You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”
If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you to one permanent link in your profile’s bio.
In this post, we show you how to get the most out of your link in bio on Instagram.
Let’s get started.
As the name suggests “link in bio” refers to the clickable URL that you can add to your profile section. Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content or some other important page.
On platforms like Facebook and Twitter, adding a link to the homepage of your website may be more than enough since you can share clickable links to individual pages, products or content in your posts.
But it’s a little different with Instagram. Accounts with 10,000+ followers do have the option to share links through their Stories, but those that are still building their following have to leverage the single link in bio to direct followers to a product page or a piece of content. Plus, outside of Stories highlights, Stories links are ephemeral and not ideal for an account of any size to highlight the most important URLs to drive social media traffic to.
Instagram’s link in bio can feel limiting when you want to highlight multiple important products, posts and pages. Fortunately, there are several link in bio tools that will let you put together all these key link destinations and share them via a single URL. This will lead to a custom landing page with all the relevant links you want to share.
Here’s an example from Travel Yosemite–the single link in their bio leads to the following landing page for quick access to any content they’ve referenced in recent posts:
This makes the user experience much more seamless since they can easily access all the relevant links from one place, meaning you’re much less likely to lose out on potential leads and traffic just because Instagram restricts links on individual posts.
This also brings us to the ubiquitous “link in bio” phrasing familiar to anyone on Instagram: by using these landing pages, brands can highlight their latest sale, news article, product collection or more in their content, and still effectively link to them all, reminding audiences to click that link on each relevant post. You can also maintain evergreen destinations such as your homepage or important lead magnets, while rotating other links for the latest content.
It’s easy to add or update the link in your Instagram bio. You can use either the mobile app or the Instagram website on your desktop.
Follow the steps below:
Go to your profile and tap on the “Edit Profile” button.
In the “Website” field, enter the URL you want to add to your bio.
Tap on “Done” and that’s it – you now have a link in your Instagram bio.
If you want to share links to multiple pages and products, you can also use a link in bio tool. As mentioned earlier, this tool will let you create a custom landing page that houses all the links you want to share. And you can just add the URL of this landing page in your Instagram bio.
Here are a few link in bio tools you can use:
While there are many great link in bio options, having a centralized platform for any and all of your Instagram needs makes Sprout’s link in bio offering, SproutLink, a stand-out. Through one simple link, your audience can access a replica of your Instagram grid and visit the unique link associated with each of your Instagram posts.
This clickable grid directs traffic to the content links that matter most—whether that’s your website, a specific product, blog or other related article. Adding links to your Instagram posts are baked into Sprout’s Instagram publishing workflow, saving you precious time spent jumping between multiple tools.
SproutLink is available on all Sprout plan levels.
Linktree is a great option for anyone who needs an affordable link in bio solution. The free version comes with pretty robust features, letting you add unlimited links and customize them with images and icons. To unlock even more customization features such as removing the Linktree logo and replacing it with your own, you can get the Pro plan for $6/month.
Here’s an example of how Linktree link in bio pages typically look:
This powerful link in bio tool from EmbedSocial comes with mobile-optimized landing pages that look great on any device. Feedlink also lets you keep an eye on your performance by tracking the click stats for each link. Combine these stats with reports from an Instagram analytics tool to get a 360-degree view of your performance. Similar to Linktree, there’s a free version that’s suitable for small accounts, and additional features available with paid plans starting from $19/month.
Lnk.Bio is also an excellent option as it lets you add unlimited links even with the free plan. Paid plans, which let you create custom, branded URLs and schedule link updates start from $0.99/month. These will let you create custom URLs that fit with your branding and even schedule links.
Here’s a Lnk.Bio page for the Met Museum:
See how the museum uses a custom URL in their Instagram bio to fit with its branding and make the link look even more credible.
Now that you know how to set up a link in bio landing page, let’s take a look at some of the ways you can use links in your Instagram bio to promote your business:
That way, people don’t have to scramble to find the one they want to read.With the right approach, adding a link in your bio can be a great way to attract quality leads and move them along the conversion funnel.
So make the most of the ideas and tips above to start leveraging this feature for your business. Don’t forget to check out our Instagram marketing strategy guide to find out how this fits into your overall strategy.
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Every social network makes it clear how to put a link in your bio on their platform -- except Instagram.
Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer's official page. Facebook allows you to tag a number of different businesses, interest pages, and people in your "About" section, so you can let friends know who you work for, what brands you like, your alma mater, your relationship status, and so on.
What about Instagram?
Until recently, Instagram didn't give you a ton of space to brand your profile with hashtags and profile handles -- you could only link to their respective pages in photo captions. Websites were the only types of links you could put in your bio (hence the common phrase "link in bio").
If an Instagram user addresses their audience with the phrase "link in bio," it means they are directing them to go to their Instagram profile's bio section to access the clickable URL for the website they're promoting.
"Link in bio" is essentially a call to action, promoting more information available outside of Instagram's parameters.
But Instagram recently gifted us two new features: linkable profiles and hashtags, right in your bio. You can now add them alongside the link to your website.
Note: The instructions above apply to the latest version of Instagram -- 37.0 on iOS. You can also edit your bio on Instagram's website by navigating to your profile and clicking "Edit Profile" next to your name.
On the screen to the left, below, you can see how Instagram suggests popular hashtags as you edit the bio text field, just like it would when you add a hashtag to a picture's caption.
On the screen to the right, you'll see the profile of a person who uses hashtags, profile links, and websites in her bio.
Images via Newsweek
Things have changed at Instagram as of late, and you now have options to link to other pages you identify with right beneath your Instagram profile picture. But keep in mind that users who don't want their profile tagged in others' bios can opt to untag themselves.
It's best to reserve this space for the accounts you know would agree with the association you're making.
Editor's note: This post was originally published in March 2018 and has been updated for comprehensiveness.
Topics: Instagram Marketing
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Today, for many people, Instagram has become a convenient and simple platform for promoting goods and services, building a personal brand. High insta-popularity has a positive effect on income, as the flow of subscribers generates client traffic. Relatively recently, the option to add a hyperlink appeared in the social network, and today we will look at what it is and how to use it.
Owners of Instagram accounts, especially those designed for business development, know how difficult it is to fill out a profile bio.
The service has set a limit on the description of accounts, which is literally a few phrases. The real skill is the ability to clearly articulate your thought and fit as much information as possible into a couple of lines. Please note that the data provided should be useful, relevant and interesting for the target audience, for consumers, and not for you. Even the style of the written text can tell a lot. Therefore, the text component should be concise, informative and meaningful.
If this is a personal profile, focus on the field of activity, hobbies, profession. Future subscribers are not particularly interested in what year you graduated from high school or in what city you were born.
You can also specify an active link on Instagram here. This is the quintessence, the culmination of a profile description for an account. For example, my name is ...., I have been working as a photographer for 10 years, I like to shoot this and that, you can see my work by going to the site .
.. Another example: The company "..." has been on the Russian market for 10 years , our specialization is the production of plastic containers, to get acquainted with the price list and working conditions, follow the hyperlink.
If the URL is long enough, it should be trimmed to make it easier to read. A beautiful clear link looks more attractive.
A hyperlink can come from the Instagram social network to any third-party services and sites, including other social networks, instant messengers. In addition, linking can lead to another person's Instagram profile, for example, your secretary / PR manager of the company / sales consultant, and so on. An active link is one that automatically redirects the user to the desired Internet resource.
Wondering how to add an active link to Instagram? To do this is quite simple. Today there is only one way of accommodation. Please note that the number of links is also limited - no more than one.
So, let's get down to action:
Some users ask a question: how to make an active link in an Instagram post. Unfortunately, this option is not available, hyperlinks can only be inserted in BIO and story.
Stories are also an effective tool for increasing traffic today. Instagram recently updated the algorithms that show posts.
Now, the user's feed displays publications of only those profiles that he actively likes, while the rest remain unnoticed by him. But Stories are displayed for all subscribers, regardless of the number of likes.
Please note that only those profiles with more than 10,000 subscribers can use the function.
In some cases, social network users observe the following situation: they did everything correctly, the hyperlink is attached, but does not work, that is, it cannot get to the desired service.
This is explained by the fact that Instagram algorithms do not yet process Cyrillic domains (these include: .rus, .rf, .bel, .ukr, .bg, .site, .srb, .online, .children, and so on). To solve the problem, you need to modify the link using third-party tools, such as http://goo.gl/ by Google Corporation.
As you can see, hosting a URL is not a difficult or lengthy process. In just a couple of minutes, you will make your Instagram profile as meaningful and useful as possible for potential customers. Specify links to increase traffic!
Worked on the material:
Anzhela Ermakova
Content marketer
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4 Linktree As you know, Instagram allows you to add only one link in the profile description. This "one bio link" rule works effectively in preventing people (and bots) from spamming Instagram with links.
However, this is also an inconvenience for authors, marketers, or bloggers who want to direct the audience to the site's pages. Constantly changing the link in the Instagram header when something new appears is not entirely practical.
Fortunately, this is easy to fix. All it takes is to use the right tool. This article talks about several services for optimizing links on Instagram, which allow you to bypass the “one link in bio” restriction and increase traffic to the site through a multilink.
As a blogger or small business owner, you can direct followers to specific content, for example:
So, if you just added a url to the main page of your site, you are missing out on a lot of useful features.
A few links will help you manage social media traffic effectively.
To add an active link to your profile, click the "Edit" button and in the Website column, insert the URL of the site you want to send traffic to.
In the "Statistics" section, you can see the number of clicks on the site for a certain period.
In our blog, we have already talked about how to use Instagram statistics to promote your account.
You only get one chance to make a first impression, so let's make the most of it. Here is a list of tools that allow you to create a clickable URL that links to different destinations.
In Nethouse.id service you can create a beautiful multilink with a bright design for free! Several template options, buttons for all messengers and social networks, convenient video and map integration.
Free multilink for Instagram will be supplemented with an electronic business card with a QR code, which you can use instead of a regular paper business card. It is eco-friendly and modern, with one click a person can save your contact in a smartphone. And this add-on from Nethouse.id is also free.
Shorby is a simple and powerful Instagram link optimization tool. You can fit all the content you want to share into one neatly designed user profile.
This means you can now have multiple links on Instagram. Shorby is easy to use. Here's how it works:
To get started, sign up for a free account with an email ID. And Shorby will offer to create a functional micropage with links to content.
Add multiple referrals that send subscribers to your blog, website, online store, social media or YouTube!
To make this page stand out from the crowd, customize it with buttons and backgrounds, GIFs, videos, animated avatars, text boxes, icons, and catchy titles.
Once you've finished designing, an important step is to add this page to the description.
Copy and paste the URL into the Instagram description. It will be visible to all visitors instantly, and will start directing the audience to specific content automatically.
What's more, you can swap, change, and add new links whenever you want.
You can also view real-time analytics on the Shorby dashboard, track clicks and traffic to improve your Instagram business promotion strategy.
Use Sked Link as your Instagram bio link to direct visitors to more than one destination such as blog posts, products, website, etc.
It's a simple tool, but it has everything you need to create an impressive landing page.
What makes Sked Link different is the built-in live preview. With this handy feature, you have a preview that instantly changes to the right as you add elements to the page.
It also allows you to create a personalized page by adding a mini bio, welcome message, or introductory text to grab your audience's attention, show who you are, and how you can help.
You can also add a Facebook pixel and a Google Analytics ID.
Thus, traffic from Instagram is tracked.
One of the unique features of Sked Link is the Instagram gallery display. When someone clicks on any of the images, you can direct them to a specific page.
The service is provided free of charge, some functionality is included for an additional fee. The service also has a 7-day trial version where you can test all options.
If you are already a user of their post scheduling tool, Sked Social, you can remove the Sked link branding at no additional cost.
Founded in 2016, Linktree is credited as the first company to enter the market with the idea of using a single clickable URL on an Instagram bio to link to multiple locations.
Just like Sked Link, Linktree offers a forever free trial that allows you to quickly add unlimited links in one place.
How it works:
You can also track how many clicks you get on each link.
To remove the Linktree logo and unlock additional features, upgrade to a Pro plan.
If you don't mind Linktree branding on the link page, use the service for free. To enjoy premium features, sign up for the professional plan for $6 per month.
At first glance, the LNK.Bio service looks like Linktree. But this is a completely different application. Instead of getting a branded one, the free version of Lnk.Bio will give you a random unique URL.
They also use the official Instagram API. Thus, you do not share your password in order to use this tool. This makes it a great solution for agencies that manage multiple Instagram client accounts.
Here are other ideas that are easy to implement with Lnk.Bio:
LNK.Bio can be used free of charge. However, if you want to get a custom link and track performance, upgrade to paid plans starting at $0.99 per month.
Link in profile is a little different from other companies on the list. Instead of building a landing page with links, text, or images, a profile link will pull images from your profile. Then you can add a URL to a specific photo and send followers to the right address.
Instagram photos will be displayed after followers follow the link in bio. Once they click on the one they are interested in, they will be taken to the specific content.
You can use it to link to the latest blog post, affiliate links or online store.
Sign up for a 30-day trial before committing to a $9.99/month subscription.
Later makes the process extremely easy for both sellers and buyers.
Sellers can drive more traffic and sales. And your audience can easily shop online by scrolling through their feed.
Here's the thing: Most multi-link tools will send visitors to your online store or website, where customers have to search for the right product on their own. Unfortunately, many shoppers will leave the store before they find the item they came for.
Linkin.bio eliminates this redundant step - lead potential customers to a specific product page immediately when they click on your Instagram posts.
Here are some of the main features of Linkin.bio:
This advanced tool is more suitable for online sellers, affiliate marketers or companies that have a product to sell and are already making money from it.
To access this service, subscribe to one of the business plans that start at $19 per month.
This is a more professional way to create a link for Instagram. Unlike other tools that offer limited functionality, Leadpages gives you full control over your landing page.
This is not a typical multilink, but rather a full-fledged page generator that allows you to make a mobile-optimized landing page on Instagram! If you don't already have your own website, you can host your landing pages on the platform at no additional cost.
Of course, it's easier to use tools like Linktree or Lnk.Bio, but chances are your page will look like just another regular template used by Instagrammers.
So if you're serious about creating an Instagram landing page that reflects your brand, Leadpages is worth the investment in the long run.
With an intuitive drag and drop page builder and ready-to-use templates, you can create a fully customized page with your own logo, footer, navigation bar, and other branding elements in minutes.
Here's how it works:
With an easy-to-understand analytics dashboard, A/B testing is possible to further optimize your landing page and marketing campaigns.
Leadpages offers a 14-day free trial if you'd like to test this tool. Their standard plan is available for $25 per month where you can create tons of pages, manage traffic and leads, and get a free custom domain name.
As the most overlooked link on Instagram, this is an opportunity to create a clear and beautiful multi-link to optimize driving traffic to your landing pages.
Use the multilink on Instagram to the fullest. Each tool offers different benefits and features. Consider each, try it from the inside, use the free versions.
