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How to add shop feature on instagram


How to Set Up an Instagram Shop

Instagram Tips & Resources

By Jillian Warren

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Updated on June 13, 2022

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5 minute read

Instagram Shop is a major e-commerce tool. We're breaking down how to set up your own & drive sales 💸

Published January 25, 2021

With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile.

This makes it easier to sell on the app, and be discovered by potential customers too.

Ready to set up an Instagram Shop and start driving sales? Here’s everything you need to know.

What Is Instagram Shop?

Instagram Shop offers a way for businesses to showcase their product catalog and reach new customers on Instagram.

Brands can curate a list of shoppable products that are directly accessible through the “View Shop” button on their Instagram profile page.

But that’s not all. Brands with Instagram Shop can also be featured on the Instagram Shop tab — a shopping destination accessible from Instagram’s main navigation menu.

Instagram Shop is a streamlined way for users to discover shoppable products on Instagram, with the option to search by categories, see "Editors' Picks," and more.

By clicking on a suggested product, users can see more images that feature the product, pricing information, other products from the same retailer, and how to purchase.

Plus, for US-based brands with access to Instagram Checkout, shoppers can tap “Buy on Instagram” to purchase without even leaving Instagram.

TIP: Capitalize on your opportunities to drive sales by making the link in your Instagram bio shoppable too.

With Later's link in bio tool, Linkin.bio, you can create a clickable version of your Instagram feed and add it to the link in your bio.

And if you’re on a Later Growth or Advanced plan, you can connect your Shopify account to Linkin. bio and tag products directly on your page.

Ready to turn followers into customers with a shoppable Instagram feed? Start using Linkin.bio today!

How to Set Up an Instagram Shop

Setting up an Instagram Shop is easier than you might think. Here’s a step-by-step guide to help you get started.

Step #1: Check Your Eligibility

To get set up with Instagram Shop, your business needs to meet the following eligibility requirements:

  1. Your business is located in a supported market

  2. Your business has an eligible product

  3. Your business complies with Instagram’s merchant agreement and commerce policies

  4. Your business owns a website domain in which you intend to sell from

Step #2: Convert to a Business or Creator Account

Before you can set up an Instagram Shop, you’ll need to switch to a Business account. Follow these steps to convert your account.

Once you have a Business account, you can add in relevant business information, such as opening hours, business address, phone number and a link to your website.

Step #3: Connect to a Facebook Page

Next up, follow these steps to link your Instagram business account to a Facebook Page:

  1. Go to your business’s Instagram profile

  2. Select “Edit profile”.

  3. Under the “Public business information” section, select “Page”

  4. Choose a Facebook Page from your Pages that you’d like to connect.

  5. If you don’t have a Facebook Page, select “Create a new Facebook Page”.

NOTE: Facebook Page Shop is not required, only a Facebook Page.

Step #4: Upload Your Product Catalog

Instagram Shop requires you to have a product catalog, which is a list of all your products, inventory, and descriptions.

There are two ways to connect a product catalog to your Instagram business account:

  1. Catalogue Manager (The “do it yourself” method found within Facebook Business Manager)

  2. E-commerce Platform Partner (An integration through one of our certified e-commerce platform partners, such as Shopify or BigCommerce)

Step #5: Account Review

Once you’ve connected a product catalog to your Instagram, you will need to submit your account for review by following these steps:

  1. Go to your business’s Instagram profile and tap the menu icon

  2. Select “Settings”.

  3. Sign up for shopping

  4. Follow the steps to submit your account for review.

  5. Visit “Shopping” in your “Settings” at any time to check your status.

NOTE: Account reviews typically take a few days but sometimes can take longer.

Some businesses may be notified that additional information is necessary to prove ownership of your website domain. If you receive this notification, follow these steps to complete a domain verification process to submit your account for review.

Step #6: Turn On Shopping

Once your account is approved, you can turn on shopping features.

  1. Go to your business’s Instagram profile and tap the menu icon.

  2. Select “Settings”.

  3. Tap “Business” and then tap “Shopping”.

  4. Select the “product catalogue” that you want to connect to your account.

  5. Select “Done”.

NOTE: If you don’t see Shopping in your settings, your account is probably still under review or hasn’t been approved for Instagram Shopping.

Your Instagram Shop will automatically appear on your Instagram profile page.

PSA: You can add product tags when you schedule your posts in advance with Later! Join 4M+ marketers and sign up for a Later account today.

How to Sell on Instagram Shop

Once you’re set up Instagram Shop, a new “View Shop” button will appear on your business’s Instagram profile page.

From here, visitors will be able to browse your products, tap to find out more, and shop:

You will also be able to start tagging products in your feed posts, Instagram Stories, Reels, Guides, and Live broadcasts — opening up a ton of new e-commerce opportunities!

Setting up an Instagram Shop is a good first step when it comes to making sales for your business on Instagram.

However, setting up an Instagram Shop isn’t a guaranteed ticket to success — you also need to consider your content strategy.

Using a social media management tool for Instagram is one of the best ways to get ahead of your strategy, identify opportunities to make sales, and analyze your performance — all from one easy to use dashboard!

Ready to kickstart your Instagram strategy? Sign up to Later and start planning your content strategy in advance! Plus, you can now tag products from your Instagram Shop directly in Later.

About the Author

Jillian Warren

Jillian is Later's Editor. A go-to expert in social media strategy and content marketing, she has worked in both London and New York. Next up? Lisbon and Paris! You can reach out to her on Instagram here: @jillwrren.

Plan, schedule, and automatically publish your social media posts with Later.

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Nearly half of people say they use Instagram to shop, weekly.1

So, what is Instagram Shopping?

Instagram Shopping is a set of features that allow people to easily shop your brand’s photos and videos all across Instagram.

It all starts with your shop, your storefront on Instagram.

People can shop your products throughout Instagram.

How to set up Instagram Shopping:

Open your shop by completing the set-up process below in Commerce Manager.

1. Make sure selling on Instagram is right for your business.

  • Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
  • Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
  • Check to see if you are in a supported market.
  • Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
  • If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

  • Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
  • Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
  • Check to see if you are in a supported market.
  • Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
  • If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

2. Pick a tool to start the onboarding process.

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.

3. Fill out your shop details in Commerce Manager.

  • First, choose how you want your customers to complete their purchase by selecting a checkout method.
  • Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
  • Add products to your shop by connecting your existing product catalog or by creating a new one.
  • Finally, review your shop, then submit it to Instagram for review!

  • First, choose how you want your customers to complete their purchase by selecting a checkout method.
  • Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
  • Add products to your shop by connecting your existing product catalog or by creating a new one.
  • Finally, review your shop, then submit it to Instagram for review!

GET STARTED IN COMMERCE MANAGER

Get the most out of shopping on Instagram.

@instagramforbusiness

How to add a product catalog to Instagram, how to tag products

Elena
Sergeeva Targeted advertising specialist

According to Facebook Ads, 70% of users learn about new products from Instagram. To help sellers promote them, Instagram created the Instagram Shopping tool, which became available in Russia in March 2021. We will tell you why to connect this tool and how to set it up.

What is Instagram Shopping

Instagram Shopping is a tool that allows you to tag products in your posts and Stories. Instagram takes information about products from the catalog that the seller uploads.

The profile with the option enabled looks like this:

There is a bag icon on the photo, which means that if you open a post, goods will be marked in it. Source: COS

Several items can be noted in the photo. When clicking on shopping tags, users will see the price and description of the product, and will also be able to follow the link and place an order on the site. nine0007

In addition to prices and the products themselves, the user also sees additional information about them: in the description, you can specify the composition of the fabric, size, available colors, etc. The user can also view the item from different angles in the gallery or learn about other products of the online store All this without leaving Instagram.

To get to the catalog with goods, you need to click on the "View store" button. Inside the store, products can be grouped into thematic collections, such as new arrivals or gifts. nine0007

US residents can pay for items within the app using Facebook Pay. In other countries, including Russia, this option is not yet available: users follow the link on the product to an external site and pay for the order there.

Why include Instagram Shopping

  • The selling element is integrated into the content, which is convenient for both the buyer and the seller. The buyer does not need to switch between applications and communicate with the seller to select a product and find out its characteristics. And the seller can do without the same type of posts in the “follow the link in the description” format. nine0031
  • Sellers don't have to create multiple posts for different products: they can be placed on one photo. Adding products does not take much time, and you can mark them not only in posts, but also in Stories.
  • Also can be found in automatic recommendations in the "Shop" tab, which appeared for some users. You can keep up to date with the latest from your favorite brands.

Setting up Instagram Shopping: Getting Started

  1. Read the Facebook Ads Trade Agreement : it describes the requirements for goods, the responsibility of the parties, etc. For example, Facebook prohibits the sale of brand replicas and any products with copyright infringement, and in order for the system algorithms to work correctly, the advertiser must consent to the transfer of data from his site. Violation of the trading agreement can result in account suspension.
  2. Create an Instagram account - for business or for the author. You can't post items on your personal profile. How to set up a business account on Instagram, we tell in the instructions. nine0031
  3. Link your Instagram account to your Facebook business page . For more information on how to do this, we have described in the article. If you don't already have a business page, create a Facebook Business Manager account first, you'll need it to set up your store in Commerce Manager. With Business Manager, you can manage your Facebook and Instagram accounts and pages, and assign people who can work with them.
  4. Download product catalog . The new catalog is created in Facebook's Commerce Manager, a section within the social network where you can manage your inventory and sales. If you already have a catalog, you can add it using one of the partner platforms: OpenCart, WooCommerce, Shopify, etc. We will talk about this when we go through the setup. nine0031
In the catalog you can
  • Manage products: create them, edit the image, description, price and other important characteristics.
  • Combine products into collections to show customers exactly what they are interested in.
  • Give access to product management to other people or partner companies.
  • Set the country and language so that buyers see the correct information and the correct prices.

How to add products to Instagram through Commerce Manager

Log in to Commerce Manager, also found in your ad account.

The system prompts you to create a shop or catalog. The store is a single storefront for Instagram and Facebook, which is available to companies with physical goods. To promote products on Instagram, click Add Catalog. Choose the type of catalog depending on the subject of your business, e-commerce is suitable for online stores.

In the next step, you need to configure the parameters and method for loading products. From the drop-down list, select the advertising account to which the catalog will be linked. nine0007

You can create a catalog yourself - by uploading a spreadsheet or by connecting a pixel - or through integration with one of the partner platforms. In the second case, the goods will be loaded from an existing online store.

Click the "Create" button - the catalog is ready.

Important : the catalog must contain exact prices and information about the availability of each item. In addition, the rules for returning goods must also be indicated - on the store's website or in the Instagram account.

To proceed with product creation, select the desired catalog in Commerce Manager and then click Add Products.

Add products using one of the following methods:

  • Manually - this method involves filling out a form for each product and is suitable for companies with a small assortment.
  • Via a data feed (spreadsheet). You can download many products at once and set up regular updates. Files in CSV, TSV and XML (RSS/ATOM) formats are supported, as well as Google Sheets. nine0031
  • Automatically - through integration with one of the partner platforms. In this case, the goods will be loaded from the existing store.
  • Using the Facebook pixel. If you haven't installed the pixel yet, we recommend contacting the webmaster.

If you choose to download manually, a form will open. In it you need to add the name of the product, its description, images, link to the site and price. The system will tell you which data is not required.

After completing the form and uploading, the products will appear in your catalog. nine0007

How to create a collection with products

Inside the catalog, products can be grouped into collections: for example, by subject, season, upcoming holidays, etc. Collections help sellers to get to the user's interests more accurately, and users to quickly select goods.

You can create not only the standard collections, but also those that will attract more attention, such as "Top 10 coats" or "Gifts for best friends".

You can combine products into groups manually or using filters, for example, if there are a lot of products. nine0007

At the final stage, specify the name of the collection and click the "Create" button.

After creating a product catalog, you need to send an account for verification. The verification may take several days.

How to add products to Instagram

To add a catalog to Instagram, go to the "Settings" section in the application and select the "Company" tab.

Then click "Set up Instagram Shopping" and follow the prompts.

If the catalog passes the check, a "Purchases" section will appear in your Instagram account. Once your account is approved, turn on Instagram Shopping. To do this, in the "Purchases" section, select the product catalog that you want to connect, and click "Finish". nine0007

How to tag an item

To tag an item in a post, start posting as usual - add a photo and post text, and then follow these steps:

  1. Click Mark Items.
  2. Find the product you need and select it from the catalog.
  3. Click "Done" and share the post with your followers.

You can also mark the product in Stories. To do this:

  1. Select an image to publish and click on the sticker icon in the upper right corner of the screen. nine0031
  2. Select the product sticker and the desired product in the catalog.
  3. Tag a product with a sticker and share your story with your followers.

Up to 5 products can be tagged in one photo, up to 20 in total in the gallery. In Stories, a sticker is added to only one product, but you can change its color and text.

In conclusion

Instagram Shopping will increase sales and user engagement in your account. The product catalog can be used not only to familiarize subscribers with the assortment, but also to set up targeted advertising on Facebook and Instagram. nine0007

We especially recommend this tool for e-commerce: the user immediately sees the price and all information about the product. True, if a product or service involves preliminary communication with the client and a long transaction cycle, then the published price may scare the user away. Therefore, before using Instagram Shopping, consider whether the tool suits your product and the behavior of your target audience.

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How to connect Instagram Shopping | Manual

Since March 2022, Instagram has been banned in Russia. In other countries, all its features are still available.

Instagram Shopping allows users to buy directly from a photo or video in any section of the social network. At the same time, there are different opportunities in different countries. About all the nuances - in this article.

Instagram Shopping Features

When creating a store, you can choose a sales scheme. On the website, on Facebook, on Instagram or through private messages. There are limitations here.

Somewhere you can’t sell inside the application - only show tags, information about the product in the card, and then go to the site, from where you can already place an order.

In the US and a number of other countries, full functionality is available - placing an order directly in the application. It works on the basis of the Facebook Pay service. Companies decide for themselves whether to connect the checkout feature on Instagram or not. nine0007

If they decide not to connect, they will be able to transfer the user to the site, and use Instagram solely as a showcase. The company and bank account must be registered in the United States.

If you're temporarily in a country where Instagram Shopping isn't available (for example, while traveling), you may lose the ability to tag products. Restoring access takes up to 2 weeks.

How to connect Instagram Shopping

Consider a variant with limited functionality when sales go through the site. The feature is available on business accounts that are connected to a Facebook page.

MySklad already has integration with Instagram Shopping and Facebook — you can automatically upload products, current balances and prices to social networks, and add product links directly to posts.

Create a catalog on your page on the social network, and unload the goods, their modifications, photos, prices and balances from My Warehouse. The data is synchronized automatically - you can set the interval or start the update yourself at a convenient time. nine0007

A link to the main online store is attached to each product - the buyer follows it and places an order. Integration is available free of charge on all tariffs of MoegoSklad. You can set it up if your business account on the social network has the Instagram Shopping feature. See video instructions for more details.

How to set up Instagram Shopping

  1. Create and link a directory. Can be done using the Commerce Manager tool, a desktop platform for managing sales on Facebook and Instagram. The service helps to create a new catalog or connect an existing one, process orders, etc. To use product tags and stickers, select an e-commerce catalog. nine0031
  2. Connect Instagram Shopping in your profile settings and submit your account for verification. It usually takes several days. The verification status can be found at any time in the "Purchases" section in the settings. As soon as the account is approved, a notification will be sent from Instagram.

After that, you can create a post with a shopping feature. Up to five products can be added to a post with one image, and up to 20 products can be added to a post with multiple photos or videos. You can only add one product sticker per post in Stories. nine0007

Thus, you use Instagram Shopping as a storefront - a buyer on the social network will examine the product, but will go to the site to purchase.

Instagram Shopping Tags and other opportunities to promote

Instagram Shopping has a set of tools that make trading easier.

Collections of goods. You can collect products into groups by topic. At the same time, it is not necessary to make collections that are familiar to everyone, for example, “New Products” or “Hits of Sales”. Categories can be any and convenient for customers. You can create "10 Gifts for Grandma" or "All for the Holidays". nine0007

Product tags. Instagram Shopping Tags are special tags. The user clicks on them and gets to the page with information about the product. From there, he can go to the site and make a purchase. Thus, the number of clicks decreases, and the client does not postpone the purchase.

Advertising. You can set up ads with product tags. You can promote already existing publications with tagged products in the feed or popular, or create new ads in Ads Manager. nine0007

You can also create custom audiences for advertising: select groups of users who have performed a specific action. For example, those who viewed or saved the product. How to set up ads - we tell below.

You can attract new customers by creating new custom audiences or expanding old ones. Create a user group from both Facebook and Instagram. You can include more sources if you choose audience expansion. nine0007

For example, you can create a shopping custom audience that includes people from both Facebook and Instagram. You can also create a shopping custom audience based on multiple events. For example, based on the Add to Cart and View Product Details events.

For whom and for what niches Instagram Shopping is suitable

To understand which product is easier to promote on Instagram, you need to look at the portrait of the platform's audience. It's more of a female audience. Age category from 18 to 34 years. nine0007

Hence the assumption of which products will sell well on Instagram:

  • Things that reflect the lifestyle - clothes, jewelry, shoes, accessories, cosmetics, perfumes, sporting goods.
  • Trendy products that reflect the spirit of the times. It can be anything from a case for wireless headphones to masks and sanitizers.
  • Visually appealing products whose purchases are dictated by emotions. For example, decorative interior items or handmade. nine0031

The list can be supplemented with household appliances, car parts and pet products. We will talk about limitations in the next section.

The US was among the first to gain access to Instagram Shopping in 2018. And there, entrepreneurs can already draw conclusions about its effectiveness.

Magnolia Boutique women's clothing store owner Susan DelPriore told Big Commerce that after publishing 117 tagged posts, traffic from Instagram increased by 4% and revenue from the social network increased by 20%. She advised telling subscribers about the new feature in the feed and stories, as well as doing cross-promotion in other social networks. In addition, it is important to give instructions on how to place an order correctly. nine0007

John Lott, director of children's clothing store SpearmintLOVE, said that after 208 posts on Instagram Shopping, traffic from the social network increased by 12.61%, and revenue from Instagram increased by 8%. He also noted that it was important to tell subscribers about the new feature - the store published instructions in stories for two weeks.

Do not forget that in the USA the option of ordering and paying directly from the social network works.

What not to sell on Instagram

Instagram is owned by Facebook and is part of its advertising network. The same rules apply for paid publications of both sites.

For example, you cannot advertise and sell tobacco and tobacco products, as well as prescription drugs, drugs, and wiretapping devices.

We have put together in a table a list of all products that cannot be advertised on Instagram. Download and study it.

Fragment of table

Download Facebook and Instagram trading rules

How to manage the range of products in Instagram Shopping

On Instagram, just like on Facebook, you need to upload the products you are going to sell to a catalog. There are two ways to link a catalog to your social network account:

  • Via Commerce Manager. This is a do-it-yourself tool available in Facebook Business Manager.
  • Through a partner e-commerce platform. For example, Shopify or Big Commerce. nine0031

By the way, if you have a store on Shopify, you can connect it to the MyStorage service. This is how you add data on orders and counterparties from the platform for launching an online store to a single accounting system, where there is everything for online trading.

In My Warehouse, you can always see information about the balances that will be automatically uploaded to Shopify.

Try MySklad

With the catalog you can: nine0007

  • Add and manage product details. You can upload an image, write a description, set a price, change color or size. And also - add several positions at once and a link to the store's website.
  • Group ads. This is useful if you need to combine different posts with a common theme. For example, information about discounts and promotions.
  • Create selections for shops. To show customers all the products that may be of interest to them. nine0031
  • Assign permissions. Then other people or partner companies will be able to work with your catalog.
  • Download country and language information. This way, buyers will automatically see the correct information and prices for items in the ad or in the store.

Read also: 7 problems that prevent trading on the Internet

It is not necessary to create multiple directories. All product data can be stored in one. You can change information about a product in the catalog at any time. But it is important that it always contains accurate data on prices and availability of each item. nine0007

Also, the rules for returning goods and funds should be written either on your website or in the store's Instagram account: for example, in current stories or in a separate post.

Sometimes sellers do not indicate the cost of goods and call it only in private messages. But not everyone does this. For example, the NeBabushka yarn store does not hide prices, says its owner Natalya Maltseva. The ability to put a price tag directly on a photo in a post is convenient for her. nine0007

We have never closed prices. The price in the label in the post will not scare anyone away. And if this happens, then this is not a representative of our target audience.

Natalia Maltseva

shop owner "NeBabushka"

See also: How to tie big money: the success story of the Nebabushka yarn store

According to Natalia Maltseva, Instagram Shopping tools will help meet spontaneous demand: “Now it’s traditional for us — follow the link in the profile description. And the person is forced to either leave the post and follow this link, or enter the name of the site in the browser.” nine0007

But for some sellers, the main disadvantage of Instagram Shopping is precisely that live communication with the client is lost. Sellers say that sometimes with the “answered price in PM” format, a dialogue is started with the client, which ultimately leads to a sale. Indeed, in a live conversation, the seller can always offer an alternative or resell something else.

Firstly, you can use visual content to attract potential customers, and secondly, you can immediately get feedback. nine0007

“If you break Instagram down into elements, then there will be no unique tools for promotion in the social network,” says Ekaterina Pyankova, a target specialist at MoegoSklad.

Hashtags, targeting, bloggers, smart feed - all this is also available in other social networks. Taken together, the social network continues to be one of the best for business. There are probably almost no brands left that do not have an Instagram account.

Ekaterina Pyankova

targetologist of My Warehouse

The owner of the NeBabushka store believes that the secret of Instagram's effectiveness is that communities of people with the same interests are quickly formed there.

People come to see what's going on in the store. And through Instagram, we convey the atmosphere that residents of other cities and countries cannot feel when they come to the store. For them, this is a kind of window.

Sales in social networks are suitable for those who want to receive orders online and at the same time do not invest in the creation and promotion of an online store. Watch our tutorial to learn where your products will sell best, how to process orders, and how you can save money. nine0007

Get master class recording

Targeted advertising

There are three main ways to promote your store on Instagram:

  • targeted advertising,
  • advertising with bloggers,
  • advertising in thematic communities.

Ekaterina Pyankova considers target to be the most effective of them. This is an advertisement that is shown to an audience according to predetermined parameters: user behavior on the network, their age, interests and field of activity. nine0007

It is easier for those who use it to increase sales, because in this way the publication is most likely to be seen by those who are interested in buying. To run targeted advertising, all you need is a business account.

There are no fixed numbers on Instagram. Sometimes it's expensive and good, sometimes it's cheap and bad, sometimes it's expensive and bad, sometimes it's cheap and good. Any result is useful information for further work.

To run targeted ads, you need to set up a campaign in your Ads Manager dashboard. Through it, for example, you can run ads on: nine0007

  • people who "similar" to your customers in terms of age, occupation and hobbies;
  • all visitors to your page or site;
  • regular customers;
  • visitors who added items to their cart but did not purchase them.

Most stores stop at targeting or working with bloggers.

We review our products and engage bloggers to talk about our products. We didn’t work with targeting for a while, but now we have changed a specialist, and we will launch this type of advertising again. nine0007

Shopping ads and posts tagged with Instagram Shopping Tags

Instagram Shopping tools complement existing types of advertising. For example, you can promote posts with tagged products or create ads from scratch in Ads Manager.

Product tagged ad For a business that has been promoting their products on Instagram for a long time, the button to go to the site under the publication is a chance to increase sales even more.

The ability to place a link to buy under the post will significantly increase the conversion. nine0007

What hinders the promotion of goods

Since 2016, Instagram has had an algorithmic feed, so the time of publication of advertising posts does not affect their effectiveness in any way. But the cheating of subscribers, which is still sometimes used by both business and bloggers, will not lead to anything good. In the worst case, you can lose your account.

There are other difficulties that a business may face.

If you don’t have a constant influx of new subscribers, the number of outreaches decreases. Our task now is to ensure a constant influx of fresh subscribers. nine0007

“The audience has high requirements for brands. The account must comply with trends and actively adapt to new ones. And at the same time, there are high requirements for sincerity and openness,” explains Ekaterina Pyankova.

The influence of Instagram is based on visual imagery and on conveying emotions through text and video. If a person did not immediately respond to your offer, it is likely that in a second he will be distracted and fly away somewhere else. nine0007

For example, it’s not enough for a clothing brand to simply post a photo. The audience expects videos from production, promotions, contests, high-quality videos, user-generated content.

Learn more