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How do you post a url on instagram


5 Ways on How to Post a Link on Instagram

One of the rare things missing from Instagram is the option to share your links in captions. Yes, you cannot directly copy your website URL and insert it in an Instagram post in the form of a hyperlinked URL, but there are several ways to get around it.

But guess what? There are several ways that make it possible to add links to your favorite social platform.

Yes, using a link in bio tool is one of the popular options but in this article, we’ll show you all 5 simple ways to share links on Instagram, explained step-by-step.

In this article:

show

  • 1. How to add a link in Instagram Bio
  • 2. How to add a link to an Instagram post
  • 3. How to add a link to an Instagram Story
  • 4. How to share a link on IGTV
  • 5. How to add a link on your Instagram profile
  • To wrap up

If happened to all of us – you are scrolling through your Instagram feed, and when reading the caption to some cool post, you are asked to go to ‘link in bio’ for more detailed info.  

As you know, ‘Link in bio’ refers to the clickable URL that users can see on top of your Instagram profile, and when they click on the link, they will be taken straight to the desired website. This URL can be a product page, landing page, about us section, etc.

This is the simplest way of adding a link to your Instagram profile. 

Here is how you can do it:

  1.  Go to your Instagram account and tap ‘Edit Profile’
  2. Paste your desired link into the empty Website field
  3. Save the changes

As you can see, you are limited to placing just one link.

This is what the Feedlink link in bio tool by EmbedSocial is focused on solving. 

It is a simple feature that assembles your Instagram feed in one place and allows you to use a unique link for each of your feed photos. 

So, the next time someone clicks on your link in bio, they will land on this clickable version of your Instagram feed.

See how your Instagram feed turns out when converted to a web and mobile-optimized landing page:

https://feedlink. link/

For more detailed instructions, check out this video tutorial:

2. How to add a link to an Instagram post

There are several approaches if you want to share your link in an Instagram caption.

I will start with the free one.

Shorten your link

You can shorten your link with tools like Bitly, share it in your post caption, and hope that users will memorize the link and type it in their browsers. 

However, it is not likely that someone will actually bother to remember your link and type it all over again. 

Use Instagram Checkout and Product Tags

If you have an online shop, hurry up to enable your checkout option. This way, you can tag your Instagram posts that show products with shopping links synced with an external e-commerce platform.

We created a detailed step-by-step guide on How to Use Instagram Checkout and Product Tags to Sell More, so make sure to check it out.

If you have an Instagram business profile, you can always pay for a sponsored post with linked call-to-action at the bottom of the post. 

These post ads will appear to your target range even to users who don’t follow you.

Pay for a link in captions

According to a patent application by Facebook, Instagram may charge you if you want to add links to your captions. The platform will detect a link within a caption and display a pop-up if you want to pay to make the link clickable. 

In the patent application, the price for activating links is $2, but the actual price will be known once this feature is officially rolled out.

3. How to add a link to an Instagram Story

Here are a few options you can consider for sharing links on your Instagram Story:

Add Link Sticker

This is the latest big Instagram update, that the platform finally allowed adding links to all users not just for users with 10,000+ followers (an option that previously was known as a ‘Swipe up’).

Here is how to add the Link Sticker:

  1. Tap on your profile photo and hold to add a story
  2. Take a photo or upload it from your phone gallery
  3. Tap on the top Sticker icon
  4. In the sticker menu, browse for the Link Sticker
  5. Select it
  6. Add the link and tap ‘Done’
  7. Place it on the story as other stickers and tap to change color

That’s it. The link will appear as a sticker overall and the viewers of the story can interact and click on it, to navigate to the link URL.

Support stickers

Recently, with physical stores no longer being an option, Instagram announced 3 types of Story stickers to help small business continue their business activities online. 

This way, business and creator accounts can include stickers in their Instagram stories like Order food, Gift card, and Donate that will navigate users to the place where they can order food delivery, donate or purchase a gift card.  

Feel free to check out our complete article on how your business can get the most of these Story stickers (step-by-step examples are included). 

Stories Ads

There is always an option to pay for Instagram Story ads.

To launch Stories ads, you should use Ads Manager.

But before you get started, think of the ad objective that aligns with your marketing goal, and then proceed to complete all the campaign details and select the ad placement.

If interested to try, here is the official step-by-step guide on how to get started with Instagram Story ads.

If you are an IGTV creator, you probably know that you can also share a link to your IGTV video description. 

The tricky part here is that your audience may not realize that there is a link until they tap to expand the description and discover the link.

However, you can easily re-use the IGTV video and make sure a much wider audience sees your efforts by posting the video on your Instagram Stories.

Here is how you can do that:

  1. Open your Instagram Story camera
  2. Tap on the top ‘link’ icon
  3. Choose an IGTV video
  4. Tap ‘Done’

This way, your IGTV video link will be displayed as a Swipe up link in your Instagram Story. 

Once clicked, your video will open. 

We created a complete guide on how you can start with IGTV, including steps to upload and share your videos.

Another way to share your links is to set up Instagram action buttons on your Instagram profile. They will show next to your Contact and Message tabs. 

This feature is accessible to all business profiles. So if you have one, you can select various CTA copies like Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons or support CTAs like Gift Cards, Order Food, and Donate options.

Next time a user clicks on a CTA button, they will be directed to the 3rd-party app you are integrated with to complete the purchase.

Please have in mind that you can use our free link in bio tool to navigate your followers where you want them to go for the same purpose.

To wrap up

I hope this tutorial helped you learn the best practices of using links on Instagram. 

Whatever method you choose, we believe it will drive you some traffic and improve your conversion rates. 

And if it happens to know some other way of sharing links on Insta, feel free to reach out to us, and we will be happy to add it to our list.

New Instagram link in bio tool. Sign up now, it’s free!

Create multiple links for your bios.

Easy setup · Cancel any time

Can I Add A Link In My Instagram Post?

Instagram is a social media site known for allowing its users to post pictures and Stories. But, there’s another aspect to Instagram as well.

Many users run businesses and use the social media platform for marketing. To properly market a product, users must direct others to their web pages, YouTube channels, or other sites. But, how do you add a clickable URL to an Instagram Post?

This article will teach you how to add links to your Instagram post and help with some other tips.

How to Add a Link to an Instagram Post

Posting a link to an Instagram Post isn’t as easy as one would think. Instagram limits links to protect users from spam and scams. Unfortunately, this means we’ll have to use some workarounds to our Instagram posts to get users to click links.

Add a Link to Your Bio

If you’re set on a standard Instagram post, your best bet is to add a link to your Bio. Then, let people know to visit that link in the captions of your post.

  1. You can use the hashtag, “Link in Bio,” to highlight the text making it stand out more.
  2. Then, users can tap on your profile and click on the link.

The downsides to this method are plentiful. First, the user needs to see the Link in Bio text. Next, they need to click on your profile, and then click on the link. If you have multiple links, you’ll need a Link Tree, further complicating the process.

But, there are other ways to add links to posts on Instagram.

Add a Bit.ly Link

Another option for adding a link to your Instagram post is to create a Bit.ly link and post that in the captions. There are a few drawbacks to this method, too, because your followers will need to copy and paste the link into a browser. Those casually scrolling likely won’t take the steps necessary to visit your website.

But, with a great ad campaign, this method shortens the link making it easier for your followers. Here’s what to do:

  1. Open a web browser and create an account on the Bitly website.
  2. Choose a subscription plan. If you need less than 50 links per month, the Free plan will work fine.
  3. After setting up your account click
  4. Enter your URL into the second box from the top. Then, click Create.
  5. Now, you can copy your bit. ly link into your Instagram captions.

If you have a short and simple link it’s probably best to use that instead. But, if you need to direct your followers to a longer URL, the Bitly link works better.

Create An Instagram Story

If you want the easiest solution, you’ll need to forego the Instagram Post altogether. Although a Story is only available to your viewers for 24 hours, you can add a clickable link without any workarounds. Here’s what to do:

  1. Open Instagram and tap on the Post option in the upper right corner.
  2. Tap on the Story option.
  3. Record or upload your Story. Then, tap the Sticker icon.
  4. Tap on the Link sticker.
  5. Insert your URL in the text box. Then, tap Done.
  6. Now, when you post your Story, users can tap the Sticker and go straight to your website.

If you want to keep your Story past 24 hours you can turn it into an Instagram Highlight. The Highlight will remain on your profile until you delete it.

Frequently Asked Questions

Instagram is an excellent place to market your goods and services. But, there are a lot of rules on the platform. This section will answer more of your questions about adding links to Instagram.

Why doesn’t Instagram allow clickable links?

As frustrating as it is, Instagram has a very good reason for limiting linking. Once upon a time, users could include links in captions and comments. However, this function was heavily abused with link spamming in comments and frequent hacking and misusing of profiles. Instagram has since taken a firm stance against excessive self-promotion.

Instagram reacted to the abuse of its platform by banning clickable links altogether.

What about companies that promise workarounds?

Some companies like Linkin.bio and Link My Photos promise to get working links into posts or to fashion Instagram profile pages that can support multiple links.

However, these services cost money and are typically marketed to companies that want the capability to support regular self-promotion without always purchasing Instagram ads.

Fine, How Do I Advertise On Instagram?

If you are interested in creating a linked advertisement, go to Instagram’s advertising page. You can create Story ads, photo ads, video ads, carousel ads, or collection ads.

There are three ways you can purchase Instagram ads. You can just select the posts you want to promote and promote them. You can use the Facebook Ad manager, or you can use the Instagram Partners program to get help with your Instagram advertising.

Do you have any thoughts on posting clickable links on Instagram? If so, please leave a comment below.

How to add an address on Instagram in a business profile

February 11, 2022

6 minutes

Read the article Hide

Why do you need to specify the address

in your profile? The answer lies in several important points:

Inspire confidence

A store that publishes all information for show, behaves openly with the audience, does not hide the details of prices, addresses and names of the creators of the project, always inspires confidence. You can specify in the profile header all the most necessary information about the company and contact methods. So the loyalty of the audience will double.

Induce to action

When a person sees all the necessary information in front of him, it is much easier for him to make a decision and make a purchase. The location of the store in the profile header is a kind of call to action: a potential customer can go to the address, open the maps and already subconsciously think about how it will be convenient for him to get there and when he will make a purchase.

Remain in memory

The more often a person sees something, the better it is deposited in his memory, at least subconsciously. The address of the store, placed in the profile header, will periodically flash before the eyes of a potential buyer, thanks to which he will remember it. You can also do this by entering your phone number and other useful data.

Simplify the process

It is much easier to make a purchase when all the necessary information is easily found and located in one place. If you add an address to your profile, the user will only need to navigate to it and click the “get directions” button. And if all the data on prices, product availability and discounts are listed just below the heading, up to date, then it will be even easier to make a purchase.

Summing up, we can formulate the advantages and disadvantages of adding an address to a business page:

Why is it important to include an address?

Helps to make the sales process more efficient

Reduces the list of buyer actions

Inspires confidence and looks solid

No need to send the address to everyone in direct and personally explain how to get to the place

Why is it better not to do this?

Visually overloads the profile header

Only one address can be added in the standard way

How to add an address in a business account

Expert opinion

Ilya Arkhipov

Product marketing manager for advertising

The application allows you to add an address only for business accounts. Therefore, if you have a personal profile, then do not forget to either create a new business account, or simply transfer an existing one to another category.

One address

Please note that Instagram's add address feature only allows you to add one location to a section. Therefore, if you have several physical stores, then go straight to the next paragraph.

If you still need to add one address, then click the “edit” button above the profile header, then go to the “communication methods” section. Find the line "Company address".

Done! Now you can enter the full address, starting with the city and ending with the postal code. Check the information and make sure it's correct when you're done.

Several addresses

Profile header

If you have several addresses, then the function called “about me” will save you. You just need to click on the "edit profile" button. And find the necessary section under the avatar.

You can enter up to 150 characters here. If you need to fit a lot of addresses, then try to write briefly, but clearly. In extreme cases, those that did not fit can be entered into one of the “relevant” ones.

Website

The second life hack that will help you avoid the restriction of Instagram: this is the “website” section. If you have a personal website, then add all the store addresses in large print to the main page.

After that, use the link by pasting it into the appropriate section.

Geolocations for posts

A working way to bypass the limit on one address is to create a post and specify the exact location of your store in the geolocation. You can make a lot of such publications, indicating different addresses in different photos, so that viewers understand where which store is.

Posting several such posts, it will be possible to write the name of the city in large print on the pictures themselves, so that the viewer clicks on the publication and already looks exactly at the street, house index and other important details. This will be a convenient navigation through the account.

What to do if the address is not added

There are several reasons why lags occur. Immediately check your internet connection and app version. Switch to high-speed wi-fi and update Instagram. Is it still throwing an error? Read on.

Check if you successfully upgraded to a business profile. Try changing the category again. Log in to your account or restart your phone. Did not work out? Move on.

Most likely, the problem is an incorrectly specified address or an enabled VPN. Turn it off, allow your smartphone access to geolocation and then the address can be added.

Except for the address of the company, your profile header can be upgraded with beautiful and unusual fonts. How it works?

First of all, it looks beautiful and eye-catching. Second, it sets you apart from your competitors. Thirdly, typography is an important aspect of design.

With the help of typography, you can evoke any feelings in a person and encourage them to buy. To generate beautiful and top fonts, use our free service:

You may find it useful

beautiful font

Choose a beautiful font in Russian and upgrade your profile

Hashtag selection

Social hashtag generator: collections by topic

Total

Now you know how to add an address to the Instagram header in your profile. If you are interested in the subject of this social network, you want to learn the secrets and tricks of Instagram, find your niche and start earning, then learn from our free articles for SMM specialists and bloggers: 50 ideas for TikTok videos, Instagram Reels and YouTube Shorts, Everything, what you need to know about Instagram Reels: 10 life hacks to get recommendations, Instagram video ads to get customers and orders: 10 life hacks.

The application allows you to add an address only for business accounts

A store that publishes all information, does not hide the details of the price, addresses and names of the creators of the project, always inspires confidence

When a person sees all the necessary information in front of him, make a decision and make a purchase for him much easier

Do you understand how to enter an address in your business profile?

Yes

Rather yes than no

More likely no than yes

Not

FAQ

Are there other ways to add an address to my account?

Unfortunately, there are no more ways to add a clickable address. However, you can create an actual one called “addresses” and specify everything you need there.

Can I add a link to a website in a story?

Yes, this would also be a good alternative for advertising a physical store.

How accurate is the address?

As accurate as possible, up to the entrance. Let your potential customers know exactly where the store is located.

How to add a new location to Instagram

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How to add an address to your personal and business Instagram profile

Author Andrey Instagramovich To read 3 min

An address on Instagram is one of the ways of communication for clients, an opportunity to find interesting places. The user can specify fictitious and real geolocation.

Content

  1. Why you need an address on Instagram
  2. How to add an address on Instagram
  3. Add an address on your personal page
  4. filling in information on a business account and when changing communication methods. Also, they are added separately in the description so that customers can contact the owner of the profile.

    The address is also applicable:

    • for communication. When creating a business page, you need to add information for potential customers;
    • to fill the page. A funny address that will be displayed in the profile.

    You can change this information, create your own locations. The add function is available on Facebook. The page owner can add unique and unusual names specifically for his blog, community.

    By clicking on the button: "How to get there", the visitor will be redirected to Google maps. Additionally, the link to the transition is highlighted in blue on the page.

    How to specify an address on Instagram

    You can specify an address on Instagram through " Edit profile ". First, turn on the location service on your phone. Otherwise, Instagram will not connect to the determination of the current location.

    Instructions on how to change or add an address via the button:

    1. Log in to Instagram - log in.
    2. Go to: "Edit Profile" - Contact Methods .
    3. Click on the field that appears - enter the address.

    Also, in the "Geolocation" tab, you can specify any other, even invented. In the input line "City" indicate the word, but be sure to add the country and index. The latter can be copied or found on request so as not to indicate the real one.

    Specify the address in the personal page

    On Instagram, you can specify the address in the profile header on the personal page only by entering information in the line " Description ". Then not an active link will be created, but a text.

    How to add an address:

    1. Go to Edit Profile.
    2. About yourself - enter the required information.

    Also, in the line " Site " links to Google Maps work.

    By adding, visitors will be able to go to the active URL:

    1. Editing - Site.
    2. Go to Google Maps - select geolocation.
    3. Press "Share" - copy the link.
    4. Embed on Instagram.

    Using this method, the user does not have to transfer the account to the status of " business " or use third-party tools. This item can be changed at any time by choosing different places.

    Added on the business profile

    You can specify the location not only in the page description, but also in publications. When posting a photo or video, it will appear at the top: "Add a place" . Such a function is designed to search for images by a specific geolocation, will be shown in section " Places ".

    How to specify this address:

    1. Create a publication - select filters and settings.
    2. Go to adding description - bottom: "Add a place" .
    3. Connect geolocation service - select from the list or enter another name in the search.
    4. Publish.

    The same function works when editing an already posted post.

    The last way to work with geo-points and create your own:

    1. Go to mobile Facebook - log in.
    2. Enable location service - go to the creation of the publication.
    3. Mark visit - enter a name that was not there before.
    4. Specify a description - publish a post.

    Moderators will check the new geo-point during the day. After - the owner of the page can specify the address on Instagram not only in publications, but also in the page settings.

    Learn more