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How many instagram followers is average


Instagram Followers - Everything You Need to Know

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For many users and brands, Instagram is all about the followers. This is also a simple way to identify influencers (although by no means the only factor).

So, how does your Instagram account stack up?

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  • —1,000 followers

    34.74% of Instagram users have less than 1,000 followers.

  • —1,000 - 10,000 followers

    45.64% of Instagram users have between 1,000 - 10,000 followers.

  • —10,000 - 50,000 followers

    12.51% of Instagram users have between 10,000 - 50,000 followers.

  • —50,000 - 100,000 followers

    2.67% of Instagram users have between 50,000 - 100,000 followers.

Average number of Instagram followers

Globally, more than 34. 74% of Instagram followers have less than 1,000 followers.

The largest segment are users that have between 1,000 - 10,000 followers with 45.7% and together the two segments make up the majority of Instagram users with 80.37%.

A further 12.51% have 10,000 - 50,000 followers and only a mere 2.67% have 50,000 - 100,000 followers. 3.32% of users have between 100,000 - 500,000 Instagram followers. 0.53% of users have between 100,000 - 500,000 Instagram followers. Finally, users with more than 1 million Instagram followers represent only 0.59% of total users.

Instagram Follower size

  • 1K-10K
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Average Instagram followers in North America

In North America, over 31. 09% of Instagram users have less than 1,000 followers.

The largest segment in North America are users who have between 1,000 and 10,000 followers with 52% and together these two segments make up the majority of Instagram users with 83.09%.

On the other hand, 12.42% have between 10,000 and 50,000 followers and only 1.97% have between 50,000 and 100,000 followers. 2.02% of users have between 100,000 and 500,000 Instagram followers. 0.27% of users have between 100,000 and 500,000 Instagram followers. Finally, users with over 1 million Instagram followers represent only 0.23% of total users.

Instagram Follower size in North America

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  • 50K-100K
  • 100K-500K
  • 500K-1M
  • 1M+

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Average Instagram followers in the UK

In the UK, there are over 31. 54% of Instagram users with less than 1,000 followers.

The biggest segment in the UK are users with 1,000 to 10,000 followers, with 52.66%. Together, the two segments represent the majority of Instagram users, with 84.20%.

12.25% have between 10,000 and 50,000 followers and only 1.76% have between 50,000 and 100,000 followers. 1.48% of users have between 100,000 and 500,000 Instagram followers. 0.14% of users have between 100,000 and 500,000 Instagram followers. Lastly, users with over 1 million Instagram followers represent only 0.18% of total users.

Instagram Follower size in the UK

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  • 1M+

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Most-followed Instagram business categories

We all know celebrities, entertainers, and beautiful people are popular on Instagram. But for marketers and business owners, Instagram is a way to promote their product or service. So what kind of businesses bring in the most followers?

The business category with the most followers on average was Home & Auto with 120K Instagram followers. This is followed by Content & Apps with 45k Instagram followers on average, Publishers with 45K followers, Government Agencies with 22K followers, and Auto Delears also with 22K Instagram followers on average.

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Average number of followers vs. Business category

  • Number of followers

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Most-followed Instagram business categories in North America

In North America, Publishers is the most followed category with 38k followers on average, followed by Content and Apps with 35k Instagram followers. Next is Geography, with 17k followers on average. Nonprofits and Religious Organizations also have 17k followers on Instagram. In the fifth position, we have Transportation and Accommodation Services with 17k Instagram followers on average.

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Average number of followers vs. Business category in North America

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Most-followed Instagram business categories in the UK

In the UK, Publishers is the most followed category with 75k followers on average, followed by Transportation and Accommodation Services with 23k Instagram followers. Next is the Creators and Celebrities business category, with 20k followers on average. The Geography category has 17k followers on Instagram. In fifth place, we have Personal Goods and General Merchandise Stores with 17k Instagram followers on average.

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Average number of followers vs. Business category in the UK

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Most-followed Instagram account

This year’s most-followed account should come as no surprise. For the 4th year in a row, it’s @instagram itself, with 449,315,043 followers.

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Number of followers vs.

Account
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Most-followed person on Instagram

Coming in second is Portuguese footballer Cristiano Ronaldo (@cristiano). His account grew by over 100M to 376M during 2021, making him the second most-followed person on the platform. For context, the United States population is 329M!

Most-followed Instagram accounts in North America

North America’s Top 50 is similar to the global Top 50, but with an even stronger focus on celebrities and entertainers. The Kardashians, perhaps the most powerful influencers of all time, are a dominating presence here. @kyliejenner, with 289,061,989 followers, is the most-followed after Instagram, with her sisters Kim, Kendall, and Khloé holding 3 of the other top 10 spots. Interestingly, Michelle Obama is the most-followed politician in North America, overtaking her husband Barack.

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Number of followers vs. Account in North America

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Most-followed Instagram accounts in the UK

The UK and Ireland’s most-followed accounts are a lot more diverse, content-wise. Plenty of brands, news pages, and comedy pages round out the Top 50, along with sportspeople and actresses. 15 of the UK and Ireland’s most popular pages are football-related (unsurprisingly, as we all know the Brits love their football). The most-followed person on Instagram in the UK is Gareth Bale (@GarethBale11) with 46,260,033 followers.

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Number of followers vs. Account in the UK

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Next chapter

Instagram Followers

How Many Instagram Followers Does the Average Person Have? (2022)

Instagram remains one of the most popular social media platforms with over 1.393 billion monthly active users (according to Instagram statistics), which means there is plenty of competition and at the same time plenty of followers to go around.  

Gaining the attention of new potential followers can seem like quite a challenge at times, so, how many does the average Instagram user have, anyway? 

It’s hard to define an ‘average’ on Instagram since there are so many varieties of users— influencers, brands, businesses, creators, artists, public figures, and so on; for that reason, the average number of followers can vary depending on what type of profile you’re running.

In order to know your true standing in your particular niche, it’s best to compare similar users like yourself to see where they stand. 

TIP! Grow your following with an Instagram growth service that helps you get REAL targeted Instagram followers.

Even still, we can still analyze the follower and following ratio, as well as some general truths about Instagram followers and what the number ends up signifying. 

Post Contents

  • 1 Follower and Following Ratio 
  • 2 Ratio Meanings: What do the Numbers Signify? 
  • 3 3 Factors That Affect Your Follower Count
    • 3. 1 Age 
    • 3.2 Content Type 
    • 3.3 Real-Life Status 
  • 4 Most Popular Instagram Accounts 
    • 4.1 More:

Follower and Following Ratio 

You may have heard the term “follower to engagement ratio” tossed around a bit, but what exactly does this mean? It’s actually one of the most important metrics on Instagram and it is the key indicator of whether or not you have a healthy account. 

You are able to have an infinite number of followers on Instagram, so there’s no limit as to how many users can follow you. There is a limit to how many users you yourself can follow, and Instagram allows you to follow up to 7,500 users. 

If you really want to fortify your Instagram growth, you’re probably never going to reach even a number close to the limit.

The number of accounts you follow matters most when you’re around 1,000 to 1,500 followers because that’s when you’re at the cusp of growing to new levels. 

It’s pretty simple— if you’re just using Instagram for personal reasons or to connect with friends and family, the average number of Instagram followers is 150, which is ultimately pretty low.

If that’s the purpose behind your account, the following ratio doesn’t matter because your friends and family aren’t looking at how many people you follow. 

Once you hit over 1k followers, this is when you start to reach the micro-influencer status, so you can expect to gain more notoriety for your profile.

If your goal is to attract marketing partners or sponsors, it’s important that you pay attention to how many accounts you’re following. 

If you’ve got around 1k-1.5k followers and you’re following well over that number, it can look like you’re trying to use follow/unfollow method to gain more real Instagram followers, which makes you look desperate to grow your Instagram account. Marketers and potential partners will notice this number. 

After you hit the mark of roughly 12,000-15,000 followers, you’ll be considered to have reached a beginning influencer status, and people will be less likely to notice the number of people you are following, although it’s still best to keep the number low.

Content will then likely determine if someone follows you or not. 

Tip: If you want to follow accounts for their content and for leisure, it’s best to open a separate Instagram to follow a bunch of accounts that you really enjoy, if there are a lot of them, keeping it personal and not linked to your business or creator account. 

Ratio Meanings: What do the Numbers Signify? 

When you have between 1,000 to 1,500 followers, you should take the following ratios into consideration so you can understand what the different follower counts mean and how your number of followed accounts impacts your account in the eyes of potential partners. 

These numbers describe the percentage ratio of followers to the number of your followed accounts. 

Less than 0.5% followers: Spammer. If you have a really high number of followed accounts in contrast to those that follow you, you can be considered a spammer that tries to follow accounts in order to get them to follow you back.

It can also signal an account to be a bot or fake account, so be careful. 

0.5-1% followers: Suspicious. When you are almost at a 1:1 follower ratio, it shows that you may not know how to grow your Instagram effectively or that your content isn’t performing well enough to drive more follower growth. It can also show that you lose followers quickly since your ratio isn’t improving. 

1-2%: Normal. If you have a 1:1 or 2:1 follower ratio, it shows that you are gaining some traction on Instagram and you should continue working to become more competitive. 

2-10%: Micro-Influencer. When you reach a higher follower to following ratio, you are showing your true potential and it also shows that your content is excelling in order to gain and retain more followers. 

10+%: Influencer. A 10+:1 ratio shows that your account is very successful and it demonstrates that you are a popular account that has strong content and enough value to hold an audience’s attention.  

If you want to check out where you sit in terms of the follower ratio, take the number of accounts that you follow and divide it by your total number of followers. 

3 Factors That Affect Your Follower Count

There are plenty of factors that can affect how many followers you have, so now that we understand a bit about the relationship between followers and followed accounts, let’s see what factors have an impact on your total follower count. 

You can use some of these elements to help you balance your ratio and make it more favorable for your account’s success. 

Age 

A big determiner of how many followers you have can depend upon your age as well as the age of your target audience.

It’s common that young people have more followers than older people, typically, because younger people are more active on Instagram. 

It’s also not uncommon for adults to even create accounts that feature their children or toddlers; it’s also popular to create pet Instagram accounts, and these types of accounts are typically a separate account managed by adults. They are popular among all audiences, so they can gain more followers overall. 

The manager or parent accounts are typically separate and they have much fewer followers. 

Content Type 

Your main content niche also has a big impact on how many followers you’re likely to have. For instance, there are many fitness accounts that feature virtually perfect bodies, workouts, and diets, and these have lots of followers. 

There are also Instagram accounts that feature people on their fitness journey trying to lose weight, and although they are not as fit as those influencers, their accounts are also widely popular and they can gain the status of micro-influencer or even influencer. 

You’ve got to check out accounts that are thriving in your specific content area to see what the average number of followers is, that way you can see how you compare and whether or not you’re competitive in your niche. 

Real-Life Status 

Some people are just more popular in real life, and this can be reflected in terms of Instagram followers. If you know a lot of supportive people and they know a lot of supportive people and so on, your network might grow more quickly than if you are starting out with a relatively small circle. 

This is true in any aspect of life, so don’t let it frustrate or discourage you. It’s totally possible to gain a lot of followers that have no idea who you are on a personal level, it just takes some time and strategizing. 

Most Popular Instagram Accounts 

All of the top Instagram accounts are celebrities, and they all have hundreds of millions of followers. This isn’t surprising, and it’s not an accurate comparison to weigh yourself against these megastars. 

While it would be incredible to have this size of a following on Instagram, to hit the top follower count you’ve got to have a big name behind you or some reputable ventures in the real world to help fortify your platform. 

That’s not to say it’s not a goal to work towards, but if you are dead set on gaining over 250 million followers like Cristiano Ronaldo, you might end up disappointed.  

Set reasonable goals for yourself and your niche and look for milestones along the way that can help to show your success.

Create strategies like effective hashtag use, content posting schedules, as well as excellent content with engaging captions to help get your Instagram gaining more followers on a consistent basis. 

There are plenty of ways to gain more followers without breaking a healthy follower ratio. 

Most followers on Instagram

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Not so much a TV star, socialite and business woman, but a legend of modern times, an idol for numerous fans and connoisseurs of glamor. Her image allows to generate megatons of visual content that is used for a variety of purposes, and each new publication invariably causes a stir. It is not so important what will be shown next time - almost 90 million subscribers are happy with any news. But it’s probably more offensive for Kim to realize that her popularity is inferior to at least two women on Instagram.

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A bright star of the American stage, who is not averse to conquering the European one along the way - the young singer has awards and nominations on both sides of the Atlantic. Grande has successfully recorded several commercially popular albums, takes part in the dubbing of cartoons, starred in serials and television shows. Her stage image is at the stage of formation and the subscribers of the account take an active part in it. Ariana often posts custom collages of herself, short videos, and photos that are sent to her.

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Mr. Johnson has made a name for himself in the wrestling ring, winning numerous awards and amassing an impressive list of achievements. And then he actually repeated the whole path again, this time having achieved success as an actor and artist, combining impressive physical strength and professional charisma. The rock, full of health, has many friends and fans - judging by his Instagram profile, he does not consider it hard to take pictures with them on stage, in the gym, on the street, etc.

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Selena Gomez is a singer, actress, songwriter, model, and UNICEF Goodwill Ambassador. Her career began in 2002 and was very intense, shooting in numerous films alternated with album recordings and concerts. This could not but affect the well-being of the young artist, but the fight against the disease only added to her popularity. Her Instagram account serves as a showcase of how you can look great anywhere, anytime.

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The owner of a truly countless number of sporting achievements, a permanent inhabitant of the top football ratings, a constant contender for the title of the best football player of all time for many years in a row. A native of the Argentinean land has earned so much fame and respect that he got tired of it a long time ago. And he certainly does not need another source - Messi uses his social service account to post photos with friends, family and in different life situations.

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. Kylie, being younger than her sister Kendall, has already significantly surpassed her in terms of the number of subscribers, but the methods and goals of using the Instagram service are identical for the two former participants in the show "Keeping up with the Kardashians". If you want to keep up with the latest news from the bohemian community and the career of a rising star, this is probably not the worst choice.

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The most costly player in the history of football, Spain's Real Madrid paid £80m in 2009 to sign Ronaldo from Manchester United. Now the Manchester United striker, as well as the official holder of the title of the best football player in Portugal of all time, is unofficially considered the best player of our time. Winner of the Golden Ball, Golden Boot, Player of the Year award and a number of unique records in the football industry. Cristiano Ronaldo does not complain about the lack of attention, and therefore his Instagram account is equally filled with pictures from the football field and with his family.

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It is very easy to explain what the service itself is known for - the largest platform for publishing author's photographs in the world. And to describe the contents of his central account is even easier - everything in a row. As an example and at the same time inspiration for new achievements for hundreds of millions of people who subscribed to it.

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See also:

  • 30 most famous fake photos you could believe.
  • How to upload photos to Instagram from a Mac.
  • Blue tick on Instagram: how to get the status of a verified account on Instagram.

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Tags: instagram for iPhone and Mac OS X, Wonderful world.

Instagram followers statistics online

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