How to create fitness content for instagram
How to Create a Successful Fitness Instagram in 5 Easy Steps
Why should every personal trainer have an Instagram profile? It's a huge platform for reaching current clients and young, prospective clients. It can help you engage better, build your brand, and establish a positive reputation.
Setting up an account is easy and takes just a few minutes. It's a little more difficult to take that basic account and turn it into a successful business tool. We'll take you through the steps, from getting started to adding content, building a brand, and connecting with others.
Why Should I Create a Fitness Instagram?
Whether you coach clients online or only in person, using social media is a smart way to grow your business. Ideally, you will be active in a variety of spaces, but if you only have time to focus on one social media platform, Instagram is a good choice, especially if your target audience trends younger.
You don't strictly need an Instagram account to succeed in personal training, but consider these important reasons to build a page.
Know How to Create a Successful Fitness Instagram to Get Clients
A successful personal training business is measured in clients. Of course, there is more to success than simply having a long list of clients—satisfied clients, meeting client goals, a decent income—but you certainly can't succeed without them.
One of the most obvious reasons to get on Instagram and to build a busy page is to gather Instagram followers that transition into new clients. Your account helps you reach many more people than you can in person. Target locals for in-person training and anyone around the world for virtual coaching.
Improve Engagement with Existing Clients
Adding to your client list is important, but successful trainers also establish strong relationships with those clients. Instagram is another tool for staying in touch, providing feedback, selling new services, and building trust. Not only will clients appreciate this as a point of contact, but most have also come to expect businesses to have an Instagram account.
They'll be looking for you.
Harness the Power of Social Media Marketing
Many businesses of all types are already on Instagram, using it for marketing. More than 75 percent of businesses in the U.S. use Instagram and post regular stories on the site. Up to 200 million Instagram users visit at least one Instagram business profile every day, and a third of viewed stories are from businesses. (1)
Don't get left behind while other trainers benefit from the marketing opportunities on this popular platform. Use it to network with other professionals and influencers; point back to your website; sell your own products; and manage your reputation online.
Build Brand Awareness
Modern marketing is all about building a brand to develop a following and customer loyalty. To be successful in a packed industry, you need an identity, a niche, and a target audience. Instagram is a great tool for building brand awareness. It allows you to share stories that personalize your brand and connect with influencers and clients that match it.
Why Instagram?
Again, to build a successful fitness business it helps to have a presence on all the major social media sites. There are only so many hours in the day, so if you need to focus on one for now, there are several reasons to choose Instagram (1):
Reach over 500 million daily users.
Target a younger audience; 53% of Instagram users are between 18 and 29 years old. The next biggest age group is between 30 and 49.
Instagram has more engagement than Facebook.
Most Instagram users take some type of action, such as clicking on a website link.
Instagram content is visual, which is ideal for selling a fitness brand.
How to Create a Successful Fitness Instagram in 5 Easy Steps
It's not hard to get on Instagram and to build a successful page, but it does require some time and dedication. You can't leave your Instagram feed alone for days at a time or neglect your followers and expect to come out on top.
Follow these steps and keep it up; your reward will be a dedicated following.
1. Clarify Your Goals
You're eager to get started and make the page live, but it's better to take some time to map out a plan first. This will help you focus the goals of the page so that you can better target your audience. The most successful accounts have a clear objective, brand, and style. Make a list of what you want to achieve with an Instagram account, beyond metrics like numbers of followers. Here are some goals to consider:
Reaching and signing new clients
Developing authority in a fitness niche
Building a brand that people trust
Sharing your personal fitness journey
Engaging with existing clients
Sharing content for clients
Becoming a fitness influencer
Your goals will determine what you do with the page, so clarify these before doing anything else.
2. Set up an Account
Now you're ready to set up an account, which is simple.
You probably already have a personal account, but if not, begin by downloading the free app on your phone or use your computer to create a business account. The basic elements you must have in your profile are a professional profile picture, a thoughtful and concise bio, and a link to your website. These are the first things new visitors will see, so take time to perfect them. Look at the Instagram bio of a fitness influencer or trainer you admire for inspiration.
3. Build Content
You can't get followers without content, but you also can't post just any content. With your goals and audience in mind, build a library of content in line with those goals and of value to your audience. For example, if your main goal is to engage with your current nutrition coaching clients, post meal plans, recipes, and your own experiences in the kitchen.
Use photos, videos, and the live feature on Instagram for variety and interest. Post pictures and video of high quality. If that means taking some time to learn how to take a better photo, it's worth doing so.
There is a lot of competition out there, and blurry pictures and shaky videos just won't cut it.
Also take advantage of hashtags in your posts. Use relevant fitness hashtags to reach people who are not yet following you. If you aren't sure which hashtags to use, look at posts for successful trainers, coaches, and influencers with big reach. Follow their lead.
You don't have to become an Instagram fitness influencer to get benefits from an Instagram account, but it doesn't hurt. Check out this ISSA blog to learn more: How to Be a Personal Trainer and Social Media Influencer.
4. Boost Content That Works
You may not get it right at first. Maybe your Instagram story you thought would be engaging just isn't getting interaction. But those five-minute workout videos are blowing up. Pay attention to what works and what doesn't and then boost the kinds of posts people like. If you're stuck and trying to figure out what to use for your next Instagram post, here are some ideas that work well for most fitness influencers:
Pictures of what you're eating
Videos of your workout
Fitness, wellness, and nutrition tips and tricks
Before and after photos, if your clients agree to let you use them
Your regular, day-to-day activities
Instagram live videos
Instagram stories and reels
Shares from other fitness and nutrition influencers
Products you like
5.
Follow and EngageOnce you have built up some strong content, and are continuing to add to it daily, work on engaging with others. Start following other professionals in your industry and relevant influencers. This grows your network and improves credibility. Reach out to existing clients to get more follows.
With followers on your page, it's time to engage. The best Instagram pages are run by people who post valuable content but also engage with people. Social media is a two-way street based on genuine interactions. Like and comment on your client's posts as well as those of influencers you follow. Use the platform to encourage and inspire your clients.
Try these tips for helping your clients find the motivation to stick to their workouts and meet their goals.
Tagging is another way to increase engagement on Instagram. Tag specific clients on posts you think they'll appreciate. It's a quick way to connect and show clients you're thinking about them. Tag influencers for credibility and authority and brands and products that are in line with your own brand and audience.
Instagram is a great way to reach more people and to increase engagement. Whether your main goal is to build a worldwide brand, become an Instagram influencer, or connect better with existing clients, Instagram can help you get there.
Try the ISSA's new Certified Online Coach program to learn how to make your business virtual. Online coaching is a growing industry, and this course will provide the skills and knowledge needed to join the trend.
References
Newberry, C. (2019, October 22). 37 Instagram Stats That Matter to Marketers in 2020. Hootsuite. Retrieved from https://blog.hootsuite.com/instagram-statistics/
Featured Course
The ISSA Online Coaching Certification is the fastest way to transition a fitness coaching business online. This course allows you to pick and choose what you need to learn about so it fits the needs of a new or seasoned trainer. The on-demand information is delivered in bite-sized chunks and it includes everything from how to set up email campaigns and FaceBook ads to positioning and selling your product to prospective clients.
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How to Start a Bomb Fitness Instagram Account (With Examples)
If you’ve been thinking about starting a fitness Instagram account, there are a lot of factors that can contribute to your success and failure.
Famous fitness influencers like Sjana Elise Earp and Simeon Panda have worked hard to perfect their brand, photography skills, and physiques, allowing them to gain millions of Instagram followers over the years.
But even if you’re starting from zero, there’s no time like the present to start building your fitness Instagram account!
Today I’ll be showing you step by step how to start a bomb fitness Instagram account (with examples).
1. What are Your Instagram Goals and Objectives?
Before you start creating content, you’ll need to decide what you want to accomplish with your Instagram account. Go beyond the follower count, and determine the type of impact or incentives you want in the long run.
Think of your Instagram goals like your fitness goals, once you know where you’re going, you’ll be able to find the activities to get you there over time.
Here are some goals you should consider for your fitness Instagram account:
Mission or Purpose: Sharing your fitness journey to inspire and help others can be your main goal. Maybe at one point, weight loss seemed impossible for you, but you started working out and planning your meals. Who knows how many people your story can inspire. Fitness Insta-Mom Christy Gomez’s main goal is to help moms like herself gain confidence back after childbirth through quick and healthy meal plans and workouts.
Endorsement & Sponsorship If you’re an athlete looking for endorsement, you can use your Instagram page to get noticed by top brands. Nike sponsors Ji So-Yun, a female footballer with only 13,000 followers. Imagine what you can do once you start growing your fitness Instagram following.
Clients: As a personal trainer Instagram is a great platform to gain credibility and attract new clients. Fitness influencer Sara Vowell uses her Instagram profile to endorse her meal plans and online training program.
Ecommerce:With Instagram shopping features you can sell fitness products like supplements and athleisure wear with your fitness account.
2. Fill Out Your Instagram Account
Once you’ve created your Instagram profile, it’s time to switch to a business account. This gives you access to features your personal account will lack, like analytics, Instagram ads, and insights to help you to reach your Instagram goals.
Three Things Every Instagram Business Account Should Have
Profile picture: Use a professional logo or head shot for your profile. The ideal Instagram profile picture size is 180 x 180 pixels. But Instagram profile photos must be at least a minimum size of 110 x 110 pixels. Try to avoid making your photo look too filtered.
Bio: Your Instagram bio is like a mini trailer, showing people who you are and what kind of content they can expect from you. Choose your words wisely.
For tips on how to create the perfect Instagram bio, check out 10 Tips to Create the Perfect Instagram Bio to Attract a Bigger Audience.
Link: If you have a website or blog, let your followers know by adding it to your profile. If you don’t, you can share content, ebooks, or Youtube videos.
3.Define Your Ideal Followers & Fitness Niche
Think about the type of person you want following you. That’s who were creating content for on a daily basis.
Defining your ideal follower is also known as creating a buyer persona. Not to get too technical, but when you know exactly who you want to attract to your Instagram page, you’ll be able to create specific content that they’ll be sure to love.
For example, if you’re a fitness influencer who wants to help people lose weight from dancing, then your ideal follower is someone who loves dancing and music. Create fitness videos using dance moves to the latest songs.
Once you know who your ideal follower is then you have to decide what your niche in fitness should zone in on Instagram.
Stick to your niche, whether it be yoga, kickboxing, weight training, or even martial arts.
A niche is what brands use to decide if an influencer is perfect for them. For example, Aria Crescendo is a yoga teacher, and mom and her content say it all. It’s no surprise that most of her audience are mom’s who love yoga and her brand sponsor is a yoga clothing line.
4. Use High-Quality Images & Videos
Instagram is a highly visual social media platform. You’ll need to post high-quality fitness images or videos on your page. This could be with a camera or your phone.
Be sure to have your face in the photo, photos with faces get 38% more likes according to Sprout Social, so smile for the camera and increase your engagement.
The key to good photos is quality lighting. At times it can be hard to find good light in the gym but try and find a spot that does you justice. You can also invest in lightboxes, GoPros or a phone ring light, to help you capture images better single-handedly.
5. Master Your Instagram Caption
When it comes to captions, they can either be short and concise or long and detailed, and with Instagram’s word limit of 2,200, you can have a lot to say.
Some people keep captions short and snappy so that people can skim through and quickly enjoy the message. Other fitness influencers opt for longer, ‘mini blog posts’ with more detail broken up by space and a few emojis.
The choice is yours, but be sure to add a clear call to action (CTA), a call to action is a phrase that guides the reader to complete an action. Your CTA can be “click the link in the bio,” or as simple as “comment below.”
CTA’s help to encourage engagement, and the more engagement your post gets, the more people will follow your account.
Here are 25 Proven Call-to-Action Words to Maximize Conversions.
6. Show Off Your Workout Routine on Instagram
One of the biggest mistakes some fitness accounts make: posting more about being fit rather than showing followers how to get fit.
Share your workout routines on Instagram for followers to try. People aren’t just following because of your looks, they want to see the work that goes on behind your success.
Fitness Instagrammer Kayla Itsines has one million followers and she always makes time to post her workout routines and videos. You should be able to find the time as well.
7. Engage With Your Followers
Whether it’s 100 or 10,000 followers, engagement means much more to you than it does for them.
When you engage with followers, it helps to show that you’re active, and you care about what your followers have to say. Plus 44% of people think that a brand’s conversations (including direct messaging or in response to a comment posted) is more persuasive than what the brand has to say in ads.
Guess, what? You never know when you might respond to the right person who will reach out for a partnership. Even if you can’t respond to all the comments, you can like the comments so followers know that you see them.
8. Share Easy to Follow Meal Plans & Prep
Naturally, you should add a few meal plans, protein products, and meal prep to encourage your followers to keep a healthy diet along with your fitness tips.
If you don’t want to create the content yourself, you can repost from meal prep or health food pages like:
- @damn_delicious
- @fitfoodiefinds
- @caligirlgetsfit
9. Share Fun Day-to-Day Activities
Give followers a peek of what you do when you’re not working out or at the gym. It adds a human element to your brand and makes you look relatable.
Fitness Influencer Katerina Kountouris shares her day to day as a host a local tv show, going to her favorite food spots, and events she attends as an influencer. This type of content shows that you’re marketable, and you can manage your life outside of fitness.
Try to keep a healthy balance with fitness and personal content. You’ll have to decide at your discretion, but I usually find that a 30:70 ratio (personal to fitness) works well.
10. Go Live on Instagram
Going live on Instagram will make your account stand out. Every time you go on Live, there’s a notification that’s sent to your followers that you’re broadcasting, making them feel FOMO (the fear of missing out) to go check out your account.
Fitness Influencer Taylor Hill goes live during her workouts to show her fans how it’s done.
At the end of your Instagram live, save it to your story and add fitness hashtags, stickers so that Instagram users that follow these hashtags can discover your content.
11. Network With Other Fitness Influencers
Reach out to fitness influencers in your niche and collaborate on content. With your combined audience, you’ll increase the chance of getting more followers for each other.
You can collaborate and post pictures or videos on:
- Fun workout routines
- A giveaway
- Behind the scenes
- Having fun and trying new things together
Check out calisthenics influencer Gina Marie is known to collaborate with other influencers every week, building a network of calisthenics Instagrammers like Hanna Presence
Here are some things you should keep in mind before reaching out to collaborate:
-
You should look for someone who has great content or a massive following.
Likewise, your account should be up to par with the influencer you want to collaborate with on Instagram. -
Choose someone who compliments your niche, don’t choose someone solely because of their follower count. Ask yourself, does this person’s message align with my own?
-
Don’t put all your eggs in one basket, reach out to multiple fitness influencers, you can never have too many collaborations.
Want to run marketing campaigns that boost your social followers and engagement, but don’t have the time or expertise to make it happen? At Wishpond, we offer a team of marketing experts who can create powerful campaigns for you. Book a demo to learn more.
12. Host a Video Series on IGTV
Each Instagram account can create their own IGTV “channel,” which is where all your IGTV videos will live (separate from your regular Instagram bio + Instagram story highlights).
Treat your IGTV channel like a YouTube channel, because it is, Instagram made IGTV to compete against the video giant.
The tips that can help to grow your Youtube channels can be used for your IGTV channel.
Fitness IGTV Example: Morgan Rose and Steve Cook
Here are 18 Powerful Ways to Grow Your YouTube Channel.
13. Host a Contest or Giveaway
Hosting a social media giveaway is a quick way to grow your Instagram followers and brand awareness.
Anyone can host a giveaway, no experience, or 10k followers needed. Once you find a giveaway formula that suits your audience, you can host a giveaway as often as you’d like. Rinse + repeat = grow.
Here are four things you need to host a successful Instagram giveaway:
-
Choose a prize that fits your niche. The prize you choose should be something your followers are interested in winning. For example, if you’re a yoga fitness instructor, then your prize should reflect that; yoga mats, incense, or a yoga retreat!
-
Have a start and end date for your giveaway. This gives you time to monitor or promote your giveaway and lets your contestants know how much time they have to enter.
-
Follow Instagram Giveaway Rules when you’re hosting your giveaway. This protects you from any legal complications down the road.
-
Write clear guidelines on how to enter. You want to make sure your instructions are foolproof to help increase your giveaway entries.
Need some inspiration for your Instagram Contest. Here are 10 Amazing Instagram Contest Examples (Critiqued)
14. Always Share Your Story
Your fitness journey and personal story speaks volumes about who you are and why your fitness Instagram account differs from the rest. Instagram was initially made to connect with people around the world, so connect.
If you take a look at the most popular fitness influencers on Instagram, there’s always a post dedicated to sharing their fitness story; who they are, and how far they’ve come. It allows you to connect with followers on a deeper level. That’s apart of your brand.
Health Coach Shannon Eng shares her fitness journey in a blog form caption to motivate her followers and clients.
15. Use the Best Fitness Hashtags In Your Post
Hashtags help to make your post more discoverable to people who don’t follow your Instagram account.
You can place hashtags in your Instagram post:
You can place hashtags in your profile bio:
You can place hashtags in your Instagram Story:
You’ll have to pick the most popular fitness hashtags to improve the visibility of your post, here’s a list of the best fitness hashtags for your niche to use for your next post.
Motivation Hashtags:
FitnessGoals, FitnessMotivation, Fitspo, YouCanDoIt GoalSetting, NoExcuses, BodyGoals, GymMotivation WeightLossMotivation, JustDoIt, FindYourStrong, GetFit
Workout and Gym Hashtags:
GymLife, Workout, LegDay, ChestDay, TrainHard, Gains, Toning, Squats, AbWorkout, Cardio, GirlsWhoLift, WeightTraining
Healthy Eating and Weight Loss Hashtags:
Health, EatClean, HealthyFood, HealthyEating, HealthyLifestyle, Nutrition, CleanEating, MealPrep, FitFood, Vegan, MuscleFood
Running Hashtags:
Running, RunnersOfInstagram, RunningMotivation, MarathonTraining, SeenOnMyRun, TrailRunning, CrossCountry, InstaRunners, Cardio, RunnerLife, RunningTips
Bodybuilding Hashtags:
bodybuilding, bodybuilder, gains, muscle, shredded, BodybuildingMotivation, BodyTransformation, FitFreak, BodybuilderLifestyle, PowerLifting, SwoleLife, CleanBulk
Yoga Hashtags:
YogaLife, Yogi, Balance, BeginnerYoga, DailyPractice, Namaste, Flexibility, InstaYoga, YogaLifestyle, Asana, Vinyasa
Crossfit Hashtags:
crossfit, crossfitter, CrossfitGames, CrossfitCommunity, CrossTrain, CrossFitFamily, CrossFitLife, HIIT
Sports Hashtags:
Sports, Sportsmanship, Soccer, Basketball, Baseball, Lacrosse, Football, Volleyball, Softball, FieldHockey, Hockey, Team, TeamPlayer, GetInTheGame, JustDoIt
16.
Reach Out Brands For Collaborations There are thousands of influencers on Instagram who want to be noticed by fitness brands, so you’ll have to take a more active approach.
A rookie mistake is waiting for a brand to reach out to you when expert influencers do quite the opposite. They reach out to brands!
Make a list of your favorite fitness brands (clothing line, equipment, health supplements, locations, or events) and buy their products and create content around them (don’t forget to tag the brand). The more engagement and content you post, the more likely you’ll get recognized by the social media manager of that brand or another.
Check out Hubspot’s guide on How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers).
17. Offer a Discount or Sale
Everyone loves discounts, especially when it’s for a brand that their favorite fitness influencer swears by. Create a buzz with an exclusive discount from your eCommerce store or a brand you’re collaborating with as a fitness influencer.
In your post talk a bit about why you love the brand and slip your discount code at the end, take a look at fitness influencer Ryan Tremaine Klarenbach’s post with his collab with Feel OKI beverages.
18. Network at a Fitness or Challenge Event
Get out of the house or the gym and attend local fitness events or challenges. This will help you to do three things:
- You can network with your local fitness community, and with find influencers you can work with in the future.
- Get fresh new content to post on Instagram from the event
- Connect with gym or brand owners at events for possible sponsorships or to become a brand ambassador.
Abhish Desai posted about himself as well as the group he met at a bear crawl challenge.
Follow the Best Instagram Fitness Accounts
1.Dylan Werner
Handle: @dylanwerneryoga
2.Janis Blums
Handle: @janis_blums
3.Lottie
Handle: @pilateswithlottie
4.
Anna Victoria Handle:@annavictoria
5.Jeff Cavaliere
Handle: @athleanx
6. Don Saladino
Handle: @donsaladino
7. Emily Skye
Handle: @emilyskyefit
8.Sarahs Day
Handle: @sarahs_day
9. Massy Arias
Handle: @massy.arias
Summary
Here are 18 ways to start a bomb fitness Instagram account:
- What are Your Instagram Goals and Objectives
- Fill Out Your Instagram Account
- Define Your Ideal Followers & Fitness Niche
- Use High-Quality Images & Videos
- Master Your Caption
- Show Off Your Workout Routine
- Engage With Your Followers
- Share Easy to Follow Meal Plans & Prep
- Share Fun Day-to-Day Activities
- Go Live on IG
- Network With Other Fitness Influencers
- Host a Video Series on IGTV
- Host a Contest or Giveaway
- Always Share Your Story
- Use the Best Fitness Hashtags In Your Post
- Reach Out Brands For Collaborations
- Offer a Discount or Sale
- Network at a Fitness or Challenge Event
Bonus: Follow the Best Instagram Fitness Accounts
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victoria-taylor
Instagram fitness trainer content plan secrets
12/06
5 minutes
1621
Now is the best time to promote sports blogs.
This is due to the fact that Instagram is changing formats, and now it is not only a popular social network with colorful photos, but also a developing video platform. And in such conditions, you can quickly promote a fitness blog.
What does a content plan look like for a fitness trainer
Beginning bloggers often make the mistake of posting content without a specific system. Therefore, it is difficult for them to design an attractive feed, convey the value of their services, or sell all the places on an online course.
A content plan can solve this problem. This is a list of topics for publications calculated for a certain period. The easiest way is to use special services to create a convenient schedule, where it is easy to track the time of publication of posts and make sure that publications are placed evenly. You will create such a content plan for a fitness blog in SmmBox without special knowledge and preliminary preparation.
How to make a plan in SmmBox
There are two planning options in the service - simple and advanced.
Simple is designed to select the time of publication, regardless of the day of the week. You just need to choose a time period. The system will tell you daily when to upload posts.
After creating a content plan, go to the "Scheduled Posts" section. The dates of the scheduled recordings will be automatically displayed there. Add media files and text, and the system will place everything on Instagram.
Advanced scheduling allows you to choose which day of the week posts will be released. A flexible content plan is especially important when you post on Tuesdays and Thursdays, for example, and dedicate the rest of the time to Stories or Reels. In order not to get confused in the subject, use colored labels. Each of them can be configured manually.
Thanks to "Deferred Posting" you will create a detailed plan for the month, which includes not only the date and subject, but also publications for the feed. It is enough to spend a few days to prepare all the texts, photos and videos, so that the service itself publishes the material.
All you have to do is focus on your daily Stories.
Topics for a content plan for a fitness club or personal trainer
What topics can you plan for a fitness trainer's Instagram account:
1. Analysis of exercises. Schedule expert notes describing the correct technique. It is more profitable to use visual design, rather than text. Information can be submitted in the format of video, animation or illustrations. Try to make your breakdowns clear. You can edit two videos showing wrong and exact techniques together.
2. Workout. A couple of exercises under your guidance will help subscribers decide if they would like to study with you. By demonstrating good complexes, simple explanations and an interesting presentation, you can find new clients.
Tip: In your content plan for your Instagram fitness blog, schedule regular workouts or run three-day marathons every month. Such activities should be scheduled for certain days at the same time.
This is how you discipline subscribers who will visit the page daily and study with you. Such a life hack will help to retain users and increase coverage. But the activity will become better if after the workout you ask for reactions or comments.
3. Nutrition. The theme of sports is inextricably linked to proper eating habits. Share with your followers your favorite recipes, talk about the diet. Prove that you have become a fitness trainer through proper nutrition and hard work in the gym, and this is the only way to get a healthy and fit body.
4. Customer achievements and testimonials. Share with your followers the results achieved in training. This is the best advertisement for programs. Before the course, invite participants to take a “Before” photo to share an honest “After” result. Ask them to take a piece of paper and write down the date and name of the program. This will help convince users that you are only sharing real cases.
5.
Tips. If you are a certified specialist and have knowledge in the field of sports, make expert publications several times a month. They will show users that you are serious about your work and will closely monitor the health of your charges.
6. Advertising classes, courses and marathons. Don't forget that the main goal of an Instagram coach is to sell their services. Once logged into your account, a casual visitor should immediately understand what you are selling and why he needs it. Be sure to place a link to the site or taplink in the profile header, prepare pinned stories with a description, and tell about your programs in stories. You can place several posts warming up the audience in the feed, smoothly leading followers to purchase.
Tip: To make your course invitation stand out in the feed, add text with the name of the project to the picture.
Stories content plan for a trainer
Although Instagram stories are published mainly in the lifestyle format, prepare a small thesis plan of what you will talk about.
It is not necessary to make a clear structure - small notes on the main topics are enough. For example, “Don’t forget the poll about whether the followers are waiting for a full body workout” or “Remind me today that places on the fifth stream are limited.”
What to show in blog Stories:
1. Offline training videos. If you work out with people in a fitness club, make a short video. This will help blur the lines between you and your followers. People will not be so scared to sign up for classes if they are visually familiar with the gym and the nature of the training.
2. Personal daily routine. Show that sport is an integral part of your life. Invite viewers to practice together in the mornings or evenings.
3. The benefits of an intensive or marathon. Alternate different ways of presenting information. Write down a few conversational stories, working off the main objections. Then describe the advantages of your program using text.
4.
Feedback from Direct or in video format. Feel free to ask your students for honest class assessments. If you are marked on the personal page by the wards, be sure to repost the entry in the story. You can also ask to record a short video. This kind of feedback will instill confidence in you and bring in new customers.
Decide right away if you want to post personal information on your profile. Users might like it. And people will come to you not only as an instructor, but also as an interesting person with similar views. But on the other hand, personal content can distract from the main content of the blog, which will interfere with sales.
Conclusion
An Instagram blog is an effective tool that helps you grow in your profession and find buyers. To use it correctly, you need to do planning. With its help, a fitness trainer will convey to readers all the benefits of their programs.
Content plan 🥇 for a fitness trainer on Instagram [2021]. Content plan for a fitness club, fitness blog and fitness studio
The fitness industry is a niche in which there are many opportunities for promotion on Instagram or VKontakte.
For example, a fitness trainer can find clients by demonstrating experience and reliability on social media. And, for example, a fitness club needs content that can create a need (for example, get in shape), show results that can only be achieved with a personal trainer, etc. However, there are many fitness trainers and fitness studios, content in the sports niche too. How can a fitness blogger create a content plan for Instagram?
To stand out from your competitors, approach content marketing systematically: first, draw up a content plan for a fitness blog, then analyze the client's journey from an Instagram post to an upsell subscription again. Detailed instructions are in my article “How to create a content plan based on the user path”. In this article, I will show a specific example and give a template on how to create a content plan for an Instagram fitness blog. Naturally, this example of a content plan will suit a coach, a club, a studio, and a sports blogger.
In this example of a content plan for a fitness blog, I recommend that the coach create texts, photos, tables, taking into account these points:
- A specific stage of the sports services sales funnel A person with an unformed need - for example, who runs himself - will not read posts about what a great fitness trainer you are.
- Tasks for each step of the fitness blog that directly affect topics
If you want to be approached for a training program, you need to show why it is important to exercise under the supervision of a sports coach. And if the purpose of the blog is to sell sporting goods, you need broader topics, such as "10 simple exercises you can do at home."
- Content topic and format
You can try as much as you want to describe how to do the plank correctly and get a big long read. Not everyone will read it. And you can shoot a short video, and the audience will no longer have questions by itself.
Online course "Expert Content in Marketing" mini-group
Start November 3, 2022
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sales funnels of personal training, and the tasks of the fitness trainer himself. It is important to choose the right topics that are of interest to your target audience, and not to competitors.
