How to add link in business instagram story
How to Add a Link to Your Instagram Story in 2022
Instagram Tips & Resources
By Jillian Warren
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Updated on October 25, 2021
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3 minute read
Instagram Stories links are now available to everyone – even accounts without 10K followers! Find out how to add links to stories now.
Published October 25, 2021
Following a major new update, all accounts (regardless of follower count) can now add links to Instagram Stories!
Previously, this feature was limited to accounts with over 10K followers.
Find out how to add links to Instagram Stories using the new link sticker below.
How to Post Links to Instagram Stories With the New Link Sticker (Without 10K Followers!)If you have a Business or Creator account on Instagram, you can now share links to any destination straight from your Instagram Stories – regardless of how many followers you have.
You can add links to your stories by using Instagram’s new clickable link sticker.
The new link sticker is much more visible, and can be added anywhere on a story. It also shows viewers the first part of the destination link (i.e. the domain), giving more transparency.
Here's how to add a link sticker on stories:
#1: Head to the Instagram Stories sticker tray and select the link sticker.
NOTE: If you don't have access to link stickers just yet, sit tight. Instagram only just made this announcement, so it may take a few days to see them in the lineup.
#2: Paste your link into the link field.
#3: Switch the text and color by tapping on the sticker.
It’s that easy!
PS: Did you know you can also add links to your Instagram feed posts with Later?
Linkin.bio by Later allows you to create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio.
It’s like a mini website, but for your Instagram account.
You can set up Linkin.bio right now for free – no trials or credit card needed!
How to Drive More Traffic from Instagram Stories with Link StickersIf you really want to drive traffic from stories, it’s important to add a clear call-to-action.
This could be a verbal call out, some on-screen text, an animated GIF, or all of the above.
Viewers could take a while to get used to the new link stickers, so prompting your followers to follow your links can really boost your clicks (and sales!).
ICYMI: You can visually plan and schedule your Instagram Stories in advance with Later. You’ll get all your assets, links, and copy delivered straight to the Later mobile app when it’s time to publish, so you can share a story in two taps!
About the Author
Jillian Warren
Jillian is Later's Editor. A go-to expert in social media strategy and content marketing, she has worked in both London and New York.
Next up? Lisbon and Paris! You can reach out to her on Instagram here: @jillwrren.
Plan, schedule, and automatically publish your social media posts with Later.
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© 2022 Later. All Rights Reserved.
How to Add a Link to an Instagram Story (and Customize It)
Want to add a link to your Instagram Story? We have good news and then better news. (And as a bonus, we have a sweet new Instagram Story hack!)
The good news is that even though Instagram has retired its swipe-up feature, you can still add links to Stories using Instagram link stickers.
The even better news is that the 10,000 follower minimum is officially over, when it comes to adding a link in your Story. In theory, EVERYONE has access to link stickers on Instagram now. (Learn more about the update here.)
Which leads us to the other good news: we have a simple hack to customize your link sticker so that it vibes with your brand and design. Read on for all the steps.
Wait, what was the Instagram swipe up feature?
What is the Instagram link sticker?
How to use the Instagram link sticker
Who can use the Instagram link sticker?
How to customize your Instagram link sticker design
Other ways to drive traffic to your website from Instagram
Get your free pack of 72 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.
Wait, what was the Instagram swipe up feature?
The Instagram swipe up feature helped brands and influencers reach their audiences and gain more followers by allowing them to add links directly to their Instagram Stories.
Viewers could swipe up on a Story or tap an arrow at the bottom of their screen to access a link without leaving the Instagram app or navigating all the way back to the bio to find that “link in bio.”
But in August 2021 Instagram announced it was retiring the swipe-up feature. Why?
There are a few theories. Perhaps Instagram has secret plans to make Stories move vertically like TikTok, rather than horizontally? The mystery remains unsolved. (Actually, Instagram did give its reasons, which we’ll get to in a second.)
Regardless, the end result is that now users can include links in their Instagram Stories by adding a link sticker, instead.
What is the Instagram link sticker?
The Instagram link sticker replaces the swipe up feature, letting users add an external link to an Instagram Story.
Story link stickers are the easiest way to drive traffic to external content and products on Instagram. You can also track link taps with Instagram analytics.
Instagram says that when it comes to links, the sticker has three major advantages over the swipe-up feature:
- Stickers are familiar and popular with users, who use them for music, questions, locations and polls, etc.
- Stickers allow more creative control over how a Story looks than swipe up links did.
- And most importantly, stickers allow viewers to engage with a Story, whereas the swipe-up feature didn’t allow replies or reactions.
Simply put: just like swipe-up before them, Instagram link stickers are an important tool for any Instagram business strategy.
How to use the Instagram link sticker
Instagram Stories only stay up for 24 hours, but adding a link to your Instagram Story is helpful for increasing your conversions, boosting organic engagement, and making it easier for your followers to access the content you want to share.
Source: Instagram
Here’s how to add a link sticker to your Instagram Story. (Spoiler: it’s the same as any sticker.)
- In the Instagram app, tap the plus sign
- Select Story (rather than Post, Reel, or Live).
- Create your Story using all the gorgeous media you have at your disposal.
- Tap the Sticker icon in the top row.
- Type in the URL
- Type in the sticker’s text or call to action (eg., Tap to read)
- Place the sticker on your Story
- Pinch to resize it
- Tap to shuffle through the available colour schemes (blue, black, white, beige, etc.)
- Then send to your Story, and you’re done!
It’ll look something like this:
Who can use the Instagram link sticker?
As of October 2021, everyone is supposed to have access to the link sticker in their Instagram Stories (not just accounts with more than 10,000 followers).
Of course, as always, a roll-out across a billion accounts takes time, and we’ve heard from many people (including our own social team at Hootsuite!) who still don’t have the sticker popping up in their accounts.
If this is the case for your account, all we can advise is to keep your Instagram app up to date and say a prayer. It’ll show up eventually.
And if you’re one of the lucky few who have contacts at Instagram HQ, maybe send those contacts a note?
How to customize your Instagram link sticker design
If you are finding that the Instagram link sticker isn’t living up to your brand’s aesthetic, you’ll be happy to know you can customize it even further in a few simple steps.
Watch the video below for a quick tutorial on how to customize your Instagram link sticker.
Here’s how to customize your Instagram Story link sticker design:
- Create your Instagram Story and add a link sticker just as you usually would
- Go to the design app of your choice
- Design a sticker that is on-brand, visually pleasing, with a clear CTA (eg.
, “Read more” or “Tap here!”) - Export it to your phone as a PNG file with a transparent background
- Go back to your Instagram Story draft, and add your custom sticker from your phone’s photo album or files
- Place the custom sticker directly over your link sticker
Voila! That’s it: you’ll have perfect aesthetic control over your Story, and people will still be able to tap through.
Pro Tip: Remember to track your Story metrics so you can optimize your click-through rate. If you aren’t getting as many taps as you want, make sure you have a clear call to action, and that you don’t overload one Instagram post with too much information.
Still stumped? Read our five other reasons that your Stories might be failing to convert.
Get your free pack of 72 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.
Get the templates now!
Other ways to drive traffic to your website from Instagram
Sharing links with your audience is useful whether your goals are relationship-building or converting.
If you don’t have access to the link sticker yet, here are some alternatives:
Link in bio
You’re probably doing this already, but you can add a call to action and a link in the bio section of your Instagram profile. Some IG users choose to put the one specific link they want in their bio or use link shortening tools for customization.
You can also use tools that allow you to host multiple links on one landing page (less updating your links, more conversions!). It’s called an Instagram link tree and it’s very easy to make.
Just remember to say “link in bio” in your caption when you post (we did an experiment, and don’t worry, it won’t hurt your engagement if you say it.)
Use your DMs
Post your Story and let your followers know that they can DM you for a direct link. It’s super easy for them, and a great way to build a relationship with your audience since it might feel even more personal when they receive the link directly from you.
Bonus Tip: Use the DM Me sticker: your followers can get in touch with you in one tap!
Create a poll
Share your content and then create a poll that asks people if they want to be sent the link.
All you have to do is check who said ‘yes’ to your poll and you can follow up with a link sent via direct message in the Instagram app.
Ready to start driving traffic to your website from Instagram? Use Hootsuite to schedule Stories, posts, and carousels, engage your audience, and analyze performance—alongside all your other social networks.
Get Started
Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.
Free 30-Day Trial
How to add a link to Instagram in Stories, posts and an account header
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Instagram doesn't really want users to leave the app for external sites. Therefore, you can’t just copy and paste the active link to the site into the post. She won't work. But you can add a link to Instagram Stories, to posts via IGTV, and to the header of your account.
Update 2021.
Now you can attach an active link in any account, even if you have less than 10,000 followers.
How to add a link to a website on Instagram
An active link on Instagram can be added in three ways:
- Link to Instagram Stories: through the “link” sticker directly to an external website by clicking (in 2021 even accounts with less than 10 000 subscribers).
- Attach a link to Instagram (in posts and Stories) via IGTV.
- Insert a link to Instagram in the header of the account.
How to add a link to Instagram Stories
Previously, you could only add an active link to Instagram Stories if you had more than 10,000 followers. Now in 2021 everyone can attach a link in Stories! It is done quickly through the "Link" sticker.
Make Instagram Stories or upload from the Gallery. Click the "Sticker" icon at the top.
Click the "Link" sticker.
Insert a link (from http/https).
You can click "Preview" to make sure that the link in Instagram will work as it should. Click "Add Link" on the top right. Publish Instagram Stories with the link inserted - click "Your Story" or "Close Friends"
By swiping up, you will see how many clicks were made to the site using your active link in Stories.
How to insert a link on Instagram in a post and Stories via IGTV
In IGTV, you can upload a video if it is longer than 1 minute. In the description of this video, you can insert an active link to an external site. That is, first, the subscriber from the Story or post will go to the full IGTV video, and then in the description for it, they will click on the link that you insert.
Uploading videos longer than 60 seconds on IGTV. To do this, we start uploading the video as usual in the post, click "Next" and select "Share as - Long video".
In the Description field, you can insert an active link to the site (with http/https).
Be sure to leave the "Publish Preview" slider on. So the video will get into your feed, and not just into the IGTV section.
Once uploaded, your followers will see the video post in their feed. They will need to click on “Watch IGTV Video” and from the post they will be taken to the full video. And there, by clicking on the name at the top, a description will open with an active link to an external site.
You can embed an IGTV video link in Stories, even if you have less than 10,000 subscribers. Click on the link icon at the top of Stories, select "IGTV Video" and then the desired video.
In the full video, you need to click on the title at the top and then the description will open. The link in this description will be clickable.
How to add a website link to the Instagram header
One active link can be added to the profile header of your Instagram account - both in a personal account and in a business.
In the header of your account, click "Edit Profile" or "Edit".
In the "Site" field, put the desired link (from http/https). Click "Done" at the top right.
That's it, an active link to the site has been added to your profile.
These are all ways to add a link to Instagram posts or attach it to Stories. Instagram is unlikely to make clickable links in posts without the need to dodge with IGTV, as it is simply unprofitable to take users away from the application. Therefore, swipe links in Instagram Stories are so far the only option for large accounts to redirect subscribers from their Instagram account to the site.
TOP-8 how to add a link to stories (9 life hacks + 5 mistakes)
With the help of a link you can increase the number of views in your profile and increase traffic and the number of purchases on other resources. And do not believe if you are told that you can only add it if you have N-th number of subscribers.
They blatantly lie to you. I will reveal eight ways to add a link to Instagram Stories.
If you have 10k subscribers
If you have such a number of subscribers, then you have access to the function of adding an external link from any resource.
Copy the address to the resource, go to instagram. Take a photo or add one you've already taken, then find the paperclip icon in the top bar. Once in the next window, click "website link", then paste it and click "done".
Create linkPrompt subscribers to swipe up to go. Use text or animation. Once the story is uploaded, followers will be able to take action. For example, a beauty salon can post the work schedule of masters in stories and transfer subscribers to an online recording service.
We strengthen the buttonIf there are no 10k subscribers
If there are not so many subscribers, then placing an active link in the Instagram story is also possible, and now we will analyze ways to do this.
Method 1. Mention
This method is suitable if you plan to tag a person or company account.
Go to the story, select suitable photos, videos or create new ones. Then click on the emoji icon in the top bar. In the window that opens, select a mention.
Select stickerThen enter the username, the profiles will appear under the line, select the one you need. Next, you will see a line with a profile link. You can change the color by clicking a few times on the mention and place it where it suits you.
Mark profileMethod 2. Link to post
In order to share a post with friends, you do not need to take screenshots and write instructions, you can simply add a link to the post in the story.
To do this, under the post you want to share, click on the airplane icon. Select "add post to story", design and publish.
Sending post A small trick: if you click on a post in the history before downloading, then it will be highlighted in a frame, click again and the frame will disappear.
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Method 3. Link to stories
You can post a story you've been tagged in and it will have a link to go back to the original account.
When a user mentions you in their story, you will receive a message about it in the direct. By opening this message, you can add this story to your profile.
Adding a storyNext, you can change the filter, sign the text, enlarge the story. To go to the address, you just need to click on the image a little longer, and a window for the transition will appear.
Active buttonMethod 4. Link as text
Of course, you can copy a link from any resource and paste it.
But I immediately warn you that it will not be clickable, that is, you won’t be able to click on it and go to the site. This method of placement is suitable if the address is short and easy to remember.
Copy the link, go to the story, select material from the gallery or create a new one and click "Aa", i.e. paste text. Then paste the link into the text input field.
Paste the addressAgain, if you want to highlight the link in a frame, click on it and choose a highlight color from the palette below.
FormattingInteresting. Do you want to shoot cool stories on your phone to increase your reach? Then I recommend taking a special course where you will learn how to shoot and edit original and professional videos in a few minutes. Click and watch -> Create engaging STORIES.
Method 5. Link to IGTV
Yes, videos in IGTV channels can also be linked in stories. You can place, for example, your videos in this way, increasing the number of views.
Select a video on the IGTV channel, it can be your channel or any other. Open it and click on the airplane icon. Then add the video to the story.
Add videoNow add your comments, stickers or emoji. Then the story can be published, after that, when you click on the video, a link will appear to open it.
Active buttonMethod 6. Link to the mask
Using masks in instagram diversifies your stories, and most importantly, if you post stories with your own mask, it will help promote your profile.
Go to story, select "normal mode". Then scroll to the end of the standard masks and subscription masks, select the magnifying glass icon with asterisks. You will be taken to the effects gallery. After that, click on Instagram. If you use your own mask, then just select it in the list of effects.
Mask search After you take a photo or record a video with a mask, add text or stickers - whatever you want, and publish.
A link to the mask will appear in the upper left corner under your name.
Method 7. Through Facebook
This method is already more complicated. If you use an advertising account on Facebook, then you have the opportunity to add a link to an ad through it. If you still need to start an office, then about this in another article. I will only talk about the topic: how to add a link to an ad in stories.
To do this, when setting up an advertisement, after selecting the goal, budget and key target audience, select the placement - Instagram.
Choosing a publication locationAfter that, check the box next to "Instagram Stories". You can also share the post on Facebook.
Adding history Next, you need to choose optimization and delivery based on your goal. For example, if the goal is traffic, then set the optimization to "Page views". And if the goal is likes, then "Impressions".
Next, select the image format: picture, video, slideshow, etc. You can also set the full screen mode to get more attention for your post.
Publication formatUpload the desired image, edit if necessary.
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Below, specify the destination - "website", insert the desired link and issue a call to action. Here you can also set the background colors in your future story.
Adding a linkTo see how the ad will look, click "Check", and if everything is fine, click "Publish".
Check publication
Related:
Advertising on Instagram Stories: step-by-step instructionsWhat else you need to know
There seems to be nothing to say about such a banal topic, but still I found a few points that you still have.
Life hacks
They are chips, tricks and recommendations... But seriously, here is a list of things that will help you make your link even more interesting and effective.
- Intrigue. Promise in stories that by swiping, users will receive exclusive content, discount promo codes, or the results of a contest held on your blog;
- Promotion. If you want to promote your site, then create a link with a utm-tag. So, through Google and Yandex analytics, you can track traffic from Instagram;
- Details . Tell more useful information about the resource where you direct your subscribers. This will build trust and your link traffic will increase;
- Save story. This way you will attract even more visitors to your resource, the site of the advertiser or your partner;
- Additional indicators. Attach a swipe to your story and look at the statistics for new indicators: the number of clicks and transitions.
Errors
Most likely you may encounter the following errors during your work. Although, it may not occur. But it is better to know and be on the alert, so as not to tear your hair on your head later.
As an advertisement
- The paperclip icon is missing. Even with 10K subscribers, you may not have a paperclip icon. The reason may be that you once used subscriber cheat services or did not switch to a business profile;
- Swipe Up does not work. You may not have attached the link or there was a technical error, please check your settings or wait a bit, even instagram may be wrong;
- Can't follow the link from your account. You need to test the link from another, external account. Perhaps you have a second account or ask someone you know to test;
- Airplane symbol missing. Update Insta. It often makes changes to its interface and functionality, so it requires regular updates.
