How to get more views on instagram 2020
How to Get More Instagram Video Views?
Shanoon Cox
Aug 30, 2022• Proven solutions
Instagram has lifted the 15 second limit from their videos up to 60 seconds, a few years ago, and since that time the amount of video content on this social media network has skyrocketed. In 2018, social media marketing and Instagram videos seem to be a match made in heaven, due to the platform's rising popularity and better compatibility with the video content. Ads, Instagrams stories and regular posts on Instagram can all feature short video clips, that last just enough to convey the messages you want your followers to get.
Getting hundreds or thousands of views for your Instagram videos is not an easy task because you must invest a lot of time, effort and planning if you want your Instagram videos to get the attention they deserve. If you would like to increase the amount views your videos on Instagram are getting, you are at the right place because in this article we will provide you with some useful advice that might help you get more views on each video you post on your Instagram account.
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How do Instagram video views work?
This metric isn't too important for common Instagram users since most of the people on Instagram don't use this social media network for professional purposes. Things change drastically if you are using Instagram to promote the services your company offers or to advertise brand's products.
A video view is counted if the user of the platform has spent more than three seconds watching any given video. It is safe to say that your followers are going to have to spend a lot of time watching videos you post if you would like to reach the numbers of views videos are getting on other popular social media platforms like YouTube or Facebook.
How to get more Instagram video views?
1. Pre-edit videos on a computer
Android Smartphones and iPhones can capture high-res videos, but video editing apps still lack the features that video editing software like Wondershare Filmora provides.
Pre-editing videos on a computer with Filmora will enable you to produce videos that have 1:1 aspect ratios, or to use some of the stunning visual effects provided by this amazing video editing software.
Furthermore, the videos edited on a computer will look more professional, because you can use it to add intros or create smooth transitions between the shots in your Instagram video.
2. Post the behind the scenes video
One of the greatest advantages the social media has brought to its users is the instant access to the events or projects that are organized by their favorite brands. Posting videos that show how the behind the scenes of a fashion show or a corporate event looks like will certainly attract a lot of attention from your Instagram followers.
If you would like to get more views for your Instagram videos, post behind the scenes videos on your Instagram account as often as you can.
3.
Choosing the appropriate hashtags
A hashtag is a powerful tool that shouldn't be taken lightly because it is designed to extend the reach of your posts beyond your Instagram followers. Finding the best hashtags on Instagram is relatively easy since you only have to tap on the Search icon and you'll be able to see posts with the trending hashtags on the platform.
A post with just a single hashtag has 12,6% more engagement than an Instagram post that doesn't have any hashtags.
4. Post your videos at peak times
In life and in social media marketing, timing is everything. Finding the best time to post your video on Instagram isn't an exact science since different studies have come up with conflicting results. Despite this, the best time to post a video on Instagram is in the afternoon or in the evening when the majority of your followers are at home while posting during the working hours produces underwhelming results.
What's more, brands that offer different services have different peak times, so you should use all the means available to you to find the best time to post a video on your Instagram account.
5. Use boomerangs and Instagram Stories
Since the introduction of Instagram Stories in August 2016, the number of Instagram users has almost doubled, which only shows how popular and important Instagram Stories are. Even though videos featured in Instagram Stories cannot be longer than 15 seconds, they provide more than enough room to create compelling short videos.
Boomerang feature, is right at the border between a photo and a video which opens up space for experimentation and trying out different approaches to your followers.
6. Include a call to action in the comments to encourage the audience interaction
The importance of engaging the audience of your Instagram videos can hardly be stressed enough because even if your videos are worthy of an Oscar they won't help your business grow if the audience doesn't take action and buys the products you were showcasing on your Instagram account.
Including a call to action is the description of a video will spark enthusiasm and inspire the viewer of your Instagram video to post a comment, visit a website or take any other action you want them to.
7. Repost your videos
If your videos on Instagram are not getting as many views as you would like you can try reposting them because it can easily happen that some of the followers simply missed the video you posted.
Producing and posting fresh content on your Instagram account is important, but every once in a while you should take the time to remind your followers of the great things you've already done. Furthermore, every few months you'll have new followers so reposting a video can be a great way to show them a video they might have missed.
8. Run Instagram video ads
Switching to an Instagram business profile will enable you to invest money in video ads that can extend the reach of your posts.
If your videos don't get enough views paying for an advertisement might do the trick and produce the traffic on your Instagram page you were hoping for.
Video ads can be used you to target a particular demographics which can be quite useful if you are trying to reach a new market that could actually need your products or services.
9. Link your Instagram account to other social media or your website
Your Facebook friends may not even know that you have an Instagram account, so instead of constantly trying to reach new followers, dig into your base of already existing contacts. Linking your Instagram account to other social media accounts or even your website can generate new followers.
The best part is, that you'll probably increase the number of views your Instagram videos are getting just by letting your friends on social media that you have an account on Instagram.
Conclusion
Cheating is not really an option if you really want to increase the number of views your Instagram videos are getting, although you can actually buy fake Instagram video views.
Organic content has proven to deliver better results in practice, and besides, you are risking being labeled a fraud. Each of the strategies we explored in this article will assist you in attracting more attention to your videos, but you should be patient and post high-quality content consistently.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
How Can I Get More Instagram Video Views?
- Product
- Pricing
- Resources
Are you stumped on how to get higher numbers on your Instagram video views? Follow these four steps to see those numbers rise.
Most brands have always wanted more views on their Instagram videos, but ever since the number of views are now publicly displayed underneath each video, the pressure is officially on.
In the past year, Instagram has skyrocketed in ranks of social media platforms businesses need to be marketing on.
The visual-centric platform is known for its high engagement, and social videos are just as important here as they are on other platforms. The challenge brands are now focusing on is how to get more Instagram video views.
Fortunately, there are some tested methods to boost views on your Instagram videos, backed by data and case studies.
- Choose relevant hashtags.
- Optimize your description.
- Schedule to post at peak times.
- Run Instagram video ads.
Spoiler alert: these methods do not include buying Instagram followers or Instagram video views. This doesn’t work and can hurt your marketing efforts.
Instead, we’ll look at four white hat practices proven to be effective to get more Instagram video views.
1. Choose Relevant Hashtags
Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. A clever hashtag on its own can actually be enough to encourage users to watch your video.
More importantly, the right hashtag will help you expand your reach and can potentially connect you to new members of your target audience using the search feature.
Brands can also use hashtags to jump in and create videos on trending topics. These topics get a lot of searches, and can give you major visibility very quickly. I wouldn’t recommend only creating videos around trending topics, but using the strategy occasionally can help you drive up video views quickly.
Posts on Instagram with at least one hashtag average 12.6% more engagement than those with none. In 2015, best posts from top brands had an average of 2.5 hashtags per post. And believe it or not, 70% of Instagram’s most-used hashtags are branded hashtags.
Zara’s #iamdenim Instagram video campaign (pictured above) is a great example of how choosing the right hashtags directly impacted brands. It held a “collaborative design project with real people, for real people.” Its videos of “real people” and influencers wearing its products.
The genius hashtag felt authentic, focusing on the person instead of the product, and as a result they saw massive engagement rates (including video views) and growth in its number of followers.
Instagram is and (I’m assuming) will always be a highly visual platform. It’s all about the images and videos when we’re scrolling through out feeds. A common error I see brands making, however, is not using the descriptions to draw users in. This is particularly important with video views; the description can actually convince users to watch them instead of scrolling past.
There are a few ways to optimize your description that are proven to increase video views:
- Your description should be long enough to capture interest, but not so long that users don’t feel the need to watch the video. It’s just like a blog post title. A video offers more context than a still image, so keep that in mind. Multiple studies have shown, however, that there is no specific best caption length.
Test what works best for your audience. - Put the most important and engaging stuff before the “see more” button if your caption is long. Use line breaks to section a long caption into more manageable chunks.
- Use hashtags for more engagement (as discussed above).
- Mention and tag relevant users, especially influencers; this can significantly expand your visibility by an average of 56%. One case study from Tommy Hilfiger showed an increase of 3x more video views than its average when it featured and tagged an influencer.
3. Schedule to Post at Peak Times
While Instagram’s algorithm has somewhat affected when users see our posts, scheduling videos to go live during peak times can still make a huge difference. Since most engagement happens on Instagram content very soon after it’s posted, knowing your audience’s times of peak activity can still drastically increase your video views. Once you’ve got a solid first round of engagement, Instagram will boost the reach of your video, increasing your number of views further.
Here’s the thing; you’ll need to learn what the peak posting times are for your specific audience. It can actually vary widely from brand to brand. According to one study, for example, the best time to post on Instagram is on Mondays. Another found that the worst day of the week (if only slightly) was on a Monday.
Image source: ReadyPulse
There is one consistency across all studies, however. While specific times vary, it’s a general rule of thumb that posting in the afternoon and evening will yield best results. You can learn more about how to find the best time to post for your brand here.
You can use Agorapulse’s Instagram reports to quickly evaluate which posts are getting the most engagement. If you post similar content daily, it’ll be easy to determine which days get you the best results.
If you carefully test different times, peak times during the day will be easy to see, too.
Use Agorapulse to schedule, queue, or post video directly to Instagram!
4.
Run Instagram Video Ads Instagram ads aren’t organic posts and they do cost money. But they’re also a surefire way to get more Instagram video views quickly. If you have a video you want to get a lot of eyes on, running a “video views” campaign is the way to go. Thanks to its shared Facebook ad’s amazing targeting system, Instagram ads can even help make sure those views are from relevant users.
Instagram ads have been exceptionally effective since their release. Technology company LG proved this when its Instagram video ad campaign saw a reach of 16 million relevant users and over 1.7 million engagements. While these are drastically big numbers (and were likely very expensive to obtain), SMBs can replicate these results on an appropriate scale for their brands.
Instagram has historically had higher engagement than other platforms. Its ads from ecommerce brands have a higher CTR average than Facebook. Initial video ads were deemed “highly effective” at first release.
Keep in mind that Instagram ads do typically cost more than their Facebook counterparts, so watch your ad spend carefully.
Final Thoughts
Especially now that they’re visible for everyone to see, we want to increase video views to benefit from social proof. Combining the strategies discussed above with high-quality, high-value content will increase your Instagram video views both immediately and long-term.
This article was published in 2016 and has since been refreshed.
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How to increase views on Instagram of your videos and stories
Very often users try to increase video views on Instagram. They need this to promote their profile to the TOP, increase the number of subscribers, earn money, create imaginary activity, sell goods, and sometimes just brag to their loved ones.
How to increase views on Instagram
Allowed methods:
- Do not use popular hashtags.
In 2018, everything has changed dramatically, and such popular tags as #life, #love can reach a very small audience. The system automatically lowers popularity in the feed. But it was different before. - Blocking inactive subscribers. The profile will have fewer subscribers, but the number of views on the network will increase. You should once and for all remove advertising accounts with massages, hair extensions, eyelashes, and so on. This is absolutely unnecessary "trash" that clogs the profile. Despite the fact that there will be fewer people, the account will be more active. Thanks to this, the profile will grow in the search.
- Use communication to attract followers. Another good method that helps to gain a lot of views on Instagram and leads to an increase in the number of likes.
If you have no idea how to get subscribers, you can use some recommendations:
- run thematic questionnaires in the feed;
- without imposing, ask subscribers to express their opinion regarding any situation;
- drawing games;
- be as active as possible on the page and engage subscribers in a dialogue.
To increase views in Stories, you can use targeted advertising. This is a good plus, which will increase the number of subscribers. Advertising is available to all users who match the sample.
Use of new products provided by Instagram. For example, the following functions will help to raise the rating:
- adding gifs to stories;
- conducting surveys;
- subscription to hashtags.
This approach will give its result, because people like to try something new and enjoy using new products.
Shooting and publishing new videos is relevant for raising your profile in the feed in order to get the coveted likes. You can place in many ways:
- cinemagraph;
- via live broadcasts;
- boomerangs in stories and so on.
What should be the quality of the video or photo to increase views
There are several recommendations that will help you create a good video and photo:
- Video for Instagram should be entertaining. To choose the right direction, you should analyze the site, see which videos are in the top, what bloggers comment on, and so on.
- Content must be useful. Such videos collect much more views than those with meaningless information. For example, a video on how to cook a healthy breakfast in 2 minutes will get more views than a video of a calm sea.
- It's better if the video is unusual, outrageous. This is where personal fantasy and its limits come into play. The video, where a guy holds a girl's hand over a cliff, had the effect of an exploding bomb, and more than a million users watched it. It was the shocking episode that boosted the rating.
- Correctly chosen tags. If you don't tag the video, no one will see it, and it will only be available to personal subscribers.
How to increase the number of views using cheat services
To boost Instagram views, you can use the services of paid and free services. Each has positive and negative sides:
- Likemania is a paid service that provides video viewing services from bots and offers;
- Bosslike - there is a paid and free version of cheating. In the free one, you will have to work hard by completing tasks from other participants. Earned points can be spent on cheating. In the paid one, it is enough to put money into the account, and you can order the desired number of views.
- SMMLaba - the platform provides a number of services - cheat likes, subscriptions, comments. The result will be in a couple of days. It is worth noting that all the work will be done not by robots, but by living people.
- Pamagram Zengram - two similar services that provide services for likes and subscriptions. The job of cheating is done by people and bots. The program has a limit control.
- Doinsta - providing services only from people. After completing the registration, you can test the program for 3 days.
- Progressium - services: views, likes, subscribers. Registration is not required. The service is paid.
- Winlike is a paid platform that gains popularity with the help of offers and bots. Provides a service of views and automatic likes. There is no registration.
Conclusion
How to get likes and how to raise the rating is known. The main thing is not to forget about the intricacies of Instagram, which play a major role on the path to popularity.
Thematic uncommon tags, content that is interesting for subscribers, the use of all the new Instagram products, cleaning from bots and incomprehensible stores will allow you to always be in the center of events and keep up with progress.
Promoting Instagram in 2022 – Marketing on vc.ru
Good afternoon! Lyudmila is in touch, a marketer at Altcraft. Instagram already has 1.3 billion users, photo and video content service is one of the top social networks in the world and continues to grow. Instagram brings money to brands and bloggers - it is the most effective platform for influencer marketing in 2020-2021. Bloggers earn up to $10,000 from one advertising post. Brands increase the audience, increase loyalty and sales - 90% of Instagram users are subscribed to commercial accounts.
46 873 views
Instagram is a rapidly changing social network with unpredictable algorithms. There is huge competition here, but the question of how to promote Instagram for brands and bloggers remains relevant.
We tell you what will work and what will not work in 2022: how to promote a blog on Instagram using free and paid promotion methods.
Before the start of promotion
It is useless to start development without strategy and account preparation. So first:
- Set up an Instagram profile so that the user immediately understands what your account is about and what you offer.
What's important:
- A name that matches the theme of the account.
- Description in the profile header: USP, benefits, name (if the account is an individual).
- Location if you run an offline business or work in a specific area.
- A link to a website or your other content.
- Page navigation in live stories: prices, location, FAQs and other information.
- Clean your account from inactive subscribers if the profile has been maintained for a long time.
Subscribers who do not respond to your content in any way are bad for promotion.
Example. Instagram sees: only 10 out of 1000 subscribers watch your content. The social network understands that the content is uninteresting and stops showing it. Subscribers by themselves are not an indicator of the success of an account, it is important to involve the audience.
- Switch to a business account to get statistics and analyze audience reactions to content.
- Prepare a development strategy. Any promotion is a plan and regularity. One-time actions will not bring results. Define goals - why do you need promotion on Instagram, what do you want to get: subscribers, sales, advertisers, or something else. Prepare a content plan with regular posts, stories and Reels.
Free promotion methods
Reels
Reels is a short video format (15-30 seconds) that Instagram launched worldwide in the summer of 2021.
The social network also promised to promote the video format. Therefore, now Reels is the most effective way to promote your account for free. Social media gives Reels an outside reach. If stories and posts work for an existing audience (although posts also sometimes get into recommendations), then Reels has more opportunities. Getting a million views for an account with a couple of thousand subscribers is real.
Another advantage of Reels for promotion is the lifetime. Stories disappear after 24 hours, the post is shown for a couple of days, and Reels “spins” even after a while. Also, one video in Reels can “pull” others along with it: the social network sees that a particular video is interesting to the audience and shows the previously created ones.
Sample Reels
Commenting
Don't confuse this method with spam comments for everyone. Popular, but meaningless, remains automatic commenting. With this method, there are situations when the inscription “what a beautiful photo” appears under the mourning post with a candle, or there are off-topic comments.
You shouldn't do that.
Unsuccessful automatic commenting
How to get followers on Instagram through comments:
- Comment thoughtfully and to the point. Communicate in a friendly and honest way - try to make friends, and not advertise yourself.
- Chat in the comments under the posts of personal accounts of ordinary users, bloggers and brands. A user with a small number of followers is more likely to notice you and visit your page. Major bloggers and brands are unlikely to subscribe, but other subscribers will see an interesting comment.
Hashtags
Promotion with the help of hashtags is a legal method of promotion that is unlikely to give huge coverage, but it will still attract some part of the audience. Instagram has a separate search for hashtags and a subscription to them.
Which hashtags to set for promotion:
- Thematic, which relate to your field, and localized, if you are tied to some territory.
- The topic of the hashtag should match the topic of the post and photo, then Instagram better understands what your post is about and shows it to the right audience.
- Do not choose high-frequency hashtags from 500 thousand. The more often a hashtag is used, the less likely your post will be seen.
- Check the relevance of hashtags. If they were last used two years ago, they don't work.
An example of thematic hashtags
How many hashtags should I put? There is no single answer. Instagram allows you to add up to 30. But such a “canvas” does not always work. Irrelevant hashtags will reduce reach and minimize the effect of relevant ones. Therefore, experiment and do not copy the same hashtags from post to post - this is inefficient. Another social network may think that you are a robot and block your account.
Cross promo
This method will not fit the query "How to promote instagram from scratch".
An account for cross-promotion or mutual PR should already have an audience.
What we do next:
- We are looking for an account with a similar or related theme and about the same number of subscribers.
- We exchange content, for example, we make guest posts, live broadcasts or joint marathons.
An example of a successful cross-promo is a sportswear brand account launching a marathon of fast workouts with a fitness trainer.
Promotion on other platforms
If you are actively running another channel (Youtube, Yandex.Zen and others), invite the audience to subscribe to your Instagram.
Important! Users should understand why they need another account of yours. It is unlikely that subscribers are interested in watching the same content. Work with different formats and themes.
An example of such a promotion method from a blogger with a promoted Youtube channel with expert information.
The girl offers to subscribe to her Instagram, where she shares her personal.
Instagram promotion on the blogger's Youtube channel
User Content
Works for brands and individuals who want to promote their account.
An option for a brand is to invite users to post a photo with their product and a special hashtag. Then the brand reposts these publications to its page.
For personal accounts, tag brands. Then there is a chance that the Instagram page will be reposted to the brand account. It turns out win-win - the user gets more coverage, and the brand gets more content.
Location
Adding locations to the account description and posts to Instagram promotion is an additional way. This is especially true for local businesses and events. Just put a location and wait for thousands of subscribers will not work.
Paid promotion methods
Targeted advertising
Instagram's official advertising is an opportunity to reach an audience with specific interests.
If the algorithms themselves decide who to show your Reels or post to, then in advertising you set the audience yourself. Instagram offers to advertise in the feed, stories and Reels.
Examples of targeted advertising on Instagram: in the feed and in stories
Advertising is set up on Instagram itself or through the Facebook advertising account (if the account is linked to the page). For advertising on Instagram, goals are available: visiting an account, a website and increasing engagement - more messages. The audience can be selected automatically or configured, but the criteria are limited.
Setting up an advertising campaign on Instagram
There are more opportunities to designate an audience in the Facebook advertising account.
Possible goals of an advertising campaign in the Facebook advertising account
The downside of advertising on the social network is an impressive list of restrictions that are constantly changing.
For violation of the rules, advertising is stopped, and sometimes the account is blocked without explanation.
Advertising with influencers
Influence marketing remains trending in 2022 as the blogging market grows. Therefore, Instagram promotion through opinion leaders is still relevant. Advertising among bloggers, famous personalities and experts is more trustworthy and is perceived as a recommendation of a familiar person. Advertising options for influencers: native (does not look like advertising) or direct.
Advertising with bloggers
How not to promote on Instagram
If to the question: “How to promote an account on Instagram”, someone offers cheating and giveaways, then run. Gray methods of promotion will not only not be useful, but will also destroy your account. Read about them and forget.
Giveaway
Giveaways are influencer contests in which you need to subscribe to the page and to all giveaway sponsors in order to participate in the prize draw.
Subscription is a prerequisite for the draw. This is how sponsors gain a new audience, but after the draw:
- users unsubscribe because their interest is a prize, not a sponsor's page;
- Instagram algorithms see a large number of unsubscribes and reduce profile coverage;
- it is difficult to save such an account.
Even during a giveaway, the gathered audience is ballast. Prize users are not involved in the content. For Instagram algorithms, this is a sign of irrelevant content.
Cheat bots and comments
Instead of live subscribers, you get fake accounts - bots that create the appearance, but in fact "drown" the account. For algorithms, the more subscribers, the more engagement should be. If the subscribers are bots, there is no activity from them. Instagram sees an uninteresting account and does not show it not only in recommendations, but also to subscribers.
The social network also fights against bots and suspicious activity, bans accounts that are engaged in cheating.
Activity chats
They create the illusion of involvement, show social networks and other subscribers interest in the account. These are groups where users gather who like, comment on posts and watch each other's stories. The main disadvantage of the method is an irrelevant audience. If this method is still possible in an account from scratch, then after growth it will most likely harm - you will not see real involvement and interest in the content, so you will not understand how to improve it.
Mass following and mass liking
The essence of the methods is subscribing to multiple accounts that can be the target audience or/and likes to posts by different people. The goal is to draw attention to your account: the user will replace your activity and subscribe in response. But the methods are no longer relevant: users do not respond, but Instagram punishes for such promotion.
