How to do whatsapp advertising

How to Advertise in WhatsApp Business (2022)

Learn how to set up campaigns in WhatsApp Business with just a click and connect your brand to millions of users.

What is WhatsApp Business ?

WhatsApp Business is a WhatsApp platform that was developed specifically for small and mid-sized businesses.

More than 60 thousand messages are sent via WhatsApp every day. That’s why Facebook developed this version for businesses. Customers are on WhatsApp, so businesses should be there too.

WhatsApp has established itself as one of the mediums in which you can use conversationsal strategies to attract and retain users.

How Can you Get the Most Out of WhatsApp Business?

Here are a few of the benefits of WhatsApp Business:

Develop a deeper relationship with your clients.
Higher conversion rates.
Get results with a relatively low investment in marketing.
Improved sales due to the trust and positive perception created by conversational tools.

How Can you Sell on WhatsApp Business?

You can sell on WhatsApp Business by creating ads for the platform, or you can do it by creating click or click-to-WhatsApp ads.

These are similar to another type of advertising available on Faceook called Click-to-Messenger.

The conversational ads on Facebook are among the best tools you can use in combination with the automations available on the platform.

These ads are different from more traditional ads because they don’t direct the users to a landing page or a tedious form, but rather open a conversation with them directly.

Combining this tool with a chatbot that will capiture and redirect leads to the appropriate department will juice your client conversion like never before.

Zenvia Conversion will configure your WhatsApp business account to make your processes more agile, alongside the integration of chatbot so that your conversations can continue even outside working hours. You can respond to many more people with much less effort.

With this tool, you can use the Facebook ads platform to allow people to contact you through WhatsApp. A few things to keep in mind when using this type of advertising:

The ad should have a call to action that will start a WhatsApp conversation when the user clicks it.
You should connect your WhatsApp line to Facebook in order to be able to configure the ads via the WhatsApp Business app.
The ads can be displayed in: Facebook Marketplace, Facebook feed, Instagram feed, and the search section. They will also appear in Facebook and Instagram stories.

What are your Goals for the WhatsApp Campaign?

Before setting up your Click-to-WhatsApp campaigns, you must first define some marketing objectives offered by the advertising manager. These goals are divided into three groups, according to the client status in the marketing funnel.

Awareness

Here you can choose a Brand Awareness or outreach objective.

Brand Awareness is useful if you need more people to be aware of the existence of your brand and to keep it present in the minds of your users/clients.

Outreach objectives simply serve to reach more people.

Consideration

For the consideration stage, WhatsApp offers a wide variety of objectives. You can manage your campaign according to a goal related to traffic, engagement, app installation, video plays, lead generation, or messages.

The messages goal would be the simplest option related to WhatsApp, as it simply aims to have users start a conversation with your business.

If you have a technology product such as an app, you’ll get more benefit from an app installation or engagement objective.

Conversion

This will mean that the campaign is more focused on finding people who are more likely to follow through with a conversion. To achieve this, you have three objectives available: conversions, sales catalog, and store visits.

You must choose a specific objective before configuring your WhatsApp campaign.

Step by Step: How to Create Ads with WhatsApp Business

From the ad manager, go to the “Create Ads” tool and choose your objective.

Steps for ads with brand awareness, interaction, or video views objectives:

Choose the campaign type and click Next.
2. Select the audience, geographical location, campaign budget, and calendar. Click Next to continue.

3. Add your website URL in links.

4. To configure the call to action, choose “Send WhatsApp message.”

5. Remember to have a page associated with your WhatsApp number as you’ll need to choose it from the dropdown list.

6. Publish your ad.

How to Create Ads with Traffic, Conversion, or Messages Objectives

Select the desired campaign type.
In ad type, choose “click to send message” and select WhatsApp.
Next select your audience, geographic location, and schedule.
Choose the ad format and complete the configuration.
Click Create to continue with the process and save your preferences to finalize.
Publish the ad.

Independent of the ads you create on Facebook, we also recommend that you add personalized buttons to your web site and pages so that your communication channel has better visibility and accessibility.

With Zenvia Conversion you can integrate all your communication channels in a single place, and add a chatbot that will help your sales, customer service, and marketing teams.

A Guide to WhatsApp Marketing

WhatsApp is becoming the main point of customer contact for many businesses. But chat marketing on WhatsApp is still very limited. Here's some exciting stuff that's possible now.

In this post, we’ll show you all about WhatsApp marketing, including several WhatsApp marketing campaign examples. But first, let’s break down what chat marketing on WhatsApp looks like.

How can WhatsApp be used for marketing?
How can I use WhatsApp to promote my business?
Is WhatsApp marketing effective?
What are Click-to-WhatsApp ads?
How do you set up the WhatsApp Business app?
How do I set up Click-to-WhatsApp ads?
7 Examples of Click-to-WhatsApp ads you can try today
What we expect for the future of WhatsApp marketing

How can WhatsApp be used for marketing?

Start conversations on WhatsApp to connect with your audience and turn them into customers. That’s basically what WhatsApp marketing does. There are several ways in which you can connect with people:

Use a website widget like ShopPop's Chat Widget
Add a WhatsApp button on your Facebook page
Try the new WhatsApp QR codes
Run Click-to-WhatsApp ads
Share a direct ‘wa.me’ link (can include pre-written messages)

By using any of these simple methods, you can turn WhatsApp into a new marketing channel for your business.

You just need to let people know that you’re available to chat. This will bring in leads for your business. In the chat conversation, you have the opportunity to turn these leads into customers. At the same time, you’ve already opened a direct channel for support.

On top of that, you can sell products directly in chat. If you’ve set up the WhatsApp Business app, you can add products to your catalog. It’s very simple to do this. You’ll be able to send products and services to people directly in chat.

You can send and even automate some transactional messages. To do this, you’ll first need access to the WhatsApp Business API. If you are granted access, you can submit Message Templates to WhatsApp for manual review.

Possible use cases are things like shipping or account updates, or appointment reminders. WhatsApp is currently not granting any new businesses access to their API, however.

In summary, use WhatsApp marketing to:

Turn leads into customers
Handle customer support
Sell your products and services directly
Automate transactional messages (restricted to WhatsApp Business API)

Is WhatsApp marketing effective?

Using WhatsApp to directly connect with leads and sell to customers is hugely effective. It’s a form of conversational commerce that builds on the following:

87% of the world's smartphone population messaging
100 billion messages exchanged across Facebook products each day
Conversation is uniquely positioned to answer shoppers' call for better experiences

The only downsides to WhatsApp marketing is that automation is limited as of yet, so you’ll have to do a lot of manual work. Another challenge is getting people into your WhatsApp channel and starting a conversation with you.

But what’s the best way to reach your audience? What’s the most powerful conversation starter when it comes to WhatsApp marketing?

This depends on where your audience spends most of their time, of course. But Click-to-WhatsApp ads are a good way to expand your reach.

What are Click-to-WhatsApp ads?

Click-to-WhatsApp ads let you use Facebook’s ad platform to get people to contact you on WhatsApp. It’s easy to set up, but rather limited in the features it offers. We’ll show you some examples of Whatsapp marketing strategies below.

For now, here’s some things you should know about Click-to-WhatsApp ads:

It’s an ad type with a Click to WhatsApp CTA that starts a WhatsApp conversation
You need to connect your phone number to your Facebook page to set one up
This is done in the WhatsApp for Business app
Placements include:
- Facebook News Feed & Marketplace
- Instagram Feed & Explore
- Facebook & Instagram Stories

Some examples of Click to WhatsApp ad placements

There’s no automation possible (yet) - similar to Click to Instagram Direct ads

Automation of what happens when people start the conversation, like you can do with ads that click to Messenger, will hopefully become available soon.

As the WhatsApp, Instagram Direct, and Messenger infrastructure move more and more towards interoperability, we can expect to see richer features in WhatsApp, too. For now, let’s show you how to get started with Click-to-WhatsApp ads:

How do you set up the WhatsApp Business app?

There are two things that you need to do before you can begin running Click-to-WhatsApp ads and starting conversations with people:

Create a business account by downloading the WhatsApp Business app or integrate with the WhatsApp Business API.
Connect your WhatsApp account to your Facebook Page and make yourself the admin of your Page.

Since WhatsApp Business API access is restricted, you’re better off downloading the WhatsApp Business app, connecting your phone number, and linking it to your Facebook page.

You only need to take the following steps to get started:

Download and launch the WhatsApp Business app
Review and accept the Terms of Service
Register your phone number by selecting your country and verifying the number
Allow access to contacts and photos
Create an account by adding your business name, category and profile picture
Build your business profile by adding your address, opening hours, etc.
Start chat conversations with your customers

Here’s a short video showing you how to set up on WhatsApp Business app:

Next, you’ll need to connect your WhatsApp business page with your Facebook page. This is done from your Facebook Business page settings:

Navigate to your Facebook business Page.
Click Settings.
In the column on the left-hand side, click WhatsApp.
Choose your country code.
Enter your WhatsApp number and click Send code.
Input the code and click Confirm.

Once all of this is done, you’re ready to start creating your first Click-to-WhatsApp ad.

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How do I set up Click-to-WhatsApp ads?

There are two ways you can set up Click to WhatsApp ads:

Promoting/boosting a post on your page
Creating an ad in Facebook Ads Manager

Since Facebook Ads Manager allows for more advanced targeting and optimization, we’ll show you how to set one up that way.

Go to Ads Manager and create a new ad. You’ll have to choose your ad’s objective first:

Ads with the Traffic, Website Conversions or Messages objectives
Important: The Messages objective is unavailable when targeting India and selected EU countries.

Select WhatsApp in the Message destination section
Choose your audience, placements and schedule.
Choose the images, text and headline for your ad. Click Confirm to publish your Click-to-WhatsApp ad.
Click Confirm to publish your Click to WhatsApp ad.

Starting a Click-to-WhatsApp Ad with the Traffic destination

Ads with the Reach, Brand Awareness, Engagement or Video Views objectives

Choose your audience, placements and schedule.
Under Links, click Add Website URL.
Add the URL of your business website.
Under Call to action, select Send WhatsApp Message.
Select your Page with the WhatsApp number connected in the drop-down menu.Click Confirm to publish your Click-to-WhatsApp ad.

Adding a Send WhatsApp message call to action

Once your ad is published, you can handle incoming conversations in the WhatsApp Business app. You’ll have to do this manually until more automation is permitted by WhatsApp.

Here’s the fun part. Let’s have a look at some nice, creative ideas and examples for your ads.

7 Examples of Click-to-WhatsApp ads you can try today

But first: if you like this article, show us some ❤️ and tweet about it by clicking here 👈

Although you can’t build interactive chat landing pages for your Click-to-WhatsApp ads just yet, there are still many possible use cases. As long as you don’t mind getting your hands dirty and handling conversations manually.

Here are some ideas for a Whatsapp marketing strategy you can try out today.

1. Order food directly at discounted prices

Your target audience spends a lot of time on Facebook and Instagram. But you prefer to handle orders through WhatsApp.

Run an ad that prompts people to connect on WhatsApp and offers a discount if they order directly. Send a menu or let people browse your product catalog. Take their order, share a payment link and keep them up to date on delivery times.

2. Provide one-on-one clothing advice

How would you like to give your potential customers personal styling advice in the personal atmosphere of a WhatsApp conversation?

Run an ad that clicks into WhatsApp, and take the conversation from there. You can send people recommended products from your catalog to turn these conversations into loyal customers.

3. Chat on WhatsApp in return for a discount coupon

This one is easy. Just ask people to have a chat with you and send them a discount coupon in WhatsApp.

Any questions about how to use the coupon can be answered directly in chat. This has many use cases, of course, but here’s an example of a museum wanting to attract more visitors.

4. Tell us your address and we’ll deliver 2 burgers for €15

Start a chat conversation on WhatsApp. Ask for an address. Share a payment link. Send over your delivery service. Any restaurant delivery business looking to expand their clientele and sell more is going to benefit from this Click-to-WhatsApp ad.

5. Share your email address and we’ll send an offer

Run a Click-to-WhatsApp ad that starts conversations with prospects. Ask some preliminary questions and get them to send you their email address.

Draft a personalized offer and send them an email. Conversational lead generation on steroids, basically.

6. Ask me anything

Artists can benefit greatly from interacting with their fans on a personal level. These days, it doesn’t get any more personal than having a chat on WhatsApp.

Just set up a Click-to-WhatsApp ad and answer incoming messages by fans directly. How’s that for fan engagement.

7. Make a salon appointment

Need new customers for your hair salon? Prompt people to book an appointment with an ad that clicks to WhatsApp.

Once people start a conversation with your business, you can take everything from there. You can send the services listed in your catalog as a price list, and schedule a time for the appointment.

What we expect for the future of WhatsApp marketing

As businesses increasingly turn to WhatsApp for communication with (potential) clients, we’ll see the company cater more towards the needs these businesses have. Click-to-WhatsApp ads are one such a move - funnily enough, here’s a blog post from 2012 explaining why WhatsApp doesn’t sell ads.

Interoperability between Messenger, Instagram and WhatsApp

At the moment, WhatsApp marketing is difficult to scale, as it offers little to no automation. As Messenger, Instagram Direct and WhatsApp move closer and closer to interoperability, this will likely change.

#Messenger is working to integrate #WhatsApp apparently 👀https://t.co/STHakeaN8X
— Alessandro Paluzzi (@alex193a) July 6, 2020

Automation, rich content and customer service

Messenger’s infrastructure provides a promising foundation for a joint messaging platform. Its advanced automation and rich content possibilities are perfect for businesses interacting with customers. Automation and rich content are also necessary for scalable customer service solutions.

Ecommerce integrations

Further integration with Facebook’s ecommerce ecosystem is another development on the horizon. The recent partnership between Facebook and Shopify and the launch of Facebook and Instagram Shops means the Facebook family of chat services will need to work with webshops’ backend systems.

Facebook Shops and Instagram Shop collections on mobile

After all, if you visit a Shopify store, start a conversation through a WhatsApp live chat widget, and have a question, you would want to receive product recommendations, shipping notifications, and back in stock notifications on the same platform, wouldn’t you? We know we would.

P.s. If you sell on Shopify, try ShopPop's All-in-One Chat Marketing integration to boost sales with abandoned cart messages and much more. You can set up a chat widget and link to WhatsApp, too.

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Use ShopPop to create conversational experiences for your store.

Get started

Or why don't you connect with ShopPop directly through Messenger at https://m.me/shoppophq

A Practical Guide to WhatsApp Click to Chat Ads

Want to reach more leads? Consider WhatsApp Click to Chat Ads, one of the most effective lead generation ads. This blog post explains what WhatsApp Click to Chat Ads are and why you should use them to generate leads. In addition, we'll walk you through the process of setting up Click to WhatsApp ads and take your WhatsApp ads to the next level with respond.io. This includes sending automated lead surveys on WhatsApp, messaging with multiple users, and sending messages to leads whenever you want.

Whatsapp Ads: An Introduction

Whatsapp Chat Links Are
Whatsapp Click to Chat Ads Are
Why Use WhatsApp Click to Chat Ads

Whatsapp Ads: How to Set Up WhatsApp Click to Chat Ads

Take WhatsApp ads to the next level with Respond.io

Send automated lead surveys on WhatsApp
Qualify WhatsApp leads faster with multi-user functionality
Message leads anytime with message templates

WhatsApp Advertising: An Introduction

To prevent spam, WhatsApp does not allow businesses to start a chat with customers. WhatsApp users must send the first message to your business to start a conversation.

Fortunately, WhatsApp has features that encourage your existing and potential customers to send you the first message. These include WhatsApp Click to Chat links and Click to Chat ads.

Whatsapp Chat Links are

Whatsapp Click to Chat links are wa.me links that lead users to WhatsApp conversations. You can add them to your website or newsletters to direct people to chat with you.

What WhatsApp Chat Links Look Like

WhatsApp Click to Chat links are great for connecting with existing customers who frequently visit your site or subscribe to your newsletter. However, if you want to generate leads, use WhatsApp Click to Chat Ads instead.

What are WhatsApp Click to Chat ads

Like Click to Chat links, WhatsApp Click to Chat ads direct people to talk to your business on WhatsApp. They can be shown in various places on Facebook and Instagram.

When potential buyers click on an ad on their phone, they are taken to a new WhatsApp conversation with you.

For desktop users, the experience is slightly different: ads will take them to a WhatsApp webpage with a Continue to Chat button. After clicking the button, they will move on to a new chat with you on the WhatsApp desktop app. Those who don't have the app will be prompted to download the app or sign in to WhatsApp Web.

How WhatsApp Click to Chat ads work

Conversations opened through WhatsApp ads are accompanied by a pre-filled message " I saw this on Facebook " and a link to the ad, which can be edited and deleted. Leads can also send you a custom message. For privacy reasons, conversations are only visible to the business after the lead sends a message.

After your prospects have completed your survey, you can send them a follow-up message with questions. You need someone to reply to messages, unless you connect to a third-party CRM that lets you automatically qualify leads. More on this later.

Despite the need to have agents on hand, WhatsApp Click to Chat Ads has several advantages over conventional lead generation campaigns. Read on to find out why you should use WhatsApp Click to Chat Ads to generate leads.

Why use WhatsApp Click to Chat ads

WhatsApp Click to Chat ads help you start conversations with more potential customers and engage with them faster, helping you move them up the funnel faster.

We'll take a look at how B2B businesses are typically advertised to understand how WhatsApp Click to Chat Ads generate more leads. First, you show ads to target buyers. When you click on an ad, it takes potential buyers to a contact form. Once you get their email or phone number, you can start chatting with them.

However, regular advertising has a high dropout rate. Many are not motivated to fill out a long contact form or have privacy concerns. In addition, potential customers may accidentally provide incorrect contact information, in which case you will not be able to call them back.

Why Use WhatsApp Click to Chat Ads

WhatsApp Click to Chat Ads eliminate the need to fill out a contact form, thereby reducing dropout rates. Plus, you don't have to worry about getting wrong contact details.

WhatsApp Click to Chat Ads also move leads through the funnel faster because WhatsApp interactions are faster. In most cases, you will receive an instant response from potential clients. In contrast, with a typical advertising campaign, it usually takes several days to receive a response by e-mail.

Want to get started with WhatsApp Ads? We will tell you about it in the next section.

WhatsApp Ads: How to set up WhatsApp Click to Chat ads

Before setting up WhatsApp Click to Chat Ads, connect your WhatsApp account to your Facebook page and make sure you have administrator access to your Facebook page. To get started, go to Facebook Ads Manager.

1. Press on the green button Create.

Facebook Ads Manager

2. Create a campaign with the target "Messages".

Select messages as campaign target

3. Edit the campaign name and campaign details.

Editing the campaign name and campaign details

Announce the announcement in WhatsApp as a special announcement if necessary. You can also set up an A/B test to see which ad strategies are performing the best. Click the Next button to continue.

4. Select Click to Message as ad type and WhatsApp as messaging app.

Select ad type and messaging application

5. Select the Facebook page and WhatsApp number for which you want to create an ad.

Edit ad settings

Edit budget, schedule, audience, placement, optimization and delivery on the same page. Then click the Next button.

6. Select the ad format in the Ad settings section. You can choose one image or video. Alternatively, create a carousel ad with 2 or more scrollable images.

Ad format selection

7. Add media from Ad Creative. The images will be automatically cropped, but you can edit them manually.

Add click media to WhatsApp ads

8. Write Body text and add additional description. By default, the title will be "WhatsApp Chat", but you can edit it.

Writing the body text for WhatsApp Click to Chat ads

9. Click the Create button in the Message Template section.

Create a new template

10. Create a template. Write a welcome message and FAQ. Please note that the Template will only be visible to certain ad placements. Click the Save and Finish button when you're done.

Template creation window

Finally, click the Publish button to launch the WhatsApp Click to Chat Ad. Here's how to create a WhatsApp Click to Chat Ad. The process for creating an ad is the same whether you use WhatsApp Ads with a WhatsApp Business App or a WhatsApp API account.

Want to qualify leads faster? You should run WhatsApp Ads with a WhatsApp API account. By connecting to respond.io, you can send automated surveys to your potential customers. Sign up for a WhatsApp API account today to get started.

Taking WhatsApp Ads to the Next Level with Respond.io

Respond.io helps you qualify WhatsApp leads faster with automated surveys. In addition, we allow you to reply to messages from multiple users and contact your potential customers at any time.

Respond.io takes WhatsApp Click to Chat ads to the next level

Send automated lead surveys on WhatsApp

Most businesses don't have the resources to qualify a large number of leads from WhatsApp Click to Chat ads. This is where automated surveys come in. You can automatically qualify leads by creating surveys and automation rules on respond.io.

Please note that automated surveys can only be sent using the WhatsApp API connected to respond.io. If you are using the WhatsApp Business App, use the WhatsApp API now and connect it to respond.io. Or transfer a phone number already registered in WhatsApp Business App to an API account.

Do you already have a WhatsApp API account connected to respond. io? We recommend that you add a new number to your WhatsApp account and connect it to the new space. This way, the automatic survey will only be sent to new customers and not to customers seeking support.

To create a survey on respond.io, go to the "Surveys" module.

1. Click Add Poll.

Poll module

2. Fill in the title of the survey, a description, and clarifying questions. You can also create survey success and failure messages.

Creating a new poll

When the poll is ready, it's time to create an automation rule.

3. Go to in the Automation module and click Add rule.

Automation Module

4. Add a rule name and an optional description. Then select "Conversation open" as the setting trigger.

Creating automation rules

Then configure the action. To make the qualification process run smoothly, we recommend using an automation rule with multiple actions. For example, an automation rule that sends a clarification message and a survey, and adds a label for qualified leads.

Keep in mind that an automatic survey will only be sent if the prospect sends you a message first. Once qualified, it's time to send messages to your potential customers to turn them into buyers. In order to respond to messages with the agent team, you will need the WhatsApp API connected to respond.io.

Respond to messages with multiple users

Responding to leads quickly increases the chances of converting them into sales, but this is easier said than done when a business application only allows one agent on one device. To respond faster, run ads using the WhatsApp API, which supports multiple users.

Unlike the WhatsApp Business App, the API does not have an interface. To use it, you need to connect to WhatsApp Inbox, for example, respond.io. After connecting the WhatsApp API to respond.io, you will be able to have multiple agents responding to messages at the same time.

Message leads anytime with message templates

To prevent companies from spamming users, WhatsApp has introduced a 24-hour message window. After 24 hours, the only way to send messages is to send a Message Template from respond.io.

Before a Message Template can be used, it must be submitted to a WhatsApp partner for approval. Once your Message Template has been approved, connect to respond.io and add the approved Message Templates to start sending them.

WhatsApp may reject message templates that do not comply with its content and formatting guidelines. Check out our how-to guide to learn about doses and underdoses of message templates.

How to create ads on WhatsApp and run a chatbot

You can set up targeted Facebook ads to promote your products and services through WhatsApp and launch chatbot threads to users who have responded to the ad. With the help of advertising, you can strengthen your image, attract a new audience and maintain communication with customers.

In this article, we'll look at how to create an advertising company, set up an audience, add content and a template for launching conversations in WhatsApp.

Step 1. Connect WhatsApp Business API number

Before you begin, make sure the phone number you use in the WhatsApp Business API is connected to your Facebook Page.

Go to your Page settings and select the "WhatsApp" section.

If the phone number is incorrect, click Edit and enter a number that is connected to the WhatsApp Business API.

After connecting a WhatsApp number to your Facebook Page, you can run ads to get new followers and promote products and services through automated communication. Incoming messages from ads will be free for WhatsApp Business API.

Select the objective of the advertisement

Go to Ads Manager, click Create, and select the campaign objective - Posts.

Enter campaign name

Enter the name of the advertising campaign by which you can find it.

Click Continue.

Set advertising budget

On the next page, scroll down and activate Campaign Budget Optimization. Choose one of the two budget allocation options and enter the amount.

Step 3: Set up ad serving

Specify the destination of the advertisement

Destination determines where to take the user after clicking on an ad for further interaction.

Specify the ad type "Go to Chat" and select the messaging application - "WhatsApp".

Select accounts to receive messages

Select the Facebook Page on whose behalf you will run ads.

Your Page must have a phone number associated with the WhatsApp Business API. To change your phone number, click "Page Settings" under the number selection menu. How to connect a new phone number, read more in the paragraph "Step 1. Connect a WhatsApp number".

Set campaign schedule

Set the start and end date for your advertising campaign.

Set target audience

Set up the target audience for targeting. Set the location, age, gender, and interests of your audience, or select audiences you've created in advance.

See also the detailed targeting guide in "Audience Types in Targeted Ads".

Select ad placements

Ad location specifies where and in what format to display ads.

For WhatsApp ads, you can select automatic placements, or select manually.

We recommend that you leave automatic selection of placements. Read also about the options for designing an effective ad in "Targeted advertising and communication strategy" and "Adaptation for placements" on our blog.

Step 4: Set up ad content

Select ad format

Choose how your ads will be displayed - single image or video, or carousel. In our example, this is "Single Image or Video".

For more information about ad formats, see About Image Ads, About Video Ads, and About Carousel Ads.

Add media files

Enter the body text of your ad campaign, add media, and select a call to action.

Read "About Customizing Creatives for Different Placements" and "Call to Action Buttons Available for Different Purposes" on Facebook, and tips for writing ad copy in "Correct Text" on our blog.

Optimize images for your ad placement. Pay special attention to the display in Stories, where images are displayed in 9 format:16. To upload a new image, click on the Pencil icon.

Set the template for starting a conversation

To create a message template that the user will see after clicking on your ad, click "Create".

Enter a welcome message and add frequently asked questions. You can add multiple questions up to 80 characters. Also, under your questions, an additional item will be displayed, where the user can write his question if none of the preset ones suits him.

Please note: in order to launch a chatbot chain, the template questions must contain the keywords that are set by the trigger to launch the desired chain in the constructor of your chatbot.

To save the template, click Save and Finish. Then click "Publish" to launch your ad campaign.

How the user interacts with the bot through ads

When a user sees an ad on the selected placement and clicks on it, they will see the list of FAQs you set up. The user will then select the desired question and send it to WhatsApp. After that, the chatbot chain that is directly tied to the specified trigger will be launched.

How to track the effectiveness of advertising

Go to the Campaigns section and select the desired campaign from the list.

In statistics, you can view campaign results, user reach, impressions, cost per result, and amount spent.