How to grow as fashion bloggers vs Instagram fashion influencers

Growing on any platform takes time, consistency, a bit of strategy and a clear vision of where you want to take it.

If you want to be a fashion blogger

For those of you wanting to become fashion bloggers, as in have a website where you post your outfit pictures and make money off of it, then have a look at this ultimate guide on how to start a blog for beginners.

There is a lot that goes into growing a blog, which is exactly why I created the Blogging Secrets course to help you get there faster.But it is key that you create searchable content on your blog, content that has a chance of growing fast on Pinterest or that will rank in Google search. 

For fashion blog posts, I highly recommend going for listicles and how to posts. For example: 7 Ways to Style Black Jeans or How to Style a White Shirt.

If you want to be an Instagram fashion influencer

If what you’re aiming for is growing your Instagram platform, I highly recommend creating a mix of feed outfit photos and styling reels to grow your audience.

Learn to spot trending audio and create your reels around those.

Be consistent in your posting and you will see results if you keep at it. We dive into a lot more details in the Insta Glow Up Kit.

How to monetise as a fashion influencer

The two main ways for fashion influencers to monetise their platform are: brand deals and affiliate links.

Brand deals means you get brands to either send you clothes for free or you get the gifted clothes and get paid a set rate for your content.

This way of monetising can be very lucrative the more you grow your account.

Affiliate marketing

Here is how affiliate marketing works.

You post outfits on your Instagram. You link to each item in your outfit and you add your affiliate links for each of them.

You do need to join affiliate programs for the different brands you want to promote in your outfits.

When someone clicks on that link and they purchase the item, you get a commission from it. Sometimes it’s a really tiny commission, but it adds up.

The more of an audience you have, the more people buy and obviously the higher of a commission you will get at the end of the month. 

This is actually where RewardStyle or LiketoKnow.It comes in handy, because it’s a platform exactly for these affiliate links and they have a whole wide range of stores there. They have shops like H&M, ASOS, Nordstrom etc.

They are partnered with the most popular ones, so I like to use it because I find all of the brands that I need in one place.

How to stay motivated and consistent

The one thing I think is the hardest for fashion influencers when they’re just getting started is to stay motivated and consistent enough to see results. And this applies for any sort of niche, not just the fashion one.

How do you keep going even it seems like it’s not going anywhere? 

It’s really hard in the beginning, because you’re not getting traction, you’re not getting a lot of views or follows yet.

You feel like you’re putting a lot of effort into your content, but you’re not getting any results back. That’s the hardest part and that’s where most people will quit before they even make it. 

I wanted to share with you the bamboo tree analogy. 

I’m not sure if you’ve heard it before, this is something that I actually share with my students in my programs and courses. I actually read this in a book, but the bamboo tree actually grows for the first four years only underground.

So it only grows the roots for the first few years.

Then in the fifth year it grows overground and it skyrockets in that fifth year overground to huge heights. 

That’s exactly the same thing with growing an online business, whether that’s fashion influencing, a blog or whatever it may be for you.  That’s how it works.

For the first few months or even years, you’re putting in a lot of work underground, building that foundation and you’re not yet seeing the results. 

You have to believe in yourself and to believe that you can make this work. 

That’s the one thing that’s going to keep you going, because otherwise you’re just going to give up before it even surfaces above ground and you see any results. I think that’s a really powerful analogy and that’s something that I encourage my students to keep in mind.

You just need to keep going if you want to see results, that’s just how any business works. 

How to become a fashion blogger with no money

What to do if you want to become a fashion influencer, but don’t have a lot of money for clothes?

Obviously you’re going to need a few clothes to work with, which you probably already have in your wardrobe.

Because I’m sure if you’re kind of interested in fashion, you do have some clothes you can work with.

It doesn’t have to be fancy, it doesn’t have to be expensive and there are a few things you can do to work around until you grow your business and your budget to invest in your brand. 

Because once you start doing this fashion influencing thing and you start getting a few brand deals here and there, you start getting some affiliate commissions, then you can obviously start reinvesting more into your business as well. 
Here are 4 things you can do if you want to become a fashion influencer but don’t have money for clothes:

1. Reinvent your wardrobe, mix up pieces

The first thing that you can do is to simply remix your wardrobe. Go through your wardrobe and find new ways to style the pieces that you have.

Reinvent, get creative with what you have.

Having a minimalist closet and sharing really simple outfit combinations is actually really popular.

2. Thrifting or charity shops

The second thing you could do here if you don’t have a lot of money to spend on clothes is to go thrift shopping.  

Go into charity shops and find really good bargains that you can style in different ways. 

You might think “well I can’t monetise then, because it’s from a thrift store or charity shop then obviously I won’t have an affiliate link for it”. 

But what you can do, especially if you have really simple and basic pieces (not something that’s really unique), then you can find similar items and share the affiliate links to those. That’s perfectly fine.

Especially if it’s things like: how to style a simple white t-shirt, how to style straight leg jeans etc. It doesn’t have to be a specific brand and you can definitely link to similar items you find in your affiliate programs.

3. Take dressing-room mirror selfies

The third thing you can do if you need to get more content, but you don’t have a lot of clothing to work with is to go and take some selfies in the dressing room mirror. 

This is something that’s actually quite popular and quite fun to do. 

You could just go into the shop, get some clothes to try on, go back to the dressing room and take selfies of you wearing the clothes.  Maybe styling them in different ways. You can even take some reels of them.

Or post them on your Instagram stories and ask people to give you suggestions on which item to pick.

Here’s another thing people also do, which I actually haven’t done myself because it just feels like a lot of work to be honest – ha! 

But this is one thing fashion influencers often do.

Say you’re placing an order on H&M. You get more items than you would like to keep, try them all on, take outfit pictures or Instagram reels and then decide which ones you keep and which ones you return. 

So you can take pictures even with the items that you will return, because obviously you would try them on to see how they fit anyway. 

At the end of the day, it’s just about getting creative on how you can create more content even if you’re on a small budget.

How much does a fashion influencer make?

You’re not going to like the answer, but it really depends.

And not as much on the size of their following as you may think.

Fashion influencing can be very profitable, especially if you know how to monetise your content. A sponsored brand deal for a fashion influencer can range from a few hundred dollars to thousands of dollars.

It depends on the size of their audience, the engagement they have and also the type of deliverables they need to create.

How do I become a fashion influencer for clothing brands?

For brand deals, either they reach out to you (usually in you DMs or email) or you can pitch to them if you have a brand you would like to work with.

Of course, the more you grow your audience, the more brand deal opportunities you will have.

If you don’t know how to get brand deals, how to pitch to brands or how much to charge for sponsored posts, we cover all of this in the Insta Glow Up Kit.

How do bloggers afford their clothes?

A lot of bloggers get sent free clothing (gifted PR items) as they start growing, which helps them get more items for content.  

As you grow your fashion influencing business, you will get more discount codes you can use, free items for yourself and also work on paid campaigns with clothing brands. 

This helps you create more content without having to spend a ton of money yourself. Instead, you will be making money rather with your content.

That’s why fashion bloggers usually have quite a large wardrobe.

It doesn’t mean they bought themselves all the clothing you see. 

I do hope you found this post helpful on how to become a fashion influencer or blogger. Have you been dreaming of becoming a fashion influencer?

What’s stopping you?

Where are you at on your journey? Let’s chat in the comments below!

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How to become a fashion influencer in 2022

What is a fashion influencer?

First things first, what does it mean to be a fashion influencer in 2022? Simply put, it’s someone who creates fashion-related content and publishes it onto social media to attract new followers and engage their existing followers.

Some of this fashion-related content will be sponsored by brands, and some will be posted purely to provide free value and maintain a following.

Can I be a fashion influencer?

The truth is, anybody can be a fashion influencer on any platform if they’re willing to put in the work. It’s not just about taking a photo or video and posting it. It’s also about building a community that survives and thrives.

All you need is a passion for fashion and a free Instagram Creator account to get started. You can just use a Personal account but you won’t get the benefits of a Creator account. These include being able to tag brands in posts, use the Creator Studio Instagram dashboard for scheduling, and access detailed insights regarding your audience and post performance.

How to become a fashion influencer in 2022

Becoming a fashion influencer won’t happen overnight. That said, these tried-and-tested tips from the experts will get you there faster.

1. Know your niche

Firstly, It’s not enough just to specialize in fashion content nowadays, you need a USP to help you stand out from the crowd.

Anisha @fashionandfrappes says, “It’s important to have a niche within the general fashion scene.” This could be a personal style, like alternative fashion, or the types of brands you talk about, such as slow and sustainable.

Anisha also recommends staying away from advertising fast fashion: “You end up talking about the same brands as everyone else and lose individuality.” And it’s individuality that can be the difference between making or breaking it as an Instagram influencer.

Daniela @daniela.dkglowy agrees and adds: “There are two ways to succeed: be confident in your personal style, and be yourself.”

After all, people follow people. Having a connection with your audience and being relatable is just as significant as the content you post.

2. Know your audience

Speaking of posting on Instagram, be clear on who your content is going to be for before you begin to create it. Have an idea of the audience that you’re trying to target. This will help you to hone your message and the types of content you publish.

As you grow your followers, spend time interacting with them, gaining feedback, and understanding what content they like and dislike. Checking out your Instagram influencer Analytics on a regular basis can also be super handy.

For instance, if you’ve discovered that the majority of your followers are millennials, use language and references that you know they’ll appreciate in your audio and captions.

Likewise, if you’ve done a poll in your Stories and your audience has told you that they don’t like a particular trend, you can avoid posting about it in the future.

It’s all about pleasing your target audience and getting them to know, like and trust you so that you can draw in more followers and sponsors.

3. Keep up with the latest trends

Fashion is a fast-paced industry and you have to be able to keep up to nail it as an Instagram influencer.

Given that the digital fashion consumer loves fresh content, it may help to follow top fashion influencers across multiple platforms for inspiration. Look at their most popular posts to understand what’s working for them.

You don’t necessarily need to post about the latest fashion trends if this doesn’t relate to your niche. Just keep an eye out when it comes to what’s hot (like Reels) or not (like a specific brand with a PR disaster) to keep your Instagram metrics going in the right direction.

4. Create great content

Content is still king in the digital marketing world and Instagram is no exception.

Sure, one of the latest iPhones or Androids works well for capturing pictures or videos. However, if you’re serious about making a living out of your Instagram account, consider investing in a DSLR camera or microphone that will produce better-quality video or audio.

Similarly, there are some incredible editing apps that can be leveraged to help create excellent content across IGTV, Reels, Stories, and the grid—the most popular ones being:

• Adobe Lightroom
• VSCO
• InShot
• FaceTune
• Unfold
  

The biggest fashion influencers make the odd tweak or touch-up to their Instagram posts. Even so, Amy @the.style.mantra says that it’s vital to be authentic too: “Show the real you. Create and post content that you enjoy rather than what you think people want to see.”

Above all, it’s your Instagram account and you control what you do with it. Consider what your audience best responds to but don’t “sell out” for the likes. Otherwise, you’ll find it challenging to maintain a long-term business from being an influencer.

5. Publish content consistently

Heads up, the Instagram algorithm is like a baby—you have to feed it to keep it happy. When it’s not happy, it won’t show your content with as many of your followers, affecting your number of likes, comments, and saves.

That’s why it’s important to be consistent and post regularly. 

If you’re struggling with content ideas, Katie @trendytouristuk says there are plenty of places you can find inspiration: “I get ideas for my content from pretty much everywhere—high street stores, luxury fashion magazines, fellow fashion content creators on various social media platforms, people I see on the street. The list is endless!”

However, when you’re creating content all the time, it’s normal to have a mental block. Katie explains: “There is a certain amount of pressure that comes from having thousands of followers. Sometimes you feel like you have to post even if there’s nothing in particular that you want to post.”

Like many other Instagram content creators, Katie defines herself as a perfectionist—but times are changing. “Lately, it’s not about being perfect on social media. Audiences understand that perfection isn’t real and appreciate more authentic content. It’s actually more important to have consistent rather than perfect content nowadays.”

Amy @the.style.mantra adds that you can boost the success of every post even if you only have the capacity to post once a week. She recommends “finding optimal posting times based on when your followers are online and engaged.”

You can uncover all this information via Instagram Insights accessed from your profile. Once you’re clued up and have a posting frequency in place that works for your lifestyle (like once daily or three times weekly), you can start scheduling posts for easier management.

The Creator Studio for Facebook and Instagram users was launched in 2020. This is a handy dashboard where creators can manage their Facebook and Instagram accounts, as well as view crucial analytics. 

Other well-thought-of Instagram scheduling tools include:

• Later
• Planoly
• Hootsuite
• Tailwind
• Buffer

Alternatively, you can create content in advance and save it to your phone library or desktop before posting it as and when the mood feels right. It’s completely up to you.

6. Mix up your content

Gone are the days when you could just throw a photo on your grid and your engagement level would soar. Nowadays, the Instagram algorithm favors the accounts that use their most up-to-date features, such as Reels and the Link Sticker.  

New Instagram fashion influencers will need to test different features and kinds of content to see what provides the most traction.

Anisha @fashionandfrappes claims that posting Reels is helping her account to gain more followers than any other strategy at the moment. Amy @the.style.mantra is inclined to agree.

“Reels have the ability to reach a wider audience so use trending sounds and hashtags to get your content boosted.” Amy also suggests sticking with videos no longer than 10-15 seconds: “Longer Reels tend not to get as much engagement (from my experience!).”

What works for one fashion influencer on Instagram may not work for another, which is why you need to pay attention to (and focus on) what brings you success.

7. Show your face

Empathetic marketing is set to be huge in 2022. This involves putting yourself in the shoes of your target audience and talking to them in a way that’s relatable and makes them feel understood.

The most successful creators on Instagram are very personal with their audience. They get on Stories, they do Lives, they post Reels with voiceovers. Essentially, using your voice makes a video much more intimate and can build an emotional relationship with your followers, leading to enhanced loyalty and engagement.

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8. Build connections with other creators

Remember that Instagram is a community above all else. If you don’t show up for other users, they’re not going to show up for you.

In other words, you can’t expect your followers to keep liking and commenting on your posts if you don’t return the favor. One of our top tips for how to get more followers on Instagram is to nurture the ones you’ve already got. Answer your DMs, like their pictures, reply to comments, etc.

If your existing followers feel cared for, they won’t go anywhere. Actually, they will likely spread the word about how wonderful you are and this will allure new followers.

9. Don’t forget about the caption

Instagram is visual-based, meaning a lot of creators end up focusing on their photos and videos and leaving their captions as an afterthought.

Try not to do that. Your caption is an opportunity to add further value to every post. It should go hand in hand with the associated video or image.

You can also include hashtags in your captions to increase the chances of your posts getting seen via the Explore tab. The best influencer hashtags for 2021 were descriptive, niche-relevant, and had a smaller number of uses.

For example, a post that features a hashtag with millions of uses (like #fashioninfluencer) is less likely to be visible compared to a hashtag with tens of thousands of uses (like #casualoutfitideas). 

The fewer number of uses, the less competition there is—and the more chances that potential followers will find your account when they’re scrolling through each hashtag page.

Instagram also allows 30 influencer hashtags, so be sure to use all 30 for maximum reach.

10. Reach out to brands and PR agencies

Whether you’ve been an Instagram fashion influencer for two weeks or two years, you don’t have to wait for sponsorships to come to you. You can go looking for them.

Follow your favorite brands (or PR agencies that represent your favorite brands) and send them a DM. Not all brands check their DMs though. Therefore, if that doesn’t work, find the name of the PR manager on the company’s website or LinkedIn and approach them directly.

Either way, learning how to earn money on Instagram can be tricky. Daniela @daniela.dkglowy advises “not to be afraid of being picky with collaborations.”

Choose brands to work with that align with your niche and content. Stay true to yourself. And don’t accept less than you’re worth.

It may be tempting in the beginning to accept gifted opportunities or sponsorships with minimal monetary compensation. Having said that, this isn’t going to pay the bills, at the end of the day. Think about:

• How long it takes to produce a post
• How long it takes to edit a post
• The size of your audience
• The value of your post (are you tagging the brand and sending your followers straight to their profile? Will the post be up permanently? Is it one post or five?)
  

Then price each project accordingly.

Sure, it’s difficult to know where to start when coming up with sponsorship fees as a newbie. Katie @trendytouristuk suggests the following: “Social Bluebook and equivalent tools can be great for helping you to work out how much your content is worth, taking into account your follower number and engagement rate.”

Connecting with other creators is also useful. “I’m part of Facebook groups and Twitter communities exclusively for Instagram content creators”, Katie adds. “These are ideal for asking questions and gaining feedback on rates and collaborations.”

You can even find benchmark reports for creator earnings online to get a general idea.  

On a side note, keep in mind that too much sponsored content may turn off your followers and come across as inauthentic. This can then result in a loss of trust and followers - so try to find a healthy balance between paid and unpaid content. It may help to keep track of this by building a content plan through a project management app like CoSchedule or Trello.

11. Treat your account like a business

Lastly, if you’re a fashion influencer, you’re a small business owner. Therefore, an account that you’re making money from should be treated like any other business. One example of this in action is investing in Instagram insurance. 

According to the Federal Trade Commission, there was a huge increase in social media scams in 2021. More than 95,000 people lost money to social media-related fraud, which amounted to $770 million. 

Amy @the.style.mantra knows about this all too well. “I got hacked a couple of years ago,” she explains. 

“They changed my password and started posting images with links to dodgy sites—it was so stressful! I also know someone who was hacked and the hacker deleted their followers. Security breaches like this are such a concern when you work hard to grow a following and it can be taken away so quickly.” 

Protect your account against threats like hacking by setting up two-factor verification, using a password manager like 1Password, and getting Instagram insurance. A tailored insurance service like Notch can:

• Monitor and alert you to hacks
• Pay you every day to cover lost income due to a hack
• Assist in retrieving your account following a hack

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The takeaway

There are so many fashion influencers on Instagram these days that it can be difficult to find your competitive edge. Identify your niche and run with it, experimenting with several Instagram features and varieties of content to discover which perform the best.

Katie @trendytouristuk adds: “One thing I wish someone would have told me when I was getting started as a fashion influencer is that it doesn’t happen overnight. Most of the success stories you see on Instagram are the result of years of work nurturing accounts from scratch.”

In short, you get out of Instagram what you put into it. Users don’t just give anyone their follow. Once you know why you keep gaining followers and getting the current ones to stick around, continue to do more of the same.

Perseverance and consistency is the key to having a long, happy and flourishing career as an Instagram fashion influencer - so be patient, and have a long-term outlook!

5 useful tips from real fashion bloggers

If you're determined to become a fashion blogger (or at least you're thinking about it more and more every week), the first thing you should keep in mind is the competition. In the world of fashion blogs, it is not just great, but really huge. On the other hand, almost every fashion blogger who really enjoys doing it sooner or later finds his audience. Or is it each of those who follow certain rules? nine0003

The question is complex and controversial, but the editors of WhoWhatWear tried to answer it with the help of girls who know firsthand about fashion blogging. Blogger Amy Song (Song of Style Blog), plus-size blogger Gaby Fresh (gabifresh.com), and Ryna Penchanski, Blogger Specialist at Digital Brand Architects share five tips.

Contents

• 1 1. Ask yourself: "How will my blog be different from the rest?"
• 2 2. You must know exactly who your audience is (and engage with them) nine0012
• 3 3. Instagram is your new best friend
• 4 4. The main thing is quality content
• 5 5. Personality is always more interesting than images.

1. Ask yourself: "How will my blog be different from the rest?"

"If you're a blogger but just starting out, I suggest you ask yourself why," says Penchanski. "An important rule of fashion blogging is: never copy anyone. Come up with some good reasons why you decided to do this." nine0003

“It is very important for new bloggers to be different and stand out, and not do what the rest are doing and not focus on what is fashionable at the moment,” notes Amy Song.

2. You must know exactly who your audience is (and engage with them)

"The key to success is to remember why you blog and why people should follow you at all times," says Song.

“Never lose sight of the fact that, no matter how successful a blogger you become, those bloggers who have the most success are always interacting with the audience, studying their requests and needs,” explains Raina Penchanski. nine0003

3. Instagram is your new best friend

"If you're starting a blog today, the first thing you need to do is promote Instagram," says Penchanski. "Seriously, announcing posts on Instagram is the fastest way to make your name a brand."

“Honestly, blogs are dying out because Instagram is taking their place,” adds Gaby Fresh. “It’s especially true of style blogs, because it’s the most convenient platform for showing off my looks. Fortunately, I still get high traffic on my site, but the number of comments has dropped significantly because people mostly study and comment on my photos on Instagram. " nine0003

“Instagram is also a great way to discover new fashion blogs, look for like-minded people and draw fashion inspiration. Plus, for me personally, it’s also a more convenient means of interacting with the audience in terms of speed of response,” Song adds.

4. The main thing is quality content

“Content is everything. Regardless of which social network is the most popular at a given time, if you make unique content, you will always have readers,” says Penchansky. “When you first start blogging, focus on unique texts and pictures for 5-6 months. Brands will offer you collaborations, invitations will come one after another, but people come to you, first of all, to get your point of view. This is really important." nine0003

"There are several ingredients to success, but your blog needs to be really interesting. To take it to the next level, you need clear photos and coherent text. The content will speak for itself," adds Gabi Fresh.

5.

"There are many ways to take the perfect photo, but if you are a person and your clothes show that person, you will always be at your best," says Rayna Penchanski. nine0003

"Always stay true to yourself and don't chase money or fame," Song adds. "That's important to being a fashion blogger in the long run. If you love what you do, money will come and never be a problem."

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