How to start an art account on instagram

8 TIPS FOR STARTING YOUR INSTAGRAM ART ACCOUNT

Last summer, I started an Instagram account for a Poster Project that I undertook to challenge myself and increase my creativity. Creating an Instagram account to share your art is an amazing way to put yourself out there, get noticed and get feedback from other creatives. When I started my art account, I did a lot of searching to figure out how to get up and running - as an account focused on your work is different from a personal account, in a few ways.

If you are thinking about starting an Instagram account for your art, here is a guideline featuring tips and tricks that I have learned and discovered. Hopefully, I can save you some time and answer a few questions. Let's jump into it:

1. Find a Username.

A username is so important, the majority of the time it is what people are going to refer to you as. It could be something that relates to you - like your name, or a nickname, or it could be completely random, make sure you like it and can stick with it. Once you gain a following it is slightly awkward to change it up on everyone.

2. Create a Bio.

Who are you? What do you do? Tell us about yourself!

Pro Tip #1: Format the spacing on something outside of the Bio Editor within the Instagram app, it helps to make it look cleaner within the mobile app. Personally, I just use the Notes app on my phone.

3.

Set a Profile Photo.

It does not have to be an actual image of you. It can be your art, your initials, your logo, or it can be something else that relates to you. Try not to leave it as a blank avatar.

4.

Set up a Business Profile.

If you want to create a way for people to contact you outside of Instagram you are going to want to set up a Business Profile. Doing so allows you to get insights about your followers and your posts and much more all within the Instagram app. People interested in your work can see your contact information within your profile. You also get information about the best times for you to post and which of your posts are doing the best. This allows you to plan out your content around when you would receive the most feedback from your viewers. When you are just starting out, it is helpful to have as much interaction as possible to aid in your further development.

Pro Tip #2: If you have a website, blog or portfolio provide a link to it in your Bio.

5.

Create Content.

This part is up to you. What is your talent, what do you want to share with the world?

6.

Post!

Now is the time to share what you have been working on. Ensure you have a high-quality image, add a caption and use some hashtags. Don’t worry about the likes.

Pro Tip #3: Use hashtags to get your work seen by people outside of your immediate network. Using popular hashtags may sound like a good idea, however, the more popular a hashtag is, the more people are posting to it. If you do not already have a following using these hashtags will not be beneficial to you. Try hashtags with a lower number of postings to it.

7. Be Consistent.

Have a schedule of posting that you can stick to. It allows your audience to know what to expect. Try to be consistent in your posting if you can. Once a day, every other day, once a week - it is up to you.

8. Engage!

Becoming a member of a community means engaging with others. This means sharing and uplifting one another. Follow some accounts that interest you, inspire you, follow your friends. Like other users content, comment on their work, engage with your followers, start conversations. Radiate good vibes and they’ll come back to you.

Pro Tip #4: Take advantage of the Bookmark feature to save other creators posts to use as possible inspiration.

Remember: What you do with your Instagram Account is up to you! There are so many ways to use your account to be creative. Since starting mine in May, it has opened so many doors for me, allowed me to make connections and see improvement in my skills and work. I hope it does the same for you.

What are you waiting for? Start sharing!

How to Start From Scratch EASILY (in 4 Easy Steps!)

Table of Contents

You’ve heard time and time again that Instagram is the bomb for artists – and that’s because it is!

Instagram is a killer social media platform for artists because A) it’s a visual platform which is naturally great for artists, B) it’s free, and C) it puts an emphasis on creating quality content.

Don’t fret if you’re only getting started on the app now – this post is your action guide to get the ball rolling.

We’re going to learn how to start from scratch on Instagram just for artists.

Step 1) Create Your Account

Maybe you’ve played around with an Instagram account for personal use, cute latte shots & endless puppy pics (whoops, guess that’s just me), but want to move to something a little more art-driven.

For the purpose of this post I’m going to assume that you’re starting completely from scratch.

The first step is to create your account.

As of this date, you’ve got 3 choices for account types: Personal, Business & Creator.

Personal

basic usage, can be set to private
No insights or analytics, nor can you monetize it
short of DMs, no contact details (so no website link or email)

Business

Access to analytics & insights
can run ads

Creator

Access to analytics & insights
Profile is more flexible, you can choose the type of creator you are
Access to the Creator Studio for desktop use\

All of the account types have access to the usual features – Feed, Stories, IGTV and the like.

And switching account types is easy-peasy, so don’t worry too much about this decision. I recommend starting with the Business or Creator profile because like always data is far more powerful than any of us seem to remember.

For your account username, you can’t go wrong with your name, or whatever you want to be known for.

Step 2) Rock that Profile

Instagram profiles are short & sweet – you’ve got limited real estate so every letter counts.

Start with your profile pic – the best option is to choose a nice sunny & warm photo of your smiling face.

Too scary? Your next best option is to turn a piece of your art into your profile pic. Choose carefully here, the tiny size of the photo can really affect the clarity of the art.

Next up, you’ve got your bio. 150 characters only, so choose each letter wisely.

The instinct here is to fill it up with things about us – but if you change your focus from yourself to how others can benefit from following you, you’ll really uplevel your Instagram profile.

Instead of writing how you love painting, your dog and flowers, tell them that you create paintings that will transport them into a peaceful state of mind.

Definitely juicier.

Posting your location to your profile is also a great way to get found locally – even popping the flag emoji for your country into your bio can go a long way!

Step 3) Upload at least 9 great posts

Someone that floated onto your account right now would probably read your bio and get excited, thinking that they stumbled upon an account that will bring some joy into their lives.

Buuuuuut with no posts there isn’t any reason for them to stick around!

Before you start pumping time & energy into growing your audience, set the foundation for everything to come. Give those viewers something to look at!

Take the time to create at least 9 (12-15 is better) quality posts to flesh out your account.

What makes up a quality post?

Two main things: good, clear photos of your art, and a compelling caption.

Your photos should always be clear and bright, we’ve got no room for blurry, dark & grainy photos here.

Get creative – snap a pic of your art in progress in your studio space, or of it framed up on your wall.

Now the image is only half of the battle – the caption is the other piece of the puzzle.

A good caption is captivating & engaging – it entices the viewer to stop scrolling and to read & respond.

Share the story of the art, where the inspiration sprang from or even if the piece frustrated the hell out of you. Share the juicy stuff.

You can also pop a few hand-chosen hashtags into your caption to broaden your reach across the app. Go into the Explore feed within the app and type in a hashtag that might apply to your art.

Let’s use “#flowerart” as an example.

That’s a fine hashtag to use, but you’ll notice that there are over 1.4 million posts currently using it – which means that you’ll get buried almost instantly.

But don’t fret – we’re going to find some other hashtags that will serve you better.

See at the top there, where it says “Related: “? There you have a collection of other hashtags that are related to the one that you searched.

You want to find some that are related to your art, and that have less usage.

#flowerartwork has less than 50,000 posts – much better!

Keep exploring the related hashtags and make a list of the ones you’d like to start using.

Step 4) Get the Ball Rolling

Account created? Check

Profile pic chosen? Check

Bio shares why your audience should follow you? Check

Gorgeous posts now gracing your account? Check times 9.

You’ve put in the time to set up a solid foundation for the new beginnings of your Instagram account for your art.

Now it’s time to get yourself out there!

There are a few options for ways that you can escalate your growth on Instagram – some are really good, and others are really bad.

Buying followers, and the follow-unfollow game are bad strategies. Not only are they expensive (both monetarily and time-wise), they’ll always fall flat and can even hurt your efforts in the end.

If you’ve got hashtags on your posts, you’re making yourself visible. But there are other ways too.

My favorite method for racking up engagement, building relationships and growing a following is something that I continue to do to this day, even though I already have a passionate following that frequently buys my art.

I call it my “Treat People How You Want to Be Treated” Method (10 points for a great name).

Here’s what you do.

Every day, pick a hashtag that is related to your artwork. Explore that hashtag, and take a nice scroll down the feed of posts that use it.

Whenever you see something that catches your eye, stop and open the post.

Take a moment, and absorb the post. What do you like about it? How does it make you feel? After reading the caption, are you compelled to respond?

Now leave a comment on that post. No, not a one-worded “cool!” or an emoji – a good comment. One that is specific and personal, bonus points if it gives the artist something positive to respond to.

Give the post a like while you’re there.

Now go back to exploring the hashtag – rinse & repeat 4 more times. Per day.

Here’s a shortlist of why this strategy is great:

it’ll make you feel good
it doesn’t take long
when you comment on someone else’s post, there’s a good chance that they might visit your profile and if they like what they see, they might follow you
when other people see what you’re commenting on someone else’s post, they might also check you out and follow you!
the algorithm (the all-knowing formula that dictates what people see on the app) pays attention when accounts engage, and in turn tends to deliver those high-engagers more views. win-win!

The next step is to start posting consistently. Consistency is highly rewarded on the app. If you post once per week, for a year straight, you’re going to see MUCH better results than someone else that blasted through 20 posts in a week, then went on hiatus for 3 months, and repeated the cycle.

Are you a super prolific artist that creates new (quality) work every day? Great, post every day!

But most of us aren’t quite at your level, so posting every day will lead to burn out (and crappy results) super fast.

I’d recommend posting at least once per week, but the importance here is that you are consistent.

Well look at you! You’re now the proud owner of a strong Instagram account that will help to spread your art far and wide!

Want to learn more about Instagram for Artists?

Check out these other blog posts!

Is Your Instagram Follower Growth STUCK? Here’s how to get it growing again
7 Mistakes You’re Making on Instagram (and How to Fix Them)
The Artist Content Vault

Posted in All Posts, Art Marketing, Social Media | 1 Comment

How to promote Instagram for an artist: Instructions

Promotion of an artist on Instagram: an algorithm of actions

Today, when there are social networks, and Instagram in particular, it is not at all necessary for an artist to resort to the help of an art manager and try to tell about himself at various exhibitions . There is another way to showcase your work and win recognition. This is to create your Instagram profile.

Do you want to develop your online business and get more orders?

Why choose Instagram

Without a competent art manager, it will be very difficult for an artist to advance. Since it is this specialist who tells the public about the artist's talent, organizes useful contacts, looks for those who want to buy paintings and assists with organizing sales.

Today art manager services are provided by:

art galleries;
private art dealers, whose contacts can be found on specialized sites in the global network.

An artist's career can be started by a recommendation from a famous person. It is for this reason that artists often paint portraits of famous personalities or paint paintings that may be of interest to collectors or connoisseurs.

However, attracting the attention of a knowledgeable art manager is not the easiest thing , and monetizing talent is even more difficult. Many experts agree that it is necessary to invest more than one year in the promotion of the artist in order to be able to successfully sell his work in the future.

But a social network like Instagram can be a great alternative to an art manager. On the site you can exhibit your finished works, attract users who can appreciate the artist's talent, promote your name as a brand, and even find those who want to buy a work or order a new one to be written. All these actions in the social network will cost much less than the services of an art dealer. This social the network can successfully replace the usual gallery, becoming its virtual likeness. However, for this gallery to be successful, it is necessary to correctly and correctly approach the management of the Instagram profile.

How to promote an artist's account on Instagram

It is not possible to promote an art profile on Instagram efficiently and effectively if the profile is designed incorrectly. In order for the promotion not to slow down, you should do some actions:

you need to indicate your personal data in the nickname, since this information will help users of the social. networks to search for you;
Change the profile type to a business account. In this format, there will be additional opportunities for tracking statistics and a number of other necessary functions;
as an avatar, you must put an image that indicates the type of activity. A self-portrait would also work as an avatar;
fill in the profile header. In the description, you should indicate not only the name, but also your contact details and occupation.

Before publishing any materials, you should responsibly approach the issue of studying your target audience, since this category can include not only users who are interested in art, but also colleagues and even collectors.

If we talk about the direct promotion of Instagram, then here you should take into account a number of nuances.

Openness to the world

The main goal is to create a close connection between the artist's work and art connoisseurs. If you share your emotions and views on life with the world, displaying all this in your canvases, then users will subscribe to you not only to see original and exclusive content, but also to communicate with an interesting creative person. Communication with subscribers is essential. And active communication is doubly welcome. By communicating with subscribers, you can maintain interest in your profile.

It is recommended that all entries be placed in the same style. But the experiment should not be discarded either. You can use not only some new textures, but also change locations, light direction, color combination, etc.

An example is the loisvb Instagram account. The works of this artist have their own style, but the highlights in each of the paintings make such a necessary variety.

Drawing up a basic content plan

The best solution would be to draw up a detailed content plan that will be implemented in a timely manner. However, do not bother your subscribers. It will be enough to post one publication during the day.

This does not mean that each publication will be an acquaintance of subscribers with a new painting. It's worth using Stories effectively. Here you can talk about your technique, show your studio or place of work, reveal the secrets of the creative process, maybe even show some sketches. At the same time, one should take into account the fact that not only ordinary art connoisseurs, but also other artists are interested in the artist's work. The publication of valuable recommendations on various issues related to the creative process (the choice of necessary materials, for example) can help increase interest in the account and confirm the expert opinion of the artist.

Stories in this social network can reach a huge number of users, which can even exceed the number of followers. Stories help you attract new followers, not just keep in touch with existing followers. All users of the social network are ordinary people who are not alien to interesting and funny publications. Therefore, you should not post only professional content all the time. From time to time it should be diluted with MK, life hacks or some other interesting moments from the creative life.

You don't have to look far for an example. The profile of LoraZombie not only shows the artist's work, but also talks about various exhibitions and creative processes.

Content Quality Tracking

Every post should be carefully crafted. It is necessary not only to think over the composition, but also to remove unnecessary objects from the frame, and make a clear picture. The focus should be on the object that is planned to be the publishing center.

A great way to showcase your work is to use a beautiful interior as a backdrop. Such a presentation of an artistic canvas will be able to demonstrate to potential buyers how a picture might look in an interior.

As an example of the submission of finished works, is the profile of the illustrator ragonia.

Here is another version of the demonstration of finished canvases in the interior from artist Anna Koval . She shows off her paintings using Instagram Stories.

Correct labels for paintings

There is no need to turn your profile into a catalog of finished works. Adding captions to pictures will encourage live communication and audience engagement. Signatures can be translated into different languages. This will make it possible to expand the audience by attracting users from other countries. Over time, such a profile can become a real international project.

Complete the images with the story of the painting. People are more interested in a work of art when they know its history. Prototypes, emotions, ideas - about this and many other things that accompanied the writing of the picture, you can tell users of the social network.

As an example, is the profile of Dani Dies. Captions for paintings will clarify the ideas of creation, stories about the techniques used and the tools used. The result - each post collects a huge number of comments.

Choosing the right hashtags

networks. In addition, hashtags can bring new connoisseurs to the artist's page. It is worth coming up with and choosing five or six hashtags that will invariably accompany each picture. There may be many options. The main thing is that each hashtag should name and indicate your type of activity. For example, #portraits to order, #Kievart, etc. Be sure to use your personal hashtag #artist's name. Seasonal hashtags would also be appropriate, possibly in different languages #winter, #winter, #itrain, etc. It is worth using related hashtags, which must be selected taking into account the topic of the publication. To facilitate the selection of hashtags, you should use special services (for example, Instatag or TagsFinder), or resort to the tips of Instagram itself.

It makes sense to place the hashtag of the popular art community in the signature. This will also contribute to promotion, because if the canvas is appreciated by the administrator of the group, he will not mind posting a photo of the painting in his profile. For the artist, such a step will be a wonderful advertisement for even more art lovers. Perhaps one of the future buyers will see this picture in this way.

Instagram often launches various challenges, inventing their own hashtags for them. Artists can also take note of this idea and bring it to life, such as the illustrator A. Lomakina.

Communication with followers is necessary

net. You also need to actively interact with your audience. Answering questions asked by subscribers in the comments, maintaining conversations on various topics - this will allow you to contact subscribers more. In addition, it would not be superfluous to find out what impressions they have of the exhibited works, which is interesting to subscribers in principle. Such communication will help not only to work out the portrait of the target audience more carefully, but also significantly increase the activity of subscribers. Comments are not the only way to communicate with subscribers. Stories should also be used. Here you can conduct polls or votes, and in the same way ask questions to your subscribers.

As an example, communication with the owners of the owner of accounts on Instagram izosimova_art:

Interaction with colleagues

You should not be afraid to sign on accounts . With such communication, it is highly likely that the artist will be noticed, go to his profile and be able to appreciate his work. It may very well be that among the number of those interested there will be a famous person or a future buyer who will be able to contribute to the promotion of a creative person.

To attract the attention of bloggers who blog on this social network, you can paint their portraits. If such works are noticed, and their author is noted in the publication by a blogger, then many Instagram users will come to the art profile. Who knows, maybe this approach can smoothly develop into a collaboration.

For example, more than 54,000 subscribers have already subscribed to the profile of this artist, who now lives in the United States of America. With a high degree of probability, it can be argued that she is becoming popular, including the marks of her popular colleagues.

Any creative person, and an artist is no exception, can use Instagram correctly to make themselves known. And for this it is not at all necessary to have millions. However, it should be remembered that the promotion of an art account on Instagram is a laborious and painstaking process. Here it is not enough just to attract the attention of a wide audience, it is also necessary to keep this attention in the future. Putting our recommendations into practice will help to properly and effectively promote the artist's Instagram account.

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Ready-made content plan for Instagram and other social networks of the artist

What is the power of art? The picture is able to convey the emotions and thoughts of the author without words. Social networks can be used in the same way - to post your work and wait for attention from the public.

You can wait a long time. If there are still no likes, and the audience is not growing, then something needs to be done. We tell how to manage social networks for an artist, and share a ready-made content plan in a blog article.

And here you will find hashtags that will help in promotion:

Popular hashtags about nature: how and why to use

Hashtags about summer and autumn with ideas for posts

I_draw: hashtags for artists

Specificity of content in the social networks of the artist

As with the social networks of the photographer, artists have no problems with content - they can post finished works, sketches and shoot videos on creating paintings. Social networks are run by artists with different goals:

make an online portfolio;
find customers;
sell paintings or services;
become more recognizable.

There are several types according to the style and content:

professional blog;
portfolio;
lifestyle.

For example, moshamakeeva runs a lifestyle blog and shoots tiktok. Paintings are just a part of her life.

An influencer can stand out well from other bloggers if he has a talent for drawing

lena__arti also has posts about personal stuff, but most of the content is about art and character concepts. The profile is filled with useful materials for beginners and an explanation of the principles of creating art.

In a professional blog, you can share not only useful content, but also talk about yourself

Commercial artists can not talk about themselves at all and show only finished works. So does ivanova_kate_art, who is engaged in interior art. The profile is similar to those of interior designers.

Commercial profile, where all content is built around sales and personal brand

The third type is portfolio. It's not just art. It can contain sketches, concepts, videos, finished works, but nothing personal. For example, the artist David Orellana has such an account: only creativity.

Portfolio account where the author shares his works

The artist himself decides how to manage social networks: show his work, his life or do everything at once. Content for posts and stories can be divided into groups:

selling - advertising posts and stories that show the level of skill or directly sell the canvas;
informational - content in the spirit of "finished work, showing" or "worked on the picture for two months, but still not finished";
useful - content where the artist shares tools, techniques or talks about his career;
custom - when subscribers make content at the suggestion of the artist;
emotional - thoughts, opinions and shots from life to which the audience wants to somehow react.

Let's analyze the content with examples.

Types of posts and stories for the artist's social networks

Information content

We inform subscribers about the status of the work or show finished paintings. Text support is built around the project.

Announcement . The work of creating a picture on canvas, paper or on a tablet is a multi-stage process. Each part of it can be divided into several posts. You can start with an announcement, where the artist shows part of the future art or shares plans for its creation.

Sometimes the announcement may contain information about why there are no new works :-) ( kirilljoke )

Sketches and sketches . The sketch itself is an independent genre, just like concept art. But if it is part of the work on a large project, then after the announcement, you can continue to talk about the picture with the help of sketches.

Sketching is an excellent format for showing places of travel, telling something and at the same time demonstrating your talent for capturing the main thing ( aj_captainart )

Thumbnails are suitable for publishing a series of stories - you can show how you are looking for a shape, choosing colors and building a composition.

It is convenient to show what you are working on right now in stories ( ivanova_kate_art )

Video of the process . The creation of a picture can be filmed: put a camera if you draw with paints or pencils, or record a video from the tablet screen. Some editors allow you to do this right inside the interface - Autodesk Sketchbook has built-in video capture.

The process of drawing from the outside is like meditation. Especially if a professional artist works (davilorium)

In the process, not only a quick shoot, but also a full-fledged film can come out - especially if the work takes place in a large location and several people participate in it.

Ideally, adapt the image format to the format of the social network - due to cinematic 16:9, huge black bars appear at the edges of the frame (kirilljoke)

Finished work . Presentation of the result. You can add concept art or animation to your slides. Artist profiles often only consist of finished work, and it's not bad if the author maintains the page as a portfolio. But if we are talking about a blog, then without filming the process, concept art and sketches, we will lose depth and history: the subscriber will only see pictures (like in a gallery) and not know how much work is behind them.

Final frame of the finished art ( davilorium )

Another version of the final presentation is to talk about the process of creating art and share thoughts.

Completion of a long work is always a reason to speak out ( mariashulgina_art )

Content that sells

Content that tells how to buy or order a painting.

History of creation . After the presentation of the finished work, you can post the story of the creation of the picture in a separate post. The format is well suited for describing the implementation of commercial orders: how you agree on the terms of reference, create art, and then how the finished painting looks in the client’s interior.

Description of the stages will help the customer understand how you work ( ivanova_kate_art )

Sale . If you have finished paintings for sale, then you can show them, indicate the size and price. If there are a lot of works, create a separate account on social networks and link to it, and post only the most important on the main page.

You can talk about the picture in a couple of paragraphs, or you can write a whole longread ( kirilljoke )

A good option is to show your work in the interior. You can find ready-made backgrounds and overlay art on the image.

You can show the stages in the carousel ( alex_interior_art )

If we are talking about a service, then the order of cooperation with you can be described in stories and left in highlights.

You can always refer to this story folder when asked about an order ( ivanova_kate_art )

Emotional content

Posts and stories that imply a reaction from subscribers. This can be a statement both on a personal and on a topical or topical topic.

About me . This is a lifestyle format when an artist shares moments from his life: travel shots, hobbies and stories. Sometimes this content can take over the rest - this is normal if you run a personal blog.

Stories about hobbies and bright events from life help to create an image of a living person ( n.artemys )

Creative way . Continuation of the topic "about myself", only from the point of view of the profession. The artist can tell how he started painting, where he studied and what influenced his style.

In order not to turn the post into a biography, you can tell a short story about a career, from which the author drew a conclusion ( lena__arti )

Post-acquaintance . It can be the first post in the profile or a regular annual column where the artist shares his achievements and talks about himself. It will be useful for new subscribers who still do not know anything about the author.

Dating posts can be interactive and ask subscribers to tell about themselves ( osobaya_varka )

Opinion . The artist can speak out on some issue or provoke the audience a little into discussion by raising the “eternal topic”. You shouldn't touch religion, politics, and other people's personal lives, but raising the issue of "weird customers" or "contemporary art" is a good way to talk to the audience on a sore subject. Use with caution.

A good headline that immediately grabs attention and hits the "pain of the audience" ( lena__arti )

Useful content

This includes any content that enlightens and explains to the audience "how to do it".

Tips and hacks . Share your working methods: what you can save on or how to make the creative process efficient.

You can add illustrations to the post in the carousel: the author talks about replacing canvases and shows cardboard with a texture on the video ( n. artemys )

How to become an artist . Motivation, lessons, examples - show aspiring artists how to become even better. Give advice through personal experience.

If you pose a problem, then the post may be of interest to beginner artists who do not know whether they should go to study at courses or at the university ( lena__arti )

Selection . A post with a selection of tools, paintings or tops from your favorite artists. You don't have to write content about work - you can write about your five favorite movies or ten books that have influenced you.

An exhibition guide can become a regular column and show the author's expertise ( osobaya_varka )

User-generated content

This is the content that subscribers create when they share their stories, thoughts, or participate in an artist challenge. This also includes contests, the conditions of which are to do something: art, sketch, sketch on a topic.

Chat . Subscribers can share their experience, for this, the author just needs to suggest a topic. For example, “tell me what paint you use” or “what do you prefer to paint on.” The audience will willingly share their experience, and the author will learn more about the people who read it. If you can broadcast live, launch and communicate.

As an option - arrange a "roll call" of artists ( lena__arti )

Ideas for posts from SMMplanner

An excellent reason for fasting is a national or world holiday. In SMMplanner, we collect content ideas based on important events. In the artist's account, you can congratulate subscribers on such actual holidays:

World Wildlife Day
Russian Animation Day
International Day of Culture
World Whale and Dolphin Day
International Animation Day
International Bird Day

Our Generator will always help with ideas for posts. It has more than 100 instruction cards - there is something to fill in the gaps in the content plan. Ideas suitable for an artist account:

Life stories. Making a sincere and lively post on the social network
Comics. Write, cut... and draw!
Charity. Attracting leads with good deeds
Wall-paper on phone. Making art that subscribers will put on their phones
Terms. Become a new Dal or Ozhegov!

An example of an artist's social media content matrix

A content plan is a source of ideas, not a strict posting list. You plan in advance what will be released on your account in the near future, set goals for the content and thus build a strategy. Without a content plan, it is difficult to analyze statistics and measure growth. We at SMMplanner have compiled a ready-made content plan for the artist for a week. In it you will find examples of topics for posting to the feed and stories. To start using - create a copy in Google Docs (File - Make a copy).

The schedule is tight. You don't have to post that much - you can stretch this plan out over a month

Content Plan Template

Articles from our blog to help:

How to target ads on Instagram*
Targeted advertising on VKontakte for dummies
How to make a video for a target in social networks: formats, services, editors
Instagram limits*: unsubscribes, companies, messages, likes, comments

Tips in conclusion

Make wallpaper that can be screened and put on the background of your phone . Rarely have I seen this chip. The bottom line: upload your work to stories and throw them into the highlights "Wallpaper". So your art will be distributed not only on social networks, but also on people's phones.

Do art analysis . If you already have some kind of base and knowledge, then you can easily analyze paintings by famous artists or scenes from cartoons. Such content shows your professionalism, and users receive interesting information.