How to add link instagram post

Can I Add A Link In My Instagram Post?

Instagram is a social media site known for allowing its users to post pictures and Stories. But, there’s another aspect to Instagram as well.

Many users run businesses and use the social media platform for marketing. To properly market a product, users must direct others to their web pages, YouTube channels, or other sites. But, how do you add a clickable URL to an Instagram Post?

This article will teach you how to add links to your Instagram post and help with some other tips.

How to Add a Link to an Instagram Post

Posting a link to an Instagram Post isn’t as easy as one would think. Instagram limits links to protect users from spam and scams. Unfortunately, this means we’ll have to use some workarounds to our Instagram posts to get users to click links.

Add a Link to Your Bio

If you’re set on a standard Instagram post, your best bet is to add a link to your Bio. Then, let people know to visit that link in the captions of your post.

  1. You can use the hashtag, “Link in Bio,” to highlight the text making it stand out more.
  2. Then, users can tap on your profile and click on the link.

The downsides to this method are plentiful. First, the user needs to see the Link in Bio text. Next, they need to click on your profile, and then click on the link. If you have multiple links, you’ll need a Link Tree, further complicating the process.

But, there are other ways to add links to posts on Instagram.

Add a Link

Another option for adding a link to your Instagram post is to create a link and post that in the captions. There are a few drawbacks to this method, too, because your followers will need to copy and paste the link into a browser. Those casually scrolling likely won’t take the steps necessary to visit your website.

But, with a great ad campaign, this method shortens the link making it easier for your followers. Here’s what to do:

  1. Open a web browser and create an account on the Bitly website.
  2. Choose a subscription plan. If you need less than 50 links per month, the Free plan will work fine.
  3. After setting up your account click
  4. Enter your URL into the second box from the top. Then, click Create.
  5. Now, you can copy your link into your Instagram captions.

If you have a short and simple link it’s probably best to use that instead. But, if you need to direct your followers to a longer URL, the Bitly link works better.

Create An Instagram Story

If you want the easiest solution, you’ll need to forego the Instagram Post altogether. Although a Story is only available to your viewers for 24 hours, you can add a clickable link without any workarounds. Here’s what to do:

  1. Open Instagram and tap on the Post option in the upper right corner.
  2. Tap on the Story option.
  3. Record or upload your Story. Then, tap the Sticker icon.
  4. Tap on the Link sticker.
  5. Insert your URL in the text box. Then, tap Done.
  6. Now, when you post your Story, users can tap the Sticker and go straight to your website.

If you want to keep your Story past 24 hours you can turn it into an Instagram Highlight. The Highlight will remain on your profile until you delete it.

Frequently Asked Questions

Instagram is an excellent place to market your goods and services. But, there are a lot of rules on the platform. This section will answer more of your questions about adding links to Instagram.

Why doesn’t Instagram allow clickable links?

As frustrating as it is, Instagram has a very good reason for limiting linking. Once upon a time, users could include links in captions and comments. However, this function was heavily abused with link spamming in comments and frequent hacking and misusing of profiles. Instagram has since taken a firm stance against excessive self-promotion.

Instagram reacted to the abuse of its platform by banning clickable links altogether.

What about companies that promise workarounds?

Some companies like and Link My Photos promise to get working links into posts or to fashion Instagram profile pages that can support multiple links.

However, these services cost money and are typically marketed to companies that want the capability to support regular self-promotion without always purchasing Instagram ads.

Fine, How Do I Advertise On Instagram?

If you are interested in creating a linked advertisement, go to Instagram’s advertising page. You can create Story ads, photo ads, video ads, carousel ads, or collection ads.

There are three ways you can purchase Instagram ads. You can just select the posts you want to promote and promote them. You can use the Facebook Ad manager, or you can use the Instagram Partners program to get help with your Instagram advertising.

Do you have any thoughts on posting clickable links on Instagram? If so, please leave a comment below.

5 Ways on How to Post a Link on Instagram

One of the rare things missing from Instagram is the option to share your links in captions. Yes, you cannot directly copy your website URL and insert it in an Instagram post in the form of a hyperlinked URL, but there are several ways to get around it.

But guess what? There are several ways that make it possible to add links to your favorite social platform.

Yes, using a link in bio tool is one of the popular options but in this article, we’ll show you all 5 simple ways to share links on Instagram, explained step-by-step.

In this article:


  • 1. How to add a link in Instagram Bio
  • 2. How to add a link to an Instagram post
  • 3. How to add a link to an Instagram Story
  • 4. How to share a link on IGTV
  • 5. How to add a link on your Instagram profile
  • To wrap up

If happened to all of us – you are scrolling through your Instagram feed, and when reading the caption to some cool post, you are asked to go to ‘link in bio’ for more detailed info.  

As you know, ‘Link in bio’ refers to the clickable URL that users can see on top of your Instagram profile, and when they click on the link, they will be taken straight to the desired website. This URL can be a product page, landing page, about us section, etc.

This is the simplest way of adding a link to your Instagram profile. 

Here is how you can do it:

  1.  Go to your Instagram account and tap ‘Edit Profile’
  2. Paste your desired link into the empty Website field
  3. Save the changes

As you can see, you are limited to placing just one link.

This is what the Feedlink link in bio tool by EmbedSocial is focused on solving. 

It is a simple feature that assembles your Instagram feed in one place and allows you to use a unique link for each of your feed photos. 

So, the next time someone clicks on your link in bio, they will land on this clickable version of your Instagram feed.

See how your Instagram feed turns out when converted to a web and mobile-optimized landing page:

https://feedlink. link/

For more detailed instructions, check out this video tutorial:

2. How to add a link to an Instagram post

There are several approaches if you want to share your link in an Instagram caption.

I will start with the free one.

Shorten your link

You can shorten your link with tools like Bitly, share it in your post caption, and hope that users will memorize the link and type it in their browsers. 

However, it is not likely that someone will actually bother to remember your link and type it all over again. 

Use Instagram Checkout and Product Tags

If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.

We created a detailed step-by-step guide on How to Use Instagram Checkout and Product Tags to Sell More, so make sure to check it out.

If you have an Instagram business profile, you can always pay for a sponsored post with linked call-to-action at the bottom of the post. 

These post ads will appear to your target range even to users who don’t follow you.

Pay for a link in captions

According to a patent application by Facebook, Instagram may charge you if you want to add links to your captions. The platform will detect a link within a caption and display a pop-up if you want to pay to make the link clickable. 

In the patent application, the price for activating links is $2, but the actual price will be known once this feature is officially rolled out.

3. How to add a link to an Instagram Story

Here are a few options you can consider for sharing links on your Instagram Story:

Add Link Sticker

This is the latest big Instagram update, that the platform finally allowed adding links to all users not just for users with 10,000+ followers (an option that previously was known as a ‘Swipe up’).

Here is how to add the Link Sticker:

  1. Tap on your profile photo and hold to add a story
  2. Take a photo or upload it from your phone gallery
  3. Tap on the top Sticker icon
  4. In the sticker menu, browse for the Link Sticker
  5. Select it
  6. Add the link and tap ‘Done’
  7. Place it on the story as other stickers and tap to change color

That’s it. The link will appear as a sticker overall and the viewers of the story can interact and click on it, to navigate to the link URL.

Support stickers

Recently, with physical stores no longer being an option, Instagram announced 3 types of Story stickers to help small business continue their business activities online. 

This way, business and creator accounts can include stickers in their Instagram stories like Order food, Gift card, and Donate that will navigate users to the place where they can order food delivery, donate or purchase a gift card.  

Feel free to check out our complete article on how your business can get the most of these Story stickers (step-by-step examples are included). 

Stories Ads

There is always an option to pay for Instagram Story ads.

To launch Stories ads, you should use Ads Manager.

But before you get started, think of the ad objective that aligns with your marketing goal, and then proceed to complete all the campaign details and select the ad placement.

If interested to try, here is the official step-by-step guide on how to get started with Instagram Story ads.

If you are an IGTV creator, you probably know that you can also share a link to your IGTV video description. 

The tricky part here is that your audience may not realize that there is a link until they tap to expand the description and discover the link.

However, you can easily re-use the IGTV video and make sure a much wider audience sees your efforts by posting the video on your Instagram Stories.

Here is how you can do that:

  1. Open your Instagram Story camera
  2. Tap on the top ‘link’ icon
  3. Choose an IGTV video
  4. Tap ‘Done’

This way, your IGTV video link will be displayed as a Swipe up link in your Instagram Story. 

Once clicked, your video will open. 

We created a complete guide on how you can start with IGTV, including steps to upload and share your videos.

Another way to share your links is to set up Instagram action buttons on your Instagram profile. They will show next to your Contact and Message tabs. 

This feature is accessible to all business profiles. So if you have one, you can select various CTA copies like Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons or support CTAs like Gift Cards, Order Food, and Donate options.

Next time a user clicks on a CTA button, they will be directed to the 3rd-party app you are integrated with to complete the purchase.

Please have in mind that you can use our free link in bio tool to navigate your followers where you want them to go for the same purpose.

To wrap up

I hope this tutorial helped you learn the best practices of using links on Instagram. 

Whatever method you choose, we believe it will drive you some traffic and improve your conversion rates. 

And if it happens to know some other way of sharing links on Insta, feel free to reach out to us, and we will be happy to add it to our list.

New Instagram link in bio tool. Sign up now, it’s free!

Create multiple links for your bios.

Easy setup · Cancel any time

Links in Instagram posts: a couple of useful tricks

Promoting your business on Instagram is hard to imagine without using links. This is especially true if you have an online store and you publish products on a separate site. It is also convenient for linking the photo network with other social networks. Let's talk about links in Instagram posts: why they are inactive in the comments, and how to get around this site restriction.


  • 1 How to leave an active link in a post?
  • 2 How to leave a working hyperlink in comments?
  • 3 Where can I place hyperlinks on Instagram?
  • 4 How to leave a link to someone else's Instagram profile on Instagram?
  • 5 Why do links in Instagram posts remain inactive?
  • 6 Conclusion
    • 6.1 Publication author
    • 6.2 editor

How to leave an active link in a post?

Is it even possible to insert links in Instagram posts so that they are active? No, this feature is not available on the social network. No matter how you try, this idea is unsuccessful. On the Internet they write that you can write an address using HTML, and it will work. Not really. If it was possible before, it is not now. Publishing won't help you spread the URL, no matter how you try to get around these restrictions. If you stumble across some wonderful ways on the Internet, no one, of course, prevents you from trying them, but nothing will work.

How to leave a working hyperlink in comments?

You can't add a hyperlink to a comment either. This section of the publication is essentially the same as the captions for the post. So they are subject to the same rules. The advantage of the signature is that the text of the publication always remains visible. But it is not possible to use this to distribute the site address.

Where can I place hyperlinks on Instagram?

Now a few words about where you can leave a URL at all. There are several parts of the Instagram profile where this can be done.

  1. The section "Website" about information about the page would be strange if there was no such field.
  2. Stories. This opportunity appeared not so long ago. Initially, it was only available to pages with a blue check mark next to the page name. But then this restriction was lifted and if your profile gained 10 thousand subscribers, you can use the function.

That's it, you won't be able to share the URL anywhere else. But the restriction is bypassed. For this, for example, the Linktree service is used. It helps to create a page where you can place all the links you want. It will take a couple of minutes, but thanks to this, you can, by adding a service to the "Website", expand the number of addresses almost indefinitely.

How to leave a link to someone else's Instagram profile on Instagram?

With references to other users, everything is much simpler. The answer to the question "How to make an active link to another person in the comments on Instagram?" there is. There are two ways.

  1. Create a mention by editing a post. Then an icon in the shape of a person will appear in the corner of the image, and when you click on the photo, you can see his nickname. By clicking on it, you can go to the profile.
  2. Mentioned with @. If the previous method is relevant only with your publications, this one will work just in the comments on any publication of any person.

Both of these methods are quite convenient - you do not need to search for a person's page, copy a username, and so on. Just enter the first letter and choose from the options. Everything will take just a minute. If you, of course, remember how the name of the user you want to mention begins.

Why do links in Instagram posts remain inactive?

If you've stumbled across this article, you've probably already tried adding a link to a post or in the comments. And you must have been surprised that it is not possible to paste an active URL. This is done with one simple goal - the fight against spammers. Indeed, if an active link in or under a post is not possible, why try to spread it in this way? People will be too lazy to first copy the address, then paste it into the browser. Of course, they can do it, but you have to get them very interested.

Also, of course, this restriction is introduced in order to minimize user advertising. After all, if everyone can leave such URLs, why would people buy targeted ones? Of course, it is better - you can not argue with this, the coverage will be many times greater. But still, the inability to insert a hyperlink definitely increases the need for targeting from the site, so this is quite an effective limitation.

There are also reasons why URLs inserted in seemingly correct places do not work. Let's dwell on them in more detail.

  1. You are still trying to insert the address in the wrong place. Only bio and stories, no other sections of the page you can use.
  2. You made a mistake with the spelling. Wrong letter or space that you forgot to remove, and the idea will fail.
  3. If you try to add a second address in the "Website" field, you will fail. There is room for only one link. Moreover, not for everyone - the Instagram administration can block an objectionable URL and your page along with it. In this case, it is worth clearing this field and waiting a week until your capabilities are restored. If this does not happen, contact technical support.


Links to sites in Instagram posts cannot be made active. This restriction is imposed for security reasons - you are protected from spammers. and to minimize user advertising. Agree, if you were the administrator of such a large social network, you would also like to minimize the advertising opportunities for users so that they purchase your targeted marketing services. But this can be worked around - use Linktree to distribute as many URLs as possible.

The best promotion service is here.

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Publication author

How to add a link to an Instagram post


It is hard to imagine promoting your business or making money on affiliate programs without using links. Active links allow you to connect Instagram with other social networks or advertise products from an online store. But clickable links are Instagram's weak link. In fact, you can insert just one active link in the profile header.

In today's article, you will learn how to bypass this limitation. We will look at all the ways to add links to posts.

Program for promotion on Instagram - SocialKit:

  • Collecting and filtering the target audience
  • Masslooking, massfollowing, massliking
  • Delayed posting of photos, videos and stories
  • Mailing in Direct, autoresponder

Registration >>>

How to add a link to an Instagram post: an overview of all methods

Write in text

The first option is the easiest: add a non-clickable link to the post. The disadvantage of this method is obvious.

The interested user will have to copy and then paste the URL into the address bar, which will negatively affect the conversion of leads and customers. But an inactive link can be inserted into each post.

Please note: mobile users do not have the ability to copy the text under the post. So, it is worth adding only short links that are easy to remember. If necessary, you can shorten the link through GOO.SU or another service.

Put on profile

Users with more than 10k followers can attach a clickable link to their story.

To do this, create a story, click on the link icon and paste the desired link into the field. Add other elements and publish the disappearing post.

If you have less than 10 thousand followers, write in the story or in the post "Follow the link in the profile." Add a clickable link to your account description.

By the way, you can insert a link to the site or to a specific article or broadcast in the header. Regularly update the clickable link in your profile description and let your followers know about it. Motivate them in your posts to go to the address you need.

Use a special service

You can use services to create multilinks. For example, the LNK.BIO platform. It will allow you to create a business card page with an unlimited number of active external links. These can be active links to websites, landing pages, social networks, instant messengers.

LNK.BIO has a free version. Its main disadvantage is random, not your branded URL. In addition, users of the free version cannot track links and access statistics. The price of using paid tariffs is from $1 per month.

Make a mention

In posts, you can add an active link to the user's page. To add a link to a user in a story, select the "Mention" sticker and enter a nickname. To bulk send via mentions, use the mass tag feature in stories in SocialKit.

To insert a mention in a normal post, enter the user's nickname followed by the @ sign. in front of him. For example, @likmua.

Creating a mention does not require searching for the name of the person you need - write its first letter and select an account from the suggested by the system. Also, you can use mentions when setting up auto-posting on Instagram - first, parse the list of users who need to be mentioned, and then add them to the SocialKit program from a text file.

Start advertisement

Business account holders can promote stories and posts. Official targeted advertising allows you to attract a new audience and attach links to redirect users.

To get the most out of it, redirect your audience to pages that are directly related to the topic of the post. Complement your post with an eye-catching visual and a relevant call to action.

How to insert a link in a promoted post: