are 2 hours behind us central folks. And that two hours makes a world of difference when posting to Instagram. If you notice that most of your followers are coming from the West Coast, post your content to reflect THEIR engagement times, not just when it’s convenient for you.
5. Use one hashtag again and again…and again.
#Campingwithdogs. That’s the ONE hashtag we put in the captions of our posts. It’s also in the bio of our account. The message is “use #campingwithdogs to be featured.” You only need one great hashtag that identifies your brand. We see brands using 10-20 hashtags in the captions of their posts…don’t do this. It clutters and devalues what you have to say. Instagram will naturally cut off your caption so it fits nicely in news feeds. Don’t let Instagram determine what gets seen. Be brief and clear in all your captions, and include one hashtag.
People forget that the hashtag (see the history of it here) was invented to create segmented groups, and now it has turned into a way to create entire micro communities and searchable terms within the millions of users and billions of pieces of content. They aren’t to simply add personality to your posts, although they can. When your hashtag is searched, users should see your content. If you are a young brand, try riding streams that move slower, meaning less volume of content. There are less eyes, but more engaging eyes. When you get above 20k fans, it makes more sense to use hashtags with larger streams.
6. Put other helpful hashtags in the comments.
To piggyback on #5, one hashtag isn’t enough to place your content in the searchable communities that thrive in Instagram i.e. #hashtag. Use the next comment line under your caption to place the rest of your captions. If you’re receiving over 5 comments, nobody will even see these. It’s more discrete. You can include up to 30 hashtags but we recommend that you use quality over quantity. This is where knowing your audience will come in handy. What hashtags are they using? Reach fans (and soon to be fans) by showing up in multiple hashtag searches! Ride larger streams of content and expose your brand to more people.
7. Focus on brand narrative.
Brand narrative is extremely important to building a brand. Knowing your audience and how they communicate combined with your unique personality and consistency creates a strong brand narrative.
What stories are you consistently telling? In the beginning, a brand has to be overly literal about what the brand is about and what they want their customers to do. Every piece of content needs to reflect your brand. The images you choose along with your captions tell a unique story that only you can tell. Do it well (and consistently), and you will be rewarded with a fan base that understands what you are all about.
Another brand that we’ve built from scratch is Camping With Cats. The brand found success in humanizing cats the way we all do, tapping into the cats angsty perspective using haikus to tell the story. With witty captions, high quality images and UGC (user generated content) the brand has soared to over 56k followers since October of 2015.
8. Engage with users who use your hashtag.
Search your hashtag, and engage with those users. When a user puts your hashtag in their caption, they are inviting YOU into their news feed. Whoa, what a privilege. Seriously, they are asking you to engage, so why wouldn’t you?
Click on these posts that are using your hashtag and then do something. That “something” could be liking the post, commenting on the post, or reposting their post. Put the time in. Like, comment, and repost until your thumbs turn blue. Action shows that you are paying attention. Your fans will love it, and they will keep using your hashtag. Fans want to know that your brand is human and they want to see the one-to-one communication. Engaging fans who use your hashtag is an excellent way to build brand loyalty one user at a time. Once your hashtag gains some traction, search it every day and engage.
“As of January 2015, there was about 115 #campingwithdogs tags. A year later, it had over 120k. ”
— Ryan Carter, Camping With Dogs, Founder
9. Engage with lateral communities.
Find out where your fan base hangs out, and go there. Are there other hashtags you can jump in on to get your brand out there? Our Camping With Dogs fans love Bark Box. If you are a fashion brand, find out what makeup brands your audience is into, and comment on those images. For local businesses who want to grow, find other local businesses that are compatible with yours, and reach out to do some brand awareness.
You will grow your fan base by going where they are and engaging consistently!
10. Find influencers, and help them grow their following.
Connect with influencers and help them build their brands. When you start out, an influencer is an account or brand that has more fans than you and has great engagement. There’s one more characteristic…their fan base has to be your audience. For example, it makes sense for Camping With Dogs to build a relationship with an individual influencer that loves camping, has a dog, and posts regularly about it. It doesn’t make sense to build a relationship with a fashion blogger who hates the outdoors.
Connect with influencers via direct message and let them know that their brand is awesome and that you’ll be sharing their photos from time to time. Get on their account and like their posts and comment on them. Their fans will most likely see the comment rather than the like. The idea is to gain fans by exposing your brand to the influencers followers.
It’s important to help them grow their following as well. Repost quality images and give them credit by tagging them. Use your own caption to match your brand narrative. Your influencers will most likely follow you and share your content if you are promoting their brand. You have to be willing to promote your influencers giving them followers to get followers.
Invest time into getting to know influencers in your market and build relationships.
Bonus: Be a beast.
Did we mention working your thumbs until they turn blue? Consistency and time are the two factors that will build your brand. Consistently use the right brand narrative, clear and beautiful images, your hashtag, and build relationships! The market will let you know if your brand will survive or not, but give it your best!
Are you fired up to grow your Instagram account? Go and conquer! (and tag us to let us know)
40 tips on how to promote your Instagram
1. Do not forget to put hashtags that will help increase the number of subscribers: #instafollow, #l4l (Like for like), #tagforlikes and #followback.
2. Like as much as possible. For every 100 likes you give to random photos, you will get an average of 6 new followers.
3. Run contest . The easiest way to do this is to post a themed picture and ask people to like it so they can participate.
4. Start promoting profile on your pages in other social networks. Write what your blog is about and why people should read it and invite them to join.
5. Be generous with likes and comments - this is the easiest way to attract new subscribers.
6. Use common hashtags to make your photos visible in the global search. Among the most popular are #love, #instagood, #fashion and #photooftheday.
@westwingde
7. Time matters. Research has shown that the best time to fast is between 2 pm and 5 pm.
8. Follow people who use popular hashtags (#followme, #likeforlike) because many of them will follow you back.
9. Remember, quality is important , not quantity. Monitor your profile and leave only beautiful and high-quality photos. Believe me, no one is interested in flipping through hundreds of photos of salads.
10. Love the Mayfair filter. Track Maven listed this filter on The Fortune 500 Instagram as the best choice for marketers.
11. Check that you have completed the biography section . Complete it with suitable words and hashtags, and also provide a link to your website. But remember: no spam! Otherwise, subscribers will lose interest in the profile.
12. Ask questions to subscribers. This is a great way to connect with your target audience.
13. Post on Sundays . It is on this day that people post photos a little, so your post will be seen by the maximum number of people.
@nastiapoberezhna
14. Be consistent with . Think about who and why you are doing this. The more clearly you answer these questions, the faster you will attract the right audience.
15. Call people to action. For example, ask them to write their opinion about your photo in the comments.
16. Don't be afraid to post often. It may seem that the more often the photos flash, the more indifferent the subscribers behave. But according to the Union Metrics program, there is no relationship between posting frequency and audience activity. At least negative.
17. Follow suggested users. Go to settings and select "Find and invite friends" and then "Recommended users".
18. Set geolocation . This will be especially useful if you run an Instagram company. So you will have the opportunity to attract new subscribers-neighbors.
19. Schedule publications with the Later program. Consistency never hurt anyone.
20. Agree with popular blogger to advertise your profile or product. So information about you will quickly scatter over the network.
21. Research has shown that blue images get 24% more likes than orange or red images. Post something blue and see for yourself!
22. Let fast on Wednesdays become your obligatory ritual. This is because posts get more attention and likes in the middle of the week.
23. Write the word "comment" more often in posts. This encourages your followers to share their opinions and be more willing to join the discussion.
24. Post photos showing 's face. According to research, such publications are 35% more popular than others.
25. Tag in photos of people. Your post will also be seen by friends of friends.
26. Remember the rule: the more light the better.
27. If you have a business account, create a branded hashtag . So users can specify it when purchasing a product. And it will increase your visibility on Instagram several times over.
28. Share live photos. Show that behind the beautiful picture there are living people .
29. Business trick: share photos of your followers mentioning your brand or product. This pleasant step shows that you value each client. In return, they will definitely share your photos in their feed.
30. Brand yourself : Use your nickname for more than just your profile. A notebook, a case or a branded sticker on a car will surely attract the attention of potential subscribers.
@romantimo3
31. Invite friends from Facebook to follow you. To do this, in the profile settings, select "Find friends on Facebook."
32. People love stories. Share your experiences and thoughts, so you will gain their trust and establish contact. Just remember that the post should be emotional and bright, not snot in sugar.
33. Tag people , even in stories, don't be lazy.
34. Do not be shy in your posts to ask for likes . As practice has shown, such publications receive 89% more likes.
35. In advance plan not only time, but also content. Prepare your materials and only then start filling out your feed. For example, write posts for a few days in advance, and then publish them gradually. The Instagram filling schedule will help you stay focused on the main topic of the blog.
36. Post a motivational or inspirational quote .
37. Synchronize phone book with your account. Go to settings and select "Contacts" in the "For Subscriptions" section.
38. Be active on profiles with similar topics. Especially if you run a business profile. Chat in the comments , ask questions and let influencers know about you.
39. Collaborate with other users. Find accounts with the same number of followers and invite their owners to arrange a joint promotion. This will help you and your partners to win an audience and attract the attention of new people.
40. Create a unique hashtag, by which you can organize a challenge for your subscribers.
Based on cosmo.com.ua
Tags: Instagram, blog, how to become famous, tips, social networks
How to create, maintain and promote a fan account on Instagram + ideas for engaging posts Share!
Many of our readers have probably come across fan pages of various celebrities and bloggers more than once. Perhaps some of you want to know: why such profiles are needed, how to create and promote them. If so, be sure to read today's article!
Program for promotion on Instagram - SocialKit:
- Collecting and filtering the target audience
- Masslooking, massfollowing, massliking
- Delayed posting of photos, videos and stories
- Mailing in Direct, autoresponder
Registration >>>
This is interesting: Why do we need a promotion goal on Instagram and how to correctly determine it
What is important to know about fan accounts on Instagram
Firstly, they are started to find like-minded people or to monetize on advertising (if desired, both options can be combined). Some users create fan pages for the purpose of further selling, others - to gain experience in SMM promotion.
When creating a fan page on Instagram, it is important to consider that there is no guarantee that you will not be blocked later. At any time, strangers or the star herself can complain about you for copyright infringement. To minimize the risks, we advise you to coordinate the creation of an official fan account with a celebrity. It is also better to take photos and videos from open sources, but remake them, making them unique (create collages, add stickers). The alternative is to copy content from the official page, indicating that this is a fan account.
You can add .fan, _fanpage, _love, _my_dream to your page name. Be sure to indicate in the header that this is a fan account, you can also write down the catchphrase of the star.
What to post on the fan page on Instagram
Let's move on to the most interesting: what exactly to post in the feed and stories.
Here is a list of ideas among which you will definitely find suitable ones - put them in your content plan.
- Interesting facts about the idol. They are easy to find in the media, on the official website of the star or find out directly.
- News about the artist/blogger. We are talking about information about both creativity and personal life.
- Comics. This is a great solution to increase the engagement of followers. But here it is important to take into account several nuances. First, you must be good at drawing or you should hire a designer. Secondly, you need to generate interesting, but relevant content that will not receive complaints.
- Modified videos. Now the video format is at the peak of popularity. Post small cuts of interviews, celebrity performances on Instagram, adding interesting features to the montage, for example, slow-mo or sepia.
- Memes. By being creative, there is a chance to get a lot of likes, comments and reposts.
- Your thoughts on events. Feel free to share your own opinion about the change of image, a new recorded song or other events in the life of an idol.
- Stories. Storytelling, as before, shows good conversion results. Compose so-called fanfiction about the star. The main thing is that your audience understands that the stories are fictitious.
Important: How to set up auto-posting on Instagram
Promotion of a fan account on Instagram
Features of fan page promotion are mostly the same as in other cases.
- Test different types and formats of content by monitoring the reaction of your subscribers. Post original, compelling content regularly.
- Collect a pool of relevant hashtags with different frequencies and indicate them under the posts. 7-15 topic tags under each post will be enough.
- Tell about your fan account on other platforms: on forums, websites and social networks. This will help you increase your traffic flow.
- Use mass following, mass liking, mass commenting - it's easy to do in the SocialKit program. The only thing - do not exceed the limits and observe timeouts. This way you will avoid pessimization and profile blocking for suspicious activity.
- Collaborate with other fan pages to exchange audiences.
- Order ads from bloggers with a similar target audience.
