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How to create a podcast facebook page


Promote a Podcast on Facebook in 6 Key Steps

Facebook is a diverse platform, perfect for sharing different kinds of content like images, video, gifs, and text-based posts. More recently, the popularity of Facebook groups has added to the list of reasons why the channel is a key pillar to any social media promotional strategy.

Facebook is one of the best platforms to promote your podcast because, well, everyone’s on it. While it’s possible to build a community entirely through your own platform, like your website or email list, it’s also important to go to your customer. That is, you need to meet with your audience wherever they spend time.

Where do most people spend time every day? Facebook.

On average, Facebook users spend 35 minutes per day on the platform. That’s usually not in one sitting, however. Most people check Facebook an average of eight times per day, a few minutes each time.

Given the impressive size of the community, Facebook is a key channel to grow your fan base. If you’re ready to start building a following, use these six steps to set up a dedicated page then start promoting your podcast on Facebook. 

Tip

Ready to grow your audience? Learn how to market your show in our complete guide: How to Promote a Podcast: The Ultimate Podcast Marketing Guide

Step 1: Set Up A Facebook Page From Your Personal Account

You can’t promote a podcast on Facebook with a personal account so step one is creating a dedicated Facebook page for your show. Visit your News Feed and click the link in the left column. Then follow Facebook’s steps until your page is complete.

On Facebook, hit ‘Create’ to start creating a dedicated page for your podcast.

Ideally, use your podcast’s title as the name of the page (or as close as possible) so your audience can easily connect the two. Next, add artwork for your profile image and cover photo. Use imagery that relates to your podcast artwork and brand. You don’t need design skills or special tools to create awesome artwork. These tips will help.

Finally, make sure you fill out every field that makes sense on the About tab. This is where fans and new listeners will visit to learn more about your show. Show off your podcast’s voice here and include a link to your podcast’s website so users can easily subscribe to the show.

Step 2: Create A Content Calendar

The best way to garner and increase engagement on Facebook is to consistently post content. Establishing a content calendar is the best way to get organize and give yourself the best shot at regularly updating the page with fresh posts.

Your goal is to publish content that compels your audience to interact. On Facebook, likes, shares, and comments are worth gold. The more you get, the farther Facebook’s algorithm will spread your post. This means you can’t be 100% self-promotional. A majority of your posts should be content that encourages interaction so when you do post something promotional, everyone sees it.

To organize your Facebook posts, you’ll need a content calendar. Like your podcast content editorial calendar, your Facebook calendar maps out what you’ll publish over time so you always have something to post. If you publish to multiple social media sites, it’s smart to fold them all into the same calendar.

You can organize your content calendar any way you like. Some hosts like to give each day a theme. For instance, Mondays will be the day they post quotes, Tuesdays are for relevant industry articles and Wednesdays are video posts. Other hosts take a more organic approach by simply posting whatever they come across and weaving in their promotional content along the way.

The calendar you use to promote a podcast on Facebook can be as simple as a spreadsheet.

A content calendar using a simple spreadsheet.

Or try using a Trello board.

A content calendar using Trello.

Or a dedicated social media scheduling tool like SproutSocial, Hootsuite, CoSchedule, or Buffer.

A content calendar using SproutSocial.

If building social media engagement is a priority for your podcast, a social media scheduling tool to help create a pipeline of content that publishes on its own once you create it. It’s an efficient system that allows you to better diversify your post’s content and you can schedule all of your content at once. Here are some good options:

Step 3: Publish Quality Content

Like we said, in order to promote a podcast on Facebook, you can’t be entirely self-promotional. You want to share and create interesting content to get likes, shares, and comments. Aim for an 80%/20% split of non-promotional to promotional content.

According to Buffer, we like things on Facebook to show support, to affirm something about ourselves, to express empathy, and to get something in return. We share to define ourselves, to nourish relationships, to spread the word, to deliver value to others, and for self-fulfillment.

Whether you share someone else’s content or make it yourself, everything you post should attempt to check at least one of those boxes.

Create amazing imagery

Facebook is a highly visual platform and users are more likely to engage with aesthetically pleasing content. There are several ways to get custom artwork for your Facebook posts if graphic design isn’t in your wheelhouse. You can spend as little or as much money as you can afford. A few options include:

  • Work with a marketing and design agency. This is expensive, but they’ll make great content. This usually costs a monthly retainer.
  • Hire a freelance designer to make artwork at your direction. Could be expensive, depending on who you hire and how much work you request.
  • Purchase one-off projects from platforms like Freelance.com or Fiverr. Prices vary.
  • Learn to use Photoshop or Sketch. They cost about $100/year and you’ll need to spend some time learning how to use them. But once you get it down, this is a cost-effective way to spruce up your imagery.
  • Use basic design tools like Canva and Picmonkey. These are simple tools with more limited functionality than Photoshop. They’re perfect if your imagery is straight-forward and you don’t want to spend time mastering a design software.

Video posts are king

According to HubSpot, consumer prefer to consume video content from brands over other mediums.

Hubspot found content consumers prefer to see videos more than all other content forms.

As a host, you may be wondering how to create video assets from an audio-based product. Luckily, there are quite a few ways to repurpose podcast content for videos:

  • Take a video recording of your podcast sessions. This works especially well if you sit down with your guests in the same location. If you don’t sit with your guests, turn your web cameras on while you talk and take a screen recording of both your faces
  • Behind-the-scenes videos of you (and your team, if you have one) preparing an episode
  • Live videos of you discussing upcoming episodes

Examples of promotional Facebook posts

With a healthy dose of non-promotional posts filling your page, this is when you can start building out the remaining posts to directly talk about the podcast. Promotion takes many forms so the trick is to find out what your audience finds engaging. Here are some post ideas from our community:

  • Audio clips from the upcoming show
  • Tease the latest episode drop and link to the episode page on your website
  • A deep link into a podcast app where your fans can listen
  • Images with quotes from your show
  • Behind-the-scenes photos of you and your team
  • Photos from the recording session of you and your guest from the upcoming show

To inspire your content, let’s dive into some promotional content from some of the biggest podcasts with massive Facebook followings.

This post by This American Life uses a video to promote the story’s hook. It’s engaging, easy to consume, and makes you want to listen to more.

This American Life promotes their podcast using a short video clip.

The Dave Ramsey Show takes a video recording of all their episodes to promote a podcast on Facebook. In some cases, they publish the entire episode on Facebook.

The Dave Ramsey Show posts full length videos of their podcast recordings.

The Armchair Expert with Dax Shepard takes simple photos of the host and guest with some compelling copy.

Armchair Expert uses photos of their guests to promote the podcast.

Rachel Hollis promotes the Rise Together podcast by focusing on her guests. She uses a simple, easy to repeat image template.

Rachel Hollis uses the same template across all her posts for a consistent look.

Planet Money uses a simple, but effective approach. They link to the page where you can listen to the episode using a unique featured image for each post to grab attention.

Planet Money invests in unique artwork to promote their podcast.

How Did This Get Made? takes an interesting approach. They create custom movie posters for the movies they review and post the content a few days before the new episode is live. Since the podcast content isn’t available to streamline immediately, instead they’ve included an enticing pull quote reel users in.

How Did This Get Made? promotes their show using memorable quotes from the episode.

Step 4: Engage With Your Audience

If you want to promote a podcast on Facebook, you’ll have to spend some time engaging with your audience. It’s tempting to send a million posts into the void, but interacting with fans is the real value of social media.

There’s no easy way to do this. To engage with your audience, keep your notifications active and get social. Respond to their comments, thank them for their praise, and answer their questions.

If they know you’ll engage with their comments, they’ll leave more of them, which ultimately boosts your reach (the number of people who see your content).

Step 5: Join Facebook Groups

When it comes to using groups to promote a podcast on Facebook, you have two options.

One on hand, you can create your own Facebook group, invite members, and curate and guide the discussion. This method gives you the most control, but it also takes the most work and the most time since building a community isn’t easy.

Your other option is to join existing groups, participate, and promote your show when it becomes relevant to the conversation. A word of warning: as you join new Facebook communities, make sure you understand that group’s rules about self-promotion. Some do not permit you to link to your own content, except on dedicated posts.

Step 6: Purchase Facebook Ads

Once you’re happy with your Facebook content production, it’s time to look into paid ads.

There are two benefits to advertising on Facebook:

  • You can reach people who are interested in your podcast content. You don’t have to spend money advertising to people who don’t care.
  • Unlike Google ads, potential fans don’t already have to be searching for your content. Your ads can appear in their feed unrequested.

In order to promote a podcast on Facebook with Facebook ads, you’ll need to jump into the Facebook Ads Manager. If this is your first time buying Facebook ads, you’ll want to follow the prompts carefully. That includes the following steps:

  1. Choose an objective from the list of options.
  2. Define your target audience. This is a critical step because it hits the core of Facebook’s value – targeting the right people.
  3. Set a maximum budget for the campaign (in terms of daily and lifetime spend).
  4. Create your ad. You can use an existing post or make something entirely new. You can choose one of five formats: Carousel, single image, single video, slideshow, or canvas.
  5. Choose your placements (where the ad will display).
  6. Place your order.

Don’t be discouraged if you don’t get clicks right away. Ads require tweaking and optimizing over time to work well. It varies depending on your industry, but the average click-through rate of Facebook ads is less than one percent.  

Average Facebook CTRs based on industry.

7. Work With Influencers

A social media influencer is a person or brand with an existing, captive online audience that takes action based on the influencer’s recommendations.  

For example, when Oprah tweeted about her partnership with Weight Watchers, the company’s market value rose around $6 million per pound she lost. Oprah’s fans trust and believe what she says. She is an established, powerful influencer. During her Book of the Month Club, 59 of the 70 books she selected to promote and discuss made it to the bestseller list.

While you may not be able to get Oprah’s attention, there are plenty of social media influencers who will work with your podcast. Once you find the right ones, they’ll be able to:

  • Promote awareness for your podcast
  • Actively endorse your shows and sponsors
  • Drive conversions/increase downloads

Find your podcast’s social media influencers

A social media influencer can be anyone online with a following, such as product reviewers, bloggers, writers, industry experts, and your competitors (other podcasts).

Brainstorm keywords from your podcast’s niche. Then think of keywords that may be outside of your podcast, but within your core listener’s interest. For example, if you host a podcast about skiing, you’ll want “ski trails” and “ski gear,” but also “winter travel” and “hot chocolate.” 

Set up Google Alerts for these keywords to become aware of those who are creating content about your niche. If you’re looking for thought-leaders, search LinkedIn with these keywords.

Use the same keywords in BuzzSumo to find the most-shared content. Influencers should not only have a large audience of followers and subscribers, they must also have an active relationship with them. Don’t consider the number of followers as important as the number of shares or engagement each post received. 

Use BuzzSumo to find the top influencers for given keywords.

Your perfect social media influencer should…

  • Share a similar target audience.
  • Post topics that your podcast audience would like.
  • Actively engage with his/her followers.
  • Be available to promote your podcast (i.e. doesn’t already promote another one)

Make a list of potential influencers and explore their content. Pay attention to their schedule, how they typically promote content that’s not their own, and how they interact with their followers. 

Engage with your social media influencers

If you like what your potential influencers post, start engaging. Your goal is to create an organic relationship based on mutual interest. Try to provide value to your influencer by giving them content to share with their audience and asking for nothing in return. Get them to see your name often, but don’t become a nuisance in their life. 

Here are some ways to do that:

  • Actively read and share their content
  • Make genuine comments that add to or start conversations
  • Participate in their Twitter chats and other events
  • Link content that you think they’ll enjoy. 
  • Follow all of their social media profiles. 

Ask if they want to cross promote

Eventually you’ll need to send them a message about your intentions. Casually explain that you both target the same audience and your content would work well together. Explain that you want a mutually beneficial relationship of sharing each other’s content. You can offer guest appearances and interviews on your show, mentions, endorsements, and reviews for their sponsors, etc. Just make it worthwhile for your influencer to help you out and they will.

Moving forward, focus on building a relationship that’s a win for both parties. You should each explain your goals for content and how you can help each other. This will increase your results and provide more value to each party’s followers, which creates higher subscriber and engagement numbers.

Over time, build a network of influencers who work together. The right influencer partners can explode your exposure and help you tap into already built audiences. Provide them with images, photos, audio clips, and other assets to share on Facebook and other platforms.

Even though you’re marketing your podcast night and day, it doesn’t hurt to have someone with similar goals also pushing your content to their audience. This trusted word-of-mouth approach will pique the interests of potential listeners and drive engagement with your podcast.

Summary

Social media is a powerful tool to reach new listeners and engage your fans, but it takes time to build a following. If you hit a plateau, continue testing the types of content you’re posting and how you’re positioning the copy. Once you find a framework that garners engagement, try iterating on the concept to avoid post fatigue. Promoting a podcast on Facebook is a core pillar to a social media marketing so it’s worth the investment in refining your strategy.

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How to Add Your Podcast to Facebook

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Facebook is moving forward into the world of podcasting. With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news feed. Does this have some perks? You bet it does.

In this quick guide, I want to show you the simple steps necessary to get your podcast onto Facebook while also explaining how you can take advantage of this big change by the social media giant.

Why Should You Add Your Podcast to Your Facebook Page?

There are many reasons why having your podcast on Facebook is a great idea. First of all, it’s a new opportunity to reach your audience without having to do anything at all. Once it’s set up, you can let it run and your Facebook followers that might not have iTunes will be able to enjoy your podcast as well. 

Here are some of the other reasons to create a Facebook podcast page:

Reach a Wider Audience

You can never be in too many places, as long as you can manage it while you’re there. The more people you can reach, the more money you’ll make. While this is generally true, the new Facebook podcast features provide more than just a wider audience. 

Having your podcast on Facebook allows you to take it beyond an audio experience. You can engage with your audience, talk with them, ask them questions, and piggyback off the success of your podcast to create new content in new places. Facebook is simply one more place you can go to reach your target audience. 

Try Out New Features

Facebook is also rolling out a new suite of audio creation tools for its podcast feature. They’ve invested in technology like text-to-speech, voice morphing, and a backend audio creation tool to make it more enjoyable for creators. You can do all of this directly from the Facebook app without the need for a third-party provider.

The platform also offers a sound collection feature that allows you to optimize and make changes to the audio so you can mix different tracks together, create voice effects, and add filters. I think the goal of Facebook might be to eventually have creators doing everything from front to back on Facebook. They see where the niche is going, and that there is a growing demand for it.

Twenty-eight percent of listeners prefer podcasts over any other type of audio content, and around 18 percent say they listen to podcasts more now than they did seven years ago. 

The chart above shows the percentage of people who have ever listened to a podcast year after year. It continues to grow and as the younger generation grows up, they’ll be more in tune with this type of technology and expect Facebook podcasts to be readily available everywhere they go. They’re not listening to radio and TV as much as the previous generations.

To sweeten the deal even more, Facebook added a “soundbites” feature which allows you to create short audio clips featuring your favorite parts of all your podcasts. You can cut out funny quotes, inspirational moments, or important pieces of history that you want to cherish and compile into a piece of content.

Live Audio Rooms

As I mentioned, one of the main reasons Facebook podcasts could be a powerful feature is the engagement factor. That’s the one area where podcasting lacks; you don’t usually engage with people unless it’s on another platform, using a different medium. When your podcast is on Facebook, you have a variety of ways to engage with your audience. One way is through the creation of Live Rooms in groups.

For example, let’s say you have a football podcast discussing the upcoming season. You can create a group to engage alongside your podcast. After the podcast, you can jump into the group, answer questions, talk, and engage with the community about your thoughts and comments.

Monetization Opportunities

Like everything else on Facebook, it’s a vessel for advertisers and an income stream for creators. There are multiple ways for creators to make money from their podcast, including donations, entry fees, audio creator funds, and subscriptions.

There is the potential to turn this into something similar to Patreon, which requires subscribers to pay a monthly fee to maintain access to a private community. Facebook podcasts appear to be much more than a feature, but rather an attempt to create a whole new experience on the platform for audio lovers. 

Steps to Add Your Podcast to Facebook

Now let’s talk about some of the actionable steps you can take to get your podcast on Facebook. If you already have a successful podcast, you might not need to take all of these steps, but for those of you without a big presence on Facebook, here’s what you’ll want to do. 

  1. Set Up Your Facebook Business Page

    The first thing you’ll do is set up a Facebook Business Page. It’s free and simple to do. You’ll log into Facebook, click the “create a page” button and go through the following steps: 

    1. Enter your desired page name
    2. Pick a category based on what type of content you create
    3. Fill out a description
    4. Click create page

  2. Complete Your Facebook Profile 

    Once you’ve filled out all the necessary information, you’ll want to do things like upload a banner photo, profile picture, and fill out the small details about what people can expect to learn or hear in your podcast. Make sure to optimize your business page so people can find you. 

    Remember that people can find you by searching on Facebook, so the basic principles of social media keyword research apply here. 

  3. Link Your Podcast to Facebook 

    You’ll need to use an RSS feed to add your podcast to Facebook. Once you’ve recorded episodes, use a podcast hosting service like BuzzSprout, PodBean, or others to host your podcast. They will give you an RSS feed to share across podcast directories, including Facebook.

    This allows other platforms to play the podcast such as Spotify or Facebook. It also allows you to share the podcast to other places such as a website or other social media accounts. The best part about this is that you only have to do it once. When you have everything set up, your new podcast episodes will automatically post to Facebook each time you upload a new one on iTunes. Follow these directions to link your podcast to Facebook.

Adding Your Podcast to Facebook Frequently Asked Questions

Which podcast channels can connect to Facebook? 

Currently only iTunes can connect with Facebook, but like I mentioned above, that’s okay as long as you’re using RSS feed because people on any platform will still be able to listen to your podcast. You’ll just have to use iTunes to connect it to Facebook. 

How do I know if I’m getting more views because my podcast is on Facebook? 

Facebook offers a complete suite of analytics with new features to help you identify how well your podcast is performing. You also have a variety of options to take your followers off the podcast and entertain them elsewhere, like in Facebook groups and messenger groups as well. 

Do you have to pay to put your podcast on Facebook? 

Not only is it free to put your podcast on Facebook, but they also provide a creator fund and new monetization options that make it profitable to add your podcast to Facebook. You’ll be able to collect a share of ad revenue while generating new income streams and providing content to your audience in a new and exciting location. 

Does having your podcast linked to your Facebook page make it easier to promote it on the platform as well? 

Only time will tell because this feature is still in the infancy stages. Long term, I think it will. Promoting yourself on social media is all about being consistent and creating content that provides value in some way to the audience, so even now it’s a great way to promote your podcast.  

Can you use Facebook Ads to promote your podcast? 

Facebook ads for podcasts aren’t something Facebook is discussing at this time, but I imagine they will provide a way for you to create an individualized ad that specifically targets podcast listeners in your niche. You can, however, use ads to promote your podcast’s Facebook page. This is a really new feature that hasn’t even reached most smaller creators at this point. We’ll have to wait and see! 

Facebook Podcast Conclusion

Creating a Facebook podcast is much simpler than you thought, right? It’s clear that Facebook is striving to become the only place you need to go for content, networking, business, and more. If you need help figuring out how you can make the most of your podcasting efforts, we can help. 

If you’re already a seasoned veteran in the realm of audio entertainment, perhaps migrating to Facebook might help you reach even more listeners? Podcasting continues to gain in popularity, especially as the younger generations age. It’s time to get on board or get left behind. 

Do you think Facebook podcasts are a powerful income stream moving forward?

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step-by-step instructions on how to start your audio show

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On the radio you have to listen to a program prepared by the presenters. At the same time, the time of the broadcast and the possibilities of the listener may not coincide. It's much easier with a podcast. You ride public transport, wash dishes or do other useful things and combine it with listening to an audio clip. In this case, you can always choose a topic of interest. But what if you try to create such content yourself? Let's figure out how to record a podcast and what to do with it next.

Decide on topics and dates

Making and recording podcasts is not as difficult as making videos for Youtube. Having decided on the topic that you understand, listen to audio competitors and make something of your own, much better.

Consider the format of the program:

  • monologue;
  • conversation of several people;
  • interviews;
  • narrative.

Select how often you want to record podcasts - 1-3 times a week, 5-6 times a month, or any other schedule.

Think of a title

Once you've decided on a topic, it's time to choose a title for your podcast. You need something catchy, easy to remember, attractive and talks about the theme of the audio clips. Having come up with just such a headline, make sure that another channel does not have it. To do this, type the phrase into a search engine.

Is a script needed? It is not necessary to think over each line, but the number and theme of the episodes should be planned in advance.

For example:

  • greeting;
  • a short introduction to the topic for those who are listening to you for the first time;
  • main theme;
  • answers to listeners' questions;
  • quotes and funny moments.

Podcasts: where to start

You need to decide what you need for a podcast. Everyone wants to listen to high-quality sound. Therefore, it is better to immediately refuse to record on an iPhone. Requires additional accessories to work.

What technique to choose

A beginner audio blogger can get by with a minimum of equipment:

  • USB microphone;
  • lavalier microphone;
  • microphone + mixing console.

All of these devices connect to a computer or smartphone. The mixing console can be replaced with an external sound card.

The last connection option allows you to use several microphones at once for the presenter, guests and, if necessary, musical instruments.

How to choose a microphone

Choosing a new microphone for an ordinary room is better dynamic. Capacitors are too sensitive. They are unsuitable for rooms without soundproofing. Each person whose voice will be heard on the podcast will need a separate microphone.

If using a sound card or recorder, you will need to purchase XLR microphones that do not connect directly to a PC.

What additional equipment is needed

You won't be able to launch podcasts without auxiliary tools. You will have to buy or rent the necessary equipment:

  • microphone stand, so as not to hold it in your hands and not create additional rustles;
  • windscreen to help avoid harsh "p", "t", "b" sounds;
  • cables with XLR connectors for connecting a microphone to a mixer;
  • sound card to help convert audio to digital format;
  • recorder capable of recording sound without a computer.

If the cost of new items seems disproportionately high, you can be content with used equipment.

You can learn more about the purpose and use of equipment for creating podcasts by enrolling in the media school https://tolyatti.videoforme.ru/tvschool.

What brands to look for when choosing equipment

It is better to buy accessories necessary for work from well-known manufacturers:

  • port studios choose from Tascam or Zoom;
  • external sound cards: Tascam, Roland, Steinberg, Native Instruments;
  • mixing consoles are produced by Behringer, Allen & Heath, Yamaha, Mackie, Soundcraft.

    • How to record a podcast on your phone

    If you are using a smartphone to record a podcast:

    1. Open the Recorder application.
    2. Set the Sound Quality settings to Lossless.
    3. Put a sock over the device to muffle plosives.
    4. Hold the phone as close to your mouth as possible after recording.

    You can use a wired headset by recording sound in a special program on your computer. Wireless accessories are not recommended.

    Room acoustics

    If the next episode of a podcast is recorded in a studio, there are all conditions for work. But aspiring audio bloggers will have to work from home. It is advisable to do this in a small room with upholstered furniture and books and closed windows. A dressing room is also suitable, where things will absorb sound reflections.

    It is undesirable to choose the kitchen for recording, as there will be extraneous noise from the refrigerator. If a booming echo radiates from the cotton around the room, it will not work to record a high-quality podcast under such conditions.

    How to prepare for the release of a podcast

    You don't have to worry about the quality of the recording in the studio - they have the necessary equipment and the conditions for sound absorption are met. A professional sound engineer will do everything right and give you a ready-made recording in your hands. The only negative is that you have to pay for the rent of the premises. Often, for a beginner, this is an unbearable fee, so you have to look for other options.

    Where to record a podcast

    Need to know how to make quality podcasts at home. The main task is to minimize voice reflection from surfaces. It is desirable that heavy curtains be lowered on the windows, and there is a carpet on the floor.

    If the room is too noisy, you can try to cover yourself with a blanket or use a special sound-absorbing curtain. Otherwise, the listener will have the impression that the announcer is speaking from a pipe.

    During operation, you need to use headphones to evaluate the sound quality as you record.

    If the guest is far away

    How to make your podcast in the form of an interview if the interlocutor is in another city? You can try to record a conversation on the phone, on Skype, using Zoom or Facebook. But in order to get a better sound, it is better for each of the participants to record their own track on a voice recorder, and then edit it.

    Podcast editing

    At this stage, the audio tracks are brought together, everything unnecessary is cut off, musical interruptions are added. There is an opportunity to correct something - remove long pauses and sighs, cut out reservations and parasitic words. If this is a narrative, it is allowed to add some atmospheric sounds to enhance emotions. In places where one voice is heard, it is enough to leave one track. Where several participants are talking or laughing, all tracks are left.

    The sound quality can be improved, but it is desirable that the recording be good initially. Some use a free editing program. But it is better to pay for a more user-friendly interface with many additional features.

    Where to get music for decoration

    If you are talking about the work of Michael Jackson, you can use a short passage as a quote. But the entire track of the artist is not allowed to be taken. Although, if you look at the stock, you can choose paid videos. You may also find free ones that are allowed to be used with certain reservations from the author. Under the same conditions, you can use various noises - the creak of an opening door, the sound of broken dishes, etc.

    At the beginning of the program, it is better to use a jingle - a short melodic intro. And the recording can be done with background music - this will mask the flaws in the sound track.

    What is a podcast trailer

    An audio trailer is required to familiarize listeners with the content of the podcast. It should be short, bright, with sound design and cuts of the most interesting moments from the recording. In this case, he will interest people and make them listen to your show to the end.

    What the cover should look like

    A beautiful picture on the cover will also attract the attention of a potential audience. The icon is usually shown small, so it should be missing small details. Each podcast app has its own cover requirements, so you should research them beforehand.

    Posting a podcast

    Now that you know how to create a podcast, you need to know how to get your channel online. First, you should upload it to the hosting, and then send it to the appropriate site.

    On your own website or blog

    It's a good idea to make a page with descriptions and links to all platforms where you can listen to your podcasts.

    Publication on popular sites

    After creating at least five podcasts, you should start featuring by applying to the main podcast sites - Apple Podcasts, Castbox, Yandex. In the first two cases, you will have to write in English. In the Pitch field, you need to briefly describe the essence of your channel.

    PodFM

    To post a podcast on this platform, just register on the site, go to the "Podcasts" section and select the "Add a podcast" option.

    Podster.FM

    On this platform, up to 10 GB is given to the blogger for free. The rest of the traffic should be paid in accordance with the selected tariff.

    RSS - how it works

    If you want to make a video podcast online, you have to use YouTube. There is no one specific platform for audio recording. It is allowed to post your work in different services - Apple Podcasts, Google Podcasts, Spotify, CastBox, Soundcloud, Yandex.Music, etc.

    This does not mean that you have to manually upload the podcast to each of them. It is enough to create an RSS feed, and new videos will automatically appear on the sites where you have registered.

    RSS is essentially a link that is updated regularly. You upload your podcasts to the server, and they automatically appear on platforms where the RSS feed is connected.

    It turns out that your audio file is not on the podcast site, there is only an RSS feed that takes listeners to your site. The main analytical indicator is the number of downloads of an audio program.

    How to make RSS

    There are several ways to create an RSS link:

    • register in a podcast service, upload files there and receive the generated RSS;
    • pay for paid hosting services for podcasts, post videos there, and the system itself will send the RSS feed to other podcast platforms;
    • create a blog for podcasts, and link the page to the Feedburner website using a Google account.

    How to upload a podcast to Apple Podcasts

    If you have an Apple account, you must go to iTunes Connect. Go to the "Podcasts" section by pasting the link to the RSS feed. If the podcast passes the approval, then other applications will automatically pull your RSS to themselves.

    How to get to Yandex.Music

    Only music videos are accepted on the site. Conversational content is not posted. Tracks must be recorded in a specific format. RSS feed and copyright observance are obligatory.

    How to know if your podcast is successful

    We already figured out , how to start to create podcasts. If you wish, you can organize a business on this. But to get monetization, you will have to use a lot of effort, since audio files are not as popular as videos. So you have to tune in to the expectation of a long result. In this case, you should actively use:

    • advertising integration;
    • accept donations from grateful listeners;
    • produce custom podcasts.

    If the first podcast has 500 downloads, and the second has 1,000 downloads, then this is a constant success.

    Podcast promotion

    To expand the audience that regularly listens to your podcasts, you will have to use the following methods:

    • post a link in the relevant communities;
    • distribute among friends in social networks with a request to repost;
    • place on the sites on a barter basis;
    • apply for podcast collections.

    Conclusion

    Now you know how to create your own podcast. You will have to stock up on the necessary equipment, develop a format, produce and edit a recording, place it on hosting and special platforms for podcasts. After that, it remains to promote the result of your hard work so that as many people as possible can listen to your audio clips.

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    How to run a successful podcast - step by step instructions

    Natalia Shpitula

    Updated by

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    1. Types of podcasts and marketing potential
    2. Getting ready to launch: equipment and market analysis
    3. Recording and publishing an episode: things to consider

    59 percent of people today spend more time on podcasts than on social media, and 66 percent more time than on TV. This audio format has evolved into one of the most relevant marketing tools that does not require a large budget. What you need to start a podcast, how to choose a profitable niche and start promoting a product, you will learn from the article.

    Types of podcasts and marketing potential

    A podcast is an audio streaming format on the Internet that can be listened to on audio streaming services (such as iTunes and Spotify) or websites. Each podcast is dedicated to a specific topic and can be released in the following formats:

    • monologue: one leader who shares knowledge, experience, answers questions;
    • interview: host interviews one or more guests;
    • two or more moderators: discussion of the topic from different points of view, discussions, exchange of experience.

    Unlike videos or texts, a podcast does not require visual involvement, which means that it is much easier to consume it. For several years, this format has become a trend in the market. As of March 2020, more than a third of American adults (104 million) listened to podcasts every month. Most often this happens on trips, during housework or in free time.

    Source - buzzsprout

    As popularity grows, so too does the marketing potential of a business. In 2019, 55.6 percent of listeners bought a product after learning about it from a podcast. Analysts predict that in 2021, total audio streaming ad revenue will exceed $1 billion.

    Getting Started: Hardware and Market Research

    The audio format is not expensive, but marketing research is as thorough as any other product launch. Compiled a checklist of tasks for the preparatory phase.

    Buy equipment

    1. Microphone. A high-quality USB microphone will do for starters. Pay attention to models that allow you to customize sound effects.

    Price range: $70 and up.

    2 . Headphones , better with noise dampening effect.

    Price range: $19 and up.

    3 . Software. You can record and edit podcasts using special programs, among which there are both free ones (Audacity, GarageBand) and paid ones (Adobe Audition).

    Price range: $0 to $53 per month.

    Find a niche

    Why are you creating a podcast? What will it be about? Why would they want to listen? These are the first questions to ask in order to decide on the topic and target audience. Your niche is at the intersection of personal hobbies and market demands:

    • Write a list of topics that interest you and about which you know more than others: read specialized publications, communicate with experts, or are an expert yourself.
    • Consider the potential of each topic. Explore forums, blogs, communities in social networks, see how wide the circle of potential listeners is. Find similar podcasts and analyze their popularity.
    • Study competitor strategies. Think about how you can stand out: narrow specialization, presentation method, exclusive information? On this difference you will build promotion.
    • Make a so-called avatar of the target audience, that is, an average portrait of the listener: age, place of residence, education, social status, lifestyle, habits, problems that he faces. This will help you choose the format of presentation and style of communication.
    Source - Stacy Tuschl

    Plan the length and frequency of releases

    There is no ideal length and frequency of publication - it all depends on the subject matter and the needs of the audience. An analysis of 10 million podcasts showed that the average length of each episode is 38 minutes 42 seconds. Here are some criteria to navigate:

    • Behavioral characteristics of the audience. According to statistics, 82.4 percent of respondents listen to podcasts for seven or more hours a week, 22.4 percent - more than three hours a day. Consider where people will consume content? Do they have time for long recordings?
    • Subject. How wide a scope did you choose? How often can you submit new information and find speakers?
    • Competitors. Plan a schedule that sets you apart from others. Do podcasters in your industry have in-depth two-hour episodes? Make half-hour episodes your advantage.

    Whatever schedule you have planned, stick to regularity: releasing records randomly, you risk losing viewers. Listen to their opinion to adjust the length of the episodes.

    Come up with a name

    The name of the podcast tells listeners what to expect when they hit the play button. Here are a few criteria for a name that will draw attention to the product:

    • short and clear: in simple terms it explains what it will be about;
    • contains keywords that people can use to find you;
    • emphasizes individuality: communicates specificity or difference from competitors;
    • is easy to pronounce: you'll be saying the name on episodes, so make sure it's easy to hear and easy to remember.

    Create a cover

    A cover is one of the first impressions of a podcast. It should be unique, attract attention and convey the character of the product.

    • Use no more than two colors and two fonts. Try to keep the shades contrasting, and the inscriptions legible.
    • Add a logo - the main brand symbol that will help you remember you. Not sure which emblem is right for you? Use Logaster's online generator to visualize all ideas and choose the best one.

    Create a podcast logo in two clicks!

    Enter a name and a professional designer will offer dozens of options

    • Keep it minimal so that your cover remains legible on any medium, including a mobile phone screen.
    • Observe technical requirements. Artwork for iTunes and Spotify should be square with an optimal size of 3000x3000 pixels in JPEG or PNG format.

    Prepare description

    Tell details about your product, keeping two factors in mind:

    • User interests. Intrigue, communicate value, show benefits, tell how you solve a problem the audience cares about.
    • Search engines. Spotify and iTunes algorithms rank descriptions by keywords, so you should use them in the text.

    Pick up the music

    Music tracks will be needed for the intro, end of episodes and breaks between sections in the middle. Remember that the music must be for legal use. Look for entries with a Creative Commons license:

    • Start with specialized free resources like Dig CCmixter.
    • If the choice does not suit you, more tracks can be found on paid services such as Wistia, Pond5.
    • Another option is to place an order with freelancers who specialize in writing tracks (Fiverr, Upwork and others).

    Recording and publishing the issue: things to consider

    You have decided on the theme, positioning and prepared the equipment: it's time to start preparing the first issue.

    Planning

    The podcast starts with writing the script. Plan ahead for each part of the release so that you can focus only on the conversation during recording:

    • Make a plan: outline the main points, arrange them in a logical sequence, consider smooth transitions between topics.
    • Write a detailed introduction to grab the attention of the listeners: introduce yourself, name the podcast, tell what it will be about.
    • If you are expecting a guest, prepare your interview questions and think about how you will introduce them.
    • Plan for recurring headings, such as "top industry news" or "audience questions."
    • Think over the final: sum up, thank guests or colleagues, announce the next releases.
    • Don't forget the call to action at the end: subscribe to the podcast, buy the product being promoted, review the episode on social media, and so on.

    Recording

    The advantage of a podcast is that it is not broadcast live, which means you can practice as much as you want by recording episodes and choosing the best one.

    • Choose a quiet place in the room and mute your phone to avoid background noise. Verify this by recording a few seconds of silence and listening to it.
    • Open the recording software, connect the microphone and set the sound settings. Try speaking into the microphone and make sure that the audio amplitude indicator does not fluctuate too much - otherwise the audio will have sharp volume drops.
    • Start with short clips and listen to them right away to make sure of the quality.

    Editing

    It is convenient to edit an audio track in the same program in which you recorded it. Combine episodes, add music, cut out pauses, bad phrases or repetitions. Stabilize the volume and remove background noises with the settings. Then go to the technical parameters that are needed for export and high-quality listening:

    • Select the bitrate, that is, the audio conversion settings. The higher this indicator, the better the sound quality, but the larger the file. 128 kbps is considered optimal.
    • Set LUFS - audio track volume level. Experts advise choosing 16 LUFS for stereo recordings and 19 for mono.
    • When finished editing, save the file in MP3 format.
    • Insert ID3 tags that contain additional information about the file and will be displayed on the screens during playback: the title of the podcast and episode.

    Publish

    You cannot download the podcast directly to iTunes or Spotify. To do this, you need to place the file on cloud hosting and create an RSS feed for it.

    One of the most popular cloud services for audio files is SoundCloud: upload the episode there, add a title and description, and include it in the RSS feed. Then copy the link to it, go to the service where you are going to publish the post, click "Add" and paste the link.

    Promotion

    To make your business successful, think about how to attract listeners and monetize the product. According to statistics, people learn about podcasts from such sources (in descending order of popularity): ads on another podcast; recommendations from friends; social networks or website; mobile app; recommendations from influencers. Try to use multiple channels:

    • Connect with other podcasters with a similar target audience and negotiate for cross-promotion.
    • Be active in thematic communities in social networks, but do not advertise openly. Communicate, demonstrate expertise, share experiences and occasionally mention your product.
    • Add a link to your project on the website, in your email signature, talk about it on social networks.

    Conclusion

    Hundreds of new podcasts hit the market every day, but despite the competition, creative ideas continue to resonate.

    Learn more