Home » Misc » How to get analytics from instagram

How to get analytics from instagram


How to check Instagram analytics (and apply them)

As you research Instagram management tips, you'll find tons of marketers hyping up analytics and explaining how to check them. That's important, but they don't tell you what you should do with those analytics. You know your post has 100 likes, but what does that mean in the grand scheme of your social media strategy?

I'm going to show you how to check your Instagram analytics and figure out what they can tell you about the big picture.

How to check analytics on Instagram

Instagram has a robust analytics platform in its own app. The catch is that you can only access them on the mobile version. Here's how to check Instagram analytics straight from the source.

The main Insights page

Before you can check your account's analytics, Instagram requires you to switch to a business or creator account.

  1. Go to your profile, and click on the triple lines in the upper-right corner of the screen.

  2. Click Settings > Account > Switch to Professional Account.

  3. Choose whether you want to be a business or an individual creator, then follow the prompts to get set up.

  4. Once you have a professional account, you can go back to the triple-line menu and click on Insights to see Instagram analytics. 

  5. Menu still stuck on Get Insights (like mine was)? Go to your profile, and click the Professional dashboard option above your grid, then See all next to Account insights.

The main Insights page provides an overview of your account activity for the time period you specify in the dropdown menu at the top of the screen.

This page has two sections:

  • Overview: Here you'll see the number of accounts your content reached, the number of accounts that engaged with your content, and your total followers for the time period. Click on each stat to go into a dedicated analytics page.

  • Content You Shared: This section shows the content you shared during the time period, with clickable sections for different content types. It directs you to individual posts for analysis.

Now, let's dig into each of the sections you can visit in Instagram Insights.

Accounts reached

The Accounts reached section explores your reach—the number of people who saw your posts. It covers the following metrics:

  • Accounts reached: Number of accounts that came across any of your posts

  • Reached audience: Demographics and ratio of followers to non-followers among the users you reached

  • Content reach: Your reach organized by type of content

  • Top content: Posts, Stories, Reels, videos, and Live videos that received the most reach in the time period

  • Impressions: Number of times someone came across your posts, including repeat visits from the same user

  • Profile activity: Actions taken on your profile, such as profile visits and website taps

Accounts engaged

In the Accounts engaged section, you'll find stats related to the times people engaged with your posts, such as:

  • Accounts engaged: Number of accounts that engaged with your content

  • Engaged audience: Demographics and follower to non-follower ratio of accounts that engaged with your content

  • Content interactions: Number of interactions your content received, displayed as a whole and broken down by content type

  • Top content: Top Stories, posts, Reels, videos, and Live videos by engagement

Followers

Your Instagram Followers analytics include numbers on follower traits and behavior like:

  • Followers: Total number of followers, plus the percentage growth of followers you received in the specified time period

  • Growth: Overall follower trends, covering follows and unfollows

  • Top locations: Most frequent locations for your followers

  • Age range: Most common ages for your followers, organizable by all genders, men, and women

  • Gender: Percentage of followers who are men and women

  • Most active times: Your followers' most popular times to use Instagram, organizable by hour or day

Checking Insights for specific posts, Stories, Live Videos, and Reels

You can see analytics for a specific piece of content by visiting it from Insights' Content You Shared section or your profile. For a post or Reel, you'll see a View insights link right below it:

For other content:

That link will give you a detailed look into your content's stats, including:

  • Plays, likes, comments, shares, and saves

  • Accounts reached

  • Impressions

  • Engagement from followers vs. non-followers

  • Profile activity resulting from this content

Each type of content has unique analytics pages and metrics. For example, Stories have metrics about swiping behavior, while videos include info on watching patterns.

How to check Instagram analytics on Meta Business Suite

Meta Business Suite lets you look at your Instagram and Facebook metrics side-by-side on desktop or mobile. It offers a different set of analytics from Instagram Insights that offers new perspectives on your performance. Go to Meta Business Suite by visiting https://business.facebook.com/.

If you haven't already, create a Meta Business Account and connect it to your Instagram following the Meta help center's instructions. You might already have your Facebook and Instagram pages in the Business Suite if they were pulled in from previous versions of Facebook's backend.

Manage multiple pages? Find your Instagram page by going to the top of the left-hand menu and clicking the dropdown menu with your page's name.

See Instagram analytics in Meta Business Suite by clicking the Insights option in the left-hand menu. There, you'll have access to the following tabs:

  • Overview: Custom analytics goals plus quick overviews of your reach, content, and audience

  • Results: Page reach, visits, and followers

  • Audience: Current audience's ages, location, and gender compared to the full Meta audience

  • Benchmarking: Your profile's performance compared to profiles for similar businesses

  • Content Overview: Reach, engagement, and performance ranking for posts and Stories

  • Content: A list of all your ads, posts, and Stories with detailed engagement metrics

  • Video Performance: Video view time and top-performing videos

  • Video Benchmarking: Your videos' performance compared to others in your industry

  • Video Audience: Existing, new, and reactivated followers who watched your videos

  • Video Retention: Audience sources for your videos and how long people watch them

  • Video Earnings: Earnings from video ads on Meta platforms

How to get Instagram analytics using a third-party social media tool

You can also get Instagram analytics through a social media management tool. These apps let you schedule posts and look at analytics for multiple platforms in one app, but you'll usually need a paid plan for more than surface-level analytics.

The level of depth you'll get for a third-party analytics tool depends on the app you choose. But they tend to pull many of the same analytics you'll find in Instagram Insights or Meta Business Suite. Smaller-scale businesses and creators can get away with sticking to native tools, as long as they don't mind clicking through multiple interfaces. That approach can get harder as you scale your business and accounts, though.

Take a look at Zapier's list of the best social media management tools to start your search. The options on that list are all cross-platform, but you have a few options if you want an Instagram analytics tool specifically. Later is now a multi-platform tool, but it started Instagram-specific, so it has solid features. Analisa.io offers free and paid analytics for Instagram and TikTok, the two most popular platforms for influencers.

Which Instagram metrics to pay attention to (and how to optimize them)

Here's how to understand some common Instagram analytics metrics categories and what to do to optimize them. Look how these groups directly correspond to the sections in Instagram's Insights—they're each an important touchpoint in understanding your social media's results.

Reach

Metrics such as accounts reached and reached audience relate to reach: the number of accounts that see your content.

Check the balance of followers versus non-followers in Instagram Insights to better understand who comes across your posts. If you don't see many non-followers seeing your content, you might benefit from strategies to increase your reach.

  • Use relevant hashtags in your posts. People on Instagram often follow or search for hashtags to find new content. Zapier's guide to Instagram strategies for businesses offers tips for using hashtags properly.

  • Mix up your content formats. Buffer recommends going beyond the typical photo post by experimenting with ads, Stories, Live videos, and regular videos. Instagram's newer Reels format has its own algorithm, so consider them as a new avenue for reach as well.

  • Go through your Instagram settings to make your content as shareable as possible. Social Media Examiner explains how to turn on Story sharing, Reel remixing, and branded content tags to increase your audience's options for sharing your content. When your audience shares content from your account, they're getting a new set of eyes on it.

Engagement

Engagement metrics involve your audience's interactions with your posts, such as likes and comments. They signify your content's relevance to your audience. Instagram also has unique engagement metrics, such as swipes on Stories and taps on website links.

Check your engagement rate by dividing your total engagements by your followers, then by people reached. This ratio shows how many of the people seeing your content actually engage with it. For your reference, the RivalIQ benchmark report discovered a median engagement rate of 0.064% using the follower calculation.

If you're happy with that rate but want to increase your overall numbers, go back to your reach and work on strategies there. Meanwhile, if you want to increase your engagement rate, add these tactics to your strategy:

  • Make your content more personal and relevant to your audience. As Zapier's guide to creating content that sells shows, engaging content puts people first and your brand second. Think about your audience and what they want to see on their feed.

  • Add calls to action to your content. Later advises asking your audience questions to start a conversation in your comments. You can also include a more traditional call to action that encourages people to click your link in bio.

  • Engage with your audience. Some of Hootsuite's suggestions for improving engagement urge you to promote engagement through reward. Share user-generated content and reply to comments to show you're worth engaging with.

Audience behavior

Instagram also has metrics related to audience behavior that don't have "bad" results, but they can influence how you share content with your audience. The demographics and most popular times in Instagram Insights help you match your content to your intended audience and develop an ideal posting schedule.

For example, if your demographics skew older and you don't see your meme posts performing, you could try more informative posts. Or, you notice your audience using Instagram at 2 p.m., but you post at 8 a.m. Changing one of your posting times to 2 p.m. will put your content at the top of their chronological feeds.

If your demographics data doesn't quite match the audience you had in mind, you might need to research your target audience. You could also use that new data as evidence for a new target audience.

Design a social media strategy for success

Now that you know how your Instagram performance plays into your social media strategy, look at your cross-platform strategy as a whole. Use Zapier's template to create an in-depth strategy for your entire social presence.

Related reading:

  • Automatically post to Instagram for Business with these 3 workflows

  • How to link Instagram to Twitter and Tweet all your photos

  • How to automatically share Instagram photos on Pinterest

  • How to make the most of user-generated content on Instagram

Instagram Analytics Explained (Plus 5 Tools for 2023)

What are Instagram analytics?

15 key Instagram analytics metrics

How to see Instagram analytics

5 Instagram analytics tools for 2023

Free Instagram analytics report template

FAQs about Instagram analytics

Instagram analytics are the foundation of any strong Instagram marketing strategy. All good marketing decisions stem from good data — and there’s plenty of data available to tell you what’s working on Instagram and what’s not, plus inspire some ideas for new strategies you might want to try.

Instagram has 1.39 billion users who spend an average of 11.7 hours using the app per month. Nearly two-thirds (62.3%) of them use the app to follow or research brands and products. But there’s an awful lot of content competing for their attention during that time.

So where do you find the Instagram analytics data you need to refine your strategy? And what does it all mean? We break it all down in this post.

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

What are Instagram analytics?

Instagram analytics are the tools that allow you to see key metrics and data related to your Instagram performance. This data can range from the very basic (like how many people saw or liked an individual post) to the very specific (like what time your account’s followers are most likely to be online).

Tracking the data you can access through Instagram analytics is the only way to build an effective Instagram strategy. If you’re not tracking data, you’re just guessing about what works.

You might luck out and have some success just based on your intuition — but without the numbers to back your work, you’ll never be able to test, refine or grow. Without data, you can also never show the value of your work to your boss, team, client, or other stakeholders.

15 key Instagram analytics metrics

Instagram analytics can provide a ton of data. So where do you start? Here are our picks for the 15 most important metrics to track with Instagram analytics tools in 2023.

Instagram account metrics to track
  1. Engagement rate: Number of engagements as a percentage of followers or reach. This is a baseline for evaluating how well your content is resonating with your audience and inspiring action.
  2. Follower growth rate: How quickly you’re gaining or losing followers. No other Instagram metric has a bigger impact on organic reach. For reference, the average monthly follower growth rate is 0.98%.
  3. Website referral traffic: How many visitors Instagram drives to your website. This is key if you want to increase your Instagram ROI and tie your Instagram efforts to off-platform goals.
  4. Most effective times to post: Which posting times gain the most response?
  5. Audience demographics: This isn’t a metric exactly but a group of important data points that can help you understand what types of content are likely to be most effective.
Instagram feed post metrics to track
  1. Post engagement rate: Number of engagements as a percentage of followers or reach. You can calculate this manually, but good Instagram analytics tools will do the ath for you.
  2. Post comment rate: Number of comments as a percentage of followers or reach. If your goals involve building loyalty, or nurturing relationships, count comments separately from overall engagements and work to lift that number specifically.
  3. Impressions: Total number of times your post was served to users.This can indicate how well you’re promoting your account and content.
  4. Reach: How many people saw your post. The more engaging your content is, the more people will see it – thanks to the Instagram algorithm.
Instagram Stories metrics to track
  1. Story engagement rate: Number of engagements as a percentage of followers or reach.
  2. Completion rate: How many people watch your Story all the way through. People watching your complete Story indicates your content is connecting with your fans.
Instagram Reels metrics to track
  1. Reel shares: How many users shared your Reel.
  2. Reel interactions: Total likes, comments, shares, and saves.
  3. Drop-off rate: How many people stop watching before the end.
  4. Views vs. TikTok: How many people watch a reel compared to an equivalent TikTok?

For more details on all the Instagram metrics, you should track depending on your goals for the platform – as well as how to track and calculate them – check out our full blog post specifically on Instagram metrics.

#1 Analytics Tool for Growth

Beautiful reports. Clear data. Actionable insights to help you grow faster.

Start free 30-day trial

How to see Instagram analytics

Now that you know what to track, here’s how to see Instagram analytics data on your phone or on your computer.

On mobile (using Instagram Insights)

If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app. There’s no way to export the data into a report, but it gives you a good basic overview of your Instagram results.

  1. Open the Instagram app, go to your profile, and tap Professional dashboard.
  2. Next to Account insights, tap See all.
  3. View your content overview, including accounts reached, engagements, total followers and content shared. In the top menu, you can choose a timeframe to view.
  4. To dive deeper into any of these metrics, tap the right arrow next to the relevant category.

On desktop

Navigating through analytics on your phone is great for quick, on-the-go tracking of your Instagram metrics, but it’s not the greatest when you’re trying to analyze your data and growth over time, compare results to your work on other social platforms, or create a social media report. Here’s how to access your Instagram analytics on desktop.

Using Instagram

The main Instagram Insights tool isn’t available on desktop, but you can get some basic individual post analytics on the web directly from your Instagram feed.

Click View insights under a post in your feed to bring up a pop-up screen showing the total likes, comments, saves, direct message shares, profile visits, and reach.

For more Instagram analytics on the web, you’ll need to switch to other tools.

Using Meta Business Suite

To access a true native analytics solution on desktop, you’ll need to switch to Meta’s Business Suite.

  1. Open Meta Business Suite and click on Insights. On the overview screen, you’ll see top-level insights for Facebook on the left of the screen and Instagram on the right.
  2. Click on any of the categories in the left menu to get more details of your Instagram and Facebook metrics.
  3. To look specifically at Instagram content metrics with no Facebook data to distract you, click on Content in the left menu under the Content heading. Then, open the Ads, Posts, and Stories drop-down menu and uncheck the Facebook options.

Using Hootsuite

1. Go to your Hootsuite dashboard and click the Analytics icon in the sidebar.

2. Select your Instagram Overview (if you haven’t already, follow these steps to connect your account). On this screen, you’ll see a full picture of all your Instagram analytics, from engagement rate (with no calculation required) to audience demographics to the sentiment of your inbound messages.

3. Use the buttons in the top navigation bar to share data with your colleagues or export the metrics and charts into a custom report in PDF, PowerPoint, Excel, or .csv.

Get Hootsuite Professional for free for 30 days

5 Instagram analytics tools for 2023

Analytics for Instagram go well beyond the data provided within the native Instagram analytics app. Here are our top picks for more robust Instagram analytics tools that provide the details and flexibility required for professional Instagram analysis.

1. Hootsuite

The social media analytics built into Hootsuite’s professional plan allow you to see an overview of your Instagram metrics right in your social streams, so you always have an at-a-glance view of your most important results.

Think of it as your daily quick hit of top-level data and a chance to spot any unusual spikes in activity every time you look at your dashboard.

When you want to dig in deeper, you can view all your Instagram metrics on one screen in the Instagram overview report, or drill down into specific metrics and customizable reports that you can tailor to our own needs. Then, download and share to different stakeholders within your organization with just a couple of clicks.

For example, you can use the Best Times to Publish analytics feature to see when your audience is online and get custom recommendations on when to post based on your specific goal: reach, awareness, or engagement.

Start a free 30-day trial

Hootsuite allows you to track Instagram analytics in much deeper detail than the native Instagram Insights. For example:

  • Track and analyze data from the distant past: Meta Business Insights only allows you to view data going back three years, so you can’t track the long-time progress of your Instagram account.
  • Compare metrics from specific time periods to get a historical perspective: Most analytics provide comparisons from short time frames like a week or a month. In Hootsuite, you can compare any time periods you choose to get a sense of progress on your own timeline.
  • See the best posting time: These tailored recommendations are based on an analysis of your past engagement, reach, and click-through data.
  • Generate custom reports in multiple formats that you can download or share with just a couple of clicks: You can also schedule reports to come to your inbox (and those of your teammates) on a set schedule, so you never forget or have to manually seek data.
  • See the sentiment (positive or negative) of comments on your Instagram posts: Engagement numbers only tell you that people are talking – sentiment analysis tells you whether their comments are generally good or bad.
  • Compare Instagram Reels and TikToks side by side so you can tell where to focus your efforts: Here’s a relevant stat to consider. Just over half (52. 2%) of Instagram users also use TikTok. But 81% of TikTok users also use Instagram. You may or may not be reaching the same audience on both platforms, but only a side-by-side comparison can tell you which results in more engagement.

2. Keyhole

Keyhole specializes in Instagram hashtag analytics and keyword tracking, along with all the usual Instagram metrics.

It can be used to measure how branded hashtags perform, and track promotions, user-generated content and Instagram contests in real-time. It’s also a useful tool to track Instagram analytics when you work with influencers.

3. Minter.io

Minter.io is an analytics solution that provides detailed insights for Instagram on desktop and mobile. It tracks audience changes daily and content details hourly.

An interesting feature is the ability to benchmark your basic Instagram metrics against a cohort of relevant accounts. You’ll also be able to track top followers, and even which filters help your content get the best results.

4. Squarelovin

Squarelovin’s Instagram analytics tool allows you to track specific KPIs so you understand how your Instagram efforts are paying off and what kind of content is working best.

5. Panoramiq Insights

This simple but effective Instagram analytics tool allows you to track and report on follower and activity analytics, along with detailed reporting on your Instagram posts and stories. You can export your reports to PDF or .csv.

Free Instagram analytics report template

Instagram analytics data is most useful when it’s compiled into a report that allows you to compare results and spot trends. We’ve created a free Instagram analytics report template you can use to fill in your data and share your findings.

If you’d rather get your Instagram analytics reports automatically, check out the Instagram analytics built into Hootsuite. There are three Instagram analytics report templates built into Hootsuite’s analytics that allow you to automatically report on engagement, your audience, or post performance.

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

FAQs about Instagram analytics

Just in case you still have questions about how to use analytics for Instagram, here are some important basics.

How do I get analytics on Instagram in 2023?

To access Instagram analytics, you need a Business or Creator account. If you’re still using a personal account, check out our step-by-step instructions to switch over to an Instagram Business account now.

Is there a free Instagram analyzer?

Instagram Insights is Instagram’s free native analytics solution. This native analytics tool within the Instagram app provides insights into your account performance, including reach, engagement, followers, and Instagram ads. However, as noted above, it does have some limitations that mean it may not be the best tool for serious social marketers.

What’s the difference between Instagram analytics and Instagram metrics?

Metrics are individual data points, like how many people liked a specific post, or the number of followers you have. Analytics are, like the name says, based on analysis. So, instead of a simple tally, analytics are all about tracking and measuring results over time.

What are Instagram analytics tools?

Data is hard to manage without context. Instagram analytics apps and tools are designed to help you track, understand, and make use of Instagram metrics and results.

Why bother with analytics for Instagram?

If you want to just throw content at a wall and see what sticks, by all means – go right ahead. But if you want to understand who your audience is and what kind of content resonates with them, you’ll need Instagram analytics.

Save time managing your Instagram presence with Hootsuite: Schedule posts, Reels, and Stories ahead of time, and monitor your efforts using our comprehensive suite of social media analytics tools. Try it free today.

Get Started

Easily track Instagram analytics and generate reports with Hootsuite. Save time and get results.

Try it for Free

How to analyze an Instagram account? - SUPA Blog

If you have an Instagram account, you probably understand how important it is to track its performance. Determining the target audience, analyzing user engagement in content, evaluating the effectiveness of publications and promotional posts, analyzing the audience growth rate, knowing the most productive hours for posting - all these are the most important components of successful promotion on Instagram. Therefore, let's talk about how to conduct Instagram account analytics.

Let's start with the fact that Instagram statistics can be viewed both in the social network itself and in third-party applications and services. We will tell you how to view statistics in the Instagram app, and at the end of the article we will share a shortlist of services with advanced analytics capabilities. Let's go!

Built-in Instagram account statistics

Instagram statistics can be viewed in the service itself, but only in a business account and only in a mobile application. With this data, you can more accurately define your target audience, as well as understand how effectively they interact with your content.

How can I see the statistics of my Instagram account?
  1. Convert your Instagram profile to a business account (if you haven't already)
  2. Go to your profile
  3. Click on the menu icon
  4. Select "Statistics"
  5. Now start exploring the data in detail

The simplest thing you can track in your profile even without connecting to a business account is the number of followers and posts, as well as the number of publications in which the account is tagged (in the "Marks" tab). You can also track the number of mentions of your unique hashtag by simply clicking on it.

In a business account, both general profile statistics and data for each publication are available. To view data for a specific post, open it and click "Statistics". You'll see the profile's reach and visits, the number of likes, comments, shares, and saves, as well as a summary of impressions from different sources (from Home, from hashtags, from profile, from Other).

But in order to track the effectiveness of the channel management strategy, this data alone is not enough - you need to understand how these metrics change over time. To do this, use the "Statistics" of Instagram, which is available in the account section of the same name and is presented in the form of 3 blocks: "content", "actions" and "audience". Let's consider each of them.

Content

The content section provides statistics about your posts in the feed or stories. But in order to draw the right conclusions from these statistics, you first need to understand what each of the indicators means. Sometimes beginners confuse, for example, “reach” with “impressions”, statistics in stories can also be misinterpreted. The tables below will help you sort things out.

Statistics of publications in the feed allows you to see the effectiveness of posts according to one of the specified criteria: “impressions”, “reach”, “engagement”, “save”, “subscriptions”, “likes”, “profile visits”, "reposts", "SMS", "clicks to the site", "calls", "e-mail. letters." You can view data for a specific period of time: 7 days, 30 days, 3 months, 6 months, 1 year and 2 years. Use the filter to select display criteria.

Stories post statistics provides information on criteria such as impression, reach, scroll forward, scroll back, exits, replies, shares, next story, "link clicks". You can view statistics for 24 hours, 7 and 14 days.

Activity

This section provides general data about how followers interact with your account. Here you can see information on reach, impressions, profile visits and interactions - for the last 7 days and in comparison with the previous period.

Audience

The Audience section shows following/unfollowing and net user growth, as well as subscriber demographics: location (based on the top five cities and countries), gender, and age. These statistics will help you better understand your audience, reflect on whether it matches your ideas, and possibly make changes to your content plan.

Also here you can see what days and hours your subscribers are most active, and based on this, choose the best time for posting.

Instagram analytics across other services

While native Instagram analytics provide important statistics about an account and give a general idea of ​​content and ad performance, there are metrics that can't be tracked in it. Let's take a look at what these metrics are and where they can be studied.

What other Instagram metrics are important to track?
  • Statistics of changes in the number of subscribers

In the Instagram application, you can find out the net increase in subscribers for a certain period, but, unfortunately, this metric cannot be tracked in dynamics - the social network does not give a complete picture of the growth rate of the audience. But you can easily find this data in the Picaton service, as in any of the following.

  • Engagement Rate (ER)

Instagram provides the most important information about the engagement of the audience in the content - for each of the posts and for the account as a whole. But, if you want to know more visual statistics, such as the level of engagement on a particular day or in dynamics, or the talk rate, which determines the position of a post in the feed, use other services. Popsters is a good choice!

  • The percentage of bots in the account

The percentage of bots in the account is important to track to understand the quality of the audience. It is especially important to do this after holding contests, working with bloggers and other marketing activities that caused your audience to jump. You can view this information in Pycalytics.

  • Analysis of other people's accounts

For the same reason, it is reasonable to analyze other people's accounts - to weed out bloggers that are useless for promoting your account. And, of course, to analyze the activities of your competitors - you can learn a lot of insights! This feature is available in LiveDune.

So, we looked at how you can conduct account analytics in the Instagram application. As you can see, this is quite simple to do - it is much more difficult to draw the right conclusions based on this data and make effective decisions on further progress, but this work is already up to you. And the services that we have presented in this article will be a good help here.

A selection of 10 services for Instagram account analytics

Instagram analytics is necessary for bloggers, brands and SMMs to understand the audience and successfully promote accounts. In this article, we will tell you how to collect analytics manually or using special tools. Let's share a selection of services for analyzing Instagram for different tastes and budgets.

  • Why do you need an analysis of the Instagram of the account
  • How to collect an analyst at Instagram manually
  • How to choose an analytics tool Instagram Akhound
  • Popular Analysts Instagram

Why do we need an analysis To promote an account on Instagram and successfully implement it, you need to understand your audience well. Information about the demographics, interests and preferences of subscribers will help generate content that will come in.

If you use different promotion methods, you need to evaluate the results of each of them in order not to spend the budget on ineffective tools.

Recommended reading:

  • “How to get followers on Instagram”;
  • "Setting up targeted advertising on Facebook for beginners";
  • "Effective targeted advertising in Facebook Ads - tips";
  • "Business promotion on Instagram for stores: detailed instructions."

Some Instagram analytics services provide information about the best time to post and formats that are most popular. These and other insights will help you promote your account more successfully.

For those who buy ads from bloggers, it is important to check the quality of the audience, reach and engagement. Also, sometimes there is a need to analyze competitors: compare their performance with your own, borrow ideas from successful publications, and so on.

Recommended:

  • “Instagram ideas to spice up your business account”;
  • “How to write an engaging Instagram post”;
  • "Ideas for stories: a selection of 45 options. "

How to collect Instagram account analytics manually

The minimum data for analysis is inside Instagram. In a business account, you need to go to the "Statistics" tab - the following information is displayed here:

  • impressions;
  • coverage;
  • accounts involved;
  • Distribution of subscribers by gender, age and location;
  • interactions with publications.

This is the base statistic. In-depth analysis will require third-party tools.

Use the free CRM

Take control of your orders and transactions, simplify and automate your communication with your customers. Automate sales and communications with customers!

How to choose an Instagram account analytics tool

There are quite a few Instagram analytics services. They have the same basic functionality, but there are also useful additions. When choosing, focus on your needs.

For example, if you want to analyze not only your account, but also your competitors, look for a service with this capability. If you are active in other social networks, choose a tool that provides analysis of TikTok, YouTube or Twitch.

Here is the minimum list of criteria to be guided by:

  • number of accounts for analysis - are there any restrictions;
  • the ability to analyze other people's accounts;
  • data update rate;
  • hashtag analysis;
  • mention tracking;
  • pricing policy;
  • availability of a test period;
  • interface language;
  • availability of a mobile application.

Perhaps you need a delayed posting feature or a best time to post - add your own criteria.

Popular Instagram analytics services

We have prepared a selection of worthy services so that you have plenty to choose from.

TrendHERO

TrendHERO makes it easy to analyze both your own and other people's Instagram profiles. The service provides information on almost a hundred metrics. It was originally created to search and check bloggers who place ads in their accounts. You can select them by keywords, categories, location, language, number of subscribers, engagement, and other parameters, as well as by audience characteristics: geography, gender, and percentage of quality subscribers.

Based on the subscriptions of your followers, TrendHERO can select up to 500 bloggers for advertising. The service also offers profiles that are similar to the one indicated as an example. Suitable for both professional and personal use.

TrendHERO shows data about the gender, age and geography of the audience, and you can separately view information about the part that likes posts. The report provides an assessment of the accessibility, authenticity and engagement of subscribers, their interests, as well as the average number of likes and comments per post and the number of video views. You can see how quickly and by what means the profile is growing, and whether there were any markups.

In TrendHERO, you can analyze your Instagram account for free, but only once.

A useful feature is ad monitoring. Find out who and how often the blogger advertises, and how successful the results are. In the same way, you can check your competitors.

Information in the personal account is presented in the form of a dashboard. You can download a PDF report, export a list of selected profiles to Excel, prepare a selection of bloggers, and communicate with them directly in the service. Another useful feature is checking account mentions. Interface languages: English, Russian, Ukrainian and Brazilian.

Upon registration, one free account verification is available with the number of followers up to ten thousand. On the free plan, the functionality is limited: you will see the exact number of subscribers, their dynamics, and the percentage of the audience involved. For other information you will have to pay extra.

For a monthly subscription, the minimum premium plan costs $9.99. There is a trial period of two weeks.

Iconosquare

Iconosquare provides analytics tools not only for Instagram but also for TikTok, Facebook, Twitter and LinkedIn. There is a web version and apps for Android and iOS. Allows you to track the dynamics of followers, reach, impressions and engagement. The reports provide information about the gender, age, and location of the audience.

It is possible to compare your performance with statistics for specific competitors, as well as for the industry as a whole. Reports can be exported to PDF or Excel. Suitable for businesses of any size and marketing agencies.

Additional useful Iconosquare features: delayed posting, best posting times, hashtag tracker. Another useful feature is the comment scheduler, which allows you to pre-write and automatically publish the first comment after the publication of the post, for example, specify hashtags.

You can add several employees to your account for team work. There are two interface languages: English and French.

Analytics on Instagram in the Iconosquare service

The minimum tariff for monthly payment will cost $59. You can request a demo or try a two-week trial.

Minter.io

Minter.io is used to analyze Instagram, TikTok, Twitter, Facebook and LinkedIn. The service provides detailed analytical reports in dashboard format on a large number of metrics: dynamics by subscribers, demographics, geography and languages, activity by day and time of day, statistics on likes, comments, views, reach, engagement, saves and much more. Suitable for companies and agencies, but can also be used in small accounts.

Instagram analysis in Minter.io

Minter.io shows the top posts with the most engagement and the most successful post types, recommends the best time to post, analyzes the effectiveness of hashtags. It also allows you to track brand mentions and evaluate the position of the account among competitors. Statistics are updated every hour. You can open access to data for employees and customers. Report formats: PDF, CSV, XLS and PPTX.

There is a trial period for 14 days. The minimum tariff for monthly payment is 9dollars. The interface language is English.

Sprout Social

Sprout Social is designed to analyze and manage accounts in most social networks: Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, Pinterest. Integrates with WhatsApp, Google Analytics, Canva and more. In addition to the web version, there are apps for Android and iOS. Suitable for organizations of any size.

On dashboards, you can see detailed analytics both for the profile as a whole and for individual posts. It is convenient to compare the growth of accounts in different social networks on the same graph.

An example of a report in Sprout Social

The service shows statistics on views, reach, engagement, clicks, follower dynamics. You can evaluate the effectiveness of various hashtags and paid campaigns, as well as compare your success with competitors. Reports are available in PDF or CSV format.

It is also convenient to schedule posts in Sprout Social — the service selects the time when the audience is most active. In the settings, you can choose to translate the interface into any language via Google Translate.

A 30-day trial is given for any tariff. You can request a demo. The minimum plan costs $99 when billed monthly.

SmartMetrics

SmartMetrics is a web service for Instagram account and hashtag analytics. It allows you to track the growth of subscribers for the specified period, page visits, views and reach, clicks on the buttons in the profile header and clicks on links. The service shows the distribution of the audience by gender and age, countries and cities, and separately provides data on new and departed subscribers. You can create goals and track their progress. Suitable for brands and agencies.

The report includes information about the prevailing languages ​​of visitors and the time of their greatest activity. You can view analytics for posts and stories, as well as track mentions in publications and comments. The service calculates the impact rating, which characterizes the attractiveness of the account for advertisers. In addition, SmartMetrics allows you to partially track the performance of competitors.

Instagram Analytics in SmartMetrics

Reports can be exported in PDF or CSV format. The data is updated every hour. Interface languages: English and Russian.

Prices start at $9 per month for three profiles. There is a trial period of two weeks.

Pur.Ninja

Pur.Ninja, or Pur.Social, works with Instagram, Facebook, Telegram, Pinterest, LinkedIn. Shows subscriber stats, views, reach, activity and engagement, and suggests the best time to post. You can analyze hashtags, schedule posts and place them on all social networks at once, as well as set up automated reports in PDF or CSV. Using the built-in editor and templates, it is convenient to create content within the service.

Interface Pur.Ninja

Interface languages: English and Russian. The minimum tariff costs $11, the first week of use is free.

Fanpage Karma

Fanpage Karma is a service for posting and analytics on Instagram, Facebook, TikTok, LinkedIn, YouTube, Twitter, Pinterest. You can analyze an unlimited number of profiles in real time and get reports in PowerPoint, Excel, CSV, as well as create and schedule posts and search for influencers.

On dashboards, you can see the dynamics of followers, reach, engagement and other metrics for the profile as a whole and for individual posts, as well as see competitor statistics. The service shows the time of the greatest activity of the audience, allows you to analyze hashtags and study trends.

Analysis of Instagram account in Fanpage Karma

Fanpage Karma makes it easy to reply to comments and messages in social networks, instant messengers and mail from one inbox. You can set up notifications, for example, when a competitor publishes a new post. The service provides comfortable teamwork. Suitable for professional SMM specialists. Languages: English, German and Spanish.

The trial period is 15 days. The minimum plan for Instagram analysis is $69 per month.

Keyhole

Keyhole is designed for large organizations and marketing agencies. Used for analytics on Instagram, Facebook, TikTok, Twitter, YouTube and LinkedIn.

The service displays the following information on dashboards: the number of posts for a period, reach, engagement, likes and comments by day, change in the number of followers, top successful publications and distribution by content type. You can track competitors and check influencers, analyze hashtags and stories, schedule posts, monitor account mentions and get insights.

Analytics on someone else's Keyhole account

Automated reports available in PDF and XLS. The interface language is English. Prices start at $99 per month. There is a trial period for a week.

Social Blade

Social Blade is an analytics service for Instagram, Facebook, YouTube, TikTok, Twitter, Twitch and Dailymotion. Statistics are not the most detailed, but you can get it for free. First of all, the service is useful for novice bloggers and marketers with a limited budget.

Social Blade shows changes in the number of subscribers for 30 days in total and by day. You can also see the dynamics of followers on a monthly basis for the last couple of years.

The service calculates the engagement level and the average number of likes and comments, as well as gives the account rating by followers and their activity.

Instagram analytics in Social Blade is free

There is an app for iOS and Android. The interface language is English. More tracking metrics are available on advanced plans, but there is no trial period. The minimum paid rate costs 3.99 dollars.

HypeAuditor

HypeAuditor is designed to analyze Instagram, YouTube, TikTok, Twitter, Twitch. In it, you can see detailed statistics on your account, influencers or competitors. The Instagram database contains information on 37 million bloggers. When searching, you can filter by geography, gender, age, interests and income of the audience, as well as by engagement rate, approximate cost of advertising, and other parameters.

The service allows for teamwork and is suitable for brands and agencies. A convenient feature is the creation of media plans in which you can track the effectiveness of the campaign as a whole and the progress of individual bloggers.

See also: "How to evaluate the effectiveness of advertising."

HypeAuditor shows changes in followers, audience quality, demographics and geography, reach and engagement, likes and comments, top posts and hashtags, and more. You can find out the approximate budget for advertising campaigns of competitors and see influencers who mention the account.

An example report in HypeAuditor

The interface language is English. Prices are calculated on an individual basis, based on the selected parameters, but in any case it will not be cheap. You can leave a request and request a free demo. – English

Conclusion

We found out why you need to analyze your Instagram account and how to collect detailed statistics. For successful promotion in this social network, use SendPulse tools: chat bots for Instagram and a multilink and website builder.

Learn more