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How many followers does it take to get paid on instagram


How Many Instagram Followers You'll Need to Make Money in 2022?

It is frustrating to see influencers making thousands of dollars per post on Instagram while we struggle just to see our follower count rise daily. We all want to be the next influencer to land big sponsored deals that pay for us to travel the world and eat the best-looking food, but it’s hard to know exactly when your account is ready to start making money.

One of the first metrics that users and brands look at to determine account influence is your follower count, mostly because it is front and center for everyone to see. Even so, there is no set Instagram follower number to make money in 2018 that works for every influencer in every niche. In today’s post, I am going to go over how to approach your follower count and when should you monetize them.

How much money can you make on Instagram?

This is the first question anyone who is trying to monetize their Instagram has, but there is no hard and fast answer. There are a lot of variables that factor into the amount of money a user can make by posting on Instagram such as account niche, the way of monetization, quality of posts, follower count, and engagement rates, just to name a few.

One of the most popular ways (if not THE most popular way) that influencers make money on Instagram is through sponsored posts. Influencers are responsible for setting their own rate for working with brands, so the income potential varies even more here.

For instance, an account just branching out into influencer marketing and sponsored posts may start by charging $25-$50 a post, and accounts that are already established as influencers with 30-80k followers can charge hundreds of dollars per post. Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can rake in over $500,000 for a sponsored Instagram post.

Couple influencers’ wide variety of rates with the varying amount of brands they work with and the number of sponsored posts received, and it becomes completely possible to make a full-time living just by posting on Instagram!

How many followers do you need to make money on Instagram?

The answer is… it depends! If you feel like this answer is a letdown, hear me out.

When brands are looking to work with influencers, they want to know that their marketing budget is well-used. What brands really look at is how well your audience is engaged, no matter the follower count because that means more product awareness, and potential sales, for them. Brands also look at how your follower count and engagement rate fit in with your niche and the quality of your posts.

Engagement rate is gold

While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one constant thing is high engagement rates. There’s no point in posting content on Instagram if your followers aren’t seeing or interacting with it.

For instance, imagine you had $100 and wanted to make more money with it. You could invest it with a person who had hundreds of thousands of potential buyers at their fingertips, but you noticed that only a hundred or so were actually paying attention to what they said. Your best bet would be investing that $100 with someone who only had a couple thousand potential buyers, but they are all constantly paying attention to what they say.

The key to making money on Instagram is not a follower count. It is having good a engagement rate. Your engagement rate is the total number of likes and comments on a certain number of posts, divided by the number of posts, divided by followers, multiplied by 100. (There are plenty of online tools available if you don’t feel like doing the math yourself!)

Later, an Instagram marketing and scheduling platform, states that engagement rates between 2-3% are average and rates between 4-6% are considered high. An engagement rate that breaches double digits is considered to be “viral. ”

When your engagement rate is high, that tells brands that your followers are hearing what you are saying and, better yet, listening! They will invest their money with you because it will, in turn, result in your followers buying their products.

Your niche matters a lot

Did you know that 7 out of 10 people rely on social media to make purchase decisions AND almost half of them rely on the opinion of influencers? Whether you know it or not, people out there are looking for recommendations to follow and yours is one of them! If you are passionate and knowledgeable in a particular niche, you could be earning money just by promoting brands and products you already love!

Some of the most profitable niches on Instagram are Health/Wellness/Fitness, Travel, Fashion, Beauty, Business, Wealth/Finance, Luxury, and Lifestyle. Users in these niches work with a variety of brands, create a wide range of content, and have great success in monetizing their Instagram accounts.

Take Zara, for instance. A woman of many talents, Zara is a professional violinist and composer based in Nigeria. Now, with the help of Sellfy, she sells natural hair care resources and digital information products to 105K+ followers on Instagram and 171K+ subscribers on YouTube.

Some niches are so specific, that you don’t have to have a lot of followers to start landing sponsored posts, such as “hamburgers” instead of “food” or “acne skin care” instead of “beauty.”  

More and more brands are working with micro-influencers in these specific niches to promote their products because they have a more engaged, targeted following.

While the definition of a micro-influencer varies from professional to professional, they are generally defined as a user who has more than 1,000 and less than 100,000 highly engaged followers. That’s great news for accounts that are still growing but are ready to start landing sponsored posts!

Don’t limit yourself to sponsored posts

Earn extra as an affiliate

Partnering with brands isn’t the only way to monetize your Instagram account. On top of working directly with brands in sponsored posts, you could also use affiliate marketing to make an income on Instagram. Affiliate marketing is when a brand pays you a commission after someone buys a product that you recommend. Usually, with a promo code or affiliate link, the affiliate marketing networks you are a part of will track the number of sales your recommendation garnishes and will pay you a percentage of the profit when it’s all said and done.

Selling affiliate products is as simple as recommending a product as long as you always remember to include your tracking link or code. The best place to start is with products you already use and recommend and research if those brands are already a part of affiliate marketing networks.

There are hundreds, if not thousands, of affiliate programs available for you to join and in every niche imaginable. Some of the top affiliate marketing networks to join when just getting started include Amazon Associates, Linkshare, Shareasale, and Commission Junction.

Earn even more with your own products

By far the best way of monetizing your Instagram account is by selling your own digital products. That’s exactly what Ron Jones does. He’s a personal trainer and a Sellfy creator that’s managed to combine personal fitness training with mental health techniques to offer a truly unique experience to his customers. This way he has successfully brought his personal training online by selling a 5-week program in his Sellfy store.

Selling on Instagram isn’t as difficult as it may sound. It can be as simple as writing an ebook in your niche and marketing it to your followers!

Even though there is no numerical threshold you have to cross to consider yourself an influencer and start making money on Instagram, that doesn’t mean you should give up on growing your audience. Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you.

All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.

How to Make Money on Instagram: 5 Ways for 2022

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If you’re looking for ways to make money on Instagram, consider sharing more than just your photos and videos. Share your audience.

Companies are attracted to dedicated communities on the social networking app, even ones that number in the low thousands. If your followers fit the profile of consumers that a brand is trying to reach, you may be able to make some money. Not interested in going the influencer route? Try selling your own products.

There are five main ways to make money on Instagram:

  • Get sponsored

  • Promote your business

  • Sell your items

  • Earn badges

  • Monetize your videos with ads

Here’s what to expect when it comes to getting paid on Instagram, plus tips for success.

How much do Instagram influencers make?

The top five Instagram influencers as of April 2021 have over 200 million followers each and include Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner and Selena Gomez, according to Search Engine Journal. While the money these Instagram superstars can make is astronomical, the income people who aren’t celebrities can make is not necessarily chump change.

Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.

So, the formula is: more followers + more posts = more money.

How many Instagram followers do you need to make money?

With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says the key is engagement — followers who like, share and comment on your posts.

"Even if you have 1,000 followers who are engaged, the potential to make money is there," he writes on his blog.

With an enthusiastic fan base, no matter how small, "brands are willing to invest in you because of the profitable actions you’ll drive through your account," Patel adds.

5 ways to make money on Instagram

1. Get sponsored

Creating sponsored posts or stories is the primary way Instagram users can cash in on their account. For example, if your feed is focused on images of your dog on hikes, an outdoor gear company may want to pay you to post a photo that includes its product in the picture.

How to get sponsored on Instagram

So how do you find a sponsor? In some cases, potential partners will reach out to you. But if you don’t want to wait to be approached, check out companies that can help you find and work with brands.

Seek out a service

Which business you use depends on your needs. There are agencies you work with directly, like The Mobile Media Lab, and marketplaces that connect you with partners, like Influicity. Other services can help you manage all your partner relationships, like Aspire.

Be authentic

When searching for partners or deciding between different offers, aim for stuff you and those you influence would actually use. Followers of your pet are more likely to trust your opinion about a trail backpack for dogs than gourmet cat food. Don’t bother with products you don’t like. If your dog would tear apart an “indestructible” toy in an instant or bites off every sweater you’ve put on her, there’s no reason to recommend these things to others.

Find brands that fit as specific a niche as possible. Fans of your outdoorsy dog may look for many opinions on dog stuff in general but will really trust you to know which protective booties work best for the winter.

Keep in mind that sponsored posts and stories on Instagram are held to the same standard of truth in advertising as any other form of marketing. Make sure to include a disclosure in each paid post and story. You’ll do this by setting up branded content in your account settings then tagging your business partner.

2. Promote your business

There are other ways to use Instagram to make money. You can set up a business account to grow your business. For example, if you have an Etsy shop where you sell your crafts or a food blog that generates advertising revenue, a professional-looking Instagram account could provide a promotional boost. (This is also a common way to make money on TikTok.)

You can link to your Etsy or website in your profile or highlight one specific product in your bio section to direct more people to it. If your account is approved for Instagram Shopping features, you can tag products to promote your stuff directly.

Set yourself up for success

Take well-lit photos of products you’re trying to sell or projects you’re promoting and make them findable. Create your own hashtag and check out which ones competitors are using. Encourage your clients to post pictures with your stuff and tag you in them.

You can also use Instagram’s insights feature to learn about your audience. You can see how many eyes are on your post, as well as statistics about people's age range and gender.

The app’s resources also help you find and connect with new customers. Pay some money to promote posts that you want more people to see. You can also add a button to your profile that links to an email address or phone number so interested parties can contact you easily

3. Sell your castoffs

Maybe you don’t have a business to promote, but you often sell your old clothes and accessories on websites like Poshmark. Instagram can boost your pool of buyers.

Present and photograph your clothes and other things in an appealing way and include as much detail as possible in the caption. Brand, size, condition and age of each item are all good things to note. If you’re looking to sell one item in particular, link to it in your Instagram bio. If not, just link to your Poshmark or other seller profile. Many Instagram sellers use #shopmycloset to hawk their wares.

4. Earn badges through Live videos

You can earn money directly from your audience when you share real-time videos with Instagram’s Live feature. As you showcase your talents, products and so on, viewers can buy badges, which are essentially tips, to show support. Badges cost $0.99, $1.99 or $4.99. You’ll see heart symbols next to comments from people who’ve purchased them.

Promote your upcoming Live video sessions through posts or stories to get the word out beforehand. Then, try using the Q&A feature or give shoutouts to commenters while you’re broadcasting to boost engagement — and hopefully, badges.

5. Monetize your videos with ads

Another way to get paid: Allow brands to run ads during your videos. To set it up, head to your creator account settings and enable the monetization option for in-stream video ads. Then, post videos as usual.

The amount you earn depends on how many views your video gets in the feed. You’ll receive 55% of the revenue generated per view, according to the Instagram for Business website. Payments are issued monthly.

However, you won’t get paid if your videos don’t meet the requirements. For example, videos need to be at least 2 minutes long to earn money. Instagram recommends aiming for 2 to 4 minutes in length.

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About the authors: Max Ramirez is a former consumer-finance writer for NerdWallet. Their work has also appeared in USA Today and MarketWatch. Read more

Hal Bundrick is a personal finance writer and a NerdWallet authority in money matters. He is a certified financial planner and former financial advisor. Read more

On a similar note...

How many Instagram followers do you need to earn? - Articles of partners

12/16/2020

Modern Instagram is not just a social network for sharing photos, but a working tool for making money. And the money here is found very, very decent. Popular influencers earn tens and hundreds of thousands of dollars a month here. We will talk about how to become a blogger on Insta and make money, as well as the most popular Insta-professions in this material.

How to start making money on Instagram from scratch on your own?

Unfortunately, bloggers don't get paid just for beautiful eyes. Therefore, if you have thought about whether Instagram pays for followers and content views, the answer is “definitely not!”. You can monetize your blog in the following ways.

Likes, comments, saves and subscriptions

Engagement rate is the most expensive currency of Instagram. It should be noted right away that this particular way of earning is rarely used by well-known bloggers with a multi-million audience. But small accounts often resort to it.

The essence of earning is to register on third-party services, where for a small amount you need to perform various tasks: like, comment, subscribe to pages. For the implementation of such tasks they pay from 50 kopecks to 3 hryvnias. Of course, you won’t earn much on this, but this is the easiest and most affordable option for how to make money on Instagram without investing money for a beginner.

Advertising in posts and stories

Integrating ads into account content is the most profitable way to monetize Instagram. Popular and in-demand bloggers usually have their ad calendar scheduled several weeks in advance. Advertisers send bloggers clear terms of reference to follow during the “ad break” process.

It is very convenient to provide mediation services in the field of advertising through special exchanges, such as BloggerMall. From a large number of proposals, you can choose exactly those that are best "embedded" in the concept and theme of the blog. In addition, with exchanges, you don’t need to puzzle over how many subscribers you can earn on Instagram. Each site clearly defines how much audience is required to get started. In the case of BloggerMall, it is enough to have 3000 followers to get the first advertising offers.

Instagram modeling

Bloggers with model looks often become the “faces” of Instagram stores. Participation in the filming of various brands allows you to kill two birds with one stone: get additional earnings for the model and additional media coverage for the brand.

Promotion of their own brand of goods

Almost 90% of popular bloggers have their own clothing brands, Instagram stores with cosmetics or home decor. And it doesn’t matter at all whether the blogger sews things on his own or rents a workshop with hired staff.

The personal brand of a blogger and the presence of a loyal audience allows you to sell goods to "warm customers" and thus very quickly get promoted in the field of sales.

Brand Ambassador

Ambassador is a representative of the brand, its “face”, with which it is associated with customers. This type of income is many times more profitable than regular blog postings. However, there will be much more requirements on how to blog on Instagram and get paid as an ambassador. Often bloggers even have to give up their usual household appliances or smartphones in favor of the products of the brand they represent.

Subscribers should not feel cheated. People need to see and believe that the influencer really enjoys all the things that he promotes on his blog. In other words: you won't be able to be a XiaoMi smartphone ambassador if you use an iPhone.

Who can work on Instagram?

There is a fairly large percentage of Instagram users who want to make money on this social network, but are not ready to join the ranks of bloggers. For them, there is a proven instruction “How to make money on Instagram from scratch”, without investing huge funds in promoting your own blog.

Insta photographer

Everyone needs a good visual on Instagram, both bloggers and commercial pages. High-quality photo content for a social network allows you to increase sales, attract new subscribers and customers, and therefore they are ready to pay good money for the services of professional content makers. On average, the cost of one content shoot for a brand or influencer ranges from $300-$500.

Insta-copywriter

The ability to write posts is another cool way to start making money on Instagram from scratch on your own. Advanced copywriters who are able to express the idea of ​​the author of the blog in such a way that subscribers do not guess anything, but at the same time they were interested in reading, commenting, reposting these posts. The average price of Insta-text is 200-400 hryvnias.

Instagram account administrator

Today, a lot of digital agencies are launching courses "How to become an Instagram blogger manager from scratch." This is not at all surprising, because the number of media faces on the social network is growing, and therefore the demand for administrative assistants is multiplying. Such a specialist is required to timely lay out posts and photos, and, if necessary, process the latter. Administrators communicate with subscribers in comments and Direct, monitor the integrity of the feed and maintain the page as a whole.

SMM manager

This specialist knows exactly how to start blogging on Instagram from scratch and earn money. SMM specialists promote other people's pages by improving their ranking indicators.

More subscribers = more money?

Almost all novice bloggers are concerned about the question of how many Instagram followers do you need to earn and not know grief? Unfortunately, only one number in the account is not enough for a comfortable existence. In order for advertisers to line up with a request to recommend their product, you need to make sure that the blog audience is lively, active and solvent.

The degree of involvement of account subscribers must be at least 30-40%. If your followers are “dead souls” from giveaways and cheat services, there can be no talk of any worthy promotional offers.

Therefore, when wondering how to develop your Instagram and earn money from it, immediately give up “easy followers”. Doubtful giveaways, buying bots and endless participation in draws is a road to nowhere. It is much more reasonable to concentrate on the quality of content and invest in a competent SMM specialist.

How to make money on Instagram: all the ways

How to make money on Instagram* from scratch? You can become an SMM specialist and set up Instagram ads for your clients*. Or maintain their profiles so that they receive new orders - money is paid for all this. But it is much more interesting to maintain your profile and earn income.

Yes, someone keeps an account "for fun", and someone - to earn money. We tell you exactly how you can earn money on Instagram * on your profile, how much you can receive and what you need for this.

Ways to make money on Instagram*

Selling ads

The most obvious and common way to make money from your Instagram profile* is to sell ad integrations. You can do this in different ways:

  • mention the account in the next post or story;
  • talk about the product, just show it or mention that you use it yourself;
  • place a link to the advertiser's website in the profile description or stories;
  • to agitate to do something or express "one's" opinion in publications, and so on.

Advertising can be anything. For example, many bloggers said that they would go to the polls themselves and called on the audience to do so. Some campaigned for amendments to the Constitution of the Russian Federation and also received money for this.

Usually an ad on Instagram* looks something like this: a blogger shows a product and links to a profile where you can learn more about it

Advertisers will pay you not for the number of people who came from you, but simply for the fact itself advertising placement. But at the same time, they will track the results, and if they don’t like them, they are unlikely to contact you again.

And to tell advertisers that you are ready to place ad integrations, you can create a second account on Instagram* and leave a link to it in your profile description. Or indicate there a phone number or email address where you can be contacted.

An example of how you can leave contacts for communication about advertising integrations

And if there are not many subscribers yet, but you want to earn money right now, it is better to additionally register on blogger exchanges: on Epicstars, LabelUp and others. Advertisers can look for bloggers with a small audience there, and you can get clients from both your Instagram profile* and exchanges.

Traffic arbitrage

It's like advertising integrations - you also have to promote some product or product. But the earning scheme is arranged a little differently:

  • traffic (people) will have to be directed directly to the advertiser's website, and for this - place a link in the description of the main profile or create an additional account and first promote it;
  • you will be paid not for the very fact of placing an advertisement, but for the targeted actions of users who clicked on it: for example, 2% of the order of all those who came from you.

The more loyal the audience is and the more purchases (orders, registrations) it makes, the more you earn.

Traffic arbitrage may look like this: a person offers to get a card with favorable service, and he gets money for each issued card

To be able to make money like this, you need to look for advertisers who are willing to pay according to a similar scheme. This can be done in CPA networks: this is the name of the "catalogues" of affiliate programs. The largest CPA network in Russia is Admitad: M.Video, Lamoda, OZON and other brands offer their programs there.

Optimal Instagram* is suitable for making money on the following products:

  • Goods for beauty, fitness, weight loss.
  • Gadgets, fashion novelties, accessories, various wow-goods. Everything from which it is easy to make a beautiful picture and is designed for an impulse purchase.
  • Offers for training or employment of students and recent graduates.

Accepting donations

In practice, this way of making money on Instagram* is rarely used. The bottom line is that you simply accept donations (voluntary money transfers) from subscribers. They can throw off money for different purposes: buying a new computer, overexposure of a sick animal, restoring a passport.

People are more willing to donate to people who really need help: those who find themselves in a difficult situation, get sick or organize a pet shelter

at DonationAlerts. If you make a link, people will be able to transfer money to you in different ways: from a card, from a mobile account or from electronic wallets.

Selling services

One of the most popular ways to make money on Instagram* is to sell your services. Many manicurists, SMM specialists, psychologists, cosmetologists and other specialists promote their profile in order to receive orders from there. Tarologists, business coaches, English teachers are not far behind - the list can be long.

This is what the profile of a specialist who sells his/her services looks like on Instagram*

To sell services and make money from it, you need to be able to create high-quality interesting content, communicate with the audience, and work out objections.

Sale of information products

Another opportunity to make money, which famous bloggers often resort to, is the sale of their own information courses. You can teach your audience something you know yourself: promote your Instagram profile*, bake delicious cakes, sew handmade soft toys, and so on.

Elena Blinovskaya, for example, is running a wish-fulfillment marathon and has already sold an information product to more than 150,000 people time. Despite the fact that in an interview Sobchak did not show Elena Blinovskaya in the most favorable light, the subscribers of the information businesswoman supported her.

To make money selling information products, you need a loyal audience that will trust you. And for this, pumping a personal brand is important - it is it that allows you to create an image of an expert in the eyes of users and increase loyalty to you.

Sale of merch

Merch is a product with the symbols of a certain brand, person, team, and so on. You can sell merch immediately if you are engaged in the production of some goods. In this case, you will first create a profile, then you will recruit an audience.

Designer Olga, for example, sells her dresses all over the world, and additionally offers a franchise.

You can do the opposite - gain an audience, and then offer them to buy a hoodie or dress with a pattern that you personally made. Your fans will certainly want to get some kind of product that will help them "join" you. True, you will have to look for someone who can produce these goods.

An example of how a blogger first got subscribers and then created his own merch

Many bloggers release something of their own: they create production from scratch or negotiate with factories to release goods with certain symbols. Media personalities sell clothes, accessories and even cosmetics and perfumes under their own name.

Oksana Samoilova sells a whole line of different cosmetics

Draining traffic to other sites

Another indirect way to make money on Instagram* is to attract followers to other sites. Where direct monetization is available or where you also earn by selling services, goods or accepting donations.

For example, you can leave a link in your Instagram profile* to a YouTube channel. Some users will subscribe to you there and watch the video, and you will be able to connect to the YouTube affiliate program and get paid for showing ads in your videos to users.

Artists often do this: for example, Alexei Vorobyov also drives traffic on YouTube

Shop on Instagram*

Instagram Shopping is the integration of an e-commerce store into your Instagram profile*. This is the only way to sell directly to subscribers through posts, stories, the Browse tab, and the Store tab. Shoppers can check the price of an item on the app and then go to the store with the click of a button.

Let's say you represent a clothing store on Instagram* and want to promote your brand. Simply upload a photo of a model wearing your outfit and Instagram* will allow you to tag up to five products per post or up to 20 products per carousel. You can also use stories and videos.

For example, Clever publishing house sells children's books on Instagram*

Read more about the nuances of work and settings in the article "Instagram* Shopping - how to set it up in 2021".

Photos for sale

Instagram* is basically a photo-sharing app. And photos are assets that can be licensed, printed, and sold in a variety of ways.

If you have cool photos, you can put them on marketplaces where brands and publishers can license them. For example, 500px or Twenty20.

Another option is to sell your photos as prints on other products such as posters, phone cases, pillows. All you need is to find a suitable service that will not only make the desired print, but also take care of the delivery. You will only have sales. There are such organizations in almost every more or less large city.

Daniel Arnold, a Brooklyn-based photographer, went from $90 to $15,000 in one day, according to Forbes. At that time, Arnold had a little over 20,000 subscribers. Now there are 329,000 of them.

One of Arnold's popular photos

Brand Ambassador

Unlike a blogger who sells many one-time ad integrations, an ambassador works with the same brand for a long time.

Most companies benefit from establishing a long-term relationship with an influencer who regularly promotes the company in a positive way. The fact is that most often an opinion leader who becomes a brand ambassador already uses the company's product or a similar one, or broadcasts in a certain niche. He has an interested target audience who will not be surprised that a blogger supports and recommends a particular cosmetics or coffee variety.

What brand ambassadors do:

  • Give away free products in experimental campaigns.
  • Broadcast speeches at conferences or stores to promote the brand.
  • Interaction with consumers on your page.
  • Increasing brand awareness. For example, a blogger wears branded T-shirts, caps, suits.
  • Publishing quality content to increase user engagement.

Sale of AR masks

Augmented reality (AR) filters are various effects that are superimposed on what your camera is showing.

Facebook's* Spark AR Studio platform allows users to create their own interactive augmented reality filters. They can be used in Instagram* and Facebook* Stories, as well as in Facebook* Messenger and Video Chat Portal with Friends.

Such masks can be sold to various brands, because AR masks are useful because:

  • They help to emphasize the individuality of the brand, stand out from the competition.
  • Communicate with the audience. Interactive elements in Stories increased 3-second views 9 out of 10 times, says Facebook*, and 60% of businesses use them to increase monthly engagement.
  • Allows users to "try on" a product before buying or "wear" branded clothing.
  • Increase brand awareness. An AR mask can be a company logo or mascot. And if the filter is not advertising, it will be displayed in the effects gallery, where it is available to anyone. In addition, when users take a selfie with a brand's AR mask, their followers will learn about the company.
Mercedes logically uses cars in AR filters. But there are also masks from designer @ johwska . She added a beautiful glossy effect on her face

Instagram augmented reality filter skills* can make good money.

It's all about making money on Instagram* from your account. I will not consider the option of how to make money without investments on likes, subscribers and views - it takes a lot of time and brings very little money, and this type of income is not pleasant to me. Most often, it harms business, spoils statistics, helps scammers advance, and algorithms do not like it.

How much you can earn on Instagram*

Everything will depend on the quantity and quality of your audience. The more people follow you, the more you can charge for one ad integration or the more donations you can get. In the case of advertising integrations, you set the prices yourself.

A blogger with just over 500,000 subscribers charges 25,000 ₽ for one advertising integration

Those with more than 1 million subscribers can charge from 100,000 ₽ for one advertising post. And media personalities like Olga Buzova, Natalya Rudova, Nastasya Samburskaya can charge 200-300 thousand rubles for one post.

If you make money by selling information products, merchandise or services, everything will depend on how many people buy your product. But with a large audience, the amounts are impressive. For example, let's calculate the earnings of Elena Blinovskaya.

She herself says that she received more than 150,000 reviews, which means that there were no less sales. The cost of the marathon is changing: let's take 3,000 ₽ - the amount that is most often mentioned in reviews. It turns out that Elena earned about 450 million rubles for the entire time the marathon was sold. Yes, she spent time creating it and is now spending money on supporting the information product (hiring employees), but the amount itself is impressive.

In general, more than 2.6 million people subscribed to the marathon page - sales can be much higher

How much money you earn on Instagram * depends only on how you invest in the development of your account, and how many audiences you gain. The more loyal subscribers you get, the more income you can get from one way of earning. And you can use several - for example, advertise someone's services and sell your information product at the same time.

How to get your first sales in social networks, we tell on the online course for beginners "First Orders on Instagram*". The course is suitable for anyone who wants to earn money by promoting their services or product on an online platform.

What to do to earn a lot

Promote your profile and get a lot of followers: the more the better. There are two ways to go:

  • gain an audience quickly with the help of advertising from bloggers;
  • make interesting and high-quality content and gain subscribers slowly.

Content is needed even if you want to use paid promotion: after all, people will follow you only if they like your account. It's just that with the help of advertising you will get followers much faster than with organic promotion.

You will find all the necessary tools for content production in one application, which will save a lot of time to promote your business. Auto-posting, photo and video editor, story builder, post analytics, teamwork opportunities - this and much more is in SMMplanner.

You will be able to work faster and more efficiently - get more done in the same amount of time. Register using the link and you will have 14 days of access to the professional tariff "Initial" instead of the standard week. Explore the possibilities, then choose the appropriate tariff or use the free version of the service - it depends on your needs.

There is another way - a quick and free recruitment of a new audience through hype. So Diana Shurygina, Ekaterina Didenko and Daria Zoteeva (Instasamka) became popular. The only question is what is the price of their popularity: hype will bring subscribers, but not a loyal audience. Because of black PR, subscribers, advertisers and those with whom the blogger did joint projects may turn away. This was the case with Daria Zoteeva, when, due to another scandalous trick, Klava Koka refused to cooperate with her, and her voice was replaced with another one in the cartoon “100% Wolf”.

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