How to create photos for instagram
How to Take Good Instagram Photos: A Step-by-Step Guide
Remember the first mobile phone cameras? And the grainy, blurry, low-quality photos they produced?
Well, these days phone photography is capable of some pretty impressive feats. Plus, unlike that bulky DSLR that you haul out for vacations, it’s always at hand.
Learning how to take incredible shots using only your phone is the best way to stand out and build a strong presence on Instagram.
In this post, you’ll learn how to take good Instagram photos using only your phone, and some Instagram picture ideas to inspire your feed.
How to take good Instagram photos on your phone
Learning how to take good photos on your phone requires understanding some basic principles of composition and lighting, and honing your own instincts as a photographer. You just need to follow a few simple rules.
Step 1: Use natural light
Lighting is the foundation of a good photo. Understanding how to use light is the first and most important rule of getting great photos using only your phone.
Avoid using your flash in favor of natural light, which creates photos that are richer and brighter.
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A post shared by LIZ (@really_really_lizzy)
A flash can flatten out your photo and wash out your subject. If you can’t shoot outdoors, take photos near windows or in well-lit rooms. Even at night, it’s preferable to find sources of ambient light, like street lamps and store windows.
Step 2: Don’t overexpose your images
You can brighten up a photo that’s too dark with editing tools, but there’s nothing that can fix a photo that’s overexposed.
Prevent overexposure by adjusting the lighting on your screen: tap and slide your finger up or down to adjust exposure.
Another way to prevent overexposure is by tapping your finger on the brightest part of the frame (in the case above, it would be the windows) to adjust the lighting before snapping your photo.
Step 3: Shoot at the right time
There’s a reason photographers love golden hour. This time of day, when the sun is low on the horizon, makes every photo more beautiful. It’s nature’s Instagram filter.
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A post shared by Peter Yan (@yantastic)
If you’re shooting at midday, clouds are your friend. It’s hard to get a good shot under direct sunlight, which can be harsh in photos.
Clouds diffuse the light from the sun and create a softer, more flattering effect.
Step 4: Follow the rule of thirds
Composition refers to the arrangement of a photo: the shapes, textures, colors and other elements that make up your images.
The rule of thirds is one of the most well-known composition principles, and refers to a simple method of balancing your image. It divides an image into a 3×3 grid, and aligns the subjects or objects in a photo along the grid lines to create balance.
For instance, you can center your photo:
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A post shared by Valley Buds Flower Farm (@valleybudsflowerfarm)
But you can also achieve a pleasing effect with “balanced asymmetry”, where the subject is off-center but balanced out by another object. In this case, the flowers are arranged in the lower-right area of the photo, and are balanced by the sun in the top-left corner.
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A post shared by Valley Buds Flower Farm (@valleybudsflowerfarm)
Pro tip: Turn on the gridlines for your phone camera in settings, and use them to practice aligning your photos.
Step 5: Consider your viewpoint
When you take a photo on your phone, you probably hold it up around eye level and snap, right? That’s what everyone else does, too. Resist this natural tendency if you want to take interesting, unexpected photos.
Taking photos from a different vantage point will provide fresh perspectives, even when it comes to a familiar place or subject. Try shooting from above or below, crouching low to the ground, or scaling a wall (if you’re feeling ambitious).
Don’t break your leg in pursuit of the perfect shot, but challenge yourself to see things from a new perspective.
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A post shared by demi adejuyigbe (@electrolemon)
Step 6: Frame your subject
Leaving space around the focal point of your photo can add more visual interest than zooming in.
Sometimes you get a surprising detail that makes the photo even better, like the moon high in the sky of this photo:
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A post shared by nicole wong 〰 (@tokyo_to)
Unlike a camera with an adjustable lens, your phone camera “zooms in” by shrinking your field of view. In effect, you are just pre-cropping your image. This can limit your options for editing later, and you might miss interesting details, so avoid doing it.
Instead, just tap your photo subject or focal point to focus the camera.
If you want to give yourself even more options, you can buy an external lens that fits on to your phone.
Step 7: Draw the viewer’s eye
In photography, “leading lines” are lines that run through your image that draw the eye and add depth. These might be roads, buildings, or natural elements like trees and waves.
Keep an eye out for leading lines and use them to add motion or purpose to your photo.
You can use leading lines to direct the viewer’s gaze to your subject, as in this shot:
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A post shared by Daichi Sawada (@daiicii)
Step 8: Add depth
It’s easy to focus solely on the subject of your photo, whether that’s a person or a handsome slice of pizza. But photos that include layers, with patterns or objects in the background as well as the foreground, are naturally interesting because they offer more depth.
This photo, rather than just cropping tightly on the flowers, also includes the railing behind them, a tree beyond that, and then a sunset and horizon. Each layer of the photo offers something to look at, drawing you in.
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A post shared by ALICE GAO (@alice_gao)
Step 9: Don’t forget to get creative
Some photos on Instagram are so popular that they become cliches, inspiring an entire Instagram account dedicated to repeat images. Don’t get so caught up in Instagram photo trends that you lose your creativity.
You want to stand out from other brands on Instagram, so always challenge yourself to find a fresh angle on a common subject. This will also help you establish a distinctive and memorable brand identity.
Watch this video for even more tips on how to take good Instagram photos on your phone:
10 Instagram picture ideas
Now that you understand the principles of photography, let’s talk about subjects.
There are certain subjects and themes that perform well on Instagram because they offer wide appeal and tons of visual interest.
Take note, because posting engaging content boosts your visibility on Instagram.
Here are a few Instagram photography ideas to consider:
1. Symmetry
Symmetry is pleasing to the eye, whether it appears in nature (Chris Hemsworth’s face) or the man-made world (the Royal Hawaiian Hotel). Symmetrical composition often enhances a subject that might not be exciting otherwise.
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A post shared by ALICE GAO (@alice_gao)
You can also break up your symmetry to add interest. In this photo, the bridge creates vertical symmetry while the trees and sunlight break it up.
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A post shared by scottcbakken (@scottcbakken)
2.
PatternsOur brains also love patterns. Some Instagram accounts have even amassed huge followings by documenting beautiful patterns, like I Have This Thing With Floors.
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A post shared by I Have This Thing With Floors (@ihavethisthingwithfloors)
Our universal love of patterns also explains the viral appeal of Japanese artist Yayoi Kusama’s mirror rooms, which create infinitely repeating patterns of simple shapes and colors:
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A post shared by USA TODAY Travel (@usatodaytravel)
Look around yourself for inspiration.
Architecture, design and nature are all sources of mesmerizing patterns.
3. Vibrant colors
Minimalism and neutrals are trendy, but sometimes you just crave a pop of color. Bright, rich colors make us happy and give us energy. And when it comes to Instagram photography, they make a big impact on a small screen.
They can even make a plain high-rise building look beautiful:
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A post shared by Zebraclub (@zebraclubvan)
4. Humor
If you want to be depressed about the state of the world, go to Twitter.
Instagram is a happy place, which means humor plays well here. Especially in contrast to the perfectly composed and edited photos that proliferate on the platform. Funny photos are a breath of fresh air for your audience, and they show that you don’t take this whole thing too seriously.
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A post shared by Caroline Cala Donofrio (@carolinecala)
5. Candid action
Capturing your subject in motion is tough, which is what makes it so impressive. A compelling action shot is exciting and arresting. It turns even an ordinary subject into something lovely:
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A post shared by stella blackmon (@stella.blackmon)
You don’t always need to strive for perfection either. Sometimes a little blurred movement adds an artistic, dreamy touch:
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A post shared by Valley Buds Flower Farm (@valleybudsflowerfarm)
When taking action photos, take multiple options to increase your odds of an amazing shot. You can use burst mode (by holding down your camera button) to capture 10 photos per second.
6. Detail shots
A sharp focus on an unexpected or interesting detail can be attention-grabbing, especially in a feed full of busy, dynamic photos. It’s like a palate cleanser, offering a sense of stillness and calm.
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A post shared by Truvelle | For modern brides (@truvellebridal)
Using Instagram editing tools like vignette (dimming the edges of your photo) or tile shift (which creates a soft blur around your focal point) can enhance detail photos.
Take your photo from a close distance to preserve quality. Shooting from far away and cropping lowers the image resolution, leading to grainy, lackluster photos that damage your brand. Make sure you’re uploading images that are sized for Instagram.
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A post shared by Caroline Cala Donofrio (@carolinecala)
7. Captivating backgrounds
This is a simple technique, but it works: take advantage of an awesome background! It’s the reason you always want to take a selfie in a restaurant bathroom with killer wallpaper. People curate good photo walls for a reason.
The more creative your background, the better. As in this example, a gorgeous background can be the perfect complement to a product post.
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A post shared by Charlie & Lee (@charlieandlee)
8. Animals
Some things are true, even if we don’t really understand why. Yawning is contagious. Light is both a particle and a wave. Instagram photos are better if there’s a cute animal in them.
It would be fair to say this is the cheapest trick in the book. But if you have an adorable pup at your disposable (or, just putting this out into the universe, a miniature pony) it would be a mistake not to use them.
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A post shared by Kaia & Nicol 🇨🇦 (@whereskaia)
9. Food
Did your mom ever tell you that your eyes were bigger than your stomach? Nowhere is that more true than Instagram, where we can’t get enough of food photography.
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A post shared by Great White (@greatwhitevenice)
The secret to an excellent food photo? Shoot from above, take advantage of photogenic surroundings, and use natural light. The last one is especially important, because the people eating next to you definitely don’t want to be interrupted by your flash.
10. People
Research has found that people love looking at faces on Instagram (hello once again to Chris Hemsworth). In fact, photos with people get up to 38% more likes than photos without.
To take a stunning portrait, follow the principles above: use natural light, choose an appealing background, and explore shooting from different angles to capture a more interesting shot. Some phones even include a portrait mode, which will optimize lighting and focus.
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A post shared by Tidal Magazine (@tidalmag)
Now that you know how to take amazing photos using your phone, learn how to edit them using our step-by-step guide, or watch this video tutorial that walks you through the foundations of how to edit your photos for Instagram using Adobe Lightroom on your phone:
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A Step-by-Step Guide: Create Photos and Videos to Captivate your Audience on Instagram
(Update on November 14, 2021 at 9:00AM PT: This blog post was published in 2019. For up-to-date information about using video on Instagram, please visit our video solutions page.)
Read this guide for creative tips to enhance your photos and videos, as well as creative tools you can use to create content on Instagram.
Step 1: Get creative with these 8 post ideas
Instagram is where you can showcase your business' personality. By sharing photos and videos, you can invite your audience to learn more about your business. Let’s look at the 8 ideas below to create different types of photos and videos.
Learn more about how to take photos and videos with your Camera here.
Show the behind-the-scenes of your business.
Provide a tour of your workplace, spotlight a team member, or show the process of creating your product or service.
Announce new products or services.
Share a new product or product feature to create a buzz, or record yourself unboxing your own product. In the example above, @JARSbydani created buzz by sharing the new flavors she was working on prior to launching. (Update on October 29, 2021 at 11:00AM PT: "@jars_by_dani" is now "@JARSbydani" throughout this post.)
Make tutorials.
Show people the different ways they can use your products and services, whether through your captions or in a video.
Celebrate holidays.
You can post about mainstream holidays or think about smaller holidays.
For example, if you run a donut shop, mark your calendar to create a special post for National Donut Day. Look at this photo @JARSbydani created for Valentine’s Day.
Share events.
If your business hosts events, invite your audience to post photos and videos before, during and after your event. Create a collection of your favorite moments by posting multiple photos or videos to tell the story of the night. Learn more about posting multiple photos or videos.
Get customer testimonials.
Ask customers for photos and videos with your products or services that you can share. You can even interview your trusted customers as they use them. Imagine a baker taking a video of a customer taking their first bite or a hair stylist filming a client during a cut.
Post other marketing materials.
Think about other photos and videos you’ve created for your marketing, like posters or creative for your website, that you can share.
Whatever posts you decide to create, don’t be afraid to experiment with different types of posts and ask for your followers’ feedback on what they enjoy the most.
Step 2: Add polish using these 4 photography techniques
Make your shots more balanced with the rule of thirds.
Look at the elements that are the most important in your shot. Then place the subject of the photo at the intersection points of the grid lines, which divides the photo into thirds.
Use space to spotlight your subject.
If you want to highlight the subject of your shot, add space around the subject to make it stand out. For instance, take a look at how @JARSbydani highlights their products against the table.
Use leading lines in photos.
People’s eyes follow lines in your photos.
Create photos where the lines draw the eye to the subject you want to highlight, like this photo where @JARSbydani used the spoons to lead your eyes to her jars.
Experiment with light at different times of day.
Capture the soft light at sunset or create stark shadows at midday with harsh light. Take a look at how @JARSbydani captured her shot. You can also take night-time photos with neon lights or a colorful filter help set a mood and contrast your photos.
Step 3: Get the look you want with these 5 editing techniques
Taking the perfect photo or video when you’re crunched for time running your business can be hard. Use the 5 editing techniques below to enhance your photos after you’ve shot them.
Learn about specific creative effects you can use for your photos and videos here.
Crop to get your ideal image.
Play around with different zoom levels and angles for your shots. You can also share the same shot multiple times by cropping it differently each time. For instance, see how @JARSbydani has cropped her photo to zoom in just on her spoon.
Use Lux and enhance.
When you’re editing your photos, try tapping Lux, the magic wand on the top of your screen that appears when you take a photo using your in-app camera. Using Lux, you can immediately enhance your photos and videos by lightening shadows, darkening highlights and increasing contrast.
Use different filters for different moods.
Overlay the filters on your photos and think about the mood they convey—like Amaro if you want a vintage feel or Moon if you want classic black and white look.
Make your colors pop.
Experiment with tools like contrast and saturation to increase the intensity of your colors.
Show off bold colors in your photos if that’s the look you’re going for, or tone it down if you’re going for a more muted look. For instance, see how @JARSbydani’s post with her rainbow cake really pops here.
Make your subject the center of attention.
If the subject of your photo is set in the center, add a vignette to darken your photo’s edges to direct people’s attention to it. Or, if you want to blur your background to focus on the subject in your foreground, try blurring it using Tilt Shift.
Step 4: 6 tips to make your videos look more professional
Create high-quality videos with these 6 tips.
Learn more about how to post videos on your feed here.
Make the right first impression.
Select a video cover that captures the essence of your video.
Look at the bottom of the app after you shoot your video using the in-app camera. You’ll have the option to choose your cover, trim the video and add a filter.
Grab people’s attention in the first 5 seconds.
Show interesting visuals or share the most important points in your video upfront.
Keep your shots in focus.
Tap on your screen on the object you want to focus on when you’re recording. Keeping your shots in focus when filming a subject can make them look more professional.
Use Instagram’s creative tools to make engaging videos.
Hyperlapse helps you create time-lapse videos. Boomerang helps you create a mini video that loops back and forth.
Stabilize the shot for a polished look.
You can lean your phone against a wall or even get a tripod specifically for your phone.
Prep your people.
Make a list of talking points or a pre-written set of questions to get employees or partners ready to answer official questions about your business.
How to take cool photos for Instagram*
InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. remains a social network about beautiful photos, so you can't do without good shots. Amplifer support manager and InstagramProduct belongs to an organization recognized as extremist in the Russian Federation.-blogger Anastasia Chernykh has already told how to blog in InstagramProduct belongs to an organization recognized as extremist in the Russian Federation., and now explains how to learn how to make cool photos, find your style and make publications more attractive.
Learn the basics
You don't have to use a camera to take beautiful photos for Instagram* - your phone's camera will often suffice.
But getting basic knowledge about photography is still worth it.
First, get familiar with the basic concepts:
- Exposure is the amount of light that hits the camera matrix. The exposure determines the brightness of objects in the frame.
- Composition is the arrangement of objects in a photograph.
- White balance is the color tone that reflects the lighting and temperature of the image.
- Contrast is defined as the ratio of the brightness of the lightest area of the image to the darkest.
- Saturation is the intensity of the color in the photo and how rich and vibrant the photo looks.
This knowledge will help you avoid mistakes at the very beginning.
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Study the composition of the shot
Composition is the arrangement of objects in the photograph, which helps to make the frame harmonious and interesting.
If you are not going to do photography professionally, then basic knowledge will be enough for you. I'll tell you about two options for the arrangement of objects in the frame that I use:
Rule of thirds . Divide the frame into 3 equal parts horizontally and vertically so that the main objects are located at or along the intersections of the lines.
The subject is at the intersection of lines
Diagonal rule . Draw a diagonal from one corner of the photo to the other. The diagonal from the lower left corner to the upper right is more "calm" and is called descending , and the opposite, from the lower right corner to the upper left - ascending , it is more "active".
An example of a composition with a descending diagonal
This means that if you place objects along an ascending diagonal, the frame will be more dynamic, and if you place it diagonally downward, it will be harmonious and peaceful.
An example of a composition with an ascending diagonal
You can turn on the grid in the camera settings on your smartphone - turn it on and it will be easier to deal with the composition.
Shoot in good light
A photo in good light is good for an avatar - it's an important part of your profile. Light is the basis of everything. When it is good, the photo does not require additional processing.
Good lighting on the left vs bad on the right
For beginner photographers, daylight will be a real help and will do most of the work - the frame will be rich, with natural light and shadows.
In winter it is better to take pictures from 10 am to 3 pm in clear weather, and in summer there is much more time - suitable light from 7 am to 9 pm. These recommendations are suitable for most residents of the European part of Russia.
Photographers have the concept of "golden hour" (Golden Hour) - this is the hour after sunrise and the hour before sunset.
At this time, the light is soft and especially suitable for shooting.
Photos taken during the golden hour
Important: You can shoot during the daytime and when there is no sun. Moreover, taking pictures in bright sunny weather is much more difficult than in cloudy weather - extra shadows and sharpness appear.
And it is better to publish beautiful photos on Instagram* through Amplifer. Add a description, hashtags, and tags so you don't forget anything. Try it for free for 7 days
Get the most out of your phone
Often your smartphone can do more than you think - be sure to explore the camera's settings and features and see what it has to offer. Portrait mode, stabilization, optical zoom, reticle or HDR will all help you when shooting.
For example, HDR is available on almost all smartphones - it creates several frames with different exposures and combines them into one shot, so the photo is clearer and more contrasty.
On the left is a photo without HDR, on the right is with HDR
Be sure to wipe the camera before shooting - such a trifle, but the frame will definitely be better 🙂
Do not forget about processing applications make the picture better, keeping the picture natural. The main thing here is not to overdo it with filters - do not use filters to the maximum and do not go away from natural colors. We have compiled a selection of apps for beautiful photos in Stories.
And to decorate your photo, try using apps to create beautiful "Stories" in InstagramThe product belongs to an organization recognized as extremist in the Russian Federation.
Applications help you correct light, remove excess, make your photo brighter, emphasize details and bring frames to a unified style. Here are my favorite apps and why:
VSCO is the most popular and easiest photo editing app. It has 15 free and more than 100 paid filters, you can edit the exposure, contrast, sharpness, saturation, add graininess.
Snapseed is a simple application for editing basic parameters with filters ("styles"). From interesting:
- Photo enlargement function that "enlarges" the picture to the desired size.
- Spot correction removes unwanted objects from a photo. For example, you can remove wires from a photo.
- HDR adds this effect to the finished photo
- Double exposure combines multiple exposures into one for an unusual effect.
Lightroom is one of the coolest applications for light and color correction, which spoils the quality of the source the least. There are curves for editing here - they help distribute the brightness of each pixel in the photo.
In Photoshop Fix , you can not only edit light, colors, brightness, temperature, but also remove unnecessary details from photos using the Recovery tools.
Here you can choose point restoration or the stamp function - in the first case, you just need to swipe over the object and the program will delete it for you, and in the second case, you yourself choose from which part of the photo you will take the part for replacement.
Also in this application there is a Liquify function that will help you adjust the shape of objects and add volume. Do not abuse, please - real photos always look more interesting than retouched ones to the ideal.
Removing silhouettes of people in the background in Photoshop Fix
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Shape your style
It is very important to find your style, then your photos will catchy. Think about what profiles you enjoy looking at? Through which photos would you like to present yourself? What do you like to photograph?
And go in search of inspiration in InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. and Pinterest - find a few blogs whose style is close to you, save photos and take note of interesting ideas.
Then try to repeat and turn on your fantasy. You should not get an exact copy, because each author brings something of his own to the frame 🙂
For example, I really like the profiles snova_nastia, vicky_od, kate_voina - sometimes I take note of ideas for a photo from them.
Publications snova_nastia
Another way to develop your style is to shoot everything that seems beautiful to you. Take 10-15 frames, process them and evaluate the result. What photos came out? What color is dominant? Is it possible to group them and get a beautiful picture?
Through the search for inspiration and daily practice, you will find what you can call your style 🙂
Don't be shy
Nowadays, a person photographing food, the city or himself does not surprise anyone. There is nothing like stopping, taking a picture, setting the timer on your phone, or asking passers-by to take a picture of you.
Get ready to experiment and look for unusual angles in pursuit of a beautiful photo.
Feel free to ask friends or passers-by to take a photo. The main thing is to explain what you want to see in the frame - then everyone will be satisfied.
Make a variety of content
Try different styles and don't get stuck on one thing - shoot portraits, food layouts, selfies, architecture, landscapes. Don't be afraid to shoot close-ups - this way you can get more interesting angles.
The more diverse your content, the more interesting the feed looks, and the higher the engagement of readers will be - everyone will want to go to your feed, view an interesting frame and leave a comment.
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How to take cool photos for
InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation.
: - To get started, learn the basic concepts of photography - read about exposure, composition, color balance, contrast, saturation of photography.
- Check out all the features of your smartphone's camera, maybe it can do more than you think.
- Learn how to place objects in a frame - the rules of composition will help you with this.
- Shoot in good light so you don't have to worry about post-production - the light does it all for you. Try taking pictures during golden hour.
- Find your style - first go in search of inspiration, then practice.
- Forget about embarrassment and take photos for your pleasure - shoot what you like and ask other people to take pictures of you.
- Use editing apps to fix essentials, clean up, and style your photos.
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