78 million (an estimated Rs 14.5 crore) per post. Also known as Leo Messi on his Instagram profile, he has 362 million followers.Facebook and Youtube are the most popular social network with billions of users worldwide followed by Instagram which has at least 1.4 billion users who spend an average of 29 minutes on the platform every day. This makes the network an excellent tool for brands to promote their products and services.
For this purpose, companies rely on the work of influencers with millions of followers on Instagram. Influencers promote the products and, in return, receive a good amount of money.
However, the number of followers isn't the only factor taken into account when pricing a post on the network. A well-used metric in the industry to analyze the real value delivered is the engagement or the number of followers who like and comment on each published post. Thus, it is possible to find profiles with a smaller number of followers, but with a higher amount charged per post.
Recently, Forbes India revealed the names of the top 10 highest paid Instagram influencers around the world on their Instagram page:
Cristiano Ronaldo - $2.Reuters
Ronaldo became the first person in the world to reach five hundred million followers across Instagram, Facebook, and Twitter. The legendary footballer sits at the top of the list of the highest-paid influencers making an average of $2.40 million (an estimated Rs 19 crore) per post. Ronaldo has also topped the list of the most followed person on Instagram with 483 million followers.
Instagram/Kylie Jenner
Kylie Jenner has 370 million followers on Instagram, and grab the second position in the list with the second highest potential earning, making an average of $1.84 million (an estimated Rs 15 crore) per post.
Reuters
After Cristiano Ronaldo, Lionel Messi is the second athlete and third person on the list of highest-paid influencers charging an average of $1. 78 million (an estimated Rs 14.5 crore) per post. Also known as Leo Messi on his Instagram profile, he has 362 million followers.
Instagram/Selena Gomez
Once the most followed celebrity on Instagram, songstress Selena Gomez enjoys a cult following that has loyally supported her in all her endeavours. From a singing sensation to an impeccable actress, Gomez has mastered many skills over the years. Gomez received 4th position on the list of highest-paid influencers making an average of $1.74 million (an estimated Rs 14 crore) per post.
Reuters
Dwayne Johnson AKA The Rock is one of the highest-paid actors in Hollywood and the fifth highest-paid influencer on Instagram with 338 million followers and he got paid $1.71 million (an estimated Rs 13.9 crore) per post.
69 millionAFP
Kim Kardashian is an American stylist and businesswoman who is at the helm of several businesses. Among the various projects and associated brands, Kim Kardashian is one of the most influential people in recent years due to the number of followers on social networks such as Instagram. She has 330 million followers on Instagram. Kim secured the sixth position on the list of highest-paid influencers making an average of $1.69 million (an estimated Rs 13.7 crore) per post.
Instagram/Ariana Grande
Pop star Ariana Grande achieved immense popularity throughout her career and was responsible for the release of several hits and, for sure, guaranteed a place on most people's playlists. Ariana secured the seventh position on the list of highest-paid influencers making an average of $1.69 million (an estimated Rs 13.7 crore) per post.
39 millionAP
Beyonce is an American singer, songwriter, and actress who has won 28 Grammys and has received 79 Grammy nominations overall throughout her career. She has been followed by 275 million people on Instagram. Beyonce secured the 8th position on the list and earns an average of $1.39 million (an estimated Rs 11 crore) per post.
Instagram/Khloe Kardashian
Another Kardashian sister who managed to grab the spot on the list of highest-paid influencers is Khloe Kardashian who has 273 million followers on Instagram. She makes an average of $1.32 million (an estimated Rs 10.5 crore) per post securing the 9th position.
Instagram/Kendall Jenner
Kendall Jenner is a supermodel and reality star and another proud Kardashian sister who is on the list.
She secured the 10th position, earning an average of $1.29 million (an estimated Rs 10.5 crore) per post on her Instagram. She has 258 million followers.
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Kylie Jenner is paid around $1.2 million (£960,000) for a single post on Instagram
Kylie Jenner is paid around $1.2 million (£960,000) for a single post on Instagram, according to a new report.
This makes her the highest-paid Instagram influencer of 2019, according to scheduling tool Hopper HQ.
Kylie - with her 141 million followers - came out top of the same list last year, when she was reportedly earning around $1 million (£800,000) for a post to her followers.
The figure is worked out based on different factors, such as the number of followers a celebrity has, and how much people share or comment on their content.
The top three on the list of highest-earning Instagram influencers were:
Selena Gomez, Dwayne 'The Rock' Johnson, Beyoncé, Taylor Swift, Neymar and Justin Bieber made up the rest of the top 10.
The moment she wiped £1 billion off Snapchat's value
When an egg became more popular than Kylie Jenner
Kylie becomes youngest self-made billionaire
The culture of paying celebrities huge amounts of money to post content to their millions of followers has been heavily criticised.
Some say fans may change their behaviour or opinion based on the post's content, when the celebrity they idolise may only have been posting it for money.
Critics also say it gives young people unrealistic or unambitious career aspirations when they see the money that celebrities are making from posting.
But others think it is less of a problem in a celebrity culture industry that is already worth billions of pounds.
Kim Kardashian isn't far behind in 4th place earning around $910,000 (£728,455) per post, while Kendal Jenner and Khloe Kardashian were 13th and 14th on the list
We want to know what you think. Should celebrities be paid this much money for sponsored posts?
What do you think of this practice? Let us know below.
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Content
A good example is the story of Kylie Jenner, the youngest billionaire to earn money through social networks, in particular Instagram, and breaking the record of Mark Zuckerberg. A lot of people are interested in the question of how much Kylie Jenner earns.
Kylie was born into a family of famous American people. The girl's father, Bruce Jenner, was an Olympic decathlon champion. Mother, Kris Kardashian, worked as a television producer. After 23 years of marriage, the couple decided to separate.
Bruce has revealed to the public that he is a transgender woman and has taken the name Caitlin.
Since childhood, the mother has attracted children to the shooting of a reality show called “Keeping up with the Kardashians”. The elder sisters were delighted with the opportunity to be famous. And the future billionaire herself did not enjoy such events and appeared less and less on the show.
Kylie Jenner is ranked higher than her sisters. At the moment, her fortune is three times the capital of Kim and Kendall Kardashian
Kylie Jenner found her element in social networks. Her first subscribers were teenage girls. Kylie's name has become closely associated with Snapchat, thanks to which the company began to receive high incomes.
In 2014, the youngest Jenner of TV show fame had her lips enlarged, sparking criticism from fans who reported that she had used a lip sucker and cosmetics. This marked the beginning of the challenge, aroused the desire to use the girl's technique.
Unfortunately, improper use of the suction cup and lipstick did not bring the expected effect. Kylie used this moment to her advantage. The girl launched a gift set that includes lipstick and a contour pencil.
Kylie Lip - a popular line that brought huge profits Kylie Jenner
The 15,000 items of the release were sold out instantly. After 10 months, Kylie Lip was already sold in six shades. Cosmetics were produced by the Spatz Laboratories factory, which received an order for half a million sets.
In December 2017, Kylie Cosmetics was found to have made over $420 million in just over a year. And already in 2018, the company's fortune totaled more than 800 million dollars.
Coty, the largest cosmetics company, whose products are sold under 70 brands (Calvin Klein, Max Factor, Lacoste), has concluded a mutually beneficial deal with Kylie Jenner by purchasing a controlling stake. The fact that the girl is a model makes it possible for a business woman to regularly receive new offers.
Kylie in an advertising photo shoot for "Puma"
Cooperation with "Puma" brought the business woman a high income, amounting to seven figures. Sports shoes "Adidas" are in special demand. Sneakers by a well-known company have been produced for many years, but the manufacturer made a statement that the youngest Jenner, who loves style 90's, introduced something new that significantly increased the sale of products.
The young billionaire is ranked seventh in terms of the number of followers on Instagram. Over 151 million people subscribed to the microblog on Instagram, and about 30 million users subscribed to Twitter. Recently, the subscription on Facebook has increased significantly.
At the end of 2019, Kylie Jenner was in fifth place on the list of the richest people in America. According to social media company D'Marie Analytics, Kylie Jenner earns the highest amount of advertising money of any celebrity in the world.
Time calculates that a Kylie post on Twitter or Instagram is worth $1.2 million.
Advertisers are mainly the world's largest brands Adidas, Gucci, Versace, as well as the most advanced designers and stylists in America. Business Insider has calculated the amount earned by Kylie Jenner in a month, a year. On average, monthly income is expressed in the amount of 41.8 million dollars. And the income per year is about 500 million dollars.
Young customers are attracted by young celebrities who created brands
Jenner's ability to work through social networks accelerated Coty's income in a short time. Coty CEO Pierre Laubie said her single post could reach twice as many potential buyers as Super Bowl viewers.
So, on the day after the deal with Jenner Jr., the company's shares went up by 2.
6%. Coty made an attempt to promote the Cover Girl brand on social media with the help of bloggers, but it was not successful.
The key to success is the popularity of Kylie Jenner herself.
In 2018, a wonderful event happened in the girl's life - the daughter Stormy was born, from which she also received financial benefits. The fact is that Kylie did not inform subscribers about her pregnancy, and the first photo of the baby on Instagram was viewed by 14 million of her admirers in a day.
Baby Stormy's photo quickly garnered huge views
Sales are rising non-stop thanks to a Calvin Klein ad campaign that all the sisters took photos of. Max Factor recently acquired a majority stake in Jenner's business for $600 million.
Kylie manages social networks with her own hands. Every 2 hours, he checks microblogs, adds photos, posts videos about manufactured products, reports new products.
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