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How to build content for instagram


12 Tips For Creating Quality Instagram Content

Statistically speaking, you are unlikely to read every word of this article. Instead, you’ll probably take a few seconds to scroll through the content before glancing at Instagram, email, or at text messages. Today, the average internet user has an attention span of 8 seconds.

So, how can Instagram marketers create quality content that your target audience will engage with? The secret lies in understanding your audience, measuring their behavior, and finding novel ways to serve their preferences by creating unique and varied content.

Not only are our attention spans short, they are usually even shorter when we are browsing through social media. As Nir Eyal writes in his book Hooked: How to build habit-forming products, we engaging with social media platforms on a second-to-second basis. Here is how you can create content that followers will find compelling, even with their short attention spans.

1. UNDERSTAND YOUR AUDIENCE.

Without truly knowing your audience, there is little hope that you will be able to create compelling and high-quality Instagram content. To begin, start by interviewing members of your target audience. Understand how they use Instagram, what accounts they frequently follow, and what they are hoping to get out of using the social media platform.

Next, you’ll want to interview members of your target audience with regard to your product or service. What criteria are important for them when selecting a similar offering? How do you prefer to shop for this product or service? What are the most compelling value propositions for this target audience? Armed with this information, it will be much easier for you and your team to create compelling content.

 2. MEASURE PERFORMANCE.

The fastest way to creating compelling content is by measuring what content does and does not resonate with the target audience. By using the best Instagram analytics tool like SocialFox, you’ll be able to track key metrics like follower engagement, follower growth, hashtag performance, among other things.

SocialFox tells you when it is best to post content in order to reach the largest audience possible. This data-point alone, can ensure that content performs better, without even changing the type of content you post.

 3. MIX MEDIUMS AND CONTENT TYPES.

Remember, the attention span of the average Instagram user is shorter than a goldfish (8 seconds vs 12 seconds). In order to attract attention from the target audience, it is important that you mix mediums.

Take Netflix as an example of an Instagram account that mixes mediums very well. In the first instance, a social media manager posted a surreal image promoting an upcoming Lady Gaga documentary.

Just days later, a social media manager posted a short funny video, featuring Dave Chappell and Chris Rock.

By varying content mediums, Netflix is able to appeal to a wide variety of prospective customers, and is able to keep followers consistently engaged thanks to novel content forms.

 4.  CREATE A COMPELLING INSTAGRAM CAPTION.

Instagram captions aren’t a place to stuff hashtags in the hopes that it will increase reach. Instead, captions should be used to tell a compelling and complimentary story that serves your brands end-goal. Creating a compelling caption will take trial and error. Monitoring Instagram analytics can also help you to improve your captions if you are able to identify patterns related to different caption formats and post engagement or reach.

While it isn’t necessary to write lengthy captions, you should be sure to write something that is worth reading and that helps to advance your content narrative.

 5. EMBRACE USER GENERATED CONTENT.

User generated content (UGC) occurs when a customer organically creates content that is in reference to your brand, product or service. User generated content serves as a powerful customer endorsement that can encourage prospects to consider your brand more seriously. Additionally, user generated content provides Instagram marketers with creative new content to re-share via your account.

Using some sort of Instagram monitoring tool can help you scouring the platform for brand mentions. Investigate these mentions to learn if they are associated with UGC that you can share on your own account. In most cases, followers appreciate high-quality examples of UGC, because they feel it is authentic.

 6. INCLUDE A RELATED CALL TO ACTION.

For marketers, Instagram content should serve a double purpose. First, content should expand brand reach while engaging existing followers. Second, content should serve as an impetuous for followers to further engage with your brand via other mediums.

Instagram can be a gateway into a deeper relationship with prospects and customers, but in order to drive followers to take the next step, you must create compelling “calls to action.” Usually, a good call to action can be placed in an Instagram caption. Calls to action should be relevant to the content being shared, and usually ask followers to visit a brand’s website.

In the example above, Nike uses a good, and contextual, call to action to encourage followers to visit the Nike store

7. ANALYZE COMPETITOR SUCCESSES AND FAILURES.

SocialFox, our Instagram analytics platform, allows you to see how competitors are faring on the platform. Careful competitive analysis can highlight strategies that are effective in connecting with your target audience. This can help you to create a similar strategy to begin engaging with new and existing followers in a more effective way.

Alternatively, monitoring the failures of competitors on Instagram can help you to avoid similar mistakes – again making it easier and faster for you to engage with the right people.

8. TRY INSTAGRAM STORIES.

Instagram Stories are one of the fastest growing components of the platform. So much so, that Stories now has more users than Snapchat. Consider creating regular Instagram Stories, especially if your target audience is those in their teens and twenties.

Good Instagram Stories often include behind the scenes content that allows followers to access aspects of your brand that they might not otherwise see.

9. USE ADS TO AMPLIFY IMPORTANT MESSAGES.

When Apple recently launched the new iPhone X, the company invested in a series of compelling Instagram ads to amplify the new value propositions associated with the new phone. The ad, which is similar to this one, provided Apple with the ability to quickly amplify their message, without needing to rely on organic Instagram content alone.

 10. ENGAGE WITH FOLLOWER COMMENTS.

Instagram uses engagement as a key metric for evaluating content appeal. In fact, creating content that engages many users is a good way to get on the Instagram Explore page. One way to encourage users to engage with content on a regular basis is to reply to follower comments regularly.

11. AVOID RECYCLING CONTENT FROM OTHER MEDIUMS.

Instagram is unlike Pinterest, Twitter, or Facebook. Often, the people using each platform is different, and if they are the same, many use different platforms to satisfy different goals. That means Instagram marketers should be wary of recycling content shared on other platforms, on Instagram.

Either followers will have seen this content on other platforms, lowering engagement, or the content will not be truly optimized to appeal to your Instagram target audience.

 12. COLLABORATE WITH AN INFLUENCER.

Over 90% of marketers who have an influencer marketing program believe it is effective. A great way for Instagram marketers to quickly build a larger and more engaged following is by partnering with an influencer. Identify the right influencer to partner with will require a good knowledge of the target audience, but once identified, an influencer can be a great asset in creating high-quality Instagram content.

CONCLUSION

Content is king. It powers our love or social media and can help brands to create larger and more engaged followings. To creating great Instagram content, you must first understand the target audience. Next, consider using an Instagram analytics tools to accelerate your understanding of what followers enjoy. Then be sure to create varied, and novel content that fits the goals of your brand.

Explore How to Plan and Create Content Consistently on Instagram

(Update on November 14, 2021 at 9:00AM PT: This blog post was published in 2019. For up-to-date information, please download our guide on how businesses can make the most of Instagram.)

Read this guide for tips on how you can create content consistently and build a brand for your business on Instagram.

Step 1: 4 tips to keep your look and voice consistent

Maintaining a consistent look and voice across your photos and videos is important to build your brand on Instagram. Keep your look and voice consistent with these 4 tips:

Feature color schemes you already have.

Take a closer look at the aesthetic you’ve already created for your business on and off Instagram. If you feature a specific color scheme in your physical products, logo, website or physical store, incorporate that palette throughout your posts.

Use a consistent color palette across photos and videos.

For example, take a look at how @blooms_france features pink hues through their grid. You can even use the eyedrop tool in stories to get colors that match your products.

Take photos and videos that have a consistent theme.

Think about how you can take photos or videos in a very distinct way, so that your community recognizes your posts right away. For instance, you can regularly post bird-eye shots or share before and after shots.

Keep a consistent tone when you speak to your community.

Whether it’s through captions, responses to comments, or Direct when messaging specific people in your community, maintain a consistent tone when speaking to people on Instagram.

Step 2: Plan your content calendar in 5 steps

Creating content consistently can feel challenging, especially if you are already busy running your business. Planning your posts and stories in advance with a content calendar can help with this.

Take a look at this sample content calendar that a restaurant created. Download a PDF version of a content calendar you can use here.

Here is how you can use the content calendar above:

In the content calendar above, identify overarching themes.

Think about the type of posts you want your business to share, like behind-the-scenes coverage or product shots. This way, you can remember to incorporate those themes through your photos and videos. For instance, @blooms_france likes to promote the theme of DIY, so they regularly create videos of DIY projects.

Determine the best visual format and type to convey your message.

Consider all your options — carousel posts to get people swiping through your photos and videos, stories to capture real-time moments, videos to grab people’s attention, and more — to make sure you get your message across.

Compose your captions ahead of sharing your content.

This way, you can just copy and paste the caption when the time comes to share your post or story. Don’t forget to include hashtags to reach more people.

Plan the dates.

Determine when you’re going to share posts or stories, depending on your business’ calendar. Don’t forget to also set a date for when you will have all the visuals ready. Make sure to also integrate any holidays that your community may be celebrating. @blooms_france, for instance, planned a series of posts for the Christmas season.

After creating your calendar, choose how you want to create photos and videos – throughout your day or in bulk.

You can shoot a specific number of photos or stories each day, carve time do it all at once, or both.

Step 3: Create a DIY photo studio

When Bloom’s customers receive their bouquets, they get tutorial videos on how to arrange their bouquets. Bloom’s creates these videos themselves. “We have a very small set up because we want to promote the DIY side of the business,” Bloom’s founder, Clement Roussel, said. “And we create the content ourselves every week, every day.”

Here are things that you can consider including at your in-home studio:

• A backdrop. You could use a piece of fabric or even just a piece of white paper to make the subject of your shot stand out.

• A light, like a ring light, or natural light from a window. Having ample lighting can enhance the quality of the photo.

• Props. Items that can complement your products in your photos and videos, such as a vase if you are taking photos of flowers.

• A reflector. Material for reflecting light onto a subject, like a piece of metal or fabric. Reflectors can be used to enhance the light on a subject. You can even create a reflector at home using aluminum foil on a piece of poster board.

• A camera. You can use your phone or even a DSLR camera.

• A tripod for your camera or phone. You can prop your phone up against a wall or buy a tripod to stabilize your photos.

How to create content for Instagram: what the famous brands are published by

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Content-marketing -Read 12 minutes

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Illustrations: Maria Maria Marikutsa

Elizabeth

in Zengram

In this article I will talk about what content is, why it is needed and how to create it on Instagram. In addition, I will analyze the accounts of the stars of this social network and reveal the secrets of their popularity.

Content is a relatively new word. It began to be used in the 90s, and now it has become popular thanks to social networks. The word "content" is borrowed from English and translated as "content". What this content consists of, read more ↓

Content:

1. Secrets of popular content
1.1. Create useful content
1.2. Diversify your content
1.3. Track the interests of the audience
1.4. Post content regularly
1. 5. Make quality content
2. Types of content
3. Review of popular bloggers' content
3.1. Content that reminds you that life is short
3.2. Content that reminds you that dreams come true
3.3. Content that makes us believe in something more
3.4. Content that reminds us that we are loved
3.5. Content about forgotten truths
3.6. Life-affirming content
3.7. Content that tells a compelling story
3.8. Content that motivates
3.9. Content that makes you smile
3.10. Content that makes you cry (from sadness or joy)
3.11. Content that reveals secrets
3.12. Surprising content
3.13. Content that makes you not give up
3.14. Content reminding that all people are one
3.15. Content reminding that there is something more
3.16. Content confirming our assumptions
3.17. Entertaining and educational content
3.18. Content that makes you look at ordinary things differently
4. Creating a content plan
Conclusion

Secrets of popular content

Any popular content on Instagram consists of three components:

  • 4;
  • entertainment;
  • personalization.

    • It is necessary to interact with the audience along these lines. A useful, interesting blog, imbued with the charisma and charm of the author, is always gaining popularity. To speed up the process of achieving popularity, use various methods to promote your profile.

    There are many such ways: official advertising on Instagram, advertising with bloggers, mass liking, mass following, sfs (“shout out for shout out” or “mention for mention”), automatic account promotion programs.

    In addition to the standard set of functions, our Zengram promotion service has a parser, analytics and instaspy. So if you do not have the desire and time to manually search for the target audience, then try the automatic one.

    First of all, you need to determine the subject of your channel: what will you write about, what will you show and what will you tell. Introduce your target audience for which your posts will be targeted. Decide what goals and objectives you will pursue when creating a blog. After that, you can start.

    Create useful content

    Any content on Instagram - informational, commercial, entertaining - should be presented in a blog format. Not a single user will be interested in an Instagram store that only publishes products with a price tag.

    Come up with a unique concept for your store, commercial company and blog around this concept. Along the way, beautifully and appropriately offer your products and services.

    Remember : bad profile content will backfire, it will annoy and distract from the commercial component. Post only useful, interesting content. There is nothing more powerful than useful content. On Instagram, it is easy to track the interest of the audience by likes and comments.

    Diversify your content

    Create content in three directions:

    • photos;
    • video;
    • texts.

    Use posts, stories, broadcasts for this. The more diverse the content, the higher the conversion. Associate content with the brand. Talk about the features of the product, service, share the history of creation, production technology, service features, make reviews and publish reviews.

    Track audience interests

    Identify your target audience and monitor their interests. This kind of tracking will help you write posts that are relevant to your followers. Thus, consumer interest in your brand will grow significantly. If you write for everyone, then you write for no one.

    Post content regularly

    No matter how "gold" content is, it will lose ranking if you post intermittently. Disappearing and appearing is not the best strategy for success. Create a content plan for the week, for the month and stick to it. Then Instagram will regard you as a decent blogger, evenly generating content, increase coverage of of your publications and engagement of .

    A blog forgotten by an author for a week will lose significant coverage. This means that your next posts will be seen by fewer users. Do not abandon your account, Instagram does not forgive this.

    Make quality content

    Keeping a popular blog is work. Good texts, edited photos, a thoughtful posting plan - all this takes time and effort. Therefore, blogging is worth it if you really love it, you have a soul for creating posts and communicating on social networks. Otherwise, you will quickly get tired of blogging, and you will quickly abandon your Instagram account.

    Content types

    There are six main types of content:

    Informational - tells, provides information (news).

    Entertaining - fun, distracting, light, meaningless content.

    Expert or educational content teaches.

    Selling . The purpose of such content is to sell a product or service.

    Custom or custom content is a personal blog format.

    Combined - combines several types of content.

    The most important thing to remember is that the content should be relevant to your target audience, be bright, noticeable and useful.

    Content review by popular bloggers

    Do you want your content to be successful with the audience? Follow bloggers who have already achieved success through personal content. Let's analyze the examples in more detail:

    Content that reminds that life is short

    The channel of the popular blogger Alvaro Rojas @wanderreds will remind each of us: we are not eternal, we need to have time to fulfill our dreams. Alvaro's goal is to travel around the world. He has already visited about 100 countries. And at the same time he manages to work from 9 to 17:

    Content that reminds you that dreams come true

    The channel of an ordinary girl from Cheboksary @enjoy.katie, who gained popularity thanks to the vines. Several thousand subscribers turned into 150 thousand. Her dream came true: she opened a women's clothing showroom:

    Content that makes us believe in something more

    The exciting @nasa account has 34 million followers. The main content is fascinating pictures and videos:

    Content that reminds us that we are loved

    The blog of the expert in love matters @milalevchuk. She has 1.7 million followers on her page. Mila Levchuk expertly talks about how to stop plowing, endure and start loving yourself and others:

    Content about forgotten truths

    Alena Storm's popular blog @alena_storm stands for animal rights. We do not often think about how our smaller brothers live. Alena's blog reminds people of simple truths: we are responsible for those we have tamed.

    Life-affirming content

    Sergey Kutovoy @sega_kutove coped with excess weight, learned to live with one leg (he lost his other leg in an accident) and found his love. He overcame life's trials despite everything he writes about on his blog. 406 thousand subscribers:

    Content that tells a fascinating story

    Blogger Sasha Zvereva @sashazvereva, an independent mother of three who moved to Los Angeles, shares her fascinating life story in her posts:

    Content that motivates
    Lilya

    9 liliya.nilova said goodbye to being overweight, having lost 90 kg, and created the Popartmarketing marketing school, where she teaches the tricks of social network marketing. Lilia publishes her photos before and after losing weight, and also writes motivational posts:

    Content that makes you smile

    Gusein Gasanov @gusein. gasanov is a popular blogger who makes funny vines. Why words? Just look and laugh, because laughter prolongs life.

    Content that makes you cry (from sadness or joy)

    Just look at this wonderful cat with an extra chromosome @meetmayacat. She easily and naturally charmed Instagram. Take a look at the number of followers she has:

    Content revealing secrets

    Igor Zuevich's blog @igorzuevich is read by everyone who is interested in promoting their Instagram page. There is a lot of useful information on the channel - Igor, as they say, “fires chips”:

    Surprising content

    The account of the makeup artist @tal_peleg, who draws amazing pictures on her face:

    Content that makes you not give up

    3

    Girl Yulia @ylifit defeated a spinal tumor and created the figure of her dreams. Julia shares her story and weight loss tips with subscribers:

    Content that reminds everyone that all people are one

    Winnie Harlow @winnieharlow is a girl with an unusual appearance. Her blog is proof that people with an unusual appearance have nothing to be ashamed of. Each person is unique, and humanity is one.

    Content to remind you there's more

    Deep ocean blog @brianskerry. Brian sees the wonders of the ocean with his own eyes, takes pictures and shares amazing content with his followers:

    Content that confirms our assumptions

    The @great_russian account is dedicated to the rules of the Russian language. Here you can find confirmation of what we were taught in school, as well as learn something new:

    Content that questions our assumptions

    The blog of the psychiatrist-psychotherapist @sona_land, which will challenge conventional beliefs. Is white really white and black really black? For the answer - to Sonya.

    Fun and educational content

    The @schreinerkate channel is dedicated to moms. The author shares with subscribers information on how to develop children in a fun way:

    Content that makes you look at familiar things differently

    look at the familiar from a different angle. Sonya fights for rights, and Varya is an eco-blogger exposing the beauty industry:

    Creating a content plan

    Let's summarize our review. Content on Instagram is divided into several types:

    Educational - consists of expert articles. Profiles with educational content are maintained by a person who understands a particular issue. The blog of a cosmetologist, endocrinologist, midwife, astrologer, psychologist always contains educational content that is useful to the audience.

    Commercial - all Instagram stores and companies that provide certain services are built on commercial content.

    Personal is content that consists of Instagram user's personal posts. In a personal profile, bloggers share their thoughts, stories about life, experiences and impressions. Such blogs belong to the Life style blog category.

    To create a content strategy, you need to follow a certain algorithm. Just a few steps - and the plan is in your pocket:

    1. Decide on the type of content. What is the soul for? What do you do better: entertain or teach? Are you the best at talking about yourself? Many people like to spy with one eye on the life of a neighbor. Can you sell? Sell ​​if you are the best at it, and the product is unique and you know how to present it!
    2. Create a structure. Commercial content - selling texts. Educational account - benefit under the slogan: "Learning is light." A personal account cannot do without your charisma and attractiveness.
    3. Emphasize what sets you apart for the better from other similar bloggers.
    4. Create a content plan for the next week.

    Conclusion

    Want to produce better content? Look for yourself! Express yourself in your texts and photos, listen to yourself and your audience.

    • Create useful and varied content with a unique concept. Posts, stories and live streams will increase conversions.
    • Define your target audience and observe their interests.
    • Don't abandon your Instagram account, post regularly to increase your reach and engagement.
    • Treat blogging like a job. Do not forget that you spend time and effort on processing photos and preparing texts.
    • And be sure to study (not equal to "copy") the accounts of your competitors. This way you can find new ideas for content and interaction with your blog readers.

    Be as bold as popular bloggers once did. Perhaps you will be lucky to catch a wave ;)

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    How to create content for Instagram

    To be successful on Instagram, you need to regularly fill your account with quality content. We understand on Pressfeed how to create content for Instagram, what ideas, services and programs to use.

    Rules for creating content

    The first thing to do is develop a content strategy for your account. Be sure to look at other Instagram profiles on topics that interest you to get inspired by examples.

    Structure of a successful post:

    • headline – catchy/memorable;
    • introduction - contains an important message;
    • main part – reveals the topic;
    • conclusion - ask a question or call to action.

    When writing a post for Instagram try to avoid being overly formal or boring. It is best to communicate in the language of your target audience, to interest it.

    If you do not have time or do not know how to write texts yourself, then order them from specialists. The easiest way to find them is on copywriting exchanges - Text.ru, Advego and others. The cost of the work depends on the volume of the post, the complexity of the topic and the experience of the author.

    Types of content on Instagram

    Content on Instagram can be of three types: informational, entertaining and selling. And each has its own function.

    The task of information content is to benefit the audience. It is recommended to write strictly about what you are really good at - this is the only way you can interest the public. You can talk about anything: about your achievements, hobbies, tourist trips, etc. Insert motivating quotes and witty sayings of great people into the texts - the audience loves it. If you have a business account, then demonstrate to subscribers that you are well versed in your field. Share with your audience everything that matters in your life.

    Entertainment content includes everything that will keep the audience entertained: polls, contests, pranks, as well as funny posts with memes and funny pictures to cheer up. Another win-win option is to share funny life stories.

    The task of selling content is to attract new customers with the help of promotions, discounts, sales and other sales offers, then sell them your product or service. It is important to convince potential buyers that they really need to purchase your product or service. Feel free to insert photos and reviews of those who have already made a purchase from you and were satisfied with it.

    I always have a rubricator at hand, where the headings are written (news, useful, interactive, etc.). I turn to him and, based on the latest published posts, I choose a rubric that has not been there for a long time. For example, for a long time there were no posts under the heading "Team"? So, I choose it and write about one of the employees.

    If the rubricator method does not help, then I open a cool calendar from SETTERS, where you can find significant and not very significant holidays and events that can be associated with the theme of a corporate account.

    If I can't find something suitable in the calendar that I can somehow adapt to myself, then I leave the office and walk around the office in search of inspiration and ideas for content. There is always something going on in the office, and you can write about it or make Stories. It is also very cool to save the comments that our employees write for the media. They can be taken as the basis of the posts.

    Features of visual design

    Instagram is, first of all, a picture, not text. Accounts with a thoughtful design look the most advantageous against the background of competitors: they attract attention faster. Here are some relevant ideas for maintaining an Instagram feed:

    Advertising no longer reaches the target audience?

    Tell the media about your product for free

    How it works

    1. A single color scheme

    The easiest way to make your account visually neat and attractive to the audience. The main thing is to choose colors so that they match the subject of the published content. For example, calm shades of gray and blue usually prevail in business accounts, in copyright accounts of creative people (artists, photographers, etc. ) dark saturated tones are quite acceptable, and Instagram profiles with confectionery or children's themes often use bright shades.

    2. The principle of "Chessboard"

    Also a fairly simple option for winning an account. There can be different ways of alternating images: dark and light photos, a photo and a picture with a quote, a color photo and a black and white image.

    3. Line principle

    When publishing, you must upload 3 photos at once in the same style. It is also important to think in advance which shades will prevail in the account (for example, only pastels or only bright ones) so that the visual component of the profile is as harmonious as possible.

    A more complicated version of the same concept is a line not horizontally, but vertically (in any of the profile photo columns) or diagonally (for example, alternate 3 photos and 1 picture with an inscription). However, in this case, you will have to more strictly adhere to the chosen color scheme and design option so that the profile grid is not lost.

    4. Minimalism

    It often happens that a lot of superfluous details predominate in photographs, and the whole profile looks like "mess". Focus on the essentials and don't overwhelm your audience with "visual noise".

    Guide "How any company can start publishing in the media"

    How to choose media, make friends with journalists and what to check in the text before sending.

    Watch for free

    The most advantageous (but also the most expensive) option for registering your account is to turn to professionals. If there is no desire or opportunity to pay for the services of specialists, you will have to be creative yourself. We note right away: searching for images through Yandex or Google search engines is not the best solution. It is better to use special resources:

    • Pinterest is one of the most popular sites for finding delicious images and illustrations on any topic. The main thing is to be careful with copyrights. Under each picture on the site its source is indicated. Do not be lazy to follow the link and find out who owns the image you like and whether it can be used for free.
    • Behance is a site for designers. Only high-level works fall into the “best” category. A rich collection of material will help anyone find a source for inspiration.
    • Dribble is another design site. The main difference from Behance is the ability to publish not a complete project, but only one image.
    • Freepik is a free photo stock with a large selection of good quality photos and design templates.
    • Free Images - you can find a lot of cool photos here too.
    • 101Freedownlands - a large selection of graphic templates.

    You can not just take and download ready-made images from the network - you should try to do something yourself, inspired by an interesting idea. True, here you can’t do without knowledge of photo processing programs. Ideally, of course, photoshop. But if you don’t know how to work in it, it doesn’t matter, there are many alternatives. For example, the Canva graphic editor is very popular, it does not require special skills to work. Mobile versions of popular programs are also well suited for online photo processing: you can quickly correct everything you need in the image and immediately publish it to the feed.

    I often use Canva for Instagram. You can upload your identity there, there is a photo bank (when you need to make covers or advertising posts), illustrate some publications for the blog, you can launch a team (designers and layout), make public presentations and store them there. I am glad that there is a large set of templates for Stories and posts. Intuitively everything is clear and simple. Not Photoshop, of course, but, nevertheless, great for creating visual content without a designer background.

    You can enhance your photo directly from your phone. The mobile version of Lightroom is suitable for those who like to work with light in the frame, just like VSCO.

    Learn more