How to create a promotion on Instagram step by step

When launching promotional advertising on Instagram, absolutely all the nuances must be taken into account: from the goal to the planned financial expenses.

So, before launching, we carefully study and draw up the following plan:

• audience. For example, men from 20 to 45 years old;
• geolocation. This indicator allows you to narrow the circle of potential customers to the place where the business is located, the production of the advertised product, and so on;
• post type. We choose where videos and photos will be shown to users: in the news feed or in Stories.

Finally, consider your budget and decide how much you are willing to spend for each visitor clicking on the link.

After working through these nuances and making a plan, you can start learning how to run a promotion on Instagram.

So, first you need to create a business profile on Facebook - from here all the information will be used when launching an advertising publication. After authorization, you must perform the following steps:

1. Click on the image of the silhouette of a person that will appear in the lower right corner of the account, and then on the "Statistics" icon (in the form of a small antenna). A window with statistics should open.
2. Scroll to the bottom until you see the Advertising section. Click on the icon, and then on "Create a new promotion."
3. Select a post from your profile that you want to advertise.
4. We indicate the indicator that, in your opinion, needs to be increased: calls, attracting visitors, etc.
5. Click on "Promote" with automatic selection of the target action or by entering your audience selection parameters. If necessary, set restrictions: gender, age, city, and others.
6. Entering budget settings. Naturally, the more users you want to reach, the more expensive it will be to launch an ad. You will also need to specify the total duration of the show.
7. Click on "Preview" to make sure that all parameters are entered correctly.

This is exactly what it means to create, set up and promote a promotion on Instagram from a computer or phone. Only 15-20 minutes - and promotional advertising is ready. Now all that's left is to pay.

How to pay

There are several ways:

1. Bank card. The standard and most commonly used method. First you need to link a credit card to your account. To do this, in the field, enter the card number, its expiration date and the security code, which is located on the back. After that, an SMS with a password will be sent to your mobile phone, which you will also have to register in the online payment form. A small amount will be debited from the account and in just a couple of minutes it will return to you back. This is required to confirm your ability to pay. After such an operation, payments will be made automatically, depending on the chosen strategy. The program accepts money from VISA and MaserCard cards.
2. Electronic wallets. Only 2 types are available for residents of the Russian Federation: QIWI and PayPal. Both are pretty easy to use. The transfer happens almost instantly.
3. Sberbank online. Clients of a credit institution can also use the application.

How to edit a promotion on Instagram

Created and launched PR campaigns on Instagram cannot be edited. Users have the ability to change some points only using a Facebook business account:

• the timing of the RP-company and the limit of funds;
• the audience for which the demonstration is intended;
• change in the way banners and commercials are broadcast: for example, if messages are displayed in the news feed, then you can move it in history.

You can also change the publication language.

So, if you don't like how the promotion on Instagram looks like, in order to make certain adjustments, you need to do the following step by step:

• go to the "Advertising Center" tab, click on the "All ads" icon;
• select "View results" and follow the link "Edit";
• You can now make changes by selecting the appropriate sections: "Audience", "Expires", "Show until".

There is nothing difficult in editing. Such work will take you no more than 5-10 minutes.

Are they effective?

As already mentioned, running promotional ads that target a specific group of people can be very successful. In order to increase efficiency, you need to know how to properly create and promote a promotion on Instagram. Here you should follow a few simple rules:

1. Do not oversaturate your advertising post with text – 300-500 characters maximum is enough to get the message across. But none of the users will want to read long poems to the end, and the money spent will not bring the expected result.
2. Formulate your thoughts in the publication clearly, clearly, competently.
3. Do not use other people's images. Believe me, your photos will cause a more positive reaction. But, of course, all the images involved must be of high quality.
4. When playing a video, do not make it too long. 10-15 seconds is enough for a person to see and hear what you want to present to him, but also during this time he will not get tired of watching.

These are the main rules on how to make a promotion on Instagram so that it is really effective. Guided by such a simple instruction, over time you will definitely achieve great success in your business.

How to stop or remove promotional ads

At any time you see fit, you can stop the post, or even delete it. To stop the demo, follow these steps step by step:

1. Sign in to your business profile, find and navigate to the Ad Center section.
2. Click "All ads" and then "View results".
3. Uncheck the active demo state.

After completing these steps, the icon should stop glowing green. This will mean that the publication has been stopped.

To delete, go to the "Active" item, then scroll down, where the "Delete promotion" button will be.

Secrets of successful promotional advertising

To make your PR campaign a success, you need to know how to properly set up and execute a promotion on Instagram. We recommend that you listen to the advice of experts from the world's leading media agencies, who say the following:

1. There is no need to publish long memoirs describing the advantages and disadvantages of products. It should be limited to just a few lines - clearly, concisely and to the point.
2. You won't surprise anyone with the usual sale. To attract customers, come up with discounts that will be limited.
3. Place the seller's contact information on the ad.
4. Choose the optimal time for showing ads. Usually this is in the morning and evening when people are on their way to/from work, that is, at 7:00 and 18:00.
5. Make special efforts to promote goods on Thursdays and Sundays.
6. To determine the parameters (audience age, gender and social status), conduct surveys.

Examples of Good Promotions

Many companies have run successful promotions and taken sales to a whole new level.

1. "Magnit" and "Pyaterochka" stores in cooperation with the jewelry firm Sunlight. So, in the publication, people were offered to make a purchase for a certain amount in these stores and receive a gift - a piece of jewelry.
2. McDonald's Russia and Eldorado. So, the first organization offered to visit their establishments, get stickers and win a gift - a phone and a TV. The second company did the same, inviting users to purchase their sticker and win a valuable prize.
3. ARS. A company producing natural cosmetics and essential oils offered to participate in the repost contest of its partner Apteka.ru, guaranteeing the winners a gift in the form of a set of essential oils "Fragrances of the World". Apteka.ru marketers posted a similar post calling for everyone to participate.

These are just a few examples of how the Instagram promotion works and what it does. The organizations did nothing special. But with the help of such simple promotions and offers, they managed to attract new customers and increase their sales.

Popular questions

Let's explain the nuances related to all aspects of working with promotional advertising.

Why can't you create a promotion

There are only 2 reasons:

1. You are trying to run an ad from your personal profile. A business account must be created to get started.
2. You do not have administrator rights on the work page. This is possible if you did not create it. To solve this problem, the account creator should grant you administration rights.

How long does it take to review

Before your post appears in the users' news feed, it will be reviewed by the company's moderators. The maximum verification period can take 24 hours. But usually it happens much faster.

When money is withdrawn

Ad impression funds are debited after your chosen financial limit reaches its maximum. If at the end of the calendar month your declared finances are not used, then the actual amount will be debited from the account.

How to view statistics

You need to wait for the ad to finish. After that, go to your profile and look for inactive Instagram promotions. Next, the "View statistics" button will be available, after clicking on which all the data you are interested in will open.

If the promotion is deleted, will the money be returned?

Conclusion

So now you know what an Instagram promotion means and whether it works on the social network. If you have any questions during the process of launching ads, you can always contact the support service.

How to create an Instagram profile*

An Instagram* page will be an excellent presentation of your services or products if you approach this issue responsibly. Whatever one may say, on the Internet they are also met by clothes. An untidy or empty profile will not attract followers. A carefully designed one, on the contrary, will say more about the company than any advertisement. In this article, we will tell you what elements the design of a business page consists of. We will show you how to work with them so that your Instagram* profile attracts followers and new customers.

How to edit a page on Instagram*?

We recommend working through the Instagram* mobile application, and not on a computer - the full functionality of the social network is available in it. Create a profile or log in if you already have one and click "Edit".

You will be taken to the Instagram* section, where you can correct your information and edit your contact details. Below we will describe in detail how to work with this section correctly.

Username (nickname)

It is best when the account name includes the name of the company and the main word that characterizes its activities. The first works for recognition and allows you to find a page by brand name. The second paves the way to the search results for the desired query, and also leaves users in no doubt about what exactly you offer. For example, if you are creating a magazine account, add the word "magazine" to the title of your publication.

Is the desired name already taken? Try playing around with the wording of the nickname by adding an underscore or period to it. Just remember: you only have 30 characters.

Profile name

Enter your company name as the name. There is already more freedom here - spaces, Russian letters, punctuation marks and more characters are allowed. As in the case of a nickname, it is worth adding search words related to the subject of your business here. In addition, if the name of the company does not quite reflect the scope of its activities, this will be a hint for your potential followers.

Profile photo

The logo is perfect as an avatar for your profile. It will make your account recognizable and hint to users that you are a serious company and can be trusted.

Description of the company

In the "About Me" field, briefly describe the most important things about your company, products and services. Write the description in a language that your audience can understand. Do not write in English if the audience is Russian-speaking. Do not write abstruse and specialized words if users do not understand their meaning. Even if they understand - still do not write when you can do without them.

Instagram* provides 180 characters with spaces for a company description. If this is not enough, then here are some tips:

• Where you can replace text with emoji - replace. For example, a phone icon would perfectly replace the word “phone”. In addition, emoji give the text liveliness. The main thing is not to overdo it.

• Fill out the information with the list . So it is easier to perceive. The same emojis are perfect for making a bulleted list.

What other information should be added to the account description?

• Additional profiles. If your business has multiple linked Instagram accounts*, link to them in the description using the @ sign.

• Corporate hashtag. By clicking on it, users will see all Instagram posts* that contain this hashtag. It can be reviews about your company, a certain topic, or other material that you consider important to users.

• A link to your site. This will drive traffic from Instagram* to your website. And users will be given more information about you, which means - reasons to become your customers.
• Geotag . Indicate the city and address of your company. Then your profile will receive a geotag, by clicking on which an online map will open with your location.
• Multilink . This is a service for creating an online business card, where you can place several contacts at once: for example, all social networks and the website address. This is especially true for Instagram*, where you can't add multiple links at the same time. Multilink will help solve this problem. If you want the client to get from your account not only to your website, but also to look at your other social networks, then insert such a link in the description.

Filled out your page with information? Then the time has come to tell and show how to design Highlights.

What are Highlights and why are they needed?

Highlights or Highlights are Instagram*-Stories saved on a profile for permanent display. As a reminder, normal stories are deleted after 24 hours. Highlights are usually displayed below the profile picture and description, just before the rest of the publications.

In Highlights, you can add relevant information for your company, for example:

• Information about you and your activities. Here you can tell in more detail what did not fit into the description of the account.
• Answers to frequently asked questions. Let's take an example: is finding your office a problem for customers? Capture a story about how to find you and keep it up to date. This way customers won't get lost. Here you can place the terms of the order, delivery, payment, and many other information that each of your customers needs.
• Hashtags by which you sort posts thematically. Such navigation will make it easier for users to search through posts, since search for a specific page on Instagram* has not yet been implemented.
• Events. Tell your followers about your promotions and special offers.

When filling out the "Actual", follow the measure. You should not post everything in a row, otherwise it will be difficult for customers to find the information they really need.

How do I add Highlights to my profile?

Start by creating any story. How to do it: click on the plus sign under your profile picture on the account page or from the news feed:

You will be taken to the editing window. Take a photo or video in real time and upload it, or add content from your archive. You can upload multiple photos at once.

After selecting a photo, start editing it. Add filters, signature or stickers. Next, we will analyze in more detail how to do this and why it is needed.

Effects and pictures in stories

To add a filter, click on the round smiley icon at the top of the screen. A panel with effects will appear below - scroll it to find the right one. Can you draw? Click on the brush icon in the upper right corner and paint! With built-in tools, you can change the thickness of lines, their color and appearance.

Stickers in stories

Stickers help you communicate with your audience. Here you can add a countdown form, feedback, a multiple-choice test, a hashtag, tagging another account, and other useful things. These elements are editable. Change the color to match the rest of your post. You can also add emojis and stickers to your post. They will make the story more provocative or brighter.

Text in stories

Click on the letter icon in the upper right corner of the screen. You can change the color and font style.

When your story is ready, click on the "Recipients" button. Post your story to your best friends only, or to all Instagram users*. Select the desired item and click "Share".

Your story is now displayed above the news feed. And if you want to add a new story before the old one disappears, click on the icon. Then click on your avatar in the upper left corner and follow the instructions above.

How do I add a story to Highlights?

To add a story to the current, while preparing it for publication, click add to the current” and select the appropriate folder.

If you realize that you want to add a story to the current one after it has been deleted, then it's okay. Instagram* keeps all the Stories you create in its archive. And here's how to find them. Go to your page, click on the plus sign that says "New".

There you will find all your Stories. Select the one you want, click "Next". You will be taken to the window to create a new section in the "actual". Edit the cover and name of the Stories folder.

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