How to get good instagram feed

Instagram Feed Tips For Success (2021 Update)

Updated: 28 May 2021

How’d you like to know ALL the best Instagram feed tips out there?

With 1 billion active users (that’s per day!), Instagram continues to be the leading visual platform and a reliable source of new friends, followers and exposure.

So you really need to put in some extra effort to stand out.

No pressure, right?

*Eye twitches.*

You probably already know that having a cohesive feed is half the battle on the road to turning you into an Instagram content master.

A few of you have been asking how I plan my feed, how I put together my content and even what filters I’m using on my photos

So I thought I’d share EVERYTHING here.

Below you’ll find the INs and OUTs of content planning.

Oh, and my top Instagram feed tips and apps that’ll help you stay on track.

Let’s get going!

Updated: 28 May 2021

How’d you like to know ALL the best Instagram feed tips out there?

With 1 billion active users (that’s per day!), Instagram continues to be the leading visual platform and a reliable source of new friends, followers and exposure.

So you really need to put in some extra effort to stand out.

No pressure, right?

*Eye twitches.*

You probably already know that having a cohesive feed is half the battle on the road to turning you into an Instagram content master.

A few of you have been asking how I plan my feed, how I put together my content and even what filters I’m using on my photos

So I thought I’d share EVERYTHING here.

Below you’ll find the INs and OUTs of content planning.

Oh, and my top Instagram feed tips and apps that’ll help you stay on track.

Let’s get going!

Start Your Feed Right With These Instagram Themes Ideas

Now that you’ve decided to make Instagram your no. 1 priority, there’s just one dilemma holding you back…

Which theme should you pick for your feed?

Well, it depends!

I know, I know.

But really.

Here are the questions you should ask yourself when picking a theme:

Which 5 types of content am I most likely to be able to create on a daily basis?
What is my aesthetic? Am I leaning towards white, clean & minimalistic feeds or am I more of a maximalist?
Which are the top 3 colors that I want to feature in my feed?

Answer all of these questions in a truthful and practical way before reading the Instagram feed tips below, or else all your hard work will be in vain!

For example, you may *really* be into tropical hues, but you may not have the surroundings or the props to shoot such photos on a regular basis.

Start Your Feed Right With These Instagram Themes Ideas

Now that you’ve decided to make Instagram your no. 1 priority, there’s just one dilemma holding you back…

Which theme should you pick for your feed?

Well, it depends!

I know, I know.

But really.

Here are the questions you should ask yourself when picking a theme:

Which 5 types of content am I most likely to be able to create on a daily basis?
What is my aesthetic? Am I leaning towards white, clean & minimalistic feeds or am I more of a maximalist?
Which are the top 3 colors that I want to feature in my feed?

Answer all of these questions in a truthful and practical way before reading the Instagram feed tips below, or else all your hard work will be in vain!

For example, you may *really* be into tropical hues, but you may not have the surroundings or the props to shoot such photos on a regular basis.

Instagram Archive Feature

The first step to a curated, themed feed is to get rid of all the photos that don’t feel *good* enough.

You know, the heavily filtered ones that you might still having around since ~2013.

Make full use of the Archive option.

(You’ll find it in the top right top of your profile page.)

You have a brand new account?

Congrats – you already have a clean slate to work on and you’re straight-off ready to implement other Instagram feed tips.

So let’s get down to business and nail your theme.

Instagram Archive Feature

The first step to a curated, themed feed is to get rid of all the photos that don’t feel *good* enough.

You know, the heavily filtered ones that you might still having around since ~2013.

Make full use of the Archive option.

(You’ll find it in the top right top of your profile page.)

You have a brand new account?

Congrats – you already have a clean slate to work on and you’re straight-off ready to implement other Instagram feed tips.

So let’s get down to business and nail your theme.

Instagram Aesthetic Ideas

Before we fully dive into the best Instagram feed tips, we need some inspo.

That’s right:

Time to roll up our sleeves and get INSPIRED!

Here are a few Instagram aesthetic ideas from real accounts that are kicking ass:

Instagram Aesthetic Ideas

Before we fully dive into the best Instagram feed tips, we need some inspo.

That’s right:

Time to roll up our sleeves and get INSPIRED!

Here are a few Instagram aesthetic ideas from real accounts that are kicking ass:

@andicsinger

@emily_luciano

@kristinabazan

@sincerelyjules

@majawyh

@marianna_hewitt

@negin_mirsalehi

@tezza

Instagram Theme Apps That’ll Change Your Life

Do you use a secret, throwaway Instagram account to plan your feed and make sure your posts look good next to each another?

It’s time you deleted that sucker, because there’s a far better way to plan your Instagram feed.

There are a handful of AMAZING Instagram feed planning apps out there and they’ll blow your mind!

Want to know the best part?

You’ll be able to plan your content well ahead of time, add captions and, when it’s time to post, do so with confidence and excitement.

Here are my TOP 3 FAVOURITE Instagram theme planning apps that’ll help you save time, energy and ensure you always have the perfect feed:

Instagram Theme Apps That’ll Change Your Life

Do you use a secret, throwaway Instagram account to plan your feed and make sure your posts look good next to each another?

It’s time you deleted that sucker, because there’s a far better way to plan your Instagram feed.

There are a handful of AMAZING Instagram feed planning apps out there and they’ll blow your mind!

Want to know the best part?

You’ll be able to plan your content well ahead of time, add captions and, when it’s time to post, do so with confidence and excitement.

Here are my TOP 3 FAVOURITE Instagram theme planning apps that’ll help you save time, energy and ensure you always have the perfect feed:

Instagram Theme App: Planoly

Not gonna lie, Planoly is legit my go-to app for Instagram feed planning.

Its drag & drop feature makes it super-easy to swap out photos for one another and to tinker around until your feed looks perfect.

And there’s more:

When adding your captions, it will auto-populate hashtags and @username handles, saving you tones of time you would’ve spent searching and guessing.

Of course, you can schedule content days or even weeks in advance.

Pro Instagram Feed Tips With Planoly: Use its Stories feature to plan ahead for the stories portion of your Instagram. So. Good. Also, use the hashtag groups to streamline & organize your caption writing process.

And finally, it is available both from the web dashboard and from the phone app.

Instagram Theme App: UNUM

UNUM is the coolest kid in the bunch (of Instagram theme app planners).

Sleek, powerful and intuitive, UNUM lets you drag & drop your photo or swap them out for one another using the rearrange tool.

You can also add captions and hashtags, as well as schedule your posts.

Other than these, it also comes with a super helpful edit & filter tool that allows you to fine tune your pics to perfection.

Pro Instagram Feed Tips With UNUM: The Live Grid will make your grid interactive, the Phantom Mode can hide your posted Instagram photos to see what your feed would look like without them and the Draft Feature lets you plan an alternative feed to swap with your current one.

PS: Their app update notes are absolutely HILARIOUS. I’d be hard pressed to find another app that does these as cleverly and whimsically – you know it’s going to be a good day if UNUM has an update!

Instagram Theme App: Preview

If you’re just getting started with planning & curating your Instagram feed and don’t want to jump straight away into a paid app or plan, your best bet would be Preview.

This app will let you plan your future content without even connecting your Instagram – you can, if you want to, of course!

Among Preview’s features are: drag & drop, unlimited grid space, a fantastic selection of filters, hashtag grouping and the ability to add captions and schedule future posts.

Pro Instagram Feed Tips With Preview:

You don’t even need Internet to use this app and you don’t need to log into your Instagram account to start planning.

Simply start adding in photos from your camera roll and watch your future feed take shape.

Boom!

Instagram Theme App: Plann

Plann is a versatile app for your Instagram feed that has a lot of useful features.

You can of course, connect your Instagram profile and start adding content just like in other apps. It also has a Stories tap which you can use to plan & schedule your next Stories.

However, unlike other apps, it has a nifty little tab called Strategy, which helps you plan your content around themes! (Read more about themes, or content pillars as I call them, below.)

Also important: the Performance tab, which gives you granular stats & advanced analytics including your Instagram account’s color palette! Haven’t seen this in any other Instagram feed planning apps, so this is very impressive.

Pro Instagram Feed Tips With Plann: My top tip with Plann would be for you to go ahead and make full use of the Performance tab, it has lots of important info.

Plann also lets your add and edit your own hashtag groups, so you can copy & paste them as you go along planning your posts. Very useful!

Instagram Theme App: Planoly

Not gonna lie, this is legit my go-to app for Instagram feed planning.

Its drag & drop feature makes it super-easy to swap out photos for one another and to tinker around until your feed looks perfect.

And there’s more:

When adding your captions, it will auto-populate hashtags and @username handles, saving you tones of time you would’ve spent searching and guessing.

Of course, you can schedule content days or even weeks in advance.

And finally, it is available both from the web dashboard and from the phone app.

Instagram Theme App: UNUM

UNUM is the coolest kid in the bunch (of Instagram theme app planners).

Sleek, powerful and intuitive, UNUM lets you drag & drop your photo or swap them out for one another using the rearrange tool.

You can also add captions and hashtags, as well as schedule your posts.

Other than these, it also comes with a super helpful edit & filter tool that allows you to fine tune your pics to perfection.

Instagram Theme App: Preview

If you’re just getting started with planning & curating your Instagram feed and don’t want to jump straight away into a paid app or plan, your best bet would be Preview.

This app will let you plan your future content without even connecting your Instagram – you can, if you want to, of course!

Among Preview’s features are: drag & drop, unlimited grid space, a fantastic selection of filters, hashtag grouping and the ability to add captions and schedule future posts.

Pro Instagram Feed Tips With Preview:

You don’t even need Internet to use this app and you don’t need to log into your Instagram account to start planning.

Simply start adding in photos from your camera roll and watch your future feed take shape.

Boom!

Instagram Theme App: Plann

Plann is a versatile app for your Instagram feed that has a lot of useful features.

You can of course, connect your Instagram profile and start adding content just like in other apps. It also has a Stories tap which you can use to plan & schedule your next Stories.

However, unlike other apps, it has a nifty little tab called Strategy, which helps you plan your content around themes! (Read more about themes, or content pillars as I call them, below.)

Pro Instagram Feed Tips With Plann: My top tip with Plann would be for you to go ahead and make full use of the Performance tab, it has lots of important info.

Plann also lets your add and edit your own hashtag groups, so you can copy & paste them as you go along planning your posts. Very useful!

Instagram Feed Tips

Now that you have the main Instagram planning tools all sorted out, it’s time to take a closer look at how to achieve feed perfection.

My best tip to do that is to pick your content pillars.

Remember I was asking you above which 5 types of content you are most likely to be able to produce on a daily basis?

Those will be the foundation of your feed.

All you have to do after you’ve figured them out is to cycle through them.

You’ll never have to wonder “what the hell should I post today?” because you’ll have everything figured out well ahead of time.

Like. A. Boss.

So, which *are* your content pillars?

For me, it’s easy: I cycle through lettering, selfies, urban shots, flowers and flatlays.

Other people may cycle through full outfit shots, outfit details, flatlays, inspo pics, quotes.

And others might cycle through drone photography, people photography, quotes, close-up shots and office life.

Once you figure out your own pattern, every piece of your Instagram story will fall into place.

Instagram Feed Tips

Now that you have the main Instagram planning tools all sorted out, it’s time to take a closer look at how to achieve feed perfection.

My best tip to do that is to pick your content pillars.

Remember I was asking you above which 5 types of content you are most likely to be able to produce on a daily basis?

Those will be the foundation of your feed.

All you have to do after you’ve figured them out is to cycle through them.

You’ll never have to wonder “what the hell should I post today?” because you’ll have everything figured out well ahead of time.

Like. A. Boss.

So, which *are* your content pillars?

For me, it’s easy: I cycle through lettering, selfies, urban shots, flowers and flatlays.

Other people may cycle through full outfit shots, outfit details, flatlays, inspo pics, quotes.

And others might cycle through drone photography, people photography, quotes, close-up shots and office life.

Once you figure out your own pattern, every piece of your Instagram story will fall into place.

Instagram Feed Tip:

Start keeping an eye on your favourite Instagrammers’ feed and see how they cycle through different types of content.

At one point, you’ll start seeing a pattern.

Be inspired and take it all in, but remember not to copy – you do you. It’s best in the long run both for your brand and for your mind.

How To Plan Your Instagram Feed

We’ve all been there: it’s been a day or two since you last posted on Insta and you’re literally FREAKING OUT because you don’t know what to post next.

So you go down the rabbit hole that is your camera roll hoping you’ll maybe, maaaybe find a pic you haven’t posted before. Oh, and it also has to somehow fit in with the feed.

The struggle, right?

Here’s the real question:

How do you make sure you never find yourself in that situation again?

The answer is simple: plan ahead, using CONTENT PILLARS.

If you’ve scrolled past this particular Instagram feed tips chapter, back up and read from the start.

Here are a few extra tips I personally stick to:

How To Plan Your Instagram Feed

We’ve all been there: it’s been a day or two since you last posted on Insta and you’re literally FREAKING OUT because you don’t know what to post next.

So you go down the rabbit hole that is your camera roll hoping you’ll maybe, maaaybe find a pic you haven’t posted before. Oh, and it also has to somehow fit in with the feed.

The struggle, right?

Here’s the real question:

How do you make sure you never find yourself in that situation again?

The answer is simple: plan ahead, using CONTENT PILLARS.

If you’ve scrolled past this particular Instagram feed tips chapter, back up and read from the start.

Here are a few extra tips I personally stick to:

#1: Shoot or create content in bulk ahead of time.

And by this I don’t mean just several different shots from a single session.

I mean literally plan out two or three mini shoots throughout a day.

For example, for me it would be flatlays, outfits and urban shots (often times the latter will get done in the same session).

Same goes for my lettering and illustrations.

Most of them are done once per month and then spaced out to go live when the time is right.

#2: Train your eye to look for your favourite colors, vibes, textures etc while out & about.

Sure, it takes a bit of time to get it right, but being able to snap photos on-the-go that also fit in with your feed will prove to be a life saver.

The easiest way to achieve this?

Read up!

Get your hands on art albums or coffee table books and browse through them. Pay attention to all the little details like font placements and sizes, crops, cuts and colors.

#3: Inject some inspo pics into your feed.

Sometimes, no matter how hard you try, plan or arrange, things don’t really fall into place and you’re left with a blank pesky square that you just can’t fill.

When that happens, I usually reach for external content.

Pressed for time? Regram a photo from your favourite Instagram influencer and give them a small shoutout – it’ll help others discover their profile, too.

Just remember to always give credit both in the caption and by tagging them in the photo (or, even better, ask for permission before posting).

#1: Shoot or create content in bulk ahead of time.

And by this I don’t mean just several different shots from a single session.

I mean literally plan out two or three mini shoots throughout a day.

For example, for me it would be flatlays, outfits and urban shots (often times the latter will get done in the same session).

Same goes for my lettering and illustrations.

Most of them are done once per month and then spaced out to go live when the time is right.

#2: Train your eye to look for your favourite colors, vibes, textures etc while out & about.

Sure, it takes a bit of time to get it right, but being able to snap photos on-the-go that also fit in with your feed will prove to be a life saver.

The easiest way to achieve this?

Read up!

Get your hands on art albums or coffee table books and browse through them. Pay attention to all the little details like font placements and sizes, crops, cuts and colors.

#3: Inject some inspo pics into your feed.

Sometimes, no matter how hard you try, plan or arrange, things don’t really fall into place and you’re left with a blank pesky square that you just can’t fill.

When that happens, I usually reach for external content.

Pressed for time? Regram a photo from your favourite Instagram influencer and give them a small shoutout – it’ll help others discover their profile, too.

Just remember to always give credit both in the caption and by tagging them in the photo (or, even better, ask for permission before posting).

Pro Tip:

When in doubt, snap a picture anyway!

(Even if you cringe when you look at it – there’s a delete button for a reason…) The camera never lies and it will sometimes show you little details that you would never have noticed otherwise.

When all else fails, you can turn to sites which host CC0 photos. Images published under this license can be used however you like, free of charge, for both commercial and non-commercial purposes.

This is one of the best guarded Instagram feed tips for a reason: you’ll have amazing pictures at your fingertips in a matter of seconds!

Just don’t rely on them *too* often so you won’t dilute your brand.

You’re a content creator first and a curator second.

Enter Unsplash and Pixabay. On both of them you’ll find professional images of anything your heart desires.

What a time to be alive, right?

When all else fails, you can turn to sites which host CC0 photos. Images published under this license can be used however you like, free of charge, for both commercial and non-commercial purposes.

This is one of the best guarded Instagram feed tips for a reason: you’ll have amazing pictures at your fingertips in a matter of seconds!

Just don’t rely on them *too* often so you won’t dilute your brand.

You’re a content creator first and a curator second.

Enter Unsplash and Pixabay. On both of them you’ll find professional images of anything your heart desires.

What a time to be alive, right?

Instagram Feed Tips Using VSCO

Fact:

VSCO is one of the most popular editing apps on mobile. (If not THE MOST popular.)

And it’s pretty clear why: an insanely gorgeous selection of filters, a generous array of editing tools and a straight-forward interface.

So what are you waiting for?

Jump on the bandwagon.

If you’re a newbie, here are the best Instagram feed tips using VSCO filters to help you achieve a fantastic feed:

Instagram Feed Tips Using VSCO

Fact:

VSCO is one of the most popular editing apps on mobile. (If not THE MOST popular.)

And it’s pretty clear why: an insanely gorgeous selection of filters, a generous array of editing tools and a straight-forward interface.

So what are you waiting for?

Jump on the bandwagon.

If you’re a newbie, here are the best Instagram feed tips using VSCO filters to help you achieve a fantastic feed:

Best VSCO filters for Instagram feed: A6

Use VSCO’s A6 filter when you want your images to have a subtle, moody vibe without going overboard.

Best VSCO filters for Instagram feed: HB1

VSCO’s HB1 brightens your image, while also turning it slightly blue.

Best VSCO filters for Instagram feed: HB2

The HB2 is the perfect cross between the A6 and the HB1 filters: not as moody as A2, yet not as cool as HB1. HB2 is my go-to when I edit flower photos, because it creates that saturated, rich green for the leaves.

Best VSCO filters for Instagram feed: C1

VSCO’s C1 is the best if you’re going for vibrant colors. Even when the colors in the photo are pretty bright to begin with, this filter can bring them up a notch without them appearing unrealistic. *Winning*

Best VSCO filters for Instagram feed: A6

Use VSCO’s A6 filter when you want your images to have a subtle, moody vibe without going overboard.

Best VSCO filters for Instagram feed: HB1

VSCO’s HB1 brightens your image, while also turning it slightly blue.

Best VSCO filters for Instagram feed: HB2

Best VSCO filters for Instagram feed: C1

Best VSCO filters for Instagram feed: C2

C2 is the tamest filter in the C series. I mainly use this one for selfies to subtly add some boost.

Best VSCO filters for Instagram feed: C3

C3 is the warmest and most intense of the C filters. I use this one when my base image already has a good balance of cool and warm colors in it.

Best VSCO filters for Instagram feed: S2

The S2 filter subtly brightens the image, while also giving it a cleaner look. I love using this one for fine tweaks on punchy images.

Best VSCO filters for Instagram feed: S3

S3 is very similar to the C series filters, except that it’s a lot brighter. I love using this one on photos where the C filters are just not bright enough – yes, sometimes that can be the case!

Best VSCO filters for Instagram feed: C2

C2 is the tamest filter in the C series. I mainly use this one for selfies to subtly add some boost.

Best VSCO filters for Instagram feed: C3

C3 is the warmest and most intense of the C filters. I use this one when my base image already has a good balance of cool and warm colors in it.

Best VSCO filters for Instagram feed: S2

The S2 filter subtly brightens the image, while also giving it a cleaner look. I love using this one for fine tweaks on punchy images.

Best VSCO filters for Instagram feed: S3

S3 is very similar to the C series filters, except that it’s a lot brighter. I love using this one on photos where the C filters are just not bright enough – yes, sometimes that can be the case!

Instagram Feed Tips Using The Tezza App

As I’m writing this in 2020, there is another editing app that is becoming super popular for Instagrammers – the Tezza App!

In case you are not familiar, it is a photo & video editing app created by influencer Tezza Barton and her husband, Cole Herrmann.

The app has lots of fantastic filters, along with classic editing options like brightness, saturation, HSL and all that jazz.

Aaaand it also has some really nice dust effect you can apply to your photos. My favorite feature though?

The options to add vintage subtitles to your photos or videos. It is something that is so simple to do, yet so effective!

Here are the best Instagram feed tips using the gorgeous filters in the Tezza App to help you achieve an amazing feed:

Instagram Feed Tips Using The Tezza App

As I’m writing this in 2020, there is another editing app that is becoming super popular for Instagrammers – the Tezza App!

In case you are not familiar, it is a photo & video editing app created by influencer Tezza Barton and her husband, Cole Herrmann.

The app has lots of fantastic filters, along with classic editing options like brightness, saturation, HSL and all that jazz.

Aaaand it also has some really nice dust effect you can apply to your photos. My favorite feature though?

The options to add vintage subtitles to your photos or videos. It is something that is so simple to do, yet so effective!

Here are the best Instagram feed tips using the gorgeous filters in the Tezza App to help you achieve an amazing feed:

Best Tezza App filters for Instagram feed: INSPR

The INSPR filter is one of my go-tos when it comes to editing in the Tezza App. It gives an easy, effortless vibe to pretty much any photo.

Best Tezza App filters for Instagram feed: FILM

FILM is one of my favorite new Tezza App filters, right after INSPR. It gives photos an old-school, moody look like the name suggests.

Best Tezza App filters for Instagram feed: VINTAGE

VINTAGE is the perfect filter to use if you want that unapologetic throwback vibe. I only use this sparingly or turn the intensity lower for best results.

Best Tezza App filters for Instagram feed: MOOD 2

MOOD 2 is a fantastic filter to use if you have bright & loud photos that you want to tone down. So good!

Best Tezza App filters for Instagram feed: INSPR

The INSPR filter is one of my go-tos when it comes to editing in the Tezza App. It gives an easy, effortless vibe to pretty much any photo.

Best Tezza App filters for Instagram feed: FILM

FILM is one of my favorite new Tezza App filters, right after INSPR. It gives photos an old-school, moody look like the name suggests.

Best Tezza App filters for Instagram feed: VINTAGE

VINTAGE is the perfect filter to use if you want that unapologetic throwback vibe. I only use this sparingly or turn the intensity lower for best results.

Best Tezza App filters for Instagram feed: MOOD 2

MOOD 2 is a fantastic filter to use if you have bright & loud photos that you want to tone down. So good!

Instagram Feed Tips For Success

And finally, a few tips to keep in mind as you go about crafting your own perfect feed:

Instagram Feed Tips For Success

And finally, a few tips to keep in mind as you go about crafting your own perfect feed:

1. Be Consistent

Remember you’re in it for the long haul and don’t give up if your photos are not what you want right from the start.

Keep tweaking your filters, refining your process and, most importantly, do it on a recurring basis.

You know what they say… practice makes perfect, so keep at it.

2. Always Shoot In Natural Light

Shoot all your photos in natural light, regardless if you’re using a phone or a DSLR.

This way, you’ll get nice, crisp pictures that only need minimal editing.

If not, you’ll have grainy pics that’ll take FOR-EVAH to edit – no good!

3. Look At The Bigger Picture

What purpose does your content serve?

Do you want to establish yourself as an influencer? Get more business from Instagram? Connect with fellow creators?

Your greater purpose should influence the type of content you make, so be strategic about it.

1. Be Consistent

Remember you’re in it for the long haul and don’t give up if your photos are not what you want right from the start.

Keep tweaking your filters, refining your process and, most importantly, do it on a recurring basis.

You know what they say… practice makes perfect, so keep at it.

2. Always Shoot In Natural Light

Shoot all your photos in natural light, regardless if you’re using a phone or a DSLR.

This way, you’ll get nice, crisp pictures that only need minimal editing.

If not, you’ll have grainy pics that’ll take FOR-EVAH to edit – no good!

3. Look At The Bigger Picture

What purpose does your content serve?

Do you want to establish yourself as an influencer? Get more business from Instagram? Connect with fellow creators?

Your greater purpose should influence the type of content you make, so be strategic about it.

Your turn!

Tell me which Instagram feed tip you found most helpful! What else would you like to know? What tips do you want to share? Do you have any go-to accounts that you checkout for inspiration? Which are they? What other questions do you need answers to? (Besides the meaning of life, haha. )

Please share your tips, ideas or main inspo sources in the comment section – talk soon!

PS: Here’s how to take your Instagram Stories to the next level.

Your turn!

Please share your tips, ideas or main inspo sources in the comment section – talk soon!

PS: Photos look good, but no idea what to write? Here are 50 short Instagram captions you can start using right away.

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About

Daiana

Daiana is a creative consultant, designer and writer. After a decade working with various businesses on developing their voice, editorial approach and aesthetic, she has returned to her first love, personal blogging, sharing what she's learned along the way.

8 Tips On How to Make Your Instagram Better & Follow-Worthy

Feeling like your Instagram feed is in a creative rut? Don’t worry, we’re here to provide you with 8 key tips on how to have a good Instagram feed and take your grid to the next level!

So what is an Instagram grid, anyway? When you’re viewing an Instagram profile on your smartphone, you’ll see nine photos at once. These nine photos make up “the grid”.

On some of your favorite accounts, you may even notice subtle color nuances and styles that make the content POP 💥!

These harmonious grid effects are super effective in getting people to stop scrolling, like their images and even comment!

When you’re thoughtfully trying to make your Instagram look better, by applying a theme or creating a cohesive look, you can create a style all your own.

Ready to learn how to make your Instagram feed look good and rock the grid? Let’s dive in!

How to Have a Good Instagram Feed in 8 Simple Steps

There are a few tips and tricks that beautifying your Instagram feed really simple through visually planning your Instagram posts.

Let’s unpack our tips on how to make your Instagram pretty and follow-worthy below!

1. Think like an editor

You’ll want to start thinking about your Instagram feed as a whole entity and not as individual posts.

This is the first small mental change to make to your Instagram posting process in order to implement a feed plan and create a cohesive look.

So what do we mean by think like an editor? Chiefly, you’ll want to take these things into consideration when creating a nice feed on Instagram:

The types of photos or videos you’ll post
The exact placement of photos in relation to each other
Making sure each post fits the style that you create for your visual theme (more on this later!)
Plan your Instagram content in advance for posting (spur-of-the-moment photos might be hard to fit into your styled Grid!)
Process each photo through filters, apps and/ or presets the same way (more on this later!)

For an example of a themed Instagram grid, this is Stitch Fix’s Instagram account and top nine grid.

Stitch Fix uses lighter photos with lots of white space.

Their content usually consists of product features and styled videos!

Think of your Instagram feed as a whole, not individual posts, if you want to rock the grid. Click to Tweet

On the other hand,Queenhorsfal rocks a super tight grid and she works in threes.

You can see from this top nine that she has one more post to add that will be blue.

Working in groups of threes, each with their own color story, is another great way to create beautiful content and make your Instagram look better.

Among our tips on how to improve your Instagram, this is one you should definitely apply!

2. Cover one topic

Popular Instagram accounts have a theme and keep it super tight. To make your Instagram look better, you’ll need to set parameters for your feed and stick to it.

For example, take @artsyaffirmations Instagram feed. Their theme is pop culture art, and their content is all about positive affirmations.

Although they use a suite of bright colors and funky graphics, their theme of positive messages and self-affirmation is present in every post.

If you’re wondering how to make your Instagram feed look good, kiss random spur-of-the-moment content goodbye.

Remember the mission and values behind your account, and make sure they’re present in every post!

3. Create a unified visual theme

Keeping a consistent visual theme is a crucial part of our list of tips on how to improve your Instagram feed.

Popular ways to unify your Instagram feed theme include focusing on color palettes and editing your photos in the same way!

You can create specific style guidelines to follow for each photo! Take @dananicoledesigns feed, for example!

Dana uses two main types of visual content to keep her feed looking unified: actual photos, and stylized graphics!

Let’s take a closer look! Psst… make a mental note to create similar style guidelines to ensure cohesiveness in your feed:

Dana always edits her photos with the same rosy presets.
She uses text graphics with the same blush background color and white accents.
She also uses the same font across each graphic.

4. Design your aesthetic

For methods on how to make your Instagram more appealing, look straight to designing your own aesthetic.

Whether you’re a Photoshop or smartphone user, you need to develop the way you want to edit each photo or video.

This creates a cohesive feed no matter where you take your photos.

With Photoshop, you can use Photoshop actions to process each photo with one click.

If you’re not a Photoshop pro yet, you can find many free Photoshop actions out there to save and then tweak them to make the mood and style you’re trying to achieve.

Lightroom is another great way to process photos. You can find Lightroom presets to achieve the same goal as Photoshop actions.

There’s also a Lightroom app for your phone so you can process your photos on the go and still match your style!

VSCO is the most popular app for processing Instagram photos with fashion and lifestyle bloggers.

They have it down to a science and, wow, does it show in their amazing Instagram feeds.

If you’re hoping to make your Instagram look better, it doesn’t matter how you choose to take your photos or process them.

What matters is that you consistently use the same filters and settings for each photo to match the aesthetic that you choose!

5. Take high-quality photos

Our list of tips for how to make your Instagram feed better wouldn’t be complete without this deceptively easy fix: high- quality photos!

High-quality photos aren’t out of your reach, even if you don’t have a fancy DSLR. You just need a steady hand, some patience and an eye for composing your photos in unexpected ways!

Whether you’re taking professional-looking photos with your iPhone, or snapping lifestyle shots with your Android device… nearly every modern SmartPhone device can deliver jaw-dropping photos!

Here are some tips to keep in mind:

Use the AE/AF lock feature to set your exposure before taking your picture
Turn on Grid Lines to make your photo composition even better
Find your best natural lighting – try shooting by a window, or outdoors in mid-morning or mid-evening!

For even more easy tips to become a Smartphone photography, pro, tune into our free webinar with stock photo master Kayla Marie Butler of The Ivory Mix!

6.

Color-coordinate your Instagram feed

Wondering how to make your Instagram pretty? Try adding splashes of color to your visual planning approach!

Adopting an Instagram color theme isn’t as complicated as it sounds.

You can peruse Pinterest and some of your favorite feeds for color inspiration – or even make your own random palette with free apps like Coolors!

Here are some things to keep in mind when choosing colors that work for you:

Decide how many colors you want to use. Some palettes contain six colors, while some popular Instagram accounts only use two or three!
Keep your surroundings in mind. The type and location of photos you take most often will probably influence your color selection. For example, if you constantly take gorgeous seaside pics, you may not want to put neon colors or desert-dry hues into your palette.
Use a filter that makes your Instagram feed colors pop. Perfecting your photos and bringing your color palette out in every photo can be as simple as one tap! Peruse presets for sale online, or look up filter recipes on Pinterest to save in your favorite editing app!

7.

Post consistently to Instagram

If you’re racking your brain wondering how to make your Instagram feed better, the answer may be simpler than you think. It’s consistency!

Whether you opt to post once per day, or only want to commit to three posts a week max, it’s important that you show up and post!

Why?

When you commit to posting consistently, you’re teaching your followers what to expect from you.

With regular posting and interaction, your followers will grow to expect your content in their feed and even happily wait for your latest and greatest post!

Visually Plan your Instagram Feed with Tailwind

Here’s the key tip on how to make your Instagram better visually: Planning.

The best Instagram feeds are ones that have been carefully and thoughtfully curated and prepared.

By planning your feed, you’ll be able to see how your photos look next to each other and adjust where needed in order to achieve the cohesive look and feel of your dreams.

Once you batch process your photos, you can plan out your grid in Tailwind with the Auto-Scheduler tool to schedule them at the optimal times using our Smart Scheduling tool for Instagram! Just:

Upload all your photos
Draft your captions and select the best Hashtags using Hashtag Finder
Drag, drop and re-arrange your posts in our 9-Grid Preview feature to perfect your grid!

Once you have them scheduled, when you use Auto Scheduler, those posts will go out at the best time for your Instagram audience.

Now there’s nothing left to do but go out there and create those ‘Gram-able moments. Anyone know a coffee shop that does latte art? ☕️#DoItForTheGram

Have any questions about how to use Tailwind for Instagram or how to make your feed pretty? Let’s hear them in the comments below!

How to make a beautiful Instagram feed

June 25, 2022

Instagram is a great platform for promotion. And here a lot depends on what impression the profile makes: what is the general mood, color palette and combination of photos. We have put together a few tips to help you make a beautiful ribbon and develop a special brand aesthetic.

A single style is those details that unite the entire visual. For example, it can be a photo style - dark deep, airy light photos. Or the paraphernalia of the frame - rustic, vintage, kinfolk and others. Even some common character or object. However, in search of your own style, it is not at all necessary to drive yourself into rigid frames and lock yourself in one direction. You can combine completely different photos if you follow a few rules.

Decide on the mood of the profile

The account itself does not affect sales. For visitors to turn into potential customers, they need to be impressed. Think about what emotions you want to evoke in subscribers? The style of your feed and the choice of photos will depend on this.

For example, if you are selling home decor, a hygge aesthetic would be appropriate: photographs of candles and cozy blankets, warm colors and soft shadows in processing. And for premium leather goods, you can try shooting with gloomy light and deep hues - if you place all the accents correctly, such shots will be filled with a special atmosphere.

Accounts of photographers can also be different: on the left - conciseness and rigor, on the right - brightness and audacity. For example, photos of @neekmason and @kavalerchikyana are used

Choose primary colors and shades

When one color is used in the profile - everything is light and airy or vice versa dark - it looks very stylish and beautiful. But after a while, when you see the fifth, tenth or hundredth such photo, you stop seeing the difference. Therefore, we recommend leaving the stereotype that it is enough to choose one filter for all photos in the past.

It's much better not to lock up your creativity in some kind of filter, but simply choose your favorite shades of base colors and make sure that they are regularly in photographs. If you are shooting portraits, ensure that the skin is the same color throughout. If you publish landscapes, the shades of the sky and greenery should also be the same. Then the shots taken in different conditions will remain natural and look harmonious.

On the left is an example of a tape in which each photo is very beautiful individually, but together they look very similar. And on the right is a tape in which the frames are very different, but thanks to the primary colors that are repeated from frame to frame, the tape looks harmonious. For example, photos of @meghan_faulk and @prostokrasivo.wear are used

Make smooth transitions from dark to light shots

You can combine dark and light, warm and cold shots in one profile - just make smooth transitions. For example, if you had three light shots and now you want to post a dark photo, post a light photo with dark accents first. Then it turns out that some shades seem to flow into others. Such a “gradient” looks beautiful in the feed and will help to fit photos of your customers into it.

Instagram Kinfolk is a great example of a harmonious feed without a single filter. This is achieved by smooth transitions and playing with color. Photos used as an example @kinfolk

Don't be afraid to add color accents

Color adds zest to photos and encourages you to come in and see the details. This is due to the fact that our eye easily picks up bright spots, especially when looking at photos from the phone.

Therefore, for profiles in neutral tones, such as gray or beige, we recommend adding bright details so that the tape does not look boring. And if your frames are bright and colorful, on the contrary, it is better to add calm objects - this way there will be no extra variegation when looking at the tape.

Color attracts the eye, the main thing is to use it in doses. For example, on a neutral background - white, black, beige. Photographs @la_maison.n and @gkstories

Alternate wide and close-ups

The feed looks more harmonious when photos with different scales are published side by side. For example, if you have an online clothing store, you can first post a photo of a girl in a full-length dress, then a waist-length portrait, and then a large photo with a dress back or a beautiful clasp. So there will be no feeling that you are repeating yourself.

The alternation of plans helps to make the tape varied and lively. The characters in the photographs change, the surrounding world changes - then the tape looks eventful.

Cozymoss Instagram photos at different scales. This is another reason why the goats in the profile are so lively and active. @cozymoss photos used as an example

Bonus: feed scheduling apps

Use apps to plan your Instagram content in advance. They are convenient to upload photos, combine them and choose the perfect sequence.

We recommend trying Unum, Inpreview or Garny. To plan one account, a free version of any of them is enough, but if you maintain several profiles, Unum will suit you - there you can create several projects at once for free.

Download Unum for iOS →
Download Unum for Android →
Download Inpreview for iOS →
Download Garny for Android →

These simple tips will help you compose a beautiful and harmonious feed from various photos. At the same time, you don’t have to drive yourself into the framework of one style and limit yourself to one filter. If the article was useful to you, put ♥ and share your Instagram tricks in the comments.

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How to design Instagram beautifully

On March 4, 2022, Roskomnadzor decided to restrict access to Facebook, and on March 11, 2022, access to Instagram. If you are in Russia, most likely, both social networks are currently unavailable to you.

But we have some useful material for you.

(For those who have social networks working - the text of the article is below, under the list of links) for Telegram: step-by-step instructions

VKontakte:

Designing the VKontakte community: the most detailed guide on RuNet

VKontakte promotion: 54 tips and a sea of useful services

A complete guide to setting up VKontakte targeting

Odnoklassniki:

Odnoklassniki for business: to use or not?

"Yandex. Zen":

Channel on "Yandex.Zen" to help small businesses

How to write a good selling article in "Zen" in just 1 hour

8 myths about "Yandex.Zen" for business : debunking the main misconceptions

When promoting a business on Instagram, you need to hook the user at first sight. If a person is not attracted by the picture, he is unlikely to read about the wonderful properties of your products and follow the links. And when you post useful content, it is also important to structure it for users: the arrangement of pictures in the profile in a grid gives a lot of opportunities for this.

Let's look at account design options for a variety of businesses.

Grid design

Checkerboard

Arrange photos in a checkerboard pattern, alternating similar images through one. For example, photos - with quotes. Or contrast photos with pastels.

Don't limit yourself - come up with a unique sequence. If you have an online store, alternate product photos with text content (reviews, useful information). Choose what suits the content of your page.

Line up

Another simple and effective way to personalize your account. Each row can be devoted to one topic or section. You can group by color, style, or type of content.

Inline placement can be not only horizontal but also vertical.

Diagonal

Use the same approach and place visually similar photos diagonally.

When using Line and Diagonal layouts, post three photos at a time. Otherwise, the rows will be mixed up, and the design logic will go astray. If you still want to publish one picture at a time, choose a structure with three vertical lines - provided that the location of these very lines does not matter to you. Then, when adding a new photo, the lines will change places, but this will not interfere with the design.

This format is popular with shops, fashion designers, beauty and tattoo parlors. Alternate close-ups showing details with general ones. This will give a complete picture of your product or service.

Promotion on Instagram* in 2021: the most detailed guide

Free order

The above methods require self-discipline: you must definitely upload photos according to the schedule - today one color, tomorrow - another, today a photo of a product, tomorrow - an inscription ... If impulses of the soul or business needs require you to publish some content urgently without regard to order, you will like this option:0003
The Instagram grid is very flexible: you can simply choose a few formats for yourself (for example, panoramic photos, portraits and captions) and post them in a free sequence. If different types of images are clearly distinguished from each other, they will still give the profile the necessary structure: we clearly see different content groups in the example even with a free order.

By the way, we have examples of designing not only the Instagram feed, but also profile headers, avatar, stories and highlights. A huge number of beautiful accounts and examples were dismantled in the video below.

Free social media audit

Drawing of 3 places until 24.08. The rest of the participants of the drawing - 50% discount
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Frames

Geometric Frames

You don't have to limit yourself to just square frames. Rectangular, round - experiment with different geometric shapes.

It looks good to use frames of different sizes...

...and frames of different shapes.

Colored frames

Not only white, but also black, frames in all colors of the rainbow.

The use of these frames is ideal for the portfolio of a photographer, artist or designer. The frame highlights each photo individually and draws attention to the image itself.

Instagram Stories*: 100+ post ideas

Sometimes frames can not only emphasize a particular photo, but also link the images together to make the profile look whole.

The white-framed branch image is broken into four parts: it creates a sequence between photos and encourages scrolling through the profile further and further. This is a flexible design option, you can only upload one photo at a time. Technically, this is a design along vertical lines, where each line corresponds to the desired part of the frame.

Here is another interesting and plastic design with frames:

Semi-circular frame pieces form waves: they can be of any color, with or without any inscriptions. Sometimes, as in the example, it can be seen that the frames do skip at all - the composition of portrait photos is built in such a way that the image itself fits into the “wave”. Thanks to the variability, the account looks lively and modern, and when publishing a new picture, there are no strict restrictions on colors and content.

Tile

Collage

A profile with this design is hard to leave. Scrolling through it, you do not notice how time flies. Photos and elements flow harmoniously into each other.

Do you have a marketing blog about your industry? Then this is the perfect submission format. It is easy to lead and guide the reader through the highlighted headings. And additional design elements immediately tell about the theme of the page.

Puzzle

And you can make it easier - cut one photo into 9or 12 parts. Insta-landings are created according to this principle. If you need an Instagram landing page, there is no better option.

Collage and Puzzle designs require third-party applications or skills in Adobe Photoshop, Adobe Lightroom.

How to work in Photoshop: a complete guide for beginners

Color in design

Choosing primary colors

An account made up of black and white photos will always look stylish and harmonious. But a little monotonous for a commercial profile. Therefore, you can choose one or more primary colors and use them in your content.

The main color of the page can be changed by planning transitions and choosing photos.

Do you have company colors? Design your page with them. If not, choose those that suit the image you are creating and are better perceived by the audience.

Mood and tone

Use the same settings when editing photos. This will give integrity to the page. Bright and contrasting or airy and weightless?

Apply one filter to all photos to get this effect. No matter what your Instagram is dedicated to, this technique will add attractiveness and harmoniously combine all the elements.

Sometimes using a single color scheme for an account is very restrictive. You can make smooth transitions between colors like gradients.

With transitions between colors, you can publish not only similar photos in the same range, but any pictures. The color will serve as a structure - this is how you can make impromptu sections with photographs: first a series of one color, then a transition, a series of another color.

Interested in promoting on Instagram? We recommend watching a video from our marketer. It contains 15 important tips and a huge number of practical examples:

Shooting and photo style

Angle

Select the angle from which photos are taken. Shots with a repeating element or the same feed make the profile recognizable.

Successfully used by cafes, food delivery services, manicure and tattoo artists.

Style

Black and white photography, minimalism, pop art, comics, dudling. A design in which the components are designed in the same style. Good for illustrators, artists and designers who have found their own style.

Covers for Stories in the "Background" section

Recently, the appearance of the profile is influenced not only by photos: many save their stories in the profile, and for them you can make covers that fit into the style of the account. The covers are quite small, so the images there should be concise and understandable.

Very often illustrations are taken as covers. Simple icons can be downloaded on the Internet or made independently. Perhaps your company already has a set of frequently used illustrations, website icons, or interesting pieces of a corporate pattern that can be transferred to story covers.

70+ resources with free icons, logos, and fonts

Photos might work too. But there are two criteria here. Firstly, they must necessarily depict one object, large and clear.
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